Firas Bachi / Concept & Art Direction

firasbachi@gmail.com

Mob +966510852457

IT IS POSSIBLE IF YOU SAY SO!

Email

Firas Bachi 1

Concept| Art Direction | Copywriting | Cartoons | Drawing | Animation

SO..!

firasbachi@gmail.com

Mob +966510852457

IT IS POSSIBLE IF YOU SAY SO!

Email

Firas Bachi 2

Concept| Art Direction | Copywriting | Cartoons | Drawing | Animation

Email

firasbachi@gmail.com

Mob +966510852457

.. y e H the

n Tur s on light

Firas Bachi 3

Concept| Art Direction | Copywriting | Cartoons | Drawing | Animation

Email

firasbachi@gmail.com

Mob +966510852457

creative

Enjoy…

PORTFOLIO

Nov 2012

• Full Integrated Campaigns • Press Ads • TV Commercials • BTL & ATL • Creative Media & Production • Photo Shoot • Web & Animation • Branding

Firas Bachi Concept| Art Direction | Copywriting | Cartoons | Drawing | Animation

Email

Advertising

1

firasbachi@gmail.com

Portfolio

CAMPAIGNS

Mob +966510852457

Above & Below the line campaigns Outdoor TV Radio Press,

5

Email

firasbachi@gmail.com

Mob +966510852457

(Evaluate Your Health & Straighten it )

Watch Social Media Video http://www.youtube.com/watch?v=wf8llaiCUo

Published

Client: Bupa insurance Work: Concept, Art Direction, Illustration, Calligraphy & Typography, Radio Copywriting, Video Script & V.O Recording, Storyboard & Video Animation.

Brief: Costumer interactive engagement initiative during Ramadan Month Executed Materials • Press ads • In-mall media • In-mall Booth • Social media video • POSM • Digital web • Digital mobile app • leaflets • gifts • promoter outfit • e-greeting • 3 Radio ads July 2013

Email

firasbachi@gmail.com

Mob +966510852457

Listen 4 Radio commercials Triplets youtu.be/ayCktLuwuvo

Retiree youtu.be/a1sAW2Q13gE

Military youtu.be/y8rxPbgEFNA

Wedding youtu.be/7hIvnkNKqNc

Published

Client: Bank Al Jazira Campaign: Absher Bi’izzak Brief: Personal Finance Work: Full Campaign Concept, Art Direction, Copywriting, photo shoot Materials: • 4 Radio commercials • Press ads 4 Artworks • Digital/web • Social Media • posters • ATM Screen • Mall Mupi 2012-2013

Email

How many triangles you need to make a bike?

firasbachi@gmail.com

Mob +966510852457

Client: Bel Brand: La Vach Qui Rit Brief: Kids activities Work: Concept, Art Direction.

Executed Materials: Trampoline Ferris Wheel Masks Puzzles Jump game stand 2013

Pitch

Email

Teaser

Teaser

firasbachi@gmail.com

Mob +966510852457

Teaser

Published

Reveal

Reveal

9

Reveal

Client: BUPA Brief: SERVICE HERO initiative awareness internal campaign Work: Full Campaign Concept, Art Direction, Photo-shoot, copywriting Executed Materials: • 3 visuals • POSM • Wall sticker • Voting Box • Voting cards 2012

Email

firasbachi@gmail.com

Mob +966510852457

Published

Client: IOWD International organization for Wisdom & Dialogue

Project: Annabi (the prophet), the global humanitarian project Brief: Outdoor create awareness, • Annabi project • Assalmu Alayk TV channel Work: Concept, Copywriting, Art Direction, Calligraphy Executed Materials: Outdoor (unipole) 2013

10

Email

firasbachi@gmail.com

Mob +966510852457

See your self in/through it

Client: Renault Product: Fluence Brief: Car Awareness Work: Concept, Rough Art Direction, Copywriting Asst.

Materials: • Press ad proposal 2012

Renault Fluence‌ For the gourmet

Elegance snatches the spotlights

Pitch

Email

firasbachi@gmail.com

Mob +966510852457

Call Bupa

Listen Radio commercials Sample youtube.com/watch?v=gIuaXxT5Vk8

Published

Client: Bupa insurance Work: Concept, Art Direction, Illustration, Copywriting, Radio Recording.

Brief: Boost Calls Sales Executed Materials Phase 1 & 2 including: • Press ad • Outdoor • Flyers • POSM • 8 Radio ad • Digital/web • Social Media 2011-2012

Teaser press-ad

Reveal

Email

firasbachi@gmail.com

Mob +966510852457

Published

Email-shot

13

Client: Qatalum (Qatar Aluminum) Campaign: This is.. my next Eco (thing..)

