In the Making by fionaliem

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Fiona Liem In the Making ART 580 Spring 2019 Kansas State University Professor Daniel Warner

Table of Contents The City Through Her Lens

Research

The City Through Her Lens

Infographic

Sparkerie

Project Proposal Research Problem Ideation Revisions Solutions

50 Branding 54 3D Model 58 Packaging 68 Application 72

Website

Research

The City Through Her Lens Paper Topics: Kansas City Now Areas of investigation: historical/social movement 1. Women’s Suffrage Movement KC’s historical progress of women’s movement relates to both my topic (historical) and this year’s theme. The paper will talk about how women’s lives in KC have changed over time and what kinds of programs are out there now that speciﬁcally empower women. It will also talk about women ﬁgures in the city that helped change the way society perceives women. 2. KC Art Movements This topic will discuss movements that promote KC’s art like Made in the Middle, KC’s First Fridays, and etc. It will also talk about how history has changed in the art world and how society has changed the way they see art. A small part of it will include the figures who built the art community in KC. 3. Kansas City Transportation This topic will cover the development of Kansas City transportation throughout history (both land and air) and how it has helped the lives of the people there.

Does gender disparity still prevail in Kansas City?

Women say yes

–Women Suffrage, ffrage, 1912 ff

It all started with Clarina Nichols. Katy Guillen & the Girls

Neelima Parasker

Ogechi

And the charts agree

Only with persistence and unity

Ann Willoughby

Teri Rogers

Wendy Doyle

change? Will things ever

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The City Through Her Lens

Shedding light on the lives of women in Kansas City, seeing life through their perspectives, and voicing out their untold stories.

IN TH E MA KING

The City Through Her Lens

Does gender dis still prevail in Ka City today? Before 1912, Kansas was a battleground for equality and all the victory would not have happened if there was not a brave and determined woman named Clarina Nichols. Nichols was a reformer at heart, and even though she was not originally from Kansas, she made a huge impact in Kansas’ women suffrage history. With her passion and determination for change, Nichols was able to gather signatures on petitions from all over the place as she lectured about equality. Also, with the support of the people, she was given a spot to represent women in the Wyandotte convention. It is reported that, during recess, she would meet up with the delegates to persuade them to become supporters of equality. Luckily, her hard work paid off as the final version of the Wyandotte Constitution

included all the things that were dear to her heart: women’s rights in child custody, married women’s property rights, and equality in matters related to public schools (Kansas Historical Society 2016). Suffrage, being the most precious yet basic right as a civilian, was the start of the journey to empower women. Nevertheless, the question is, does gender disparity still prevail in Kansas City today? Unfortunately, judging based on the accounts of women in Kansas City, gender disparity is still very much prevalent. Women in the music industry, for instance, reported experiencing being labeled and stereotyped. Casey Osburn, manager for The Truman and AEG Presents, is no novice to the field. Despite her ten years of experience in the industry, she still claims that people assume her as a man when she emails them and that their demeanor completely changes when they found out that she’s a woman. She added, “Being ignored or talked down to by tour managers and musicians is something that happens more often than it should.” (Bacon 2018, par. 5-6). Katy Guillen & the Girls, the trio all-female national touring act, has performed from both high profile blues festivals to small town roadhouses. They have gone across the country and amazed people with their brand of roots rock. Nevertheless, their status is not enough for them to be treated with respect by everyone in their industry. Front-woman and guitarist Guillen commented, “Sometimes the sound guys don’t say much to us or even look at us when we arrive at a venue, they only treat us differently after they see IN TH E MA KING

arity sas

Gender disparity started as women suffrage a long time ago. Women in Kansas City were fighting for their rights as citizens to vote. It was only on July 1848, that the first women’s rights convention was held at Seneca Falls, New York. A long list of issues was addressed during the meeting, but women’s suffrage (the right to vote) became the priority of the discussion. What started at the East Coast began to spread to the Midwest six years after the first convention. Nevertheless, the victory took some time to achieve as Kansas women were only given the right to vote in school district elections in 1861 and municipal elections in 1887. It was only in 1912 that women in Kansas were given their rights to vote equally and to own a property, thus making Kansas the eight state to extend equal voting rights (Kansas Historical Society 2017, par. 1).

