“ IT’S THE FOOD INDUSTRY’S ULTIMATE REALITY SHOW” KURT ADAMS CELEBRITY MICRO-HERBER
SUNDAY 20 - WEDNESDAY 23 SEPTEMBER 2015 SYDNEY SHOWGROUND, SYDNEY OLYMPIC PARK 10am – 5pm Daily | finefoodaustralia.com.au
FINE FOOD AUSTRALIA Fine Food Australia has been connecting buyers and sellers within the retail and foodservice sectors since 1984. This year, the leading trade show returns to Sydney, moving into a new home at Sydney Showground, Sydney Olympic Park. The show creates an environment to generate quality sales by talking face to face with both new and existing customers. Put yourself in front of real buyers and bite into new markets.
BEST TRADE SHOW OVER 10,000M2 * 20,328 trade visitors in Sydney 2013 & 27,683 trade visitors in Melbourne 2014 (CAB Audited)
2 | FINE FOOD AUSTRALIA 2015
4 DAYS 20,000+ BUYERS*
WHY EXHIBIT? Fine Food Australia is the prime show for food businesses to actively pursue new sales and generate strong leads. • T urn your passion into profit and generate high value and large volume sales • D iscover new business and stay close to your existing customers • S tay ahead of your competition and protect your market share • P resent and demonstrate your product and services • Meet decision makers face to face • Launch new products • R aise your profile and increase your brand and product awareness • S upport your resellers and find new distributors • Inspire and educate your market • Connect with industry peers
FINE FOOD AUSTRALIA 2015 | 3
KEY TOP 3 REASONS TO EXHIBIT GENERATE HIGH VALUE AND LARGE VOLUME SALES LEADS
INCREASE BRAND AND PRODUCT AWARENESS
MEET AND ENGAGE WITH EXISTING CUSTOMERS AND SUPPLIERS
71%
85%
87%
OF VISITORS HAVE A HIGH LEVEL OF INFLUENCE ON PURCHASES FOR THEIR BUSINESS
OF EXHIBITORS WERE SATISFIED WITH THE QUALITY OF VISITORS
OF VISITORS RECOMMEND, SPECIFY OR PURCHASE PRODUCT AND SERVICES
157K
$
AVERAGE VALUE OF SALES LEAD
4 | FINE FOOD AUSTRALIA 2015
OVER
89%
OF VISITORS WOULD RECOMMEND THE SHOW TO A PEER OR COLLEAGUE
TOTAL MARKET SPEND OF
6.1
$
BILLION BY VISITORS
Statistics from the 2013 Sydney post show survey.
FINE FOOD? Student/Trainee Food Technologist
Barperson/Waiter Baker
Consultant
Executive Chef/Head Chef/Cook
Barista
Chef (Pastry, Sous, Expediter, Chef De Partie)
Other Butcher
Owner/Director/General Manager
Management (Ops, F&B, Purchasing, Catering)
Sales & Marketing
“I found many new products to make my business better. A wonderful experience that helped me with new ideas which will in return help make my business an exciting place for my customers.� Jan Lynch, 2014 Visitor FINE FOOD AUSTRALIA 2015 | 5
SECTOR “The 2014 show was without doubt the strongest show we have attended in the past 7 years. The quality and volume of visitors was exceptional and the number of genuine leads generated was second to none.” Robot Coupe, 2014 Exhibitor
Specialist Distributor
Food Broker Bakery Patisserie
Foodservice Distributor Wholesaler
Independent Food Store (Specialist Food Store) Supermarket Butcher/Deli/Gourmet Store
Manufacturer
Convenience Store
Independent Takeaway
Restaurant
Pizzeria Healthcare/Aged Care Fast Food/Quick Service Educational Facility/Canteen Club/Bar/Venue
6 | FINE FOOD AUSTRALIA 2015
Café Caterer Hotel/Motel Accommodation
HOSPITALITY Visitors from this segment range from restaurants, cafés, QSRs, pubs, clubs, bars, hotels, motels, caterers, venues, health care, aged care, importers/exporters, wholesalers and distributors.
