Sur La Terre - 2nd Birthday by Firefly Communications

sur la terre foreword

Cover image by Peter Richweisz

» foreword

Sur La Terre – Doha

Regional Managing Editor: James McCarthy Senior Editor: Steve Paugh

Deputy Editor: Mina Kavcar, Reem Shaddad, Hollie Parker Regional PR, Sales & Marketing Director: Julia Toon Area Manager, Manama: Chirine Halabi Creative Director: Roula Zinati Ayoub

Art & Design: Rena Chehayber, Lara Nakhlé, Michael Logaring, Rana Cheikha, Charbel Najem Photographer: Herbert Villadelrey

Distribution and Subscription: Michael Javier, Dan Louie Javier Printed by: Raidy Printing Press

>>> Welcome, one and all, to a VERY special edition of your much-beloved encyclopedia of the exquisite: Sur la Terre. Since 2008, we have been delivering dreams and driving the desires of the Middle East elite. Presenting to you only the most prestigious products, coveted cars, finest fashions and interesting indepth features. Here, among the pages of this sybaritic special edition, you will find not only a retrospective look at our past editorial triumphs, but a glimpse into the world of Sur la Terre’s often unsung heroes. We introduce you to our amazing creative team, the girls and guys who artistically blend the words of wisdom and the images of opulence into the sumptuous dish of decadence that we serve up to you every quarter. The man who would be bling, Steve Paugh, gives a unique insight into his duties as a guru of grandeur, while the inimitable Julia Toon welcomes you into her whirlwind of diamond-studded socialising and dogged determination. You will also meet our magnificent Manama team, who carry the colours of calibre for Sur la Terre across the shimmering Arabian Gulf to the island Kingdom of Bahrain. With all of this, plus a cavalcade of class and rides most unique, a who’s who of celebrity Sur la Terreans and a gallery of our greatest photoshoots, this is truly an especially extravagant issue indeed. On a personal note, it has been a privilege to have been your guide to all things gilded as the Regional Managing Editor for one and a half of our first two years. I received the reins from Ms Elly Cardwell, who most certainly deserves an honourable mention here for her hard work in bringing the first iterations of SLT to bear and helping to build the firm foundation of success on which we stand two years later. This is also my opportunity to thank all of the other people, too numerous to mention by name, but without whom Sur la Terre would not be possible. My gratitude goes out to my editorial team, the creatives, sales and marketing, distribution, all of our hard working back-room staff and, of course, you: our readers, our clients and our friends. So without further ado, I invite you to grab your gowns, don your diamond cufflinks and ride in style with SLT back down a two-year old lane of luxury, as we celebrate the first day of our next era of elegance. James McCarthy Regional Managing Editor

Published by: Firefly Communications

P.O. Box 11596, Doha - Qatar, Tel: +974 4340360, Fax: +974 4340359 Sur La Terre is published quarterly. © 2010 Firefly Communications. All material strictly copyright and all rights reserved. Reproduction in whole or in part, without the prior written permission of Firefly Communications, is strictly forbidden.

sur la terre content

content

sur la terre going global

Pages of History 70

Discovery is not an oft used feature in SLT Middle East, but occasionally there are some that just cannot be ignored. This particular piece profiled some of the world’s most desirable luxury properties that were available for purchase. Now, while we all may live in perfect penthouses, luxury villas or gilded palaces, there is one thing we all have in common: our Dream Home. The grass is always greener on the other side, so Sur la Terre International offered up next door’s field.

sur la terre discovery

TOP LEFT: Bergerie, Domaine de Murtoli TOP RIGHT: Outside living room, Dar Sabra BOTTOM RIGHT: A room, Dar Sabra

Thyme, stone and sand You might easily believe that all the secrets of the lovely island of Corsica have been revealed and explored, for there are so many exceptional locations dotted along its varied coast-line and decorating its hinterland. But then you would never have known one little corner of paradise tucked away between mountain and salt sea, in the south-eastern area of the island. The vast Murtoli estate covers two thousand hectares of countryside, fringed by ten kilometres of little inlets and a white sandy beach. This is a dream of beauty set with the jewels of ten houses, most of which date back to the sixteenth century, age-old patrician dwellings or typical dry-stone sheepfolds, fully restored by a Corsican deeply enamoured of his native land. The scents of wild grasses, the sound of insects, the sight of birds of prey overhead searching for young rabbits, and the gentle noise of water running between rocks and stones in the river, comprise a panorama outside that speaks more eloquently than any words. The houses, these proud buildings firmly withstanding any wind or rain, disclose interiors of such simplicity that it borders on the most exquisite refinement. You will see chestnut floors, old stone slabs or big shimmering tiles, regional furniture carefully hunted down in antique shops, forged iron bedheads, and beautifully worked lamps. This is a house that truly allows you, for a few days, to encounter and rediscover, if need be, the joys of communing with rich yet simple pleasures.

< The private beach at Domaine de Murtoli >

Ideal Homes

We live at a time of highly-sophisticated luxury facilities, when travel agencies vie with one another to offer ingeniously-displayed top-of-the-range services to a select clientele notable for their lack of any financial ceiling. Some people who are also looking for highly-refined forms of presentation focus on concepts that are more domesticated yet inspired and individualized, in the sense that there are places to stay where design and decoration supply that essential extra touch of feeling. Here are four examples of this current trend.

TexT: Yamina Benaï PHoTograPHY: Hôtel Manali: Marcel Jolibois Domaine de Verchant: apicius.com Dar Sabra: apicius.com Hôtel Le Murtoli: Camille Moirenc

Domaine de Murtoli, 20100 Sartène, Corsica T +33(0)4 95 71 69 24 fax: +33(0)4 95 77 00 32 villas@murtoli.com

H2O

Where the wind blows softly For a few years now Marrakesh has been a fixed destination on the list of the most sought-after special locations. The fashion for riads bought by foreigners, and restored then fitted out as comfortable guest-houses, has given way to that for palaces built from start to finish in La Palmeraie, ten kilometres from Djemaa El Fna Square, the busy heart of the Moroccan city. Several centuries old, mysterious, and enveloped in blazing light from daybreak, La Palmeraie is the scene of spectacular visions at dusk. It offers a rhythmic visual interplay of powderpink, fuchsia, pearl grey, and light ultramarine. These almost unearthly colours appear as a background to the heights of the Atlas range. La Palmeraie is entrancing in several respects. Dar Sabra is an immense building arranged over some 1000 square metres, and set elegantly in this landscape where its geometrical forms are somehow reminiscent of the adobe houses of New Mexico. The architect is an admirer of Le Corbusier, and designed a series of big rectangles linking the inside courtyards that are characteristic of traditional Arab houses, and provide various areas for relaxation and rest in an airy and light-filled environment. Red, ochre, saffran, and ochre again – various colours changing as the will of the wind and the intensity of the sun decide – decorate the façades, walls

and floors of Dar Sabra. Seven themed suites bear witness to the owner’s interest in objets d’art collected during many visits abroad, and bringing Morocco, Asia, Afghanistan, India, Japan and Africa into play. On the one hand you will see two monumental green celadon vases, an extraordinary chair-sculpture from the Lobi tribe, an old four-poster bed and even a dressed leather seat; and on the other hand an African figurative painting, an eighteenth-century Indian door, reproductions of photographs where the beauty of women’s jewellery of 1900 lives again, and a contemporary steel display unit surmounted by a head sculpted by a young artist from Essaouira. Sun-bathed Dar Sabra can also convey a refreshingly cool impression aided by the garden planted with palm trees, olive trees and cactuses, as well as two swimming pools, one of which would delight any Olympic swimmer.

H2O and O2 are staple content pages in every Sur la Terre the world over. Maybe you are overwhelmed by the beauty of the Harry Winston Necklace on page 31, perhaps you are blown away by the amazing stats of the Bugatti Veyron in Unique Rides. Whatever it is, you clearly need a breath of fresh air. So sit, gaze and float away to your happy place.

Dar Sabra, Douar Abbiad, La Palmeraie, 4000 Marrakech, Morocco T +212 61 13 36 84 +212 24 32 85 69 Fax: +212 2 32 91 72 reservation@darsabra.com

Woodland bending

Objects paints a picture of the epitome of consumer cool. We could have picked any one of the examples we have published, but this appeared in the first ever issue and set the bar for the products we could feature in issues thereafter. Even though this was 2008, many of the items are as desirable today as they were then, if not more so. The Apple iPhone, for instance, has become the must-have in communications cool, unless of course you want precious and exclusive, then you go for the Vertu models on the opposite page. Nespresso remains the ultimate in the coffee connoisseur’s home fix, and while the iPod Shuffle is still MP3 cool incarnate, any off-the-shelf model will never be as opulent as this issue’s gold and diamond-encrusted one-off created by Norwegian jeweler, Heyerdahl.

Do you love rowing? There’s nothing to stop you doing it in your own living room! Listen to the sound of water, mime the movements of an oarsman, with the only fitness machine that forms part of the permanent collection of the London Design Museum. In walnut, ash or cherry, or in steel, this machine doesn’t use any weight-resistance, instead it is the volume in the water tank which creates a natural resistance to your movement, just like rowing. Water Rower, www.waterrower.com

Just like at the wheel Clearly inspired by the materials and design of super-cars, the new Vertu lists its credentials: the screen stop watch and the keyboard lighting of this quad band are worthy of the dashboard of an Aston Martin. You’ll find the classic Vertu mobile phone features (leather finish, scratch-resistant sapphire screen, polished ceramic, hand-crafted, etc) but in a revamped design. A little extra: 3 ringtones especially created by David Arnold, composer of numerous James Bond tracks. Lastly, security, Fortress technology synchronises all the data stored in the telephone on a ultra-protected server. Vertu Ascent Ti, www.vertu.com

Ground Swell Gone are the days when speakers were as ugly as they were massive, and they ruined interior design in the name of home cinema. Now you can refer to the home cinema of Darth Vader, dark and angular, with a power of 600W, a DVD reader and a hard disk of 250 Gb to record and watch all that you want. Pioneer PCS-LX01, www.pioneer.eu

With milk Coffee? Espresso or with a hint of milk? Cappuccino or Latte Macchiato? Because everyone’s taste is different, this coffee machine, available in satin, white or red, acts as if it were an Italian barista, the wine waiter of the coffee world, by integrating a removable 0.5 litre vat of fresh milk. Result: an Italian coffee topped with a fine milk foam, by simply pressing the one-touch button. Pure happiness in a cup... Delonghi Nespresso Lattissima, www.nespresso.com

Touch of genius

Calling Card

The seventh marvel of the world, that’s what it is, leaving all modesty aside, that’s how Steve Jobs has nick-named his new iPod, Touch. And with its 8mm thickness and its 3.5” diagonal touch screen, it is fatally desirable. To watch a film wherever you are, to be connected wirelessly via Wi-Fi, to the Internet, to buy music on the iTunes Music Store, and even to listen … It can do absolutely everything. Ipod Touch 16 Go, www.apple.com

The size of a credit card, scarcely 10mm thick: a compendium of Armani style revisited by Samsung, resulting in a matt finish mobile phone, equipped with a large, tactile screen, and with an integrated 3-million pixel camera, an audio walkman and a port for SD memory cards. As you remove this 85g of elegance from its leather case, you will know better than anyone that luxury is a purified form of difference. Samsung Giorgio Armani, www.samsung.com

Black magic

Free wheeling Sisyphus would definitely have appreciated pushing this speaker instead of his mythical rock. Designed in collaboration with the famous designer, Ron Arad, its measurements are suited to outdoor living. In lacquered wood, white, orange or in a colour of your choice, all you need to do is roll outside. With an integrated receiver and amplifier, its transmission is via an FM 2-way transmitter. NacSound Freewheeler, www.nacsound.it

Extreme Performance Portable Sound System For people always on the move, here is something else to pack into your bottomless travel bag. Forget angles, give way instead to the purity of curves for this iPod dock, it’s dark and rounded, only 7 cm high and 15 cm across. Available in black or white, it has a wireless connection in a 5 metre range. JBL On Tour XTB, www.jbl.com

Fashion week This is not just another camera, it’s a must for the fashion victim with its top model looks, its case designed in titanium and its 12 megapixel sensor. All this in a box no bigger than a cigarette packet...stop smoking and photograph all the models of the new Paris, London and Milan collections. Canon Digital Ixus 960 IS, www.canon.com

A giant wall-mounted flat screen, a high definition home cinema, speakers with an extraordinary sound. An idyllic description, a perfect techno setting. But...what a shame to have to sit so close to the screen, thanks to cabling which is not long enough, even though the headset is of high quality. Beyond refined design, this wireless, semi-enclosed headset weighing scarcely 200 grams scorns such trivia: in the living room and in the garden or on the terrace, the RF signals travel through walls and partitions in a range of 100 m. AKG Hearo wireless headset K930, www.harman.com

sur la terre design

Dripping with luxury...

MEXICO Las Ventanas Al Paraiso Between the mountains and the sea, not very far from the desert, Las Ventanas stands as an example of the style of the ancient haciendas of Old Mexico…but with added luxury. The panoramic view over the Sea of Cortez is a foretaste of the promises to come in the Rosewood hotel complex; golfing in an ocean of greenery, relaxation in a famous, prize-winning spa, savouring the restaurant’s Mediterranean cuisine, not forgetting the splendid swimming pool…a true work of art. Amongst the many services available are two original, luxury offers: first, for your pet

[Kaufmann House (Palm Springs, Calif.) : exterior], 1947 - Neutra, Richard Joseph (1892-1970) and Shulman, Julius – Medium : Gelatin silver print

“For 70 years, photographing architecture has been the joy of my life!”

[Case Study House No. 22 (Los Angeles, Calif.)], 1960 – Koenig, Pierre and Shulman Julius – Medium : Transparency - Dimensions : 13x10cm

Julius Shulman, the master Text: Felipa de Almeida

At 97 years of age, Julius Shulman is certainly the most important photographerto have figured in Modern Architecture. His work

Photographs: © Getty Research Institute

played a crucial role in the building of the world-wide image of

The work of the most talented architects passed before his viewfinder: Frank Lloyd Wright, Mies van der Rohe, Charles and Ray Eames, Philip Johnson, Pierre Koenig, Louis Kahn, John Lautner, Eero Saarinen and Richard Neutra. In fact, it was his meeting with the latter, in 1936, that would launch the photographer’s career. His genius of composition and his technical precision earned him

California during the 50s and 60s. [Singleton House (Los Angeles, Calif.)], 1960 – Neutra, Richard Joseph (1892-1970) and Shulman, Julius – Medium : Gelatin silver print - Dimensions : 25x21cm

the reputation of master of the genre. Julius Shulman criss-crossed the United States and travelled to Mexico, Uruguay, Norway, Israel and Hong Kong, in pursuit of the jewels of modern architecture and to fulfil the many demands of his clients. Notably, Julius Shulman photographed many of the houses featured in the Case

Design is a very broad subject, and over the past two years we have covered everything from rooms, patios, furniture and vehicles. However, one thing remains a constant; the content always wows. This article is a personal favourite of the Managing Editor’s, simply because it has a two-fold purpose. It both showcases the photography talent of Julius Shulman and highlights an architectural era in the US, when an obsession about how the future home would look was all pervading. The images centre around the homes of rich and famous Californians who could afford to buy into the architectural brilliance of Richard Neutra and Pierre Koenig, both of whom created iconic living spaces high in the Hollywood hills.

companion, please be aware that you can pamper him with the “pet luxury programme” which comprises care, dietary requirements and even a massage. Second, for the companion of your choice, a “Director of Romance“ is available to make your wildest dreams come true… from a love message in a bottle thrown into the sea, which washes up as if by magic at your feet, to an aphrodisiacal dinner for a night muy caliente…

06 I feel like... chocolate & vanilla

< Reethi Rah © credit One & Only Resorts >

< Restaurant © One & Only Resorts >

design

sur la terre

design

MALDIVES One & Only Maldives at Reethi Rah A 360° view of the sea is no longer a luxury in the Maldives, it goes without saying. What distinguishes the One & Only at Reethi Rah is the incredible style of this new complex composed of spectacular and individual villas, whether to sleep in, rocked by the waves of the Indian Ocean, or restore oneself before the immenseness of infinity, or to recharge one’s batteries in the breath-taking spa. Situated to the north of Malé on one of the largest atolls, the One & Only combines at the same time space and exclusivity. A unique experience of paradise on earth.

< Watervilla © One & Only Resorts >

sur la terre

A warm welcome from Chief Creative Officer Mohamed Jaidah

Another personal favourite of Mr. Mccarthy’s is this one. Let’s be honest, you can see why. The six pages covering the world’s best bathing places is packed with such superb imagery, you just want to open the pages and dive into them. When issue 4 hit the streets, the heat was ramping up for summer 2009. With the mercury hitting the 50 degree mark, those infinity pools and offshore villas acted like a siren song, luring the hot and bothered into a maddening thirst for a dip in the cooling embrace of aqua vita.

TEXT: George de Matteis

design

04 welcome note

sur la terre

objects

The screen of the future You will have heard the eternal arguments about flat screens, plasma technology versus LCD? That’s not the future, the future is Oled, a technology containing electroluminescent diodes, already used for mobile phone and camera screens. And in true visionary spirit, Sony demonstrates just how far ahead it is. Its XEL-1, just released in Japan, might perhaps only be 11 inches in diameter, but this screen is only 3 mm thick, and it gives an unbelievable contrast of 1,000,000:1 where an LCD screen only reaches 3,000:1. And there is more to smile about, the life expectancy of such screens is much longer and they are much more ecological because they consume less energy. Sony XEL-1, www.sony.com

Today’s swimming pools are no longer only appreciated for their functional role, they can sometimes also be true works of art. They represent something unique as much in their detail as in the environment in which they are found. A play of architecture, a play of light, a play of perspective, luxury swimming pools have become highly valued creative spaces and artistic expressions. Sur la Terre helps you rediscover certain resorts from a different angle, that of wellbeing areas.

sur la terre

At the Palais Rhoul, you will experience in equal measures the many tastes and smells of Moroccan cuisine, which is renowned throughout the world. < Courtesy of Palais Rhoul >

You will be limited only by your imagination! Las Ventanas also offers the possibility of private residences, the height of absolute luxury.

A superb example of Brand History with one of the lynchpin luxury watch brands; Rolex. This tied in wonderfully with our “speed” issue concept. Rolex have long been a sponsor and supporter of several major international motorsport events, so this wonderful romp through the history of the ultimate chronological status symbol was, if you will pardon the pun, beautifully timed.

