firasbachi@gmail.com
Mob +966510852457
IT IS POSSIBLE IF YOU SAY SO!
Firas Bachi 1
Concept| Art Direction | Copywriting | Cartoons | Drawing | Animation
SO..!
firasbachi@gmail.com
Mob +966510852457
IT IS POSSIBLE IF YOU SAY SO!
Firas Bachi 2
Concept| Art Direction | Copywriting | Cartoons | Drawing | Animation
firasbachi@gmail.com
Mob +966510852457
.. y e H the
n Tur s on light
Firas Bachi 3
Concept| Art Direction | Copywriting | Cartoons | Drawing | Animation
firasbachi@gmail.com
Mob +966510852457
creative
Enjoy…
PORTFOLIO
Nov 2012
• Full Integrated Campaigns • Press Ads • TV Commercials • BTL & ATL • Creative Media & Production • Photo Shoot • Web & Animation • Branding
Firas Bachi Concept| Art Direction | Copywriting | Cartoons | Drawing | Animation
Advertising
1
firasbachi@gmail.com
Portfolio
CAMPAIGNS
Mob +966510852457
Above & Below the line campaigns Outdoor TV Radio Press,
5
firasbachi@gmail.com
Mob +966510852457
(Evaluate Your Health & Straighten it )
Watch Social Media Video http://www.youtube.com/watch?v=wf8llaiCUo
Published
Client: Bupa insurance Work: Concept, Art Direction, Illustration, Calligraphy & Typography, Radio Copywriting, Video Script & V.O Recording, Storyboard & Video Animation. Brief: Costumer interactive engagement initiative during Ramadan Month Executed Materials • Press ads • In-mall media • In-mall Booth • Social media video • POSM • Digital web • Digital mobile app • leaflets • gifts • promoter outfit • e-greeting • 3 Radio ads July 2013
firasbachi@gmail.com
Mob +966510852457
Listen 4 Radio commercials Triplets youtu.be/ayCktLuwuvo
Retiree youtu.be/a1sAW2Q13gE
Military youtu.be/y8rxPbgEFNA
Wedding youtu.be/7hIvnkNKqNc
Published
Client: Bank Al Jazira Campaign: Absher Bi’izzak Brief: Personal Finance Work: Full Campaign Concept, Art Direction, Copywriting, photo shoot Materials: • 4 Radio commercials • Press ads 4 Artworks • Digital/web • Social Media • posters • ATM Screen • Mall Mupi 2012-2013
How many triangles you need to make a bike?
firasbachi@gmail.com
Mob +966510852457
Client: Bel Brand: La Vach Qui Rit Brief: Kids activities Work: Concept, Art Direction. Executed Materials: Trampoline Ferris Wheel Masks Puzzles Jump game stand 2013
Pitch
Teaser
Teaser
firasbachi@gmail.com
Mob +966510852457
Teaser
Published
Reveal
Reveal
9
Reveal
Client: BUPA Brief: SERVICE HERO initiative awareness internal campaign Work: Full Campaign Concept, Art Direction, Photo-shoot, copywriting Executed Materials: • 3 visuals • POSM • Wall sticker • Voting Box • Voting cards 2012
firasbachi@gmail.com
Mob +966510852457
Published
Client: IOWD International organization for Wisdom & Dialogue
Project: Annabi (the prophet), the global humanitarian project Brief: Outdoor create awareness, • Annabi project • Assalmu Alayk TV channel Work: Concept, Copywriting, Art Direction, Calligraphy Executed Materials: Outdoor (unipole) 2013
10
firasbachi@gmail.com
Mob +966510852457
See your self in/through it
Client: Renault Product: Fluence Brief: Car Awareness Work: Concept, Rough Art Direction, Copywriting Asst. Materials: • Press ad proposal 2012
Renault Fluence‌ For the gourmet
Elegance snatches the spotlights
Pitch
firasbachi@gmail.com
Mob +966510852457
Call Bupa
Listen Radio commercials Sample youtube.com/watch?v=gIuaXxT5Vk8
Published
Client: Bupa insurance Work: Concept, Art Direction, Illustration, Copywriting, Radio Recording. Brief: Boost Calls Sales Executed Materials Phase 1 & 2 including: • Press ad • Outdoor • Flyers • POSM • 8 Radio ad • Digital/web • Social Media 2011-2012
Teaser press-ad
Reveal
firasbachi@gmail.com
Mob +966510852457
Published
Email-shot
13
Client: Qatalum (Qatar Aluminum) Campaign: This is.. my next Eco (thing..) Brief: Environment protection, Environment fair 2011 Work: Full Campaign Concept, Art Direction, photo shoot Materials: • Press ads (teaser & reveal), smart media • Exhibition Stand • Gift items • Collaterals • Web • Activities & games • Creative Interactive media March 2011