us play.” The trio have to compromise and deal with the situation because it has become their norm (Bacon 2018, par. 7-10). Moreover, owner of The Brick recalled several occasions when her employee disobeyed her instructions on the order of a band lineup for the evening and labeled her as a control freak instead. Parr said, “that’s something that never would have been said to a male business owner. If you’re a woman, you get called a bitch. There’s no word that’s equivalent for a man, because ‘bitch’ somehow means I’m irrational.” (Bacon 2018, par. 15-16). Other than being disrespected, women in Kansas City’s music industry have to endure being sexualized and objectified. For instance, Michele Choate, drummer for garage

punk duo Mr. and the Mrs. said that she has heard more crude comments than she can count. She proceeded to tell her experience and said, “A guy from another band once recorded us at a show, but it turns out he actually just recorded my chest and tried to see up my shorts while catcalling and telling me to ‘take it off.’ And then he posted it online.” (Bacon 2018, par. 18). Fortunately, women are strong. With their passion fueling them, they are able to cope with such horrific circumstances that most people do not think about. Ogechi, 20-yearold vocalist, rapper and spoken-word artist was forced to face numerous inappropriate comments from her audiences. Nevertheless, she was able to make it her mission to not let people’s words affect the way she sees herself, and the quality of her art. Hence, instead of pitying herself, she intends to change the situation by speaking out as more people are tuning into her work. Another coping method that the women in Kansas City’s music industry has adapted is to share their experiences with people who can relate to them. Unfortunately, for Osburn, a production manager, she finds it hard to find someone who can relate to her because there is no music-industry specific therapist in Kansas City. She said, “I’ve been searching for a therapist, but a music industry-specific therapist is next to impossible to find unless you’re in Los Angeles or New York. It’s hard to explain what you’re going through to someone who doesn’t understand the

Katy Guillen & the Girls’ performance, theplayerspub.com

Ogechi, Grungecake

long hours, ups and downs, and stressful situations that leave you completely drained and both physically and emotionally exhausted.” (Bacon 2018, par. 23-30). The situation in the music industry is kind of tricky as things that happen backstage are often left unsaid by the performers because, at some point in their industry, being liked translates to success. As a result, Bridge 909 did a small research to gather data on gender representation in the local and regional music industry that is compiled from the six of the city’s music festivals —Boulevardia, Crossroads Music Fest, Middle of the Map, Outer Reaches, Plaza Art Fair and Westport Roots Fest. Their report found that “between the years of 2014 and 2018, women in KC— area acts were represented— had at least one female member in the band— at around 40 percent representation.” The lowest representation was 2014 being 36 percent, and the highest was 2017 with a nearly 42 percent representation. At the end of the day, it all depends on those in charge of the industry. As Kyle Dahlquist, a male musician who had been performing in the city since the late 80s, said, “There have been many voices telling women and girls that they can’t do something because of their reproductive organs, and you need to make sure you’re one of the voices that assures them they absolutely can.” (Bacon 2018, par. 36-40).

“There have been many voices telling women and girls that they can’t do something because of their reproductive organs, and you need to make sure you’re one of the voices that assures them they absolutely can.”

IN TH E MA KING THE CITY THROUGH HER LENS

women women women women

Meanwhile, in the design industry, Willoughby Design in Kansas City did a little digging into the topic of how male and female designers progress throughout their careers. Based on AIGA’s and Google’s First Annual Design Census in 2016, they were able to say that the majority of the designers, both male and female at all levels, reported feeling generally happy. They also mentioned that women designers under the age of 28 outnumber their male counterparts approximately 1.7:1. However, at the age of 30 and above, the gap evens out and even grows wider and wider as the position goes higher up the chain. As sad as it sounds, it is a blatant truth that women are just never at the same pace as men and it begins as early as the first day they start their career. Willoughby adds that 59 percent of the 26 percent designers that are parents are dads and only 41 percent of them are moms. Also, among all the female respondents, only 20 percent have children. Nevertheless, despite the fact that only 39 percent of the female designers hold the leadership positions, they reported feeling happy because they get to work two to three hours less than their male coworkers and they feel valued as much as the male designers at work. At the end of their report, Willoughby concluded that the gap is interesting since women designers claim that they feel equal to men in so many

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women vs men chart from day 1

Moving on to another field, Bizjournals reported on March 2018 that gender pay gap among KC physicians is one of the worst in the country. According to Doximity’s second Annual Physician Compensation Report, Kansas City ranked two in gender wage gap of all the 50 metros that were studied. Female physicians in Kansas City earn 32 percent less, which is $131,996, than male physicians from 2016 to 2017 (Collins 2018, par. 2-3).

women

Likewise, in the tech industry, women in Kansas City are paid less than their counterparts. However, that doesn’t discourage them altogether from moving to and working in the city because many think that the lower living cost in the Midwest area may outweigh the pros of living in the East or West coasts (Wagner 2018).

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Moreover, earlier this year, the most recent report of Status of Women in the States predicted that women in both Missouri and Kansas may have to wait almost five decades to see equal pay given the fact that the pay ratio trend remains on track until that time. Alas, the Kansas side might have to wait a little longer since they are way behind and have not made any progress since 2004 compared to the Missouri side. Additionally, it is reported that as an average, women earn $0.8 for ever $1 that men earns. Unfortunately, there is also a disparity on how women are being paid based on their race. According to National Women’s Law Center, Asian women receive the highest pay among all the working women, followed by white women, black women, native women, and Latinas (Diaz-Camacho 2018). Fortunately, even among all the chaos and injustice that have happened and is going on, some women were able to break through their limitations and create their own paths. A few of them are Ann Willoughby, Teri Rogers, and Wendy Doyle.

