Hi
I’m Karntida Chaisorn
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KARNTIDA CHAISORN I’m Film Product Design RSU Bangkok, Thailand film.fpk@gmail.com 0863746342
Education Primary School at SJB
Hight School at SJB
Product Design at RSU
4th year student at RSU
2001-2006
2007-2013
2014-2017
NOW
Personal Skills ADOBE CC
Language 3D PROGRAM
THAI
RHINO CERO
PS AI
ENGLISH
Autodesk Inventor
PR
Interestes
Classic Fiction
Cooking
Video Game
Coffee
FRESH RICE FROM FARMER Kenan institute asia & Bang Khu Wat Rice Mill
Product Design Rangsit University - Design4 Class 2016 Teacher : Aj.Patchalee
1 At first Kenan institute asia went to Design4 Class At Rangsit University in 2016 That They Show a Presentation about a local brand and product in thailand thatthey research and want to add value on a product with a new design that why they come to My class
Bang Khu Wat Rice from Bang Khu Wat Rice mill Pathum thani, Thailand is one of local brand that Kenan want to improve, I very interested on it rice is a main meal for people in thailand and Rice from Bang Khu Wat Rice mill is famous and high-quality but they don’t know how to add value on it
OLD PACKAGE BANG KHU WAT RICE
2
I Research about everything about rice - How to cook - Unit / meal - Benefir - Type of Rice - Rice Process - Farmer Life
RESEARCH
SKETCH 3 Start Sketch A1 Paper in many concept to find the best concept think and sketch and ask a feedback from teacher and my classmate that way i have to improve it
CONCEPT SKETCH 4
໚¹ÅѡɳТͧªÒǹÒä·Â ÂÔ้ÁáÂŒÁ ÁÕ¹้Ó㨠ʴãÊ à¤Ã×่ͧᵋ§¡ÒÂẺªÒǹÒä·Â Fresh rice from Farmer
PATTERN
Front view
Side view
Back view
Section
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ËØ‹¹äÅ‹¡Ò
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ÇÑÂÃØ‹¹
5
Final concept is “Fresh rice from farmer� come from farmer real life their family, feeling, environment, Pets and their uniform
3D Mockup
6
Real Mockup &
The First up is 200 g/pack I have to ask Kenan and Bang Khu Wat Rice Mill For feedback We change target from people buy 1 kg. rice - Family to City life live 2 people or alone ,it can be a gift for a celebrate event and for give to monk
Rice Packing
Delvelopment 7
200 g develop to 400 g to save a cost and more easy to sale and more target city life & small family
Final Why Bang Khu Wat new package is good ? - Good looking - More Friendly - Meaning - Size & Weight - Tell a benefit from rice - How to cook
- give to monk - Celebrate event gift - City life & Small Family Target
** Kenan institute asia use Bang Khu Wat Rice new package for their company & customer new year gift 2017 **