firasbachi@gmail.com
Mob +966510852457
Published Because you’re Qatar’s fortune
14
Client: Qatalum (Qatar Aluminum) Campaign: Qatar’s Fortune Brief: Qatarization recruitment, Career fair 2011 Work: Full Campaign Concept, Art Direction, Copywriting, photo shoot Materials: • Press ads • Exhibition Stand • posters • Collaterals • Gift items March 2011
Privacy.. With no heat
firasbachi@gmail.com
Mob +966510852457
Look in eyes of the sun
Client: V-Kool films Brief: Heatproof films Work: Concept, Art Direction, Copywriting Executed Materials: Press ad 2013
Pitch
firasbachi@gmail.com
Mob +966510852457
Client: Sanofi Project: One day with patient (SanofiDiabetes) Work: Internal training initiative Campaign Full Campaign Concept, Art Direction, Copywriting. Executed Materials: • Logo • POSM • Posters 2012
16
firasbachi@gmail.com
Mob +966510852457
Tailor-made Career Opportunities
Client: Travel One Brief: Recruitment ad Work: Concept, Rough Art Direction, copywriting Executed Materials Press ads proposals 2012
proposal
17
firasbachi@gmail.com
Mob +966510852457
Client: Alessa Brand: Crafft A/C Brief: The hottest summer ever Work: Full Campaign Concept, Art Direction, copywriting. Executed Materials: • TVC Concept • Radio • Press Ad • POS materials • Leaflets
Astronaut cutout stand attached with a tube to an AC, in-store POSM
2010 This summer.. You’ll not survive without it
18 TV Commercial Storyboard
firasbachi@gmail.com
Mob +966510852457
HAAS.. Because it’s for everyone
Published
Listen Radio commercial
Client: Alessa Brand: Hass Home Appliances Brief: Testimonial awareness campaign, variety of products, for everyone Work: Full Campaign Concept, Art Direction, Radio Recording Materials: • Radio ad • TVC concept Studios: Yahiya OB 2010
firasbachi@gmail.com
Mob +966510852457
Magazine ad with fake article
Client: Alessa Brand: Crafft A/C Brief: It’s time Work: Concept, Art Direction. Executed Materials: • TVC Concept • Radio • Press Ad • POS materials • Leaflets 2010
20
Pitch Paper hand fan/ Loose insert
outdoor
firasbachi@gmail.com
Mob +966510852457
Flip the jar get prizes
Client: Puck Product: Cream Cheese Jar Brief: Promotion, Collect Jars get prizes Work: Concept, Rough Art Direction, copywriting Executed Materials Press ads proposal 2010
21
Pitch
firasbachi@gmail.com
Mob +966510852457
Share your passion with us
Published
Client: Kingdom Tower Center Brief: world cup 2010 Work: Copywriting, Art Direction Executed Materials: • In-mall branding • 12 billboards for all football teams. • Booth stand • Large see-thru stickers 2010
22
firasbachi@gmail.com
Mob +966510852457
Just stir it.. No need for a spoon
Client: Craft Foods Product: Tang Brief: Tang singles (sachet) launching in SA Work: Concept, Art Direction, copywriting Materials: • Press ads • outdoors 2010
Pitch Presented in Dubai
firasbachi@gmail.com
Mob +966510852457
An additional floor of pleasure, More shops. More joy
Client: Kingdom Center Mall Brief: New additional shopping floor in the Building Work: Concept, Copywriting, Art Direction Executed Materials: In-mall branding 2010
24
firasbachi@gmail.com
Mob +966510852457
No place for illusion, our projects are real.
Published
Client: Memar Real-Estate Brief: Brand awareness campaign Work: Concept, Art Direction, Copywriting. Executed Materials: Press Ad 2010
25
firasbachi@gmail.com
Mob +966510852457
You are in the paradise of furniture
Client: AlMutlaq furniture Brief: Branding campaign Work: Concept, Art Direction, copywriting. Materials: Press Ad 2010
26
Pitch
Fasten you seatbelt… Long live you..
Check you tires… Long live you..
Stop then talk… Long live you..
Lower your speed… Long live you..