THE CITY THROUGH HER LENS

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Looking at the city as a whole, Kansas City actually tops many bigger cities in a new ranking of The Best Metros for Working Women by being the 10th best city. A lot of the credit for the high score the city got was boosted by the number of women holding a position in the Missouri General Assembly. Also, it is reported that women have a 41 percent chance of holding leadership roles in the city’s companies and a 33 percent chance of owning a business in the city. Compared to the nation’s statistics, that is a whopping of 10 percent increase. However, its performance is offset by the fact that the city also comes with a wide gender pay gap and limited resources for working mothers. Kansas City has a higher than average gender wage gap of 21.7 percent, making it one of the worse among the 50 largest metros. On Magnify Money’s analysis, Kansas City performed poorly on providing child care and workplace protections for working women. Based on the report, women have no specific protections such as paid family leave and laws that protect pregnant women. On top of that, daycare in the city costs about 21.6 percent of women’s median earnings, which

is nearly as expensive as bigger cities. This can hinder women to pay off their debts and save money for their retirement days (Kite 2018, par. 5-11).

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aspects. They also realized that their own female employees have negotiated for additional benefits such as more vacation, more ﬂexible hours, instead of salary increase. Their female employees also highly value a positive work environment and supportive colleagues who would cover for them if they ever need to attend their children’s school activities or other family-related emergencies. Hence, all the benefits added together, they feel that it is worth the pay gap (Willoughby Design).

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“…it is a blatant truth that women are just never at the same pace as men and it begins as early as the first day they start their career.”

â&#x20AC;&#x153;Pay attention, stay current on issues and support each other through educational and professional practices groups.â&#x20AC;?

Ann Willoughby During the late 1960s, when women were just housewives, were expected to be quiet, and to remain behind the scenes, Ann Willoughby started her own design firm that was built on a different kind of principle from most firms that were out there. Until today, she supports working parents, values life as much as work, encourages everyone to succeed beyond their dreams, and she loves to break stereotypes that conforms women. Her firm, Willoughby Design, has now become a mighty though tiny design empire that is women-centric because they believe that when there is female perspective in the design process, the service and the work that come out of it appeal more to both men and women (Stephens 2014). Ann Willoughby, Aiga.org

One of Ann’s biggest achievements was in 2014 when she became the AIGA Medalist as she was recognized for her inﬂuence in the society. As mentioned on AIGA, “She has been a pioneer in every new design initiative, including sustainable design, experience design, social innovation and demonstrating the value of design to business.” (Stephens 2014). Sadly, in an interview that I conducted with Ann, she admitted that she still gets unfair treatment until now. However, she also mentioned that millennial men are less biased. So, she believes that things may become better over time. Also, she had personally worked with AIGA on Women Lead and Diversity and Inclusion initiatives to help the situation. She ended the interview by giving women a very important advice, “Pay attention, stay current on issues and support each other through educational and professional practices groups.” (Ann Willoughby, email message to author, November 16, 2018). Ann’s background story was also fascinating. It all actually started in her hometown in Mississippi where her grandmother taught her how the world works in their garden. Through it all, Ann saw the world as a system and that nothing was ever wasted. It was then when she decided to redefine a society where the only thing people wanted to do was to preserve the past. Ann started out as an illustrator for fashion merchandises, but her work did not satisfy her ambitions. It was only in 1972 when she attended the Aspen Design Conference and met her mentor, Milton Glaser, that her life completely changed. She told Glaser that she was thinking of quitting as a designer as she couldn’t juggle between her work life and her two little children. However, Glaser told her to stick with it. Ann did exactly what Glaser said, and she even took a big step of opening her own design studio in her garage due to the fact that she was denied a loan from the bank because of her gender. Slowly, with courage and determination, her business motto attracted other talented women who ended up becoming a part of her team. Ann explained, “I hired the best and brightest women, and they stayed because I provided them ﬂexibility. In turn, I got the best work.” (Stephens 2014).

Within only 6 years, Ann Willoughby & Associates, now known as Willoughby Design, became an official studio in Kansas City. Over time, the studio build up their clientele with well- known companies such as Lee Jeans, Einstein Bros. Bagels, Hallmark Cards, and many others. In 2007, Ann created a new campaign for the United Nations called Deliver Now for Women and Children. Her studio also redesigned the public transportation in Kansas City, which launched in 2003. On top of that, Ann was named as Kansas City’s first AIGA Fellow. Glaser added, “Ann Willoughby’s name contains ‘will’ and ‘will be. Her path reﬂects those characteristics.” (Potts 2014, par. 2-9).