< Courtesy of Las Ventanas al Paraíso >

If there is one image that sums up the Sur la Terre ethos, it is the opening spread of Fashion from summer 2009. The “Tribal Mood” shoot takes you away to paradise, where hanging out in bamboo-built island bars and wandering jungle paths in stylish designer summer-wear and accessories is the best way to fill your time when you are not sunning yourself on the prow of luxury yachts. The concept beautifully captures the jet-set elegance of luxury lifestyle and the dream being sold by Sur la Terre in eight gloriously tropical pages.

sur la terre fashion

Production: Sandra Jeannin @ Powder & Shine Photography: by Ian Abela @ Visionairs In Art www.ianabela.com Fashion stylist: Juliette Blondel Models: Anna Draganska @ City Paris Make-up & Hair: Sandra Jeannin @ Powder & Shine Assistant: José Marques Special thanks to Relais & Chateau The Beach House Collection at Manafaru Maldives www.beachhousecollection.com

Long dress with muslin silk asymetrical strap ZUHAIR MURAD Resin and wood bracelet SCOOTER Gilded metal earrings SCOOTER Python skin sandals JIMMY CHOO

Get to the tingle behind tonight’s tasty theme

08 brand History

Mina Kavcar hops in her time machine to look at the history of SLT 22

sur la terre showcase

12 spotlight

Meet the man behind the global brand, CEO of Publibrands, Patrick Sikias >>> There have often been times where, upon approaching a subject locally, we sit back and see something that transcends the limitations of just one city, and will hold an audience’s attention in them all. For instance, our Ramadan themed issue in June last year saw the Showcase, an oft local feature, go regional, as its content had a direct benefit to readers across all of the territories in which we are present. Certain exclusive celebrity interviews and Spotlight features have been given the regional treatments, as has our Artopia segment. Of course, these don’t happen all the time, and there are regular features that will always feature across all of our SLT publications. Going Global was created for just this purpose. Its remit was to highlight the talent of the wider region, covering artists, designers, businessmen and companies birthed here in the Middle East that have gone on to make an impact internationally. We have had the good fortune to find many great subjects to write about, from fashion designer Lama Al Moatassem’s bow at Paris Fashion Week to architect Zaha Hadid. These are some of the exceptional talents that are forging a new reputation for the region on a global scale, a cause we at Sur la Terre are proud to champion. Gourmet Travel has evolved from the international content, but here at Sur la Terre towers in Doha, we have made it our own. It has evolved into a comprehensive city guide, painting a picture of some well known, and some not well known, must-visit destinations. Not only do we highlight

Regional Riches

The one thing that ties the international content and the local content together is our regional coverage. Certain articles, subjects and interviewees have a wide enough appeal to cross the borders of the SLT Middle East franchise.

areas of touristic interests, but we do so in luxurious fashion, throwing the spotlight on the most lavish hotels, finest dining experiences and best shopping “haute” spots. Recently, we have been lucky enough to have acquired the contributory services of none other than the troubadours of travel, the Artisans Of Leisure. Since March this year, Ashley Isaac Ganz and her team have been providing the prose based on their bespoke travel experiences. They will continue to deliver their expert opinions and gilded guides throughout the year and hopefully beyond.

14 going global

Two years of the best spreads that Sur la Terre International has to offer

20 a day in the life - manama

We turn the spotlight on SLT’s Manama Team: Chirine Halabi & Hollie Parker

22 showcase

Two years of regional content all rolled up into one delicious article

sur la terre content

sur la terre a day in the life

“#1 Dad”

? hy !!!

N PA A J

I think that much of the time, we, as a society, place far too much importance on characteristics that just do not matter, while ignoring the things in a person that make him or her special, unique and beautiful. That’s why I associate only with physically attractive people. After all, there are more important things than a good personality, selflessness and being kind, like a good body or nice hair. I also appreciate sorcery, fighting prowess and nunchaku acumen.

whir

lwin

fierce mortal combat* Pa u

INTERVIEWING

Always quick with a comic book reference or a lurid pair of sunglasses, here is the man that steers the good ship SLT through the choppy editorial waters; the first mate par excellence. Ladies and gentlemen, we give you the “Sir la Terre,” Senior Editor Steve Paugh...

Doha VIP

Steve Paugh Senior Editor

sur la terre a day in the life

Can you take us through a typical working day? Being the paragon of style that I am, I subscribe to the “fashionably late” philosophy, so I usually rock into work about a half an hour later than my colleagues. I find that this allows them time to collect their thoughts before having to confront the whirlwind of lame jokes and unnecessary comic book references that usually trails in my morning wake. From there, I traipse audibly about the office to feast on the early morning’s buffet of piping hot inspiration. This usually entails trading witty barbs with the creative team while seeing how we’re doing on layouts and other projects. I then bask in the glory of my muse, Julia Toon, and speak with the rest of the Sales team before raiding the refrigerator for bottled water and processed bologna. From there, it’s off to an informal meeting with the editorial team to get updated on features and stories before working together to answer the truly tough questions like, “Who would win in a bare-knuckle boxing match between Prince and Lionel Ritchie?” With the ideas in my head now whipped into a rich poetic froth, I set to the task of writing whatever stories are on tap for the day while twisting my moustache pensively. The rest of my time is usually spent either at my desk battling writer’s block or speaking with our partners and contacting story leads. Otherwise, I’m out pounding the pavement, interviewing the Doha VIP community or burning the tarmac in some ludicrously fast and expensive car. Usually, it’s a pretty good day.

How do you balance business and family life equally? Like Mr. Fantastic of the Fantastic Four, I think it’s ideal to work with family for the betterment of both business and interpersonal relationships; not to mention as a sound strategy for thwarting the evil machinations of the world devouring cosmic entity known as Galactus. In no way does this answer the question. What do you do to relax? Relaxation is for the weak. That’s why, when I’m not working, I hone my body into a welloiled fighting machine. I train by sneaking into the zoo at night and picking fights with lions.*

“There are more important things than a good personality, selflessness and being kind ... like a great body or nice hair.”

Do you have any hobbies or a particular passion outside of work? Other than besting jungle cats in fierce mortal combat*, my hobbies include reading and writing poetry. I’m also writing my own graphic novel, as well as busting rhymes for my burgeoning rap career. What book/s are you currently reading? I’m currently reading (and by “reading,” I mean “battling”) The Ticket That Exploded, which, like many of the other works of William S. Burroughs, is a mystery that is wrapped in an enigma,

What is your favorite type of food? I lived in Japan for a little over a year as an English teacher and fell absolutely in love with the culture, the people and the cuisine. My favourite food is Mexican. Tell us one thing that people might be surprised to learn about you. I destroyed my high school’s copy of the periodic table because I only recognise the element of surprise. *Managing Editor’s Note: No Jungle Cats have ever been harmed by Steve Paugh during the making of Sur la Terre. . **Senior Editor’s Note: Yes they have, but they had it coming.

28 a day in the life - editorial Senior Editor Steve Paugh is a weird guy - find out why

31 in town

sur la terre team shot

sur la terre team shot Fathi “The Bear” Bakhit PR Officer

Herbert “Hoopsie” Villadelrey Photographer

Dan “the Man” Louie Javier Distribution Assitant

Michael “Mada pa ka” Javier Distribution Manager

Lara “Black” Nakhlé Senior Graphic Designer

Roula “Mommy” Ayoub Creative Director

Steve “The Steve Paugh” Paugh Senior Editor

Rena “Nani” Chehayber Senior Graphic/ Digital Designer

Mina “The Hoff” Kavcar Deputy Editor Rana “R2” Cheikha Graphic Designer

There are two years of local content from SLT; we chose the best of the best

James “Y Ddraig” McCarthy Regional Managing Editor

Charbel “The Trouble” Najem Graphic Designer

Julia “The Muse” Toon Regional PR, Sales and Marketing Director

Michelle “Sunshine” Perez Office Administrator

Reem “Regime” Shaddad Deputy Editor

Michael “Gizmo” Logaring Graphic Designer / Finaliser

35 a day in the life - sales

Sales & Marketing Director Julia Toon proves why she’s the SLT muse

38 star

Begin shameless name-dropping - meet our gallery of famous friends

The

Get a look at the greatness with our very own SLTeam photo shoot

44 photo shoot

A sumptuous slide show of Sur la Terre’s greatest shoots

53 unique rides

Regional Managing Editor James McCarthy takes you on a tour of our best rides

59 a day in the life - creative

The SLT creative team finally gets the star treatment they deserve

62 design

Reem Shaddad explores the artistic strokes of genius behind SLT

Sur la Terreans

sur la terre brand history

The Art of

sLT Deputy Editor, Reem Shaddad, takes you behind the scenes and deep into the creative melting pot that makes every issue of Sur la Terre a unique design experience.

sur la terre brand history

“

Good design Great design

>>> It is common knowledge that putting any magazine together is a complicated feat. From sniffing out the most hard-hitting stories, to the actual editorial work, the collection of appropriate imagery and the endless hours of hard work designing, finalising and proofing the potential masterpiece, each issue is a separate accomplishment post completion. Now imagine these aspects magnified and multiplied endlessly to try and grasp the faintest idea of the kind of expertise, hard work and dedication that goes into designing Sur la Terre. A little history lesson is in order at this point, to ensure that all of you have the right image painted in your minds as to the actual measures of the tremendous achievement that is Sur la Terre magazine. As the exclusive publishing and distribution house for the internationally renowned Sur la Terre brand in the Middle East, Firefly Communications is in a position like no other local or regional organisation of its kind. With an already prominent existence in over 20 European cities, Sur la Terre is defined as a network of luxury lifestyle city magazines. The Sur la Terre brand is present in major European hubs such as London, Geneva, Zurich, Moscow, alongside famed luxury resorts such as St Tropez, Courchevel, Megeve, Cannes and others. Firefly Communications is the proud regional owner of the Sur la Terre franchise, and is also responsible for the production of the Manama and Doha editions, respectively. However, Sur la Terre Middle East is licensed to cover over 12 cities in the region, including but not limited to Dubai, Abu Dhabi, Beirut, Cairo and Sharm el Sheikh.

The concept of Sur La Terre magazine is a unique one due to the outstanding level of content in every magazine. With international, regional and local content offerings incorporated in all issues, the magazine immediately gains a competitive edge via its relationship with its regional and international counterparts and its elaborate connections with local parties that recognise the excellence in quality of content and creativity, as well as its innovation in design. International content, such as fashion shoots, certain design concepts, travel and art reviews created by Sur la Terre International are normally published in all city magazines. However, SLT Middle East differentiates itself from the elite class of SLT International. While still adhering to the original standards, the Middle East Doha team is a vibrant, young and eclectic mix of aspiring minds that have injected a taste of the region and the country - the flavour of the Arabesque East and a dash of their own personalities - into a completely inimitable SLT experience. Local content wholly produced on site in Doha includes interactions and interviews with local and visiting international figures, select local events, trend setting fashions and leisure pages with information relevant to Doha exclusively, the region and the world at large. This is all well and good at first read, but the measures taken to ensure the final magical product looks the way it does are still incredibly elusive to our valued clientele, public relations aids and all the various respective organisations with whom we work. Now, we are hardly going to share the most intimate of our trade secrets, no matter how much we would like to. However, we feel that

is obvious.

“

42 team shot

is TrAnspArenT. - Joe Sparano

it is only fair to both our team and clients to share some of the exclusive insight as to what makes SLT Middle East special. It is in this spirit of clarity that we are going to walk you through some of the processes that, together, help in creating the final masterpiece. Our much-respected Creative Director, Roula Zinati Ayoub, shed some light upon the endless back and forth, the brainstorming sessions and co-ordination that goes into the design progression. From the moment the initial concept or theme of the entire issue is agreed upon, to the collection of the colourful editorial content; these are the elements that make up what we call the ‘Art of SLT.’ Constantly surprise, impress and astound those working with Firefly Communications and of course, our valued readership. Starting with a team of four up and coming designers, each with a personal and pioneering attitude towards the publication, the editorial content in question – also completed on sharp deadlines, with up-to-the-minute content, both locally and internationally - is passed along to the team leader in question. The leader is the starting point at this stage of SLT’s design process, as he or she is responsible for updating and continuously monitoring the design work’s development. Based on the general theme of the particular issue and the specific idea behind each article, the designers take it upon themselves to create the matching templates to enhance the editorial and imagery handed to them by the editorial team.

sur la terre mode

>>>

Keeping in line with the standards set by SLT International, yet aiming to produce a

sur la terre welcome note

Welcome,

to our Doha Extravagance... - Mohamed Jaidah, CCO Firefly Communications

>>> There’s a saying that goes, “Be careful what you wish for, you might just get it!” In the autumn of 2007, AbdulSalam Abuissa and I were just two (relatively) new graduates who were dreaming of establishing a company that would revolutionise Qatar in one way or another. Specifically, we wanted to change the media sector. One day, while talking to some friends, someone mentioned Sur la Terre and how unique this magazine was, but we hadn’t heard of it, and we were far from imagining that it would become the first and most successful publication in our media adventure; not to mention the country’s first luxury lifestyle magazine. Yachts, sports cars, luxury houses, private jets and the most sought-after brands in the world - what better subjects for one of the regions with the highest buying power in the world? So it was that in February 2008, the “test” issue of Sur la Terre came out, and what better time to introduce such a magazine than during the Watches and Jewellery show in Qatar? In June of that same year, the first issues of Sur la Terre Manama, Abu Dhabi and Dubai were released alongside the one in Doha, expanding our horizons beyond our borders. Unfortunately, you never start an adventure without hitting a few obstacles. The timing couldn’t have been worse to open in the UAE, with the crisis hitting the market a few months later, so we had to put these two on hold. However, the adventure continued for both Doha and Manama with every issue’s publication making us slowly but surely more confident and stronger in our field and our markets. When we first started, we were confronted with a lot of scepticism by a lot of people who said, “Do you think you are going to survive?” “Will you really be able

to keep the quality at the top and not compromise?” Here we are, two years later, with a magazine that hasn’t stopped evolving from one issue to the next, and is getting better every day. When we first started, we obviously wished for the success we now have for Sur la Terre, and thank God we got it. We do not regret a single bit of our adventure up to now, and we eagerly await the next months and years in which we will slowly reveal to you where we are heading next! So stay tuned! Of course, all of this has been possible thanks to our friends and colleagues at Sur la Terre and Firefly, who have been just as passionate as we are in providing the best and exceeding ourselves. We are also grateful to our advertisers, who have watched us grow and with whom we have been able to create a real partnership based on trust. Finally, to our readers, from those who have followed us from the beginning to those just getting to know us now, we would like to say a big thank you. We promise that we will do our best to always meet, and then exceed, your expectations. If you are reading this at the very beginning of the event, I wish you an exquisite evening full of excitement. On the other hand, if you are holding these pages after the sunrise of the 22nd of May, I sincerely hope that the experience last night and every night hence shall be filled with the luxury of a life well-lived. In both ways, we are happy that you have decided to spend this time with us and not anywhere else sur la terre (on earth).

sur la terre i feel like

I feel like…

Chocolate and Vanilla

>>> When the idea for a black and white themed anniversary bash was proposed to our Chief Creative Officer Mohamed Jaidah, as per usual he was impressed with the creative team’s innovative concepts. However, the CCO felt that this particular occasion called for something with an air of decadence, a theme that exemplifies not only the class, elegance and luxury that his beloved Sur la Terre embodies, but also the sheer opulence and indulgence portrayed through every issue. Looking back through several of these, the CCO’s eyes fell across the ‘I like… Chocolate and Vanilla’ segment – a former taste-bud tickling feature In SLT - and struck gold. In speaking to the CCO, the answer as to why Chocolate and Vanilla was chosen as the naughtily sumptuous theme to what is now known as Sur la Terre’s ‘Sweet TWO-th’ Anniversary was simple. The essence of Sur la Terre is made of the better things in life. The lavish enjoyment in spoiling oneself has always been exemplified by the Sur la Terre readership, and oozes now throughout this adaptation of the aforementioned sensations. In effect, the initial black and white theme was not discarded altogether, but tweaked and sprinkled with sugar, dusted with cocoa and stirred to produce the Chocolate and Vanilla delight that you are currently enjoying as part of our anniversary’s festivities. Always fond of the unusual and giddying anticipation of surprise, Mohamed emphasised the role of the sense of taste and the importance of fine dining in general within Doha. Food plays an

essential role in the lives of Sur la Terreans and when they dine, they do so in the epitome of style, at the peak of a flavoursome experience, with a dash of bittersweet critique, leaving businesses in tip top performance mode. Therefore, SLT’s ‘Sweet Two-th’, has taken on the challenge of bringing a little piece of that extravagant world to an evening that promises to be nothing short of tantalisingly delectable. Throughout the use of a theme that swirls in sumptuousness, the anniversary celebrations are set to transport those in attendance to a land enrobed in one of the world’s most valued and longconsumed delights: chocolate. Historically, Christopher Columbus was the first to introduce the bountiful cacao bean to mainland Europe, tickling the royal taste buds of King Ferdinand and Queen Isabella of Spain and introducing them to the delightful diversity of the miracle plant. However, in true European style, the innovative Spaniards transformed the Aztec tradition of drinking the crushed bean with a mixture of earthy chilli and achiote into the dark and sensual goodness we crave today. Replacing the bite of the fiery chilli with another of the exotic, indigenous spices, vanilla, Europe became responsible for the exquisite combination we all lust and crave day after day. With endless combinations of these two divine ingredients, be prepared to immerse yourself in an evening generously spread with lashings of chocolate delight and frosted with the elegant essence of pure vanilla.

“W Doha is proud to host Sur la Terre Middle East’s Sweet TWO-th. We wish you a Wonderful birthday evening.” Safak Guvenc, General Manager

sur la terre brand history

Sur la Terre

through Time Deputy Editor Mina Kavcar takes you to the heart of luxury living as she flicks through the pages of Sur la Terre’s history

>>> It’s been a long and winding road but alas, our earthy, luxurious beauty of a mag is turning two years old. When you are the proud parents of such an impressive and refined tot, you simply can’t help but want to make a scrapbook of all its best and brightest moments. In fact, we couldn’t help but reminisce about all the good times we’ve had with our paper-clad darling, so we started looking through old editions and marvelled at how our lil’ one has grown and matured. It’s been quite the journey, not just for Sur la Terre Middle East (our pride and joy) but also for Sur la Terre International. With a few bumps along the road, our Swiss predecessors have managed to build a unique and lavish brand that has appealed to the fiscally fortunate around the globe. At the risk of tooting our own horn, we’ll proclaim that Sur la Terre Middle East certainly had something to do with it.

“Real luxury,” as Sur la Terre International so aptly dubs it, is what this magazine is all about. With editions present in lush cities such as Geneva (HQ), Megeve, Cannes, St. Tropez and Moscow, it was only a matter of time until the lyrically opulent likes of Sur la Terre would make it to the turquoise shores of Doha. The very first edition of SLT made it onto the French market back in 1998, after which it would eventually branch out to Switzerland and other cities. Publibrands, the current publisher of Sur la Terre International, acquired the brand in 2006 and managed to spread its reach past Europe by introducing new cities such as Kuala Lumpur and of course Doha and Manama. In the words of Patrick Sikias, CEO of Publibrands, “The vision throughout the Sur la Terre brand is to offer a unique concept worldwide, which at the same time provides local information about

a dedicated city, together with international high standard contents. Sur la Terre is the only lifestyle and luxury city magazine established in as many cities in the world.” As for the future, Sikias plans to widen the SLT belt to include China, India, Japan and emerging markets in both Africa and Eastern Europe - something to look forward to for all you avid travellers out there. Now that you know the ins and outs of SLT International’s first few steps, we’ll humbly introduce you to the pitter-patter of our own Middle East edition. How did the Swiss/ European magazine make its way to Doha you ask? “The reality is that we didn’t find Sur la Terre, Sur la Terre found us,” is how Mohamed Jaidah, CCO of Firefly Communications puts it. Thanks to a common acquaintance and

sur la terre brand history

a real need for SLT in the region, the idea of launching our luxury lifestyle mag seemed to be just what the doctor ordered. “They sent us a few copies of the international editions, which we felt were something that was a perfect match for the market,” said Jaidah. “It was mainly about international brands, luxury lifestyle and a new way of life. Qatar and the Middle East were a new market with very brand savvy readers who, having travelled a lot, were also very sophisticated - it was obvious that the market needed a media platform to cater for this need.” So the first issue, Issue “zero,” was launched in early 2008 and garnered great reviews from all those who had the chance to take a look at its crisp, glossy pages. At the time, Firefly consisted of only four people who worked tirelessly to make Doha’s new luxury lifestyle mag a success. As Jaidah puts it, “There was

an amazing response to the magazine and it was a clear sign that SLT was different from anything that was available in the market at the time.” In June of that year, both SLT Doha and Manama took their first real steps and set up shop in their respective cities. At the time, Firefly also published a Dubai and Abu Dhabi edition; however, it was decided that its focus be shifted solely onto Doha and Manama. Quarterly editions were distributed to all high profile, luxurious locales and readers took note of the new kid on the block. Clad in Gucci and Bulgari, this polished magazine was something with which to be reckoned. When flipping through the pages of Sur la Terre Doha or Manama, which you undoubtedly have done religiously for the past two years, you’ll notice a similar layout for all of them. We include international content to give you

an idea of what’s happening in the world of luxury outside of our region. Through these pieces, you can explore global fashion and travel trends, marvel at design and beauty products and be visually satiated with H2O & O2, our wistful images of air, sea and land. International content may be part of Sur la Terre Middle East, but as an avid reader, you will have noticed that we here at SLT Middle East tend to boast of our prowess in things local and fresh. We have worked long and hard to provide you with original content to enjoy and mull over when at your next coffee date. These are the Middle East editions, after all, and we want to make them shine. Our regional content introduces you to Artopia, where we give you a taste of area happenings in arts, poetry and performing arts. We take it a step further with

sur la terre brand history

Gourmet Travel and Showcase, where you can explore travel destinations through our trained eyes, and marvel at the attractions our beautiful region has to offer. As for our wellcrafted local content, you have surely been entertained with both In Vogue and In Town, our snapshots of the latest fashion trends, beauty must-haves and stylish gadgets. Add to that our well crafted Brand Histories, Haute Properties and of course the Entertainment section, and you’ve got the makings of dare we say it – Doha and Manama’s best overall magazine. Projectile narcissism aside, we truly try to make Sur la Terre Middle East as unique and interesting as possible, since we believe in providing quality luxury lifestyle tailored to our valued readership in the region. When SLT first set up shop in Doha, the regional elite clearly needed something of

its calibre to present them with content they valued and found helpful. As Mohamed Jaidah so fittingly said, “We were trailblazers in our region; specifically Doha.” As for those bumps along the road, when SLT first started, scepticism was indeed part of the general sentiment, as not everyone believed the magazine would succeed, let alone make it past the first year. However, those nay-sayers have been proven quite wrong indeed. It’s been a great ride as we’ve continuously tried to keep readers glued to our pages, and now that we’re putting the second candle on the birthday cake, we can proudly say that we have indeed surprised a lot of people and hope there will be many more candles to be added down the line. Here’s to many more editions, filled with all things opulent and extravagant.

