TAK I N G F L I G H T
W I N T E R 2015
A Quarterly Publication for the Chicago Metro Area in this issue
page
From the Top ............................................................... 1-2
F R O M T H E T O P. . .
Ask the Title Officer .................................................... 2-3
By: Michael T. Koors
Best Practices .............................................................. 4-5
Senior Vice President, Direct Division - East Region First American Title
Whats New at First American Title ............................ 6-9 The Practice of Marketing ...................................... 10-11 Items of Interest ........................................................... 12 Your Point of View ................................................... 13-15
Visit us online at www.il.firstam.com
First American Title Insurance Company traces its roots back to 1889 in Southern California. Having celebrated our 125th anniversary this past year it is a great time to reflect on the company and the title insurance industry. You might say that if one has been in the title insurance and settlement services industry for while you have seen a lot of changes. Actually, it is continually changing, so let’s take a look at the recent past and what we might expect for the coming year. I think we would probably all agree that the challenges since around 2007 have been some of the most trying. The real estate market and lending environment have been tested time and again. Those that provide quality service and reinvest in the industry that we enjoy so much are the ones that have survived and even thrived during these past years. First American is one of these companies. We remain focused on our employees, our customers and the long-term health of our industry and those associated with it. After a very successful 2013, the many dedicated employees at First American were poised to repeat in 2014. Unfortunately, a simmering economy and something called a polar vortex changed the game. You can’t live or die with one quarter; however the first quarter definitely got our attention and caused a few bumps and bruises. After getting through the first quarter, 2014 turned out to
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IL - 03/2015
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