IN TH E MA KING THE CITY THROUGH HER LENS

Work, Willoughby Design

Diffa KC | PrismatiKC â&#x20AC;&#x201D; Life is Colorful

Neenah Paper | Alchemy of Design

Panera Bread | Minty, Merry Wonderland

IN TH E MA KING THE CITY THROUGH HER LENS

Teri Rogers

Another influential female figure from Kansas City who unfortunately passed away earlier in 2018 was Teri Rogers. Teri Rogers was known as the mentor, partner, and friend, one who was very much loved by so many people who felt her influence both professionally and personally. On her passing, many mourned her loss because of her great influence in their lives and their community (Chasen 2018, par. 2-3). Teri’s Celebration of Life took place in her studio. More than 400 members of the Kansas City community flooded the place to tell their fondest memories of her. City Councilman Quinton Lucas and Kansas City Film Commissioner Stephane Scupham announced to the community that April 27 would be a city-wide day of commemoration “Honoring the Life of Teri Rogers, a Visionary Leader.” (DEG Digital 2018, par. 3). During her lifetime, besides being a mother, a CEO, and a wife, Teri served on the Board and the Executive Board of the Crossroads Community Association. She was also involved with the Boards for the KC Economic Development Corporation, The Arts Council of Metropolitan Kansas City, and the KC Streetcar Authority. On top of that, she was on the board of Missouri Motion Media Association (MOMMA) and was the past Chair of the Film Commission of Greater Kansas City (Bizjournals, par. 4). Other than being a member of those boards, Teri was the Director of Creative Content and Founder of Hint (formerly known as Take Two/ T2), one of Kansas City’s greatest design studios (Bizjournals, par. 2).

Teri Rogers, Thinking Bigger Business

On top of being a successful business owner and leader, Teri had a long list of success of her own. Bizjournals noted that “In 2008, Teri was named one of the “50 Most Inﬂuential Women”. In 2007, she was honored as the “Small Business Person of the Year” by the Small Business Administration.” Around the same time, she also got a Cornerstone Award for her renovation of her building in the Crossroads from the KC Economic Development Corporation. In 2005, she was named “Ad Professional of the Year” and one of the top 25 “Women Who Mean Business” by the Kansas City Business Journal. Additionally, Hint was also honored in 2005 to be named

one of the Top 10 Small Businesses of the Year by the Greater KC Chamber. Last, Teri was honored as an Urban Hero by the Downtown Council of Kansas City (Bizjournals, par. 3). Looking back, Teri’s legacy started after she graduated from the University of Kansas School of Journalism. She made a name for herself in the city’s advertising community as she slowly became known for her film and commercial work. A few of the famous brands that she had worked with are Hallmark, LinkedIn, Sprint, Crayola, H&R Block, Apple, Mastercard, The Nelson-Atkins Museum of Art, and KC Area Development Council (DEG Digital 2018, par. 5). Now, Teri’s inﬂuence extended beyond the creative community in the city. She impacted the city’s regional and economic growth. She also touched many people’s lives by being their mentor and helping them reach their dreams of being talented professionals. DEG commented that “Teri’s creative intuition, visionary leadership, and unshakable tenacity made her a tremendous entrepreneur, mentor, mother, wife, and friend. Everyone who had the privilege of knowing her has benefited from her guidance and positivity. The impact she has made on the Kansas City community is as profound and inspirational as the stories that shaped her legacy.” (DEG Digital 2018, par. 9).

Both pictures: Salvation Army | DEG Digital

Under her belt, she had more than 40 years of experience as a leader, wife, and mother. Not only was she a renowned leader in Kansas City’s creative community, she also built the creative quality in the city. Under her leadership, Hint became Kansas City’s staple advertising studio (Chasen 2018, par. 2-3). Through Hint, Teri was also able to channel her strategic vision and creativity into action since she first started the production company in 1998. Now, Hint is no stranger nationally in digital storytelling. The company offers production, motion design, CGI/3D and character animation, Visual F/X, and interactive and experiential design. Although it is based in Kansas City’s art district, Hint established satellite offices with Cutters in Chicago and New York as they specialize in broadcast, digital content, and experiences (Bizjournals, par. 2).

IN TH E MA KING THE CITY THROUGH HER LENS

Wendy Doyle, Women’s Foundation Wendy Doyle, Women’s Foundation

“Their lessons taught me to be a force for good and fostered a responsibility to gather accurate facts, identify solutions, and build support for change in order to make a positive impact for women and their families.”

Wendy Doyle

to gather accurate facts, identify solutions, and build support for change in order to make a positive impact for women and their families. They also inspired me to prepare the path for others and empower other women to be forces for change in the future.” (Cannon 2018, par. 6-10).

