In this world of uncertainties marked by COVID 19 academia has been deeply impacted. Teaching-learning has been taken into the realm of online space. Work from home has become the new style of working. Teachers are constantly faced with the challenge of not only how to adapt to the changing situation but also how to prepare their students for this change. The academic world is thinking and exploring ways on how to balance teaching and research goals. Research journals are the knowledge hosting sources.Researchers, editors and publishers are anxious about the future of academic publishing. What kind of research will be given priority. Are Journals going to change their publishing strategies or content strategies after COVID 19 effect ? According to WHO more than 10000 research articles have been published world wise on the novel coronavirus. Will COVID 19 dominate the world of academic publishing in the immediate future? What are the themes and topics currently editors are focusing on to publish. FIIB Business