"It has been wonderful to share in your first two years of success, here is to many more great achievements in the future. From all of us here at theAlfardan Group, we wish you a happy second birthday." Alfardan Group

sur la terre spotlight

Mag-nificent Sikias

Sur la Terre Middle East catches up with the man behind the brand (in its current incarnation, at least), CEO of Publibrands, Patrick Sikias.

sur la terre spotlight

Sur la Terre magazines have been successful in several luxury markets around the world. When and how did you first come up with the Sur la Terre luxury lifestyle brand? Does the current product align with your vision or has it changed over time? Publibrands acquired the Sur la Terre brand in 2006, and the current product aligns perfectly with the vision since its creation in 1998, which is an international magazine focusing on the main cities in the world. The mix between local and international content is unique in the world and that is definitely one of the key success factors. Personally, which is your favourite section in the magazine. Which one do you enjoy reading the most and find most helpful? I personally like the fashion shoot, which is unique in the way it is produced. You will only find that in Sur la Terre magazines. Over the years Sur la Terre has featured some high profile interviews and articles. What have been the key, standout moments in terms of interviews and editorial pieces for you? We have had many personalities and interviews in various issues of the magazine, and for me the most interesting one was the interview of Gad El Maleh, the most famous French One-Man show comic. In addition, we have had very interesting and in-depth Brand History articles about famous brands like Chopard, Rolex and Harry Winston, just to name a few. The past two years have been tough times for companies in most sectors around the world. The media world was hit especially hard and many magazines closed their doors. How has Sur la Terre fared in these tough economic times? What (if any) changes were made to keep the magazine afloat and ensure that readers would continue to flip those pages? Our brand recognition towards our clients and our unique positioning (large format, city-based magazine) has allowed us to pass through these difficult past months. Unlike other magazines, we have kept our prices identical, as we did not want to lower the prices and undervalue the product. Sur la Terre has a very strong brand loyalty with its customers. Though many of the Sur la Terre magazines look very similar and incorporate international content, Sur la Terre Middle East does still try to set itself apart with heavy local and regional content and a tailored look. What do you think of the quality of Sur la Terre Middle East? How would you like to see it evolve? We have been extremely satisfied by Sur la Terre Middle Eastâ&#x20AC;&#x2122;s development over the past two years. The Middle East has shown to be very efficient, and extremely fast in integrating the Sur la Terre concept in Doha and Manama. Moreover, starting Sur la Terre in the Middle East, in such a difficult economic environment is definitely a great accomplishment. Expansion has been a successful scheme for the brand in the past. What other cities would you like Sur la Terre to be introduced to? Where do you see a real need for the magazine? We are concentrating on introducing Sur la Terre in Asia (Kuala Lumpur started in 2009). Asia is keen for such a product line and we are now establishing strong contacts for China, India and Japan.

Surely the brand is doing better in some cities than others. What cities could perform better? Do you see a difference in reader expectations in different markets? If so, what are they? In general we must admit that on an overall basis, each city has its highs and lows, depending on the season. We are extremely happy with yearly issues like Gstaad, Courchevel and Saint Tropez, as these issues have an entire year to prepare the magazine. What about expansion in the Americas? We introduced Sur la Terre New York in 2009; however, with the major crisis in the US, we decided to postpone our expansion in the Americas until 2011. Sur la Terre does a great job introducing new products and travel destinations. What products or destinations have been featured that either made you go out and experience them yourself or that are still on your to-do list? All the destinations we publish in Sur la Terre are chosen to provide a dreaming atmosphere for our readers, but for me the most appealing was in issue 28 of the Geneve edition of Sur la Terre, as it was about travelling to India, which has always been a dream of mine. Surely you have had editions that you are more satisfied with than others. What would be your dream Sur la Terre? If you could have anybody interviewed, who would it be? We are going to start to have interviews of famous businessmen in the future (a project that we are really keen on doing). These will be lifestyle interviews from performing businessmen giving us an approach of what is lifestyle and luxury as viewed from their perspective. We would love to have people like Richard Branson. We have already covered Benedikt Taschen, who publishes some amazing books on art.

sur la terre going global

World Class One of the key things that differentiates Sur la Terre from its competitors is high quality international content. Based in the luxury heart of Europe, Sur la Terre International is a red carpet regular at many of the glittering lifestyle events that are the bread and butter for the jet-set readership of the magazine.

sur la terre going global

>>> Regularly reporting from the likes of the Cannes Film Festival and the Monaco Boat Show, SLT is a staple attendee on the society circuit. Special Lifestyle is where Sur la Terre is to be found sparkling amongst the societal glitterati, taking readers to the must-see events, and mustbe places. Opening the gilded door to the world of mega-yachts, lavish living spaces and haute hostelries the world over. The high profile of the Sur la Terre brand has enabled it face time with the brand leaders of luxury lifestyle, from CEOs of multi-national conglomerates like Moet Hennessy Louis Vuitton, to the owners and founders of exclusive lifestyle brands such as Parmigiani, Richard Mille, Avakian and Harry Winston The Brand History and Time History take us behind the brand, and down not so well-trodden paths as we discover the road to the creation of such eminent names. SLT explores their humble beginnings, their inspirations and visions, and of course, the signature products that made the brands synonymous with sybarite sophistication.

Our readers also benefit from the magazine’s cutting edge insights into the high-end fashions of the season and the latest in luxury tech, thanks to SLT International’s presence at the fashion world’s hottest dates and global gadget launches. Objects brings luxury living to the fore, with everything from phones to foosball tables; these are must haves for the modern iconoclast. Every quarter, SLT International highlights the best ways to live beautifully amongst glorious gadgets, new twists on everyday lifestyle tools and luxurious leisure equipment. It truly is an Aladdin’s Cave of modal modern life. Features like Fashion, Beauty and Accessories emphasise the latest in looking good, from everyday style to red carpet elegance. With flowing gowns and sharp-edged suits, all the way to coiffured casual-wear, SLT International has shot the lot. The fashion shoots are always creative, often innovative and totally exclusive. Nowhere else will you find bespoke pictorials covering the latest lines and top trends. The same goes for Accessories. What is the point of giving you half a look? SLT sources, collects and arranges the best possible accoutrements to match whatever look you are trying to achieve, producing a veritable smorgasbord of stylish additions to any outfit. Of course, the outfit will not look good unless you take care of the skin you’re in. With Beauty, SLT comes to the rescue once again, to deliver a bounty of beauty products to primp and preen for party time, shine up for shopping or even to blush up for basking on the beach. Every eventuality is covered. With Travel, Design, Architecture and Art also featured from time to time, the international content paints the whole portrait of a life luxurious. It is Sur la Terre’s way of providing our discerning local readers a shop window to a world of international luxury, enabling them to satiate their appetite for philanthropy, culture and high-end consumerism, without needing to travel too far from home.

sur la terre going global

Pages of History 70

sur la terre discovery

TOP LEFT: Bergerie, Domaine de Murtoli TOP RIGHT: Outside living room, Dar Sabra BOTTOM RIGHT: A room, Dar Sabra

< The private beach at Domaine de Murtoli >

Ideal Homes TexT: Yamina Benaï PHoTograPHY: Hôtel Manali: Marcel Jolibois Domaine de Verchant: apicius.com Dar Sabra: apicius.com Hôtel Le Murtoli: Camille Moirenc

Domaine de Murtoli, 20100 Sartène, Corsica T +33(0)4 95 71 69 24 fax: +33(0)4 95 77 00 32 villas@murtoli.com

Woodland bending

sur la terre

design

“For 70 years, photographing architecture has been the joy of my life!”

Julius Shulman, the master Text: Felipa de Almeida

At 97 years of age, Julius Shulman is certainly the most important photographerto have figured in Modern Architecture. His work

Photographs: © Getty Research Institute

played a crucial role in the building of the world-wide image of

sur la terre

objects

Touch of genius

Calling Card

Black magic

design

sur la terre

[Kaufmann House (Palm Springs, Calif.) : exterior], 1947 - Neutra, Richard Joseph (1892-1970) and Shulman, Julius – Medium : Gelatin silver print

[Case Study House No. 22 (Los Angeles, Calif.)], 1960 – Koenig, Pierre and Shulman Julius – Medium : Transparency - Dimensions : 13x10cm

California during the 50s and 60s. [Singleton House (Los Angeles, Calif.)], 1960 – Neutra, Richard Joseph (1892-1970) and Shulman, Julius – Medium : Gelatin silver print - Dimensions : 25x21cm

sur la terre going global

H2O

sur la terre

sur la terre design

Dripping with luxury... Today’s swimming pools are no longer only appreciated for their functional role, they can sometimes also be true works of art. They represent something unique as much in their detail as in the environment in which they are found. A play of architecture, a play of light, a play of perspective, luxury swimming pools have become highly valued creative spaces and artistic expressions. Sur la Terre helps you rediscover certain resorts from a different angle, that of wellbeing areas. TEXT: George de Matteis

< Watervilla © One & Only Resorts >

< Reethi Rah © credit One & Only Resorts >

< Restaurant © One & Only Resorts >

MOROCCO Le Palais Rhoul Seeming to step straight out of ancient history, the Palais Rhoul displays its majestic columns in the middle of the palm grove in Marrakech. Set in 5 hectares of garden, there are only 18 bedrooms and tents, worthy of The 1001 Nights, offered to guests. Rest and tranquillity will be the key themes of your stay. The Spa and its famous Moorish baths are hidden behind the bougainvillea at the bottom of the garden, while the fresh water swimming pool is available from daybreak, so that the day begins under the most favourable auspices. MEXICO Las Ventanas Al Paraiso Between the mountains and the sea, not very far from the desert, Las Ventanas stands as an example of the style of the ancient haciendas of Old Mexico…but with added luxury. The panoramic view over the Sea of Cortez is a foretaste of the promises to come in the Rosewood hotel complex; golfing in an ocean of greenery, relaxation in a famous, prize-winning spa, savouring the restaurant’s Mediterranean cuisine, not forgetting the splendid swimming pool…a true work of art. Amongst the many services available are two original, luxury offers: first, for your pet

At the Palais Rhoul, you will experience in equal measures the many tastes and smells of Moroccan cuisine, which is renowned throughout the world. < Courtesy of Palais Rhoul >

You will be limited only by your imagination! Las Ventanas also offers the possibility of private residences, the height of absolute luxury.

< Courtesy of Las Ventanas al Paraíso >

sur la terre fashion

Long dress with muslin silk asymetrical strap ZUHAIR MURAD Resin and wood bracelet SCOOTER Gilded metal earrings SCOOTER Python skin sandals JIMMY CHOO

sur la terre going global

sur la terre mode

A splash of neon colour in sultry September is always welcome, and this Beauty feature from late last year is testament to the creativity of the international team. Instead of package shots, this time around they went conceptual, with spectacular results. This was particularly useful, from an editorial and layout perspective, as Sur la Terre 6 was our “speed” issue, in which we gave our male readership a tip of the hat with a more masculine feel to the magazine. Much of the content centered around motorsport, cars, bikes and anything with an engine that can go faster than you legally should.

It is a deep and not-so-dark December in the GCC; after all, the sun still shines everyday and the temperature still hovers around a sultry 20-something degrees. What better way to make it feel like winter than with a beautiful black and white Fashion shoot? The EQUUS feature was fantastic, really summoning a feeling of a winter in Europe, with a great selection of seasonal outdoor wear and evening outfits for the party season. The horses were nice too.

Here is Accessories with another beautifully produced shoot. A stunning model, wonderful accoutrements and great outfits make this one great. There have been some wicked concepts from Geneva for this feature over the past two years; favourites include The Red Chair from March 2009, Radical Statement from June that year and 2008’s Sweet Stones, which we used in our 2009 Doha Watch & Jewellery Special Edition.

sur la terre lifestyle

< 59.40m, Camper & Nicholson / Benetti, best semi-travelling motoryacht 50/59 metres. >

Oceans of Opulence

Per annual tradition, the unmissable Monaco Yacht Show rolled into Port Hercules on the 23rd to the 26th of September last year. Once again, the professionals of luxury cruising, along with a private and wealthy clientele, were invited to discover the newest and most spectacular models of modern yachting, and the giants of pleasure cruising did not fail to impress.

>>> The biggest manufacturers came to exhibit their most ravishing ships on the 9,000 square metre fair, and while it was a legitimate worry that this 19th edition of the Monaco Yacht Show would be heavily affected by the economic crisis, it was thankfully nothing of the sort. The latest Monaco Yacht Show undoubtedly owes its success to the status it enjoys as leader among the great pleasure cruising exhibition fairs in the world today, which allows it to win the trust of big industries and yacht owners. This 19th edition, as is true with previous shows, was synonymous with luxury, exclusivity, and inventiveness. Following the example of the ‘Designer Gallery,’ fans had the rare opportunity to admire some of the 100 superyachts that were officially awarded top honours this year during the ‘Boats International

< 73.53m, Nobiskrug / Burgess, best travelling motoryacht AMY Shipyard. This yacht was present at the MYS 2008 and won the GREEN STAR RINA/MYS prize of the 60/84 meters. >

This one brings us right up to date: a classic Special Lifestyle. This is the best of the Monaco Boat Show, with mega-yacht concepts and more seafaring bling than you can shake a spinnaker at. Taking world class luxury off the renowned burning tarmacs, this gem set out into dazzling turquoise waters, astounding and amazing our readership with great aplomb.

sur la terre a day in the life

A Day In The Life...

...Of The SLT Manama Office

sur la terre a day in the life

On the island Kingdom of Bahrain, we introduce Sur la Terre Middle East’s dynamic duo. Serving up delicious morsels of local content and closing high-flying advertising deals, Area Manager, Chirine Halabi, and Deputy Editor, Hollie Parker, form the driving force behind SLT Manama’s success.

What does your job involve? Chirine Halabi: Managing the area of Bahrain from all the perspectives. Hollie Parker: It varies day to day – one day it could be sitting at the desk writing, the next I could be out rubbing shoulders with Sheikhs and Sheikhas at the launch of a high-end boutique, test driving luxury cars or reviewing gorgeous restaurants… it’s a tough job, but somebody’s got to do it.

“My real passion is writing an advertising proposal.”

Can you take us through a typical working day? Chirine: I leave home at 7:30am arrive at around 8:10am, sit with the receptionist to read my mail, send faxes and chat with the staff. At 9am, my exciting day starts and I rarely finish before 7pm. Yet the day is always full of adventures, stories and solid meetings. Hollie: Wake up with coffee. Battle traffic, control road rage, fight off people trying to queue-jump before getting parked and walking to the office. Coffee. Check emails. Coffee. Settle down to write. Break for coffee – or perhaps a mug of tea. More writing, research, phone calls, perhaps a meeting. Pack up the laptop and head home for the afternoon. Lather, rinse, repeat, five times a week.

How do you balance business and family life equally? Chirine: What? Equally? Hollie: Evenings spent with the family are generally more than enough, really. Anything more and things go to DEFCON 1. What do you do to relax? Chirine: I enjoy reading and going to the cinema. Hollie: At the minute I’m writing a novel, which is taking up a lot of my free time but it’s a perfect method of escapism. Pets are great for relaxing, too – I spend time with my three rabbits to chill out. Do you have any hobbies or a particular passion outside of work? Chirine: No sorry, my real passion is...writing an advertising proposal! Hollie: Other than writing, I enjoy art - both making and viewing. I’m into all sorts of random little things, but they’re all fads that last a few weeks at a time, so my hobbies change constantly! Right now, I’m into sewing and getting crafty. What book/s are you currently reading? Chirine: Vous Revoir by Marc Levy. Hollie: For Christmas I got a massive pile of Terry Pratchett’s Discworld novels, so I’m churning my way through them. Unseen Academicals was the last, and I’ll be finishing up Carpe Jugulum soon enough. I’m being naughty and not reading them all in the proper order. What is your favourite holiday destination? Chirine: Always somewhere new... Hollie: I don’t have a ‘favourite’ as such because there aren’t many places I’ve been back to twice. Paris is fabulous; however, the thought of spending a week wandering around Mongolia on horseback trumps fresh croissants and the Crazy Horse any day. Anywhere’s good, so long as it’s fun.

What characteristics do you find most appealing in other people? Chirine: Kindness. It kills me when someone around me is too kind, I feel I would love to give a lot in exchange... Hollie: Honesty, friendliness and sincerity. Being true to yourself and being confident in who you are is appealing in anyone. If you could be anyone else for a day, who would you be? Chirine: My husband, so I could find out how beautiful life must be to have a woman around like me! Hollie: Anne Boleyn – so long as it’s not the day when she gets beheaded. What is your favorite type of food? Chirine: Sushi and the [W Hotel’s] WOW burger! Hollie: It’s a toss-up between Italian, Thai and Japanese. Tell us one thing that people might be surprised to learn about you. Chirine: Are you sure you want to know? Hollie: I’ve lived in Bahrain since 1991.