Another leading female figure from Kansas City is Wendy Doyle. She is the president and CEO of the Women’s Foundation. Through her foundation, Wendy promotes “equity and opportunity for women of all ages, using research, philanthropy and policy solutions to make meaningful change.” Her nonprofit career began as a major gifts officer with the National Kidney Foundation, Inc. Wendy continued to serve as a nonprofit consultant, specifically on board development, strategic planning, and fundraising management and as the Executive Vice President of Catholic Charities of Northeast Kansas. Moreover, Wendy has served on the boards of Nonprofit Connect and Civic Opera Theater and is a member of Junior League of Kansas City, Missouri (Huffington Post, par.1). In an interview that was conducted by Asiatica, Kansas City, Wendy reported that she highly values women supporting women. Also, when asked why she rebranded the Foundation in late 2013 when she took over, Wendy replied that she wanted the visual identity to reﬂect both the mission of the foundation and to show the “fearless determination and empowerment that women demonstrate each and every day in their daily lives.” (Cannon 2018, par. 6).

Under Wendy’s leadership, Women’s Foundation did several exciting projects, some of which includes civic engagement, sexual harassment, research, advocating, and paid leave. The first one happened several years ago. They created Appointments Project to increase the gender diversity of state and local boards and commissions. Based on a firstof-its-kind study on the hindrances to women’s civic engagement, the response has been overwhelming. Turns out that there are more than 87 women appointed to public boards and commissions since 2014. The second one, sexual harassment, was seen as a barrier that prevents women from advancing professionally. Hence, Women’s Foundation developed recommendations to prevent and fight against it in the Kansas Legislature. They also collaborated with the Missouri Coalition Against Domestic and Sexual Violence

Walking down the memory lane, Wendy reminisced about her younger times when her mother and grandmother became her inspirations. Her grandmother had her own accounting firm and she gained the respect of both men and women during the early 1950s. She added, “Their lessons taught me to be a force for good and fostered a responsibility IN TH E MA KING THE CITY THROUGH HER LENS

and Partners in Prevention to develop an Intern Resource Portal. The portal is developed to help all women workers at all level (Cannon 2018, par. 12-14). Third, research. Their research has made the foundation a trusted source for data and information about the issues that women are facing in Kansas City. With the data accumulated from the research, they have concrete evidences to address the problems and to bring attention to the social, economic, and health-related disparities that women are experiencing. Fourth, advocating. Womenâ&#x20AC;&#x2122;s Foundation supports all women in Kansas City regardless if they are located in the Kansas or Missouri side. This year, they scored a major win when the Missouri General Assembly passed their bill that will make it easier for women in the region to start their own businesses and pursue more ďŹ&#x201A;exible careers. Last but not least, the foundation supports paid leave. They want to make sure that both men and women do not have to make such hard decisions when it comes to caring for their loved ones and keeping their paychecks. So far, employees of nearly every state agency in Missouri have access to paid leave, thanks to Womenâ&#x20AC;&#x2122;s Foundation (Cannon 2018, par. 15-17).

Women’s Foundation’s Branding, Design Ranch

IN TH E MA KING THE CITY THROUGH HER LENS

Other Organizations

Coding & Cupcakes, KCWIT

Furthermore, Womenâ&#x20AC;&#x2122;s Foundation have been partnering with the American Association of University Women (AAUW) and the Mayor Sly James to create a program called AAUW Work Smart in Kansas City, which is the first phase of a large project that aims to help close the gender pay gap by empowering 1 million women across Kansas and Missouri with the knowledge on how to successfully negotiate their salary and benefits. Once the program has been launched, it will be the largest, broadest salary negotiation initiative on record (Becker 2018, par. 1-2). Other than Womenâ&#x20AC;&#x2122;s Foundations, there are other organizations in Kansas City that are

worth looking up. For instance, Kansas City Women in Technology is one of the ones that specializes in helping women build their tech connections. They connect women, help them collaborate, and provide mentors for younger girls who would like to pursue their STEM careers. They provide educational workshops known as Coding and Cupcakes for young girls to spark their interests in technology. The event was born out of necessity because moms thought Coder Dojo (a coding event they have for children from the age of 7-17 that is sponsored by Google Fiber) would be too hard for their daughters or that it would be more suitable for their sons instead. On top of that, they often work together

Girl Boss Rally, Girl Boss with Kansas City’s school districts in tailoring curriculum to match the skills needed in the current industry (Kansas City Women in Technology). According to Neelima Parasker, owner and chief executive officer of Kansas City-based SnapIT Solutions, the seats for the programs that are hosted by Kansas City Women in Technology fills up months in advance and they often have waiting lists that reaches up to 50 names longs for both students and mentors (Wankum 2018, par. 9). Although not limited to Kansas City, Girls Who Code is another famous organizations that help young girls achieve their dreams in the computer science department. They have only one mission, which is to “close the gender gap in technology” by 2027. Since the first time they started, they have reached almost 90,000 girls of all backgrounds in all 50 states. The way they do that is by educating students and alumni, build career pathways for them in the computing workforce, and connect them with a supportive community as they go on their journey to becoming leading tech women (Girls Who Code, par. 1-3). In addition, She Should Run is a nonpartisan organization that aims to increase the number of women running for office in the States. They believe that all women should be given the chance to have equal opportunity as men to run as leaders in the country. Hence, they provide community, resources, and growth opportunities for these women to succeed. They allow people to nominate any women they know by using their tool called Ask a Woman to Run and they hope that they can get 250 thousand women to run by 2030. (She Should Run, par. 2-4).

