Womenpreneur Middle East – The Fashion Issue by Firstread Media

WOMENPRENEUR

FOUNDER & CEO

Vivek Malik

COO (CHIEF OPERATING OFFICER)

Divesh Singh

MEDIA DIRECTOR

Afreen Sheikh

CREATIVE DIRECTOR

Sumayra Farooki

MAKE-UP

EDUCATION & DEVELOPMENT COACH

Ayesha Seedat

MANAGING EDITORS

Bhavna Batra, Shivani Gera

Anastasia N, Afshan Abdul Aziz

Beena Yusuf

PARTNERING AGENCIES

Big Data Marketers, Reputique PR CEO Media Groups, Global Fame Verified

Womenpreneur Media Group

MEDIA ASSISTANTS

Neha Kundu, Anjali M

DESIGN AND LAYOUT

Nitij Sharma, Priyanka Yadav

PUBLISHER

Firstread Media LLC

EDITORIAL NOTE

Afshan Aziz

Managing Editor, Womenpreneur ME

Fashion is more than just clothing; it is a language, a story, and a celebration of culture. In Saudi Arabia, this narrative extends far beyond apparel, encompassing the world of jewelry, accessories, and creative craftsmanship. Today, the Kingdom is writing a bold new chapter in the global design narrative. With a growing number of groundbreaking events, rising talent, and a focus on sustainability, Saudi Arabia is making its mark as a center for luxury and innovative design. In this edition, we celebrate the creativity, artistry, and innovation shaping Saudi Arabia’s vibrant design scene, which spans jewelry, accessories, and craftsmanship, further cementing its role as an inspiration for the GCC region and beyond.

This year, Saudi Arabia has set the stage for spectacular moments in design, hosting some of the industry’s most talked-about events. Among them, the 1001 Seasons of Elie Saab fashion show in Riyadh captivated audiences with its blend of haute couture and luxury craftsmanship, reflecting the Kingdom’s growing role as a hub for high-end design. Events like Saudi 100 Brands continue to showcase the depth of local talent, while initiatives by the Fashion Commission highlight the Kingdom’s commitment to supporting designers, artisans, and jewelers, fostering a world-class creative industry.

Today, Saudi Arabia is not merely a spectator but a leader in the global design world, with its diverse and bold expressions influencing trends across the GCC and beyond. This issue is a tribute to the dynamic forces behind Saudi Arabia’s design revolution, where both established and emerging talents are creating waves in the international arena. We are thrilled to feature two exceptional women in our cover story: Samah Khashoggi, the renowned designer behind Samah Abayas, and Sarah Abudawood, the founder and CEO of Yataghan. Both Samah and Sarah embody the spirit of Saudi Arabia’s growing influence in the global design industry, using their bold vision, creativity, and leadership to chart new paths for Saudi design.

Their stories reflect the energy, passion, and entrepreneurial spirit that define the Kingdom’s creative scene today. As they continue to innovate and inspire, Samah and Sarah are not only shaping their respective fields but also empowering future generations of women designers and entrepreneurs. Their journeys serve as a beacon for those who dare to dream and redefine the future of design.

We hope this issue inspires you to reflect on the boundless opportunities within the world of design, from jewelry to accessories, and encourages you to pursue your own unique creative path. Saudi Arabia’s design narrative is one of transformation, and with leaders like Samah and Sarah, it is destined for greatness on the global stage.

At the heart of this movement are Saudi designers and artisans around the Kingdom who are redefining elegance, craftsmanship, and modernity across various creative disciplines. Whether it’s through intricate jewelry, innovative accessories, or sustainable luxury, these visionaries are pushing boundaries while staying true to their cultural roots. Their creations celebrate the Kingdom’s rich heritage, while embracing a futuristic, global aesthetic that resonates worldwide.

Sustainability is another crucial element of this transformation. Saudi Arabia is embracing eco-friendly practices across design, with a particular focus on sustainable materials in jewelry and accessories. Designers are creating timeless, high-quality pieces that prioritize longevity, reflecting both tradition and respect for the environment.

In this edition, we invite you to explore the stories of these visionaries, each contributing to the Kingdom’s growing reputation in the global design landscape. Whether it’s through the art of jewelry-making, the design of accessories, or the fusion of traditional craftsmanship with modern aesthetics, each creation tells a story of creativity, culture, and innovation.

Let this issue be a tribute to the designers, jewelers, artisans, and visionaries shaping Saudi Arabia’s creative future. May their work continue to inspire, bridging tradition with modernity and culture with innovation.

Here’s to the future of fashion—bold, visionary, and full of endless possibilities!

THE EVOLUTION OF FASHION: HOW TRENDS REFLECT SOCIETY

REDEFINING STREETWEAR WITH A UNIQUE LOCAL TOUCH

In a country known for its deep-rooted traditions and rapid modern transformations, two young men decided to break through the conventional barriers of fashion. Khalid Aljammaz and Fahad Al Jomiah, both born and raised in Saudi Arabia, launched 1886, the Kingdom’s first-ever streetwear brand.

WEAVING HERITAGE, INNOVATION, AND EMPOWERMENT INTO FASHION

SAUDI DESIGNER BRIDGING HERITAGE AND MODERNITY

In the world of luxury jewelry, few brands balance the delicate harmony of tradition and innovation as successfully as Yataghan. At the heart of this brand is Sarah Abudawood, a Saudi-born designer based in Dubai.

REDEFINING CONTEMPORARY FASHION WITH TIMELESS ELEGANCE

PAVING THE WAY FOR A NEW DEFINITION OF ELEGANCE THROUGH HER BRAND, OF A JEWELRY

Hala Abdallah, a Saudi jewelry designer and the founder of Ofa, has redefined contemporary jewelry design by merging cultural heritage with modern aesthetics.

HINDAMME

FUSION OF TRADITION AND FUTURISTIC INNOVATION

INDAMME, a luxury ready-to-wear brand founded by Saudi designer Mohammed Khoja, has become a pioneer in merging Eastern heritage with contemporary Western influences. The name itself, rooted in the ancient Arabic dialect, symbolizes harmony and aesthetic.

BRIDGES TRADITION AND INNOVATION THROUGH HER VISIONARY APPROACH TO DESIGN

RH Princess Nourah Al-Faisal is a distinguished designer and entrepreneur with over two decades of experience in the design sector. Known for her ability to merge cultural heritage with contemporary aesthetics.

ABDULRAHMAN AL-ABED LILLIAN

THE RISE OF AN ARTISTIC AND AUDACIOUS YOUNG JEWELRY DESIGNER

REDEFINING SAUDI FASHION WITH QORMUZ

AIMS AT REDEFINING SAUDI FASHION WITH A GLOBAL PERSPECTIVE

In the bustling city of Jeddah, Saudi Arabia, Nora AlShaikh has emerged as a trailblazer in the fashion industry, creating a brand that seamlessly bridges cultural heritage with contemporary design.

EXPLORING THE STYLISH INTERSECTION OF FASHION AND TRAVEL

Fashion and travel share a unique connection, one that has become increasingly evident in recent years. The intersection of these two industries has transformed the way people approach style.

The Brief.

The Evolution of Fashion: How Trends Reflect Society

Fashion is more than fabric and aesthetics, it is a mirror that reflects societal changes, values, and aspirations. From flapper dresses in the 1920s symbolizing liberation to the sustainability-focused collections of today, the fashion world continually evolves to capture the essence of its time. In an era marked by rapid technological advancement, shifting cultural norms, and a growing awareness of environmental issues, fashion is taking bold steps that redefine not only what we wear but also how we connect with the world.

Sustainability: The Future of Fashion

One of the most defining movements in modern fashion is the shift toward sustainability. As the environmental impact of fast fashion becomes increasingly evident, designers and brands are embracing eco-conscious practices. From the use of recycled fabrics to adopting circular fashion models, the industry is evolving to meet consumer demand for transparency and responsibility. Brands like Stella McCartney and Reformation are leading the charge, proving that high style can go hand-in-hand with sustainability.

Moreover, upcycling, transforming old or discarded materials into new, wearable pieces is becoming a popular trend. Consumers are also embracing the idea of thrift shopping and wardrobe capsules, showcasing that mindful fashion doesn’t mean sacrificing personal style. This transformation is driven by the growing influence of Gen Z, a generation that values authenticity and ethical choices.

Technology: Merging Fashion with Innovation

Technology is playing an increasingly pivotal role in the fashion industry, revolutionizing both production and

consumption. From 3D printing that allows for customized designs to AI algorithms predicting trends, innovation is reshaping how fashion operates. Virtual and augmented reality have also entered the scene, enabling consumers to “try on” clothes digitally before making a purchase.

Additionally, the rise of digital fashion, garments designed to be worn in virtual spaces, caters to a growing online community and the burgeoning metaverse. These designs, while not physical, allow individuals to express their creativity and style in virtual worlds, pointing to a fascinating new frontier for the fashion industry.

Diversity and Inclusivity: Breaking Barriers

Another significant shift in fashion is the push for greater diversity and inclusivity. Once dominated by narrow beauty standards, the industry is now embracing models of all sizes, ethnicities, ages, and abilities. Campaigns and runway shows featuring a broader spectrum of representation have become the norm, rather than the exception. Designers like Savage x Fenty’s

Rihanna have set new benchmarks for inclusivity, offering lingerie lines in a wide range of sizes and tones. This movement is not just about representation, it’s about making fashion accessible and relatable to all, breaking down long-standing barriers within the industry.