Brief: Environment protection, Environment fair 2011 Work: Full Campaign Concept, Art Direction, photo shoot Materials: • Press ads (teaser & reveal), smart media • Exhibition Stand • Gift items • Collaterals • Web • Activities & games • Creative Interactive media March 2011

Email

firasbachi@gmail.com

Mob +966510852457

Published Because you’re Qatar’s fortune

14

Client: Qatalum (Qatar Aluminum) Campaign: Qatar’s Fortune Brief: Qatarization recruitment, Career fair 2011 Work: Full Campaign Concept, Art Direction, Copywriting, photo shoot Materials: • Press ads • Exhibition Stand • posters • Collaterals • Gift items March 2011

Email

Privacy.. With no heat

firasbachi@gmail.com

Mob +966510852457

Look in eyes of the sun

Client: V-Kool films Brief: Heatproof films Work: Concept, Art Direction, Copywriting Executed Materials: Press ad 2013

Pitch

Email

firasbachi@gmail.com

Mob +966510852457

Client: Sanofi Project: One day with patient (SanofiDiabetes) Work: Internal training initiative Campaign Full Campaign Concept, Art Direction, Copywriting.

Executed Materials: • Logo • POSM • Posters 2012

16

Email

firasbachi@gmail.com

Mob +966510852457

Tailor-made Career Opportunities

Client: Travel One Brief: Recruitment ad Work: Concept, Rough Art Direction, copywriting Executed Materials Press ads proposals 2012

proposal

17

Email

firasbachi@gmail.com

Mob +966510852457

Client: Alessa Brand: Crafft A/C Brief: The hottest summer ever Work: Full Campaign Concept, Art Direction, copywriting.

Executed Materials: • TVC Concept • Radio • Press Ad • POS materials • Leaflets

Astronaut cutout stand attached with a tube to an AC, in-store POSM

2010 This summer.. You’ll not survive without it

18 TV Commercial Storyboard

Email

firasbachi@gmail.com

Mob +966510852457

HAAS.. Because it’s for everyone

Published

Listen Radio commercial

Client: Alessa Brand: Hass Home Appliances Brief: Testimonial awareness campaign, variety of products, for everyone Work: Full Campaign Concept, Art Direction, Radio Recording Materials: • Radio ad • TVC concept Studios: Yahiya OB 2010

Email

firasbachi@gmail.com

Mob +966510852457

Magazine ad with fake article

Client: Alessa Brand: Crafft A/C Brief: It’s time Work: Concept, Art Direction.

Executed Materials: • TVC Concept • Radio • Press Ad • POS materials • Leaflets 2010

20

Pitch Paper hand fan/ Loose insert

outdoor

Email

firasbachi@gmail.com

Mob +966510852457

Flip the jar get prizes

Client: Puck Product: Cream Cheese Jar Brief: Promotion, Collect Jars get prizes Work: Concept, Rough Art Direction, copywriting Executed Materials Press ads proposal 2010

21

Pitch

Email

firasbachi@gmail.com

Mob +966510852457

Share your passion with us

Published

Client: Kingdom Tower Center Brief: world cup 2010 Work: Copywriting, Art Direction Executed Materials: • In-mall branding • 12 billboards for all football teams.

• Booth stand • Large see-thru stickers 2010

22

Email

firasbachi@gmail.com

Mob +966510852457

Just stir it.. No need for a spoon

Client: Craft Foods Product: Tang Brief: Tang singles (sachet) launching in SA Work: Concept, Art Direction, copywriting Materials: • Press ads • outdoors 2010

Pitch Presented in Dubai

Email

firasbachi@gmail.com

Mob +966510852457

An additional floor of pleasure, More shops. More joy

Client: Kingdom Center Mall Brief: New additional shopping floor in the Building Work: Concept, Copywriting, Art Direction Executed Materials: In-mall branding 2010

24

Email

firasbachi@gmail.com

Mob +966510852457

No place for illusion, our projects are real.

Published

Client: Memar Real-Estate Brief: Brand awareness campaign Work: Concept, Art Direction, Copywriting.

Executed Materials: Press Ad 2010

25

Email

firasbachi@gmail.com

Mob +966510852457

You are in the paradise of furniture

Client: AlMutlaq furniture Brief: Branding campaign Work: Concept, Art Direction, copywriting.

Materials: Press Ad 2010

26

Pitch

Email

Fasten you seatbelt… Long live you..

Check you tires… Long live you..

Stop then talk… Long live you..

Lower your speed… Long live you..

firasbachi@gmail.com

Mob +966510852457

Client: Saudi Traffic Police Headline: Long live..

Brief: Committing to traffic regulations Work: Concept & Copywriting Assistance, Talent.

Executed Materials 4 Different Visuals • Press Ad • Outdoor 2009

Pitch

Email

firasbachi@gmail.com

Mob +966510852457

Published

Client: Zain Telecom Headline: Words are Better when complete Brief: advance credit, to complete conversation.

Work: Campaign Concept, 4 segmented visuals Art Direction, copywriting Asst.