also inform, entertain, and inspire all women through the contents and experiences they create (Girlboss). At the end of the day, it is clear that gender disparity is still prevalent in Kansas City. Some women may experience it differently than others such as being treated unfairly or being disrespected, some may come across it every time they receive their paychecks, and others may have to endure it every single day throughout their career journey. Nevertheless, it is crucial that they find a way to fight it either by speaking up for themselves alone or together. Also, women should learn to support other women. Men, too, can easily partake in the action by voicing out, treating women equally and giving women the equal opportunities they deserve. Hopefully, in the future, Kansas City may see more groundbreaking, history-changing, and fearless women leaders.

Last but not least, launched in 2014, the Girlboss Foundation has awarded over $130,000 grants to female and female identifying entrepreneurs to help them transform their ideas into companies that will shape the future. The foundation wishes to boost millennial women’s careers by providing connections and the financial means to do so to create an era where women can redefine their own success professionally. On top of the grants they give out to women, they IN TH E MA KING THE CITY THROUGH HER LENS

Bibliography Bacon, Michelle. “Turning the Tables: KC Edition | The Gender Disparity.” Bridge 909 News. July 19, 2018. Accessed Oct 25, 2018. https://bridge909.org/ news/ttkc-gender-disparity/ Becker, Amy. “AAUW, Women’s Foundation and Mayor James Announce Initiative to Help Close the Gender Pay Gap with Salary and Benefits Negotiation Training.” AAUW.org. Aug 20, 2018. Accessed Oct 25, 2018. https://www.aauw.org/article/closing-thepay-gap-in-kc/. Bizjournals. “Teri Rogers.” Kansas City Business Journal. Accessed Oct 25, 2018. https://www.bizjournals. com/kansascity/promo/kcbizwomentrogers. Cannon, Susan. “A Conversation with Wendy Doyle.” Asiatica. August 22, 2018. Accessed Oct 25, 2018. http://www.asiaticakc.com/blog/a-conversationwith-wendy-doyle. Chasen, Julia. “Teri Rogers, Owner/ CEO of Hint, Passed Away After Battle with Cancer” American Advertising Federation Kansas City. Apr 20, 2018. Accessed Oct 25, 2018. https://www.aafkc.com/news/teri-rogersownerceo-hint-passed-away-after-battle-cancer.

Collins, Leslie. “Report: Gender pay gap among KC Physicians is Second Worst in U.S.” Bizjournals. Mar 15, 2018. Accessed Oct 25, 2018. https://www. bizjournals.com/kansascity/news/2018/03/15/newreport-shows-wide-gender-gap-in-kc-for-doctor. html. DEG Digital. “Teri Rogers: A Celebration of Life.” DEF Digital. May 2, 2018. Accessed Oct 25, 2018. https://www.degdigital.com/insights/teri-rogers-acelebration-of-life/. Diaz-Camacho, Vicky. “Equal Pay Day: how Women in Missouri and Kansas fare” Bizjournals. Apr 10, 2018. Accessed Oct 25, 2018. https://www. bizjournals.com/kansascity/news/2018/04/10/ equal-pay-day-women-in-missouri-and-kansas. html. Girlboss. “About Girlboss.” Girlboss. Accessed Nov 25, 2018. https://www.girlboss.com/about. Girls Who Code. “Our Mission.” Girls Who Code. Accessed Nov 15, 2018. https://girlswhocode.com/ about-us/.

Huffington Post. “Wendy Doyle.” Huffington Post. Accessed Oct 25, 2018. https://www.huffingtonpost.com/ author/kelly-437.

She Should Run. “Mission: #250KBY2030.” She Should Run. Accessed Nov 25, 2018. https://www. sheshouldrun.org/mission-250kby2030/.

Kansas City Women in Technology. “About.” Kansas City Women in Technology. Accessed Oct 25, 2018. https://kcwomenintech.org/about/.

Stephens, Megan. “Ann Willoughby Receives AIGA Medal.” Willoughby Design. Feb 19, 2014. Accessed Oct 25, 2018. https://willoughbydesign.com/annwilloughby-receives-aiga-medal/.

Kansas Historical Society. “Clarina Nichols.” Kansapedia. Last modified Jan 2016. Accessed Oct 25, 2018. https://www.kshs.org/kansapedia/clarinanichols/12156. Kansas Historical Society. “Women’s suffrage.” Kansapedia. Last modified July 2017. Accessed Oct 25, 2018. https://www.kshs.org/kansapedia/ women-s-suffrage/14524. Kite, Allison. “KC Women Hold Lots of Leadership Roles, but how Much do they Make Compared to Men?” The Kansas City Star. March 16, 2018. Accessed Oct 25, 2018. https://www.kansascity.com/news/ business/article205528094.html.