firasbachi@gmail.com
Mob +966510852457
Client: Saudi Traffic Police Headline: Long live.. Brief: Committing to traffic regulations Work: Concept & Copywriting Assistance, Talent. Executed Materials 4 Different Visuals • Press Ad • Outdoor 2009
Pitch
firasbachi@gmail.com
Mob +966510852457
Published
Client: Zain Telecom Headline: Words are Better when complete Brief: advance credit, to complete conversation. Work: Campaign Concept, 4 segmented visuals Art Direction, copywriting Asst. Executed Materials: • Press ad 4 visuals • POS posters • Flyers 2009
firasbachi@gmail.com
Mob +966510852457
Published
Click to play
http://www.youtube.com/ watch?v=ZE2FzfZHqhQ&lr=1
Client: Zain Telecom Headline: Make your day a perfect 10/10 Brief: 10 SR extra for every 10SR you spend Work: Campaign Concept, Art Direction Executed Materials: • TVC • Outdoor • Press ad 3 visuals • POS Materials • Flyers • Web Sep 2009
firasbachi@gmail.com
Mob +966510852457
Share your loved ones their special moments… Roaming service from Zain
Published
Client: Zain Telecom Product: Roaming service Headline: Share your loved ones their moments Brief: Create awareness Work: Campaign Concept, Art Direction Executed Materials: • Outdoor billboards • Press ads • In-Flight user guide • Flyers • Web 2009
firasbachi@gmail.com
Mob +966510852457
Your Fastest Chance to join the F1
Client: Zain Telecom Product: Broadband USB Dongle Brief: New product announcement Work: Concept, Art Direction Executed Materials Press ads 2009
31
firasbachi@gmail.com
Mob +966510852457
Get them on your waves… The Smallest Wi-Fi device ever
Published
Client: Zain Telecom Product: Zain-Fi internet device Brief: The Smallest Wi-Fi device announcement Work: Concept, Art Direction, photo-shoot Executed Materials • Press ads • Outdoor • POS Posters • Web • Flyers 2009
firasbachi@gmail.com
Mob +966510852457
Your staring point for your dreams to come true
Published
Client: Zain Telecom Brief: Zain Women small projects support Work: Concept, Art Direction Executed Materials: • POSM • Rollup Stands • Leaflets • Web banners 2009
33
firasbachi@gmail.com
Mob +966510852457
Surf your world‌ endlessly
Client: Zain Telecom Product: Blackberry web service Brief: Free Web Browsing Work: Concept, Art Direction Executed Materials Press ads 2009
34
firasbachi@gmail.com
Mob +966510852457
Your SIM is your fingerprint… you won’t loose it…
Client: Zain Telecom Headline: Your SIM is your fingerprint… you won’t loose it… Brief: SIM Swap (replacement) Work: Concept Rough Art direction copywriting Executed Materials Press ad 2009
firasbachi@gmail.com
Mob +966510852457
Renew your life & receive your gift
Published
Client: Apple Fitness Brief: Promotion: free laptops & iPods, for the 1st 100 subscribers Work: Full Campaign Concept, Art Direction. Copywriting Executed Materials: • Press Ad • POSM • Posters • Banners • Vouchers Jun 2009
36
Freelance
firasbachi@gmail.com
Mob +966510852457
Renew.. Unveil the New you..
Published
Client: Apple Fitness Brief: Branding campaign Work: Full Campaign Concept, Art Direction. Copywriting Materials: • Internal Branding • POSM • Posters • Brochure • Collaterals • Leaflet Dispenser Jun 2009 Freelance
firasbachi@gmail.com
Mob +966510852457
Client: Apple Fitness Headline: Secret of Gravity Brief: Branding campaign Work: Concept, Illustration, Art Direction. Copywriting Executed Materials: Press Ad Proposal Jun 2009
38
firasbachi@gmail.com
Mob +966510852457
Published
Client: Jamjoom Group/ Impact Campaign: I love my city clean Brief: Beach clean up (SCR) Work: Concept, Illustration, Art Direction. Copywriting Executed Materials: Magazine ad, flyers, POSM, Outdoor on Jeddah Beach 2013
39
firasbachi@gmail.com
Mob +966510852457
Published
Teaser 1: I am a real doctor‌ Soon
Teaser 2: I am a real cop ‌ Soon Reveal: We do real jobs in the city of children
Client: Minopolis Direction: Kids in real jobs Work:40 Concept, Illustration, Art Direction. Copywriting, Typography 2013
Brief: Launching Minopolis in Saudi Materials: Magazine ad, Press ad, flyers, POSM, Outdoor
firasbachi@gmail.com
Mob +966510852457
Published
Client: Graphic arts fine paper Headline: The only limitation is your… Brief: Create awareness Work: Art Direction Executed Materials • Creative production on Press and Magazine Ads • Animated web banner 2009
41
firasbachi@gmail.com
Mob +966510852457
Milk… Natural drink, With supernatural powers.
Client: Saudi Milk Council Brief: A Campaign proposed to support drinking milk in Saudi Arabia Work: Conceptualizing, Rough Art Direction, Copywriting Asst. Proposed Materials: • 2 TVC concepts • Outdoors • Press ads • POS Materials • Stands • Flyers • Web • Truck & cars branding • Gift items
42
2008
Pitch
firasbachi@gmail.com
Mob +966510852457
Sorry bird, I can’t carry your nest anymore
Client: Jeddah Recycle Association Campaign: Save paper.. save trees.. save lives.. Brief: CSR environmental campaign Work: Concept, Copywriting Executed Materials: Press Ad 2008
43
Pitch
firasbachi@gmail.com
Mob +966510852457
Riyadh city got sweeter
Client: Kalimat Chocolate Brief: Launching Kalimat Chocolate brand in Riyadh. Work: Concept, Art Direction, Copywriting Executed Materials Press ad 2008
44
firasbachi@gmail.com
Mob +966510852457
This might be the farthest they see, not what they really look to
Client: DCA Brief: Fundraising for Disabled children in Ramadan Month Work: Art Direction Executed Materials: • TVC • Press ad 2008
45
firasbachi@gmail.com
Mob +966510852457
Client: IDIS Headline: Think Higher… Brief: The 1st Development & Investment Exhibition Announcement Work: Concept, Art Direction, Copywriting Executed Materials • Press ad • Invitation card 2008
46
Do you really know how you like it?
