AUSTRALIA
GROWING YOUR BUSINESS IN 2016 PLATINUM SPONSOR
12 – 15 SEPTEMBER 2016 MELBOURNE CONVENTION & EXHIBITION CENTRE
27,683 QUALIFIED BUYERS
FINE FOOD AUSTRALIA
WHY EXHIBIT? Fine Food Australia is THE prime show for food businesses to actively pursue new sales and generate strong leads. • Turn your passion into profit and generate genuine sales leads • Discover new business and stay close to your existing customers • Stay ahead of your competition and protect your market share • Present and demonstrate your products
Fine Food Australia is now in its 32nd year of connecting buyers and sellers within the retail and foodservice sectors.
• Meet decision makers face to face
This year Australia’s leading trade show will not only present new and innovative products from Australia, but also showcase international produce from over 45 countries.
• Support resellers and find new distributors
2016 will see the introduction of more live demonstrations, more educational seminars as well as world famous industry recognised competitions. Drinks World will have its own dedicated theatre and our educational seminars on foodservice trends will incorporate independent third party research available to exhibitors and visitors. Our partnership with the Foodservice Suppliers Association of Australia (FSAA) will also bring content specifically designed to facilitate growth.
If you are in the foodservice, retail or hospitality sectors this is the opportunity to showcase your company and products to both Australian and International buyers.
If you miss Fine Food Australia 2016 you’ll miss the chance of meeting nearly 28,000 local and international trade buyers.
• Launch new products • Raise your profile
• Inspire and educate your market • Connect with industry peers
“ It’s a great platform to gain knowledge about new market trends, products... etc and great opportunity to meet with suppliers and to know NEW suppliers. Great show! ” Yvonne Teng, Intermarkets
2 | FINE FOOD AUSTRALIA 2016
FINEFOODAUSTRALIA.COM.AU
VISITOR STATISTICS
SHOW HIGHLIGHTS
JOB FUNCTION 26% Owner
TOP THREE REASONS TO VISIT
$91K ON AVERAGE
(Owner, Director, GM, Consultant)
(FOR VISITORS)
23% Other
• Source new products and suppliers
Value of sales lead generated at show per exhibitor
(Student/Trainee, Other)
• Keep up with industry trends • Business ideas
5%
Food Trade
(Baker, Barista, Barperson/Waiter, Butcher)
91.5% OF EXHIBITORS
85% OF VISITORS
were either satisfied or very satisfied with the show and a further 98% of exhibitors were satisfied with the quantity of visitors
have influence or final say on purchases for their business
14% Hospitality Manager
(Catering Manager, F&B Manager, Operations Manager, Supervisor/Manager)
20% BD & Marketing
(Food Technologist, Purchasing Manager/ Buyer, Retail Assistant, Sales/Marketing)
$8.6 BILLION total market spend by visitors
12%
Chefs
(Cook, Exec Chef/Head Chef, Pastry Chef, Sous Chef/Expediter/Chef De Partie)
WHO SHOULD EXHIBIT? “ I found many new products
Industry segments represented at Fine Food Australia: Foodservice Equipment
Food and Beverage
Hospitality Equipment
• Bakery
• Fridges
• Bakery
• Ingredients
• Audiovisual
• Gaming
• Blenders
• Fryers
• Coffee
• Meat
• Barware
• Interiors
• Cabinets
• Ice makers
• Confectionery
• Native Game
• Bedding
• POS systems
• Cookware
• Kitchenware
• Dairy
• Organic
• Cleaning
• Security
• Dishwashers
• Ovens
• Drinks
• Sauces
• Entertainment
• Tableware
• Flooring
• Packaging
• Fresh Fruit & Vegetables
• Seafood
• Furniture
• Uniforms
• Gourmet
• Wine
• Food Safety & Handling
12 – 15 SEPTEMBER 2016
• Smallgoods
to make my business better, A wonderful experience that helped me with new ideas which will in return help make my business an exciting place for my customers to visit ”
Jan Lynch, 2014 Visitor
FINE FOOD AUSTRALIA 2016 | 3
FOODSERVICE & HOSPITALITY
RETAIL
BAKERY WORLD
More than 7,880 visitors to Fine Food Australia come from this segment. This is the largest segment of our visitor database and they range from restaurants, cafés, QSRs, pubs, bars, hotels, motels, caterers, venues, health care, aged care, wholesalers and distributors.
