2014-2015 FINELLA KUSWORO
PORTFOLIO
CURRICULUM VITAE
IDENTITY
HELLO!
Full Name
: Finella Kusworo
Date of Birth
: July 21st, 1992
: finella.kusworo@gmail.com
Phone Number : 0896 5137 1758 finellakusworo Finella Kusworo
EDUCATION
My name is Finella Kusworo, I’m 22 years old, a graduated graphic design student from Bina Nusantara University School Of Design Jakarta.
2010 - 2014
: Binus Univ. School Of Design
2007 - 2010
: SMA Don Bosco 2
2004 - 2007
: SMP Don Bosco 2
1998 - 2004
: SD Don Bosco 2
1994-1998
: TK Santa Bernadette
I’m interested in illustration, photography, and art directing.
SOFTWARE ADOBE PHOTOSHOP ADOBEILLUSTRATOR ADOBE INDESIGN
WORKING EXPRERIENCE Internship as Graphic Designer at LEO BURNETT INDONESIA
2010
2012
2014
2011
2013
PRESENT
Internship as Graphic Designer at RUBICUBE CREATIVE Freelance Graphic Designer (Photography, Branding, Illustration)
ORGANIZATION EXPERIENCE 2008
2009
2010
: SMA Don Bosco 2 Art & Sport Festival (Creative Division)
2011
: SMA Don Bosco 2 MUSIC3LOGY Festival (Creative Division)
: DKV Binus University PIRATA TIZA Makrab (Funds Division)
2012
: SMA Don Bosco 2 MEMORIES Yearbook (Leader)
: DKV Binus University TJOERAK MERAH POETIH TKH (Medical Division)
2013
: DKV Binus University GRAPHIVORA Plaza Desain (Funds Division)
01
BRANDING
BRANDING TUMBLE TOTS
Client : TUMBLE TOTS Designer : Finella Kusworo Status : College Assignment
Tumble Tots is an international education institute that designed to develop the ability of children’s physical development (balance, coordination, and climbing) as well develop children’s positive traits (confidence and self respect).
“Tumble” means roll over or somersault many times, and “tots” means toddler. From these words, many circles made to resemble the movement. Around the circle there are children playing, symbolizing joy and children’s spirit.
BRAND IDENTITY
SUPER GRAPHIC
BRAND ENVIRONMENT
02
TYPOGRAPHY
TYPE DESIGN CULTURISM
Name : CULTURISM Designer : Finella Kusworo Status : College Assignment
Culturism is a design type that inspired from Indonesian’s culture and heritage. The accent that looks like flower petal in every alphabet is taken from batik Kawung, Jogjakarta.This font combine together the modern and the traditional.
POSTER
UPPERCASE
LOWERCASE
03
PUBLICATION
BOOK AWAN & MENTARI
Name : AWAN & MENTARI Designer : Finella Kusworo Status : College Assignment
Awan & Mentari is a book that I make for my final project in college. It’s a children’s book for kids age between 6 to 11 years old. The story is about the Prince of Cloud and the Princess of Sun who helped each other to make a better earth. I choose to make this book because in Indonesia there
is not many entertainment’s choice for kids. We can see that almost everyday that they play with their tab and computer; or watching TV with many content that’s not really fit for their age. And, by designing a children’s book, it also allowed myself to do illustration, which is the design field that I love.
BOOK DESIGN
DESIGN SPREAD
BOOK PROMOTION
04
ADVERTISING
MCDONALD YUK MAIN SAMA-SAMA
: MCDONALD : Leo Bramantyo & Patricia Wiroreno Art Director : Franz Liberty Copywriter : Rinda Panjaitan : Finella Kusworo Designer : Published Status Client CD
“Yuk Main Sama-Sama” is this year McDonald’s “Champion Of Play” annual campaign. With red ball as the main product, McDonald invites every parents and their children to feel the fun way of playing outside together.
For this year, they want the campaign to be fun and exciting but with a different design approach. So, we came up with the idea of making the design inspired by pop art and comic element (color, line, dot,etc).
KEY VISUAL
BALL DESIGN
Tampak Samping kiri
Tampak Samping Kanan
Tampak Atas
Tampak Belakang
DIGITAL AD
WOBBLER
DESIGN APPLICATION
MCDONALD BREAKFAST MENU
: MCDONALD : Leo Bramantyo & Patricia Wiroreno Group Head : Yogi Pradana Copywriter : Rinda Panjaitan : Finella Kusworo Designer : Published Status Client CD
McDonald has many variations of breakfast menu, like burgers, pancake, and the Big Breakfast menu. These menus are only available in the morning from 5 to 11 A.M (breakfast time).
DESIGN APPLICATION
LED Store (outside building)
POP MIE GET LUCKY
: POP MIE : Leo Bramantyo & Patricia Wiroreno Art Director : Willy Asianto Copywriter : Damar Wijayanti : Finella Kusworo Designer : Published Status Client CD
“Pop Mie Get Lucky� is an annual campaign from Pop Mie where they will give presents to their costumers in a form of lottery (in every Pop Mie cup). For 2015, Pop Mie have total 600 Suzuki Address. 5 motorcycles will be distributed for the lucky costumers everyday.
DESIGN PROGRESS Making Process:
05
OTHER
INVITATION WEDDING
Name : WEDDING INVITATION Designer : Finella Kusworo Status : Freelance Job
This is the design of my brother’s wedding invitation. The concept is to make it fresh, youthful, yet still look elegant. I choose white, gray, and pink as the color schemes.
INVITATION DETAIL
ILLUSTRATION
Name : ILLUSTRATION Designer : Finella Kusworo Status : Personal Interest
These are some of my works of illustration that I do for personal project.
DESIGN POSTER
Name : POSTER Designer : Finella Kusworo Status : College Assignment
These posters are made when I was in college. The “One Spirit One Goal� poster is made to celebrate the 6th ASEAN Paragames. This poster aim to to give encouragement for the difable athletes that participate in this event.
THANK YOU
for taking the time to view my portfolio
FINELLA KUSWORO 0896 5137 1758 finella.kusworo@gmail.com