PROMIKO, A HIGHLY FUNCTIONAL PROTEIN SUITABLE FOR A VARIETY OF APPLICATIONS

Instantisation:

Instantisation is an important feature for WPI powders. Poorly dispersible powders can cause processing difficulties and consumer usage difficulties which can result in economic losses. Promiko has excellent rehydration properties which makes it highly functional, it performs well for both manufacturing in industrial use and consumer applications.

Sensory:

Promiko WPI displays excellent sensorial qualities. An independent, external sensory panel identified a sweet aroma with an overall clean flavour and no aftertaste. Promiko’s, neutral flavour ensures it performs exceptionally well in both flavoured and unflavoured applications.

WHO IS PROMIKO SUITABLE FOR?

Sports nutrition is no longer for the sole use of hard core body builders and elite athletes. Product users are broadening to more active lifestyle consumers

Core users are body builders and elite athletes who are brand loyal, consistent, experienced and high-volume purchasers. They are highly critical consumers who favour their own sports Ready- to-Drink (RTD) nutrition to support performance goals, and view nutrition products as necessity goods. Main product category is sports nutrition powders.

Casual users are recreational athletes demanding active nutrition in forms of powders (whey or plant-based), bars and RTD. They are drawn to familiar ingredients, convenience, clean labels, free-from labels and open to new formats. They are not brand loyal and nor do they view sports nutrition products as necessities.

Lifestyle users are the mainly young, healthy living enthusiasts who invest heavily in fitness as a fundamental aspect of a healthy, high performance lifestyle. Functionality is highly prioritised and they are unwilling to sacrifice the health and wellness claims that drive their sports nutrition purchases with many preferring plant-based proteins. They are very brand conscious, and mainly consume sports protein RTDs and bars.

The Promiko Logo Can Be Utilised On Consumer Packs

Mobile consumers are the digitally active group tracking fitness and wellness goals with apps, smart wearables etc. These consumers demand personalised nutrition options and prioritise wholefood ingredients; seek inspiration on social media and customize it to their own needs. Your

Who we are

Tirlán is an integrated agri-food and nutrition business, with a diverse portfolio of quality dairy and plant-based ingredients that are unbeaten globally.

Our heritage

From our co-operative roots, to our pursuit of better quality produce, we care deeply about farming. Ireland’s luscious, green pasturelands have been yielding high-quality produce for thousands of years, and as Ireland’s largest dairy ingredients and plant-based company, we strive to give back.

From strength to strength

We export high-quality products and tailor-made ingredients to more than 100 countries, from our network of family-run farms to your table. Using innovative new methods and better technology, we’re applying decades of expertise to creating the future of milk and grain solutions.

The legacy of Glanbia Ireland

Glanbia Ireland Ingredients was created in 2012. In 2015, the lifting of EU milk quotas allowed us to go global, to great success. In 2017, Glanbia’s Ingredients, Consumer food and Agribusiness divisions were brought together as ‘Glanbia Ireland’. In 2022, this single entity came together under a new name: Tirlán.