FIRA USA 2023 Event Proposal

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General Overview 1 FIRA USA at a glance Key Figures 2022 Feedbacks 03 04 05 Event Presentation 2 General Agenda The Operational Team 07 08 Sponsorship Offers 3 Offers Extra Options 11 14 Table of Contents Sponsorship Timeline 16 Terms & Conditions 17 Contacts 43 Meet The Team 18 New Location 09

General Presentation 1

AT A GLANCE

Autonomous and robotic farming solutions in action

19-21 September 2023

Salinas Sports Complex

Exhibition - Demos - Panels -

Networking - Entertainment

The greatest and unique 3-day event for autonomous farming and agricultural robotics solutions

The most qualified networking time for farmers, robot manufacturers, industrials and scientists

In-field demos, business time and research projects presentations, all in the same place!

SALINAS 2023

FRESNO 2022

FIRA USA is a travelling event throughout California, to get closer to farmers and their needs for automation.

KEY FIGURES

FIRA is the only and largest place in the World to be when it comes to meeting the sector’s players and actively develop the use of robots in agriculture.

2,000+ Attendees

Farmers, robot manufacturers OEMs, dealers, technology suppliers, scientists, media and investors: FIRA USA is the place to be for networking.

25+ Robots

With in-field demos in real conditions for specialty crops, vegetables, vineyards, orchards...

60+ Exhibitors

Business is key at World FIRA: dozens of exhibitors will showcase their latest innovations for autonomous farming.

2022 FEEDBACKS

2022 Attendees Feedbacks

80% of attendees plan to attend the 2023 edition

66% attended FIRA USA for business and networking opportunities

2022 Sponsors Feedbacks

90% of the partners want to renew the collaboration for 2023

+80% said FIRA USA gave the possibility to reinforce visibility in the sector at an international scale

“FIRA USA 2022 was a shocking event highlighting the advancements in Robotics for agriculture in one concentration. FIRA is the only event that directly addresses the challenges of Labor for the farmers of the 22nd century.”

“Access to more progressive Ag companies/partners in the industry was a strong benefit of FIRA.” "FIRA USA is the most qualified AgTech event hosted in the United States"

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FIRA USA PRESENTATION

GENERAL AGENDA

3 amazing days to showcase and develop strategic collaborations for your development.

Sept. 19-21, 2023 From

TUESDAY 19 SEPT.

THURSDAY 21 SEPT.

FRIDAY 22 SEPT.

AM to
PM Salinas Sports Complex 1034 N Main St, Salinas, CA 93906
8:30
7:00
Tech & Education Day Sessions Expo Zone Opening Afterschool Happy Hours with robots parade & free access 08:30am - 03:30pm
12:00pm - 07:00pm 03:30pm - 07:00pm
Expo Zone Opening 08:00am - 07:00pm 08:30am - 04:00pm Robot demos Panel discussions 08:30am & 1:30pm FIRA USA Happy Hours sponsored 05:00pm - 07:00pm
WEDNESDAY 20 SEPT.
Expo Zone Opening 08:00am - 01:00pm Robot demos Panel discussion Private robot demos
sponsored 05:00pm - 07:00pm 08:30am - 01:00pm 08:30am - 10:00am
(to be confirmed)
Private robot demos sponsored 08:30am
01:00pm
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A unique location for all FIRA USA formats!

Easy Access & parking

Large areas

Many rooms available

Exhibition zone and demo zone in the same place

Demo zone prepared and customized from scratch

THE OPERATIONAL TEAM

An expert team at your service.

WESTERN GROWERS

ASSOCIATION

THE DEMO TEAM

UNIVERSITY OF CALIFORNIA

AGRICULURE AND NATURAL RESOURCES

GLOBAL

ORGANIZATION FOR AGRICULTURAL ROBOTICS

TRIANGLE FARMS HARTNELL COLLEGE UNIVERSITY OF CALIFORNIA DAVIS PACIFIC AG RENTAL

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SPONSORSHIP OFFERS

Sponsorship Offers 3

Partner Requirements

> To account for your technical demonstration needs and requirements, book your partnership before July 3rd

> To include your communication info and logo on the FIRA USA official printed materials, book your partnership before August 1st

(Those two dates are final cut offs)

CLICK HERE to book your partnership

2 days of exhibition with individual tent + furniture + electricity + team badges + food and beverage (up to 6 max)

Extra space for robot showroom (for robot manufacturers only)

Free invitations (3-day all-inclusive pass)

ROBOT DEMOS

For Robot Manufacturers Only – Must specify needs and technical requirements by July 3rd Demo zone located inside the exhibition zone

Prepared plot of land for demos with official pitch demonstration + free demos v v v

Private demo in vineyards/Orchards (incl. 30 VIP guests, shuttle, food and logistics on site) v

$39,900 $24,900 $7,490 $4,990 PREMIUM 2 available GOLD 4 available SILVER With Demo SILVER No Demo EXHIBITION
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30 15 5 5
1LEFT 1LEFT

