BESPOKE MARKETING
STRATEGY
AT YOUR SERVICE Exclusive to Fine & Country, our Bespoke Marketing Suite is designed to maximise the value of your property. We understand the art of successfully selling exquisite, premium properties, and in our experience there are three guiding principles to maximising the sale price of your property and ensuring a successful sale. Everything that we discuss with you will be one or a combination of these three elements; because when you choose us, we are dedicated to valuing the little things that make a home.
P R E S E N TAT I O N
EXPOSURE
SERVICE
We will present your property in the best light to ensure it looks its absolute finest.
We will expose your property to the widest possible pool of potential buyers.
We will deliver a quality, reliable service to ensure you have the best possible experience.
OUR SERVICE PLEDGES COMMUNICATION
CONCIERGE SERVICE
We find regular communication ensures your sale is as smooth as possible. We will call you at least once every two weeks and visit you in person every four weeks to review the strategy and make any changes we agree are required. The monthly marketing strategy meeting is a chance to review the marketing done to date, discuss feedback from potential buyers and agree the future marketing plan.
Powered by Just Move In, we’ll take care of all of the tedious administration that comes with moving in and out of a property, including council tax, water and sewerage, gas and electricity, broadband and media, phone, insurance, cleaning, removals and storage.
PROFESSIONAL ACCOMPANIED VIEWINGS AND PRE-QUALIFICATION All prospective buyers are accompanied on viewings by experienced, knowledgeable team members who are confident in promoting the benefits of your property and the local area. We financially qualify any interested party before passing an offer to you. In-house sales progression is carried out by our team and we will be on hand to assist at every stage, from offer to completion. OFFER HANDLING We ensure any offer is valid and any potential purchaser is fully motivated and qualified before we put an offer to you. All serious offers will be discussed with you in person with all the appropriate research done prior.
SEARCH ASSISTANCE AND REFERRALS If you're considering moving out of the area, our sophisticated referral system allows us to highlight your requirements to the most relevant Fine & Country office in your desired location and access their exclusive local knowledge. Benefit from the extensive Fine & Country network and ensure that you receive the best service for your sale as well as for your purchase. We know that your time can be extremely precious, and so we have partnered with a property buying agency to assist you in finding the ideal property. Our buying agent will source and shortlist properties based on your specifications. They will then negotiate and secure the right property, taking care of the entire process for you.
EXQUISITE PRESENTATION Every home is unique, and at Fine & Country we ensure your property looks its absolute best. Here are some of the standout ways we present your property to attract the right kind of buyers.
PROFESSIONAL PHOTOGRAPHY
BEAUTIFUL BROCHURES
STAGING & STYLING
Selling your home is about selling a lifestyle, and captivating photography is an essential part of this. Our professional photographers capture your home in the best possible light to ensure it makes the right impression both online and offline.
Our in-house design studio produce a 24-page brochure bespoke to your property, showcasing the character and lifestyle of your home.Your brochure, available as a PDF and digital pageturner, will then be distributed to our comprehensive database, both by post and electronically.
Staging and styling a property ensures your home is positioned at its best in the market to achieve the interest and value it deserves. Our team of experts will maximise the use of light and space, style key rooms to attract the target market and present each property as a home – helping buyers to see the potential and best your property has to offer.
3D VIRTUAL PROPERTY TOUR Modern, premium property sales leverage the power of digital marketing to immerse and intrigue possible buyers from the moment your property goes onto the market. Our virtual 3D tours offer a superior virtual viewing experience with technology bringing your home to life. This allows potential buyers to explore your home remotely and gain a feel for the lifestyle it offers. PROPERTY VIDEOS Video footage is one of the best ways to impress when it comes to superior property presentation. High-quality, engaging content that seamlessly flows through a home, highlighting its memorable features and giving a sense of proportion is a powerful asset in your property sale. LIFESTYLE INTERVIEW No one understands life in your home like you do. So, we employ a team of experienced property writers who carry out short lifestyle interviews by telephone. This gives an insight into living in your home as well as the local area, bringing the property to life and going beyond what a property brochure alone can offer.
