O pportunities Guide
TAKE ADVANTAGE OF THE NEW AND EXCITING
EXPLORE FINGER LAKES ADVERTISING OPPORTUNITIES
$4.0 BILLION
In 2022, visitor spending in the Finger Lakes grew to $4.0 billion, an increase of 25% to reach 122% of 2019 levels.*
Were it not for tourism-generated state and local taxes, the average household in the region would have to pay an additional $588 to maintain the same level of government revenue.*
About Finger Lakes Tourism Alliance THE BUSINESS
$485 MILLION 51,346 $1.1 BILLION IN TRAVELER SPENDING IN STATE/LOCAL TAXES
TOURISM RELATED JOBS IN DIRECT LABOR INCOME
In 2022, total tourism-generated employment registered 51,346 jobs, 5.7% of all jobs within the region. Direct employment in tourism accounted for 4.1% of all jobs. *
Tourism in the Finger Lakes region generated $1.1 billion in direct labor income and $1.8 billion including direct and induced impacts. In 2022, 3.2% of all labor income in the Finger Lakes region was generated by tourism, compared with 3.0% in 2021.*
LARGEST
Covering 9,000 square miles and fourteen counties, the Finger Lakes region is the largest tourism region in New York State.
Finger Lakes Tourism Alliance has been serving the region since 1919 and is the oldest regional destination marketing organization in the nation. We operate as a not-for-profit partnership organization that seeks to serve as the hub of information, collaboration and education for growth of a vibrant hospitality and tourism industry.
Finger Lakes Tourism Alliance is America's oldest regional destination marketing organization, delivering information about things to do, lodging, attractions and more in the Finger Lakes region.
PARTNERSHIP OPTIONS
• Inclusion in 150,000 of our print copy travel publications. A customizable partner page on ExploreFingerLakes.com with no word limit, logo placement, photo galleries and more!
• The ability to post events for free on ExploreFingerLakes.com.
• Free admission to our annual partner events!
• NEW! Listing on the brand new Explore Finger Lakes mobile app and Interactive Travel Map.
• 1.58 Million Website Views Annually
• Live Link Compatible
• No Word Limit Photos of Your Business or Logo
• Youtube Video
• Banner ad on internal page of ExploreFingerLakes.com ($600 value)
• Basic partnership benefits ($415 value)
Featured Partner Listing on ExploreFingerLakes.com ($600 value) Internal page Banner Ad on ExploreFingerLakes.com ($600 value)
• Basic Partnership Benefits ($415 value)
• Featured Partner Listing on ExploreFingerLakes.com ($600 value)
• Banner ad on an internal page of ExploreFingerLakes.com ($600 value)
• Banner ad on Home Page ($750 value)
• Basic Partnership Benefits ($415 value)
| info@fingerlakes.org
Or fill out the Become A Partner form on ExploreFingerLakes.com (scroll to the bottom of the homepage for the link!)
• 100,000 Copies Printed
• 10,000 Digital Views
• Advertising Opportunities 50,000 Mini Guides Partner Photos
• Live Link Compatible
530 + Businesses Invited
• No Ticket Fee for Partners
• Annual Literature Exchange 44K Page Likes on Facebook
• 7.3K Followers on Instagram
• Insights and Metrics available upon Request
• Upload Unlimited Events
• Live Link Compatible
Your Gateway to Digital Advertising Success!
Introducing ExploreFingerLakes.com—the ultimate web platform designed to connect enthusiastic travelers with the countless destinations and experiences the Finger Lakes Region has to offer.
Why Choose ExploreFingerLakes.com?
Don’t miss out on this chance to enhance your brand visibility and connect with eager travelers.
Interactive Tools: Our user-friendly itineraries and interactive maps make it easy for travelers to plan their visit and discover your business.
Targeted Reach: Connect with a vibrant and everexpanding audience actively seeking adventures in the Finger Lakes.
Inspiring Content: Showcase your offerings alongside captivating and timely articles that inspire travel.
Dynamic Advertising Options: From banner ads to sponsored content, you’re sure to find the perfect fit for your marketing strategy.