2013 saw over 5,600 visitors and over 7,800 visitors in 2014 including key brands such as: • Qantas
Fast Food/Quick Service 7% Educational Facility/Canteen 6%
Healthcare/Aged Care 3% Pizzeria 2% Independent Takeaway 1% Restaurant 28%
Club/Bar/Venue 11%
• Delaware North • Sofitel • Merivale • Hilton • Novotel • The Star • Peter Rowland • Epicure • Compass Group • Virgin • Starbucks • Park Hyatt • The Westin • Four Seasons • Shangri-La Hotel
Hotel/Motel/ Accommodation 8%
• McDonalds • Hungry Jacks
Caterer 11%
Café 23%
FINE FOOD AUSTRALIA 2015 | 7
BAKERY Fine Food Australia brings together the industry’s top decision makers and buyers who are actively seeking cutting edge solutions for their business. This is the perfect platform to showcase the latest technologies, equipment and new products to more than 7,000 visitors, actively seeking to purchase bakery products and equipment.
KEY AREAS OF INTEREST
“ BREAD AND BUTTER IS MY BREAD AND BUTTER”
BAKERY, SPECIALITY BREADS, AND BAKERY PRODUCTS
CAMERON FIELD CELEBRITY FLOUR DUSTER
BAKERY EQUIPMENT
8 | FINE FOOD AUSTRALIA 2015
RETAIL More than 1,600 key decision makers from the retail sector attended Fine Food Australia in Sydney 2013 & over 1,800 in Melbourne 2014. Visitors from this segment represented supermarkets, convenience stores, deli/ gourmet and liquor outlets. Place your brand in front of this ever changing landscape and improve mindshare and your profile with these highly influential buyers. Don’t miss being seen by some of the industry’s biggest names such as:
RETAIL BUSINESS SNAPSHOT Butcher/Deli/Gourmet Store 12% Supermarket 16%
Convenience Store 5%
• Coles • Myer • 7 Eleven • Woolworths • Metcash • Pie Face • Aldi • Thomas Dux • Costco • David Jones • IGA • Muffin Break • Foodworks • Hard Rock Café
Independent Food Store (Specialist Food Store) 18%
Bakery Patisserie 49%
• Gloria Jeans
FINE FOOD AUSTRALIA 2015 | 9
IMPORT EXPORT
Fine Food Australia is the must attend event for international buyers wanting to source products from the Asia Pacific region. Each year the number of import and export sales generated at the show has increased. In Sydney 2013, Fine Food Australia attracted approximately 1,000 international buyers, from 48 countries around the world. In previous years, over $40 million in export orders were generated over the 12 months post show, as a direct result of participating in Fine Food Australia.
AND
Germany Netherlands Belgium
Denmark
Iran
Nepal
Cambodia Brunei
India
Austria
Mongolia
Poland Turkey Cyprus
Taiwan
France
UK Ireland
China
USA
South Korea
Spain
Japan
Tunisia Hong Kong & Macau Philippines
Colombia Peru
Pakistan Thailand
Switzerland
Malaysia
Italy Chile
Singapore
Greece South Africa Israel
10 | FINE FOOD AUSTRALIA 2015
Vietnam Indonesia
Papua New Guinea Vanuatu Cook Islands Tonga Fiji
Mauritius United Arab Emirates Saudi Arabia
New Zealand
WHO SHOULD If you are in the foodservice or retail sectors this is the opportunity to showcase your company and products. Industry segments represented at Fine Food Australia: Foodservice Equipment
Food and Beverage
Hospitality Equipment
• Bakery
• Bakery
• Audiovisual
• Blenders
• Coffee
• Barware
• Cabinets
• Confectionery
• Bedding
• Cookware
• Dairy
• Cleaning
• Dishwashers
• Drinks
• Entertainment
• Flooring
• Food Safety and Handling
• Furniture
• Fridges
• Fresh Fruit & Vegetables
• Gaming
• Fryers
• Gourmet
• Interiors
• Ice makers
• Ingredients
• POS systems
• Kitchenware
• Meat
• Security
• Ovens
• Native Game
• Tableware
• Packaging
• Organic
• Uniforms
• Sauces • Seafood • Smallgoods • Wine
FINE FOOD AUSTRALIA 2015 | 11
MARKETING CAMPAIGN The 2015 marketing campaign is highly targeted and researched to engage with business professionals that matter the most to your business and deliver meaningful contacts directly to you.
