SARAHPILGRIM
Process Book for the course DSGN 2010 Fall Semester, 2010
Design Studio 1: Principles, Theories and Practices of 2D and 3D Design Prof. Michael B. LeBlanc Division of Design NSCAD University
SARAHPILGRIM
PROCESSBOOK
TABLEOF CONTENT
2
TYPESPECIMEN
5
DESIGNPERMUTATION
9
GRID
13
HIERARCHY
19
FONTFLAG
25
WORDPLAY
31
UGLYWEBSITEREGROOVING
35
PRODUCTPACKAGE
39
HOME
45
3
SARAHPILGRIM
PROCESSBOOK
TYPE SPECIMEN
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5
SARAHPILGRIM
PROCESSBOOK
TYPE SPECIMEN CLASSNOTES
FINALTYPESPECIMEN DejaVu Serif Book
ABCDEFGHIJKLMNOPQRSTUWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 DejaVu Serif Book 10pt.
Georgia Regular 10pt.
Times Regular 10pt.
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SARAHPILGRIM
PROCESSBOOK
DESIGN PERMUTATIONS
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SARAHPILGRIM
PROCESSBOOK
DESIGN PERMUTATIONS Template for Evolving and Breeding a Monogram Design
Parent B
Parent C
P
SP C
SC
A/B Breeding Set
CP S
P P SC
P
C S
SP C
Parent A
S C
Parent D
P C S
CP SC
S
SP C
CP
S
SP C
SP C
SP C
SP C
SP C
SP C
SP C
B/C Breeding Set
P
S
P C
P
C
P
SP C
P
CP
P C
SCP
SCP
SCP
SCP
S
P
SC
C S
SCP
A/D Breeding Set
C S
CS
P
C S
CP
S
P
SP
S
SP C
P S P
C
P
P
SC
C S
SCP
C
P
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B/D Breeding Set
10
SP C
A/C Breeding Set
SC
SCP SCP SCP SCP SCP
FINAL SIX DESIGNS
S
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SARAHPILGRIM
PROCESSBOOK
GRID
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PROCESSBOOK
GRID COVERPAGE After placing a grid over the cover page of the Maclean’s Magazine I have noticed that the layout is incredibly symmetrical. I am able to find four prominent columns that every element on the cover can fit in. Maclean’s is a magazine suited toward a specific demographic therefore they must keep the same organized look month after month which explains their arrangement. The top section of the cover, which includes the large bold title, takes 1/3 of the space on the page. It references the empty white space created at the bottom of the page that makes it seem perfectly divided into thirds. The title of the magazine along with page information above it is centered. Also at the top, there is a right
justified text in the first column and left justified text in the fourth column. These justifications border the text between the two and only add to the pages’ symmetry. The image of the Bonhomme Carnaval and the bold text beside it are balanced and individually encompass two of the four columns. An illusive white border surrounds each element on the page without any overlapping or haphazard placement. The thickness of the white border is similar as the distance directly above and below the title. Every text and image stays within their specific boundaries and don’t go outside the line.
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CONTENTPAGE
SARAHPILGRIM
The content page of Maclean’s Magazine, unlike the four columns of the cover page, can be divided into eight columns in which everything fits. You are able to see the smaller number of columns when looking at the lower section of the page. This section is comprised of the eight columns with centered justified text in the middle of each. The content
page as a whole is also very symmetrical. Every text and image box is placed in an orderly manner and none of them veers away from the organized look that Maclean’s is well known for. Again, a suggested white border surrounds the content on the page. At the top of the page, the title along with a subtitle below it and the date/volume are all centered justified. These three text boxes take up the two middle columns. The three images can be evenly split to fit the eight-column grid. Also centered is the text box below the images that sits on top of two larger columns of the same height and width although the highlighted titles in each column are not lined up. This is due to the unequal number of listings within these highlighted categories.
