PROPERTY MARKETING EXPOSURE
Visibility tailored to your personal circumstances
The level of exposure we can offer our customers’ properties is second to none. However, we understand that not all our clients wish to widely promote the sale of their property. We have therefore devised differing levels of property promotion, depending on your needs, from fully discreet to international promotion.
FULL CAMPAIGN
INTERNATIONAL MARKETING
DISCREET MARKETING
SELECTIVE DISCREET MARKETING
FULLY DISCREET
MARKETING ASSETS
Every home is unique and we take pride in presenting each and every one of them in their best light. From professional photography, presenter-led video and highquality property particulars, we deliver a suite of high-quality assets to present your property at its best, across all platforms.
BUYERS DATABASE
One of the main benefits of working with us is that we are local property professionals with years of experience in the local area. Through the years, we have created a list of potential buyers and built relationships with our previous sellers, all of whom may have an interest in your property. We will promote your property to our active list of potential buyers and contact those who we know have expressed an interest in a property similar to yours.
REFERRALS AND BUYING AGENTS
Being part of the Fine & Country network allows us to promote your property to all
We deliver a suite of high-quality assets to present your property at its best, across all platforms
our 300 locations worldwide, which each have a database of potential buyers. Our sophisticated referral system allows fellow Fine & Country agents to highlight their customers’ requirements and pass on their details to us in a controlled environment.
We have also partnered with a property buying agency whose role is to source and shortlist properties based on their customers’ specifications. All our properties are taken into consideration when potential buyers contact them for their next purchase.
FINE & COUNTRY WEBSITE
On fineandcountry.com buyers can peruse every property for sale, from Australia to Zimbabwe. With our international property search, your property can be found by the right buyer, independently of where they are searching from. Positioned alongside engaging lifestyle blogs, videos and guides, your property sits on a platform that champions exquisite property for discerning buyers.
DISCREET MARKETING ON FINEANDCOUNTRY.COM
We have a unique feature on our website which allows us to generate viewing requests on your property, without sharing pictures or full property details. Potential buyers will simply be alerted that there is a property matching their search criteria and are advised to contact the agent to receive more information. We will then be able to qualify the potential buyer before sharing more information on your property.
TARGETED SOCIAL MEDIA CAMPAIGN
Social Media is a highly effective marketing tool to promote your property. Through a dynamic combination of video and photography content, we can expose your home to a targeted audience, whether they
are actively looking for a property or simply browsing on the off chance they will see the property of their dreams.
INTERNATIONAL PROPERTY PORTALS
Your property will be promoted on circa 100 international portals, across 54 countries. This exposes your property to the lucrative international markets, and up to 295 million potential buyers.
UK PROPERTY PORTALS
We know that the property portals are the go-to for potential buyers, so we harness the power of Rightmove and Zoopla to maximise the exposure of your property.
OUR PUBLICATIONS
Your property will be advertised in one or more of our prestigious publications: COLLECTION is a property and lifestyle magazine dedicated to your region. Using sophisticated data it is distributed via direct mail, to local prime properties and high-net-worth individuals. REFINED is our national monthly publication. It showcases the finest properties for
sale with Fine & Country in the UK. It is distributed to all our UK offices and their surrounding communities. We also personally hand-deliver Refined to premium properties currently on the market for £XXX or over, in your area.
EXCLUSIVE HOME WORLDWIDE is our quarterly international publication. It offers a selection of the finest properties for sale around the world, and aspirational global lifestyle articles.
Both REFINED and EHW are sent electronically to our national database of over 150,000 Fine & Country customers.
LOCAL TARGETED MAIL
Whilst owners of premium properties are not constrained by specific location, 56% of our customers* will search for a property within 25 miles. We will make sure that they know about your property by distributing a direct mail card to the 100 closest premium properties in the area.
NON-DISCLOSURE AGREEMENT (NDA)
Upon your request, we can ask all potential buyers to sign an NDA prior to sharing details of your property with them. This is an additional protection to ensure the sale of your property is not made public.