Direct Mail for the type of high end, occasional dining experiences that restaurants like Sydney’s Quay and Melbourne’s Vue de Monde provide.
REGISTER NOW FOR FINE FOOD AUSTRALIA 2014.
“BREAD AND BUTTER IS MY BREAD AND BUTTER”
“IT’S THE FOOD INDUSTRY’S ULTIMATE REALITY SHOW”
lia.com.au/mix Visit finefoodaustra w charge by to save the $30 at-sho MIX entering promo code:
15-18 SEPT 2014 URNE CONVENTION
Folds/Perfs (reg + .25) Dieline (overprint) First Art Rich
Designer Marketing Executive Other
MELBO E CAMERON FIELD & EXHIBITION CENTR CELEBRITY FLOUR DUSTER
KURT ADAMS -HERBER CELEBRITY MICRO
YEARS OF FINE FOOD
RISE OF THE MIDRANGE DINER
FOOD TRENDS
PUTTING THE FUN INTO FOOD
It’s unlikely that Australians will completely do away with restaurants that offer high levels of service and sophistication, but Australia-wide statistics show that, rather than saving up for a special occasion dinner as we did in days gone by, Aussie diners are now likely to eat out for less but do it more frequently. The rise of social media and food blogs has also meant that new eateries are often surrounded by lots of hype and online chatter. In some sense, this has meant that expectations (of food and service sophistication) are lower, but for a midrange restaurant to work, there has to be a sense of buzz or ‘X-factor’. For today’s new generation of diners – think tech-savvy Gen Y’s with no kids and healthy disposable incomes – it’s the thrill of discovering somewhere new and cool (and bragging about it via social media) that has replaced the aspects of eating out that we used to value; things like linen tablecloths, attentive service and a switched-on sommelier. In the case of Calombaris’ Jimmy Grants, customers are perfectly happy to eat their souvlaki straight from the paper wrapper while perched on up-turned milk crates in the neighbouring laneway. Add to that the edgy Fitzroy location and priceless cache of eating in an establishment owned by one of Australia’s most recognised TV chefs and you suddenly have that ‘X-factor’.
When you’re paying less than $10 for a meal, you don’t exactly expect linen napkins and bone-handled cutlery. But if there’s something to talk about (i.e. the Calombaris connection, the graffiti-lined laneway) then there’s a huge value-add and things like service and napkins cease to be so relevant.
Fine Food Australia offers business opportunities, serious networking potential and a serious amount of information for everyone involved – but it also presents the chance to remember how much fun the food industry actually is. One of the best reminders of this is evident via the array of competitions held across the four days of the show. From baking to sculpting to time challenges - the competitions at Fine Food Australia 2014 are really heating things up.
“THERE’S AN INCREASING MARKET FOR FUN, AFFORDABLE, COME-ANYTIME ESTABLISHMENTS.” So while many in the industry are struggling to find an audience with the old model of entréemain-dessert and starched linen, that’s not to say that diners are staying home and saving their money. In fact it’s quite the opposite. The good news for the restaurant industry is that there’s an increasing market for fun, affordable, come-anytime establishments that offer something new and fresh. The potential for replicating and franchising businesses at this level is proving to be healthy, too, which is good food for thought. - LEANNE CLANCEY
A key ingredient of any Fine Food event is action, and there’s always an abundance of it at the Culinary Challenge! Chefs of the highest calibre and skill level will compete to showcase their talents as they are judged by a panel of international and local judges. The , interstate competition sees teams of three competitors from each state battling it out in a live kitchen. From front of house service to the creation of stunning centerpieces ; apprentices and seasoned chefs alike compete to be the best in their category.
