The End of the Dragon’s Golden Days 33

According to the World Bank, there has been a staggering 50% increase in per capita income from 2006. Higher disposable income is also a crucial driver for other subcategories of food products.

3. Favourable Lifestyle Changes 92% of nuclear families opt for takeouts to save time and energy that would otherwise go into cooking up a meal at home every week.

4. Rising Number of Working Women

Working women spend most of their productive hours commuting and at work; therefore, there is significantly less time to cook full-blown meals at home, all by themselves.

Supply Drivers

1. Expanding Variety of Cuisines

The more Indians living in urban areas are willing to experiment with new cuisines, the more will frequency of dining out increases.

2. Rise of Contract Cultivation:

Contract cultivation is a binding agreement that guarantees farmers' purchases from giant global companies, provided they agree and supply the preferred crops to the companies.

3. Emerging of Logistics Providers

The E-commerce industry, especially couriers and delivery-handling companies on the rise.

4. Extension to Delivery Services in Existing Restaurants:

Restaurants can maximize their business output by offering food delivery services. They can all rationalize existing fixed costs and keep their business sustainable.

5. New Trends in the Delivery Sector