Uncover the opportunities www.finefoodindiaexpo.com
The right platform to grow your business in India Following a successful 2010 show, The International Food & Drink Expo has been acquired by Diversified Communications Asia, and will be rebranded Fine Food India in 2011. With more than 50 years of exhibition industry experience, Diversified Communications brings professionalism and 27 years of food show expertise. Our global exhibition portfolio comprises of food and beverage related events across four continents, including the world’s leading seafood shows, the largest food and beverage events in Australia, consumer food and wine shows, a major food processing exhibition, the leading organic food show in the UK and a number of other specialised food industry events in the USA, Australia, UK and Hong Kong. Whether you are an international company interested in approaching the Indian market for the first time, or a local supplier who wants to make sure your product portfolio is visible to the industry, exhibiting at Fine Food India 2011 is an effective route to market for your business.
Key facts about India’s population, economy and the food and hospitality sector: India’s population of 1.2 billion is the second largest consumer market in the world, behind China1
India is the 4th largest economy (PPP GDP) in the world2
The food and grocery market in India is the 6th largest in the world3
Build your business in the world’s 4th largest economy Partner with Fine Food India and take the first step in establishing new business relationships in a dynamic country with a burgeoning economy. Visitors to Fine Food India will have the opportunity to source food and hospitality products, services and technology direct from exhibitors from India and internationally. • Network: Meet and connect with potential partners so that your business can grow and develop in the Indian Market. • D emonstrate your products and allow your market to discover your product range. • Inspire: Let India’s leading chefs inspire you with cooking demonstrations and watch India’s best sommeliers compete in the 4th Annual Sommelier Championships. • E ducate: Stay at the forefront of food and technology advancements with keynote sessions led by India’s foremost food and hospitality figures.
The foodservice sector in India is valued at US$11 billion and will have 48% growth over the next two years4
India’s retail food market is worth more than US$182 billion5 (two-thirds of India’s retail market)
The Indian consumer market is likely to grow fourfold6 by 2025
The franchising sector in India is growing at 38% per annum and will be worth US$20 billion by 20137
WE’LL CONNECT YOU WITH THOUSANDS OF NEW BUYERS As an increased number of suppliers from across the globe look towards India for business opportunities, it’s more important than ever to make sure your products are seen first by the right people.
Delivering you buyers from all around India in the following sectors:
• • • • • • • •
Airlines Bakeries Bars / Cafés Canteens Caterers Convenience Stores Department Stores Distributors
• • • • • • • •
Educational Institutions Exporters / Importers Fast Food Outlets Food Processors Government Departments Grocery Stores Health Food Shops Hospitals
See who attended the show in 2010
Other Wholesaler Trade Association Sommelier
[The expo] was very good for the French Pavilion. It brought the right set of players in the market to our exhibitors.
* Source: International Food & Drink Expo 2010, Visitor Profiles and Statistics.
Hotels Independent Retailers Manufacturers Restaurants Supermarkets Wholesalers Wine & Spirits
VISITOR BREAKDOWN BY INDUSTRY CATEGORY
Over 2,500 buyers attended last year’s event*
Loic Denneulin, Country Manager, Sopexa India Food Promotion
• • • • • • •
Retailer Restaurant Pub / Club / Bar
Café / Sandwich Bar Consultant Distributor Exporter Government / Industry Body Hotel Importer Manufacturer
VISITOR BREAKDOWN BY PRODUCT CATEGORY Specialty & Fine Foods Organic & Natural Products Non-Alcoholic Beverages Meat & Meat Products Ingredients & Spices Ice Cream Hotel & Catering Equipment General Food & Provisions Frozen & Chilled Produce Food Packaging & Labelling
Other
Alchoholic Beverages Authentic Produce Bakery & Biscuits Hospitality & Catering Services Dairy Confectionary & Snacks Convenience Food Fruit & Vegetables Fish & Seafood Products
[The expo] enabled us to meet a lot of importers. For Vimto, it was a great way to extend the brand and the business. Matthew Nicholls, International Brand Manager, Vimto International
FINE FOOD INDIA ATTRACTS KEY INDUSTRY BUYERS Last year’s event, attracted buyers from New Delhi and surrounding areas from key food and hospitality industry segments from the Retail, Hotel and Importing segments. See which companies visited the show:
Top Retailers
Top Five Star Hotels • • • • • • • • • •
T he Leela Hotels & Resorts Le Meridien Shangri-la Eros The Imperial TAJ Hotels, Resorts & Palaces The Lalit Hyatt Regency The Aman The Oberoi Trident Gurgaon