Across the floor at the Bake Skills zone, apprentice bakers from each state are invited to compete in a live bakery challenge across 26 different product categories including specialty and artisan breads, as part Skills Australia. Visitors of Bake will have the opportunity to watch – and possibly taste! - as the competition unfolds throughout the show. From the at Best Young Baker, action to the excitement at Best Young Pastry Chef, mouth wateringly challenging to the Callebaut Chocolate Centre Piece Award, it’s hard to know where to look! The competitive spirit continues during the official Great Aussie Competition; an institution Pie promoting and celebrating Australia’s muchloved icon - the perfect pie. The annual competition is open to all pie making professionals and attracts thousands of entries from bakers Australia. As the original across and biggest nationally recognised pie competition in Australia, it is highly regarded by the baking industry and represents the pinnacle of pie making excellence. Winning a medal at the competition is the ultimate goal of many pie-making professionals and, as a result the standard of entries is high, with the awards being hotly contested. Launching alongside the official Great Aussie Pie Competition this year
DON’T MISS OUT. WE WON’T BE BACK 2016 IN MELBOURNE UNTIL
is the first Sausage Roll competition, which adds another creative element for bakers – plus a whole lot more food related fun for those watching! Another new competition on the ground is launching thanks to the highly respected Le Toques Blanches. Aptly named the Rapid Fire Competition, Chefs Chef are put through their paces, racing against to produce dishes where the clock it’s only the quality of the product and the taken to produce all time items that determines the winner. They say if you can’t take the heat, you should get out of the kitchen… but when it comes to the competitions at Fine Food Australia, INTO the kitchen is what getting is on the minds of all those involved!
“FROM BAKING TO SCULPTING TO TIME CHALLENGES - THE COMPETITIONS AT FINE FOOD AUSTRALIA 2014 ARE REALLY HEATING THINGS UP.” For a full run-down of this year’s competitions visit: finefoodaustralia.com.au/wh ats-on
FINE FOOD AUSTRALIA
2014 17
15-18 SEPT 2014 MELBOURNE CONVENTION & EXHIBITION CENTRE
Discover all your bakery needs in one place. • Bakery World – see the latest bakery products, ingredients & equipment. • Bakers and pastry makers live in action at the Official Great Aussie Pie & Sausage Roll Competitions, Bake Skills Australia & Live Bakery.
2014 15-18 SEPTEMBER ITION CENTRE ENTION & EXHIB MELBOURNE CONV om.au finefoodaustralia.c
FINE FOOD AUSTRALIA 2014
7
AUSTRALIA
Online registrations close 5pm AEST Friday 12 September 2014. There is a $30 at-show charge for those who have not registered online. STRICTLY TRADE ONLY. Entry is restricted to members of the retail, foodservice and hospitality industry. Proof of business identification may be required. Persons not in these categories, including children under 16 years of age, and primary/secondary students (regardless of course of study), will NOT be admitted at any time. Tertiary students with valid student ID will be admitted. Due to OH&S, prams, strollers and trolleys (ie shopping trolleys) are strictly not permitted at the event.