Executed Materials: • Press ad 4 visuals • POS posters • Flyers 2009

Email

firasbachi@gmail.com

Mob +966510852457

Published

Click to play

http://www.youtube.com/ watch?v=ZE2FzfZHqhQ&lr=1

Client: Zain Telecom Headline: Make your day a perfect 10/10 Brief: 10 SR extra for every 10SR you spend Work: Campaign Concept, Art Direction Executed Materials: • TVC • Outdoor • Press ad 3 visuals • POS Materials • Flyers • Web Sep 2009

Email

firasbachi@gmail.com

Mob +966510852457

Share your loved ones their special moments…

Roaming service from Zain

Published

Client: Zain Telecom Product: Roaming service Headline: Share your loved ones their moments Brief: Create awareness Work: Campaign Concept, Art Direction Executed Materials: • Outdoor billboards • Press ads • In-Flight user guide • Flyers • Web 2009

Email

firasbachi@gmail.com

Mob +966510852457

Your Fastest Chance to join the F1

Client: Zain Telecom Product: Broadband USB Dongle Brief: New product announcement Work: Concept, Art Direction Executed Materials Press ads 2009

31

Email

firasbachi@gmail.com

Mob +966510852457

Get them on your waves…

The Smallest Wi-Fi device ever

Published

Client: Zain Telecom Product: Zain-Fi internet device Brief: The Smallest Wi-Fi device announcement Work: Concept, Art Direction, photo-shoot Executed Materials • Press ads • Outdoor • POS Posters • Web • Flyers 2009

Email

firasbachi@gmail.com

Mob +966510852457

Your staring point for your dreams to come true

Published

Client: Zain Telecom Brief: Zain Women small projects support Work: Concept, Art Direction Executed Materials: • POSM • Rollup Stands • Leaflets • Web banners 2009

33

Email

firasbachi@gmail.com

Mob +966510852457

Surf your world‌ endlessly

Client: Zain Telecom Product: Blackberry web service Brief: Free Web Browsing Work: Concept, Art Direction Executed Materials Press ads 2009

34

Email

firasbachi@gmail.com

Mob +966510852457

Your SIM is your fingerprint… you won’t loose it…

Client: Zain Telecom Headline: Your SIM is your fingerprint… you won’t loose it…

Brief: SIM Swap (replacement) Work: Concept Rough Art direction copywriting Executed Materials Press ad 2009

Email

firasbachi@gmail.com

Mob +966510852457

Renew your life & receive your gift

Published

Client: Apple Fitness Brief: Promotion: free laptops & iPods, for the 1st 100 subscribers Work: Full Campaign Concept, Art Direction. Copywriting Executed Materials: • Press Ad • POSM • Posters • Banners • Vouchers Jun 2009

36

Freelance

Email

firasbachi@gmail.com

Mob +966510852457

Renew.. Unveil the New you..

Published

Client: Apple Fitness Brief: Branding campaign Work: Full Campaign Concept, Art Direction. Copywriting Materials: • Internal Branding • POSM • Posters • Brochure • Collaterals • Leaflet Dispenser Jun 2009 Freelance

Email

firasbachi@gmail.com

Mob +966510852457

Client: Apple Fitness Headline: Secret of Gravity Brief: Branding campaign Work: Concept, Illustration, Art Direction. Copywriting Executed Materials: Press Ad Proposal Jun 2009

38

Email

firasbachi@gmail.com

Mob +966510852457

Published

Client: Jamjoom Group/ Impact Campaign: I love my city clean Brief: Beach clean up (SCR) Work: Concept, Illustration, Art Direction. Copywriting Executed Materials: Magazine ad, flyers, POSM, Outdoor on Jeddah Beach 2013

39

Email

firasbachi@gmail.com

Mob +966510852457

Published

Teaser 1: I am a real doctor‌ Soon

Teaser 2: I am a real cop ‌ Soon Reveal: We do real jobs in the city of children

Client: Minopolis Direction: Kids in real jobs Work:40 Concept, Illustration, Art Direction. Copywriting, Typography 2013

Brief: Launching Minopolis in Saudi Materials: Magazine ad, Press ad, flyers, POSM, Outdoor

Email

firasbachi@gmail.com

Mob +966510852457

Published

Client: Graphic arts fine paper Headline: The only limitation is your…

Brief: Create awareness Work: Art Direction Executed Materials • Creative production on Press and Magazine Ads • Animated web banner 2009

41

Email

firasbachi@gmail.com

Mob +966510852457

Milk…

Natural drink, With supernatural powers.

Client: Saudi Milk Council Brief: A Campaign proposed to support drinking milk in Saudi Arabia Work: Conceptualizing, Rough Art Direction, Copywriting Asst.

Proposed Materials: • 2 TVC concepts • Outdoors • Press ads • POS Materials • Stands • Flyers • Web • Truck & cars branding • Gift items

42

2008

Pitch

Email

firasbachi@gmail.com

Mob +966510852457

Sorry bird, I can’t carry your nest anymore

Client: Jeddah Recycle Association Campaign: Save paper.. save trees.. save lives..

Brief: CSR environmental campaign Work: Concept, Copywriting Executed Materials: Press Ad 2008

43

Pitch

Email

firasbachi@gmail.com

Mob +966510852457

Riyadh city got sweeter

Client: Kalimat Chocolate Brief: Launching Kalimat Chocolate brand in Riyadh.

Work: Concept, Art Direction, Copywriting Executed Materials Press ad 2008

44

Email

firasbachi@gmail.com

Mob +966510852457

This might be the farthest they see, not what they really look to

Client: DCA Brief: Fundraising for Disabled children in Ramadan Month Work: Art Direction Executed Materials: • TVC • Press ad 2008

45

Email

firasbachi@gmail.com

Mob +966510852457

Client: IDIS Headline: Think Higher…

Brief: The 1st Development & Investment Exhibition Announcement Work: Concept, Art Direction, Copywriting Executed Materials • Press ad • Invitation card 2008

46

Email

Do you really know how you like it?