“One day, I could be sitting at the desk writing, the next I could be test driving luxury cars or reviewing gorgeous restaurants ... it’s a tough job, but somebody’s got to do it.”

sur la terre showcase

Regional Riches

sur la terre showcase

>>> There have often been times where, upon approaching a subject locally, we sit back and see something that transcends the limitations of just one city, and will hold an audience’s attention in them all. For instance, our Ramadan themed issue in June last year saw the Showcase, an oft local feature, go regional, as its content had a direct benefit to readers across all of the territories in which we are present. Certain exclusive celebrity interviews and Spotlight features have been given the regional treatments, as has our Artopia segment. Of course, these don’t happen all the time, and there are regular features that will always feature across all of our SLT publications. Going Global was created for just this purpose. Its remit was to highlight the talent of the wider region, covering artists, designers, businessmen and companies birthed here in the Middle East that have gone on to make an impact internationally. We have had the good fortune to find many great subjects to write about, from fashion designer Lama Al Moatassem’s bow at Paris Fashion Week to architect Zaha Hadid. These are some of the exceptional talents that are forging a new reputation for the region on a global scale, a cause we at Sur la Terre are proud to champion. Gourmet Travel has evolved from the international content, but here at Sur la Terre towers in Doha, we have made it our own. It has evolved into a comprehensive city guide, painting a picture of some well known, and some not well known, must-visit destinations. Not only do we highlight

sur la terre showcase

Then, there are the staple sections that find their fullness in fact. The Agenda is a cross-border calendar of the must-see and must-be-seen-at regional events. Without this, how would all of you burgeoning paparazzi know where to indeed get “papped” in our local Society section. From the social to the subjective, every quarter we go in search of the best picks in multi-platform entertainment. While you might not agree with everything on the list, we can guarantee that at least one of our clicks, flicks, or joysticks picks will pique your interest. Maybe you will open a new chapter by delving into one of our book recommendations or opt for Aural opulence with our choicest music cuts. Of course, we can’t finish any introduction to the Regional content without recognising the home-grown photoshoots. Lavishly produced, these became iconic through the first year of Sur la Terre with the popular Shining Stars concept. Inspired by the Baby Stars fashion shoot from Geneva’s international content (Issue 0), SLT Middle East continued with the theme of putting children into everyday adult scenarios, modeling the latest jewellery, accessories and clothes. In the second year of SLT Middle East, the shoot evolved into Star Crossed. The shoots, themes, storyboards and concepts are discussed at greater length on page 49. It is worth noting that all of this regional content can only be brought about through the teamwork of our offices in both Doha and Bahrain, where the two editorial and sales teams have to work closely together to develop stories and features that truly reflect the regional personality of SLT Middle East’s publications. Ideas come from both sides of the strait, and the results are testament to the great team we have here at SLT.

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Pages of History 58

sur la terre going global

Zaha Hadid

Zaha Hadid is one of the most novel and arresting architects of the twentieth and twenty-first centuries. Her works have literally shaped the urban geography of a generation, implementing surreal twists and turns to a once confined landscape. She has been awarded many times over for her innovation and ethic, and is globally celebrated as one of the premiere architects in the world today.

Zaha Hadid was one of the first Going Global subjects to be covered, and what a way to start off. Baghdad-born Hadid is renowned as one of the world’s most arresting and novel practitioners of architectural art. This was a fitting jumping-off point for the segment and proved to be a popular feature, as the region was in the grip of a construction and architectural boom at the time.

While our Society pages are predominantly local affairs, in March last year, we published an Oscar’s Special Society, which went regional. Let’s be honest, everybody loves a bit of Hollywood stardust, and we here at SLT are no different. While the male contingent of the office argued over whether The Dark Knight’s Joker (Heath Ledger) was cool enough to get a posthumous gong and why there weren’t more pictures of Megan Fox, the girls cooed over the gowns and glitter dripping from the necklines and wrists of Penelope Cruz and Kate Winslet. 112

sur la terre society

>>> To say she is simply an architect, however, is to take too myopic a view, for her tastes and talents merge flawlessly with artistry, and her intelligence is much lauded within the realm of academics. The briefest glance at any of her works allows a deep introspective into function, a fond appreciation of form and the realisation of many years of research. Her professional and educational credentials are some of the most impressive in the architectural world. Born in Baghdad, she later moved to Lebanon to begin her basis in understanding architecture by studying Mathematics at the American School of Beirut. From there, she moved on to the UK, graduating from the Architectural Association School in London and winning the Diploma Prize in 1977. She later became a partner with her former teachers Rem Koolhaas and Elia Zenghelis at the Office for Metropolitan Architecture, where she continued to develop her ideas and began to give them practical form under the guidance of Peter Rice.

< Zaha Hadid, photographed by Steve Double >

From 1980 to 1987, she ran her own practice in London while teaching at the Architectural Association. After establishing this business venture, she moved primarily into academia, holding among other positions the Kenzo Tange Chair at Harvard, the Sullivan Chair at the University of Chicago School of Architecture, an honorary membership in the American Academy of Arts and a fellowship at the American Institute of Architecture. She has also held many guest and visiting professorships across the world. Hadid is presently a member of the editorial board for the Encyclopedia Britannica as well as a professor at the University of Applied Arts in Vienna, Austria.

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Ramadan

A holy mon th for human itarians

113 The Holy Month of Ramadan is probably the most important religious observance on the Islamic calendar. Even so, Ramadan’s true nature is still lost on much of the non-Muslim world. Through arguably no fault of their own, many people who stand outside the Islamic faith have a largely confused view of what Ramadan is, seeing it only as a time when Muslims take an inexplicable month-long break from eating. But where did the celebration come from? What does it commemorate? What are the rules? And where did it all begin? Well, it all started hundreds of years ago, when, as Muslims believe, a miracle occurred.

And The OSCAR Goes To ... Although this year’s Oscars failed to recognise Sur la Terre for Best Magazine in a Leading Role, we would still like to thank The Academy for putting on yet another great showcase of Hollywood immortality. This year’s awards show was overflowing with interesting picks, tough choices and great outcomes thanks to a wide-spanning selection of silver screen splendor. Last year may have been grey in terms of finance, but cinematically, it was pure gold! So throw on that gaudy sequin gown or strap on that bow tie, because you’re our date for Sur la Terre’s Oscars Roundup! During the lead in to the Academy Awards, there were quite a few surprises, particularly in the nominations. Oscar gave several nods to a few intriguing, if not unexpected stars and starlets. Some of the most interesting picks were Mickey Rourke and Marisa Tomei for their roles in the simultaneously heartwarming and heartbreaking film, The Wrestler. The gripping film Doubt was also given much praise, as all of its main stars, including Philip Seymour Hoffman, Meryl Streep, Amy Adams and Viola Davis, were nominated for their respective roles. The Curious Case of Benjamin Button grabbed a few nominations as well for directing and Brad Pitt’s acting, while his wife Angelina Jolie garnered some praise for her work on Changeling. One of the strangest

selections was Robert Downey Jr. for his hilarious yet amazing role as an Australian playing an African American in Tropic Thunder. Finally, the Academy has developed a funny bone! Of course, there were many other alsorans completely deserving of an Oscar, but only a select few brought home the gold. Of these, the biggest winner was without a doubt Slumdog Millionaire, which captured eight statuesque trophies to add to its already world famous acclaim. Kate Winslet once again got to the big dance, and FINALLY won the Oscar for best actress for her film The Reader. Penelope Cruz also won her first statue for her role in Woody Allen’s Vicky Cristina Barcelona. Probably the most emotional win of the night was that of the late Heath Ledger for his skin-crawling performance of the maniacal Joker in The Dark Knight. Hosted by megastar Hugh Jackman, Oscar night was bright as Hollywood celebrities bathed the watching world in illuminated starlight, and were awarded for their solid gold efforts with the highest prize tinseltown has to offer: The Academy Award. Sur la Terre congratulates all the big winners, and looks forward to seeing them at the forthcoming after-parties.

Left to right: Amy Adams (Carolina Herrera), Meryl Streep, Viola Davis

< Kloris >

sur la terre showcase

< Ramadan: the “enlightening” Holy Month of Islam >

Ruminating on Ramadan Taking place in the ninth month of the Islamic year, the calendar of which is based on the lunar chart, Ramadan marks the time when the first teachings of the Qur’an, Islam’s holy book of guidance, were officially revealed by God to the Prophet Mohammad (PBUH). It is said that during his life, the Prophet underwent many spiritual journeys in an effort to fully receive these divine revelations. However, these soulful sojourns were not completed without the manifestation of bodily hardship, as the Prophet is said to have repeatedly put himself through physically taxing meditations on a weekly basis without much, if any, sustenance. Inspired by this devotion, and in an effort to cultivate, understand and appreciate their beliefs and temper their piety, Muslims undergo the fourth pillar, or tenet, of Islam during the month of Ramadan: fasting. Ramadan’s most prominent practice is not as structureless as some non-believers might

imagine. The fasting begins at dawn, when, as the old Qur’anic saying goes, “the white thread becomes distinct from the black thread.” After the light of day splashes itself on the world and ingrains everything with its heat, the fast continues unabated until the completion of the fourth designated prayer of the day, Maghrib, which occurs at sunset. The iftar meal, or the repast that breaks the fast, is well-known to most residents of the Gulf as the locally sumptuous feast has become something of a highlight during the month. Even though these meals are delectable for everyone, it is the fasting and not the feasting which holds greater import for practicing Mulsims. Of course, it is not simply abstaining from food, drink or smoking that makes Ramadan such an important holiday; instead, it is the humility through sacrifice that registers as a result. Devout Muslims are often inspired to read the Qur’an during the month, since it is the scripture’s revelation to man that the observance commemorates. Near the end of the month, at some point

in the last ten days, is what is referred to as Laylat al-Qadr, or “The Night of Power,” which is considered the holiest night of the year. This is said to be the precise night when the Qur’an was officially revealed to the Prophet Mohammad (PBUH). Prayer on this night is the equivalent of a thousand months of worship, hence its “powerful” title. Ramadan is finally completed on the first day of the following month when a new moon is seen in the sky. The festival of breaking the fast is called Eid al-Fitr, and is traditionally marked with donation of food to the poor, communal prayer and feasting with friends and family. This is a time for celebration, when most believers of Islam feel cleansed and more complete, with a soul awash with light and revelry, thanks not only to the prayers offered, but also to the sacrifices they have made. The Holy Month is a very complex period of devout introspection, fervent contemplation and deep prayer, punctuated and given greater gravitas by physical sacrifice.

The BIG Winner’s Circle Best Picture Slumdog Millionaire Best Actor in a Leading Role Sean Penn, Milk Best Actress in a Leading Role Kate Winslet, The Reader Best Director Danny Boyle, Slumdog Millionaire Best Supporting Actor Heath Ledger, The Dark Knight Best Supporting Actress Penelope Cruz, Vicky Christina Barcelona

Top left to bottom right: Brangelina Marco Cordello, Nasser Khalifa Al Attiya, Claudio Berro with Guests flanked by GP2 drivers. Anne Hathaway (Armani Prive)

Nasser Khalifa Al Attiya, Khalifa Nasser Al Attiya and Ahmed Frank Langella Al Fardan. Danny Dev Patel, Pinto and Al Madhur HasherBoyle, Al Maktoum andFrieda Nasser Khalifa Attiya Mittal, (Cast and director of Slumdog Millionaire) Hasher Al Maktoum and Khalifa Nasser Al Attiya Eddy Mercks and Rik Van Lent Paul Fadel Mohd Naeem Saleem Mubarak Al Hajri

In June 2009, SLT took on a much more spiritual air with a Ramadan-themed issue. Editor Steve Paugh served up a fabulous guide to the Holy Month which we put into all of our publications. A beautifully constructed explanation of the traditions and rituals of Ramadan, the article also delved into the philanthropic side of the Muslim calendar’s most important festival, highlighting the work of some of the region’s top charities such as Qatar’s Reach Out To Asia project.

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sur la terre gourmet travel

< The London Eye offers great aerial views >

London Calling

< The National Gallery’s art collection is second to none >

< Lily Allen performing at Koko in Camden >

More than 2,000 years in the making, London has evolved into Europe’s largest metropolitan capital and a global city on a par with Tokyo and New York. Take a ride with Sur la Terre as we hail a black cab and tour the winding streets of a city which, as Dick Whittington would have us believe, is paved with gold - and let’s be honest, you don’t get more luxurious than that.

sur la terre gourmet travel

>>> Ok. Dick Whittington was wrong, but apparently it was a metaphor of some kind. In reality the streets are a kind of greyish paving slab colour, but where they lead you can be pure tourism gold. London is unlike any other city in the world in that it has not been planned. It is an almost organic tapestry of wide broadways bookended by triumphal arches and statues, all woven together with a spaghetti of winding alleyways. Once it was a foggy Roman settlement on the banks of a muddy river, but over 2,000 years London has witnessed plague, fire, rebellion, renaissance and revolution. As a result, the heart of the city has been built and rebuilt many times and the streets, rather than being meticulously planned in grids and blocks like New York, spread chaotically like cracks in a pane of glass, each one emanating from a single epicentre - in this case the lazily undulating river Thames. These days, London stands as a leading lifestyle hub on the cutting edge of music, film and fashion, and it seems like two thirds of the world’s population flock to the sprawling metropolis every summer to soak up the sights and breeze through the boutiques.

Visas

Singapore Fling

Swing City As well industrial and political revolution, the great dame of cities has also been a central player in the great cultural revolutions of our age. In the “Swinging Sixties”, the London scene was home to musicians such as Jimi Hendrix, Eric Clapton and The Rolling Stones. They played legendary clubs like the Marquee and Ronnie Scott’s, bought their bohemian Vivienne Westwood and Terence Conran clothes and wore them while hanging out in Carnaby Street, Soho and Camden Town.

Visas

While Jimi Hendrix and the Marquee may be gone, the legacy of that hedonistic time remains. Ronnie Scott’s on Soho’s Firth Street is still a great place to go and catch great live jazz and blues music. The acts range from random musicians at the famous Wednesday jam sessions and big names like saxophonist Curtis Stigers, who is appearing in July. For the best in contemporary live music, Camden is the place to go. It is where Amy Winehouse and Lily Allen cut their gigging teeth, knocking out tunes in venues like Koko and The Roundhouse. Tracey Chapman is playing at The Roundhouse in late June, while those who feel like rocking out a bit can visit Koko and get down to Reverend & The Makers in July. If you find yourself ambling up and down the high-class Regent Street, taking in famous stores like Ted Baker, Jeager and Kurt Geiger, take a stroll down Carnaby Street, it was the place to be seen shopping in the 1960s and 70s. Just off the main thoroughfare of Regent Street, it is still home to many unique shops and boutiques, including quintessential british names like Lambretta as well international brands such as Diesel and Pepe.

sur la terre gourmet travel

< Clarke Quay is a lively nightspot >

Managing Editor James McCarthy discovers a vibrant culture on the Asian island metropolis of Singapore.

>>> I awoke in my business class sky bed, bleary-eyed but well rested as flight QA638 touched down at Changli International Airport. I had spent the night dreaming about the adventures of 1930’s big game hunter, Frank Buck (or at least the portrayal of him in 1980’s TV series Bring ‘Em Back Alive). I don’t know why, but in my romantic imagination, I pictured myself stalking the Singaporean jungle in a pith helmet and safari suit (though without the pencil-thin moustache) during my four-day stay at the ‘Crossroads of the Orient.’ The reality, however, was quite different. Changli’s new terminal is the height of modernity, with the most inviting baggage reclaim area in the aviation world. My luggage was disgorged onto the carousel from a hole in a sheer, vine-covered wall that is lit by the natural sunlight streaming through the glass ceiling - all to the relaxing soundtrack of trickling water. Minutes later, and I was heading to the exit, excited at the prospect of a cultural heritage tour through one of the world’s most modern and exponentially growing cities, to which I had been invited by the Singapore International Foundation.

< The Doorman of Raffles in full colonial splendour >

Singapore is one of the few developing nations to make the leap from third world to first in under a generation. Since gaining independence in 1965, the jewel in the crown of South East Asia has morphed from a bustling colonial trading port into one of the world’s banking powerhouses and a cultural centre for the Orient. I was about to take a first-hand journey through this evolution, and in the process I would fall in love with the small South Asian island, its people and its melting pot of cultures. And it all started with a handshake.

< Colourful lanterns for Chinese New Year adorn stalls in Chinatown >

“Hello James, I’m Prescilla. Welcome to Singapore,” my smiling host greeted me as I stepped out into the balmy afternoon sunshine. My rumpled Paul Smith suit and bed-hair belied my excitement at what lay ahead. In the comfort of an air-conditioned mini bus, we swept through the glisteningly clean streets of a modern metropolis, lined with lush greenery - something that will immediately strike the traveller from the Gulf. “The government passed a law that states that there have to be green spaces,” Priscilla explained. “As we are such a small island, with such a high population, sometimes we have to be quite creative about where they go,” she said, pointing upwards through the window. There were palm trees and foliage sprouting from nearly every balcony of the residential complex we were passing.

Gourmet Travel by this point was a locally produced, fully fledged city guide. Already having covered Croatia, Alexandria and New York, among others, in June 2009, given the burgeoning relationship between Qatar and the UK, we took a look at London. It is a great example of the format of the feature and allowed us to play with the design a little because of the iconic symbolism of the London Underground map.

Grand SurroundinGS By late afternoon we arrived at the Club Lounge of the lavish Grand Park Hotel City Hall. Located slap bang in the epicentre of what can only be called the heritage district of Singapore, the hotel is minutes from City Hall, the Orchard Road shopping district, St Andrew’s Cathedral and the newly developed social centre of town, Clarke Quay. Keen to get refreshed and explore my surroundings, I entered my spacious double room, sent my suit for dry cleaning and hit the opulent marble-clad bathroom. The modern state-of-the-art entertainment system kept me amused while I perused the list of hotel services and decided that a spot of dinner was in order before venturing out into the city. I chose the Singapore Laksa (actually, in Singapore they just call it Laksa), a spicy seafood-based noodle soup which, frankly, was amazing.

This creativity brings me nicely on to the size of the island. Singapore in 2008 was around 20 percent larger, through land reclamation, than it was when it won independence from Malaysia in 1965. There are plans to reclaim a further 38.6 square miles by 2030. This expansion is necessary to accommodate a 4.99 million strong population within its 271.8 square mile area (Singapore is one of the most densely populated countries in the world with roughly 15,000 people per square mile). This makes harvesting land mass from its own hills, the sea bed and neighbouring countries a necessity.

However, it was time to leave the cooling comfort of the air-conditioning, and to step into the sultry Oriental evening with a short walk to Clarke Quay, which is a stone’s throw from where Sir Stamford Raffles originally landed to establish the city as a trading post for The East India Company in 1819. The banks of the Singapore River have changed dramatically since the legendary governor first hauled anchor here, and further still from the bustling trading centre of the preceding years, where the river would be filled with Oriental-style Junks and other boats of different shapes and sizes, all trying to offload their wares to local traders.

This became more apparent as we coasted along the not-so-aptly-named Beach Road, which these days sits about 500 metres away from the seafront, as are some of its historic (formerly) beachside addresses, such as the Raffles Hotel and the original, colonial-era, immigration building.

Modern day Clarke Quay is a vibrant playground for yuppies, expats and tourists, where trendy bars, clubs and restaurants throb to electronic beats and the sound of party-going revellers mix with the blinking lights of the Central Business District’s glistening towers.

We fell in love with Lama Al-Moatassem, and her flowing airy designs, when we met her at Paris Fashion Week. Not only was she approachable and friendly, but genuinely humbled by the critical acclaim that her work was receiving. We loved her designs so much that we featured them in our 2010 Doha Watches & Jewellery Special Edition photoshoot. It proved to be another success for both Lama and SLT as Doha’s Jewellery glitterati were falling over themselves to order outfits for the many gala events surrounding the show.

In late 2009, we were invited to Singapore by the charitable organisation, the Singapore International Foundation. They flew SLT over in January for a cultural heritage tour of the country, which we grabbed with both hands. It was a brilliant trip, where we met with numerous non-profit and governmental organisations that are working hard to put Singapore on the cultural map, drawing parallels with many places in the GCC. We were welcomed with open arms and very well looked-after throughout the trip. The staff of the SIF, and the people of Singapore, will always have a special place in SLT’s heart.