Digital Advertising
Our website reached new heights with 659,000 unique visitors and 1.58M page views in 2023! We are proud to have the highest page authority amongst competing industry sites. Plus, our website is highly accessible and compatible on any device!
ADVERTISING PACKAGES
Be among the first to highlight your organization on our new, consumer-focused website. Space is limited. Reserve your ad placement today.
CONTENT CREATION PACKAGES
Content Creation Packages are available only with the purchase of the Wanderer, Adventurer or Explorer Package.
STARTER PRO
$500 $1,000 $1,500 Content Package Content Package
Our content starter package is designed to get you off on the right foot with new, professional grade content including:
• Onsite photoshoot (1 hour)
• 1 article, event listing or featured partner highlight
• 1 Image-based social media post creation
The pro content package is designed to establish a strong base of content to help you market your organization with confidence and ease.
• Onsite photoshoot (2 hours)
• In-person insights interview
• 3 pieces of content (articles, event listings or featured partner highlights)
• 3 image-based social media posts
Content Package
Our advanced package is designed to provide everything you need to make the most of your Explore Finger Lakes investment.
• Onsite photo/video shoot (includes drone footage)
• In-person insights interview
• 6 pieces of content (articles, event listings or featured partner highlights)
• 6 social media posts (including video/reels)
Digital Pay-Per
Ad Options
Our new and improved digital banner ads are prominently featured on every page of the website, including the homepage!
Please note that to maintain the new modern, professional design aesthetic, we reserve the right to refuse ad creative at our discretion. FLTA staff is available to assist with ad creation for a fee of $65/hour.
NEW HOMEPAGE FEATURE
Command attention on the homepage of the new explorefingerlakes.com with a partner highlight feature. This new, eye-catching advertorial space provides visitors direct access to your partner page or a featured event or article if you choose to add one.
Featured articles are a great way to promote your organization and all it has to offer! With a prominent homepage presence and link to a dedicated article page, your content will be highly visible to a highly valuable audience.
Pricing includes article creation (based on your input). If you have an article you would like to feature on explorefingerlakes.com, it is subject to review/approval by FLTA.
Enhance your organization's visibility by securing a prominent spot at the top of the partner listing page with a Featured Partner Listing.
There is no better way to promote an upcoming event to visitors than with a featured event space on explorefingerlakes.com.
Digital advertising space is limited. Reservations will be made on a first come, first served basis. Ad copy is due two weeks prior to publication.
Finger Lakes
A monthly business-to-business communication with subscribers made up of more than 700 of FLTA's partners. Our newsletter features FLTA news, events, and regional opportunities for partners—making it an ideal place to advertise. Take advantage of this opportunity to network and build business-to-business revenue.
SUBSCRIBERS
Three options that outperform industry standards, with two reaching Open Rate Click Rate 3x Industry Standard Includes Dynamic Content Trusted Resources Dating Back Decades
A monthly publication (12 times a year) that is sent to more than 60,000 qualified and actively subscribed recipients. Detailing Finger Lakes region news, events, and special partner deals, it offers travelers vacation planning tools and ideas.
$150 $600
Working with FLTA staff, partners can send their own content to our extensive subscriber list of more than 60,000 subscribers. Content provided by the partner will be fed into the FLTA public newsletter template and sent to contacts looking for information on the Finger Lakes.
Ads are available for Ads are available for Public exclusive newsletters are available for
$1,500 +30% 60,000 Standards of Excellence
Ad copy is due two weeks prior to newsletter publication.
Print Advertising
MAP & MINI GUIDE
There's something about holding a map in your hands that a GPS can't match! Driving through an unfamiliar area can be daunting. Our Mini-Guide and Map helps tourists plan their visit to your business and successfully navigate to you. This handy pocket-sized guide highlights resources that visitors use most and will keep your organization top-of-mind as visitors make their travel decisions. What's Inside? Partner business name and phone number. Driving map with detailed road information. Drive times from major cities within a 6-hour driving range.