I like it Juicy…

47 I like it Hot…

I Know what I like…!

firasbachi@gmail.com

Mob +966510852457

Published

Client: Texas Chicken Headline: I Know what I like…!

Brief: Do you know what good is ..

Brand Launching in SA Teaser-Reveal Campaign Work: Full Campaign Concept, Art Direction. Copywriting Executed Materials • Press Ad • POS Materials • Posters & Banners • Dine in & delivery Menus • Mobile Truck • SMS • Digital /Web

Email

firasbachi@gmail.com

Mob +966510852457

Islamic Seasonal greetings

Published

Client: Limitless Real estate, Saudi Work: Concept , Art Direction, Illustration Executed Materials: Press ad Dec 2008

Email

firasbachi@gmail.com

Mob +966510852457

Scratch & win!...

Re-paint your car with 40% off

Published

Client: Nissan, SA Work: Concept, Art Direction.

Copywriting Executed Materials: Ad Flyer 2008

Email

firasbachi@gmail.com

Mob +966510852457

Your A\C is on.. Your summer is cool..

Free check-up for your AC

Published

Client: Nissan, SA Work: Concept, Art Direction.

Copywriting Executed Materials: Ad Flyer 2008

Email

Be best when you learn more

firasbachi@gmail.com

Mob +966510852457

Rise.. to new levels by learning

Client: KFSHRC Brief: HR Training department branding Work: Concept, Art Direction. copywriting Executed Materials: In-hospital POSM 4 divisions.. 4 visuals May 2009

51

Email

64 inch of excitement

5 Liter of refreshment

2,5 MHZ of freedom

12 Mpxl of memories

firasbachi@gmail.com

Mob +966510852457

24000 units of chillout

Published

Client: Electro Headline: … units of happiness Brief: Launching in Jeddah Work: Art Direction, copywriting Executed Materials: • In-mall branding • stands & banners • See-thru • POSM • 12 segmented visuals Teaser & Reveal.

2007 7,2 MB/Sec of Connectivity

52

900 R/S of purity

80 GB of joy

Email

firasbachi@gmail.com

Mob +966510852457

The specialist‌ now in Yanbu industrial city

Client: Electro Electronics, SA Work: Concept Art Direction Executed Materials: Press ad 2008

53

Email

firasbachi@gmail.com

Mob +966510852457

Come in the afternoon..

Enjoy your free coffee!

Client: Pizza Hut, SA Brief: Free coffee in Female section Work: Concept, Art Direction.

Copywriting Executed Materials: Press ad 2007

54

Email

World is yours

firasbachi@gmail.com

Mob +966510852457

The five times in with finest touch

Published

Client: La Premiere Jewellery Brand: JACOB & CO. Work: Concept, Art Direction, Executed Materials • Press ads 2007

55

Email

firasbachi@gmail.com

Mob +966510852457

This Summer is Disney Summer

Published

Client: ITL world Brief: Disney Summer & cruise-line Work: Concept, Art Direction, copywriting , Materials • Press ads • Flyers • Rollup stands • Social Media • Activation stand • Mother & kids expo.

Jeddah 2013

56

Email

firasbachi@gmail.com

Mob +966510852457

You Call.. We Shoot

Published

Client: Kabab-ji Brief: Delivery Express awareness Ad & logo Work: Concept, Art direction, Logo design, Copywriting Executed Materials: • Ad • Logo 2008

Email

firasbachi@gmail.com

Mob +966510852457

It will speak for itself

Published

Client: Kabab-ji, SA Work: Art Direction, photo shoot directing Brief: Create awareness Executed Materials • Press ad • Outdoor • Flyers 2008

Email

firasbachi@gmail.com

Mob +966510852457

Securing marriage expenses is closer than what it seem

Published

Client: Riyad Bank Brief: Personal Finance/ Marriage Work: Art Direction.

Executed Materials • Press Ad • TVC’s • POSM 2007

59

Email

firasbachi@gmail.com

Mob +966510852457

Get it, no easier.

Published

Client: Autostar car lease Brief: Easy leasing Work: Concept, Art direction Executed Materials Press ad POSM

2007

60

Email

firasbachi@gmail.com

Mob +966510852457

Design the career of your future

Published

Client: ASI (Art & Skills Institute) Brief: Art & Skills Institute (Fashion, painting, sculpting) Launching.

Work: Art Direction, Illustration Executed Materials: 3 segmented visuals • Press ad • Flyers 2007

61

Email

firasbachi@gmail.com

Mob +966510852457

Published

Client: Obeikan Bookstores Brief: Re-branding Campaign Work: Campaign Concept, Art Direction.

Executed Materials: Press Ad (4 Segmented Visuals) 2008

62

Email

firasbachi@gmail.com

Mob +966510852457

Published

Client: Alissa Motors Brand: ISUZU D-MAX Campaign: The Challenge Trip Brief: Create awareness campaign a convoy of D-Max cars drive 5000km around the kingdom with the cheapest fuel cost, showing the challenging features of the car.

