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Manila is a fast growing metropolis. The Philippines consist of 7,107slands, and almost 100 million inhabitants.
Sharing values and creating growth...
FILTRA GROUP VALUES We believe that by taking an active part in developing the growth opportunities and development potential available in the Philippines, we can make a positive difference. We wish to ensure a working enviroment in which we can all reach our collective, as well as our individual, fullest potentials.
customers. We consider our staff, our customers, and our suppliers as our key assets and potential future partners. We wish to show respect for people, traditions, and environment, while at the same time, encourage sustainability, development and growth.
We want to deliver quality products and services which fulfill the needs of our
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FILTRA GROUP
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FILTRA INC.
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FILTRA Inc. was founded in 2001 to promote an increase in the exchange of products and services between the Philippines and Denmark in order to highlight each country’s strengths and reduce business uncertainties. Many of the initiatives undertaken by FILTRA Inc. have over the years matured into seperate independently registered joint-venture companies with various business partners, and FILTRA Inc. has established itself as an active incubator of new companies which are established, often after an initial period where the business ideas have been developed as divisions under FILTRA Inc. The FILTRA Group thus consists of a number of divisions, as well as joint-venture companies, who all share a number of common resources and services.
MAIN BUSINESS AREAS: • • • •
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FILTRA GROUP
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FILTRA INC.
Outsourced support services – Business process outsourcing. Branding and promotional solution Import, sale and distribution of furnishings, gifts and home accessories Development, production, and sale of wood products and services
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MISSION
VISION
The Filtra Group actively seeks to establish, develop, and run sustainable business opportunities within the areas where we have an aquired knowledge and passion, and where we can provide our customers with valuable service and product solutions.
Shared Value Filtra Inc. shall be the host or partner of an increasing number of stakeholders who share our values, and for whom our established activities, strengths, and synergies can be a mutual asset. Common Resources Filtra Inc. shall offer an increasing number of efficient, professional, and affordable SHARED GROUP SERVICES, which we aim to expand and improve through continued education, training and growth.
Filtra Inc. wishes to be the foundation, incubator, and shared resource centre of a number of independently run companies and divisions, developing to their fullest potential in their own right.
Competence and Know-How centres The Filtra Group utilizes its cross-company competence and know-how centres / groups, who can benefit from their mutual synergies, network, and combined strengths.
Utilizing our group synergies, as well as our common value and resources to ensure continued growth, and to attract more partners and investors. We likewise wish to actively participate in an expanded trade and understanding between Europe and the Philippines.
The Filtra Group aims to be attractive to new potential partners who wish to establish production, services, sourcing or sales within our areas of business. Filtra will continue to strengthen its foundation and thereby maintain it’s value to all its group members.
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FILTRA GROUP
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FILTRA INC.
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Combined Gross Income Filtra Group USD
1,200,000 1,100,000
Graphic Studio
1,000,000
The FILTRA name is an acronym for for “Filippinerne” (“The Philippines” in Danish) and “Trading”. The name also conveys our objective of serving as an international and cultural “filter” between our Asian and European customers and suppliers, ensuring a mutual experience of high quality in both products and services, and in the process eliminating business uncertainties.
900,000
Langhoff
800,000
GastroChef
700,000
Philscan Idewood Trading
600,000
Idewood prod
500,000
Scandwood
400,000
ScandTrend
300,000 200,000 100,000 0
2001
2005
2006
2007
2008
Our FILTRA Group logo took inspiration in the steady growth we have seen since the establishment of FILTRA Inc. In 2001. The synergies between the various companies and divisions have helped to achieve common goals, and can be seen from the illustration above, it is the combined effect of the individual units that assures the continued growth of the group.
Per Stangegaard President and founder of the FILTRA group
corporate profile
2004
The income generated is a mix of products, services and commission income, and yields an average gross profit of currently about 60%.
