Marketing Strategies for Film Promotion - Film Marketing Services

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Film promotion is very important to ensure the accomplishment of a film. Film promotion activities are directly proportional to the success of the film.

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Film production companies use a variety of ways to advertise their film but the most important thing is to choose the right platform for advertising their films.


Pre-Production

Production

Post Production

Distribution

Exhibition


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There are certain seasons for releasing movies, with most of the major companies putting their release in the summer, Christmas or other major holiday slot. A movie that features certain themes should be released during the appropriate season for maximum interest from people.

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The next step before having a marketing campaign for a movie is to identify its target audience. Are they children? Adults? Elders? Women? Men? A group of people with certain ideas that must be challenged, encouraged or entertained? The target and movie theme determines the language and tone of the announcements from newspapers and magazines, and in trailers’ case, the pace and music of choice.


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Press Junket Viral Videos & Campaigns Publicity Blitz Promotional Tour Film Posters Social Networking Official Website Q & A Sessions YouTube Videos Merchandise


Product

•Product variety •Quality •Design •Brand Name •Packaging •Services

Place

•Channels •Coverage •Location •Inventory •Transport

Price

•List Price •Discounts •Allowances •Payment Period •Credit Terms

Promotion

•Sales Promotion •Advertising •Public Relations •Direct Marketing


Film Marketing Services Inc. Address: 4640 Admiralty Way Suite 500 Marina del Rey, CA 90292 Email : info @ filmmarketingservices.com Website : http://www.filmmarketingservices.com/


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