FFA0014 Aust Baker A4 advert_FA.indd 1
Invitation
“WHEN IT COMES TO YOUR BUSINESS, EVERYONE CAN REACH A LITTLE HIGHER” POSTAGE PAID A AUSTRALI
ications ed Commun
Australia,
Level 3,
424 St Kilda
Road, Melbou
rne VIC 3004
T 2014 15-18 SEPRNE MELBOU TION CONVEN ION & EXHIBIT CENTRE
Diversifi
RACHEL ALEXANDER CELEBRITY SHELF STACKER
y FREE entr online for
shelf .com.au/ australia at finefood
rable, please
return to
to register invited SHELF You’re o code: Use prom
Website
3/07/14 3:11 PM
If undelive
Spellcheck Imagery (Hi Res + ai) Colours (Spots etc)
Register online for free entry at finefoodaustralia.com.au/flour using promo code: FLOUR
• Meet with over 1,000 national & international exhibitors. Date July 3, 2014 3:10 PM Size 297(D) x 210mm(W) %
Filename FFA0014 Aust Baker A4 advert_FA.indd
DISTRIBUTION PARTNER
PLATING UP THE FOOD INDUSTRY’S FINEST CONVERSATION STARTERS
e w charg a $30 at-sho There is mber 2014. ry. 12 Septe ality indust AEST Friday and hospit admitted. close 5pm red online. food, retail will not be ers of the the age of 16 registrations not registe Online to memb under who have restricted ing children for those .net.au Entry is includ od@divcom trade only. industries at finefo Strictly these email us s not in details Person e your To updat
d _FA HR.ind Invitations_DLX Inserts and FA0029 Spellcheck + ai) Filename (Hi Res 4:51 PM Imagery 15, 2014 (Spots etc) Date July (W) Colours x 128mm Size 238(H)
+ .25) erfs (reg Folds/P int) Dieline (overpr a Chelse First Art
Designer Executive Marketing Other
%
12 | FINE FOOD AUSTRALIA 2015
eDM
DON’T MISS OUT – SPACE ONLY Bare floor space, ideal for larger exhibitors who wish to build their own stand. AU$520 per square metre plus gst
CONTACT THE FINE FOOD TEAM TODAY TO DISCUSS YOUR OPTIONS ON +61 3 9261 4500
SHELL SCHEME Space plus walls, carpet, spotlights and fascia with company name. AU$585 per square metre plus GST
FURNITURE PACKAGES You can order your own furniture or take one of the easy walk-on-packages (with Shell Scheme) for an extra AU$65 per square metre plus GST The above rates include: Exhibitor manual, profile in the show directory, website listing with profile and product index, visitor invitations, opportunities for pre-show access to our PR agency, floor cleaning and Sunday to Wednesday happy hour functions.
SPONSORSHIP OPPORTUNITIES To enhance your impact at the show, a limited number of exclusive sponsorship opportunities are available.
FINE FOOD AUSTRALIA 2015 | 13
ROYAL AGRICULTURAL SOCIETY AWARD WINNERS TALK N’ TASTE STAGE
CULINARY ART AT FINE FOOD
ASK THE EXPERTS ADVICE CENTRE
NESTLE GOLDEN CHEF’S HAT AWARDS COMPETITION TALKING FOOD DEMONSTRATION STAGE
EXPORT READY SHOWCASE
PRESENTED BY KRISTEN TIBBALLS
14 | FINE FOOD AUSTRALIA 2015
FINE FOOD AUSTRALIA 2015 | 15
SUNDAY 20 – WEDNESDAY 23 SEPTEMBER 2015 Sydney Showground, Sydney Olympic Park 10am – 5pm Daily finefoodaustralia.com.au
Minnie Constan
Jacqui Summerhill
Heath Blomfield
Holly Burgess
Event Director +61 3 9261 4500 mconstan@divcom.net.au
Event Sales Manager +61 3 9261 4533 jsummerhill@divcom.net.au
Event Sales Executive +61 3 9261 4672 hblomfield@divcom.net.au
Event Sales Executive +61 3 9261 4695 hburgess@divcom.net.au
Recognised as a global event by the Union des Foires Internationales
Supported by
Bake Skills Australia Supporting Quality, Training and Professionalism in Baking
Diversified Communications Australia. Level 5, 636 St Kilda Road, Melbourne, VIC, 3004 Tel: +61 3 9261 4500 Email: finefoodadmin@divcom.net.au Fine Food Australia 2015 is brought to you by Diversified Communications Australia, one of Australia’s top exhibition companies © Copyright Diversified Communications Australia. All rights reserved.
A Member of the Exhibition & Event Association of Australasia