2PAGESPREAD This twopage spread taken from Maclean’s magazine can be separated in to three larger columns per page or nine smaller columns on each page. A large image sits directly at the top edge of the pages but is not centered between the two. It consumes the last of the three large columns on the first page and 1 1/3 on the following. Unlike the rest of the page layout the image box does not follow the “white bordered guidelines” that surrounding the content. Two large bold titles, on each side of the large image box, are perfectly aligned and fit in to the larger columns. At the bottom of the two pages there are a number of text boxes that are left justified and line up within the columns but do not necessarily share the same width. An image box fits in the first column at the bottom and aligns with the text box to its right. At the far right of the pages a column is filled with centered text from top to bottom. At the very bottom of the pages sit page numbers, the magazine title and a date in which they are all aligned as well as justified from left to right.
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SARAHPILGRIM
PROCESSBOOK 2PAGECOMPARISION
By taking the grid pattern of the first two-page spread and placing it on top of the second two pages found in the magazine I am able to find many similarities. The same white border surrounds the two-page content and also has the same justified and aligned page information at the very bottom. Text and images fall within the same six columns. A difference between the two; the second page spread does not have a larger image that falls to the edge of the page but six smaller images of various sizes are placed vertically to fit one column. Another small image box is centered between the first two columns matching the grid pattern of the first grid. Horizontal lines toward the bottom of the pages differ the appropriate pattern however vertically both grids match reasonably well. The title at the top left of the page rests perfectly at the center of two columns. Every text box aligns together at the top. Comparing the two shows that one grid system is parallel to the other. There is no colouring outside of the lines when it comes to this magazine. Maclean’s is very symmetrical and rarely veers away from its standard controlled appearance, which is perhaps the reason why it is so successful in keeping their purchasers.
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PROCESSBOOK
HIERARCHY
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PROCESSBOOK
HIERARCHY
HIERARCHY
POSTERS
SKETCHES&IMAGES
THIS WEEK
African Heritage Month Dende do Recife Capoeira & Asia and Nu Gruv
Jazz
Labs
Concerts
this week
TD Canada Trust Atlantic Jazz Labs
AFRICAN HERITAGE MONTH
DENDE DO RECIFE CAPOEIRA AND ASIA AND NU GRUV
FREE
concerts
THIS
Presented by JazzEast and The Halifax Public Libraries
A series of free concerts celebrating
25 Years of African Heritage
J
AZZ
K
FREE
TD Canada Trust Atlantic
EE
azz
free concerts
W
Afr
ican
Her D Cap ende itage oeir M d a a o Reci onth: Nu nd Asi fe Gru aa nd v
z Jaz ntic he Atla and T st t Tru zzEas ries da Ja ibra
L y na Ca ted b ublic xP sen Pre Halifa
TD
Presented by JazzEast and The Halifax Public Libraries A series of free concerts celebrating 25 Years of African Heritage Thursday, February 19th at 7pm: Dende do Recife Capoeira
Tantallon Public Library (3646 Hammonds Plains Rd., Upper Tantallon. Call 826-3330): The ancient Brazilian art form of Capoeira evolved from the diverse African cultures that were brought to Brazil resulting from the slave trade. Through music and song, slaves concealed the combative purpose of Capoeira, while illustrating the strength and beauty of cultural sharing. Join members of Dende do Recife as they demonstrate the many elements of Capoeira and describe how this exciting dance form arrived in Nova Scotia.
Saturday, February 21st at 2pm: Asia and Nu Gruv
All ages show at Dartmouth North Public Library (134 Pinecrest Dr., Dartmouth. Call 490-5840): The Halifax-based ensemble Asia and Nu Gruv weave old-school rhythm and blues, soul and funk with contemporary urban rhymes and beats. They draw on influences such as: Aretha Franklin, Luther Vandross, Curtis Mayfield and many others. Join the band in a dance-inducing celebration of African heritage.
