2012
CONNECTING BUYERS & SELLERS FOR 28 Years.
FINE FOOD AUSTRALIA 10 –13 SEPTEMBER 2012 MELBOURNE CONVENTION & EXHIBITION CENTRE
www.finefoodaustralia.com.au
Visitor Statistics
the business of food.
who visits fine food australia? Approximately 24,000* buyers attend Fine Food Australia each year. Here are some highlights from the 2011 event captured by our visitor research: Job Function
Sectors
Nature of Business Association/Government/Media
Consultant
Other
Import/Export
Wholesaler Supermarket
Club/Bar/Venue
Director/Owner/ General Manager
Student/Trainee Barperson/Waiter
Caterer
Specialist Distributor
Retail
Restaurant Foodservice/ Hospitality
Consultancy Convenience Store Deli/Gourmet Store Educational Facility/Canteen Fast Food/Quick Service Food Broker
Pizzeria
Manufacturer
Sales/Marketing Baker/Patisserie Cook/Chef
Butcher CafĂŠ
Other
Food Technologist
Bakery/Patisserie
Independent Takeaway
Executive Chef/Head Chef
Independent Food Store (Specialist Food Store)
Food Safety & Handling Food Service Distributor Healthcare/Aged Care Hotel/Motel/Accommodation Importer/Exporter
$98K generated on average in leads as a result
of exhibiting at Fine Food Australia.
$77 million worth of business written over four days. 90% of visitors said they were likely or highly likely to purchase products seen at Fine Food Australia.
*22,976 trade visitors (CAB audit) in 2011
The Right Buyers With 28 years experience in the Australian marketplace, we know what it takes to attract the kind of dedicated trade audience you want to meet. We invest in a highly targeted, comprehensive promotional campaign that includes: Tickets Over 200,000 tickets are distributed via direct mail and via third parties such as key industry associations and media partners.
VIP Programme An exclusive VIP Buyers programme targets the top buyers in the country. They are contacted personally and sent VIP badges for easy entry to the show.
Email An extensive email campaign includes an initial registration drive to over 200,000 recipients, regular email updates, registration reminders, during-show updates and reminders of special events.
Partner Magazines Through partnership with some of the industry’s top trade publications, we are able to secure comprehensive show previews, “new products” editorial and premium advertising leading up to the event.
Press Advertising Highly targeted advertisements are placed in mainstream newspapers leading up to and during the event, to reach out to a wide audience. Newsletter A Food Industry newsletter is sent bi-monthly to over 42,000 subscribers to keep them abreast of the latest industry and show news. Online Marketing A variety of segment-specific banner ads, buttons and breakout tiles are placed on a selection of widely browsed industry websites.
International Buyers Fine Food Australia is the expo to place your business in front of the right international buyer. Australia has a worldwide reputation for producing high-quality premium food. With Australian exports increasing every year, so too have our international visitors – more than 754 from 38 countries. Austrade recognises the importance of Fine Food Australia as a significant driver of export sales and consistently bring more than 200 buyers to the show. These buying missions come from Singapore, Thailand, Indonesia, Philippines, Malaysia, Papua New Guinea, Fiji, China, Hong Kong, Japan, India, United Arab Emirates and Vietnam.
Direct Mail
Ticket
Bakery Import/Export
Magazine Advertising
Foodservice/Hospitality Retail
Visitor Statistics
take your share of more than $77 million worth of sales leads.
who IS YOUR MARKET? Stay ahead of your competitors by placing your products in front of thousands of key buyers from the food and drink industry.
Bakery Snapshot Visitor Interest
Are you looking to target Foodservice and Hospitality?
Are you looking to target the Retail Market?
More than 15,000 visitors to Fine Food Australia come from the foodservice and hospitality sector. This is the largest segment of our visitor base. Visitors from this segment range from Restaurants, Cafés, Fast Food, Pubs, Clubs, Bars, Hotels, Motels, Caterers, Venues, Health Care/Aged Care, Importers/Exporters and Wholesalers/Distributors.