The Revival of Vintage and Nostalgia

Nostalgia has always played a role in fashion, but in recent years, it has taken center stage. Vintage-inspired designs, from ‘90s grunge to Y2K aesthetics, have made a major comeback. This trend reflects a collective longing for simpler times, as well as an appreciation for the craftsmanship of earlier eras.

Celebrities and influencers have amplified this revival, often spotted wearing archival pieces from major fashion houses. Meanwhile, vintage shops and second-hand platforms like Depop and The RealReal have surged in popularity, making it easier than ever to find unique, one-of-a-kind items.

The Rise of Genderless Fashion

"Fashion is not just about what we wear; it's a dynamic reflection of who we are, where we've been, and where we're headed. It weaves tradition with innovation, making it a mirror of society's aspirations and values

As society moves toward greater acceptance of fluid identities, fashion is shedding its traditional gender norms. Genderless collections have gained momentum, offering designs that focus on individuality rather than conformity. Labels like Telfar and Gucci are at the forefront of this trend, blurring the lines between men’s and women’s fashion to create clothing that appeals to all.

This shift is not just about clothing, it’s a cultural statement. Gender-neutral fashion challenges outdated notions of identity, encouraging self-expression without boundaries. It’s a testament to fashion’s ability to adapt and lead societal conversations.

The Role of Social Media in Shaping Trends

Social media has become a powerful force in the fashion world, democratizing access to trends and amplifying new voices. Platforms like Instagram and TikTok are not just spaces for showcasing outfits—they are incubators for trends and ideas. Micro-influencers, with their niche audiences, now hold as much sway as established celebrities, introducing diverse styles to their followers.

Looking Forward

Moreover, fashion challenges, such as the viral #OOTD (Outfit of the Day), encourage creativity and community among users. This digital era has also given rise to “see now, buy now” models, where consumers can purchase items immediately after they debut on the runway, bridging the gap between inspiration and acquisition.

Challenges Ahead

While the industry has made strides in innovation and inclusivity, challenges remain. The shadow of fast fashion still looms large, contributing to waste and exploitative labor practices. Balancing profitability with sustainability is a tightrope walk for many brands, especially smaller ones. Additionally, as digital fashion gains ground, questions about accessibility and inclusivity in virtual spaces arise.

The future of fashion is one of creativity, responsibility, and adaptability. As designers and brands continue to push boundaries, they are also rethinking the role of fashion in society. It is no longer just about looking good; it’s about doing good, whether that means supporting ethical practices, embracing diversity, or creating garments that empower the wearer.Fashion has always been a reflection of the times, and today it stands at the intersection of tradition and innovation, local and global, personal and universal. Its ability to evolve with society ensures that it will remain a powerful medium of expression for years to come. As we look to the future, one thing is certain fashion will continue to inspire, challenge, and connect us all.

Saudi Designer Samah Khashoggi: Weaving Heritage, Innovation, and Empowerment into Fashion

Samah Khashoggi, founder and designer of Samah Abayas, is redefining the abaya with an innovative twist on Saudi tradition. Raised in a family where craftsmanship and beauty were valued, Samah was inspired by her father, an architect with a passion for precision, and her mother, a master of embroidery. "I grew up in a family that truly valued beauty and attention to detail," she said. Her journey from childhood surrounded by artisanal work to her role as an influential Saudi designer reveals her commitment to crafting garments that honour heritage while embracing innovation.

Abayas have always held a personal significance for Samah. Fond memories of her mother, grandmother, and aunts elegantly donning the garment instilled in her a deep respect for it. "Just wearing the abaya was always special, but I saw an opportunity to introduce fresh designs to keep it dynamic." Her interior design background equipped her with the skills to experiment with colors and textures that traditional abayas rarely featured. Her breakthrough came with the launch of a denim abaya, a bold departure from the conventional black. "When I introduced color and unique materials, I felt I made a mark on the industry," she said.

To Samah, fashion goes beyond creating garments—it’s about empowering women and making them feel beautiful and confident. “Each piece we design aims to enhance a woman’s confidence. The abaya is the last piece a woman puts on, and it creates that first impression. Sometimes, the story behind the abaya is simple yet powerful.”

Fashion is not just about garments; it’s about empowerment. Each piece we create aims to make a woman feel beautiful, confident, and ready to tell her story.

In her design approach, Samah contrasts the processes of crafting collections and bespoke pieces, seeing each as an avenue for her creativity and dedication. “When you design a collection, it speaks to a broader vision. But with bespoke pieces, it’s about translating a client’s unique desires into something deeply personal,” she explains. Her “brand DNA” is woven

into every creation, ensuring continuity and quality.

Building Samah Abayas has come with its own set of challenges, particularly as she established her own workshop and forged relationships with international suppliers due to the limited fabric production in Saudi Arabia. “Starting out, you often rely on external tailoring.

Setting up my workshop was a challenge, and sourcing unique fabrics was another. But it allowed me to weave tradition and high fashion together in a distinct way,” she added.

Saudi Arabia’s Vision 2030 and the fashion initiatives supported by the Ministry of Culture have given her work increased visibility, creating

new opportunities for her and other designers. "The Saudi 100 Brands initiative brought us together as a cohesive industry, making recognition and collaboration easier," she says. Now, she is proud to be part of a thriving fashion ecosystem, with designers like her at its forefront.

“Our brand is recognized for its traditional embroidery, reminiscent of the gatherings where older women would come together and sew,” she says. Her collections are often inspired by the landscapes of Saudi Arabia, from Al Ula’s iconic rock formations to the shores of the Red Sea. “The desert, the domes, the desert rose—these elements

“I believe fashion allows you to convey tradition in a way people can see, feel, and connect with. It’s a medium that speaks across cultures and generations.

reflect the stories I want to tell through my collections.”

Fashion, for Samah, is a powerful storytelling medium. "I believe fashion allows you to convey tradition in a way people can see, feel, and connect with," she says. And with the Saudi fashion scene flourishing, she is excited to see the rise

of new local talent. “Seeing more Saudi designers in the industry is really inspiring. It’s a beautiful thing to witness,” she adds.

Even as the Saudi fashion land-

scape evolves, Samah is dedicated to expressing her roots and sharing them with a larger audience. “I think the abaya will always have a special place in the market. Internationally, people see it as

more than just a traditional garment, it can be styled as a coat or a kaftan, making it a versatile piece that resonates with people worldwide,” she explains, confident in the abaya’s potential to captivate

https://SAMAHABAYAS.COM/

a global audience.

Samah’s message to aspiring designers reflects her belief in authenticity and patience. “Believe in your vision and stay focused on creating something unique. Success doesn’t come overnight, but it’s built gradually through hard work and attention to what your audience truly wants.” She highlights the importance of quality, stating, “Many of my clients seek pieces that make them feel unique and special.”

“We’re here to create pieces that honor our heritage while appealing to a global audience. The boutique itself tells a story of Saudi culture and the beauty of our traditions. I feel incredibly comforting to be a Saudi designer in my homeland, where, as women, we are empowered to pursue our dreams,” she concluded.

“Success doesn’t come overnight. It’s built gradually, through hard work, authenticity, and a deep understanding of what your audience truly wants.

Yataghan Saudi Designer Bridging Heritage and Modernity with

“

For me, jewelry is more than adornment; it’s a form of storytelling that connects the wearer to something deeper—be it heritage, memory, or self-expression.” “

For me, jewelry is a timeless art, each piece is a small universe, woven with memories, culture, and the quiet strength of self-expression. It’s a legacy you wear, a story you carry close to the heart.”

IIn the world of luxury jewelry, few brands balance the delicate harmony of tradition and innovation as successfully as Yataghan. At the heart of this brand is Sarah Abudawood, a Saudi-born designer based in Dubai, whose work reflects a deep commitment to her cultural roots while embracing a modern aesthetic. With a unique background in graphic design and an MBA specializing in international marketing, Sarah has built Yataghan into a powerful representation of both her artistic journey and the broader narrative of Saudi heritage.

balance the delicate harmony of tradition and

n world of luxury jewelry, the delicate of tradition as as At the of this is Sarah designer in Dubai, whose work reflects a deep cultural roots embracing a aesthetic. With unique background graphic and MBA specializing international Sarah built into a powerful representation of both broader narrative of

n the world of luxury jewelry, few brands balance the delicate harmony of tradition and innovation as successfully as Yataghan. At the heart of this brand is Sarah Abudawood, a Saudi-born designer based in Dubai, whose work reflects a deep commitment to her cultural roots while embracing a modern aesthetic. With a unique background in graphic design and an MBA specializing in international marketing, Sarah has built Yataghan into a powerful representation of both her artistic journey and the broader narrative of Saudi heritage.

Raised in Saudi Arabia, Sarah Abudawood’s life was influenced cultural richness She fascination the intricate and powerful symbolism found ancient architecture, the Yatagan sword. This early exposure tradition blended with design during her time in United the Kingdom. these dualities under standing tradition have to be static,” Sarah said. heritage inspires work, it bold lines and to the lifestyle of woman.” This philosophy evident Yataghan’s jewelry sophistication meets authenticity, pieces that with clientele.