Put your company in front of more than 1,800 key decision makers from the retail sector who are looking to buy. With representatives from the bakery, supermarket, convenience and deli/gourmet segments, this is your perfect opportunity to increase exposure and your brand’s profile with these highly influential buyers.
Bakery at Fine Food Australia brings together the industry’s top decision makers and buyers who are actively seeking cutting edge solutions for their business. This is the perfect platform to showcase the latest technologies, equipment and new products to more than 6,550 visitors, actively seeking to purchase bakery products and equipment.
A quick cross reference of the key foodservice and hospitality visitors in 2014 reveals the quality of leads you can expect at this year’s event: Qantas, Sofitel, Sodexo, Spotless, Delaware, Fonterra, Virgin Australia, Crown Casino, Compass Group, Epicure, Etihad Stadium
Don’t miss being seen by some of the industry’s largest names such as: Woolworths, Coles Myer, Foodworks, IGA, Baker’s Delight, Aldi, 7-Eleven, David Jones, Metcash
HOSPITALITY & FOODSERVICE VISITORS
RETAIL VISITORS
Restaurant
27.9%
Independent Food Store / Specialist Food Store
38.9%
Cafe / Coffee Shop / Tea Room
19.9%
Supermarket
35.7%
Catering
15.4%
Butcher / Deli / Gourmet Store
Club / Bar / Venue
8.5%
Hotel / Motel / Accommodation
7.7%
Fast Food / Quick Service Educational Facility / Canteen
14% 11.4%
4.4% 4%
Pizzeria
3%
Independent Takeaway
1.5%
Sandwich Shop
0.7%
“This was the first time Murray Goulburn had exhibited in a few years and was a great opportunity to showcase to the foodservice industry our new professional look and feel as well as to our own business.”
4 | FINE FOOD AUSTRALIA 2016
Bakery
7%
Health Care / Aged Care
Allison Freame, Murray Goulburn
Convenience Store
KEY AREAS OF INTEREST
Bakery Equipment
“ The 2014 event was our busiest to date. Staff on the stand were constantly engaged and had a larger focus on export with a noticeable increase on enquiries for Asia.”
“ We received great feedback regarding new products, leads converted were the highest of the last 3 years and we also had the opportunity to increase brand awareness in VIC.”
Plenty Food Group
Martin Causa, Aryzta
FINEFOODAUSTRALIA.COM.AU
MARKETING CAMPAIGN OVERVIEW
Fine Food Australia is the must attend event for international buyers sourcing products from Australia and overseas.
The 2016 marketing campaign is highly targeted to engage with business professionals that mean business to you. Some key marketing channels include:
Each year the number of import and export sales generated at the show has increased. More than 1,000 international buyers from 48 countries attend the event. In the 12 months post Fine Food Australia, an estimated $40 million in export orders have been generated as a direct result of participation at event.
• Email Campaign: Driving registrations with regular show updates and reminders.
• Direct Mail: Content driven direct mail to drive awareness. • Visitor Invitations: Printed invitations are distributed via direct mail, exhibitors, associations and media partners. • Telemarketing: For data acquisition and lead nurturing.