I like it Juicy…
47 I like it Hot…
I Know what I like…!
firasbachi@gmail.com
Mob +966510852457
Published
Client: Texas Chicken Headline: I Know what I like…! Brief: Do you know what good is .. Brand Launching in SA Teaser-Reveal Campaign Work: Full Campaign Concept, Art Direction. Copywriting Executed Materials • Press Ad • POS Materials • Posters & Banners • Dine in & delivery Menus • Mobile Truck • SMS • Digital /Web
firasbachi@gmail.com
Mob +966510852457
Islamic Seasonal greetings
Published
Client: Limitless Real estate, Saudi Work: Concept , Art Direction, Illustration Executed Materials: Press ad Dec 2008
firasbachi@gmail.com
Mob +966510852457
Scratch & win!... Re-paint your car with 40% off
Published
Client: Nissan, SA Work: Concept, Art Direction. Copywriting Executed Materials: Ad Flyer 2008
firasbachi@gmail.com
Mob +966510852457
Your A\C is on.. Your summer is cool.. Free check-up for your AC
Published
Client: Nissan, SA Work: Concept, Art Direction. Copywriting Executed Materials: Ad Flyer 2008
Be best when you learn more
firasbachi@gmail.com
Mob +966510852457
Rise.. to new levels by learning
Client: KFSHRC Brief: HR Training department branding Work: Concept, Art Direction. copywriting Executed Materials: In-hospital POSM 4 divisions.. 4 visuals May 2009
51
64 inch of excitement
5 Liter of refreshment
2,5 MHZ of freedom
12 Mpxl of memories
firasbachi@gmail.com
Mob +966510852457
24000 units of chillout
Published
Client: Electro Headline: … units of happiness Brief: Launching in Jeddah Work: Art Direction, copywriting Executed Materials: • In-mall branding • stands & banners • See-thru • POSM • 12 segmented visuals Teaser & Reveal. 2007 7,2 MB/Sec of Connectivity
52
900 R/S of purity
80 GB of joy
firasbachi@gmail.com
Mob +966510852457
The specialist‌ now in Yanbu industrial city
Client: Electro Electronics, SA Work: Concept Art Direction Executed Materials: Press ad 2008
53
firasbachi@gmail.com
Mob +966510852457
Come in the afternoon.. Enjoy your free coffee!
Client: Pizza Hut, SA Brief: Free coffee in Female section Work: Concept, Art Direction. Copywriting Executed Materials: Press ad 2007
54
World is yours
firasbachi@gmail.com
Mob +966510852457
The five times in with finest touch
Published
Client: La Premiere Jewellery Brand: JACOB & CO. Work: Concept, Art Direction, Executed Materials • Press ads 2007
55
firasbachi@gmail.com
Mob +966510852457
This Summer is Disney Summer
Published
Client: ITL world Brief: Disney Summer & cruise-line Work: Concept, Art Direction, copywriting , Materials • Press ads • Flyers • Rollup stands • Social Media • Activation stand • Mother & kids expo. Jeddah 2013
56
firasbachi@gmail.com
Mob +966510852457
You Call.. We Shoot
Published
Client: Kabab-ji Brief: Delivery Express awareness Ad & logo Work: Concept, Art direction, Logo design, Copywriting Executed Materials: • Ad • Logo 2008
firasbachi@gmail.com
Mob +966510852457
It will speak for itself
Published
Client: Kabab-ji, SA Work: Art Direction, photo shoot directing Brief: Create awareness Executed Materials • Press ad • Outdoor • Flyers 2008
firasbachi@gmail.com
Mob +966510852457
Securing marriage expenses is closer than what it seem
Published
Client: Riyad Bank Brief: Personal Finance/ Marriage Work: Art Direction. Executed Materials • Press Ad • TVC’s • POSM 2007
59
firasbachi@gmail.com
Mob +966510852457
Get it, no easier.