She recalls a fascination with the intricate patterns architecture, particularly the iconic Yatagan sword.Sarah said. “I respect the heritage that inspires my jewelry collections, where contemporary

Raised in Saudi Arabia, Sarah Abudawood’s early life was influenced by the cultural richness around her. She recalls a fascination with the intricate patterns and powerful symbolism found in ancient architecture, particularly the iconic Yataghan sword. This early exposure to tradition was later blended with a passion for minimalist design during her time studying in the United States and the United Kingdom. “Balancing these dualities is about understanding that tradition doesn’t have to be static,” Sarah said. “I respect the heritage that inspires my work, but I reinterpret it through clean, bold lines and subtle elegance to suit the lifestyle of today’s woman.” This philosophy is evident in Yataghan’s jewelry collections, where contemporary sophistication meets cultural authenticity, creating pieces that resonate with a global clientele.

Raised in Saudi Arabia, Sarah Abudawood’s early life was influenced by the cultural richness around her. She recalls a fascination with the intricate patterns and powerful symbolism found in ancient architecture, particularly the iconic Yatagan sword. This early exposure to tradition was later blended with a passion for minimalist design during her time studying in the United States and the United Kingdom. “Balancing these dualities is about understanding that tradition doesn’t have to be static,” Sarah said. “I respect the heritage that inspires my work, but I reinterpret it through clean, bold lines and subtle elegance to suit the lifestyle of today’s woman.” This philosophy is evident in Yataghan’s jewelry collections, where contemporary sophistication meets cultural authenticity, creating pieces that resonate with a global clientele.

The art of storytelling through jewelry

The jewelry

The art of storytelling through jewelry

Yataghan’s brand name carries a narrative,

For Sarah, jewelry is more than just adornment, it is a medium for storytelling. Each piece crafted under Yataghan’s brand name carries a narrative, connecting the wearer to something deeper, whether a cultural symbol, a personal memory, or a moment of self-expression. “Every design has its own story. It could be inspired by the architectural details I’ve photographed, the tribal motifs of my heritage, or memories from my life,” she said.

For Sarah, is more than adornment, is a medium for storytelling. piece crafted Yataghan’s brand name a narrative, connecting the something deeper, whether a cultural symbol, a or a moment of self-expression. design has its own It could be by architectural details I’ve tribal heritage, or my life,” she said.

a moment of self-expression. “Every design has its This approach is not only a form of creative their own stories into each piece. Sarah’s designs

This approach is not only a form of creative expression but also allows her clients to infuse their own stories into each piece. Sarah’s designs provide space for individual interpretation, giving each wearer the chance to see the jewelry as more

This is only a form of expression also clients to their stories into piece. provide interpretation, each chance see jewelry more

than a beautiful object but as a personal heirloom or a symbol of significant milestones. She said, “The minimalist approach gives clients a blank canvas to connect with and it transforms Yataghan into more than just a brand; it becomes a means of communication across time and generations.”

connect with and it transforms Yataghan into more than

than a beautiful object but a personal heirloom symbol significant milestones. She said, approach a it Yataghan more than just a brand; becomes a means of across time

With over 16 years of experience across various design fields, Sarah Abudawood views creativity as an ongoing journey rather than a destination. She believes that curiosity and courage are essential for pushing the boundaries of creativity in a competitive industry. Drawing inspiration from architecture and cultural heritage, Sarah remains committed to Yataghan’s design DNA of minimalist elegance and cultural storytelling, ensuring that each piece not only reflects her vision but also resonates deeply with those who wear it.

With 16 years of experience across various Sarah views as an ongoing journey than that curiosity and courage are for pushing the of creativity a competitive industry. from architecture remains design of elegance each only reflects also with who wear

Cover Yataghan

Inspired by Saudi Culture, Yataghan blends tradition with modern design, creating jewelry that tells a timeless story.

www.yataghanjewellery.com

From graphic design to jewelry her artistic evolution

From Graphic Design to Jewelry Design: Her artistic evolution

Sarah’s career journey began in the space of graphic design, a field that shaped her understanding of form, composition, and visual storytelling. This background has deeply influenced her approach to jewelry design, instilling in her an appreciation for balance, precision, and simplicity. She stated, “Graphic design taught me the power of clean lines and contrast-

sign taught me the power of clean lines and contrast. elements became the foundation of Yataghan’s minimalist aesthetic.” This expertise translates into a unique sensitivity to the layout and spatial harmony of each piece, where every curve, edge, and detail is meticulously crafted to serve a purpose.

ing elements forming the foundation of Yataghan’s minimalist aesthetic.” This expertise translates into a unique sensitivity to the layout and spatial harmony of each piece, where every curve, edge, and detail is meticulously crafted to serve a purpose.

patterns, typographic elements, and symbolic motifs, reflecting her keen eye for bold visuals and deeper meanings.

Through Yataghan, Sarah has found a way to integrate her graphic design skills with her passion for jewelry. Her designs often incorporate geometric

Through Yataghan, Sarah has found a way to integrate her graphic design skills with her passion for

jewelry. Her designs often incorporate geometric patterns, typographic elements, and symbolic motifs, reflecting her keen eye for bold visuals and deeper meanings. “In both graphic design and jewelry design, it’s about crafting an emotional connection through visuals,” Sarah explains, adding, “Every piece needs to communicate something unique to each wearer, whether it’s a personal story or a reflection of cultural heritage.”

“In both graphic design and jewelry design, it’s about crafting an emotional connection through visuals,” Sarah explains, adding, “Every piece needs to communicate something unique to each wearer, whether it’s a personal story or a reflection of cultural heritage.”

Finding inspiration in unexpected places

Sarah’s journey has taken her across the globe, with significant time spent in the United States, the United Kingdom, and the United Arab Emirates. Each place has left a mark on her creative vision and entrepreneurial approach. The United States instilled in her a drive for innovation and risk-taking

the United Kingdom cultivated her appreciation for craftsmanship and storytelling and the UAE, with its vibrant mix of cultures, taught her how to balance global trends with regional authenticity. These diverse experiences have broadened her perspective, allowing her to stay rooted in Saudi culture while engaging with a global luxury market.

“Inspiration often emerges from unassuming places,” Sarah added,

“A trip to AlUla was one such experience.” Inspired by the ancient tribal patterns and raw beauty of the region, Sarah designed the Turathi collection to capture the essence of the region’s timeless landscapes and cultural history. “It’s a reminder that there’s profound beauty in the simplicity of nature and history. Hence, this experience led to a creation that reflected AlUla’s rugged beauty,” she said.

“A trip to AlUla was one such experience.” Inspired by the ancient tribal patterns and raw beauty of the region, Sarah designed the Turathi collection to capture the essence of the region’s timeless landscapes and cultural history. “It’s a reminder that there is profound beauty and inspiration in in the simplicity of nature and history.” she said.

Crafting a connection between clients and creations

A cornerstone of Yataghan’s philosophy is to create an emotional connection between the client and the jewelry. “The process starts with the story behind each collection,” Sarah said, “Every design is crafted to resonate personally, whether it symbolizes a milestone or serves as an extension of one’s identity. I want each Yataghan piece to be a timeless treasure, creating a lasting bond between the wearer and the design. By focusing on minimalist forms, I leave space for clients to bring their own meaning to each piece, making it a personal extension of themselves. Yataghan jewelry becomes part of their narrative, allowing them to carry their stories with them every day.”

Values embedded in every piece

For Sarah, the values communicated through Yataghan’s collections are deeply personal, heritage, authenticity, and empowerment. She aims to create pieces that not only reflect her own journey but also connect clients to their cultural roots and personal identity. “Yataghan is more than just jewelry; it’s an invitation to wear a story,” Sarah shares. Through her work, she offers clients a way to express their individuality while honoring the rich cultural heritage of Saudi Arabia.

On a global level, Yataghan stands as a bridge between the old and the new, the local and the universal. Sarah’s mission is to showcase true luxury, not just through premium materials but through meaningful design and values such as sustainability, craftsmanship, and cultural preservation. “Luxury isn’t just about aesthetics; it’s about the story and principles that underpin each creation,” she explains.

Designing and creating for the modern woman

Sarah’s focus on combining heritage with contemporary elegance resonates deeply with the modern woman, who is increasingly conscious of meaning, heritage, and identity. She stated, “Today’s woman is conscious of her identity, heritage, and the significance behind what she wears. I design with that in mind, incorporating cultural symbols and stories into minimalist, contemporary forms. By blending timeless craftsmanship and a com-

mitment to sustainability, values that today’s women care deeply about, Yataghan becomes more than just jewelry. It’s a statement of identity and empowerment, allowing women to carry their stories and values with them every day, connecting to their roots while expressing their individuality.”

to sustainability, values that today’s women care deeply about, Yataghan becomes more than just jewelry. It’s a statement of identity and empowerment, allowing women to carry their stories and values with them every day, connecting to their roots while expressing their individuality.”

A minimalist message in luxury jewelry

Yataghan’s distinct minimalist approach is a reflection of Sarah’s design philosophy: elegance lies in simplicity. In luxury jewelry, minimalism conveys a sense of sophistication and timelessness. “Minimalism allows the essence of a piece to shine,” she explains. “It speaks louder than ornamentation, offering a powerful yet understated expression of individuality.” Through clean lines and bold geometric shapes, Sarah’s designs strip away excess, focusing instead on craftsmanship and meaningful symbolism, such as Arabic calligraphy and tribal motifs. Her minimalist designs are versatile, allowing clients to wear them across occasions and interpret them in ways that are personally meaningful.