Iran
Nepal
Cambodia Brunei
India
Austria
Mongolia
Poland Turkey Cyprus
Taiwan
France
UK Ireland
China
USA
South Korea
Spain
Japan
Tunisia Hong Kong & Macau Philippines
Colombia
Pakistan Thailand
Switzerland
Malaysia
Italy
Singapore
Greece South Africa Israel
12 – 15 SEPTEMBER 2016
Vietnam Indonesia
Papua New Guinea Vanuatu Cook Islands Tonga Fiji
“ We’ve participated in Fine Food Australia for over 10 years and have always been impressed with the quality and professionalism of the exhibition organisers. They are really easy to work with and appreciate their customers. Exhibitors from Thailand continue to queue up to be part of Fine Food Australia each year and none have been disappointed about their return on investment. The Thai Pavilion will definitely be there again this year. ” Royal Thai Consulate-General, Sydney Thai Trade Centre
Mauritius United Arab Emirates
New Zealand
Saudi Arabia FINE FOOD AUSTRALIA 2016 | 5
FOODSERVICE & HOSPITALITY
Belgium
Denmark
RETAIL
• Trade media partnerships secured: Baking Business, Foodservice Magazine, Hospitality Magazine, Open House Magazine, Retail World, Prepared Food and more.
Germany
Chile
BAKERY
• Digital Marketing: Online advertisements on widely browsed industry websites.
Netherlands
Peru
IMPORT & EXPORT
IMPORT & EXPORT
OFFICIAL GREAT AUSSIE PIE COMPETITION BAKE SKILLS LIVE AUSTRALIA BAKERY
ACF CULINARY CHALLENGE
PACKAGING
FINE FOOD PASTRY STAGE
BAKERY
MEAT & SEAFOOD CATERING EQUIPMENT
Don’t Miss Out
BOOK NOW 6 | FINE FOOD AUSTRALIA 2016
NETWORKING LOUNGE
NATURAL & FREE FROM
HOSPITALITY
Space Only
Shell Scheme
Bare floor space, ideal for larger exhibitors who wish to build their own stand
Space plus walls, carpet, spotlights and fascia with company name
AU $540 per square metre + GST
AU $605 per square metre + GST
FINEFOODAUSTRALIA.COM.AU
2016
RETAIL & TECHNOLOGY
FINE FOOD
DAIRY
2016 FLOOR PLAN
TALKING FOOD STAGE
CAFÉ STAGE
DRINKS
FLAVOURS OF THE WORLD
FLOOR PLAN
Walk On Package
Rates Include
Sponsorship Opportunities
Shell scheme plus lockable counter, shelves, table, chairs and power outlet
Exhibitor manual, profile in the show directory, website listing with profile and product index, visitor invitations, access to our PR agency pre show, floor cleaning and exhibitor cocktail function.
To enhance your impact at the show, a limited number of exclusive sponsorship opportunities are available; please ask contact one of the Fine Food team today to find out more.
AU $670 per square metre + GST
12 – 15 SEPTEMBER 2016
Phone: 03 9261 4500
FINE FOOD AUSTRALIA 2016 | 7
12 – 15 SEPTEMBER 2016 MELBOURNE CONVENTION & EXHIBITION CENTRE
FINE FOOD AUSTRALIA 2016 AUSTRALIA
finefoodaustralia.com.au
SHOW HOURS Monday 12 Sep 2016 Tuesday 13 Sep 2016 Wednesday 14 Sep 2016 Thursday 15 Sep 2016
10am – 8pm 10am – 5pm 10am – 5pm 10am – 4pm
PLATINUM SPONSOR
THE TEAM
Supporters
Minnie Constan Event Director +61 3 9261 4500 mconstan@divcom.net.au
Jacqui Summerhill Event Sales Manager +61 3 9261 4533 jsummerhill@divcom.net.au
Alexandra Schmidli Event Sales Executive +61 3 9261 4599 aschmidli@divcom.net.au
Joseph Maiava Event Sales Executive +61 3 9261 4695 jmaiava@divcom.net.au
A Member of the Exhibition & Event Association of Australasia
Recognised as a global event by the Union des Foires Internationales
Organised by Diversified Communications brings over 32 years of premium exhibition experience together with a range of food trade events including foodpro, FoodTech Qld and the Fine Food portfolio . With this combined experience and knowledge, you can be sure that Fine Food Australia 2016 will give you the best return on investment.