Published
Client: Autostar car lease Brief: Easy leasing Work: Concept, Art direction Executed Materials Press ad POSM
2007
60
firasbachi@gmail.com
Mob +966510852457
Design the career of your future
Published
Client: ASI (Art & Skills Institute) Brief: Art & Skills Institute (Fashion, painting, sculpting) Launching. Work: Art Direction, Illustration Executed Materials: 3 segmented visuals • Press ad • Flyers 2007
61
firasbachi@gmail.com
Mob +966510852457
Published
Client: Obeikan Bookstores Brief: Re-branding Campaign Work: Campaign Concept, Art Direction. Executed Materials: Press Ad (4 Segmented Visuals) 2008
62
firasbachi@gmail.com
Mob +966510852457
Published
Client: Alissa Motors Brand: ISUZU D-MAX Campaign: The Challenge Trip Brief: Create awareness campaign a convoy of D-Max cars drive 5000km around the kingdom with the cheapest fuel cost, showing the challenging features of the car. Work: Concept, Art Direction. Creative Copywriting Executed Materials • Press Ad • Magazine ad • Banners & POSM • Activation • Digital /web
63 2009
firasbachi@gmail.com
Mob +966510852457
Welcome to the finest place.. In the holiest month
Published
Client: Kingdom Center Mall Brief: Ramadan Holy month greetings Work: Concept, Art Direction Executed Materials • Press ad • Greeting card Sep 2006
Greeting card
64
firasbachi@gmail.com
Mob +966510852457
Published
Client: Kingdom Center Mall Headline: Ice Show in Kingdom Brief: In-mall Mall Winter ice sculpting Event Work: Concept, Art Direction, Copywriting Executed Materials • Press ad • In-Mall branding • Coupons Feb 2008
66
Party in shakin’
67
Mob +966510852457
‘Alo’ between us
daaaangerous goal.. Come catch up
U, Driftin’?..
Screw it, let’s ATV? ..
firasbachi@gmail.com
game is on, where R U ? ..
The show is Awesoooome ..
Client: STC Telecom Product: Lana prepaid Headline: ‘Alo’ Between us! Brief: Prepaid for Youth Work: Campaign concept, Art Direction, Illustration, Copywriting (Saudi Accent), photo shoot Proposed Materials: • Press Ad • POSM • Booth stands • Tickets & membership cards • Banners • SMS • Ringtones & Rap song • Radio ad 2006
Pitch
firasbachi@gmail.com
Mob +966510852457
Published
Client: Obeikan Bookstores Brief: Buy Laptop & win a Yaris car Work: Campaign Concept, Art Direction. Executed Materials: Press Ad POSM Leaflets
68
2006
firasbachi@gmail.com
Mob +966510852457
Continue your airplane/car round trip
Published
Client: Best Ret Car Brand: Chevrolet Spark Brief: Rent a car, cheaper than getting airport taxi. Work: Concept, Art Direction Executed Materials Press ad
2006
69
firasbachi@gmail.com
Mob +966510852457
Coming to you Egypt
Client: Saptco /Saudi Public Transportation Work: Concept ,Art Direction, Brief: Egypt destination announcement Executed Materials • Press ad 2008
Being isn’t by wishing..
firasbachi@gmail.com
It’s by owning!
Mob +966510852457
Drive passion.. Fisker
Published
Teaser
Teaser
Client: FAL Automobile/ Car Builders Work: Concept, Art Direction, Copywriting
71
Brand: Fisker Brief: Brand Awareness Executed Materials: Press ad 2006
Reveal
Pitch
firasbachi@gmail.com
Mob +966510852457
Enjoy your party, inside YOUR bus
Client: Saptco /Saudi Public Transportation Work: Concept ,Art Direction, Brief: Affordable Private bus with driver Executed Materials • Press ad 2008
Open Heart Surgery
firasbachi@gmail.com
Mob +966510852457
Early Breast Cancer Detection
Published
Client: Mowasat Hospital Work: Full Campaign Concept, Art Direction. Executed Materials: • POSM • Posters 8 segmented visuals 2005
73
firasbachi@gmail.com
Mob +966510852457
Smaller car with bigger heart
Published
Client: Alissa Automobile Brand: Chevrolet Spark Brief: The smallest car with cheapest lease Work: Concept, Art direction Executed Materials Press ad
2006
74
firasbachi@gmail.com
Mob +966510852457
Client: Sharp, Hoshan Product: ARM Copier Concept: Really Heavy Duty Work: Concept, Art Direction. Copywriting Executed Materials: Press Ad Jun 2006
75
T 2 Email
76
Commercials
Portfolio
TV
firasbachi@gmail.com
Mob +966510852457
firasbachi@gmail.com
Mob +966510852457
Client: HP Brand: HP e-print Story: The father couldn’t attend his son’s school ceremony, but his bother has a way to share that moment instantly with his father. Work: 4 different scenario Concepts, Illustration, script
77 2010
Pitch
78
firasbachi@gmail.com
Mob +966510852457
Client: Prince Sultan Charity for Housing Story: Two kids building a Lego house, the rich kid put his toy inside the house to sleep, while the homeless kid put his toy outside. Headline: how can you sleep while someone can’t find a shelter. Work: CSR Campaign, 3 different scenario concepts, Illustration, script 2010
Pitch
firasbachi@gmail.com
Mob +966510852457
http://www.youtube.com/watch? v=yk3Hp9IBNEc&feature=plcp
Client: Zain Telecom Product: Zain Saudi League… Campaign: Our League… from us and for us. Story: a memory of childhood passion for football,.. Work: Concept, scripting, storyboard illustration, props for shooting. Executed Materials: TVC, Press ad, POS Materials, Web 79 Sep 2009
Published
80
firasbachi@gmail.com
Mob +966510852457
Client: Watani Detergent Story: The whole family was busy, they all give attention when they hear the sound of the mother shaking Watani detergent pack, Thematically like a famous Saudi Jingle, the family gather and dance. Work: 3 different TV Concepts, Illustration 2007
Pitch
Client: Man Divan/ Traditional Saudi Dress Work: 2 TVC scenario concepts, Illustration,
81
2010
Story: VIP Deal
Duration: 30 sec
firasbachi@gmail.com
Mob +966510852457
C
Portfolio
Creative Media & Production
82
3
firasbachi@gmail.com
Mob +966510852457
firasbachi@gmail.com
Smile.. customer sees your smile first.