Growing in digital fashion and online retail

In today’s era of digital fashion and online retail, Yataghan is adapting to blend the personal connection of luxury jewelry with the expansive reach of digital platforms. Sarah Abudawood envisions utilizing storytelling and immersive experiences to share the brand’s heritage and craftsmanship with a global audience. She said, “Our mission is to create a seamless shopping experience by offering virtual try-ons and behind-the-scenes insights that connect clients with our story, ensuring that even in the digital realm, the emotional essence of our timeless designs shines through while our cultural storytelling remains intact.”

As one of the pioneers of online retail in Saudi Arabia, Yataghan has learned invaluable lessons about building trust in the digital space. Sarah recounts how the brand embraced online platforms at a time when luxury items were typically sold in physical stores. By offering detailed visuals, 360-degree views, and comprehensive customer service, Yataghan created a tactile online experience that instills confidence in clients. These strategies continue to shape the brand’s approach to digital retail, focusing on personalized services and transparency to maintain high standards of luxury and craftsmanship.

Staying

ahead of trends

Staying ahead of trends while preserving cultural significance is a delicate balance for Yataghan. Sarah emphasizes the importance of innovation rooted in tradition, drawing inspiration from global design movements while remaining deeply connected to Saudi heritage. Through minimal and modern designs that nod to tradition, Yataghan collaborates with local artisans and international designers, creating jewelry that speaks to both regional and global audiences. Each piece is crafted to reflect a timeless story, ensuring the brand evolves without losing its cultural essence.

Staying ahead of trends

Overcoming challenges in jewelry design

Staying ahead of trends while preserving cultural significance is a delicate balance for Yataghan, Sarah emphasizes the importance of innovation rooted in tradition, drawing inspiration from global design movements while remaining deeply connected to Saudi heritage. Through minimal and modern designs that nod to tradition, Yataghan collaborates with local artisans and international designers, creating jewelry that speaks to both regional and global audiences. Each piece is crafted to reflect a timeless story, ensuring the brand evolves without losing its cultural essence.

One significant challenge in jewelry design is balancing aesthetics with wearability. Sarah highlighted, “I emphasize the Bauhaus principle that form must follow function, applying this philosophy to every piece created at Yataghan. Our goal is not only to craft visually striking jewelry but also to ensure it is comfortable and functional for everyday wear. By mastering the relationship between materials and proportions, we successfully create jewelry that seamlessly blends beauty with practicality.”

Overcoming challenges in jewelry design

Advice

for aspiring female entrepreneurs

Advice for aspiring female entrepreneurs

For aspiring female entrepreneurs, Sarah’s advice is to stay true to oneself and embrace authenticity. She believes that uniqueness is a significant asset in both design and business. Rather than conforming to trends, she encourages entrepreneurs to let their personal stories and visions guide them. “Success is rooted in perseverance, creativity, and a willingness to take risks. By remaining authentic and trusting in their abilities, aspiring entrepreneurs can create something that resonates deeply with others while making their mark their chosen fields,” she concluded.

An artist with a global sight

Sarah’s work is widely recognized in the UAE, where her focus on abstract architecture and cultural motifs has earned critical acclaim. Through exhibitions and showcases, Yataghan has become a favorite among those who appreciate the fusion of heritage and moder nity. As a founding member of She’s Mercedes and The Arts Club Dubai and an active member of prestigious associations like YPO and the Dubai Design & Fashion Council, Sarah is deeply invested in her community, pro moting cultural appreciation and creative expression.

Sarah’s work is widely recognized in the UAE, where her focus on abstract architecture and cultural motifs has earned critical acclaim. Through exhibitions and showcases, Yataghan has become a favorite among those who appreciate the fusion of heritage and modernity. As a founding member of She’s Mercedes and The Arts Club Dubai and an active member of prestigious associations like YPO and the Dubai Design & Fashion Council, Sarah is deeply invested in her community, promoting cultural appreciation and creative expression.

Sarah’s work is widely recognized in the GCC, where her focus on abstract architecture and cultural motifs has earned critical acclaim. Through exhibitions and showcases, Yataghan has become a favorite among those who appreciate the fusion of heritage and modernity. As a founding member of The Arts Club Dubai & She’s Mercedes and an active member of prestigious associations like Zahra Breast Cancer Association & The American Center for Design (ACD), Sarah is deeply invested in her community, promoting cultural appreciation and creative expression.

Sarah Abudawood’s journey exemplifies the power of storytelling in design and the beauty of harmonizing cultural heritage with modernity. Through Yataghan, she has created a brand that reflects her experiences, connects her clients to their identities, and inspires others to view jewelry as more than just adornment but as a medium for personal expression.

Today’s woman is conscious of her identity and heritage. I design with that in mind, blending timeless symbols with contemporary forms so each piece becomes a personal statement of empowerment and cultural pride.”

Today’s woman is conscious of her identity and heritage. I design with that in mind, blending timeless symbols with contemporary forms so each piece becomes a personal statement of empowerment and cultural pride.

Today’s woman is conscious of her identity and heritage. I design with that in mind, blending timeless symbols with contemporary forms so each piece becomes a personal statement of empowerment and cultural pride. “

SAUDI BRAND 1886 IS REDEFINING STREETWEAR WITH A UNIQUE LOCAL TOUCH

The idea for 1886 was born out of a desire to fill a gap. “Growing up in Saudi, we saw a clear void in the fashion scene,” says Fahad Al Jomiah shares with a media agen-

resonate with the youth here and abroad,” says Khalid Aljammaz.

From the start, the duo faced challenges. The Saudi fashion scene, especially streetwear, was largely uncharted territory. “When we began, there was a general lack of trust in local brands, especially in streetwear,” Fahad recalls. “People were skeptical that a Saudi brand could ever match the quality and innovation of international labels.” Despite these obstacles, Khalid and Fahad were determined to prove their critics wrong.

cy. “Fashion in Saudi was either deeply traditional or dominated by international labels, but there was no local voice speaking to our generation.” This realization led the pair to set out on a bold mission, to create a brand that represented Saudi youth, influenced by global streetwear culture yet deeply rooted in local identity.

The name “1886” was inspired by a simple yet significant memory, their university dorm room numbers. This connection was symbolic, representing their beginnings and the merging of their creative passions for music, art, and design. “We wanted to create something that felt both global and uniquely Saudi, something that could

Their journey wasn’t without its challenges. One of the first obstacles they faced was finding a production company that could meet their high standards of quality. They were determined not to compromise on any detail, from the fabric quality to the stitching of each piece. After much trial and error, they were able to find the right partners who could turn their vision into reality.

The duo’s passion and persistence paid off. In 2016, they successfully launched 1886, marking a milestone not just for their brand but for the entire Saudi fashion industry. Their collection of oversized hoodies,

joggers, and sweatshirts quickly gained popularity among Saudi youth. The designs were unapologetically bold, combining playful graphics with cultural symbolism. Their designs capture the essence of their generation—bold, confident, and unafraid to express individuality.

1886’s breakthrough moment came when the brand started to attract attention not just in Saudi Arabia, but across the Middle East. Their unique approach— mixing street culture with a distinct Saudi aesthetic—resonated deeply with millennials and Gen Z. The label’s iconic flying monkey logo became a symbol of individuality, celebrating the oddities of each person. They aimed to create a brand that went beyond fashion, focusing on embracing individuality, no matter how different it may appear.

The release of their “Sleeping Dystopia” collection further solidified 1886’s status as a leader in the region’s streetwear scene. Inspired by the iconic movie

The Matrix, the collection features a range of sweatshirts adorned with quirky characters representing various personalities. Khalid explained that they wanted to convey the idea of celebrating differences and embracing the individuality that makes each person unique. The collection invites wearers to dream, to challenge societal norms, and to embrace their true selves.

1886’s success story goes beyond fashion; it embodies the cultural shift the brand represents. The duo’s ability to take risks and stay true to their vision, de-

spite facing numerous challenges, has been a source of inspiration. They encountered setbacks such as production delays and skepticism from the market, but each obstacle only made them more resilient.

As 1886 continues to grow, it evolves and redefines streetwear, with Khalid and Fahad’s dedication to quality and design remaining steadfast. They are determined to push the boundaries of what’s possible and set new standards for the fashion scene in Saudi Arabia.

The founders are also deeply committed to their community, acknowledging the crucial support they’ve received from friends and local networks. This sense of collaboration and shared growth lies at the core of the 1886 ethos, making the brand not just a fashion statement, but a celebration of collective spirit.

Looking ahead, Khalid and Fahad are excited about the future of 1886. They plan to expand their international presence and continue to showcase Saudi Arabia as a powerful force in the global fashion industry. As the brand gains more recognition, it’s clear that 1886 is not just a label but a movement that amplifies the voices and aspirations of Saudi youth and beyond.

Today, 1886 stands as a power of innovation and what started as a dream between two university friends has now become a groundbreaking brand that continues to inspire and influence the next generation of Saudi creatives. From their first designs to the launch of new collections, Fahad and Khalid have shown the world that Saudi streetwear is here to stay, and it’s only just getting started.

DANEH BUAHMAD

REDEFINING CONTEMPORARY FASHION WITH TIMELESS ELEGANCE

For me, clothing is about how it makes you feel. I design for women to feel confident, polished, and ready to take on the world “

Since the inception of her eponymous fashion label in 2011, Saudi designer Daneh Buahmad has established herself as a force in the regional fashion scene. Based in Dubai, Daneh’s brand has become synonymous with effortless sophistication, offering versatile pieces that blur the line between day and evening wear. Her approach, which seamlessly merges luxurious fabrics with contemporary tailoring, has captured the attention of the fashion elite, earning features in prestigious publications such as Vogue Arabia, Harper’s Bazaar Arabia, and Marie Claire Arabia.