Another great example of Going Global came from the “Speed Issue” in September last year. We had the opportunity to interview some heavyweight local stars of the motorsport world, one of which was rally driver, Adel Abdullah, who recently returned from the Porsche Transyberia Rally, one of the most gruelling in the world. His hairraising anecdotes were both entertaining and informative, and were coupled with a great sense of humour.

"Thank you for all of your support over the last two years. We look forward to continuing our luxurious partnership for many more to come. Happy Birthday Sur la Terre!" Ali Bin Ali Luxury

sur la terre a day in the life

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INTERVIEWING

Doha VIP

Steve Paugh Senior Editor

sur la terre a day in the life

What does your job involve? Being the Senior Editor for Sur la Terre, I wear a lot of hats. My favourite is the one that says “#1 Dad.” Usually people come up to me and say, “Hey, Steve, why are you wearing that hat? You’re not even a dad.” “No,” I reply with a dramatic pause, “but I am Number One.” Then, I usually flex until the person backs away slowly in polite apprehension. I am responsible for researching, writing and managing the production of most stories you read in Sur la Terre. Can you take us through a typical working day? Being the paragon of style that I am, I subscribe to the “fashionably late” philosophy, so I usually rock into work about a half an hour later than my colleagues. I find that this allows them time to collect their thoughts before having to confront the whirlwind of lame jokes and unnecessary comic book references that usually trails in my morning wake. From there, I traipse audibly about the office to feast on the early morning’s buffet of piping hot inspiration. This usually entails trading witty barbs with the creative team while seeing how we’re doing on layouts and other projects. I then bask in the glory of my muse, Julia Toon, and speak with the rest of the Sales team before raiding the refrigerator for bottled water and processed bologna. From there, it’s off to an informal meeting with the editorial team to get updated on features and stories before working together to answer the truly tough questions like, “Who would win in a bare-knuckle boxing match between Prince and Lionel Ritchie?” With the ideas in my head now whipped into a rich poetic froth, I set to the task of writing whatever stories are on tap for the day while twisting my moustache pensively. The rest of my time is usually spent either at my desk battling writer’s block or speaking with our partners and contacting story leads. Otherwise, I’m out pounding the pavement, interviewing the Doha VIP community or burning the tarmac in some ludicrously fast and expensive car. Usually, it’s a pretty good day.

“There are more important things than a good personality, selflessness and being kind ... like a great body or nice hair.”

that is then further wrapped in an existential headache, before finally being deep fried and chopped into little pieces before being thrown down the disposal drain. So far, it’s not bad. What is your favorite holiday destination? Being a Yankee, I’m still getting used to having holiday time to take, so I’m not sure that I have a favourite destination. However, if I were to make something up, I would choose a place called Batman, Turkey for obvious reasons. What characteristics do you find most appealing in other people? I think that much of the time, we, as a society, place far too much importance on characteristics that just do not matter, while ignoring the things in a person that make him or her special, unique and beautiful. That’s why I associate only with physically attractive people. After all, there are more important things than a good personality, selflessness and being kind ... like a great body or nice hair. I also appreciate sorcery, fighting prowess and nunchaku acumen. If you could be anyone else for a day, who would you be? Mr. Neil Diamond. What is your favorite type of food? I lived in Japan for a little over a year as an English teacher and fell absolutely in love with the culture, the people and the cuisine. My favourite food is Mexican. Tell us one thing that people might be surprised to learn about you. I destroyed my high school’s copy of the periodic table because I only recognise the element of surprise. *Managing Editor’s Note: No Jungle Cats have ever been harmed by Steve Paugh during the making of Sur la Terre. . **Senior Editor’s Note: Yes they have, but they had it coming.

sur la terre in town

Local Heroes Ever since Sur la Terre exploded extravagantly onto the local scene in the spring of 2008, it has been deeply divested in covering the flash and thunder that blossoms from the heart of our fair city and booms like an elegant echo throughout every high-class corner of Doha. In fact, as much as we love our international flair, it’s our local fire that truly cooks our passion for flashin’ into a fever. Senior Editor, Steve Paugh looks back at why...

Whether we’re speaking to local idols, digging into the local cuisine scene, getting hands-on with local products, experiencing some of the most exclusive in-town events or exploring the history that makes Qatar so quintessentially cool, Sur la Terre is always there to bring you the best of which Doha is blessed. Each section in our local content has been created to highlight the ultimate expressions of luxury in the multitudinously diverse forms it takes in Doha. At surface level, this includes the exclusive products and new fashions that come traipsing into town on a regular basis. Of course, SLT is always there to greet these new “residents,” and takes great pleasure in introducing them to the waiting world. Two of our most popular sections are In Town and In Vogue, both of which have been with us since issue number one. In In Town, we have covered every plush product that hits our shores, like designer phones,

luscious jewellery, the newest and most complicated watches, the finest perfumes and cosmetics, luxury tech like the world has never seen and even the newest ongoing events that go on around the city. In Vogue, on the other hand, shows off what you could (and should) be wearing in any given season. Whether it’s dressing in Dior, getting showy in Chloe, giving ‘em hell in your new Chanel or turning heads in Hermes, we roll out the red carpet and transform our pages into a catwalk so you can see how best to dress. Of course, our “taste” isn’t just in great products and fashions, we are also known for the discerning power of our palate. In Good Tastes, Sur la Terre has been invited to the tables of many a great locally-based chef. We have supped upon the greatest tastes of the East at the Grand Hyatt’s Thai-inspired Isaan, we have sampled palatial palatability at the Ritz-Carlton’s “Italian Scallion” in Porcini and have taken a bite out of Bice on The Pearl island, just to name a few. Throughout it all, we have dined not only on the cuisine, but also the deliciously interesting tales from the head chefs themselves, and always left feeling more than just a little satisfied.

sur la terre in town

Speaking of our more exclusive experiences, we always save the more “unique” ones for one of our personally favourite sections, Out of the Box, wherein we get to show you the more unexpected denizens of Doha decadence. Amongst our more interesting experiences was a special trip to the award-winning Spa Chakra, our high-flying coverage of Qatar Airways’ exclusive corporate jet subsidiary, Qatar Executive, and our trip to Paris, which allowed us to get to know the amazing world of The W Hotel in a whole new light. Speaking of getting to know things, and more importantly, people better, we would be remiss if we didn’t mention all of the fine local folks that have spoken to Sur la Terre. The subjects of our interviews are as high-profile as they come, which is really saying something, since Doha is one of the foremost bourgeoning countries for fame and fortune. Local celebrities like Al Jazeera’s Jane Dutton and rallying champion Nasser Al Attiyah have, within our pages, rubbed elbows with the likes of award-winning Palestinian director Elia Suleiman, preeminent watchmakers Richard Mille and Michel Parmigiani and international jewellery kingpin, Nicola Bulgari, and that is only a small amount of the name-dropping we can do (see other sections in this mag for more). We haven’t even mentioned the local VIPs that turn up in our Society section, which covers the exclusive events that seem to occur daily in town. One thing is for sure - if you’re a famous name in or beyond the boundaries of Doha, you have been or will be in Sur la Terre. Quite possibly our most popular regular section, and one that inevitably becomes a labour of love in each issue is our Showcase feature. In it, we tend to explore both the heart and the “haute” of Doha’s past, present and future. We have covered everything from our initial piece about the Waqif Art Centre in Issue 1, to one of our most recent articles featuring the arts scene in Doha by exploring its many different layers.

Perhaps that is the most important thing to remember when flipping through the pages of Sur la Terre - that our local world is layered, containing multiple levels of luxury. Qatar may be relatively small to the wider world, but if it’s one thing we’ve learned from covering its indulgent ins and outs, it’s that Doha is in itself another universe entirely.

sur la terre in town

The Pages of History 46

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coming soon

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coming soon

purely to wind down could head to the BLISS® spa for a relaxing massage or chill out in the temperature controlled WET pool with its very own poolside bar. Aggressive retail therapy at the W store by Plum might be the calling of others. Two fine concept restaurants, the Market and the Spice Market by world renowned Chef Jean Georges Vongerichten will pamper guests’ palates with local as well as international cuisines throughout the day, while the hotel’s two lounges will offer an opportunity to lighten up over a drink or two. For business travellers, the W will fulfil every whim even before you ask. With almost 1,000 square metres of meeting and event space, W Doha will be able to host business and social gatherings of up to 500 people. High speed WiFi internet access, plasma LCD screens and state of the art AV equipments will also be available for use at the click of a button. In addition to its amazing facilities and outstanding reputation, W Hotels, like all Starwood brands, is proud to offer Starwood Preferred Guest, the leading rewards plan that has been recognized as the hotel industry’s most rewarding frequent travel program. With no blackout dates and no expiration of points, members can earn points and redeem awards at all Le Méridien

Hotels, Sheraton Hotels & Resorts, Westin Hotels & Resorts, St. Regis Hotels & Resorts, the Luxury Collection, W Hotels, and Four Points by Sheraton properties, totaling over 825 hotels in 95 countries. The future of W Hotels W Hotels is a global lifestyle brand with 21 properties in the most vibrant cities around the world. Inspiring and indulging its guests with thoughtful, refreshing and stylish experiences, signature restaurants, bars and destination spas, W has become the fastest growing luxury hotel brand in the world. Currently, 21 W Hotels are open in some of the most intriguing destinations around the world, close to business districts, shopping, dining and nightlife. W’s first residential property, W DallasVictory, opened in June of 2006, and soon thereafter was named a Forbes Magazine “Top Business Hotel.” W Residences, offering the W lifestyle at home, have also been announced for Scottsdale (2008), Midtown Atlanta (2008), Fort Lauderdale (2008), Buckhead (2008), Hoboken (2008), Downtown Atlanta (2009), Downtown New York (2009), South Beach (2009), Phoenix (2009), Hollywood (2009), Philadelphia (2009), and Austin (2010). Internationally, W has announced plans for hotels in

Istanbul (2008), Doha (2008), Hong Kong (2008), St. Petersburg (2008), Athens (2008), Santiago (2008), Milan (2008), DubaiFestival City (2008), Shanghai (2009), Barcelona (2009), W Macao Studio City (2009), Guangzhou (2010), and DubaiThe Palm (2010). W’s first Retreat & Spa, W Maldives, opened in September of 2006 and in March of 2007, received the prestigious Travel + Leisure Design Award for Best Resort. W has plans to open Retreat & Spa hotels in Vieques (2008), Koh Samui (2008), and Verbier (2010), the latter of which will serve as W’s first ski retreat. For more information, visit www.whotels.com. Starwood Hotels & Resorts Worldwide, Inc. Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) is one of the leading hotel and leisure companies in the world with approximately 890 properties in more than 100 countries and 145,000 employees at its owned and managed properties. Starwood® Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft(SM), and Element(SM). Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators

Back in 2008, all we had in terms of visuals of the W Hotel were concept images and imagination based on hearsay. What has become one of Doha’s trendiest day and nightspots was then only a glimmer in the eye of the hopeful, so of course Sur la Terre was there to introduce it to the community. In a section called Coming Soon, which was a one-off, but a definite precursor to other sections like Out of the Box and In Town, Elly Cardwell wrote an in-depth piece that succeeded in W-hetting our appetite like nothing else.

Sur la Terre’s first official appearance was in Issue 0, and even though there were elements of its style and content already present, SLT would truly start taking shape in Issue 1, with the creation of now classic sections like In Vogue, In Town, Showcase and Spotlight. In Vogue and In Town have benefitted most from evolution over the years, but it was easy to see, even back then, with products like the new Rolls Royce RR4 design concept (which we would test drive and cover as the Ghost in a later issue) and products and services at the (then) new Spa Chakra, SLT had its finger on the pulse of Doha’s buying public. In Vogue covered the new Louis Vuitton store in Doha, as well as a few other fashion firsts that have since become local institutions.

sur la terre showcase section

Her Highness Sheikha Mozah bint Nasser Al Misnad; Chairperson, Qatar Foundation and Consort of His Highness the Emir

Lebanon ROTA has partnered with the Ministry of Education and Higher Education (MEHE) in Lebanon to ensure the provision of quality education to all youth on the Lebanese territory, and one of their strategic goals set in year 2007 is to ensure “Education for All”. In Lebanon, no accurate statistics indicate the number of visually impaired persons, number of sight disabilities or of casualties affected by the war or injured by other violent incidents. ROTA would like to utilize its specialty and know-how in computerization and assisting the visually impaired in order to help the Ministry attend to the needs of inclusion of those persons. MEHE has been managing the process of receiving visually impaired students taking official examinations since 1992 by coordinating

efforts with the different NGOs available in the area which are active within this domain. These NGOs include Alkafaat (Hadath), the Lebanese School for the blind and deaf (Baabda), Alhadi Institution, Dar Al-Aytam (Alhoda, Albayan), Alamabarrat and Chabibat Alhuda. Until today, only a small number of public schools has been contacting MEHE directly to declare their registered candidates for visually impaired examinations. The project “Computerization of official examinations for visually impaired students” is a joint effort between the ministry, schools and NGOs to improve youth literacy. The approach will focus on promoting and investing in access to educational opportunities and in the development of human resources, in close partnership with the communities. This project aims at assisting the MEHE in Lebanon in providing the means for visually impaired students to complete secondary school through the computerization of examinations at the end of their schooling. Indonesia With the completion of the kindergarten, primary and middle secondary schools in Bayat, ROTA sent a team to evaluate the next steps in assisting the school to develop its program and optimizing the use of the school by the community. The mission discovered that the students of Bayat school are very enthusiastic about their school, especially the facilities of the library. ROTA’s partner, Titian Foundation, is actively working with school administration to assist with school management activities and providing teachers with the latest teaching methodologies through training workshops. Bayat is a village of about 110,000 inhabitants. At present, school is subsidized by the Government up to grade 9. After grade 9,

about 20% will drop out because the parents cannot pay for the school fee, especially those with more than 2 children. For this reason Titian is very concerned for the future of these children. Keeping them in school for another 3 years study will help these children have better skill and the chance will improve the future family income and reduce poverty. The local Government in Klaten has acknowledged the ROTA-Titian school in Bayat as a model school and the school of their pride. To show their appreciation for this generous gift, they have cleared the land where the school is going to be built and pledged to give any help they can to make this project successful and achieve the level that it deserves, as well as helping to provide the best teachers for the school. Afghanistan Afghanistan is one of ROTA’s priority countries. Years of conflict and war have resulted in a serious interruption to the education process. There are many challenges and despite the huge amount of foreign aid directed specifically towards education, there is still a need for much more to be done. Murad Khane is one of the poorest areas of Kabul, according to Action Contre La Faim’s indicators in their 2004 Kabul vulnerability mapping. Many residents are illiterate; most lack basic healthcare. Some residents have contractual, skilled work, but many do not. Very few women are employed gainfully. Houses are dilapidated, overcrowded, streets are full of garbage and basic services (drainage, sewerage, electricity) are not present. Over half of Murad Khane’s families came to Kabul as refugees, forced from their homes by the war and poor economy. At least half the families live below the international

poverty line of $1 per person per day. Turquoise Mountain has begun addressing all these problems but there is more that has to be done to improve the living standards, improve health, employability and create livelihoods, especially for women. ROTA and Turquoise Mountain will establish a three-year partnership designed to improve the lives of the community, especially women and children, in Murad Khane and to create permanent links between Afghan communities and the people of Qatar. As part of the partnership, ROTA and Turquoise Mountain will work together on tailored projects, including education and skills-building for sustainable development such as development of a public school in Murad Khane, literacy and skills training for women, community development programs and creating a dedicated 760 square metres courtyard facility for use by women and children. This collaboration will contribute to the stability and prosperity of Kabul and the surrounding area by providing 1) short-term and long-term training and employment; 2) operating schools of traditional arts; 3) mentoring new businesses, and; 4) improving the health and welfare of women. It will link Afghanistan to Qatar’s numerous educational and business resources, and will enrich Qatar’s standing as a leading nation in the Muslim world for philanthropy, education, culture and business. Ramadan Campaign – The Sidra Tree The Holy Month of Ramadan is the month of goodwill, giving, friendliness, and family reunion. In continuation with last Ramadan project’s success, ROTA is looking for continuous support and commitment to bringing smiles to someone in need during the upcoming Holy Month of Ramadan. The

Sidra Tree is a beacon of learning and comfort in the desert. Traditionally the shade of the Sidra tree was a retreat for poets and scholars, who gathered beneath its branches to discuss and impart knowledge. The fruit, flowers and leaves of the Sidra, whose deep roots allow it to flourish in harsh desert climates, were components in many traditional medicines. All these qualities make the Sidra a beloved icon in Qatari history and culture. In addition, Reach Out To Asia’s Sidra tree is a beacon of renewed hope, its branches hold the wishes of children, youth and families throughout Qatar and Asia towards a better tomorrow. This year’s project will be a combination of environmental campaign, as well as an open invitation to the public. A design for 3D trees will be implemented and from it environmentally friendly materials will be produced. It will be a partnership between schools to produce the best tree, the best of which will be selected by a jury committee of 10 sponsors. Selected trees will be displayed in three different malls, City Center, Villagio and Landmark, as well as Hamad Hospital, carrying the exclusive sponsor name and school name. On every tree there will be a number of suspended wish cards, and inside each card there will be a request to donate either money or materials (the wish list will include: education, health and food). The aim is to drive mall customers to donate the requested material(s) and buy the corresponding coupon. The countries that will benefit from the Sidra Campaign include Pakistan, Afghanistan, Yemen, Palestine, Iraq and Qatar. Volunteers participation will also be required before and during Ramadan. The activities are packing and distribution of groceries and cooking meals to distribute to those in need.

Volunteers One of ROTA’s guiding principles is the strong belief in volunteerism and they base their overarching goals on its foundation. They feel that communities should come to the assistance of other communities, which is why they rely heavily on the dedication and service of their volunteers to effect real change, both domestically and across Asia. The aim of ROTA’s Volunteer Department is to encourage, engage and educate all sectors of the community to participate in the spirit of volunteerism and community work, both inside and outside of Qatar, to further ROTA’s vision and mission.

For further information on Reach Out To Asia, or if you are interested in volunteering and assisting them in reaching their goals, contact them directly via their website www.reachouttoasia.org or call +974-480 0296.

sur la terre spolight

When the world-renowned Milan-based architectural firm MGA+C Enrico Mari Grego Architects descended on Bahrain and made it the hub of its pan-Arabian operations, industry watchers asked why. Enrico Mari Grego, the founder of the firm, sat down with Sur La Terre to answer.

Why did you choose Bahrain, which must, after all, be a huge contrast to Milan? Bahrain is a wonderful country; it is multicultural, open and free. I have worked throughout the Middle East, and whenever I return to Bahrain, it feels as if I am going home. Bahrain exudes a certain charm. The country may be small, but I find it endlessly engaging and interesting. And it is not just me: we fly many people in for meetings, and everyone agrees that it is a little gem. What part of your practice is actually being done in Bahrain? The MGA+C portfolio crosses countries and continents.Until now,all our overseas operations were coordinated by the head office in Milan. With an ever-expanding international workload to manage, overseas expansion is inevitable. We have a large team in Bahrain, which is the hub for all our planned pan-Arabian operations. We have already scored some measure of success by being appointed as architects for a luxurious residential development on Amwaj Islands, and

we have more prestigious projects currently in Bahrain Bay, Bahrain Financial Harbour and World Trade Centre. How are you finding Bahrain and the Middle East in general? Financially and commercially, the Gulf region has matured rapidly, bringing in an everincreasing number of professionals and tourists. A new sophistication has emerged, and there is a willingness to embrace innovative ideas and concepts. I find it very exciting to be a part of it. That an ever-increasing number of international talents are coming into the Middle East is an irrefutable indication of its success and stability. Does MGA+C have a philosophy that sets it apart from other architectural practices? We regard a building as being much more than the sum of the materials that went into its construction. A building is an entity, practically a living thing, and one that must be created to function in harmony both with its environment and with the people who

NBK launches one of the fastest cars in the world Nasser Bin Khaled holding, a leading business conglomerate in Qatar, has signed an exclusive dealership with Koenigsegg Automotive AB., manufacturer of exclusive super sports cars. Koenigsegg CCX is manufactured in Sweden and was named after the founder of the company, Swedish engineer Christian Von

the Guinness World Book of Records as the fastest sports car in the world in 2005. The new Koenigsegg CCX can take up to two years to make, is fully handmade with lightweight carbon fiber composite, reinforced with Kevlar and aluminum honeycomb, and has a modern sporty appearance.

