Crowdfunding Basics: Everything You Need to Know to Crowdfund Your Next Project In digital era, crowdfunding has emerged as a great medium for startups and early stage companies to raise funds by reaching out to masses. Crowdfunding means receiving donations from people who you believe will like, support the idea of your business. However, reaching your crowdfunding goal is not as easy as it may sound, there is in fact a lot of thinking, planning and activity involved in making a crowdfunding campaign successful.
This article provides insight into all that takes to bring a desire d outcome from a crowdfunding campaign.
Right Platform Picking up a right platform among over 600 crowdfunding platforms world over is the matter of paramount importance to ensure the success of your crowdfunding campaign. Rewards-based crowdfunding and equity crowdfunding are the most popular categories of crowdfunding. Indiegogo and Kickstarter are used as the most common platforms for the former, whereas Crowdfunder or Circle Up should be on your list if you are going for the latter.
Rewards-based crowdfunding offers special rewards to supporters to acknowledge their contribution. Besides, it could also offer donors an opportunity to help in designing the product. Be creative while choosing rewards, they need not to be expensive, but should be be the best fits to your business and service.
Now moving to equity crowdfunding, it offers donors a chance to become actual shareholders of the company, thanks to Jumpstart Our Business Startups Act of 2012 . The amount many equity crowdfunding platforms charge is way less than what investment bankers charge to raise funds.
Engaging Story to Tell Your Target Group A great story to tell about you or your project increases your chances to achieve your crowdfunding goal by many folds. You need to pitch your story in such a manner that it engages people and encourages them to donate as much as they can afford. The story should also talk about positive impacts or benefits your business and product will bring to people.
An initial pitch plays a big role in attracting attention of people. Once people take notice of your campaign, it becomes easier to coax them into donating money to accomplish your mission. Adding videos to a story makes it sound even... Read Full Blog : Crowdfunding Basics: Everything You Need to Know to Crowdfund Your Next Project You can check more informative blogs and tutorials at iphone development blogs section and can also browse the iOS developer forum for posting and viewing latest questions on iphone development