• G odrej Natures Basket • Bharti Walmart Max Hypermarkets • Reliance Industries • Hypercity Inducua PVT LTD • Vriddhi Speciality PVT LTD • Tan Business Ventures • Twenty Four Seven Retail Stores • DLF Emporio
“[The expo] has been a great success for our business. After exhibiting at a number of exhibitions we have come to appreciate how hard people work behind the scenes. The efforts of the organisers and the Australian Trade Commission are very much appreciated”. Andrew Ashton Chief Financial Officer, Beverage Holdings Pty Ltd
Top Importers • • • • • • • • • • • • • • • • • • • •
ass Impex M Max Foods Bajoria Foods Dugar Overseas Sri Roda Foods WMMC India RP Gourmet PVT LTD Inducia PVT LTD Vriddhi Specialty PVT LTD Tan Business Ventures Tree of Life PVT LTD Future Group Epicure Frozen Foods HEMA Connoisseur Collections (P) Limited Sonarys Mohan Brothers Vaish Agencies Global Tax Free Traders Cerana Imports Brindco
HOW WE’RE PROMOTING FINE FOOD INDIA With decades of experience in food and hospitality trade events, we know what it takes to attract and connect you with your target market. We’re investing in a highly targeted marketing campaign to attract the right food and hospitality buyers to suit your business. • P ublic Relations: Key media will be targeted to generate coverage in key industry newspapers, publications and online media. • T ickets: Tickets will be distributed via direct marketing, partnership marketing and trade marketing. • D atabase Marketing: We have invested heavily in developing a prospect database that drives the right visitors to our show. • D irect Marketing: A highly targeted direct mail campaign will be developed and executed to retain past event visitors and to acquire new visitors. • P rint Advertising: Print ads will be placed in food and hospitality trade publications to drive visitors to Fine Food India.
• Email: An online acquisition marketing program will be developed and implemented. • Online advertising: Banner ads and online editorial will feature on industry websites. • Online Newsletter: Our Fine Food Newsletter will be distributed periodically to keep exhibitors and visitors up-to-date on the latest show news and industry news. • Partnership Marketing: We will drive event awareness and visitor attendance through joint marketing activity.
ENGAGING SHOW FEATURES AND ATTRACTIONS Over 3 days, Fine Food India will showcase a diverse mix of both national and international exhibitors within a format that will inspire, educate and entertain visitors.
Food Industry Forum Leading food industry professionals will convene to present and discuss topics and issues at the forefront of the food industry today, and those that will impact and shape the future of this rapidly evolving sector.
Meet the Buyer International exhibitors will have the opportunity to take part in one-on-one meetings with a variety of importers, distributors and retailers, who will be keen to find out more about the products that are available to them.
4th Annual Sommelier Championships The Championships will showcase the best sommeliers India has to offer. Chaired by Magandeep Singh, India’s first French-Certified Sommelier, the 4th Annual Championships is the only event of its kind in India.
Exhibitor Product Zones Here you can connect with your buyers and demonstrate your products. To help buyers find areas of interest the exhibition is divided into a number of special product zones. These may include: • T aste of India: Home-grown food for the retail and foodservice markets. • F lavours of the World: International food for the retail and foodservice markets. • Food World: A showcase of fresh, processed and packaged food products. • Gourmet Food World: A zone dedicated to high-end gourmet products. • Confectionery World: Confectionery and snacks for the retail and foodservice markets. • Bakery World: A full range of bakery ingredients, products and equipment. • Dairy World: Dairy products including milk, cheese, dips and drinks. • Meat & Seafood World: Fresh and processed products for the chef and supermarket.
• Drinks World: A full range of hot and cold beverages. • Health & Natural Products World: A hot new section of natural and organic products. • Hospitality Equipment World: Hospitality equipment, furniture, interiors, guest amenities, point-of-sales systems (POS) and more. • Catering Equipment World: The latest in equipment for the foodservice industry. • Retail Equipment World: Cash systems, POS systems, scanners, software and more. • Packaging World: Cutting-edge ideas and packaging solutions for the foodservice industry. • Processing World: The latest processing technology and solutions for the food manufacturing industry.
SOME GREAT reasons to build your business with us Fine Food India will provide your business with the best possible platform to promote your products to India’s buyers, who are responsible for meeting the everchanging demands of India’s consumers.