Give a unique insight into your home through a lifestyle interview
WORLDWIDE EXPOSURE The widespread exposure of prime residential properties is crucial. Buyers of exclusive properties are generally not constrained by such influences as specific location, proximity to public transportation or local amenities. In today’s market, the mobility of buyers is greater than ever and they could come from, quite literally, anywhere – through local and regional marketing, national newspapers and magazines or, increasingly, internationally using interactive technologies.
OUR NETWORK Fine & Country has a presence in over 300 locations worldwide, including 225 locations in the UK.Your property will be available to over 120,000 high‑net‑worth customers registered in our international database of active buyers and a selection of Fine & Country upper‑quartile sellers.
300 225 locations worldwide
locations in the UK
OUR PUBLICATIONS
NATIONAL ADVERTISING
Your property will be advertised in one or more of our prestigious publications:
With regular property presence in trusted news outlets like The Times, The Sunday Times, The Telegraph, The Evening Standard and Horse & Hound, we ensure homes for sale with Fine & Country gain the best possible exposure on a national level.
COLLECTION is a property and lifestyle magazine dedicated to your region*. Using sophisticated data it is distributed via direct mail, to local prime properties and high‑net‑worth individuals. REFINED is our national monthly publication. It showcases the finest properties for sale with Fine & Country in the UK. It is distributed to all our UK offices and their surrounding communities. EXCLUSIVE HOME WORLDWIDE is our quarterly international publication. It offers a selection of the finest properties for sale around the world, and aspirational global lifestyle articles.
COLLECTION BENTLEY BENTAYGA HYBRID
Bentley is taking the next step on its journey to a sustainable future
A TREERIFIC ESCAPE
Blue Forest is an award-winning company renowned for pushing the boundaries
AUTHENTIC SPANISH COOKING
A selection of recipes from Julie Neville’s latest cookbook
PR PITCHING The Media Centre has fantastic relationships with journalists from the major national news outlets. The team pitches unique or newsworthy properties to national, regional and online platforms on a regular basis. SOCIAL MEDIA Social Media is a highly effective marketing tool to promote your property, where selective targeting by income, interest and demographic means that we can expose
your home to many more potential buyers, whether they are actively looking for a property or not. PREMIUM LISTINGS ON PROPERTY PORTALS We know that the property portals are the go-to for potential buyers, so we harness the power of Rightmove and Zoopla, especially their premium listing facility, to maximise the exposure of your property. FINE & COUNTRY WEBSITE At fineandcountry.com buyers can peruse every property for sale, from Australia to Zimbabwe. Positioned alongside engaging lifestyle blog content, your property sits on a platform that champions exquisite property.
YOUR BESPOKE MARKETING STRATEGY Finding the right mix of marketing is our specialty; unique, premium properties need the right combination of quality presentation material and widespread exposure to attract the right buyer. We will guide you on the best option for your property.
OPTION 1
BESPOKE OPTION
Client contribution: £900* Agent fees: 1.5% plus VAT
Client contribution: Price on application* Agent fees: 2% plus VAT
EPC
The Bespoke Marketing Suite is completely tailored to your property.
Detailed floorplans Professional photography Lifestyle interview Printed brochure of your particulars In-window display in Park Lane, London Property of the week on fineandcountry.com Refined magazine feature Property video Drone Footage
As well as the marketing elements listed in Option one, we offer a unique combination of presentation and exposure strategies to help you successfully sell your home – see the bespoke options below. As your property experts, we will ensure the mix we propose is right for your home and the buyers you are looking to attract.
3D VIRTUAL PROPERTY TOUR
DRONE (UAV) FOOTAGE
ELEVATED PHOTOGRAPHY
Immersive technology enables superior virtual viewings.
Acrobatic aerial footage offers unique vantage points of your home.
Achieving the right angle can present your property in the best possible light.
TWILIGHT PHOTOGRAPHY
TARGETED DIRECT MAIL
SOCIAL MEDIA ADVERTISING
As dusk settles, the right photography can really make your home glow with warmth.