Put your company in front of more than 2,400 key decision makers from the Retail sector who are looking to buy. With representatives from the Bakery, Supermarket, Convenience, Deli/Gourmet and Liquor segments, this is the perfect opportunity to improve your brand’s profile in an ever-changing marketplace.
A quick cross section of the key foodservice and hospitality visitors to Fine Food Australia 2011 reveals the quality of lead you can expect at the 2012 show:
Your products and equipment will be seen by some of the industry’s biggest names as discovered at the 2011 event:
• Qantas
• Peter Rowland Catering
• Novotel
• The Sebel
• Sodexo
• Accor
• McDonalds
• Hungry Jacks
• Sofitel
• Hilton
• ANZ Stadium
• Royal Australian Navy
• Mirvac Hotels & Resorts
• National Australia Bank
• Delaware North PLUS more than 2,000 restaurants were represented.
"Fine Food was a fantastic exposure point for our new business and also a great opportunity to meet current customers and be introduced to many more." Michael Dlask, Salumi Australia
• Coles Myer Group
• Ferguson Plarre Bakehouses
• IGA
• Metcash
• 7-Eleven
• Woolworths
• David Jones
• Bakers Delight
• Brumbies
• Aldi Stores
• Bread Top
• Costco Wholesale Australia
• Muffin Break
• Ikea
• Hard Rock Café
• Starbucks
• Foodworks
• Gloria Jeans
Bakery Products Bakery Equipment
Foodservice/Hospitality Business Snapshot Education Facility/Canteen Fast Food Healthcare/ Aged Care
Independent Takeaway
Hotel/Motel Accommodation
Restaurant
Club/Bar/Venue
Caterer
Pizzeria Café
Retail Business Snapshot Supermarket
"It is indeed a very well organised event. Good place to showcase all your products and have more product awareness. It is an ideal platform to launch new products. Totally worth the money, but you need to follow up on the clients you meet. Very good interaction and sharing with other countries for export and import. It is a positive way of promoting your company and brands to get more sales and volumes." Merryl David, Packaging Professionals
Bakery
Food Safety & Handling
Convenience
Independent Food Store
Butcher
Deli/Gourmet Store
Are you looking to target the Import or Export Market? Fine Food Australia has become a must-attend event for many international buyers. Each year the number of import and export sales generated at the show has grown. 754 buyers from 38 countries, including 202 as part of the official missions hosted by Austrade, visited Fine Food Australia 2011. If previous years are any indication, more than $40 million in export orders are expected to be generated over the next 12 months as a direct result of participating in Fine Food Australia.
show attractions • Official Great Aussie Pie Competition
• Approximately 24,000 Visitors
• AusTAFE Culinary Trophy
• Australian Culinary Challenge
• Barista Cup
• The Butchers Cup
• Les Toques Blanches Master Classes
• Bakeskills
• New Product Showcase • Live Bakery
International Buyers • Austria
• India
• Pakistan
• Brazil
• Indonesia
• Chile
• Italy
• Papua New Guinea
• China
• Japan
• Philippines
• United Kingdom
• Cyprus
• Malaysia
• Singapore
• United States
• Mauritius
• South Africa
• Vanuatu
• Fiji
• Nepal
• Spain
• Vietnam
• France
• Netherlands
• Sri Lanka
• Germany
• New Caledonia
• Sweden
• Greece
• New Zealand
• Taiwan
• Hong Kong
• North Korea
• Thailand
• Denmark
• United Arab Emirates
Testimonials Fine Food Australia has 28 years of strong experience and we’ve had some amazing company along the way. This is what some of our exhibitors have had to say about their involvement in Fine Food. "Fine Food allows us to reach 40 days worth of sales calls in just four! The cost of being involved pays for itself." Johanna O’Connell, Omega Seafood
"The most compelling show. Everyone in the food industry should attend." Noel Josephson, Ceres Organics Australia Pty Ltd.