Block Ad
Jump out to visitors with a block ad (only 12 spots!)
Enhanced Listing Distribution
50,000
$3,000 $225 8,000 Print Online
Stand out from the crowd at minimal cost by having your business entry highlighted in the next MiniGuide and Map. Add your logo for only $75 more.
There's no match for the no-fuss, no-battery, no-internet-required help of a map. 50% distributed in region
Deadline is April 1, 2025
AD SIZES
Full Page
Non-Bleed 7"x9.5"
Bleed 8.25"x10.75"
Half Page Quarter-Page
Eighth-Page
Featured Photo Set
A lesser-cost alternative to a traditional ad. Featured Photo Sets display your destination with two photos positioned on a Polaroid-style graphic. It's similar to what we previously called an "Enhanced Listing," but thanks to the new graphic treatment it has more visibillity on the page!
We'll design your Photo Set— all you have to do is supply two photos!
Advertising space reservation is October 15th | Artwork due November 8th 6.875" x 4.625" 4.583" x 3.333" 3.333" x 2.166"
Partner Information Program
Finger Lakes Regional Travel Guide Distribution
Hundreds of AAA/CAA offices east of the Mississippi are some of the largest distributors of the Finger Lakes Regional Travel Guide.
Finger Lakes Training Curriculum
Finger Lakes Tourism Alliance provides AAA and CAA offices with training materials annually to inform agents of attractions, restaurants, retail, outdoor adventure, historic, natural and cultural landmark opportunities for visitors. Program partners may offer notable updates from their business to be included in presentations.
Partner Materials Distribution
Program partner brochures will be directly mailed to each participating AAA/CAA club office. Reorder forms will be included in packaging so club offices can take advantage of restocking throughout the year.
Quarterly Email Updates to AAA Offices
FLTA sends quarterly newsletters to over 900 AAA/CAA contacts, updating agents on seasonal events and new developments, and reminding them to reorder partner materials.
As AAA/CAA agents create Finger Lakes itineraries for clients, your business will be front-of-mind.
The AAA/CAA program connects your organization to travel hubs in New England, Ohio, the Mid-Atlantic, extending across the United States and reaching into Canada.
Additional Benefits
Opportunity to participate in additional training calls and webinars as requested by AAA/CAA offices.
if you sign up by March 15 if you sign up in Quarter 2 if you sign up in Quarter 3 if you sign up in Quarter 4
Event Sponsorship Opportunities
Make Your Organization Known by Sponsoring an Upcoming FLTA Event!
Literature Exchange Holiday Party Partner Events 2025 EVENTS
Wed, May 14 Del Lago Resort and Casino
December 2025 One per quarter planned for 2025.
SPONSOR LEVELS
SPONSOR
• 60-second speaking opportunity during the event Contact us for details!
$3,000
• Identification as the Presenting Sponsor of the event on the event landing page and any marketing materials
• Named in FLTA online marketing for the event and in on-site signage at the event
• One full-page four-color ad in the event program
• Company recognition in opening remarks
• 60-second speaking opportunity during the event
• Identification as the host of the event on the event landing page and any additional marketing materials
• Named in FLTA social media marketing for the event and in on-site signage at the event
• Logo included on mailed invitations
• Company recognition in opening remarks
DINING SPONSOR
$2,500
• Identification as the Dining Sponsor for the event on the event landing page and any marketing materials
• Named in FLTA online marketing for the event and in on-site signage at the event
• Company recognition as the dining sponsor by the master of ceremonies
SUPPORTING SPONSOR
• Named as a Supporting Sponsor for the event on the event landing page
• Named in FLTA online marketing for the event and in on-site signage at the event
• Company recognition in opening remarks
TABLE
SPONSOR
$500
$100 PER EVENT PER EVENT PER TABLE, PER EVENT
• Identification as a Table Sponsor for the event on the event landing page
• Named in FLTA online marketing for the event and in on-site signage at the even
• Logo displayed in flowers on one table
• Recognition for table sponsorship by the master of ceremonies. Each table centerpiece will be used as a door prize drawing and sent home with the winner
