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TEN ESSENTIAL BOOKS TO READ FOR YOUR BUSINESS The poor and the middle class work for money, but the rich have money work for them. Robert Kiyosaki, Rich Dad Poor Dad
These books are full of inspiration, ideas and information that will help you and your business become much more successful.
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Ten great books that willl help your business towards super success
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TEN ESSENTIAL BOOKS TO READ FOR YOUR BUSINESS Think and Grow Rich Napoleon Hill
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Critics have touted this book as “The greatest motivational book of all time!” – it’s probably one of the oldest for a start. First published in 1937, Napoleon Hill’s thirteen step program will set you on the path to wealth and success – or propel you down it further! Think and Grow Rich reveals the money-making secrets of hundreds of America’s most affluent people. By thinking like them, you can become like them. This powerful classic with analysis from self–development authority Tom Butler–Bowdon, will continue to be read through the decades of economic boom and bust, proving that the magic formula for making money never changes.
Rich Dad Poor Dad Robert T Kiyosaki
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“The poor and the middle class work for money, but the rich have money work for them”, is a message passed on to Robert Kiyosaki by his rich dad, a message that prevented Kiyosaki from suffering the stresses experienced by his poor dad. Who are the dads? ‘Poor dad’ is Kiyosaki’s own highly educated but financially unstable father, and ‘rich dad’ is the multimillionaire eighthgrade dropout father of his closest childhood friend. Rich Dad, Poor Dad tells of the lessons that both of these fathers taught him, and how they affected the philosophies that lie behind his relationship with money. Whilst Kiyosaki’s style isn’t concise, it is enjoyable and this book is full of compelling, valuable advice.
The 7 Habits of Highly Effective People Stephen Covey
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As with many ‘Self-Help’ books, much of what you read here is based on basic common sense and it can, at times, be irritatingly obvious. However, what Covey manages to do successfully is to break down the barriers that prevent us from taking a long hard look at ourselves and then gradually introduce new rules, which allow us to move from dependence to independence. It’s just a coincidence that this book was published around the same time that I started my business but one of the very first things I did was work really hard to put into practice these habits and I reckon this book is as good a place as any to start on the road to self awareness and self improvement.
Think Big Donald Trump
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Trump will always have a special place on my bookshelf, not least because of his answer to that question at that dinner in Cleveland, Ohio back in 2004 that essentially skyrocketed my entire business. This book is written in conjunction with Bill Zanker who, once he met Trump, turned his $5 million a year company into an enterprise that now generates well over $100 million a year in sales. The lessons are profound and insightful and if you’ve got serious ambition there are few better than Trump for you to study. This, in my humble opinion, is his best work.
The E-Myth Revisited Michael E. Gerber
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Voted #1 business book by over 500 CEOs. An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.
l igel Botteril Reviews by N
TEN ESSENTIAL BOOKS TO READ FOR YOUR BUSINESS How to Get Rich Felix Dennis
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Felix Dennis believes that almost anyone of reasonable intelligence can become rich, given sufficient motivation and application. Assuming that you all include yourself in this category, this is a great book. How To Get Rich is a distillation of his business wisdom. Primarily concerned with the step-by-step creation of wealth, the book ruthlessly dissects the business failures and financial triumphs of ‘a South London lad who became rich virtually by accident’. Part manual, part memoir, part primer, this book is a template for those who are willing to stare down failure and transform their lives and it made a big impact on me when I first read it back in 2006.
Delivering Happiness Tony Hsieh
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A friend of mine had seen Hsieh speak at an event in America and he bought me this book at the airport on the way home. I’ll be honest, I wasn’t full of enthusiasm but OMG, what a book! It’s the story of how Zappos, the American online shoe retailer grew from nothing to over $1 billion in sales in less than 10 years and was then acquired for over $1 billion by Amazon. What’s staggering is they spent hardly any money on marketing. It was their customer service that essentially built the business and I don’t know of any other company in the world that has done this to quite the same extent that Zappos have.
Outrageous Advertising Bill Glazer
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Internationally renowned speaker, marketing consultant, coach and copywriter, Bill Glazer has honed his approach over 35 years of running his own successful business. This book is the result. Packed with fool-proof strategies, it will help companies like yours create impossible-to-ignore actsand teach you the tricks of the trade thatwill help you identify endless outrageousadvertising opportunities. Today, businesses have to go that extra mile with their marketing and advertising to get themselves noticed among the thousands of messages we’re bombarded with every single day. Essential reading to make sure youradvertising stands out from the crowd.
Ogilvy on Advertising David Ogilvy
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Too many people have their minds closed to lessons from the past but when it comes to advertising and crafting a marketing message, there is so much to be learned from David Ogilvy – the Brit who took America in the 50s and 60s and became established as the No.1 Ad Man in the World. This book taught me so much about how to sell in print, how to use direct mail effectively (Ogilvy described it as “my first love and secret weapon”) and there are so many examples in here that I have swiped in one way or another over the last decade. You know the old question: “If you could choose four dinner party guests, dead or alive, who would they be?” Well, I promise you, David Ogilvy would be on my list.
Jeffrey Gitomer’s Sales Bible Jeffrey Gitomer
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In truth, there were two of Gitomer’s books that were jostling for a place in this list but I eventually chose his ‘Sales Bible’ over the ‘Little Gold Book of Attitude’ simply because nothing happens in business until somebody buys something. Now, while it’s true that Gitomer is an American (it’s important not to hold this against him) and his style is somewhat irreverent (the book is full of cartoons and pages with just a single sentence on), it is incredibly easy to consume. I defy anyone not to pick up the ‘Sales Bible’ and find something in there that would help them, today, to sell more stuff. It’s a hugely useful resource and my original copy is well worn, well thumbed and well used.
l igel Botteril Reviews by N
Never confuse activity with productivity. Nigel Botterill, Botty’s Rules
The difference between reading a book and studying it is significant. All I’m interested in is finding the nuggets that I can deploy in my business and, in that regard, books that I have studied often have pages missing – where I’ve torn them out – they have highlighter pen and biro all over and through them and many pages will be turned over at the corner. My aim is not to maintain a library of pristine books in tiptop condition – it is to elicit the things that will make a difference to my enterprise and my lifestyle.
! k o o B s Bonu
Nigel Botterill
Botty’s Rules Nigel Botterill The Sunday Times Best Selling Business Book of 2011 and Best Small Business Book 2012. Nigel has been there and done it! He's built 8 separate Million Pound+ Businesses in the last 8 Years. And he's still in the thick of it on a daily basis. Nigel knows what it takes to do the right things to grow a business fast and now advises thousands of business owners from all types of businesses on how to escape mediocrity and live the life they deserve. He's 100% brutal and honest as you'll find out in his award winning book – Botty's Rules. Claim your FREE BOOK and Learn the SECRETS of how Top UK Entrepreneur, Nigel Botterill, has built 8 separate MILLION Pound+ Businesses in the last 8 years... and how you can implement them today to grow your business! JUST CLICK HERE TO GET YOUR FREE COPY
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