Volkswagen launches the new Tiguan in the Middle East

Triumph in Doha Alfardan Motorcycles, Qatar’s premier motorcycles’ dealer, was recently named the sole and exclusive importer, for the very first time in the Middle East, of the world’s most prestigious motorcycles’ names and UK’s finest brands, Triumph. The Triumph Motor Company had its origins in 1885 when Siegfried Bettmann and Moritz Schulte from Germany founded Bettmann & Co and started

Koenigsegg, who grew up dreaming of creating the perfect sports car. Launched in 1993, with the first car design appearing in 1994, Koenigsegg has received many international awards, including the “best design of the year 2001”. It was also chosen as the best Swedish car by the Swedish Car Makers and has entered

selling Triumph bicycles from their premises in London, before starting to make their own machines in Coventry, England in 1889. From bicycles, the company branched out in 1902 into making Triumph motorcycles and now boast a range of exquisitely built products the likes of Street Triple, Daytona 675 SE, Daytona 675, Speed triple, Tiger and Sprint ST for urban Sports; Rocket III Touring, Rocket III Classic,

Volkswagen Middle East presented its new compact Sports Utility Vehicle, the Tiguan, in a regional launch in the magnificent landscapes of Jordan to showcase the capabilities and characteristics of the Tiguan. The two-day event included both on-road and off-road test drives amidst spectacular scenery all whilst experiencing the car’s dynamic properties, premium comfort and high level of active safety. The Tiguan is very versatile and is recommended for drivers who enjoy

Rocket III, America and Speedmaster for Cruisers; Scrambler, Bonneville & Bonneville Black, Bonneville T100 and Thruxton for modern classics. Triumph’s wide line of distinctive, award winning motorcycles are all beautifully crafted, engineered and designed to meet the individual tastes of select clients and motorcycles’ most discerning and sophisticated connoisseurs.

the individual appearance and flexibility of an SUV but also expect a premium level of comfort, agility and variability. The chassis of the Tiguan sets new standards in the world of SUVs as it is extremely driving-active and safe. For the first time on the global SUV market all engines are charged without exception, which deliver powerful propulsion just above the idling speed, whilst the latest radio-navigation system (RNS 510) navigates its occupants back to civilisation using its off-road function.

BMW 3 Series Convertible wins iF Gold Award 2008 for excellent design Stretched dynamics, powerful elegance and fascinating technical perfection: these are the qualities that convinced the jury to present the internationally acclaimed iF Product Design Awards to the BMW 3 Series Convertible. During the 2008 CeBit technology fair, the first BMW Convertible with a fully retractable hardtop was announced as the winner of the iF Gold Award. This special prize is the highest award the “Industrie Forum Design” presents. With retracted or closed roof, the long wheel

base, horizontal shoulder line and flat rear end make the BMW 3 Series Convertible a real eyecatcher. With its overall arrangement and flow of lines, the four-seater is an unmistakable representative of the characteristic synthesis between technology and aesthetics that is so typical of BMW. Equipped with a retractable hard top for the first time, the BMW 3 Series Convertible retains the character, the line flow and driving experience that have been this model’s hallmark for over four generations.

In Vogue and In Town both continued to grow into themselves in Issue 2, and while the Showcase was born in Issue 1, it was truly shaped in our second production. Exploring the now world-renowned Qatar Foundation social programme, Reach Out To Asia (ROTA), SLT focused on Doha’s commitment to using its assets to help build a strong foundation of education not only within Qatar, but also in other points in Asia, in places like Pakistan and Syria. It was a very in-depth article that truly set the standard for the Showcase features that would follow it, particularly the feature in Issue 4, which would further explore Doha’s charitable programmes and organisations.

sur la terre spotlight

ENRICO MARI GREGO

sur la terre in town

Rolls-Royce Motor Cars recently revealed the first design sketches of their next highly anticipated new model. Known as RR4, the car is due to be launched in 2010 and will sit alongside the Phantom model line-up. RR4 will be smaller than Phantom and powered by a new engine, unique to Rolls-Royce. The design was signed off in 2007 and engineering development is now fully underway. The Goodwood manufacturing facilities are being completely reconfigured to accommodate the RR4, with extended paint, wood and leather shops as well as a second assembly line. The company will move to a two shift system next year as it gears up for full production of the new model. The RR4 has a more informal presence than the Phantom models with a greater emphasis on driving. In design terms this is expressed through its slightly smaller dimensions and more organic form, yet with powerful, purposeful proportions.

“Let us all work together, caring for our little buds. Let us plant them deep in the consciousness of our land. Let us nurture them with love and care to help them blossom into flowers filled with beautiful scents and filling their surroundings with beauty.”

part of the first phase of rehabilitation efforts undertaken by ROTA in close coordination with the Pakistan Government, Qatar Red Crescent and other social and community organisations. The other phases of the ROTA project in Pakistan, which continues till February 2011, includes equipping the schools with necessary capacity to improve quality of education, twinning of schools / connecting the universities and encouraging volunteer participation from the youth community in Pakistan and Qatar. In addition to the restoration and rebuilding of the damaged education infrastructure in Azad Jammu & Kashmir (Muzaffarabad & Neelum, Bagh and Poonch), the project will have a direct impact on securing the achievement of educational objectives of students within the local community, national educational strategies and influence the achievement of universal UNESCO Education for All goals by 2015.

sur la terre in town

Rolls-Royce’s newest designs

Like in Doha, Manama’s own SLT really started to take shape in Issue 2, and set itself as a different, though complimentary entity. The Spotlight feature on master contemporary architect, Enrico Mari Greg, showed that Manama was its own high-power player. Is the Middle East part of your long-term plan? We are committed to the Middle East and are excited and delighted by the challenges and opportunities that exist here. We are here for the long haul and, judging by the amount of interest and activity that we have already generated, we will be very busy indeed.

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sur la terre a day in the life...

Issue 3 brought with it our first notable brush with local celebrity in our personal interview with Jane Dutton, television presenter from Al Jazeera. Exploring her professional life by learning about her working day, as well as her personal life. We had this A Day in the Life feature before, but this was the first one where we had a subject that was so visible in the public eye.

‘A Day in the Life... of Jane Dutton’

< Nepal April 2008 >

< Jane Dutton >

What do you do to relax? Relax is a dirty word in our house. My parents, who are both in their 70’s, still scuba dive and travel a lot, and my mum’s addicted to spinning classes. I’ve definitely inherited their genes, as you’ll see below! Do you have any hobbies or a particular passion outside of work? I play squash, backgammon, water-ski and spoil many a good walk with a round of golf. The trick in Doha is to get 18 holes in before you start to melt after 10am. A sun-visor is just not enough here! The Yogi at Sharq has managed to convince me to slow down occasionally though.

< Nepal April 2008 >

Where do you work, and what is your job title? I work for the Al Jazeera news network as a senior news presenter / reporter.

will occupy it. We strive to produce working and living spaces that are both efficient and beautiful, places that actively improve the quality of life of those within them. We use colour and lighting to conjure up moods of tranquility, excitement and coziness. The concept that “Design Matters” is becoming increasingly understood, and companies that wish to build are approaching MGA+C because they know that good design is integral to all our structures. They also know that we designin longevity from the earliest in the planning stage, thereby creating buildings that look good and work well, not just for today, but for life. This requires a combination of outstanding creative skills, a thorough knowledge of the practicalities of materials and construction, and a deep understanding of the cultural, social and geographic requirements of a region. Can you please provide a brief background of MGA+C? I founded MGA+C Italy in Milan. The practice flourished there, and we have a track record of highly innovative and internationally applauded work. MGA+C is a forward-thinking architectural and interior design practice, backed by a team of international design talents. The firm’s international success is based on our reputation for creating buildings that combine avant-garde quirkiness and beauty with impeccable engineering and practicality.

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What does your job involve? Presenting the news on set or reporting live from the location of a breaking news event and filming stories that hit the headlines.

Can you take us through a typical working day? Fired up on a cup of coffee, I listen to the latest news pod casts on my way to work. 3 hours before I go on air I meet with the programme editor to discuss the day’s stories and angles we wish to take. On any day I could find myself speaking to a world leader – like Nelson Mandela…a U.S soldier in Baghdad or a rape victim in Sudan. I have to know the subject and how to approach them. I research any interviews by reading all the news sources I can find and talking to our correspondents / producers on the ground. Makeup takes around 45 minutes – an essential on high definition Al Jazeera. I go on set about 15 minutes before broadcast to practice any difficult camera moves in front of our enormous 15 metre long plasma screen with the director, making sure I know how to pronounce the myriad of names and cities that might pop up on the autocue. Then its countdown to the bulletin - filled with interviews, press conferences, breaking news and correspondents from around the world. We jump from continent to continent. Then after an hour on the spot in front of the camera….I immediately start preparing for the next! How do you balance business and family life equally? I read an interview with Meryl Streep and she said she has a holistic need to work and to have huge ties of love in her life. She can’t imagine separating one for the other – and neither can I. It’s a balancing act but you try and make it work.

< Jane Dutton - News reporter (Doha) - Al Jazeera English >

When Alderman Ian Luder, the Lord Mayor of London, came to Doha for a special meeting, he happily gave Sur la Terre an exclusive interview, which shows how global both Qatar and SLT have become, thanks especially to the communication that comes from our shores locally. We explored this culture of communication in Issue 4’s Showcase, which took an in-depth look at such Qatar-based multi-media outlets as Al Jazeera, the Doha Debates and the many summits that the government here has hosted. At the end of the feature, SLT also interviewed Al Jazeera staple and star of Control Room, Hassan Ibrahim, who gave another exclusive to SLT, discussing the history of communication to an even greater degree.

What book/s are you currently reading? Kavalier and Clay by Michael Chabon. An incredible tale, beautifully told of 2 boys who set up a comic strip during Nazi times. It was a recommendation by an editor friend of mine – brilliant. Also anything on Madagascar; I’m going there to report on stories I believe have not been told before. It should make fascinating viewing!

What is your favourite holiday destination? I have been in love with Japan since I was a small child. My parents recall me telling our neighbours in South Africa all about the Kyoto house that I grew up in when in fact I’d never even been there. I was devastated when they broke the news that I’d spent most of my childhood in Sasolburg, SA. I love Japan for its strange quirkiness, its beauty and the people for their polite honesty. And of course the food... going there for the first time was quite emotional. What characteristics do you find most appealing in other people? In the words of Oscar Wilde; “I choose my friends for their good looks, my acquaintances for their good characters, and my enemies for their intellects. A man cannot be too careful in the choice of his enemies”. If you could be anyone else for a day, who would you be? Marge Simpson; great hair, married to a good man and mother of independently minded children. (Anyone know a good hairstylist in Doha?) What is your favourite type of food? Fusion food is my favourite – I love the mix of different herbs and flavours. And I can’t resist a croissant with my coffee. And of course, sushi… Tell us one thing that people might be surprised to learn about you. My name in Xhosa (African dialect) is Ntombentle – beautiful girl.

sur la terre mode spotlight exclusive

sur la terre spotlight exclusive

Ian Luder Lord Mayor of the City of London

There was no gilded coach or any of the pomp and ceremony associated with arrival of the Lord Mayor of the City of London when Alderman Ian Luder arrived to address the monthly luncheon of the Qatar British Business Foundation. However, he was met by Sur la Terre who were on hand to grab an exclusive interview with the figurehead of Britain’s financial epicenter as he embarked on a whistle-stop tour of the Gulf to promote and strengthen the business bond between London and its Middle Eastern partners. How important, given the current financial crisis, is Qatar’s relationship with the City of London and in what areas do you see both parties benefiting the most from a strengthening in this relationship? The relationship is hugely important – we value our links to Qatar and the Gulf and our relationship was strengthened during this visit. We hope to continue working with Qatar in the future, to further cement our ties. You have met with some high profile people during your stay here in Doha, what does the Lord Mayors Office hope to achieve with this visit? What were the key subjects on the agenda? During my visit we discussed enhancing strategic cooperation and engagement between the City of London and Qatar, especially on the sharing of regulatory structures and standards. We also discussed how we could share our experience in the City in areas such as law, accountancy, banking, regulation, infrastructure finance and skills.

How does the Lord Mayor’s office and the City of London view Qatar’s role in alleviating the slowdown in the global economy? Qatar, as a fast-growing economy, a major producer of oil and gas and an influential political force in the GCC and the Middle East as a whole, has an essential role to play in generating capital, in spreading the message of free trade and, through the various initiatives of its government, in developing the level of skills and training needed by its own citizens and others in the region. Why is now such a vital time for the city of London to be strengthening its bonds with the Gulf? The visit took place at a critical time: in recent months global financial markets have been rocked by the credit crisis that has spread around the world. Now, as we begin to re-build market confidence and financial stability, the value of trusted and close relationships, such as that between the United Kingdom and Qatar and the Gulf are more important than ever.

In an ideal world, how do you see the partnership between the GCC and the City of London developing in 5 years from now? Of the topics and initiatives developed on this trip, which would you consider to be a real personal achievement should it come to fruition? The long-standing links between London and the GCC countries are already strong. As the shape of the world economy changes, with the balance of economic power moving eastwards, we believe that if anything the partnership will become stronger. In particular I think that the development of links in training and professional development for financial and business services, and the partnership in the development of Islamic Finance, will be a priority and an achievement. On a more personal note, what does holding the Office of Lord Mayor mean to you? One of my earliest memories is being taken to the City to watch the Lord Mayor’s Show – the occasion when the next person to occupy the post tours the City on a gilded coach. It is a position which comes with a huge amount of responsibility as during my year in office I act as an ambassador for UK financial services, spending some 90 days abroad and addressing around 10,000 people face-to-face each month. I am honoured to be charged with such a position, particularly during these difficult times. You like to support the charities Lord Taverner’s Trust and St John’s Ambulance. Has your appointment enabled you to better influence and assist some of these causes that mean a lot to you? Absolutely. Both charities are very close to my heart and do incredibly worthy work for the City of London. With the money raised from the appeal the Lord’s Taverners will be helping disadvantaged City children enjoy sport while St John Ambulance are donating 1000 defibrillators to help combat the incidence of fatalities from heart attacks. Finally, how would you like your tenure as Lord Mayor of the City of London to be remembered in the future? It is undeniable that we are facing difficult times and the challenges facing the City are huge. However, the City has faced many crises in its past – the Great Fire of London, the South Sea Bubble, the dotcom crash, the Asian Financial Crisis, to name but a few, and I am confident that we will emerge

from this one. One of my most important jobs this year will be to spread a degree of reassurance, confidence and optimism during these difficult days and I see this year as beginning to lay the grounds for recovery while ensuring that changes are put in place to ensure that the same mistakes are not repeated in the future. I would also like to mention the theme for my year in office in 2009 is “financial literacy.” At a time when millions of families are facing financial difficulty, I think it is important that people’s knowledge of the financial world and how to manage their finances is increased. If people make the bad financial decisions they hurt themselves, they hurt their families and they can saddle their families with debt. It can turn into a downward spiral for their families for generations, which is hard to get out of. I hope to share that message with governments and policy makers during my year in office.

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sur la terre in town

sur la terre showcase

< Ramadan: the “enlightening” Holy Month of Islam >

Ramadan

A holy month

for humani tarians

The Holy Month of Ramadan is probably the most important religious observance on the Islamic calendar. Even so, Ramadan’s true nature is still lost on much of the non-Muslim world. Through arguably no fault of their own, many people who stand outside the Islamic faith have a largely confused view of what Ramadan is, seeing it only as a time when Muslims take an inexplicable month-long break from eating. But where did the celebration come from? What does it commemorate? What are the rules? And where did it all begin? Well, it all started hundreds of years ago, when, as Muslims believe, a miracle occurred.

Around the office, the team generally agrees that Issue 5 was where we really came into our own stride in terms of style. It was in our features in Issue 5 that we really established the roadmap for where we were going. The creatives really worked overtime on this issue to set yet another standard for excellence. Not least of the many great articles we worked on was the issue’s local Doha showcase, in which we explored the local charities and organisations, using the time of Ramadan as a backdrop for a higher sense of humanitarianism.

sur la terre showcase

< The traditional Dhow >

Issue 5 was one of our favourite publications with the audience, not just because it had one of our finest covers - an amazing commissioned work from Mr. Haji Noor Deen - but also because of its heart. In Manama, the local Showcase was a deep study of the history and culture of the not-so-humble pearl in Bahrain. “Pearl Domination,” as it was called, was as in-depth as it was entertaining, and it stood out in a magazine that was otherwise glowing with great features.

The captain would cash in his pearl harvest with the local ‘Tawwash,’ or pearl dealer, who would visit the boat to purchase the pearls and then resell onto bigger merchants. once the captain had received the money, he paid each crew member according to their hierarchy, the largest share going to the captain and the boat. As it is said that an eskimo has over 100 names for snow, Arabian dialects used around the Gulf offered a variety of words for pearl: ‘Lulu’, ‘Dana’, ‘Hussah’, ‘Gumashah.’ Then there are the names to describe a pearl’s shape and colour: ‘Sujani’, pear-shaped drop; ‘Khaizi,’ high domed upper half with a half rounded bottom; ‘Adasi,’ rounded cylinder with flat sides and ‘Majhoolah,’ a large ugly pearl that can conceal a finer pearl inside. extraordinary expertise and tolerance was needed to remove the thin layers of a Majhoolah: a process that could take weeks. of all the pearls that a crew hoped to see was the ‘Jiwan,’ meaning young, which was the perfect rose-tinted white, round pearl with pure lustre.

even though Bahrain largely shaped the region’s pearling heritage, the rest of the Gulf was also illustrious. In the UAe, the income received from the ancient pearl industry helped support many families. There, the land was too barren to allow any farming and the people were generally too concerned with finding water, food and other provisions to consider trying to make money. The barter system was their way of trading. A few families would leave the nomadic desert lifestyle and settle on the coast to fish; a life very similar to their Bahraini peers. Some of the fishermen probably found the occasional pearl when wading in the shallows, and kept it until there was an opportunity to barter it. The buying of pearls sometimes revolved around a system of silent bidding, where a dealer who does not want others present to discover the offering price, will cover his and his client’s clasped hands with a cloth indicating the amount with a system of finger signals. Pearls were sold to Indian merchants, who sent them to Bombay to be drilled by hand.

From there the pearls were sold to europeans, whose thirst for Arabian Gulf pearls was unquenchable. This all changed in the 1930’s, when prices on the worldwide pearl market collapsed with the introduction of mass-produced, Japanese cultured pearls and the Gulf pearl industry was led astray. Fortunately, the tradition of pearl diving did not disappear altogether even though it was no longer as economically rewarding. Today, tourism companies and diving associations around the region contribute to the preservation of the traditions and history of pearl diving by taking members and guests on regular pearl diving trips in a traditional Dhow boat so they can have a better understanding and appreciation of this cultural aspect of the Gulf’s rich and literally lustrous history.

