Designer Information Kit
Suva Fiji Islands
Produced by Fashion Week Limited
What is Fiji Fashion Week For 10 years, Fiji Fashion Week has been the centre for fashion in the Pacific. It is the destination of choice for designers launching their careers and for those wanting to increase their brand exposure in the region. More than 450 designers from around the world have shown at our event, including designers from: Australia, Belgium, Cook Islands, Fiji, France, India, Italy, New Zealand, Papua New Guinea, Samoa, Singapore, Tahiti and USA. For 2017, our program is longer and larger than it has ever been starting with ‘UPCYCLED’ our launch fashion show on 23 April and finishing with our ‘GOLD Show’ on 3 June. Yes, a month of fashion-related activities and events – because what we have in store for the 10th anniversary, can’t fit into one week.
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Who attends Fiji Fashion Week? Over each of the three regular nightly collections shows, our audience exceeds 1800 guests representing fashion influencers, local celebrities, local and international media, buyers and retailers, sponsors, ticket holders and VVIP guests. We invite you to showcase to our niche: Trendsetters
How to apply
65% women
Please complete the attached
Ages 23 – 45
registration form and return to designer@fijifashionweek.com.fj by 15 February 2017.
Share the news of your participation in FJFW17 using ...
#FJFW1017 Fiji Fashion Week is turning 10 in 2017
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The Program Day and date
Time
Activity
Venue
Saturday 22 March
10am
Miss Teen Model Competition
Suva Civic Centre
Saturday 23 April
7pm
FJFW 10th Anniversary Dinner
Suva Civic Centre
Friday 28 April
5pm
Tedx Suva
TBC
Wednesday 3 May
7pm
Chicks at the Flicks
Damodar Cinema
Saturday 13 May
10am
Boutique Window Competition Launch
Across Suva
Wednesday 17 May
12noon
FJFW 10th Anniversary Retrospective
MHCC
Tuesday 23 May
12.30
Pop-up Show
Suva City
Wednesday 24 May
12 noon
Charity Lunch
Novotel Poolside
Thursday 25 May
6pm
Pacific Island Fashion Week Show
Vodafone Arena
Friday 26 May
6pm
Trendsetters Show
Vodafone Arena
Saturday 27 May
9.30am
Children’s Show
Vodafone Arena
11am
Student Show & Fashion Design Seminar
Vodafone Arena
6pm
The Gold Couture Show
Vodafone Arena
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The Details FJFW17 will be held at the Vodafone Arena, Suva, Fiji Islands - one of Suva’s largest venues, the home of festivals, concerts, sporting events and trade shows. During FJFW, the arena is transformed into a sophisticated and stylish venue for our runway shows, featuring VIP area, with restaurant, designer sales space, after parties and more.
Our production includes: State of the art lighting – 80 LED HD Extra White Parcan lights creating a shadow free platform, showcasing your collection in the perfect light for audience and photographers. Audio that fills the venue creating a complete aural landscape to compliment your collection on the runway A dramatic 28 metres x 3m runway with a full LED panelled entrance Interior décor conceptualised by Fiji’s best party and event organisers and themed to our GOLD FJFW 10th Anniversary event. An integrated trade space for you to conduct sales following your showcase.
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The Layout
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About the Shows FJFW 2017 will showcase Spring/Summer 2018 Collections for women, men and children. Saturday 23 April Upcycled
What is old is gold again. FJFW steps into sustainable fashion and creativity by showcasing designs remodelled and recreated from second hand clothes
5 Designers
Thursday 25 June
Pacific Island Fashion Show
12 Pacific nations represented by their best designers
12 Designers
Friday 26 June
Trendsetters Show
Creative and vibrant fashion forecasting
12 Designers
Saturday 27 June
Children’s Wear Show
Contemporary children’s collections
10 Designers
The Gold Couture Show
The crème de la crème of Fijian and International Designers
14 Designers
Designer category definitions Emerging
Established
May or may not hold formal qualifications in Fashion or related industry
May or may not hold formal qualifications in Fashion or related industry
Has produced at least one collection in the past 12 months
Has produced more than one collection in the past 12 months
Retail Experience
Limited, not stocked, completing one-off custom orders
Retailing for at least 24 months in online or physical boutiques
Industry experience
Member of a fashion industry association
Member of a fashion industry association
Design Experience
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A minimum of 5 years’ design experience
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Number of looks Upcycled All designers
Maximum 2 pieces
Children’s Show All designers
10 - 12 pieces
Pacific Show All designers
10 – 12 pieces
All other shows Emerging Designers
12 pieces only
Established Designers
12 – 15 pieces
About our Models Fiji Fashion Week models are cast through auditions and are trained by Models Fiji to prepare for our event. We use models of the following sizes and height: Female
Male
Size range 8, 10, 12
Size range 32, 34
Minimum height 5’8” / 172cms
Minimum height 5’11” / 180cms
A maximum of 15 models is assigned to each designer. Photographs and measurements will be provided to you 6 – 8 weeks before the show. If you are showing swimwear, please also note this on the registration form as we will assign a swimwear group for your collection.