Work: Concept, Art Direction.

Creative Copywriting Executed Materials • Press Ad • Magazine ad • Banners & POSM • Activation • Digital /web

63 2009

Email

firasbachi@gmail.com

Mob +966510852457

Welcome to the finest place..

In the holiest month

Published

Client: Kingdom Center Mall Brief: Ramadan Holy month greetings Work: Concept, Art Direction Executed Materials • Press ad • Greeting card Sep 2006

Greeting card

64

Email

firasbachi@gmail.com

Mob +966510852457

Published

Client: Kingdom Center Mall Headline: Ice Show in Kingdom Brief: In-mall Mall Winter ice sculpting Event Work: Concept, Art Direction, Copywriting Executed Materials • Press ad • In-Mall branding • Coupons Feb 2008

66

Email

Party in shakin’

67

Mob +966510852457

‘Alo’ between us

daaaangerous goal.. Come catch up

U, Driftin’?..

Screw it, let’s ATV? ..

firasbachi@gmail.com

game is on, where R U ? ..

The show is Awesoooome ..

Client: STC Telecom Product: Lana prepaid Headline: ‘Alo’ Between us!

Brief: Prepaid for Youth Work: Campaign concept, Art Direction, Illustration, Copywriting (Saudi Accent), photo shoot Proposed Materials: • Press Ad • POSM • Booth stands • Tickets & membership cards • Banners • SMS • Ringtones & Rap song • Radio ad 2006

Pitch

Email

firasbachi@gmail.com

Mob +966510852457

Published

Client: Obeikan Bookstores Brief: Buy Laptop & win a Yaris car Work: Campaign Concept, Art Direction.

Executed Materials: Press Ad POSM Leaflets

68

2006

Email

firasbachi@gmail.com

Mob +966510852457

Continue your airplane/car round trip

Published

Client: Best Ret Car Brand: Chevrolet Spark Brief: Rent a car, cheaper than getting airport taxi.

Work: Concept, Art Direction Executed Materials Press ad

2006

69

Email

firasbachi@gmail.com

Mob +966510852457

Coming to you Egypt

Client: Saptco /Saudi Public Transportation Work: Concept ,Art Direction, Brief: Egypt destination announcement Executed Materials • Press ad 2008

Email

Being isn’t by wishing..

firasbachi@gmail.com

It’s by owning!

Mob +966510852457

Drive passion.. Fisker

Published

Teaser

Teaser

Client: FAL Automobile/ Car Builders Work: Concept, Art Direction, Copywriting

71

Brand: Fisker Brief: Brand Awareness Executed Materials: Press ad 2006

Reveal

Pitch

Email

firasbachi@gmail.com

Mob +966510852457

Enjoy your party, inside YOUR bus

Client: Saptco /Saudi Public Transportation Work: Concept ,Art Direction, Brief: Affordable Private bus with driver Executed Materials • Press ad 2008

Email

Open Heart Surgery

firasbachi@gmail.com

Mob +966510852457

Early Breast Cancer Detection

Published

Client: Mowasat Hospital Work: Full Campaign Concept, Art Direction.

Executed Materials: • POSM • Posters 8 segmented visuals 2005

73

Email

firasbachi@gmail.com

Mob +966510852457

Smaller car with bigger heart

Published

Client: Alissa Automobile Brand: Chevrolet Spark Brief: The smallest car with cheapest lease Work: Concept, Art direction Executed Materials Press ad

2006

74

Email

firasbachi@gmail.com

Mob +966510852457

Client: Sharp, Hoshan Product: ARM Copier Concept: Really Heavy Duty Work: Concept, Art Direction.

Copywriting Executed Materials: Press Ad Jun 2006

75

T 2 Email

76

Commercials

Portfolio

TV

firasbachi@gmail.com

Mob +966510852457

Email

firasbachi@gmail.com

Mob +966510852457

Client: HP Brand: HP e-print Story: The father couldn’t attend his son’s school ceremony, but his bother has a way to share that moment instantly with his father.

Work: 4 different scenario Concepts, Illustration, script

77 2010

Pitch

Email

78

firasbachi@gmail.com

Mob +966510852457

Client: Prince Sultan Charity for Housing Story: Two kids building a Lego house, the rich kid put his toy inside the house to sleep, while the homeless kid put his toy outside.

Headline: how can you sleep while someone can’t find a shelter.

Work: CSR Campaign, 3 different scenario concepts, Illustration, script 2010

Pitch

Email

firasbachi@gmail.com

Mob +966510852457

http://www.youtube.com/watch? v=yk3Hp9IBNEc&feature=plcp

Client: Zain Telecom Product: Zain Saudi League… Campaign: Our League… from us and for us.

Story: a memory of childhood passion for football,.. Work: Concept, scripting, storyboard illustration, props for shooting.

Executed Materials: TVC, Press ad, POS Materials, Web 79 Sep 2009

Published

Email

80

firasbachi@gmail.com

Mob +966510852457

Client: Watani Detergent Story: The whole family was busy, they all give attention when they hear the sound of the mother shaking Watani detergent pack, Thematically like a famous Saudi Jingle, the family gather and dance.