These are the main ingredients in the FILTRA Group’s business areas. Philippine creativity coupled with the Danish design tradition has proven to be a winning combination, which results in innovative solutions in the products and services we offer to our European as well as Philippine customers.
FILTRA GROUP
2003
We expect the growth to continue at an increased pace, and the growth is also seen in the number of employees that has gone from just 3 in 2001, and 20 in 2004 to almost 60 people in 2008.
Ideas, Design, Solutions
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2002
FILTRA INC.
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IdéWood is a division under Filtra Inc., and has itself a number of subdivisions: IdéWood Production, which is in charge of product development and production, inhouse in our own workshop as well as outsourced production. Its main products are flooring, worktops, outdoor furniture and kitchen accessories. We service external as well as group/division requirements. IdéWood Trading, which acts as the buyer’s representative for a number of leading International timber importers. IdéWood has its quality inspectors in the sawmills and factories where we assure the quality and respect of contract terms. The main products are door, window, and furniture components
IdéWood develops products for external customers as well as our own brands. Our main export products are door and window components, bench parts and flooring products. We likewise develop, produce, and export garden furniture, toys and games, as well as various kitchen and home accessories.
IdéWood’s own brands. Our Gastro Chef brand was developed in IdéWood and later seperated into a company in its own right. We also have a number of own brands, which still belong to the Division:
• • • • • • •
www.idewood.com 10
FILTRA GROUP
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FILTRA INC.
OUT D’OR FURNITURE OUT D’OR DECKING IN D’OR FLOORING IN D’OR WORKTOPS BURGUNDAR – TOYS & GAMES ECOCHEF And others yet, still under developement.
Synergies the for rest of the group: Supplier to Gastro Chef, ScandWood, Scandinavia Trend, and Langhoff Inc. corporate profile
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Gastro Chef is a series of mainly wood based kitchen accesories and lifestyle products, and is the first of Idéwood’s own developed brands that has been seperated into a company of it’s own, with third party capital infusion. Established 2008.
The brand caters to wholesalers, retail, as well as the professional markets both locally and for export.
Gastro Chef products are widely used as corporate gifts and distributed in gift shops as well as lifestyle retail outlets.
GastroChef offers a series of Danish-designed and Philippine-crafted products for kitchen and dining, made for lovers of a gastronomical experience.
The product line is being exported to a growing number of countries.
Synergies for the rest of the group: Gastro Chef is a main customer at IdéWood’s production division, and shares the experience of the retail and corporate market with Scandinavia Trend. Also a supplier to Langhoff
www.gastro-chef.net 12
FILTRA GROUP
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FILTRA INC.
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ScandWood represents a lifestyle that is laid-back, relaxed, and attuned to the environment. We wish to create an atmosphere of natural living that is based on our Scandinavian design techniques and close attention to quality and functionality
ScandWood is a division under Filtra Inc., and is primarily involved in import, sale and distribution of wood based products through Home Depots /DIY stores and furniture shops, Scandwood also supplies direct to the project market, hotels and resturants through architects, and contractors.
MAIN BRANDS REPRESENTED:
• • • • • •
SCANCOM TROPIC DANE OUT D’OR FURNITURE OUT D’OR DECKING IN D’OR FLOORING IN D’OR WORKTOPS
MAIN OUTLETS:
• • • •
www.scandwood.com
WILCON, ( 9 DEPOTS ) HOME DEPOT ( 3 DEPOTS ) MC HOME ( 4 DEPOTS ) FURNITURE RETAILERS
Synergies for the rest of the group: Distribution of the group’s own wood based products and brands, and thereby building group experience with DIY and Home depot market as well as architects, interior decorators, hotels and restaurants
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FILTRA GROUP
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FILTRA INC.