Wagner, Patrick. “Fairest Cities for Women in Tech” Statista. May 3, 2018. Accessed Oct 25, 2018. https://www. statista.com/chart/13633/gender-pay-gap-in-itindustry/. Wankum, Leah. “Ranking: KC Defies Gender Pay Gap, Again Earns No. 2 for Women in Tech.” Startland News. Feb 23, 2018. Accessed Oct 25, 2018. https://www.startlandnews.com/2018/02/kcwomen-in-tech-ranking/. Willoughby Design. “Women vs. Men: Who’s on Top in the Design Profession?” Willoughby Design. Accessed Nov 15, 2018. https://willoughbydesign.com/aigadesign-census-2016/.

Potts, Emily. “Ann Willoughby.” AIGA. March 01, 2014. Accessed Oct 25, 2018. https://www.aiga.org/ medalist-ann-willoughby/. IN TH E MA KING THE CITY THROUGH HER LENS

Men’s vs Women’s Earnings in Kansas City

Average Men’s earnings Women’s earnings Average Women’s earnings

$1 $0.9 $0.8 $0.7 $0.6 $0.5

Asian White

Black Native Latina

Kansas City’s Wage vs Other Metros

Nation’s Kansas City’s

Chances of a woman holding leadership roles in the city’s companies

31%

41%

23%

33%

Average%

Nation’s Average +21%

Chances of a woman owning a business in the city

Gender wage gap

Source: Kite, Allison. “KC Women Hold Lots of Leadership Roles, but how Much do they Make Compared to Men?” The Kansas City Star. March 16, 2018. Accessed Oct 25, 2018. https://www.kansascity.com/news/business/article205528094.html.

IN TH E MA KING

Gender Gap in Design Menâ&#x20AC;&#x2122;s vs Womenâ&#x20AC;&#x2122;s Median Salary Comparison $ 120k

100k

80k

60k

40k

20k

0 Junior

Mid

Senior

Leadership

Women Men Others

Percentage of the genders making up the workforce % 100 90 80 70 60 50 40 30 20 10 0 Junior

Mid

Senior

Leadership

Source: Willoughby Design. “Women vs. Men: Who’s on Top in the Design Profession?” Willoughby Design. Accessed Nov 15, 2018. https://willoughbydesign.com/aiga-design-census-2016/.

IN TH E MA KING

IDEA 1

Create a project inspired by Women’s Foundation. Things to note: • What about Women’s Foundation can be expanded? • How can women in Kansas City and other places benefit from it? • Why should the project be done? • What makes it stand out from the other ideas?

IDEA 2

Create a project inspired by Coding and Cupcakes. Things to note: • Which aspect of Coding and Cupcakes can be improved? • How can girls in Kansas City and other places benefit from it? • Why should the project be done? • What makes it stand out from the other ideas?

IN TH E MA KING

IDEA 1

WOMENâ&#x20AC;&#x2122;S FOUNDATION APP

Problems

Things to note

Solution

Encouraging women to be braver in speaking up

Some women are still reluctant to speak up for themselves. Hence, providing a safe space for them is crucial.

Create an app that provides secure chatrooms for women to speak freely and to support one another. App should also be informative (posts about how to negotiate salary, how to report sexual violence, etc).

Connecting women Empowering women Increase awareness

IDEA 2

CUPCAKE TOY

Problems

Things to note

Solution

Increase awareness in younger girls

Research shows that girls learn better through verbal. Boys learn better through movement.

Create a girly toy that teaches girls to code. It should also appeal to both girls and female identifying children.

Increase little girls’ interest in STEM Advertise coding as something that is “girly” Create a coding toy specifically for girls

IN TH E MA KING

WOMEN’S FOUNDATION APP

what has been done

A foundation that wishes to boost millennial women’s careers by providing connections and the financial means to do so to create an era where women can redefine their own success professionally. They give out grants, inform, entertain, and inspire all women through the contents and experiences they create.

Screenshots of Girlboss’, Ladies Get Paid’s, and Study Hall’s sites.

A private online network (members get access to Slack, newsletter, and info on how to navigate their career). They focus on helping women share resources and job opportunities— and just generally helping women talk frankly about money.

A women-friendly organization that provides resources for freelancers and others working in media and media-related fields. Study Hall has a newsletter that readers can sign up for and help support financially (there’s a tiered system). Subscribers can access editor databases, late-paying lists, a listserv, and chat rooms.

Protomax

Lego Boost

Ozobot

Smartgurlz

For 6+.

For 7+.

For 9+.

For 5+.

Allows user to â&#x20AC;&#x153;codeâ&#x20AC;? responses, routines, and expression using app.

Includes 5 robots that can be programmed using the app.

Allows user to program bot using in app coding.

Allows user to program doll using in app coding.