Thursday, February 19th at 7pm: Dende do Recife Capoeira - Tantallon Public Library (3646 Hammonds Plains Rd., Upper Tantallon. Call 826-3330): The ancient Brazilian art form of Capoeira evolved from the diverse African cultures that
were brought to Brazil resulting from the slave trade. Through music and song, slaves concealed the combative purpose of Capoeira, while illustrating the strength and beauty of cultural sharing. Join members of Dende do Recife as they demonstrate the many elements of Capoeira and describe how this exciting dance form arrived in Nova Scotia.
Saturday, February 21st at 2pm: Asia and Nu Gruv - All ages show at Dartmouth North Public Library (134 Pinecrest
Dr., Dartmouth. Call 490-5840): The Halifax-based ensemble Asia and Nu Gruv weave old-school rhythm and blues, soul and funk with contemporary urban rhymes and beats. They draw on influences such as: Aretha Franklin, Luther Vandross, Curtis Mayfield and many others. Join the band in a dance-inducing celebration of African heritage.
*These concerts are supported by TD Canada Trust’s Public Affairs and Community Activities Program (CAPA)*
A series of free concerts celebrating 25 YEARS OF AFRICAN HERITAGE
Thursday, February 19th at 7pm: Dende do Recife Capoeira - Tantallon Public Library (3646 Hammonds Plains Rd., Upper Tantallon. Call 826-3330): The ancient Brazilian art form of Capoeira evolved from the diverse African cultures that were brought to Brazil resulting from the slave trade. Through music and song, slaves concealed the combative purpose of Capoeira, while illustrating the strength and beauty of cultural sharing. Join members of Dende do Recife as they demonstrate the many elements of Capoeira and describe how this exciting dance form arrived in Nova Scotia. Saturday, February 21st at 2pm: Asia and Nu Gruv - All ages show at Dartmouth North Public Library
(134 Pinecrest Dr., Dartmouth. Call 490-5840): The Halifax-based ensemble Asia and Nu Gruv weave old-school rhythm and blues, soul and funk with contemporary urban rhymes and beats. They draw on influences such as: Aretha Franklin, Luther Vandross, Curtis Mayfield and many others. Join the band in a dance-inducing celebration of African heritage.
*These concerts are supported by TD Canada Trust’s Public Affairs and Community Activities Program (CAPA)*
*These concerts are supported by TD Canada Trust’s Public Affairs and Community Activities Program (CAPA)*
Labs
Concerts
For African Heritage Month: Dende do Recife Capoeira and Asia and Nu Gruv
this week
presented by JazzEast and The Halifax Public Libraries: A series of free concerts celebrating 25 Years of African Heritage
FREE
concerts
FREE
Jazz
TD Canada Trust Atlantic
TD Canada Trust Atlantic Jazz Lab:
Presented by JazzEast and The Halifax Public Libraries
A series of free concerts celebrating
25 Years of African Heritage
azz
free concerts African Heritage Month: Dende do Recife Capoeira and Asia and Nu Gruv
TD Canada Trust Atlantic Jazz Labs: Presented by JazzEast and The Halifax Public Libraries: A series of free concerts celebrating 25 Years of African Heritage.
THIS WEEK Thursday, February 19th at 7pm:
Thursday, February 19th at 7pm: Dende do
Recife Capoeira - Tantallon Public Library (3646 Hammonds Plains Rd., Upper Tantallon. Call 826-3330)
The ancient Brazilian art form of Capoeira evolved from the diverse African cultures that were brought to Brazil resulting from the slave trade. Through music and song, slaves concealed the combative purpose of Capoeira, while illustrating the strength and beauty of cultural sharing. Join members of Dende do Recife as they demonstrate the many elements of Capoeira and describe how this exciting dance form arrived in Nova Scotia.