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Scandinavia Trend Inc. was founded in 2001, and is primarily involved in import, sale and distribution of Scandinavian design products through retail outlets, via sale to the corporate market, as well as the hotel, restaurant and catering market. MAIN BRANDS REPRESENTED :
• • • • • • • • •
Our brands are available from a number of the country’s top lifestyle retail outlets mostly located in the city’s most cosmopolitan commercial centers
ROSENDAHL EVA SOLO EVA TRIO STELTON HOLMEGAARD LOUIS POULSEN GENSE BOLIA FRITZ HANSEN
www.scandinavia-trend.com Synergies for the rest of the group: Scandinavia Trend actively contributes to our mission of promoting Scandinavian products and ideals in the Philippines. It provides a network and experience in retail and distribution of luxury products. Scandinavia Trend also supplies Langhoff Inc. with highend home and kitchen products.
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FILTRA GROUP
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FILTRA INC.
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Promotion Solutions • • • • • • •
CO BRANDING ON PACK PROMOTIONS FUNDRAISING & CHARITY CORPORATE FULFLMENT MERCHANDISING AND CORPORATE FASHION RELATIONSHIP & LOYALTY GIFTS
Langhoff Promotion Inc. was established in 2005 as a jointventure with Langhoff A/S, Denmark, and supplies promotional gifts, onpack solutions and giveaways to medium and large corporate customers in the Philippines.
Through Langhoff Promotion, our customers have access to our total fulfillment promotional solution, a system proven by our international partners.
Synergies for the rest of the group Langhoff connects our own brands to the corporate world, and is, at the same time, a regular customer for GraphicStudio, Philscan, Scandinavia Trend and Idewood products and services.
www.langhoff.ph
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FILTRA GROUP
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FILTRA INC.
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MORE THAN JUST A CREATIVE TEAM: We adhere to a stringent design approach, close attention to detail and unreserved creativity. Your key communication objective is our creative springboard, and we are trained to be mindful of sending clear and concise messages through our work. Graphic Studio is a division of the 50% owned Langhoff Promotion Inc., joint-venture company which was established in 2005. Graphic Studio is a spin-off from the web design department of Philscan in 2001. Now, it is an independent division under the Filtra Group with a comprehensive offshore customer base, mostly from Scandinavia and and the rest of Europe. Given this, the team values the cross-cultural approach, implementing the best of Scandinavia and the Philippines in the creative solutions they provide. Graphic Studio boasts of multiple expertise, which include:
• • • • • •
CREATIVE CONCEPTUALIZATION LAY-OUTING WEB DESIGN 3D VISUALIZATION LINE DRAWING AND ILLUSTRATIONS PRODUCT PHOTOGRAPHY & POST PRODUCTION
Synergies for the rest of the group: Supplies various graphic services for the whole group as well as to many external partners, suppliers, and customers.
www.graphicstudio.ph 20
FILTRA GROUP
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FILTRA INC.
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E-Catalogue Philscan Solutions
Philscan.com was established in 2002, and its main activity has been the production of custommade, dynamic websites and ready-to-use online solutions for a number of local, and international customers. Philscan has furthermore established itself as a business process outsourcing partner for international customers with a need for dedicated staff in various capacities such as:
• • •
SYSTEMS / NETWORK MONITORING & MAINTENANCE GAME SITE MODERATION WEBSITE MANAGEMENT & OPTIMIZATION
Philscan became a Microsoft certifed partner in 2006.
Philscan offers IT development, as well as selling ready-to-use solutions such as the E-Catalgoue for dynamic online catalogues and our ComPAS Content Management System. Synergies for the rest of the group: Supplies Web sites to the whole group as well as to many external partners, suppliers, and customers
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FILTRA GROUP
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FILTRA INC.
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We consider our staff, our customers, and our suppliers as our key assets and potential future partners.
Philippine & Scandinavian Design, FILTRA Inc. 101 G/F Le Triomphe Building 322 Sen. Gil Puyat Ave. (Buendia) 1227 Makati City Philippines TIN NO. 208-430-211-000
Tel: +632 813 8178 or 813 8186 Fax: +632 813 8176
www.filtra-inc.com
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