Daneh’s journey into the world of fashion is as compelling as her designs. Holding a degree in interactive media and boasting a career in IT, she discovered that her creativity needed a new outlet. Fashion became her calling, a medium to express her identity and empower other women. Inspired by her heritage and a desire to transform how women experience clothing, Daneh took courses at the esteemed Central Saint Martins in London and launched her label with a clear vision: to create contemporary, high-quality clothing for the modern woman.

The Essence of Daneh Designs

Daneh’s creations are an ode to modern elegance. She has a distinct knack for using contrasting materials to craft garments that are both comfortable and stylish. Her designs, often inspired by men’s thobes, feature relaxed tailoring, soft draping, and timeless silhouettes. These elements are combined to create pieces that are not just fashion-forward but also empowering.

“For me, clothing is about how it makes you feel,” Daneh has shared in past interviews. Her philosophy revolves around creating pieces that enable women to feel confident, polished, and ready to take on the world. This ethos is evident in her collections, which cater to diverse women from different walks of life.

Daneh’s focus on craftsmanship and versatility has drawn a devoted following. Her pieces have graced celebrities like Queen Rania of Jordan and Hollywood actress Melissa McCarthy, showcasing the universal appeal of her designs.

A Decade of Innovation and Growth

Celebrating over a decade since the launch of her brand, Daneh reflects on how far her journey has taken her. What began as a small collection of limited styles has evolved into a recognized name in the

Middle East’s fashion industry. The brand’s enduring appeal lies in its ability to adapt while staying true to its core values.

Daneh credits her entrepreneurial spirit to her grandmother, who owned a fabric business. Growing up surrounded by rolls of luxurious textiles, she developed an early appreciation for fabrics and craftsmanship. This background heavily influences her approach to sourcing and designing, ensuring that each piece is made with meticulous attention to detail.

Her path has not been without its challenges. From navigating production delays to adapting to the pandemic’s disruptions, Daneh has faced many hurdles. However, she views these obstacles as opportunities for growth. The pandemic, in particular, taught her the importance of balancing creativity with practicality, allowing her to innovate even during uncertain times.

Empowering Women Through Fashion

At the heart of Daneh’s brand is a mission to empower women. She envisions her designs for women who are making a difference, achieving their goals, and standing tall in their individuality. Her clothing celebrates strength and confidence, offering garments that enhance both appearance and spirit.

Her dedication to this mission is reflected in her approach to design. She believes in the power of effortless dressing, clothing that feels natural yet impactful. By focusing on comfort and versatility, Daneh’s pieces cater to the busy lives of modern women, enabling them to transition seamlessly from one setting to another without sacrificing style.

Personal Style and Creative Process

Daneh’s own style is a reflection of her design philosophy. She gravitates toward oversized silhouettes, quirky statement pieces, and a mix of casual and dramatic elements. Her wardrobe staples include white boyfriend shirts, vintage accessories, and bold boots or sneakers. For eveningwear, she admires iconic designers like Vivienne Westwood and Junya Watanabe, favoring timeless pieces that stand out and endure.

Music plays a vital role in her creative process, with her studio often filled with tunes ranging from Jorja Smith’s soulful melodies to the energetic rhythms of Algerian band Tinariwen. Music inspires her mood boards, influencing the tone and direction of her collections.

Daneh’s designs also pay homage to her Saudi heritage. She draws inspiration from her roots, particularly the eastern province of Saudi Arabia, to craft statement pieces that tell her story. This connection to her culture adds a personal and unique dimension to her brand.

A Vision for the Future

Daneh believes the Saudi Arabian fashion industry is poised for global influence. She credits the Saudi Ministry of Culture’s

Fashion Commission for its role in fostering growth and providing platforms for local designers to shine. Social media has also been a game-changer, offering unprecedented exposure and opportunities for collaboration.

Looking ahead, Daneh remains committed to evolving her brand while staying true to her vision. She continues to experiment with new designs and techniques, ensuring her collections resonate with modern women seeking both style and substance.

Finding Balance in Life

Beyond fashion, Daneh values moments of reflection and calm. Her morning rituals, which include spending time by the sea and practicing yoga, help her maintain balance amid the demands of her career. She also finds solace in her garden, where she nurtures vibrant flowers and vegetables, a peaceful retreat that reconnects her with nature and her inner self.

For Daneh Buahmad, fashion is not just about creating beautiful clothing. It’s about telling stories, empowering women, and making a lasting impact. As she continues her journey, her brand remains a shining example of how heritage, creativity, and a deep understanding of women’s needs can come together to redefine modern elegance.

HALA ABDALLAH

Paving the way for a new definition of elegance through her brand, of a Jewelry

Hala Abdallah, a Saudi jewelry designer and the founder of Ofa, has redefined contemporary jewelry design by merging cultural heritage with modern aesthetics. With a background in architecture, her journey into jewelry design was inspired by a desire to channel her creativity into wearable art and address a gap in the market for distinctive, high-quality designer pieces. Since its launch in 2017, Ofa has grown into a brand synonymous with elegance, craftsmanship, and cultural pride.

Her collections are deeply rooted in heritage, with designs that honor Saudi traditions while appealing to modern sensibilities. One of her most iconic collections, Foug, pays tribute to the landscapes and cultural motifs of Saudi Arabia. The collection incorporates intricate filigree patterns and traditional textile designs such as Al-Qatt

For me, clothing is about how it makes you feel. I design for women to feel confident, polished, and ready to take on the world “

Al-Asiri and Al-Sadu, blended with precious materials like emeralds, onyx, and diamonds. The collection not only celebrates Saudi culture but also reflects a spirit of optimism and renewal that resonates with the nation’s evolving identity.

Central to her design philosophy is a commitment to storytelling. Through her work, Hala draws from themes of strength, resilience, and heritage, often weaving in symbols like the Arabic sword. These motifs serve as powerful reminders of cultural pride and the enduring strength of women. Her designs balance traditional elements with modern techniques, resulting in timeless pieces that transcend cultural and generational boundaries.

The creative process at Ofa begins with a deeply

personal exploration of ideas. Hala approaches her designs intuitively, often sketching concepts in moments of inspiration. The transition from sketches to final pieces involves a meticulous journey of 3D modeling, prototyping, and refining to ensure each piece meets her exacting standards. Ofa also caters to individual tastes by offering customization options, allowing clients to co-create unique designs that hold personal significance.

Ofa’s commitment to craftsmanship and ethical practices sets it apart in the jewelry market. Collaborating with skilled artisans, the brand ensures that each piece is produced to the highest standards of quality. Hala places great emphasis on sustainability, sourcing conflict-free gemstones and designing packaging that doubles as keepsakes. The attention to detail in every aspect of production reflects the brand’s dedication to creating jewelry that is as meaningful as it is beautiful.

Beyond the jewelry itself, Ofa is a brand with a mission to empower and connect. Hala ’s vision extends to fostering a sense of community and mutual support, particularly among women. Through her work, she highlights the importance of women supporting one another, both as consumers and as creators. This ethos of empowerment is woven into the brand’s identity, making each piece a symbol of shared strength and inspiration.

Hala ’s architectural background significantly influences her approach to design, bringing a unique perspective to the world of jewelry. Her ability to balance precision with creativity allows her to create pieces that are both structural and fluid. The result is jewelry that stands out for its elegance and versatility, appealing to those who value subtle sophistication.

In terms of style, Ofa’s designs are characterized by their modern, minimalistic appeal. The pieces are crafted to make an impact without overwhelming the wearer, embodying the philosophy that less is more. This design language has helped establish Ofa as a leading brand in the Middle Eastern jewelry market, admired for its ability to blend tradition with contemporary trends.

Looking ahead, Hala envisions Ofa as a lasting legacy that transcends her personal journey. The name Ofa— symbolizing unity and collective identity—reflects her aspiration for the brand to resonate with a global audience while staying rooted in its cultural origins. With plans to expand her collections, grow her customer base, and increase international visibility, she is poised to make Ofa a global name in fine

Her approach to life and business is guided by an abundance mindset, fostering positivity and collaboration within her community. This philosophy not only drives her creative vision but also reinforces her commitment to ethical and sustainable practices. Hala’s dedication to excellence, combined with her ability to stay true to her roots, ensures that Ofa continues to inspire and empower individuals through the art of jewelry.

Each collection is a celebration of culture, creativity, and craftsmanship, offering timeless pieces that tell stories and evoke pride. Through her work, she has not only elevated Saudi jewelry design but also created a platform for empowerment and connection, leaving an indelible mark on the world of fashion and design.

HINDAMME

Fusion of Tradition and Futuristic Innovation

HINDAMME, a luxury ready-to-wear brand founded by Saudi designer Mohammed Khoja, has become a pioneer in merging Eastern heritage with contemporary Western influences. The name itself, rooted in the ancient Arabic dialect, symbolizes harmony and aesthetic, and Khoja’s creations embody this philosophy through a seamless blend of cultural elements and cutting-edge designs.