THIS WEEK for African Heritage Month:
Dende do Recife Capoeira and Asia and Nu Gruv Thursday, February 19th at 7pm: Dende do Recife Capoeira - Tantallon Public Library (3646 Hammonds Plains Rd., Upper Tantallon. Call 826-3330): The ancient Brazilian art form of Capoeira evolved from the diverse African cultures that were brought to Brazil resulting from the slave trade. Through music and song, slaves concealed the combative purpose of Capoeira, while illustrating the strength and beauty of cultural sharing. Join members of Dende do Recife as they
Saturday, February 21st at 2pm: Asia and Nu Gruv. All ages show at Dartmouth North Public Library (134 Pinecrest Dr., Dartmouth. Call 490-5840)
The Halifax-based ensemble Asia and Nu Gruv weave old-school rhythm and blues, soul and funk with contemporary urban rhymes and beats. They draw on influences such as: Aretha Franklin, Luther Vandross, Curtis Mayfield and many others. Join the band in a dance-inducing celebration of African heritage. *These concerts are supported by TD Canada Trust’s Public Affairs and Community Activities Program (CAPA)*
demonstrate the many elements of Capoeira and describe how this exciting dance form arrived in Nova Scotia.
Saturday, February 21st at 2pm: Asia and Nu Gruv - All
ages show at Dartmouth North Public Library (134 Pinecrest Dr., Dartmouth. Call 490-5840): The Halifax-based ensemble Asia
Dende do Recife Capoeira - Tantallon Public Library (3646 Hammonds Plains Rd., Upper Tantallon. Call 8263330): The ancient Brazilian art form of Capoeira evolved from the diverse African cultures that were brought to Brazil resulting from the slave trade. Through music and song, slaves concealed the combative purpose of Capoeira, while illustrating the strength and beauty of cultural sharing. Join members of Dende do Recife as they demonstrate the many elements of Capoeira and describe how this exciting dance form arrived in Nova Scotia.
Saturday, February 21st at 2pm:
Asia and Nu Gruv - All ages show at Dartmouth North Public Library (134 Pinecrest Dr., Dartmouth. Call 4905840): The Halifax-based ensemble Asia and Nu Gruv weave old-school rhythm and blues, soul and funk with contemporary urban rhymes and beats. They draw on influences such as: Aretha Franklin, Luther Vandross, Curtis Mayfield and many others. Join the band in a dance-inducing celebration of African heritage.
*These concerts are supported by TD Canada Trust’s Public Affairs and Community Activities Program (CAPA)*
and Nu Gruv weave old-school rhythm and blues, soul and funk with contemporary urban rhymes and beats. They draw on influences such as: Aretha Franklin, Luther Vandross, Curtis Mayfield and many others. Join the band in a dance-inducing celebration of African heritage. *These concerts are supported by TD Canada Trust’s Public Affairs and Community Activities Program (CAPA)*
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SARAHPILGRIM
PROCESSBOOK
FINAL
HIERARCHY POSTER
azz
free concerts
THIS WEEK
African Heritage Month
Dende do Recife Capoeira & Asia and Nu Gruv
TD Canada Trust Atlantic Jazz Labs Presented by JazzEast and
The Halifax Public Libraries A series of free concerts celebrating
25 Years of African Heritage Thursday, February 19th at 7pm:
Saturday, February 21st at 2pm:
Tantallon Public Library (3646 Hammonds Plains Rd., Upper Tantallon. Call 826-3330): The ancient Brazilian art form of Capoeira evolved from the diverse African cultures that were brought to Brazil resulting from the slave trade. Through music and song, slaves concealed the combative purpose of Capoeira, while illustrating the strength and beauty of cultural sharing. Join members of Dende do Recife as they demonstrate the many elements of Capoeira and describe how this exciting dance form arrived in Nova Scotia.
All ages show at Dartmouth North Public Library (134 Pinecrest Dr., Dartmouth. Call 490-5840): The Halifaxbased ensemble Asia and Nu Gruv weave old-school rhythm and blues, soul and funk with contemporary urban rhymes and beats. They draw on inuences such as: Aretha Franklin, Luther Vandross, Curtis Mayfield and many others. Join the band in a dance-inducing celebration of African heritage.