We can target the ‘ideal buyer’ based on demographic profile, like age, income, area and current property value.
Targeted and effective advertising can increase the number of eyes on your property.
OPEN-HOUSE EVENT
A3 HARD-COVER PRESENTATION BROCHURE
COLLECTION FEATURE PAGE
We are experts in building interest and anticipation with carefully organised sale events. PITCHING YOUR PROPERTY TO JOURNALISTS Homes with a story, like a famous resident or filming backdrop, can make great features.
*All fees are inclusive of VAT.
The perfect memento of your house sale, to cherish for the future.
Additional local exposure can be achieved with a dedicated page in our Collection magazine.
NATIONAL ADVERTISING
COMING SOON CAMPAIGN
We can recommend which newspaper to advertise your property in, the circulation numbers and our suggested date of publication.
Building anticipation can launch the sale of your property with energy and excitement.
YO U R L O C A L T E A M
JASON PRESTON HEAD OF SALES
JULIE JACKSON SALES NEGOTIATOR
Jason oversees the running of Fine & Country Ribble & Hodder Valley and has over 30 years’ experience in the property industry across different disciplines including commercial property, hotels, property development and residential sales. Since 2007 he has dealt with upper quartile residential properties and has a wealth of knowledge of both the area and market.
Julie has been working in the property industry for six years and with Fine and Country Ribble Valley for the past 3 years. She is passionate about property, and whether you are buying or selling, she is looking forward to helping you on your journey, giving advice and support along the way.
jason.preston@fineandcountry.com
j.jackson@fineandcountry.com
Tel: 07816 581 597
Tel: +44 1254 828922
TA K E T H E I R W O R D F O R I T
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Hear from some of our customers about our service:
THE FINE & COUNTRY FOUNDATION
CURRENT 0.144mm
“We had the delightful pleasure of being looked after throughout our FIGHTING HOMELESSNESS purchase by Fine and Country in Whalley and their service was frankly faultless. From Julie keeping us updated every step of the way in a manner 0.3mm which wasTHE bothFINE professional, courteous and efficient, to the dedicated and & COUNTRY FOUNDATION
personal service provided by Jason who even came to a property on his day off, to ensure that there was continuity for us; the whole experience with this team was absolutely fantastic. I would not hesitate to recommend them for either the sale or purchase. Their attention to both parties is extremely personal and they handle difficult situations in an extremely sensitive manner. We are most grateful to the team! Thank you!!” “Absolutely fantastic service from Julie and Jason. They both went the extra mile in communicating and updating us throughout the buying process , and even taking the time to facilitate access to the property at short notice on several occasions. Nothing we asked was ever too much trouble!! These small things helped relieve some of the anxiety and stress faced when going through this process!! Would highly recommend”
FIGHTING HOMELESSNESS
THE FINE & COUNTRY FOUNDATION FIGHTING HOMELESSNESS
T h a n k yo u f o r yo u r s u p p o r t .
Charity no. 1160989, striving to relieve homelessness.
0.4mm
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“I was the Purchaser during my interaction with F&C in Whalley and I can only say positive things about them. Having been an Estate Agent once during the last housing boom, I fully understand the pressures of carefully handling the balance of any relationship between a Vendor and Buyer. Jason and Julie were exceptional throughout, and demonstrated absolute professionalism personified. I wouldn’t hesitate in working with them again.”
The Fine & Country Foundation was established to provide grants and support for homeless charities in the UK and overseas. Since 2014, a combination of the efforts from Fine & Country agents across the globe and private donations have helped raise £550,000.
We believe that, together, we can make a substantial impact to help the most vulnerable people in our society. As a network, we take part in some remarkable efforts, like treks up Mount Kilimanjaro, but we also give back for every Bespoke Marketing Suite we create for our customers, because we value the little things that make a home. For every Bespoke Marketing Suite sold, we will donate £10 to The Foundation.
Fine & Country Head Office +44 (0)20 7079 1515 parklane@fineandcountry.com *Participating offices only. All information correct at time of print.