< A monument to Pearling in Bahrain >

The pearl was their oySTer

A typical crew on a Bahraini boat, known as a ‘Dhow’ or ‘Sambuk,’ that f ished for pearl oysters included: • The ‘Nokhadha’ (Captain) The captain was usually the boat owner, an expert fisherman with knowledge of all waters and the best pearling banks. • The ‘Al-Mejaddimi’ (Second-In-Command) The Number Two was responsible for maintaining the captain’s rule. • The ‘Tabbabah’ (Apprentice) Deck hands who performed all manner of tasks at other crew member’s behest. • The ‘Al-Musally’ Prayer leader • The ‘Nahham’ (Singer) The Nahham was in charge of singing pearling songs and chants to keep the crew’s spirits up and to bring luck. • The ‘Ghawwas’ Pearl diver. • The ‘Saib’ (Diver’s Top-Man) Performing a critical job, they stayed topside, while monitoring the lifeline attached between boat and diver.

< A quiet sunset after a day of pearling >

Sur la Terre truly began setting the table for its restaurant review feature in Issue 6, with a review of the Manama Ritz’s Pums, where we dined on quite possibly the most amazing burgers in existence, while in Doha, we gave “Thai another try,” at the Grand Hyatt’s Isaan. Needless to say, we got a taste for doing reviews, and this section has since become one of the most popular with our readers.

In Issue 6, SLT took a local/regional look at the Gulf’s shared culture of speed by looking at Qatar’s QMMF and Manama’s BIC Circuit. “The Ascension of Speed,” as the article was titled, helped to define an issue that was supercharged with power and machine muscle, while at the same time looking at a legacy of local culture. It is definitely an office and audience favourite.

In what SLT Senior Editor Steve Paugh describes as one of his personal favourites, Issue 7’s Showcase featured the local arts scene in each SLT city, looking across every major medium, from film to paint to print to music, and exploring each level therein. Qatari singers and expat musicians played alongside local art galleries and global/local institutions like the Doha Tribeca Film Festival. Manama’s Showcase was similar, looking at the many art institutions that have built up its sterling reputation for appreciation of the aesthetic. It was a rewarding mission for the team to work on, not only because everyone at SLT loves art on some level, but because it allowed us to delve into the tapestry of divergent cultures that make our cities so deeply artistic.

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sur la terre out of the box

Executive Jet Setting

>>> The one sure way to know that you have “made it” in the world of business is not by owning a million-riyal watch, showing off a gemfestooned fountain pen or having a fine collection of priceless jewels. Nor is wealth defined, as certain bygone Disney-affiliated cartoons would suggest, by swimming in manmade lakes of (perhaps ill-gotten) golden coins. No, the true sign that you have cracked through the upper crust of the good life is instead evidenced by reaching a much higher level of elegance ... and we mean that literally. We are of course referring to customised luxury travel, best exemplified by booking your own corporate jet. Thankfully, this exclusive experience has now never been closer to home, thanks to Qatar Airways’ corporate jet subsidiary, Qatar Executive. Of course, having a corporate jet at your fingertips isn’t just about proving you’re better than others (although admittedly it is a nice touch), it is also about being practical. These days, business takes place

in the flittering time-span of a fluttering wing, and there is no better way to “fly” through your busy day than to ... well ... FLY through your busy day. In the words of Qatar Airways Chief Executive Officer Akbar Al Baker, who also presides over Qatar Executive, “Despite the current global economic climate, there remains a strong need for corporates to conduct face to face business meetings in the shortest possible time so travel is still important as is time management. Whether flying from Doha to Bahrain for a breakfast meeting and back, or continuing onwards to Dubai for lunch and further to Abu Dhabi for an early evening meeting before returning to Doha in time for dinner, the corporate jet makes all this possible with a hassle- free experience.” Up until now, private travel within the Gulf has been extremely limited, but Qatar Executive is here to change all of that. Of course, even though the company is working hard and fast to meet the needs of an increasingly demanding public, it is not rushing into things without establishing a good foundation of technology, know-how and hospitality. Qatar Executive offers the next step beyond First Class with a bespoke service that is tailored to a passenger’s requirements and is completely flexible based on their needs. “We know that the Middle East is underserved in the corporate aircraft segment,” said Al Baker, “but utilising the Five Star

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sur la terre society

service of Qatar Airways as a model to build a new corporate jet venture is, we believe, the right way forward to capitalise on this key market.” The entire current fleet at Qatar Executive, which includes a collection of Bombardier Challenger aircraft in both the 300 and 605 models, is indeed dedicated to helping you navigate past nettlesome international travel in the most luxurious ways possible. Clients are able to book one of the jets in as little as four hours in advance and experience the highest in VIP pre-flight service, like having a crew take care of passport and customs concerns and arriving in your own personal limo. This is all thanks to the place of departure for customers travelling on Qatar Executive, as no longer will you be forced to wait in queues with the rest of the huddled masses; instead, guests are invited to depart from the incredible VIP lounge in Doha, which, if you haven’t seen yet, must be experienced for its robustly luxurious inner environs and services. Though it is difficult to look past the pre-flight perks, the actual onboard treatment received at Qatar Executive is bar-none the best that the heavens has to offer. Set inside the planes are ample spaces wherein business meetings of the highest calibre and importance can be held in comfort and style. The Bombardier Challenger 300, which is able to travel 5,740km at up to 870km per hour can reach points in Europe, Africa and Asia with ease, and is outfitted with eight of the finest leather seats, which recline into fully flat beds that make your journey unbelievably comfortable. The 605 model is similarly bedecked in brilliance, but has a seating capacity of 11 and can travel up to 7,400km, and is thus able to reach destinations that are even further afield. The onboard staff increases the already renowned name of Qatar Airways in general, as do the delectable dining options available to lucky clientele. Simply put, these business-bred Bombardiers offer the very best in accommodation for those corporate go-getters willing to go that extra mile high, and spend a few more riyal on what will undoubtedly prove to be a premium executive experience.

The Sur la Terre team always likes to travel in the lap of luxury, and as such we are constantly seeking out new and better ways to fly. In Qatar Executive, we think we may have finally found the pinnacle of corporate transport.

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Doha Jewellery & Watches Exhibition 2010 Pictures: Brown Image Productions

Of course, apart from business travel, Qatar Executive also offers the utmost in travel-related privacy and comfort for family and friends. If you are already at the top of your game, then there is no better way to show it (and, honestly, show off) than being seen aboard any of the luxurious airliners available at Qatar Executive. The same is true for the hungry up-and-comers, because if you are ever going to make a name for yourself in the world of Qatar business, it’s better to aim high and at very least, look the part. Lords and ladies of the business-minded elite, your airship has come in with Qatar Executive. Get ready to fly the swanky skies!

Issue 8 of SLT was all about travel, and while Doha took a look at the more exclusive ways to fly the friendly skies in Qatar Airways’ corporate jet subsidiary, Qatar Executive, Manama took to the air by parachuting through the history of air travel in Bahrain. To keep on top of the newest updates from Qatar Executive, visit their website at www.qatarexec.com or go to the main Qatar Airways site at www.qatarairways.com

That shimmering you saw near Doha’s West Bay last February wasn’t the glinting light of a fallen constellation, although we can understand how you could make that mistake. In reality, the earth-bound heavenly delights that twinkled in Qatar last February were stars of another type, in this case taking the form of the stellar offerings on show at the 2010 Doha Jewellery & Watches Exhibition. Hosted by the Qatar Tourism Authority at the Doha Exhibition Centre from February 16th - 21st, this year’s show garnered a massive retinue of local and international V.I.P.s. All of the big brands in the luxury lifestyle world were there, such as Bvlgari, Cartier, Parmigiani and Montblanc, just to name a few. Of course the big local names like Ali Bin Ali, Alfardan and Al Muftah were representing these and many others as guests were nearly blinded by the bling that resonated off of the most beautiful gems, jewels and timepieces the world has to offer.

Top left to bottom right: Fahad Alfardan, Ali Alfardan, Sheikh Hamed bin Faisal Al Thani, Hussein Alfardan, Omar Alfardan and Nabil Jahshan Pep Lozano and Lauren Fryer Dana and Noor Alfardan Soenke Tornieporth, Nabeel Ali bin Ali and Joe Nahhas

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Society is ever the popular section, particularly with the social butterflies in town, who get to relive the events they attended or alternatively, see what they missed. In Society, we cover the VIPs in town and all of the great work and events they host with such aplomb. As you can see, the section has shifted and evolved over the years, and has featured just about every kind of event imaginable. A resounding success, as per usual, the 2010 Jewellery & Watches Exhibition stood tall above any financial turmoil and succeeded in scoring yet another shimmering showcase of scintillating style. We already can’t wait until next year!

Top left to bottom right: Mohamed Al Jaber surrounded by staff members Salman Abdul Rahim and Michele Ascione Nabeel Abdullah Al Zain

Noor Alfardan, Fawaz Gruosi and Noor Fares

sur la terre a day in the life

Julia Toon

Regional Director of Sales

sur la terre a day in the life

She is undoubtedly the public face of Sur la Terre Doha, flitting from launch party to launch party like a social butterfly. No doubt many of you here will know her already, but for those that have not been caught up in her whirlwind of enthusiasm, we introduce the inimitable Julia Toon... What does your job involve? My amazing work is completely consuming, as I live, breathe and completely believe in Sur la Terre and the team I work with. I am responsible for all the advertising within Sur la Terre Middle East, in particular Doha, but I do also work alongside an amazing colleague in Bahrain, Ms. Chirine Halabi, Area Manager for Manama, who is a tower of support. Within this role I am required to represent Sur la Terre in the market at all times, such as at media conferences, society events and similar gatherings. As an additional extra, I often assist the editorial division with editorial content, which I thoroughly enjoy. Can you take us through a typical working day? My day often starts at 6am, with hot tea and emails. I then try to take exercise between 7am and 8am (a good one hour on the walking machine if possible!) because too much of my day is often spent sitting down. After a quick shower and a final check on the email, I will then head off either to the office or to meetings. My day can be varied: a mixture of press conferences to attend or meetings with clients; telephone or email sales, assisting staff members with problems. Lunch is often a ‘grab snack’ as there are always emails and challenges to overcome. As head of a department, I need to spend time with the team and be available to listen to their problems too. My day will usually end around 6.45pm. I pack up my large briefcase and head home: more phone calls and talks - thank goodness for bluetooth. Often I have to attend evening events. These are a must in Doha, where the client is of the utmost importance. If I am home then it’s a sitdown supper with my family, where we all come together to reflect on the day (a special time as this is the only time we come together during the week). Bed time is around 10am and often as soon as my head hits the pillow, ‘the lights are out’ and before I know it my day starts again. How do you balance business and family life equally? Balancing business and family can be tricky. I am especially lucky that I have a wonderful, supportive husband and my children are now independent, young adults who do not need me to be on call 24/7. The weekend is the

time when we all come together and I cherish these moments. I am very lucky, as we all get on very well and thoroughly enjoy each other’s company. This is something I truly enjoy and try never to take for granted. What do you do to relax? Relax? Umm that’s an interesting concept. The best time for me is either in front of the TV with my wee dogs (I have just bred from my dear Jack Russell, Dotty, and have kept a male puppy called Twister) or barbecuing with my family and playing cards together. We are a great card playing family who never go out without a full deck at close hand.

‘I have cooked

for people such as Harrison

Ford and Steven Spielberg.”

Do you have any hobbies or a particular passion outside of work? My passion is horse riding, but sadly one I have let slide for a while. Its time to spark it back into action. If I am not horse riding, then I do enjoy reading while by relaxing by the pool. What book/s are you currently reading? I am just finishing the heartwarming autobiography of Julia Child and her (love) Life in France. I also have on the go, A Portrait of a Marriage on the true life (and loves) of Vita Sackville-West.

What is your favourite holiday destination? Greece. In particular, main land Greece and an idylic, traditional seaside destination called Gialova are my favourites. It is five minutes from the mythical market town of Pylos, Messinia in the Pelopenese region. Sadly, Greece is in the midst of horrendous problems at present with their tragic economic situation, but somehow, in dear Gialova, where the people are hard working and honest, a gentle peace and serenity envelopes you. What characteristics do you find most appealing in other people? Honesty and good humour. I totally believe that laughter is the cure of all ills. If you are feeling down, there is nothing better than someone making you laugh. If you could be anyone else for a day, who would you be? A campaigner against cruelty to animals. I am very emotive about this as one day I would really like to make a difference in the world for all animals who are being exploited. They are not able to speak to defend themselves; only a human being can do this and I would very much like to be that person, or part of an organisation, doing such things. What is your favorite type of food? This is difficult to answer as I love all types food from all nations. Greek food is in my psyche at the moment, as we have a small holiday home in mainland Greece. I also love the simplicity of good, wholesome simple food; quality basic ingredients cooked with love and sunshine (as they do in Greece). I am also re-kindling my passion for French cookery due to the influence of the sentimental, emotive autobiography of Julia Child. Tell us one thing that people might be surprised to learn about you I am a fully trained Cordon Bleu French cook and have cooked for people such as Harrison Ford and Steven Spielberg. I also have ridden in a 140 kilometre Qatari horse endurance race which lasted 14 hours! Could I walk afterwards? Only just!

" Sabban Property Investments (SPI) would like to thank Sur La Terre for all their support in promoting our brand and the Sabban Towers project on The Pearl-Qatar. Their magazine has been the ideal vehicle to attract the right and targeted audience. Many congratulations Sur La Terre on your 2nd Anniversary from all at SPI, long may your success continue. " Arron Browne, Sales & Marketing Manager

sur la terre star

Star Quality Being a beacon of international luxury living, Sur la Terre has a bit of pull in the higher echelons of celebrity society. In fact, some seriously heavyweight stars have been dragged into our sizable orbit, from the artistic flair of musicians, actors and painters, to the practical qualities of chefs and civic leaders, all have been laid bare in the pages of Sur la Terre. So, it seems appropriate on this, the occasion of SLT Middle East’s second birthday, that we take a walk through our picture gallery of greatness. Welcome to a veritable who’s who of local and international renown as we get lost in the galaxy of SLT’s star quality.

Gordon Ramsay, Celebrity Chef

When we found out that the fiery Scot was dropping into Doha to open his Maze restaurant on the Pearl, there was no way we were going to pass up an opportunity to get up close and personal. A far cry from his angry, on-screen persona, Ramsay was outspoken, uncensored and really refreshing. Witty and intelligent in equal measure, we thoroughly enjoyed spending the morning indulging in his passion for food, cars and family.

words of wisdom

The good news for Jamie Oliver is that I am his new neighbour. He doesn’t know that yet. It will be like shopping in TopShop or shopping in Prada. I am not saying which one is which, though.

sur la terre star

Jean Georges Vongerichten, Celebrity Chef

From one uber-chef to another. When the affable Jean Georges Vongerichten came to open his Market and Spice Market concepts at the W Hotel, we not only cajoled him into being an integral part of our first Star Crossed photoshoot, we also managed to drag him away from the kitchens long enough to get an interview. An enthusiastic traveller, he was keen to extoll the virtues of traditional Arabic cuisine, talking with passion about the ancient spice trail and his ideal Iftar meal.

words of wisdom

At the W in Atlanta, we had an Australian customer come in. He asked us to get some ostrich. I called a supplier in New York who I knew had ostrich, had it FedExed overnight and served it to him for lunch the next day.

words of wisdom

I become very attached to our pieces and it is with enthusiasm that I admire those that bear the evolution of style.

Nicola Bulgari, Vice Chairman of Bulgari

The annual Doha Jewellery and Watches Exhibition has proved a happy hunting ground for Sur la Terre in terms of celebrity interviews. Among the top level names we have secured for the pages of the magazine is Nicola Bulgari, Vice Chairman of Bulgari. As one of founder Sotirio Bulgariâ&#x20AC;&#x2122;s grandsons, Nicola is basically regarded as jewellery royalty, and more than worthy of SLTâ&#x20AC;&#x2122;s attention.

sur la terre star

Nasser Al-Attiyah, Qatar-born Global Rally Star

One of our favourite local celebrities, Nasser Al-Attiyah, continues to put the region on the sporting map. His exceptional driving skill and superb performances saw him finish third overall in the 2009 World Rally Championship, as well as managing second place in an historic Volkswagen one-two-three podium finish in the gruelling Dakar Rally. It is not just his skills as a wheelman that have seen him proudly fly the Qatari colours, with his eagle-eyed marksmanship as an Olympic skeet shooter also bringing honours back to the Peninsula.

words of wisdom

I want Dakar. I WANT Dakar. Yes, that is my dream and I will win Dakar before I hang up my boots and retire. I will keep on competing in the rally until I win it. Air Supply, Formerly Man-Fro Clad Balladeers

Ok, they are, by their own admission, “a little bit cheesy,” but you cannot deny Air Supply’s legendary status in the world of soft rock balladeering. Thirty years on the road, a sackful of number one hits worldwide, the honour of being the first band to play Havana, Cuba and a trail of tearful, broken-hearted blondes later, and they end up in Doha. How could we pass up the opportunity to introduce them to our consummate guide of luxury lifestyle? The duo were great fun to interview and were happy to share their Spinal Tap moments and a glimpse into their life on the road.

words of wisdom

Havana just shut down, we were playing right in the centre and the crowd reached 150,000. At 1:00am they told us, ‘You’ve just got to go and sing because cyclone Dennis is coming.’ In the end, there were 175,000 people there and they had to put loud speakers a mile down the road.

sur la terre team shot Fathi “The Bear” Bakhit PR Officer

Herbert “Hoopsie” Villadelrey Photographer

Dan “the Man” Louie Javier Distribution Assitant

The

Michael “Mada pa ka” Javier Distribution Manager

Lara “Black” Nakhlé Senior Graphic Designer

Roula “Mommy” Ayoub Creative Director

Sur la

sur la terre team shot

Steve “The Steve Paugh” Paugh Senior Editor

Charbel “The Trouble” Najem Graphic Designer

James “Y Ddraig” McCarthy Regional Managing Editor

Rena “Nani” Chehayber Senior Graphic/ Digital Designer

Mina “The Hoff” Kavcar Deputy Editor Rana “R2” Cheikha Graphic Designer

Julia “The Muse” Toon Regional PR, Sales and Marketing Director

Michelle “Sunshine” Perez Office Administrator

Reem “Regime” Shaddad Deputy Editor

Michael “Gizmo” Logaring Graphic Designer / Finaliser

Terreans

sur la terre photoshoot

It’s A Snap!

Horsing around This particular photo shoot is near and dear to the SLTeam’s heart. Not only are most of the ladies in the office equine-crazy, but also it was the first shoot we arranged locally. Taking place at the Al Shaqab stables in

Doha, we spent the better part of the day “horsing around” with the photo crew, models, trainers and of course the horses themselves for a layout and series of covers that proved to captivate loyal SLT fans.