The highly anticipated Season VI collection, now available online at hindamme.com shows Khoja’s ability to balance tradition with modernity. Inspired by the concept of travel and Saudi Arabia’s growing tourism sector, this collection features futuristic and vibrant pieces designed to evoke a sense of escapism. With materials like embossed metallic silver and nylon, Khoja introduces a diverse range of streetwear and utilitarian garments, including boxy t-shirts, ribbed tanks, pleated pants, and double-breasted blazers.

Season VI also brings an exciting expansion into womenswear with show-stopping items like 3mm crystal maxi dresses, mini skirts, and chokers. The collection’s color palette, which includes shades of Malibu blue, silver, lavender, black, and white, is carefully chosen to reflect both the beauty of travel and the dynamic spirit of modern design. Khoja emphasizes the versatility of the pieces, explaining, “I designed this collection with the idea of building blocks, much like Lego, where

every piece is color-coded and can be mixed and matched effortlessly.”

The collection also pays homage to the diversity of Saudi Arabia, featuring silk twill shirts adorned with prints representing the Kingdom’s five main regions: Riyadh, Jeddah, Eastern Province, Aseer, and Al Ula. These designs are enhanced with QR codes, created in collaboration with the Saudi tech company NUQTAH, offering a unique phygital experience by linking to an editioned artwork of each region.

In true HINDAMME fashion, technology plays a vital role in the collection, with an accompanying

editorial that blends high-fashion photography with AI-generated poetry. Captured by Amman-based photographer Zaid Allozi, the editorial explores themes of travel and escapism, with handwritten verses by Saudi contemporary artist Rashed Al Shaishai adding depth to the visual experience. This fusion of art, technology, and fashion reflects Khoja’s vision of fashion as a multidimensional narrative.

Khoja’s design philosophy is rooted in the desire to reflect both his identity and cultural experiences. “There is so much beauty in the heritage of this region that is often overlooked. I want to highlight

these elements and present them to a modern generation,” he said. His ‘East meets West’ concept resonates with global audiences, blending traditional motifs with contemporary flair. Khoja’s commitment to creating universal designs allows his pieces to appeal to diverse markets, offering a global approach to high-fashion.

HINDAMME’s rapid success since its debut in 2016 has caught the attention of industry insiders. Mohammed Khoja’s design journey, however, was not a straight path. Although self-taught, crediting YouTube for his pattern-making skills, Khoja was inspired by his exposure to diverse cultures. His family’s relocations from Saudi Arabia to Houston, Texas, and then Paris gave him a unique perspective that has informed his work. It was in Paris that Khoja first encountered the fashion world, receiving encouragement from the owner of a local boutique, which spurred his ambition to launch his own brand.

Season VI marks an exciting moment in Khoja’s journey, especially with his expansion into womenswear and the integration of cultural narratives through his designs. Reflecting on the direction of Saudi Arabia’s burgeoning fashion and art scene, Khoja is optimistic about the future. “I am very excited about the direction of Saudi Arabia, and I see fashion becoming a key player in this cultural renaissance,” he said.

The collection’s bold yet approachable aesthetic is designed to cater to the region’s growing appetite for streetwear-inspired luxury. “My Middle Eastern clients are very specific when it comes to detailing, and they tend to gravitate towards statement pieces,” Khoja explains. By incorporating regional culture and heritage into modern designs, he has created a brand that speaks to a younger generation, one that is seeking to blend luxury with everyday functionality.

One of HINDAMME’s defining moments came with the launch of a black bomber jacket featuring the inscription “June 24, 2018,” which commemorated the lifting of the driving ban for women in Saudi Arabia. The jacket was purchased by the National Museum of World Cultures in the Netherlands, a symbol of Khoja’s influence on both fashion and culture. His work has also been featured as course mate-

rial at universities such as the University of Virginia and Bangladesh University, solidifying his status as a visionary in the global fashion landscape.

Looking ahead, Khoja is excited about future projects that will continue to push the boundaries of fashion and art. He plans to expand into furniture and design objects, using his unique patterns to create new experiences. Additionally, he is in talks for a collaboration with a major sportswear brand, further solidifying HINDAMME’s place in the global fashion scene.

As the fashion industry in the Middle East continues to evolve, HINDAMME is proving to be a significant player by creating timeless, innovative pieces. With his forward-thinking vision and commitment to his heritage, Mohammed Khoja is undoubtedly one of the brightest stars in the world of luxury fashion today.

LILLIAN ISMAIL

The Rise of an Artistic and Audacious Young Jewelry Designer

At just 17 years old, Lillian Ismail embarked on a journey that would eventually make her one of the Arab world’s most celebrated jewelry designers. Born and raised in Saudi Arabia, Lillian’s passion for design began as a high school project and grew into a namesake brand that blends contemporary aesthetics with deep cultural storytelling. Her designs, inspired by the Kingdom’s rich history and traditions, are now recognized internationally for their unique craftsmanship and artistry.

Lillian’s story is one of perseverance, creativity, and an unyielding commitment to her craft. Her initial collection of seven pieces, designed as part of her American diploma graduation project, marked the beginning of her career in jewelry design. These early pieces, though modest in scale, captured attention for their elegance and originality. Encouraged by the positive reception, Lillian established her jewelry line in 2013. She quickly gained recognition as Saudi Arabia’s youngest jewelry designer, paving the way for other aspiring women in the industry.

A defining aspect of Lillian’s work is her ability to merge the past and present through her designs. Drawing from Saudi heritage, she infuses her creations with elements of history and tradition, reinterpreting them into contemporary forms. One of her most iconic collections, inspired by the jadeela braids traditionally worn by Saudi women, pays homage to strength and resilience. Using robust materials such as 18k gold, she

symbolizes the fortitude of women while celebrating their individuality. Natural gemstones add vibrancy to her pieces, making them both timeless and modern.

To further refine her craft, Lillian pursued a Bachelor of Fine Arts in Jewelry Design at the prestigious Pratt Institute in New York City. There, she immersed herself in the world of art jewelry, gaining insights from some of the industry’s best. This academic background not only honed her technical skills but also reinforced her philosophy of storytelling through jewelry. “Bringing the past to the present through a reflection of a jewel” became a guiding principle of her work, as she sought to immortalize significant historical moments through her designs.

However, Lillian’s journey was far from smooth. Managing a business while studying abroad posed significant challenges. Juggling her brand’s operations from thousands of miles away meant making sacrifices, including scaling back the brand’s growth during her university years. She recalls traveling to India at just 21 to establish relationships with stone suppliers and production teams, all without a formal business plan or mentor. Despite these hurdles, Lillian’s resilience and determination propelled her forward, turning every obstacle into a learning experience.

Beyond the logistics of running a business, Lillian faced the challenge of breaking into a male-dominated industry. In 2013, Saudi Arabia had few local female-owned jewelry businesses, making her entry into the field both daring and inspiring. Her success has not only disrupted the industry but also paved the way for other women to pursue their ambitions in design and entrepreneurship.

Lillian’s designs have found a loyal following both locally and internationally. Each piece is handmade in her hometown of Jeddah, where she collaborates with a team of talented female designers and jewelers. Her commitment to empowering women extends beyond her studio. By working with female freelancers in photography and graphic design, she fosters an ecosystem of creativity and collaboration. “Our creations allow the wearer to express her personality and individuality,” she shares, emphasizing how jewelry serves as a medium of self-expression.

As the fashion scene in Saudi Arabia evolves, Lillian celebrates the growing emphasis on blending traditional concepts with contemporary design. She believes this renaissance is essential for preserving heritage while appealing to modern sensibilities. Her work reflects this ethos, combining intricate craftsmanship with cutting-edge aesthetics.

Age and experience are not barriers to success. Push yourself, step outside of the box, and bring something new to the market. Never be afraid of taking risks

For Lillian, the ultimate goal is to establish her brand as an international powerhouse. She dreams of seeing her creations displayed alongside renowned names like Graff and Cartier, bringing Saudi artistry to the global stage. At the same time, she remains committed to inspiring younger generations to follow their passions, regardless of societal or cultural obstacles. “Age and experience are not barriers to success,” she stated, sharing her vision of encouraging youth to embrace their creative potential.

The path to success has been marked by numerous tough decisions and moments of self-doubt. Lillian admits that starting at a young age came with its own set of challenges, from handling responsibilities to managing criticism. Yet, she sees these experiences as stepping stones, each contributing to her growth as a designer and entrepreneur. For her, every mistake is a smaller version of failure and every achievement a building block for greater success.

Today, Lillian’s jewelry is more than just adornment; it displays the power of creativity, culture, and resilience. Her work not only celebrates Saudi heritage but also elevates it, transforming traditional elements into wearable art. As she continues to expand her brand, she remains focused on her mission: to educate, inspire, and create.

To aspiring designers, Lillian offers simple yet profound advice: “Push yourself, step outside of the box, and bring something new to the market. Never be afraid of taking risks.” Her journey serves as a powerful reminder that success is not merely about talent but also about courage, vision, and the willingness to overcome challenges.

NORA ALSHAIKH

AIMS AT REDEFINING SAUDI FASHION WITH A GLOBAL PERSPECTIVE

My Saudi heritage is a constant source of inspiration. The diversity of traditions, art forms, and natural wonders across the Kingdom provides endless ideas for my collections “

In the bustling city of Jeddah, Saudi Arabia, Nora AlShaikh has emerged as a trailblazer in the fashion industry, creating a brand that seamlessly bridges cultural heritage with contemporary design. Since launching her eponymous label in 2012, Nora has carved out a niche in the luxury ready-to-wear market, captivating global audiences with her innovative approach to fashion. Her journey, marked by creativity, perseverance, and a commitment to storytelling, reflects the evolution of Saudi Arabia’s fashion scene and its growing global footprint.

