The Indian Fin Tech-An Emerging Sector 22

Analysis of the Food Delivery Applications Ecosystem in India

By: Aishwarya Saxena (Lucknow University)

Online food ordering is ordering food from a website or other application. On-demand food delivery applications enable the users to view prices, menu, and restaurant reviews. They then deliver the ordered food. The vital part of customers leaning toward on-demand food delivery services is their convenience. The supply and demand must be matched in the best possible way.

HISTORY

1. “Zomato” was founded in July 2008 as a restaurant discovery application. 2. “Swiggy” and “Dunzo” were launched in India in 2014 as food ordering and delivery

companies that provide foodservice solutions for restaurants.