Features: 400+ sounds 100+ eye animations LED body

Features: Ability to create Vernie the Robot, Frankie the Cat, AutoBuilder, Guitar 4000, and M.T.R.4.

Features: Optical Sensors 7 LED Lights Wheels & Motor Proximity Sensors Speaker

Features: Code dances Obstacle Courses Fashion Shows Talent Shows

what has been done

CUPCAKE TOY

Pictures of Protomax, Lego Boost, Ozobot, Jewelbot, Amazon.com

IN TH E MA KING

Proposal

Womenâ&#x20AC;&#x2122;s Foundation App App Design Chatrooms Posts Personal Chats Profile File a report Alert authorities

Advertisement Animations and stills

Moodboard bold type photography DADA collage bright and soft colors

Illustration by Cristiana Couceiro, photogaphs by Shutterstock and Deseronto Archives, the New York Times

Kurt Schwitters Collage Merz, net.photos

Girlboss Rally, Girlboss

Dada Collage, Pinterest

Raoul Hausmann der Kunstkritiker, Wrong Wrong Magazine

IN TH E MA KING

Proposal

CUPCAKE TOY

Inspired by Coding & Cupcakes

3D Mockup of Toy Features: Sing Dance Display emotions Move

Branding Packaging Reusable packaging

App design Drag and drop code In app games: Chase the sprinkle Munch time Dressup

Web Home Page Shop Checkout

ďŹ rst sketch of the toy toy is approximately 3.8" x 4.2" x 6.3" 9.6cm x 10.6cm x 16cm

LED eyes to show emotions

Ability to dance & move

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FINAL DIRECTION

CUPCAKE TOY

IN TH E MA KING

BRANDING

Sparkerie

Handlettering

Type + Mark

3D logo

IN TH E MA KING

BRANDING

Sparkerie

Sparkerie, a combination of spark and bakery (using ie), is chosen as the name of the brand to evoke a magical feeling and the â&#x20AC;&#x153;AHAâ&#x20AC;? moment one experiences when one gets a brilliant idea.

Spark + Bakerie:

Typography:

Color:

Cocogoose

#f36e9e R: 241 G: 110 B: 157 C: 0 M: 72 Y: 9 K: 0

IN TH E MA KING

CUPCAKE TOY

3D model

First sketch of the cupcake

First 3D render

Revised 3D render

IN TH E MA KING

PACKAGING

what has been done

Num Noms, Amazon.com Little Live Pets, Amazon.com

The Secret Life of Pets (Gidget), Amazon.com Furby (Connect), Amazon.com

Art Labore, Dieline

Little Live Pets, Amazon.com

Furby (Boom!), Amazon.com

Hatchimals, Amazon.com

Pomsies, Amazon.com

Furby (furblings), Amazon.com

Proto Max, Amazon.com

Little Live Pets, Amazon.com

Scruff a Luvs, Amazon.com

Iwantdesign, Dieline

Art Labore, Dieline

Plenum Brand Consultancy, Dieline

Iwantdesign, Dieline

Bram Creates, Dieline

Leo Burnett, Dieline Leo Burnett, Dieline Blending Eggs, Beauty Bakerie

Bram Creates, Dieline

Setting Powder, Beauty Bakerie

G Shock x Johnny Cupcakes, Dieline

Bram Creates, Dieline

Illuminator, Beauty Bakerie

IN TH E MA KING

PACKAGING ideation | skethces

Since the purpose of the toy is to stand out among the crowd of masculine coding toys, the packaging uses transparent materials to display the unique toyâ&#x20AC;&#x2122;s design. The design of the packaging is also inspired by a cake display stand to further promote the character of the toy. On top of that, single plastic usage is avoided for sustainability purposes as children can reuse the packaging to contain the toy.

IN TH E MA KING

PACKAGING ideation | models

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PACKAGING revisions

IN TH E MA KING

PACKAGING

final direction

Chloe Choco

Sally Strawberry

Riley Rainbow

Sparkerie features five different “flavors” to celebrate both girls and female identifying children. Also, colors vary from flavor to flavor to include children of different ethnicities.

Betty Blueberry

Lizzy Lemon IN TH E MA KING

APPLICATION

wireframes

Sparkerie’s mobile app prioritizes usability while still reﬂecting the brand’s identity. Screens: • Splash • Home • Menu • Coding • Game

IN TH E MA KING

app store

APPLICATION

APPLICATION final design

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Website

final design

Sparkerie’s website is the only way people can buy the toy. This is to save money in retail and to allow people from all places to buy the product. • • •

Home Screen Shop Checkout

IN TH E MA KING

SCAN ME

to see the project come to life

F I O N A L I E M

IN THE MAKING

b y

In the Making is the journey that leads to the creation of Sparkerie â&#x20AC;&#x201D; a coding toy that teaches female identifying kids the basic logic of coding. The toy comes with an application that allows children to play as they learn and it is featured in five different ďŹ&#x201A;avors.