A Passion Ignited Early

Nora’s love for fashion began at a young age. As an eight-year-old, her mother, who had a keen eye for fashion, encouraged her to design a dress for a family wedding. This early experience sparked a passion for sketching, fabrics, and colors, which she later pursued with determination. Despite earning a degree in Business Administration from King Saud University, Nora chose to follow her creative instincts, enrolling at Riyadh’s Arts and Skills Institute (ASI). The institute, the first in Saudi Arabia to offer a dedicated fashion design program, became the foundation for her career.

Nora reveals that while her passion for fashion was lifelong, it was only after completing her business studies that she decided to pursue design as a career.

Building a Brand with Purpose

Nora’s debut collection in 2009, a series of winter abayas, was showcased at Saks Fifth Avenue in Riyadh as part of a Swarovski-sponsored competition. This pivotal moment laid the groundwork for her brand, which she officially launched three years later. From the outset, Nora’s vision was clear: to create modern, beautifully crafted clothing that resonated with women worldwide while staying deeply connected to her Saudi roots.

“My Saudi heritage is a constant source of inspiration,” she said adding, “The diversity of traditions, art forms, and natural wonders across the Kingdom provides endless ideas for my collections.”

Her designs, known for their strong architectural lines and rich color palettes, reflect this fusion of heritage and global sensibility. Each piece tells a story, drawing from Saudi Arabia’s 13 distinct regions and their unique cultural elements. Yet, these influences are filtered through a modern lens, making

them accessible and appealing to a cosmopolitan audience.

Challenges and Triumphs

Nora’s journey has not been without its hurdles. As a designer in a region without a robust fashion infrastructure, she faced significant challenges in sourcing materials, finding skilled artisans, and building a local production ecosystem. Unlike established fashion capitals like Paris or Milan, Saudi Arabia lacked the resources necessary for designers to thrive.

Being a designer requires strong problem-solving skills, as Nora demonstrated by building her team from the ground up, carefully assembling skilled seamstresses and patternmakers to produce her collections in-house.

Additionally, gaining recognition as an Arab designer required overcoming perceptions within and beyond the region. Convincing local retailers to support Middle Eastern brands was a particular challenge. However, Nora’s persistence paid off. Her label has been embraced by global retailers, including Ounass and S*UCE Boutique, and has been featured in popups in Los Angeles and New York.

Nora recognizes that while progress has been made, significant steps are still needed to position the Middle East as a global fashion hub. She remains confident in the region’s potential and the impact of its rich cultural narratives.

Designing for the Modern Woman

Nora’s collections are designed for confident, cosmopolitan women who navigate multiple roles in their daily lives. Her aesthetic, which blends sleek architectural influences with feminine details, has won acclaim from high-profile figures such as model Imaan Hammam and singer-songwriter Fergie. These endorsements have bolstered her brand’s reputation, showcasing its versatility and global appeal.

“Fashion can be both inspiring and empowering,” Nora stated. “But it’s also important to create pieces that serve the practical needs of women.”

Her work is fueled by her travels, drawing inspiration from architecture, art installations, and street style in cities like Paris, New York, and Los Angeles. These experiences inform her designs, resulting in unique proportions, cuts, and embellishments that resonate with women worldwide.

Fashion can be both inspiring and empowering, but it’s also important to create pieces that serve the practical needs of women. “

Recognitions and Contributions

Over the years, Nora’s efforts have been widely recognized. In 2014, she received the “Leaders Inspiring a Kingdom in the Business World” award from Forbes Middle East, an achievement she describes as a milestone in her career. In 2019, she was among three designers selected by Saudi Arabia’s Ministry of Culture to envision the role of fashion in the Kingdom’s Vision 2030 initiative. She has also been featured in prominent publications like Vogue Arabia, Harper’s Bazaar Arabia, and the Los Angeles Times.

These accolades highlight not only her talent but also her role as an ambassador for Saudi culture. Through her designs, Nora aims to bridge cultural divides, using fashion as a medium for storytelling and connection.

Looking Ahead

Despite the challenges, Nora remains optimistic about the future of Saudi fashion. She continues to refine her craft and expand her brand’s reach, all while staying true to her roots.

“I truly believe that if you put a good product out there, you will find an audience,” she said. “My goal is to keep creating pieces that resonate with women from all walks of life.”

As a designer, she has not only redefined the perception of Saudi fashion but also paved the way for future generations of Middle Eastern creatives. Her work, which celebrates heritage while embracing modernity, serves as a beacon of inspiration for women around the world.

HRH PRINCESS NOURAH

BRIDGES TRADITION AND INNOVATION THROUGH HER VISIONARY APPROACH TO DESIGN

HRH Princess Nourah Al-Faisal is a distinguished designer and entrepreneur with over two decades of experience in the design sector. Known for her ability to merge cultural heritage with contemporary aesthetics, her work celebrates the rich artistic traditions of Saudi Arabia while fostering cross-cultural dialogue.

Born in Saudi Arabia, Princess Nourah’s passion for art and design began at an early age. She pursued a degree in English literature at King Saud University, which laid the foundation for her storytelling approach to design. Eager to refine her artistic skills, she studied interior design at Richmond, The American International University in London, and later apprenticed at the prestigious workshops of Place Vendôme in Paris, where she gained invaluable expertise in fine jewelry craftsmanship.

The Founding of Nuun Jewels

In 2014, Princess Nourah launched Nuun Jewels, a luxury jewelry atelier in Paris. The brand embodies her vision of creating pieces that are deeply rooted in Saudi culture yet resonate globally. Nuun’s bespoke creations, often inspired by the vibrant colors, patterns, and textures of Saudi Arabia, spark a unique dialogue between East and West.

Each piece tells a story, blending heritage with innovation. Nuun’s commitment to craftsmanship is evident in its collaboration with Parisian artisans, whose techniques are challenged and enriched by Princess Nourah’s modern designs. The result is an evolving collection of fine jewelry that pushes the boundaries of artistry while remaining timeless.

Her work has garnered international acclaim, with features in Forbes, Vogue Paris, and Emirates Women, solidifying her status as a global icon in the luxury design sector.

Empowering Saudi Designers Through Adhlal

Princess Nourah’s entrepreneurial journey took another significant turn in 2018 with the establishment of Adhlal, a research-based consultancy in Riyadh. Adhlal was born out of her desire to equip Saudi designers with the tools, knowledge, and mentorship needed to excel on the global stage.

Aligning with the Kingdom’s Vision 2030 initiative to diversify the economy and promote cultural industries, Adhlal serves as a hub for creative collaboration

and education. Through workshops, mentorship programs, and community events, it fosters innovation while preserving the unique identity of Saudi design.

In 2022, Princess Nourah unveiled a rebranding of Adhlal at the Saudi Design Festival in Diriyah. This new phase emphasized creative expression, collaboration, and the exploration of global design trends. Under her leadership, Adhlal has become a vital platform for emerging Saudi designers to showcase their talent and gain international recognition.

Strategic Roles and Cultural Contributions

Princess Nourah’s influence extends beyond design. In 2020, she was appointed as a consultant to The Jockey Club Saudi Arabia by Prince Bandar Al-Faisal. She played a pivotal role in strategizing the prestigious Saudi Cup and curating events for Riyadh and Taif seasons, showcasing her expertise in event management and cultural storytelling.

Her multifaceted career reached new heights when she was named CEO of the Art of Heritage Center in 2023. In this role, she oversees the preservation and promotion of Saudi Arabia’s cultural treasures, further cementing her dedication to celebrating and safeguarding the Kingdom’s heritage.

Fashion is not just about aesthetics; it’s about telling a story, capturing a moment, and preserving a legacy. Each piece I create carries the essence of my heritage while embracing innovation, making it not just a work of art but a reflection of who we are and where we come from

Redefining Fine Jewelry with Nuun

Princess Nourah’s design philosophy is rooted in the concept of the “one-off piece”—bespoke jewelry that captures a moment, emotion, or story. Nuun’s creations, often commissioned for special occasions, reflect a dynamic blend of East and West.

These pieces challenge traditional jewelry-making techniques, pushing the limits of craftsmanship. Working closely with Parisian ateliers, Princess Nourah creates designs that incorporate innovative materials like titanium, vibrant gemstones, and intricate patterns inspired by Saudi art and architecture.

Each piece is more than jewelry; it is a narrative. Once complete, it takes on a new life with its owner, adding to its story and legacy. This philosophy underscores Nuun’s role in redefining fine jewelry as a deeply personal and culturally significant art form.

Collaborations and International Recognition

In 2022, Princess Nourah collaborated with the British heritage brand Asprey to reinterpret their iconic Feather Collection. The result was a stunning capsule line that blended Art Deco influences with her signature design ethos. Featuring bold colors, intricate feather motifs, and innovative materials, the collection was celebrated for its originality and craftsmanship.

Hosted in Riyadh, the launch event showcased 13 exquisite pieces, including ombré cuffs, delicate neckpieces, and vibrant gemstone rings. This collaboration further highlighted her ability to bridge tradition and modernity, earning praise from industry insiders and international audiences alike.

Philanthropy and Community Engagement

Princess Nourah’s commitment to empowering others extends to her philanthropic initiatives. She has founded NGOs and supported educational programs in Saudi Arabia, particularly in the fields of design and fashion. As a board member for organizations like Saalima and Alnahda, as well as the design department at Princess Nourah University, she actively mentors young talent and promotes community engagement.

