FIRST FORTNIGHT CENTRE FOR CREATIVE ARTS THERAPIES
FIRST FORTNIGHT Annual Report 2016
Contents About First Fortnight 4 Director’s Note 5 Snapshot 7 Marketing 9 P.R. & Media 10 Presenting Partners 13 Volunteer Page 14 Audience Feedback 16 Art Therapy Service 18 Thank You 20
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About First Fortnight First Fortnight is a charity-based organisation with the expressed aim of challenging mental health prejudice through the creative arts. We believe the arts allow us to create a space where people can talk about mental health issues in a non-scripted manner. Once that conversation has begun, we hope this will then help to change people’s perceptions about an issue that affects us all with one in four set to experience a mental health problem at some point in our lives.
Director’s Note One of our goals was to begin our Governance journey. We are delighted to announce we are in the final stages of our journey towards full compliance with both the Governance Code and the Statement of Guiding Principles for Fundraising.
With that in mind, we hope to make the First Fortnight of each year synonymous with mental health awareness, challenging prejudice and ending stigma. Founded in 2009, First Fortnight stages its first two week arts festival in 2012. The charity has since has become a mental health service provider with the establishment in 2013 of the First Fortnight Centre for Creative Therapies. The centre currently employs two psychotherapists providing art-therapy for individuals experiencing homelessness and mental ill- health in Dublin. The First Fortnight charity is run entirely by a core group of volunteers.
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5
16
Days of events
61
1
European Premiere
Events
1
30%
150+
Increase in Events
Performers
6474
â‚Ź225,527.00
31
â‚Ź2,181,954.61
23%
404,8490
Attendees
venues
Increase in Venues
9
Counties (Increased from last year)
23%
Free Events (Maintained despite significant increase in number of events compared to last year)
8
Artforms (Increased from last year) 6
Snapshot
Irish Premiere
Free Digital Coverage
Free Print and Broadcast Coverage
Media Print Circulation
69%
New Sessions www.firstfortnight.ie
29,616 Page Views
26%
Increase in Facebook Likes
3000
@FF tweets on Twitter 7
Marketing â‚Ź225,527.00
Free Digital Coverage
â‚Ź2,181,954.61
Free Print and Broadcast Coverage
33
Regional Newspapers coverage
8
20
Radiio and TV interviews
7,151,184
Print and Broadcast potential reach
15
National Newspapers coverage
9
P.R. & Media Festival Coverage Included: 1. RTÉ Ad Tv and Radio Ads 2. Newstalk Ads 3. Orbz Screens 4. 20,000 Programmes distributed around Dublin 5. IPA City wide Billboards 6. Micromedia Screens and Poster Sites 7. Facebook Ads Please see our Media Book for full details. http://www.firstfortnight.com http://ww… www.firstfortnight.ie
Go to this report
19 Nov 2015 18 Jan 2016
Audience Overview All Sessions 100.00%
Overview
Sessions 1,000
500
22 Nov
6 Dec 20 DecBook for 27 Decfull details. 3 Jan Please see13 Dec our Media
29 Nov
New Visitor Sessions
14,831
Users
10,384
10 Jan
Returning Visitor
Page Views
29,616 31.3% 21.3% New visitor
Pages/Session
2.00
Avg. Session Duration
00:02:02
Bounce Rate
58.80%
68.7% 68.7% Returning visitor
% New Sessions
68.67%
10 1.
Language enus
Sessions 8,102
% Sessions 54.63%
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Presenting Partners
F
irst Fortnight would like to thank our generous, loyal and hardworking mental health presenting partners. Each partnership is tailored to the needs of the partner, responding to key aims and objectives identified during the development of the festival programme. Each year we provide partners with the opportunity to create unique campaigns that connect with the festival’s loyal and engaged audience members.
St. Patrick’s Mental Health Services
Mental Health Ireland
Mental Health Reform
See Change
HSE Mental Health Services
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Volunteer Page Throughout the whole year our voluntary board and resource board met regularly to organise the festival and all of our fundraising events. This included the return of the It’s A Table Quiz! We also saw a new, exciting development the Frontline Cycle where pharmacists joined together to cycle in aid of First Fortnight. A number of people generously ran their own fundraising events for First Fortnight including running the VHI Women’s Mini Marathon- to all, we want to say thanks! For this year’s festival we had a record number of events, 61. The festival is created by 8 amazing volunteers, but to pull off all those events we need even more amazing volunteers to help. And you did, 90+ of you gave up your time and energy and channeled it into making this festival and the biggest and most successful to date! A massive thank you to all of you, without you all of these achievements wouldn’t have been possible. We made a difference with you together as a team this January.
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Audience Feedback Audience Feedback Sample size = 1366 Age Range 25 - 34
57% Female 27% Male 16% Unspecified
Anyone can experience mental health problems
20% Agree
The majotity of people with mental health problems recover.
49% Agree
(+ 5% from 2015)
I would find it hard to talk to someone with mental health problems
I am afraid of experiencing mental health problems in the future
70% disagree
48% Agree
If I was experiencing mental health problems, I wouldn’t want people knowing about it.
49% Agree
In the future I would be willing to live with someonewith a mental health problem.
17% Responded “no/don’t know/ listed conditions”
I would delay treatment for fear of letting people know about my mental health problems.
25% Agree
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Art Therapy Service An independent review of the First Fortnight Centre of Creative Therapies was conducted in 2015 by Anne Eustace from Eustace Patterson Ltd, an independent research and development organisation. The report was officially launched during this year’s festival by Anne O’ Connor National Director of Mental Health, with guest speakers Dr. Joanne Fenton HSE Acces Team, Dr. Peter Cockersell, previously St. Mungo’s London and Anne Eustace. At the time of the research (early summer 2015) a total of ten organisations were connected with the Art Psychotherapy Service and nine had referred clients to the service. Forty-nine individual clients had been 18
referred into the service. Thirty front line workers are involved with the referral process. All those interviewed believe that their clients benefit from attending art psychotherapy. The feedback conveys a firm sense of confidence in the therapy. According to the case stories the most noticeable changes that occur are improvements in selfimage, self-esteem and self-awareness. The results of this research indicate that there is a place for art psychotherapy and it has the power to meet the therapeutic needs of a certain cohort of people who are experiencing mental ill health and homelessness or at risk of this. Since the release of the report, The Centre
has experienced a surge of referrals. The recommendations and suggestions made by the independent researcher towards improving the service are being taken on board by the team. If anyone would like to contact us with queries, please email info@ firstfortnight.ie For further information about the availability of arts therapies in your area, it can be found at www.iacat.ie.
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Thank You Special Thanks to…..
PRESENTING PARTNERS
GRANT-AIDED BY
OFFICIAL MEDIA PARTNERS
FIRST FORTNIGHT THE ART OF MENTAL HEALTH
OFFICIAL MEDIA PARTNERS
And a very, very special thanks to our large group of volunteers who helped keep the festival fun and running smoothly! 20
www.firstfortnight.ie 12 Earl Street South, Dublin 8. Tel: 01 688283 info@firstfortnight.ie
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