Work: 3 different TV Concepts, Illustration 2007

Pitch

Email

Client: Man Divan/ Traditional Saudi Dress Work: 2 TVC scenario concepts, Illustration,

81

2010

Story: VIP Deal

Duration: 30 sec

firasbachi@gmail.com

Mob +966510852457

C

Email

Portfolio

Creative Media & Production

82

3

firasbachi@gmail.com

Mob +966510852457

Email

firasbachi@gmail.com

Smile.. customer sees your smile first.

Mob +966510852457

Published

Client: Bupa insurance Product: Up Your Service (Customer Service program) Work: Wobbler, part of UYS Program initiative, concept and art direction.

Concept: • Smile.. customer sees your smile first.

• Smile while talking to a customer.. Customer hears your smile first.

• Smile while writing to a customer.. Customer reads your smile first.

2012

83

Email

firasbachi@gmail.com

Mob +966510852457

Published

Brand: Bupa- STC Brief: Sales Kit Work: Concept, art direction 2011

84

Email

firasbachi@gmail.com

Mob +966510852457

Published

Client: Phi Communication, self promoting Proposition: Sail the 7 seas of communications Brief: Branding in media show event 2010 Work: Concept, Art Direction. Copywriting Executed Materials: • Logo • Booth branding • Treasure map/ Ticket • Flyer/ paper ship

85

2010

Email

firasbachi@gmail.com

Mob +966510852457

Client: Sunbula food Brand: Frozen vegies Brief: Supermarkets activation Work: Full Campaign Concept & Art direction, Copywriting Executed Materials: • Stands • Mascot • Stickers • Booth • POSM 2010

Pitch

Email

firasbachi@gmail.com

Mob +966510852457

Client: Graphic arts fine-paper Work: Concept, art direction, copywriting Message: Empty envelope sent to customer.. Written on it: Do you think this space is enough to show what fine paper is? Find about us.

An empty envelope to be sent to client, challenging the quality of paper.

Executed Materials: Direct mailer 2009

87

Email

firasbachi@gmail.com

Mob +966510852457

Client: Henkel Brand: DAC Brief: Create awareness for DAC poly-bag in-mall activation through a huge poly bag Work: Concept & Art direction Executions: • Balcony stand • Gondola 2009

Email

firasbachi@gmail.com

Mob +966510852457

Client: Tabuk Pharmaceutical Brand: Vero (erectile dysfunction treatment) Work: Concept & Art direction Presented Creative Ideas: • POSM: • Car Jack Branding • Construction Crane Branding • Door hangers • Bags • Floor stickers 2008

89

Email

firasbachi@gmail.com

Mob +966510852457

Client: Callem Mobile Work: Concept & Art direction Executed Materials: Phone & cards holder 2006

90

P4 Email

91

Portfolio

Print Materials

firasbachi@gmail.com

Mob +966510852457

Email

firasbachi@gmail.com

Mob +966510852457

Brand: Sigma Paints Brief: Eid greetings Work: Concept, art direction Executed Materials: Greeting Email Shot 2011

92

Email

firasbachi@gmail.com

Mob +966510852457

Published

Brand: Bupa- MOE Brief: Sales Kit Work: Concept, art direction 2011

93

Email

firasbachi@gmail.com

Mob +966510852457

Published

Client: Khan Murjan Cafe Brief: The Restaurant is inspired

by Khan Murjan the ancient Souk in Baghdad-Iraq.

Work: Concept, Copywriting, Story Editing, Art Direction, Photo-shoot Executed Materials: • Dine in Menu • Photo library 2012

94

Email

firasbachi@gmail.com

Mob +966510852457

Brand: Jazira Capital Brief: Eid greeting Card Work: Concept, art direction, Copywriting Executed Materials: Greeting Card 2011

95

Email

firasbachi@gmail.com

Mob +966510852457

Client: Dana motors Brand: Bentley Brief: Test drive event invitation Work: Concept, art direction Executed Materials: Invitation card 2011

96

Email

firasbachi@gmail.com

Mob +966510852457

Client: Alessa – Home Appliances Work: Concept, Art direction, copywriting Executed Materials: Corporate profile Product brochure 2010

97

Email

firasbachi@gmail.com

Mob +966510852457

Client: Faris Alsaudia Real-Estate Concept: The horse is known by its knight, Real-Estate is like a wild horse, needs someone who can tame it.

Faris = Knight (in Arabic) Work: Concept, Art direction, copywriting Executed Materials: Corporate brochure 2007

98

Pitch

Email

firasbachi@gmail.com

Mob +966510852457

Client: Central Park Mall Brief: Branding Campaign Work: Concept, Art Direction.

Executed Materials: • Brochure • Press ad • Website prototype • POS Materials • Posters 2008

99

Pitch

Email

Brand: Hoss intropia Brief: Ramadan month Greeting card Work: 100 Concept, art direction

firasbachi@gmail.com

2010

Mob +966510852457

Published

Email

firasbachi@gmail.com

Mob +966510852457

Published

Client: Kabab-ji , SA Work: Tarboosh (Lebanese Traditional hat) Concept, Art Direction.