"The quality of contacts we made exceeded all our expectations." Terrence Rattray, Yum Tasmania Gourmet Potatoes
Bakery Import/Export
• Approximately 1,000 Exhibitors
Packages and Rates
Bakery at Fine Food Australia brings together the industry’s top decision makers and buyers who are actively seeking cutting-edge solutions for their retail or foodservice business. It is the perfect platform for companies to showcase the latest technologies, equipment and new product introductions to more than 6,582 visitors actively seeking bakery products and over 3,821 visitors looking for bakery equipment.
Foodservice/Hospitality Retail
Are you looking to target Bakery?
book now! Contact the Fine Food
BAKERY WORLD A full range of equipment, ingredients and finished product
Team today to secure a prime position. Space Only Bare floor space, ideal for larger exhibitors who wish to build their own stand. A$470 per square metre plus GST. Shell Scheme Space plus walls, carpet, spotlights and fascia with company name. A$530 per square metre plus GST. Furniture Packages You can order your own furniture or take one of the easy walk-on packages for an extra A$62 per square metre plus GST. The above rates include: Exhibitor manual, trade deal in the show catalogue, website listing with 50 word profile and product index, visitor tickets for marketing, opportunities for pre-show PR, floor cleaning and cocktail function.
PACKAGING WORLD Cutting-edge ideas and packaging solutions for the foodservice industry
"Fine Food is pretty much a set and forget show with regards to organisation. It is a very professionally run expo and we hope to be there for many years to come." Mike Baker, Baker Refrigeration
3 "The Fine Food Expo is an excellent way to promote your company and products to those throughout the food industry. We’ve already seen excellent results!"
1
4
2 5
Rick Florence, The Better Beverage Company
Marketing Opportunities To enhance your impact at the show, a limited number of exclusive sponsorship opportunities are available. Contact a member of the Fine Food Australia team to discuss your options on +61 3 9261 4500.
CATERING EQUIPMENT The latest in equipment for the foodservice industry
6
Packages and Rates
DAIRY WORLD Dairy products including milk, cheese, dips and drinks
CONFECTIONERY WORLD Confectionery and snacks for the retail and foodservice markets
MEAT & SEAFOOD WORLD Fresh and processed products for the chef and supermarket
GOURMET FOOD A zone dedicated to high-end gourmet products
GENERAL FOOD
7
DRINKS WORLD A full range of hot and cold beverages
8
FLAVOURS OF THE WORLD
GLUTEN FREE
International food for retail and foodservice markets
The latest in gluten-free products
RETAIL EQUIPMENT HOSPITALITY EQUIPMENT
Cash systems, POS systems, scanners, software and more
Hospitality equipment, furniture, interiors, guest amenities, POS systems and more
NEW PRODUCT SHOWCASE
NATURAL PRODUCTS A hot new section for natural and organic products
1
Australian Culinary Challenge
5
Les Toques Blanches Master Classes
2
Barista Cup
6
Bakeskills
3
The Butcher's Cup
7
Official Great Aussie Pie Compeititon
4
Static Display
8
Live Bakery
Meet the Fine Food Team
A Member of the Exhibition & Event Association of Australasia
Exhibition Manager: Minnie Constan Exhibition Coordinator: Alice Bergin Exhibition Sales Manager: Nicky Asseraf Exhibition Sales Executives: Peter Higgins, Sarah Williams Marketing Executive: Adrian Clark Telephone: +61 3 9261 4500
Recognised as a global event by the Union des Foires Internationales
Sister Events Fine Food Western Australia • Fine Food Queensland Fine Food New Zealand • Fine Food India • Foodpro Good Food & Wine Show • Lunch! Supported by
Bake Skills Australia Supporting Quality, Training and Professionalism in Baking
www.finefoodaustralia.com.au
10 –13 September 2012 melbourne Convention & Exhibition Centre Opening Hours Monday
10am – 5pm
Tuesday
10am – 8pm
Wednesday
10am – 5pm
Thursday
10am – 5pm
424 St Kilda Road, Melbourne VIC 3004 Australia Telephone: +61 3 9261 4500 Email: finefood@divexhibitions.com.au Fine Food Australia 2012 is brought to you by Diversified Exhibitions Australia, one of Australia’s top exhibition companies. © Copyright Diversified Exhibitions Australia. All rights reserved.