• Meet your buyers face-to-face • Demonstrate your products • Conduct market research • Stay ahead of your competition • Identify new buyers, importers and distributors • Build new relationships and strengthen existing relationships • A void time consuming individual client visits in India’s crowded cities • Meet more buyers and importers in 3 days than through any other means
“The International Food & Drink Expo India 2010 was brilliantly organised. We met some key contacts to expand the business in India”. Roberto Pablo, Director, Juberfam Mittal
BOOK EARLY TO SECURE A PRIME POSITION WE WANT TO WORK WITH YOU TO MAKE THIS A SUCCESSFUL EVENT FOR YOUR BUSINESS. And that starts with securing the best stand position for your company. Select from our flexible stand options, either floor space only or a shell scheme stand. Space Only
Shell Scheme
Bare floorspace, ideal for larger exhibitors who wish to build their own stand.
Space plus walls, carpet, spotlights, power, table, chairs and fascia with company name.
US$260 per square metre
US$325 per square metre
BOOK A STAN D FINE FOOD IN WITH DIA TODAY! C
ontact Minnie International E Constan xhibition Mana Telephone: + ger 61 3
The above rates include: Feature in exhibitor manual, 50 word profile in the show catalogue, website listing, visitor tickets for marketing, opportunities for pre-show public relations.
ENHANCE YOUR IMPACT AT THE SHOW – BECOME A SPONSOR! We have an exclusive number of sponsor packages available to help increase your company’s impact and exposure within this 3-day event.
BECOME A SPONSOR TODAY ! Contact Richard Exhibition Directo Wright r Tele
phone: +61 2 92 75 9204 Email: rwright@di vcomasia.com
9261 4529 an@divexhibiti ons.co
Email: mconst
m.au
Meet the Fine Food Team Exhibition Director: Richard Wright Project Director: Pravin Gupta Project Manager: Kavneet Sahni International Exhibition Manager: Minnie Constan International Exhibition Sales Executive: Eliza Whalley
About Diversified Communications Asia Diversified Communications Asia is an international exhibition company. Our presence in India represents the expansion of the Diversified brand into one of the world’s most dynamic commercial regions. We hold a market-leading portfolio of B2B food exhibitions, conferences and media spanning North America, Europe, Asia and Australasia. • • • • • • • •
Asian Seafood Exposition Fine Food Australia Fine Food New Zealand Fine Food Queensland Fine Food Western Australia Food Pro Australia Good Food & Wine Show Australia Irresistible Gluten Free Show Australia
C O M M U N I C AT I O N S
COMMUNICATIONS
• Lunch! UK
Fine Food India
5–7 December 2011
Pragati Maidan Exhibition Complex New Delhi, India www.finefoodindiaexpo.com
• New England Food Show • Restaurant & Bar Hong Kong • Seafood Processing America • Seafood Processing Europe • The European Seafood Exposition • The International Boston Seafood Show
A S I A
INDIA
Fine Food India registered office: Diversified Communications India Pvt. Ltd. 6C/5 Sangeeta Apartments, Juhu Road Santa Cruz (W), Mumbai, Maharashtra 400 049, India © Copyright Diversified Communications Asia. All rights reserved.
References: 1. Census of India, www.censusindia.gov.in, 2011. 2. International Monetary Fund, www.imf.org, World Economic Outlook Database, April 2011. 3. FICCI-CIFTI & Franchise India Holdings Ltd, The Food Franchising Report, 2009. 4. Maulik Vyas, Economic Times Bureau, PE cos’ appetite for foods biz grows, 18 March 2010. 5. Swiss Business Hub India, OSEC Business Network Switzerland,www.osec.ch, India Food Processing Industry, December 2008. 6. McKinsey & Company, www.mckinsey.com, The Bird of Gold – India’s Consumer Market, May 2007. 7. FICCI-CIFTI & Franchise India Holdings Ltd, The Food Franchising Report, 2009.
INTERNATIONAL SALES OFFICE Exhibition Sales Manager: Minnie Constan Email: mconstan@divexhibitions.com.au
INDIA SALES OFFICE Project Director: Pravin Gupta Email: pgupta@finefoodindiaexpo.com
Exhibition Sales Executive: Eliza Whalley Email: ewhalley@divexhibitions.com.au
Project Manager: Kavneet Sahni Email: ksahni@finefoodindiaexpo.com
Diversified Communications Asia 424 St Kilda Road, Melbourne VIC, Australia 3004 Telephone: +61 (3) 9261 4500 Facsimile: +61 (3) 9261 4545
Diversified Communications India INS Annexe Building Rafi Marg, New Delhi 110 001, India Telephone: +91 11 2373 1196 Facsimile: +91 11 2373 1196