Mob +966510852457
Published
Client: Bupa insurance Product: Up Your Service (Customer Service program) Work: Wobbler, part of UYS Program initiative, concept and art direction. Concept: • Smile.. customer sees your smile first. • Smile while talking to a customer.. Customer hears your smile first. • Smile while writing to a customer.. Customer reads your smile first. 2012
83
firasbachi@gmail.com
Mob +966510852457
Published
Brand: Bupa- STC Brief: Sales Kit Work: Concept, art direction 2011
84
firasbachi@gmail.com
Mob +966510852457
Published
Client: Phi Communication, self promoting Proposition: Sail the 7 seas of communications Brief: Branding in media show event 2010 Work: Concept, Art Direction. Copywriting Executed Materials: • Logo • Booth branding • Treasure map/ Ticket • Flyer/ paper ship
85
2010
firasbachi@gmail.com
Mob +966510852457
Client: Sunbula food Brand: Frozen vegies Brief: Supermarkets activation Work: Full Campaign Concept & Art direction, Copywriting Executed Materials: • Stands • Mascot • Stickers • Booth • POSM 2010
Pitch
firasbachi@gmail.com
Mob +966510852457
Client: Graphic arts fine-paper Work: Concept, art direction, copywriting Message: Empty envelope sent to customer.. Written on it: Do you think this space is enough to show what fine paper is? Find about us. An empty envelope to be sent to client, challenging the quality of paper. Executed Materials: Direct mailer 2009
87
firasbachi@gmail.com
Mob +966510852457
Client: Henkel Brand: DAC Brief: Create awareness for DAC poly-bag in-mall activation through a huge poly bag Work: Concept & Art direction Executions: • Balcony stand • Gondola 2009
firasbachi@gmail.com
Mob +966510852457
Client: Tabuk Pharmaceutical Brand: Vero (erectile dysfunction treatment) Work: Concept & Art direction Presented Creative Ideas: • POSM: • Car Jack Branding • Construction Crane Branding • Door hangers • Bags • Floor stickers 2008
89
firasbachi@gmail.com
Mob +966510852457
Client: Callem Mobile Work: Concept & Art direction Executed Materials: Phone & cards holder 2006
90
P4 Email
91
Portfolio
Print Materials
firasbachi@gmail.com
Mob +966510852457
firasbachi@gmail.com
Mob +966510852457
Brand: Sigma Paints Brief: Eid greetings Work: Concept, art direction Executed Materials: Greeting Email Shot 2011
92
firasbachi@gmail.com
Mob +966510852457
Published
Brand: Bupa- MOE Brief: Sales Kit Work: Concept, art direction 2011
93
firasbachi@gmail.com
Mob +966510852457
Published
Client: Khan Murjan Cafe Brief: The Restaurant is inspired by Khan Murjan the ancient Souk in Baghdad-Iraq. Work: Concept, Copywriting, Story Editing, Art Direction, Photo-shoot Executed Materials: • Dine in Menu • Photo library 2012
94
firasbachi@gmail.com
Mob +966510852457
Brand: Jazira Capital Brief: Eid greeting Card Work: Concept, art direction, Copywriting Executed Materials: Greeting Card 2011
95
firasbachi@gmail.com
Mob +966510852457
Client: Dana motors Brand: Bentley Brief: Test drive event invitation Work: Concept, art direction Executed Materials: Invitation card 2011
96
firasbachi@gmail.com
Mob +966510852457
Client: Alessa – Home Appliances Work: Concept, Art direction, copywriting Executed Materials: Corporate profile Product brochure 2010
97
firasbachi@gmail.com
Mob +966510852457
Client: Faris Alsaudia Real-Estate Concept: The horse is known by its knight, Real-Estate is like a wild horse, needs someone who can tame it. Faris = Knight (in Arabic) Work: Concept, Art direction, copywriting Executed Materials: Corporate brochure 2007
98
Pitch
firasbachi@gmail.com
Mob +966510852457
Client: Central Park Mall Brief: Branding Campaign Work: Concept, Art Direction. Executed Materials: • Brochure • Press ad • Website prototype • POS Materials • Posters 2008
99
Pitch
Brand: Hoss intropia Brief: Ramadan month Greeting card Work: 100 Concept, art direction
firasbachi@gmail.com
2010
Mob +966510852457
Published
firasbachi@gmail.com
Mob +966510852457
Published
Client: Kabab-ji , SA Work: Tarboosh (Lebanese Traditional hat) Concept, Art Direction. Executed Materials: • Dine in Menu • Delivery menu • Catering Menu 2008
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B Email
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Mob +966510852457
randing Portfolio
B
firasbachi@gmail.com
Brand building, Brand Strategy Name, Concept Logo Design, Logo uplift, Corporate Identity,