Executed Materials: • Dine in Menu • Delivery menu • Catering Menu 2008

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B Email

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Mob +966510852457

randing Portfolio

B

firasbachi@gmail.com

Brand building, Brand Strategy Name, Concept Logo Design, Logo uplift, Corporate Identity,

Email

firasbachi@gmail.com

Mob +966510852457

Published

Client: Sanofi Brief: Corporate Communication and Internal initiative logos Work: Concept, Art Direction.

Executed Materials: Logos 2012

Email

firasbachi@gmail.com

Mob +966510852457

Published

Client: FMS Product Cardiospace program Brief: Cardiology systems, feasibility study planner & a hi-tech equipment supplier for hospitals.

Work: Concept, Art Direction.

Executed Materials: • Logo & Corporate Identity • Dubai launching event Materials: - Booth - Stands - Magazine ad - Wall stickers - 4 different Flyers

2009-2010 Freelance

Email

firasbachi@gmail.com

Mob +966510852457

Published

Client: Ctrl p printing solutions Brief: Logo & brand identity Work: Concept, Art Direction.

Executed Materials: • Logo • Corporate id • Branding materials • uniforms 2010

Email

firasbachi@gmail.com

Mob +966510852457

Published

Client: Asdal Brief: Logo & brand identity Work: Concept, Art Direction.

Executed Materials: • Logo • Id materials 2010

Email

firasbachi@gmail.com

Mob +966510852457

Published

Client: IOWD (Wisdom & Dialogue Org.) Brief: Logo & brand identity Work: Launching, Concept, Art Direction, logo Design.

Executed Materials: Logo Corporate identity Outdoor 2013

Email

firasbachi@gmail.com

Mob +966510852457

Client: AlMajd Marble Brief: Logo & brand identity Work: Concept, Art Direction, logo Design.

Executed Materials: Logo Options 2010

Pitch

Email

firasbachi@gmail.com

Mob +966510852457

Client: Energy Drink Brief: Mini-Container identity Work: Concept, Name, Art Direction.

Executed Materials: • Logo & Bottle design 2010

Pitch

Email

firasbachi@gmail.com

Mob +966510852457

Client: Nadec Brief: Logo uplifting Work: Concept, Art Direction, logo Design.

Executed Materials: Logos 2010

Pitch

Email

firasbachi@gmail.com

Mob +966510852457

Published

Client: Widd gift shop Brief: New brand name, logo and identity Work: Concept, name, Art Direction.

Executed Materials: • Name • Logo • Brand strategy

111

2010

Email

firasbachi@gmail.com

Mob +966510852457

Published

Client: Urban Spaces Designers Brief: New brand name, logo and identity Work: Concept, art direction Executed Materials: • Name • Logo • Corporate Identity • Brand strategy

112

2010

Email

firasbachi@gmail.com

Published

Mob +966510852457

Client: Toasta breakfast coffee house Brief: New concept for a breakfast restaurant, snacks and coffee shop Work: Name, Concept, Art Direction, logo Design.

Executed Materials: • Names & Logo • Id materials • Restaurant materials • Uniforms • Brand strategy 2010

Email

firasbachi@gmail.com

Mob +966510852457

Client: Toasta breakfast coffee house Brief: New brand identity Work: Concept, Art Direction, copywriting.

Executed Materials: • Name & Logo • Id materials & menus • Restaurant materials • uniforms 2010 Published

Email

firasbachi@gmail.com

Mob +966510852457

Published

Client: Burgy (steak & salad) Brief: New brand identity Work: Concept, Art Direction, story editing.

Executed Materials: • Id materials • Wall posters • Restaurant materials • Delivery & dine-in menus • Uniforms • Brand strategy

Dine-in menu

Meal box

Tray placemat

2010

Email

firasbachi@gmail.com

Mob +966510852457

Client: Lingerie brand Brief: Lingerie brand identity Work: Concept, Name, Art Direction, logo Design.

Executed Materials: • Name • Logo • Brand strategy

116

2010

Pitch

Email

firasbachi@gmail.com

Mob +966510852457

Published

Client: Alrayes Investment group Brief: Worldwide investments Work: Concept, Name, Art Direction, logo Design.

Executed Materials: • Name • Logo • Corporate Identity • Brand strategy 2009

117

Email

Constant Values, infinite possibilities !"#$%&'( ‫ت‬$"*$+'‫ إ‬،!&.$/ 0"1

firasbachi@gmail.com

Client: The Land Real Estate Proposition: Pi… constant values.. infinite Possibilities Work: Concept, Story, Art Direction, copywriting, logo design.

Executed Materials: • Logo • Corporate identity • Press ad • Website prototype • Brochure • Outdoor • Giveaways 2008

118

Mob +966510852457

Pitch

Email

firasbachi@gmail.com

Mob +966510852457

Client: Watin Bio-Life Work: Wateen=vain in Arabic Concept, Art Direction, logo design.

