Ten top tips to make more money in your business

BUSINESS : LEARNING : NETWORKING : MARKETING : SOCIAL MEDIA

TEN TOP TIPS TO MAKE MORE MONEY IN YOUR BUSINESS It’s not your customers job to remember to do business with you... it’s your job to remind them!

Implement all of these tips, or even just some of them, and watch your business become much more successful.

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Ten great ideas that will help your business towards super success

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TEN TOP TIPS TO MAKE MORE MONEY

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You’ll make more money if... you market and sell to the affluent.

Lots of people have still got lots of money!

You’ll make more money if...

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you offer people multiple price points. People want different things and they’re prepared to pay different prices to get them. There’s no good reason to limit yourself to a single price, it doesn’t matter what you do. Two price points would be good, in most cases three will be better still.

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You’ll make more money if... you offer an upsell as part of your sales process.

Over 20% of buyers typically take an upsell if it’s priced right and offered at the right stage during the sales process.

You’ll make more money if...

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people can read, hear or see testimonials during the sales process, whether they’re for the product or service they’re about to buy, for you, or for the last product or service you made available.

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You’ll make more money if... you give people a choice of ways to pay.

Let them pay online, or over the phone, or by cheque, direct debit, BACS, even 30-day invoice or PayPal. Think about offering instalments too. The easier you make it for money to flow to you, the more will come.

TEN TOP TIPS TO MAKE MORE MONEY You’ll make more money if... you give some real thought to how to promote whatever you’ve got to sell. Think about who your target market is – who’s your ideal buyer – and then work out what message is going to work. Then figure out the most effective way of getting your message to your market. Market. Message. Media.

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You’ll make more money if... you’ve got a guarantee of some sort; there are loads to choose from, like money-back guarantees, personal guarantees and results-based guarantees.

If you’re serious about making money you could combine several of these guarantees together and do your bit to combat uncertainly for your buyers.

You’ll make more money if... your advertising is eye-catching or outrageous or shocking or distasteful. Look at the popularity of the ‘Compare the Market’ meerkat campaign and the fat opera singer for GoCompare. Annoying they may be, but they grab attention, and that’s the first thing that any marketing needs to do.

09 You’ll make more money if... you focus on selling the benefits, not features.

And not just the direct benefits of what you’re selling either. Try to relate your product or service directly to a universal emotion. Explain how your service makes people happier or how your product gives buyers more free time to enjoy life.

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You’ll make more money if... you stay in touch longer with your prospects and buyers. Too many businesses make the expensive mistake of thinking in terms of discrete contact, rather than multi-step campaigns. A one-off email will generate fewer sales than a three-step campaign, or even a five-step campaign!

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Insanity... doing the same thing over and over again and expecting a different outcome!

This information is part of the support package of learning that is provided by Nigel Botterill’s Entrepreneur’s Circle.

If you would like to find out more about the EC then follow this link: Show me what the Entrepreneur’s Circle can do!

Join us online for more information on how to make your business super successful! firstfridaymedia@gmail.com firstfridaymedia.blogspot.co.uk www.firstfriday-network.co.uk

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