firasbachi@gmail.com
Mob +966510852457
Published
Client: Sanofi Brief: Corporate Communication and Internal initiative logos Work: Concept, Art Direction. Executed Materials: Logos 2012
firasbachi@gmail.com
Mob +966510852457
Published
Client: FMS Product Cardiospace program Brief: Cardiology systems, feasibility study planner & a hi-tech equipment supplier for hospitals. Work: Concept, Art Direction. Executed Materials: • Logo & Corporate Identity • Dubai launching event Materials: - Booth - Stands - Magazine ad - Wall stickers - 4 different Flyers
2009-2010 Freelance
firasbachi@gmail.com
Mob +966510852457
Published
Client: Ctrl p printing solutions Brief: Logo & brand identity Work: Concept, Art Direction. Executed Materials: • Logo • Corporate id • Branding materials • uniforms 2010
firasbachi@gmail.com
Mob +966510852457
Published
Client: Asdal Brief: Logo & brand identity Work: Concept, Art Direction. Executed Materials: • Logo • Id materials 2010
firasbachi@gmail.com
Mob +966510852457
Published
Client: IOWD (Wisdom & Dialogue Org.) Brief: Logo & brand identity Work: Launching, Concept, Art Direction, logo Design. Executed Materials: Logo Corporate identity Outdoor 2013
firasbachi@gmail.com
Mob +966510852457
Client: AlMajd Marble Brief: Logo & brand identity Work: Concept, Art Direction, logo Design. Executed Materials: Logo Options 2010
Pitch
firasbachi@gmail.com
Mob +966510852457
Client: Energy Drink Brief: Mini-Container identity Work: Concept, Name, Art Direction. Executed Materials: • Logo & Bottle design 2010
Pitch
firasbachi@gmail.com
Mob +966510852457
Client: Nadec Brief: Logo uplifting Work: Concept, Art Direction, logo Design. Executed Materials: Logos 2010
Pitch
firasbachi@gmail.com
Mob +966510852457
Published
Client: Widd gift shop Brief: New brand name, logo and identity Work: Concept, name, Art Direction. Executed Materials: • Name • Logo • Brand strategy
111
2010
firasbachi@gmail.com
Mob +966510852457
Published
Client: Urban Spaces Designers Brief: New brand name, logo and identity Work: Concept, art direction Executed Materials: • Name • Logo • Corporate Identity • Brand strategy
112
2010
firasbachi@gmail.com
Published
Mob +966510852457
Client: Toasta breakfast coffee house Brief: New concept for a breakfast restaurant, snacks and coffee shop Work: Name, Concept, Art Direction, logo Design. Executed Materials: • Names & Logo • Id materials • Restaurant materials • Uniforms • Brand strategy 2010
firasbachi@gmail.com
Mob +966510852457
Client: Toasta breakfast coffee house Brief: New brand identity Work: Concept, Art Direction, copywriting. Executed Materials: • Name & Logo • Id materials & menus • Restaurant materials • uniforms 2010 Published
firasbachi@gmail.com
Mob +966510852457
Published
Client: Burgy (steak & salad) Brief: New brand identity Work: Concept, Art Direction, story editing. Executed Materials: • Id materials • Wall posters • Restaurant materials • Delivery & dine-in menus • Uniforms • Brand strategy
Dine-in menu
Meal box
Tray placemat
2010
firasbachi@gmail.com
Mob +966510852457
Client: Lingerie brand Brief: Lingerie brand identity Work: Concept, Name, Art Direction, logo Design. Executed Materials: • Name • Logo • Brand strategy
116
2010
Pitch
firasbachi@gmail.com
Mob +966510852457
Published
Client: Alrayes Investment group Brief: Worldwide investments Work: Concept, Name, Art Direction, logo Design. Executed Materials: • Name • Logo • Corporate Identity • Brand strategy 2009
117
Constant Values, infinite possibilities !"#$%&'( ت$"*$+' إ،!&.$/ 0"1
firasbachi@gmail.com
Client: The Land Real Estate Proposition: Pi… constant values.. infinite Possibilities Work: Concept, Story, Art Direction, copywriting, logo design. Executed Materials: • Logo • Corporate identity • Press ad • Website prototype • Brochure • Outdoor • Giveaways 2008
118
Mob +966510852457
Pitch
firasbachi@gmail.com
Mob +966510852457
Client: Watin Bio-Life Work: Wateen=vain in Arabic Concept, Art Direction, logo design. Executed Materials: Logo 2005
119
P5 Email
120
Portfolio
Photo Shoot
firasbachi@gmail.com
Mob +966510852457
firasbachi@gmail.com
Mob +966510852457
Published
Client: Bank AJazira Campaign: Absher Be’izzak Work: Scenario, Photo shoot direction Photographey: • leap studios 2013
firasbachi@gmail.com
Mob +966510852457