Dende do Recife Capoeira
22
Asia and Nu Gruv
*These concerts are supported by TD Canada Trust’s Public Affairs and Community Activities Program (CAPA)*
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PROCESSBOOK
FONTFLAG
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FONTFLAG SKETCHES
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WORDPLAY
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WORDPLAY
FINAL
WORD PLAY
Nazi
gracious
gracious
gracious
gracious
gracious
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Nazi
gracious
Nazi
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UGLY WEBSITE REGROOVING
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UGLY
FINAL
WEBSITE
WEBSITE DESIGN
REGROOVING
CFKI
Care. Share. Transform.
Coalition for Kids International Inc.
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PRODUCT PACKAGE
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B U T A N E
Honey Oil
SKETCHES
RESEARCH
PRODUCT PACKAGE
PROCESSBOOK
L’Huile de Miel
BUTANE Honey Oil 40
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PROCESSBOOK
FINAL
PRODUCT DESIGN
FINAL PRODUCT
Box Template for BHO
L’Huile de Meil B U T A N E
Un extrait puissant de cannabinoïdes psychoactifs dérivés de cannabis sativa cultivé au Manitoba, au Canada sous la stricte supervision de Santé Canada Utilisations: • soulagement de la douleur • stimulation de l'appétit • voyages d'un jour • élargissement de la conscience et un sentiment général de bien-être Tetrahydrocannabinol 98% USP
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5ml
Instructions: Inhale, apply topically or eat. Visit our website for tasty recipes: http://luckygoldenleaf.com/ recipes Dosage: Do not use more than twice per day. Avoid eye contact. Do not use if pregnant or breastfeeding. Store at room temperature (15–30°C), away from children. See a health care practitioner on a regular basis if you suspect, or are diabetic. Consult a health care practitioner if symptoms worsen. Manufactured by: Lucky Golden Leaf Ltd. (Hong Kong) http://luckygoldenleaf.com
B U T A N E
Honey Oil
A potent extract of psychoactive cannabinoids derived from cannibis sativa grown in Manitoba, Canada under the strict supervision of Health Canada Uses: • pain relief • appetite enhancement • day trips • mind expansion and a general feeling of well-being! Tetrahydrocannabinol 98% USP
Instructions: Inspirez, appliquer localement ou à manger. Visitez notre site Web pour des recettes savoureuses: http://luckygoldenleaf.com/recipes Dose: Ne pas utiliser plus de deux fois par jour. Évitez le contact avec les yeux. Ne pas utiliser en cas de grossesse ou d’allaitement. Gardez à température ambiante (15–30°C) et hors de portée des enfants. Consultez un professionnel de la santé régulièrement si vous êtes diabétique ou si vous soupçonnez être diabétique. Consultez un professionnel de la santé si vos symptômes s'aggravent. Fabrication par: Lucky Golden Leaf Ltd. (Hong Kong) http://luckygoldenleaf.com
5ml
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PROCESSBOOK
HOME
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HOME SKETCHES
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SARAHPILGRIM
PROCESSBOOK
walk in • relax • enjoy The speaker that decides for you. The ambience is a speaker with a sensory system that is able to detect the mood or moods of a human body to create the perfect moment using music and light. You simply have to walk into a room in your home and the ambience will set your lighting and music to your needs. This small, light speaker will stick on any surface of your home. It is perfect for a get together with friends or a dinner party with the family. ambience speaker is able to detect multiple moods at once and combine them to suit the needs of the whole group.
The ambience is great for mornings when it is time to wake up and prepare for work. All you have to do is walk into your bathroom and the speaker will turn the lights on high and have an energetic song play for you before work.
When you have returned home from a long day at work and need to relax your mind and body before bed, you simply have to walk into your bathroom, sit in your nice hot bath and ambience speaker will dim to a perfect candle lit room and play a peaceful melody. The ambience speaker will be perfect to suit the needs of every member of the household. You simply have to walk in, relax, and enjoy.
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SARAHPILGRIM