PROMOTION & MARKETING

General deadline for printed materials: August 1st

On the Exhibitor Directory of the FIRA USA website & catalog v v v

Logo will appear on the official on-site printed material

Your Press Release available to journalists in the FIRA press corner

Your Press Release in the online Press Room

Your booth as a "Press Tour" stage

Focus on emailing campaign

Ad banner on emailing campaign

Banner ad on FIRA USA homepage website

Full-page ad in the official FIRA USA catalog

Your infomercial on agricultural-robotics.com

1 min ITW video + promotion

Your brochure on the resource desk

Sponsoring of FIRA USA demo zone

PREMIUM GOLD SILVER With Demo SILVER No Demo
v
v v v v
v v v v
v v
v v
v v
v v
v v
v v
v v
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VIP NETWORKING SERVICE

Dedicated personalized meetings with key leaders and journalists: Selected from the participants, partners and speakers lists, VIP and 1:1 meetings organized by FIRA with your 3-4 key targets

Private room for VIP breakfast/lunch/cocktail and dedicated invitations/guests lists 10 to 50 persons

Pitch session: dedicated 20min time slot included in the official agenda with promotion

SPECIAL OFFER: PAVILIONS

Available for public institution, non-profit, syndicates and all organizations with members

Common Space to share with dedicated promotion for each exhibitor

Global sponsorship with reduce costs for the co-exhibitors: quote on request

PREMIUM GOLD SILVER With Demo SILVER No Demo
v
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YOUR EXPERTISE
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CLICK HERE to book your partnership

EXTRA SPONSORING OPTIONS

In addition or instead of exhibiting, take advantage of FIRA USA by having a high level of visibility!

FIRA USA promotion services are good ways to improve your participation, make the difference and position your company within the industry at the international scale.

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1 - Extra sponsoring and branding opportunities

Exclusive sponsorship of the VIP cocktail on Wed. September 20th

Get: High Visibility and promotion –10 additional Invitations (1 day pass)

– Open Speech $9,900

Sponsoring of the FIRA USA Demo Zone

Exclusive banners on the side barrier of the arena - Sponsoring of the exhibition zone

Your logo on the communication tools online and on-site $6,000

Exclusive sponsorship on FIRA USA official welcome tote bags (2,000 ex)

3 mega banners hanging on the arena $5,000

Your Advertising on FIRA USA Mega Screen

Add your logo to the official FIRA USA tote bags (one side logo FIRA USA 2023, one side your logo) $9,900

16:9 advertising broadcasted randomly on FIRA USA Mega Screen / Rodeo Arena $1,500

$4,000

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2 - Extra business and networking opportunities

Private Demo

$9,900

VIP Private demos in vineyards or orchards in a dedicated field out of the event.

(4 available incl. 25 VIP guests, shuttle, food and logistics on site)

Private Room

Dedicated room available for you for intimate key meetings:

> Table and chairs + coffee, water and pastry for 20 persons

> « Matchmaking Service » to organize your key meetings

Includes:

> Logo and presentation on the official directory online & print catalog

> Access badges all-inclusive for your staff

> 5 free invitations (1 day pass) for your guest

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Video Interview

3 - Extra communication services

1’30” video; interview of your company representative (+ including rush of your robots or techno)

Broadcasted on FIRA USA Youtube Channel and socials. You will get your MP4 file. $2,590

Ad banner emailing

Your ad banner on emailing campaign (23,000 contacts) Size: 1600×400 pix in PNG or JPG or GIF + link $990

Infomercial

3LEFT

Your story written by your own team, or by our journalist Published on agricultural-robotics.com and once on our monthly newsletter. $1,290

Pitch Session

- 4 - Extra content opportunities $1,200

Your dedicated 20 minutes time slot, promoted on the general agenda.

SPONSORSHIP TIMELINE

March-July 2023

Partnership

Book your partnership level and start preparing your participation.

April-Oct. 2023

Promotion

From the Press Conference in April to the promotion to our communities on the socials and emailings (20,000 contacts in total), benefit from FIRA USA promotion tools

April-July 2023

Calls for...

...contents: Call for Papers on the Tech & Education Day, Call for Pitch on the Invest' Day, and Pitch prep.

July-Sept 2023

Logistics

Get all the information to be ready for your exhibition: booth, venue....

Aug.-Sept 2023

Demos prep

Coordination with the demo team to prepare your fields and specs.

TERMS & CONDITIONS

Booking and Payment

All displayed prices are in United States dollars.

As GOFAR, the organizer is a french nonprofit association, the partnership will be quoted and invoiced in Euros taking into account the average exchange rate of the month.

On receipt of the application form, the quote, the T&C and an invoice for the required 100% global amount will be sent. Confirmation of Sponsorship Packages and Exhibition space confirmation will only be made upon receipt of this payment

All payments due must be received by the organizers prior to the Event.

No sponsor/exhibitor will be allowed to set up their exhibition stand at the event until full payment has been received.

Cancellation Policy

If notification of cancellation of sponsorship is received in writing:

• prior to 18 August, 2023, your payment will be refunded, less 30% administration and communication fees

• from 18 August, 2023, you are liable for 100% of the package selected.

MEET THE TEAM Contacts 4 Maialen Cazenave Co-director Partnership Manager Gwendoline Legrand maialen@fira-agtech.com gwendoline@fira-agtech.com Co-director Communication Manager Contact contact@fira-agtech com www.fira-usa.com

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