* Based on Australian standard sizes, however not all models are exact sample sizes.
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Designer Selection Designers are selected based on:
1
Completed registration form
2
Design experience
3
Concepts and designs
Register via our website at www.fijifashionweek.com.fj or print and return a copy to designer@fijifashionweek.com.fj by 15 February 2017. Please complete all parts of the form as it is critical for the selection of our designers. Incomplete forms will not be accepted.
FJFW strongly promotes the development and participation of emerging and established designers in our shows. We will select designers based upon a balanced mix of the two categories. The Gold Couture Show is dedicated to Established Designers only.
A storyboard for the collection that you would like to show is mandatory irrespective of design experience. Your storyboard enables FJFW to consider your look and where it will fit into the show. It should include fabric swatches, the front and back of a design and colour palette. If you are selected, your storyboard may be used to promote your participation in the event. Storyboard is to be submitted as part of registration by 15 February 2017 and is vital to the judging of our designer awards.
FJFW will confirm participation for all designers by 1 March 2017.
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Guidelines for Upcycled Your collection for this show should be: No more than 2 pieces Created from secondhand garments. For men or women Please photograph the original garment and submit the image to designer@fijifashionweek.com.fj by 1 April 2017. Photos will be displayed on the runway during your collection to be compared to your innovative upcycled garment.
Next Steps Once you are confirmed in any of the FJFW17 shows, you will receive a log on and password to access the Fiji Fashion Week Designer Portal on www.fijifashionweek. com.fj. This portal will contain relevant information about the show, a checklist of key dates that need to be met for consideration in the FJFW Awards and allow you to update your biographical information. Designers confirmed in FJFW17 should also supply the following: 1. Finished garments: FJFW is the premiere fashion event in the Pacific and it is imperative for us to only show garments that are runway ready and finished to industry standards. A finished garment that you intend to show should be sent / delivered to the FJFW Office. If you are unable to present a garment in Fiji, please send a detailed photograph of the outside of a garment shown on a model and a photograph of the inside garment showing seams or hem finishes or other major construction. Please arrange for FJFW quality screening by 15 April 2017.
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Designer Fees Designer fees are calculated based on whether you are a Fiji-based or International designer and include: Venue and staging Show production Sound and lighting Hair & make-up team with beauty look decided by FJFW
Fiji-based designer Fees Fiji National residing in Fiji Non-Fiji national residing in Fiji Children’s Show: FJD $300 Emerging Designer: FJD $600 Established Designer: FJD $1000
Event administration One model per garment look to the maximum for your showcase A pre-scheduled group fitting (group fitting will be scheduled the week of the event – attendance is mandatory) 2 x tickets for the show you are participating in Row D
International designer Fees All designers residing out of Fiji Children’s Show: FJD $1300 Emerging Designer: FJD $2200 Established Designer: FJD $4000
Inclusion on event website with link to your label web or Facebook page for one year Inclusion in our online and print marketing campaigns Digital images and video of your collection International designer fees also include: 4 nights’ accommodation for 1 person at FJFW Official Hotel with breakfast included
Designer fees are to be paid following notification that you have been selected to participate. Once confirmed a 50% deposit is due within 2 weeks. Final payment due 15 April, 2017.
Transfers from hotel to event venues
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Awards Fiji Fashion Week recognises creative talent and achievements in the following categories: Designer of the Year A Fijian designer who has made a significant impression on the fashion industry in the past 12 months Rising Star Award A Fijian designer who is showing promise of a successful career in fashion Special Achievement Award A Fijian designer who has made a significant contribution to the development and growth of the fashion industry in Fiji Children’s Designer of the Year A Fijian designer who is innovating or furthering children’s wear in Fiji Textile Excellence Award A Fijian designer who is creating their own fabric and / or printing or embellishing the surface of the fabric People’s Choice Award A Fijian designer who has captured the support of the Fijian Community.
