Proactive living: Consumers in India are looking to improve their dietary habits as they adopt a long-term approach to health maintenance

Westernization in India has brought about many benefits. It is something that has also adversely impacted on dietary habits, with problems like obesity and diabetes becoming more common in a country that was once more likely to be associated with malnutrition. Consumers are increasing their intake of processed food and snacks and enjoying more non-essential consumption occasions. At the same time, consumers are also recognizing that these poor dietary habits (combined with greater levels of inactivity) are something that increase the risk of health problems in the long-term. These fears will have intensified as a result of COVID-19.

With that in mind, consumers in the country will be adopting a long-term approach to health. A focus point of this will be looking to improve dietary habits in order to lose weight and maximize nutritional intake. When doing so, consumers are likely to turn to everyday food and drink products that they know and trust, believe can easily be incorporated into daily diets and crucially, are affordable.

49%

of consumers in India say that they actively seek out food products that boost their health (2020)

I am - or - have been on a diet in the last 12 months to either lose weight or avoid weight gain (2020)

I am actively looking to improve my diet (2020)

34%

27%

9% 16% 15%

Strongly disagree Disagree Not sure Agree Strongly agree

39%

19%

Strongly disagree 8% 18% 17%

Disagree Not sure Agree Strongly agree