Shum Yu Ki Portfolio
About ME Name Birth Contact Email
Shum Yu Ki, Mania 11/3/1994 93430012 kiki_shum@hotmail.com
2012current
Public Relations and Advertising School of Communication Hong Kong Baptist University
20062012
Po Leung Kuk Tang Yuk Tien College
Education
Content
Promoting the Program Fliming & Editing videos Preparing Scripts & Interviewing https://www.youtube.com/watch?v=9apOs8ar03s
Objectives Sustain professional and fashion brand image Celebrate the 60th anniversity Have a better exposure to target audience Drive true engagement of customers
Tactics Fake viral among celebrities
Media feature
OOH
Online Facebook Ad
KOL follow-up posts
Sponsoring salons
Launch party of 7-day pop-up salon
Stage 1 teaser
Stage 2 announcement
Stage 3 pop-up salon
Writing Script Filming & editing Arranging filming plan
CAI EVERYWHERE
2013 Registration Day Promotion Hong Kong Baptist University Y.P.CAI Hall
Concept 'CAI' comes from Y.P.CAI Hall, one of the student residential hall in HKBU. 'CAI EVERYWHERE' implies that the connection between CAIANS can tie them together no matter wherever they are.
Promotions Videos
/director
Booklets /chief editor Booth Souvenir
Booklet
Videos
Videos https://www.youtube.com /watch?v=bCj8UdmMI24
Booth
Souvenir
http://issuu.com/thecaians
Vol.10
Vol.10
Holding editor meeting Proofreading articles Deciding topics of each column Designing themes of each issue
Solicit Contributions Y.P.CAI Hall,HKBU
https://www.youtube.com /watch?v=4aFjfrz73eQ
creating video themes
Filming & editing videos
Recording hall functions Holding editor meeting Proofreading articles
2013 Orientation Camp https://www.youtube.com /watch?v=Ozj6rkdXY28
Y.P.CAI Hall,HKBU