FIJI FASHION WEEK 2017 DESIGNER INFORMATION KIT
Entry into the FJFW is not automatic. Award eligibility is based on meeting all the requirements below: 1. Meet all deadlines contained in this kit (Please see the summary of key dates at the end of this document) 2. Be a Fiji citizen (residing within or outside Fiji) 3. Have made payment of the registration fees in full by the due dates 4. Must provide a storyboard for the collection 5. Meet the minimum requirements for nomination in the designer categories of Emerging or Established as described on page 7 of this Information Kit 6. Textile Award is not vetted using a designer category – you can be an emerging or established designer. FJFW Awards do not apply to the Upcycled Show on 23 April 2017. Designers eligible for awards nomination will be notified by email on 9 May 2017. A judging panel of fashion industry professionals (media, designers, retailers, etc) will be brought together for the Fiji Fashion Week Awards. Judging will happen on the day of your show at FJFW17 using the following criteria and points allocations:
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Award
Criteria
Points
Winner Announced
Designer of the Year
Collection sits well with international trends forecasting (use of seasonal colour palette, design details, fabric selection etc) or shows significant creativity and innovation
15
Saturday 27 May 2017
Collection meets industry standards for quality and production
15
Collection is cohesive, fits well and is styled appropriately for the runway
10
12-15 garments produced
5
Look book and marketing materials prepared
5
Established designers only Rising Star Award
Collection sits well with international trends forecasting (use of seasonal colour palette, design details, fabric selection etc) or shows significant creativity or innovation
15
Business acumen and ability to succeed in the fashion industry
15
Collection is cohesive, fits well and is styled appropriately for the runway
10
Collection meets industry standard for quality and production
5
12 garments produced
5
Friday 26 May 2017
Emerging designers only Special Achievement Award
Demonstrated contribution to the development of the fashion industry in Fiji
10
Ongoing professional development
10
Demonstrated business acumen and sustained growth of own business
10
Demonstrated contribution to raising awareness of the Fiji fashion industry abroad
10
Saturday 27 May 2017 All nominees will receive a complimentary ticket to the show.
Emerging or Established designer
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Award
Criteria
Points
Winner Announced
Textile Designer of the Year
Design concept reflects international fashion trends (use of seasonal colour palette, design details, fabric selection etc) or shows significant creativity and innovation
15
Collection inspiration is evident in design concept
15
Saturday 27 May 2017. All nominees will receive a complimentary ticket to the show.
Design concept is durable and appropriate for the garment
10
Design is realised using sustainable or eco-products or techniques
5
Overall effect
5
Emerging or established designers Children’s Designer of the Year
Collection sits well with international trends forecasting (use of seasonal colour palette, design details, fabric selection etc) or shows significant creativity and innovation
10
Collection is cohesive, fits well and is styled appropriately for the runway
10
Collection is appropriate to the age of the wearer
10
10 – 12 garments produced
10
Collection meets industry standards for quality and production
10
Saturday 27 May.
Emerging or established designers People’s Choice Award
Designers must provide a photo of a garment which will be shown at FJFW2017. This garment will be posted onto the FJFW Facebook site as an example of your work along with a link to your social media. The public will be asked to vote between 14 May and 24 May.
Saturday 27 May 2017. All nominees will receive a complimentary ticket to the show.
Emerging or established designers
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Joint Ventures FJFW can facilitate showcasing accessories collections through collaboration with other designers or by showcasing accessories on their own (for example by using your own designed solid colour plain garments to highlight the accessories). If you are showcasing accessories only, please advise your preferred method to showcase and FJFW will endeavour to meet your needs. Both designers in a collaboration will be charged a registration fee.
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Key Dates 15 February
Designer registration closes
1 March
Designers notified of their participation
15 March
Designer fee deposits to be paid
Head shot and brand logo to be sent to designer@fijifashionweek.com.fj
Upcycled garment images to be sent to designer@fijifashionweek.com.fj
1 April
9 April
Model Fittings for Upcycle
15 April Balance of designer fees due (Designers who have not submitted their full registration payment by 15 April will not be able to participate in Fiji Fashion Week)
FJFW garment quality screening
Submit original garment images for Upcycle
20 April
Designer contracts to be returned
23 April
Upcycled Show
6 – 7 May
Model Fittings (Fiji-based designers)
Designer production meeting 9 May
Nominees for Designer Awards notified
14 May
People’s Choice Awards Nominee profiles uploaded for voting on FJFW Facebook
25 May
Model fittings (International designers)
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See you at the 10th Anniversary Show
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