3.3.3 Organizational Reputation Building Key achievements and strategy analysis
Project v Description: Building our desired reputation through partnerships and alliances with other organizations, presence at events, showcasing opportunities. The reputation is aimed at youth, but also at other target groups outside our core demographic. Impact on team purpose: Get more promoters and customers of AIESEC’s ELD programmes which drives MoS achievement for 12/13 and long term sustainable growth towards AIESEC 2015. Purpose: AI will focus on specific aspects of the brand attributes at different times to support building our reputation. Currently these are “for youth, by youth” and “social entrepreneurship” – see the connections in the diagram to the right. All the below activities are with this in mind.
Partnerships and Alliances Progress: Florent Meiyi, President of AIESEC International has been invited to join the Global Agenda Council of the World Economic Forum on New Model of Leadership that helps to define the agenda for World Economic Forum’s Annual Meeting (DAVOS). This is a great opportunity to showcase AIESEC as the voice of youth in major world issues and on a global platform.
Events Progress: Florent was also a featured speaker at the Nexus 2012 Global Youth Summit, where he presented an AIESEC perspective on social entrepreneurship and how AIESEC has been able to use a social business model for over 64 years.
Showcasing Progress: With every PR activity we run (AIESEC events, representation at external events, strategic alliances, awards applications etc.), there is a need to build exposure by showcasing these activities on our online channels and through our media and distribution partners. Global AIESEC Activities that have been revently leveraged to build our reputation were AIESEC International Congress, Russia and Global Youth to Business Forum 2012.
Next steps:
Request entities to engage with external environment by prospecting the right PR tactics globally The initiatives below also strive to support the network in reputation building the reputations they possess nationally.
Ongoing activies:
Press and Publications- On our global website the Press Release page, AIESEC stories and Publications are being re-established as channels to showcase our AIESEC activities as well as participation in external events. With every post, the articles will be shared on social media and our external networks to build our exposure. Events (UN events, Global Social Business Summit, Pioneer Festival) Managing alliances (UN, WEF, ISIC, etc.)
Upcoming initiatives:
Central Resource Platform to share stories and promotional materials globally Youth to Business publication Partnering with Youth Alliances Prospecting new alliances Application for awards and recognitions