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or rewards), as you’ll improve response rates.

And there’s more you can do to get that rate up. Keep your surveys or feedback requests concise and focused. Customers are more likely to take part if the process is quick and straightforward.

Reach customers through various channels, such as email, social media, or in-app noti cations. Make it convenient for them to give feedback in their preferred way. Use personalised messages when requesting feedback. Address customers by name and highlight how their input will contribute to improving their experience.

Always thank customers for their feedback and let them know how it will be used to enhance their experience. Follow up on their suggestions or concerns and inform them of any actions taken.

While everyone wants to hear positive thoughts, you should also embrace negative responses as an opportunity for improvement. Do not dismiss or ignore them.

As long as you act on what customers are saying to you, your relationship with them will only continue to grow – along with sales. insight6.com