Published
Client: Bupa Campaign: Service Hero Initiative Work: Scenario, Photo shoot direction Photographer: • Safi Jamal Ellail 2012
Client: Khan Murjan CafĂŠ Work: Scenario, , Photo shoot, & food styling 123 Photographer: Abdullah Saggaf
2012
firasbachi@gmail.com
Mob +966510852457
Published
firasbachi@gmail.com
Mob +966510852457
Published
Client: Qatalum Campaign: Qatar Career Fair & Qatar Environment Fair Work: Scenario, photo-shoot direction Photographers: • Habby Khalil • Shadi Edieh March 2011
124
firasbachi@gmail.com
Mob +966510852457
Published
Client: Qatalum Campaign: Qatar Career Fair & Qatar Environment Fair Work: Scenario, Photo shoot direction Photographers: • Habby Khalil • Shadi Edieh March 2011
125
Client: AlMarai Dairy Work: Scenario, Art Direction Photo shoot & food styling 126 Photographer: Freddie March 2009
firasbachi@gmail.com
Mob +966510852457
Published
D Email
Portfolio
Digital
Websites Web Banners Web Icons
127
6
firasbachi@gmail.com
Mob +966510852457
firasbachi@gmail.com
Mob +966510852457
Client: CPM Work: Concept, Execution. Executed Materials: Website prototype proposal 2008
128
Pitch
firasbachi@gmail.com
Mob +966510852457
1
Click on the image or copy link
Published
https://sites.google.com/site/firasbachi/gallery/interactive-multimedia-animation/Fedex(PackagingBanner).swf
2
Click on the image or copy link
https://sites.google.com/site/firasbachi/gallery/interactive-multimedia-animation/Fedex(SilhouetteBanner).swf
Client: Fedex Work: Concept, Execution, flash animation Executed Materials: Animated web banners 2007
Click on the image or copy link
https://sites.google.com/site/firasbachi/gallery/interactive-multimedia-animation/SaudiNationalTeam.swf
firasbachi@gmail.com
Mob +966510852457
Client: Saudi National team Work: Concept, flash animation. Executed Materials: Animated web banner 2007
Pitch
firasbachi@gmail.com
Mob +966510852457
Published
Click here
Client: Active-On Marketing Work: Concept, Execution. Illustration, animating. Executed Materials: • Animated Website www.active-on.com • Company Profile CD • Complete CI 2005
131
C 8 Email
Mascots
Illustration & Sketches
132
Portfolio
CARTOON
firasbachi@gmail.com
Mob +966510852457
firasbachi@gmail.com
Mob +966510852457
Stabilo.. the original, has no substitute
Published
Client: Stabilo Product: Point 88 pen Brief: Brand Awareness culture oriented visual. Work: Illustration, Typography Executed Materials • Saudi Oriented TVC • Press • In-Bookstores Branding • POSM
2011
133
firasbachi@gmail.com
Mob +966510852457
Client: Man Divan Saudi Traditional Dress Work: Concept, illustration Executed Materials TVC Packaging POSM 2009
firasbachi@gmail.com
Mob +966510852457
Published
Client: Oppo Medical Work: Print Board Illustration for presentation 2011
firasbachi@gmail.com
Mob +966510852457
Client: Crispy Chicken- Riyadh Work: Mr. Crispy Concept, illustration Executed Materials Cartoon mascots 2009
firasbachi@gmail.com
Mob +966510852457
Published
Client: Hi-Bye Sandwiches Work: From A to Z Full Campaign, Concept, Art direction, illustration Executed Materials • Cartoon mascots • Menus • Internal branding • Complete restaurant branding materials 2004
firasbachi@gmail.com
Mob +966510852457
Published
Client: Hum Hum burger Work: Full Branding Campaign Concept, Art direction, Illustration Executed Materials • Cartoon mascots • Dine-in & Delivery Menus • Brand Identity • Internal branding • Posters 2003
firasbachi@gmail.com
Mob +966510852457
Published
Client: Tamayoz Internet Cafe Work: Concept, Art direction, illustration Executed Materials • Cartoon mascot • POSM • See thru 2003
firasbachi@gmail.com
Mob +966510852457
Published
Client: T-MAG technology Magazine (Emoticons characters for monthly comic) Work: Concept, Art Direction, illustration Executed Materials • Cartoon mascots • Magazine ad 2002-2003
8
BIG &
30
More Than Major Global Brands, 141
60
more than Major Regional
Brands
firasbachi@gmail.com
Mob +966510852457
firasbachi@gmail.com
Mob +966510852457
& many more to come‌
THANKS Hope you e njoyed the s h o w
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Mob +966510852457
SO..!
FIRAS BACHI HOME PAGE Biography & More Info
Fluffy CaricaToonz Cartoons by Firas Bachi
2001-2012 Š Firas Bachi Mob: +966 501852457 firasbachi@gmail.com
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