FinLit Financial Planning and Money Management

Watch, Learn, Take Financial Action Holly P Pressman Co-founder FinLit窶認inancial Literacy holly@FinLit.com

80% young adults not adequately prepared to deal with money 2

90 million adults on their personal finance knowledge

3

Overwhelmed 4

A financial education media company that helps young adults take action with short Financial Literacy Clips (FLiCs) 5

FinLit is a financial education media company focused on short videos for young adults 6

23 1st job $28K student loans $4.5K credit card debt

7

WSJ 6/25/13 Twenty-Somethings Less Financially Independent “Significantly fewer 20-29 year-olds say they feel financially successful compared to 2011.�

8

Existing resources don’t work 9

Competitors try to educate but fail to help people take immediate action

10

23 1st job $28K student loans $4.5K credit card debt

11

12

Finds FLiC (Financial Literacy Clip) that answers question

13

Watch on FinLit.com or YouTube Channel

14

Takes action with a student loan consolidation

FinLit receives affiliate fee 15

Common Problems

FLiCs on each Topic

Take Action

• Student loans

• Loan consolidation

• Credit cards

• Repayment plan

• Budgeting

• Track spending

• Investing

• Open investment account 16

Short videos work

17

Affiliates and advertising revenue model

18

Monetize when users take action online investment manager

Affiliate Fees: $25 to $250 student loan consolidation

alumni funded student loans

19

Compelling market opportunity $16.0

$14.8 $13.4 $11.7

($ in billions)

$12.0 $9.4

$6.7 $6.4

Financial Provider Digital Advertising

$5.9

$8.0 $5.3

Online Video Advertising

$4.0 $4.1

$5.8

$7.0

$8.0

2013

emarketer.com

2014

2015

2016 20

Underserved target market 74 million millennials

Initially targeting ~10 million seniors and recent grads 21

1. Short FLiCs

2. Campus Events

User Acquisition

3. Distribution Partners Bloggers and Non-profits

4. Online Advertising 22

1. Short FLiCs

30% Created / 70% Curated SEO friendly Current costs < $100 / FLiC

23

2. Campus Events

Piloting in northeast Target clubs with many members Yield 75 to 100 sign ups CAC - $0.40 24

3. Distribution Partners â&#x20AC;&#x201C; Bloggers and Non-profits

Starved for video content 150 bloggers in Year 1 to yield 50 to 75 sign ups each Leverage non-profits user-base 25

4. Online Advertising

Target sites young adults frequent (Facebook, YouTube, Tumblr, Twitter) CAC - $0.50

26

Year 1

Year 2

Number of Users

105,807

547,198

1,372,787

6,192,187

Revenue

$59,362

$895,020

$3,247,861

$23,481,940

Gross Margin

N/A

User Acquisition Cost EBIT

$83,423

Year 3

54.6%

79.6%

$424,929

85.8%

$819,900

$3,298,136

($445,982) ($322,089) $1,066,124

$15,165,558

EBIT Margin

N/A

N/A

32.8%

64.6% $25

6

$20

5 4

$15

3

$10

2

$5

1 -

$0 1

2

3 Year Number of Users

4 Revenue

Revenue ($ in millions)

7 Users in Millions

Year 5

5 27

Watch, Learn, Take Financial Action

Selected Sources 2012 Visa Financial Literacy Barometer 2013 NFCC Consumer Financial Literacy Survey Bank of America, September 2013 OECD Global Policy Research Symposium to Advance Financial Literacy 10/31/13 Consumer Financial Protection Bureauâ&#x20AC;&#x201D;Navigating the Market: A Comparison of Spending on Financial Education and Financial Marketing 11/18/13 WSJâ&#x20AC;&#x201D;Twenty-Somethings Less Financially Independent 6/25/13 29