Every issue, our creative team, with the help of the region’s finest photographers, stylists and makeup artists, highlights the most lavish products available in the region via our stunning photoshoots. Over the last two years, we have evolved from our Shining Stars concept, where kids worked, rested and played in an adult’s world, to the current Star-Crossed concept, which we kicked-off with our wonderful John-Georges Vongerichten shoot at the W Hotel. So come with us on a visual retrospective, as we welcome you to enjoy the pick of our pics and look back at some seminal Sur la Terre snapshots.

sur la terre photoshoot

Meanwhile, back at the ranch... At the time of our birthday extravaganza, this was our latest published shoot, and in many peoplesâ&#x20AC;&#x2122; opinion, it was arguably our greatest. Taking place at the Jaidah Ranch, this Star-Crossed feature successfully merged fashion with the farm. Of course, even though

the animals were tame, we here at Sur la Terre like to get a little wild, and so we did as we milked every last drop of fun from a good dayâ&#x20AC;&#x2122;s shoot.

sur la terre photoshoot

Playing with food When celebrity chef Jean-Georges Vongerichten came to open his two new restaurants at The W Doha last year, the office was abuzz with more than just rumbling tummies. Most of the team decided to dine

with this chef so divine and joined him for a bite and a chat for an unforgettable shoot, which we called Beauty and the Feast. It turned out to be one of our best and without a doubt, our most â&#x20AC;&#x153;tasteful.â&#x20AC;?

sur la terre photoshoot

Getting haute in the spa Spa Chakra has won awards for its opulence and elegance, so it was a natural choice to play the stage for our special Watch & Jewellery editionâ&#x20AC;&#x2122;s photo shoot. It also featured the fashions of quite possibly our favourite local brand, Toujouri. Being a photo shoot, there was no time

for relaxation, but the SLTeam members present were definitely more chilled out than usual at this most soothing spa. We did have to stop a few from jumping into the pool, though!

sur la terre photoshoot

Joy riding For some folks, it’s rare to take a spin in a luxury sports car, let alone two or three! Then again, we here at Sur la Terre aren’t just “some folks,” so when we do a photo shoot based around the concept of speed, we go all out! This one took place at the Doha drag racing

track, where many team members hopped behind a Lamborghini Gallardo, as well as the two new versions of the Chevrolet Camaro and Corvette. It’s a tough job sometimes.

sur la terre photoshoot

Just KIDding The Shining Stars series of photo shoots lasted for about a year and were wildly popular with our readership. As any elementary school teacher will tell you, working with children can often be challenging at the best of times, but we had a ball hanging out behind the scenes

sur la terre photoshoot

with the kids who made these shoots so special. In fact, most of the time, they were more mature than us. EASTER EGG: you can see our very own creative director Roula Ayoubâ&#x20AC;&#x2122;s son, little Rudi, hamming it up on the tennis court. Being creative must run in the family!

64 52

sur la terre photoshoot

Getting Artsy The creative team had to get a bit ... well ... â&#x20AC;&#x153;creativeâ&#x20AC;? with this shoot. Taking inspiration from some of the finest artistic masters throughout the ages, the team showed the true art of a luxury lifestyle.

sur la terre unique rides

Rides Of Our Life Regional Managing Editor James McCarthy looks back through Sur la Terre’s two-year cavalcade of class and, after much deliberation, picks the most Unique Rides of the lot.

>>> Unique Rides is probably one of the SLT Editorial team’s favourite sections to produce. Let’s be honest, picking up a one million riyal supercar from the showroom and proceeding to burn tarmac around Doha does not exactly seem like hard work. Trying to put our feelings, excitement, exhilaration and joy into words - now that’s the hard bit. Often we are left so moved by the stunning performance of these high-rolling motors that it becomes difficult to articulate our feelings in the limited space that SLT allows ( just ask Steve about Roll Royce). Somehow, we manage to get it together long-

enough to produce our petrol-headed opuses, and enjoy reliving the experience until the next blingy Bentley or luscious Lambo rolls around the corner. With your great company as a passenger on SLT’s two-year ride to success, we have taken you along the road in Aston Martins, Lamborghinis, Bentleys and a veritable stable of Rolls Royces. We have cruised in Corvettes and Camaros, and meandered in Maseratis and Mercedes, among many others. That’s just counting the cars! Off road, we have gone fjord-hopping with Strandcraft yachts, flown high with the Icon

A5 personal aircraft and covered four-wheeled one-offs that will only get to the garages of the luckiest SLT readers. What we have for you here, then, is a compilation of our best rides. There was much arguing and deliberation in the office about what was going to make the cut and what was not. Finally, with bloody noses and bruised fingers, we are able to give you the cars and vehicles that really inspired us, or that were truly unique. We begin with one of the most unique rides of the lot, and our most recent: The Bugatti Veyron Grand Sport.

sur la terre unique rides

Bugatti Veyron EB 16.4 Grand Sport Unless you are in possession of a DeLorean that is capable of time travel, you will not yet have seen our exclusive coverage of the Bugatti Veyron EB16.4 Grand Sport. Yes, folks, I finally got the call I have been waiting for since way before SLT Middle East was even a twinkle in Firefly’s eye. This was always going to be the big one. There are not enough superlatives to describe the Bugatti Veyron; the car that famously rebooted one of the auto world’s greatest marques way back in 2005. It is far and away the world’s greatest feat of production car engineering, all thanks to the dream of one man - an eccentric German chap by the name of Friedrich Piech - who just happened to be the head of one of the largest car manufacturing companies in the world. When Volkswagen bought the Bugatti brand in 1998, Piech set out on a one-man crusade to build the ultimate automobile, declaring that his new car had to have 1,000 metric horsepower and reach a top speed of 400 km/h (250mph). Cash was no object and failure was not an option. Several

prototypes and millions of Euros later, the Bugatti Veyron was unveiled to a waiting world. Weighing in at nearly two tonnes, the car’s eight litre W16 quad-turbocharged engine delivers 1,001 metric horsepower (around 990 brake horsepower) and, at a top speed of 407.9 km/h (253.5 mph) with a price tag of Euro 1.3 million, it was the fastest, most powerful and most expensive production car in the world. Speeding from a standing start to 100km/h takes just 2.5 seconds, making it still the quickest accelerating and decelerating road car on the planet, as I was to find out on a deserted dusty road somewhere north of Doha. If you want to find out too, you can read all about it in our upcoming June edition of Sur la Terre. Lamborghini LP570-4 Superleggera Have you ever raced a Lamborghini Superleggera around a soaking wet track in Spain on slick tyres in torrential rain? Well we have! These are the lengths we go to here at SLT to provide the best high-end consumer advice, so that you don’t have to find out the hard way that a car is totally bonkers!

In March, SLT was whisked away in five-star class by the top brass from Sant’Agata to the home of the Andalusian Bull (the same one that sits on the company logo) to come to grips with the latest “superlight” Lambo. Once again, Lamborghini has taken its Gallardo model and forced it onto a fat-fighting, Slimfast diet to shed a whopping 70kgs. This makes a hell of a difference compared with the stock Gallardo LP560-4 we drove in the summer of 2009, which we discovered after a morning thrashing the beast around a dry racetrack just outside Seville. However, the somewhat brooding sky opened the floodgates and turned the afternoon session into an aquaplaning play date with a psychopathic supercar. But boy did it have an epic sense of fun. World class sportscar engineering and the highest quality safety systems, fused together by the geniuses at Lambo and the boffins at Volkswagen, mean that there is a lot more to the lighter, brighter Superleggera than meets the eye. There is still a whole story to tell about SLT’s Spanish bull run, but despite your obvious VIP status, as with the Veyron, you will have to wait

sur la terre unique rides

capable of reaching a max speed of 105 knots, one of the only discernible differences between this and a luxury car is the replacement of the classic steering wheel with a couple of joysticks. Intuitive, refined, minimalist and rife with tech that is both useful (GPS motion map) and fun (MP3 in-flight music port), the A5’s interior is exactly the quasi-futuristic cockpit we’ve always wanted in a personal jet.

like everyone else to get the full report in the upcoming June issue.

year, giving this car the ultimate in mine’s-aDevon-what’s-yours GTX appeal.

Devon GTX A relatively unknown player in the supercar market, US-based Devon Motorworks’ GTX is a truly unique ride. The GTX is a mean machine of scowlingly muscular, villainous angularity and classically brutal American automotive aggression. Inspired by the Yank muscle cars of old, the GTX has been billed as the next American supercar. Being of Star ‘n’ Stripes stock, Senior Editor Steve Paugh was curious to find out what was making his flag wave so wildly and delivered the low-down on this new track devouring demon.

Icon A5 You may have a Bentley, perhaps you swan around in the back of a Rolls, because, hey, you’re a Sur la Terrean - that’s how you *ahem* roll. But, when you are sitting in traffic jams on Salwa Road, it doesn’t matter how luxurious the ride, the frustration is the same whatever creed, colour or car. That is why we go out of our way to find you the best and most exclusive solutions to everyday life.

The brainchild of renowned Swedish designer, Daniel Paulin, and CEO, Scott Devon, the Devon GTX proved itself worthy of its “supercar” title at the legendary Mazda Raceway at Laguna Seca, where it reportedly set new production car lap records with a time of 1:35:075. This time impressed many leaders in the field, not least of which was Devon’s own validation and testing leader, Justin Bell, who speaks on some authority as a former Le Mans champion. So what makes the Devon GTX qualify for SLT’s Unique Rides? Maybe it is the Dodge Vipersupplied 8.4 litre V10 throwing 650bhp, or it could be the US$500,000 price tag ($525,000 with optional racing package). But mostly, the deciding factor has to be its exclusivity. There are only going to be 36 of these beasts built per

Bring on the Icon A5 personal aircraft. Yup, you read that right. Personal AIRCRAFT. Utilising a 100 horsepower Rotax 912 ULS engine and

And the best thing is, you don’t need a lapel full of wing badges to own one, as Icon offers two week full-time training with authorised sport pilot instructors for a relatively small fee of US$3,500. Add that cost to the US$139,000 price tag and the US$5,000 deposit, and you can become the captain of your very own plane. Deliveries are slated for 2012. So, if you are worried about the traffic on Salwa Road, don’t! Where we’re going, we don’t need any roads. Cheverolet Camaro SS As Steve will tell you, there’s nothing like flexing a bit of American Muscle on the dusty roads of Doha. Better still is American Muscle that looks just like a Transformer! Steve once again got all patriotic about some yankee grunt, naming his ride for the day after the forgotten transformer, Bumbleblue. After his initial disappointment that Megan Fox didn’t come as standard, he quickly started to have fun when he heard the distinctly beefy sound of its 6.2 litre, V8 engine. “The way you feel the visceral vivacity of its 426 horses surging into your toes,

sur la terre unique rides

through your leg and into your spine as you easily hit 100kph (60mph) in 4.6 seconds, is a pleasantly unnerving experience,” he wrote in December last year. “Immediately after pressing down the accelerator, you understand the true ‘thrust’ of the Camaro SS.”

The only thing about the Camaro SS that impresses as much as its drivability is its look. Its wide, alternatively round and angular face is angry and aggressive. If you look at it straight on, it’s easy to see how moviemakers would be inspired to transform this car into a giant robot. It has a menacing, but retro feel to it, and we love that here at SLT. The spartan interior smacks of no-frills attached. This is pure bred

racing speed, though amongst the squared off dials and gauges, we couldn’t find the transform button, or the switch that launches photon torpedoes; Chevrolet might want to think about making those a bit more visible. Aston Martin DBS It’s Bond’s ride. Need we say more? Okay then, if you insist... It’s easy to see why the British intelligence agency, MI5, would want to outfit its most alluring agent in the DBS. Much like Bond himself, the exterior of the DBS is irresistible. Its carbon fibre contours are sophisticated, its bending musculature virile and in every smooth line there oozes an excruciatingly cool verve. And yet, it is also discreet and unassuming enough to instill the idea of speed without giving away its power. On sitting inside, you feel surrounded not only by the luxury of its semi-aniline leather and Alcantara interior, but by the potential of its low stance and missile-like shape. As you pull onto the empty highway, you feel the vibration of its V12 energy build through the car. You can blast through second gear in a heartbeat and power-shift into third before this ridiculously

sur la terre unique rides

At 100mph, each model’s power reserve dial (one of the only displays visible in the car) shows that 90 percent of the engine’s power is actually unused, making it frighteningly easy to get lost in the serenity and spectre of the Phantom’s speed. Every single expectation that SLT has ever had with Rolls-Royce was met and exceeded. And after driving, and being driven, in the ultimate luxury car, we can only express a firm agreement that without a shadow, a phantom or a ghost of a doubt, it is truly among the best of the marque’s motoring masterpieces. So it is here, with the Roller, we have a fitting finish to our cavalcade of class, leaving us only to tip our hats to the most luxurious and most unique of rides.

powerful car’s immense pickup takes you way past the legal limitations of the local highways. This gunmetal grey bullet has a transmission that will take you to sixth and a top speed of 307 km/h. At speeds akin to a Moonraker, you will most definitely be shaken and stirred by this Thunderball of a car. Rolls Royce Phantom & Ghost No SLT round-up of unique rides would be complete without the truly sumptuous LuxoBarge that is the Rolls Royce Phantom. We have Driven this car in Doha, Manama and the UK, cruising in the last case the British countryside in style courtesy of the company itself. For SLT, and no doubt dear reader, you, this is the style in which we live our everyday lives; nonetheless, the perfection and attention to detail of a Rolls Royce still never ceases to amaze. The sheer opulence of the calfskin leather, the solid quality of the stainless steel dials, switches and “organ stops” all add up to something truly unique. These are just the aesthetic touches, but there is also the engineering to consider. One of the most finely tuned cars in the world, the Rolls Royce Phantom prides itself on the

smooth glide of its ride and the power of its 6.7 litre V12 thoroughbred engine, which you can neither hear nor feel when sat in the cabin as a passenger. As a driver, however, when you put your foot into the Axminster, the power of this amazing car becomes all too apparent.

There are so many more honourable mentions, so many other cars that have seen SLT’s crack team of test drivers behind the wheel; but alas, space is limited. The last two years of Unique Rides has been stylish, fast, visceral and at times damned scary, but we have loved every minute of it. In fact, it has truly lived up to the philosophy so pertinently delivered by spandex-clad rockers, Aerosmith, that life truly is the journey and not the destination.

"All the team at Four Seasons Hotel Doha join me in congratulating Sur La Terre magazine on this anniversary milestone and wish them continued success in the years ahead." Simon Casson, General Manager

sur la terre a day in the life

A Day In The Life Of... ...The SLT Creative Team

It is our great honour to introduce the team responsible for mixing all the editorial ingredients together and serving up the sumptuous spread that is Sur la Terre Middle East for your consumption. They are the unsung heroes, so please give up the floor for Creative Director, Roula Zinati Ayoub; Senior Designers, Rena Chehayber & Lara Nakhle, the Finaliser Mic Logaring and our three newest additions to the Sur la Terre family, Rana Cheikha, Charbel Najem and our photographer, Herbert Villadelrey.

sur la terre a day in the life

What does your job involve? Roula: I have the best job ever! As a creative director, I am responsible for responding to the needs of Firefly Communications in terms of its magazines and corporate branding projects. My role is filled with creativity and passion, an eye for design and a challenge to succeed in each project while meeting clients’ expectations. The life of a designer is intimately linked to public tastes and sensibilities, which change at a moment’s notice, so we must be able to capitalise on or, even better, influence those opinions. Rena: Graphic and digital design, brainstorming, sketching, research, implementation, working on magazines, branding, advertising, websites, interactive interfaces, flash animations ... the list goes on. Can you take us through a typical working day? Rana: It goes like this: 8:00 am - alarm rings, 8:05 - first snooze, 8:10 - second snooze, 8:15 - third and unfortunately final snooze, rush to get to work on time, coffee 1st thing, sit at my desk working till i officially wake up around lunch time, have lunch and get back to work. Lara: The good thing about working as a creative is that everyday is different than the rest. How do you balance business and family life equally? Roula: It is not easy, as I am a full-time creative director, the mother of a boy and expecting at the same time! Weekdays are very hectic, but I don’t carry any stress or problems home. As much as I am tired and nervous, when I open the door, I am

full of energy and a positive attitude to welcome my son and play with him the remaining hours before he goes to sleep. Weekends are totally for my family, especially (my son) Rudi! Charbel: Give to Caesar what is Caesar’s, and to God what is God’s. What do you do to relax? Mic: I jog at least once a week. I’m still scouting for a nice sport or something; probably wakeboarding ... but I don’t know how to swim. Rena: I do deep yogic breathing and listen to Fayrouz. It depends on the level of stress. If all else fails, I sleep! Do you have any hobbies or a particular passion outside of work? Roula: Cooking, and coming up with creative ideas for family gifts and personal occasions. Lara: Aside from the things you would expect from a designer, like photography and painting, I like reading and writing poetry, singing my heart out and dancing. I guess you can say my passions revolve around “Arts” department. What book/s are you currently reading? Rena: Confessions of a Sinner by St. Augustine Mic: Cutting Edge Advertising Print, a must read for advertising people. What is your favorite holiday destination? Roula: Santorini! It has the best sunsets in the world. I really like Italy and die for Paris! I’ll surely go back and visit Malta after 27 years! Charbel: The Amazon ... if that’s considered a holiday destination.

What characteristics do you find most appealing in other people? Lara: Their silence. When one is quiet, everything else seems to shout. Rena: Whatever uniquely identifies them. If you could be anyone else for a day, who would you be? Rena: Peter Pettrelli From the TV series Heroes. I would stay me, but just have his super powers - I would fly, most importantly! Rana: Jamie Oliver! What is your favorite type of food? Mic: Asian food is the best. So tasty! Lara: The kind that is homemade ... with love! Tell us one thing that people might be surprised to learn about you. Rana: I’ve jumped out of a plane at 18,000 feet. Charbel: Once upon a time, with a group of five others, I made an 85 Km walk in 16 hrs.

sur la terre brand history

The Art of

SLT Deputy Editor, Reem Shaddad, takes you behind the scenes and deep into the creative melting pot that makes every issue of Sur la Terre a unique design experience.

sur la terre brand history

is obvious.

“

Good design Great design

is transparent. - Joe Sparano

sur la terre mode

>>>

Keeping in line with the standards set by SLT International, yet aiming to produce a

sur la terre brand history

decidedly distinctive creation for SLT Doha, the classic themes put forward by all SLT city magazines are of course conserved, yet modified where possible to ensure the magazine’s exclusivity. This may seem a lot simpler than it sounds. However, when considering the numerous factors involved in making the final decisions concerning a single page’s layout, one realises that this clearly is not the case. With the target of keeping the editorial content the star of the show, giving importance to the article in itself, and ensuring the satisfaction of all external parties involved, such as the censorship bureau, design work is a complex undertaking that the designers of SLT embrace, issue upon issue. The front cover of each edition is a monumental decision, as this is the shop window for the content inside. It has to be in keeping with the theme and must exude the luxurious and aesthetic principles of the SLT ethos. It is the deciding factor in whether the reader will pick up the magazine to read. Not too much pressure, then… So, an array of options is presented to be discussed internally, and at length, to ensure that each element is considered before a final decision is made. Note must be given to the internal accomplishments achieved by the SLT team. Often imitated, but never duplicated, these time consuming projects make use of the most talented stylists, make up artists, and hairdressers, as well as local fashion outlets and key locations so that the creative team can continuously endeavour to deliver matchless results. Many standout individuals have been a part of SLT’s ongoing success, which has led to the publication’s co-operation with worldrenowned photographers, locally, regionally and on an international scale. Geniuses in their own right, within their field of art, SLT Doha is proud to be joined by a vast collection of visionaries of an outstanding calibre and intends on maintaining its ongoing connections with the most influential rising stars and famed industry pioneers.

>>> With emphasis on client satisfaction, it is also important to note the interactive role taken by the SLT team, even in what may seem a role that is not their own, as is the case with advertising and sales. Even then, the design team in particular takes on a consultant’s role in advising design, based on their vast experience as an integral part of Firefly’s Branding and Advertising operations. It is, however, imperative to note that it is the passion and dedication that goes into each edition of this sublime franchise that has

provided it the most comfortable and loving of homes here in the Arabian Gulf. Sur la Terre, as a product, is much- loved, for both those who drive to put it together and others who only receive the completed opus. SLT is the result of a team effort through and through, and one that has been adopted, welcomed and supported by the entire Firefly Communications family. Hopefully, with the creative brilliance of Roula and her team behind it, Sur la Terre is bound for many more years of equal triumph.