Executed Materials: Logo 2005

119

P5 Email

120

Portfolio

Photo Shoot

firasbachi@gmail.com

Mob +966510852457

Email

firasbachi@gmail.com

Mob +966510852457

Published

Client: Bank AJazira Campaign: Absher Be’izzak Work: Scenario, Photo shoot direction Photographey: • leap studios 2013

Email

firasbachi@gmail.com

Mob +966510852457

Published

Client: Bupa Campaign: Service Hero Initiative Work: Scenario, Photo shoot direction Photographer: • Safi Jamal Ellail 2012

Email

Client: Khan Murjan CafĂŠ Work: Scenario, , Photo shoot, & food styling 123 Photographer: Abdullah Saggaf

2012

firasbachi@gmail.com

Mob +966510852457

Published

Email

firasbachi@gmail.com

Mob +966510852457

Published

Client: Qatalum Campaign: Qatar Career Fair & Qatar Environment Fair Work: Scenario, photo-shoot direction Photographers: • Habby Khalil • Shadi Edieh March 2011

124

Email

firasbachi@gmail.com

Mob +966510852457

Published

Client: Qatalum Campaign: Qatar Career Fair & Qatar Environment Fair Work: Scenario, Photo shoot direction Photographers: • Habby Khalil • Shadi Edieh March 2011

125

Email

Client: AlMarai Dairy Work: Scenario, Art Direction Photo shoot & food styling 126 Photographer: Freddie March 2009

firasbachi@gmail.com

Mob +966510852457

Published

D Email

Portfolio

Digital

Websites Web Banners Web Icons

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6

firasbachi@gmail.com

Mob +966510852457

Email

firasbachi@gmail.com

Mob +966510852457

Client: CPM Work: Concept, Execution.

Executed Materials: Website prototype proposal 2008

128

Pitch

Email

firasbachi@gmail.com

Mob +966510852457

1

Click on the image or copy link

Published

https://sites.google.com/site/firasbachi/gallery/interactive-multimedia-animation/Fedex(PackagingBanner).swf

2

Click on the image or copy link

https://sites.google.com/site/firasbachi/gallery/interactive-multimedia-animation/Fedex(SilhouetteBanner).swf

Client: Fedex Work: Concept, Execution, flash animation Executed Materials: Animated web banners 2007

Email

Click on the image or copy link

https://sites.google.com/site/firasbachi/gallery/interactive-multimedia-animation/SaudiNationalTeam.swf

firasbachi@gmail.com

Mob +966510852457

Client: Saudi National team Work: Concept, flash animation.

Executed Materials: Animated web banner 2007

Pitch

Email

firasbachi@gmail.com

Mob +966510852457

Published

Click here

Client: Active-On Marketing Work: Concept, Execution.

Illustration, animating.

Executed Materials: • Animated Website www.active-on.com • Company Profile CD • Complete CI 2005

131

C 8 Email

Mascots

Illustration & Sketches

132

Portfolio

CARTOON

firasbachi@gmail.com

Mob +966510852457

Email

firasbachi@gmail.com

Mob +966510852457

Stabilo.. the original, has no substitute

Published

Client: Stabilo Product: Point 88 pen Brief: Brand Awareness culture oriented visual.

Work: Illustration, Typography Executed Materials • Saudi Oriented TVC • Press • In-Bookstores Branding • POSM

2011

133

Email

firasbachi@gmail.com

Mob +966510852457

Client: Man Divan Saudi Traditional Dress Work: Concept, illustration Executed Materials TVC Packaging POSM 2009

Email

firasbachi@gmail.com

Mob +966510852457

Published

Client: Oppo Medical Work: Print Board Illustration for presentation 2011

Email

firasbachi@gmail.com

Mob +966510852457

Client: Crispy Chicken- Riyadh Work: Mr. Crispy Concept, illustration Executed Materials Cartoon mascots 2009

Email

firasbachi@gmail.com

Mob +966510852457

Published

Client: Hi-Bye Sandwiches Work: From A to Z Full Campaign, Concept, Art direction, illustration Executed Materials • Cartoon mascots • Menus • Internal branding • Complete restaurant branding materials 2004

Email

firasbachi@gmail.com

Mob +966510852457

Published

Client: Hum Hum burger Work: Full Branding Campaign Concept, Art direction, Illustration Executed Materials • Cartoon mascots • Dine-in & Delivery Menus • Brand Identity • Internal branding • Posters 2003

Email

firasbachi@gmail.com

Mob +966510852457

Published

Client: Tamayoz Internet Cafe Work: Concept, Art direction, illustration Executed Materials • Cartoon mascot • POSM • See thru 2003

Email

firasbachi@gmail.com

Mob +966510852457

Published

Client: T-MAG technology Magazine (Emoticons characters for monthly comic) Work: Concept, Art Direction, illustration Executed Materials • Cartoon mascots • Magazine ad 2002-2003

8

Email

BIG &

30

More Than Major Global Brands, 141

60

more than Major Regional

Brands

firasbachi@gmail.com

Mob +966510852457

Email

firasbachi@gmail.com

Mob +966510852457

& many more to come‌

Email

THANKS Hope you e njoyed the s h o w

firasbachi@gmail.com

Mob +966510852457

SO..!

FIRAS BACHI HOME PAGE Biography & More Info

Fluffy CaricaToonz Cartoons by Firas Bachi

2001-2012 Š Firas Bachi Mob: +966 501852457 firasbachi@gmail.com

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