Her passion for fostering creativity and innovation is also evident in her public speaking and mentorship efforts. Through these activities, she inspires the next generation of Saudi designers to embrace their heritage while striving for global excellence.

Vision for the Future

Looking ahead, Princess Nourah Al-Faisal remains committed to expanding her impact. She envisions a global future for Nuun Jewels, introducing Saudi-inspired designs to new audiences while continuing to innovate in fine jewelry.

Her work with Adhlal will focus on building stronger connections between local designers and international markets, ensuring that Saudi design becomes a prominent force on the global stage. Additionally, her leadership at the Art of Heritage Center will further preserve and celebrate the Kingdom’s cultural legacy.

Conclusion

Through her work, she has not only celebrated her heritage but also inspired a new generation of creatives to dream boldly and think globally. As a designer, entrepreneur, and cultural ambassador, Princess Nourah continues to shape the narrative of modern Saudi Arabia, bridging tradition and innovation with elegance and purpose.

ABDULRAHMAN AL-ABED

Redefining Saudi Fashion with Qormuz

Abdulrahman Al-Abed’s journey into the world of fashion is as unique as the designs he creates. A young visionary from Riyadh, Al-Abed has captured the essence of Saudi heritage and infused it with contemporary flair through his brand, Qormuz. Founded in 2017, the label has become a leader, bringing Saudi fashion to the global stage and redefining how tradition and modernity can coexist in harmony.

Al-Abed’s love for history and culture runs deep, a passion that shapes every aspect of his work. His inspiration often stems from Saudi Arabia’s rich heritage, which he studies with zeal. Whether reading the journals of 19th-century travelers or delving into tales shared by his grandfather, Al-Abed finds endless stories that inform his designs. This deep connection to the past allows him to create pieces that resonate not only within the Kingdom but also internationally.

At the heart of Qormuz lies a philosophy of storytelling. Each product — be it a piece of clothing, jewelry, or even home decor — embodies a narrative that reflects Saudi identity. Al-Abed is quick to point out that his brand is not just about fashion; it’s about a lifestyle. From traditional jubbas to avant-garde red carpet creations, Qormuz blends old and new, crafting a modern identity while staying rooted in tradition.

One of the brand’s most talk-

ed-about moments came earlier this year when Saudi actor Mohamed El-Shehri walked the red carpet at the Venice International Film Festival wearing a jubba designed by Al-Abed. The garment, inspired by traditional Saudi attire, sparked global conversation, garnering millions of views online. Media outlets from Russia to India praised the piece, highlighting its unique blend of cultural authenticity and high fashion. For Al-Abed, this moment was more than just a fashion statement; it was an opportunity to showcase Saudi heritage on a world stage and challenge misconceptions about traditional garments.

Yet, Al-Abed’s work is not without its challenges. His avant-garde designs, while celebrated globally, sometimes spark debate at home. When Qormuz unveiled a striking dress inspired by the pigeon towers built by King Abdulaziz, it became a lightning rod for discussion. The piece, showcased at the Saudi Cup, was bold and unconventional, pushing boundaries in a way that some found controversial. For Al-Abed, this was exactly the point. “We need to respect our culture,” he said to a news website, “but we also need to bring it into the future with new ideas and designs.”

Qormuz’s expansion over the past six years reflects Al-Abed’s ambition and vision. The brand now offers products across a wide range of categories, including fashion, accessories, perfumes, and jewelry. Each item, no matter how diverse, remains connected by a shared identity rooted in the Kingdom’s heritage. AlAbed draws inspiration from global icons like Dior, not for their designs but for their ability to weave history and identity into everything they create. “I think globally but act locally,” he says, emphasizing his commitment to telling Saudi stories through his work.

The brand’s impact extends far beyond the fashion world. By blending Saudi tradition with modern design, Qormuz is helping to shape a new cultural narrative for the Kingdom. Its products have adorned international celebrities, such as DJ Khaled, who wore Qormuz apparel during his performance at MDLBEAST Soundstorm in AlUla. These moments of global recognition reflect Al-Abed’s ability to connect Saudi culture with audiences far and wide.

Despite his success, Al-Abed remains deeply grounded. His academic background in law and business informs his approach to building a sustainable brand, while his upbringing instilled a love for learning and storytelling. He credits his family, particularly his grandfather, for nurturing his appreciation of history and teaching him the importance of living for others.

Looking to the future, Al-Abed is eager to push the boundaries of what Qormuz can achieve. His plans include expanding into both readyto-wear collections and statement pieces for runways and red carpets. These creations, he believes, serve as a canvas for artistic expression, allowing the brand to communicate its vision to the world. “Fashion is all about influence,” Al-Abed says. “Through our designs, we can inspire people and showcase the power of Saudi heritage.”

Ultimately, Qormuz is more than just a fashion house. It is a celebration of Saudi identity, a bridge between past and future, and a platform for storytelling. Through his innovative designs and unwavering commitment to his roots, Abdulrahman Al-Abed is not only elevating Saudi fashion but also creating a legacy that will inspire generations to come.

Exploring the Stylish Intersection of Fashion and Travel

Fashion and travel share a unique connection, one that has become increasingly evident in recent years. The intersection of these two industries has transformed the way people approach style and the way they experience new destinations. As travelers explore the world, their fashion choices often reflect not just their personal style, but also the culture and spirit of the places they visit. This evolving relationship between travel and fashion has not only influenced how we dress, but also how we experience the world around us.

Fashion is deeply intertwined with travel, acting as both a reflection of and an influence on the destinations people explore. In many ways, the places we visit shape the way we dress. For example, when visiting a cosmopolitan city like Paris, travelers often embrace an effortlessly chic, minimalist style. On the other hand, visiting a cultural hub like Morocco might inspire travelers to incorporate bright colors and intricate patterns into their wardrobes, influenced by the local textiles and craftsmanship. Fashion, in this sense, becomes a form of storytelling, a way to connect with a place’s heritage while also expressing individuality.

The fashion industry has also recognized the impact of travel, creating collections that cater specifically to the needs of the modern-day traveler. Designers are increasingly incorporating practical elements into their clothing lines, focusing on versatile, functional pieces that can be worn across different settings and climates. Travel-inspired fashion collections emphasize comfort, durability, and style, with items like wrinkle-resistant garments, multi-purpose accessories, and lightweight materials. These fashion-forward designs ensure that travelers not only look their best but feel comfortable and ready for the adventure ahead.

Social media has played a pivotal role in bridging the worlds of fashion and travel. Platforms like Instagram and TikTok allow influencers and fashion enthusiasts to showcase their travel experiences while highlighting the outfits they wear along the way. These visual platforms have democratized travel style, making it

possible for anyone to share how they blend fashion with their journey. Influencers often collaborate with brands to promote clothing that reflects the aesthetics of various destinations, giving their audiences a unique perspective on how fashion can capture the essence of a place. This fusion of travel and fashion has turned social media into a global runway where travelers from all corners of the world can display their style.

In addition to clothing, travel accessories have become a focal point in the fashion and travel intersection. Luggage, bags, hats, and scarves are no longer just functional; they are statements of style. High-end brands such as Louis Vuitton and Gucci have created travel accessories that not only enhance the journey but also make it a fashionable affair. Travelers now seek out accessories that are not just practical but also express their personal taste. From sleek, designer luggage to luxury travel pillows and eye-catching sunglasses, fashion-forward travelers are embracing accessories that elevate their travel experience.

Sustainability is another key factor shaping the relationship between fashion and travel. With an increasing focus on eco-consciousness, both industries are adapting to meet the growing demand for sustainable options. Fashion brands are now prioritizing the use of eco-friendly materials, such as organic cotton, recycled fabrics, and sustainable leathers. In the travel sector, eco-friendly transportation, accommodations, and experiences are gaining popularity. Travelers are becoming more mindful of their environmental impact, choosing clothing and accessories that are both stylish and sustainable. This shift toward sustainability not only benefits the planet but also enhances the travel experience, allowing individuals to feel good about their choices while looking fashionable on their journeys.

The emotional and nostalgic aspect of travel and fashion cannot be overlooked. Often, the garments and accessories we wear while traveling become cherished souvenirs, carrying with them memories of our adventures. A dress worn in Paris, a scarf bought in Morocco,

or a pair of sneakers worn on a hike through the Swiss Alps all hold sentimental value, acting as tangible reminders of the experiences we’ve had. Fashion, in this way, is more than just clothing—it’s a way to encapsulate the stories and emotions tied to travel. It allows us to hold on to the essence of a place and the moments we’ve shared in it, making travel an experience that stays with us long after we return home.

Ultimately, the bond between travel and fashion is one of creativity, exploration, and self-expression. As both industries continue to evolve, they will undoubtedly influence each other in new and exciting ways. The desire to look good while traveling has led to the rise of functional fashion collections, while travel-inspired trends have fueled innovation in the fashion world. As the world becomes more interconnected, the possibilities for blending fashion and travel are endless, creating an exciting future for both industries.

The Economic Impact of Fashion Beyond the Threads

Fashion is often seen as an art form, a way for individuals to express themselves through clothing, accessories, and design. However, beyond its creative and cultural significance, fashion also plays a significant role in the global economy. From the high-end runway shows to local boutique retail shops, fashion is a multi-billion-dollar industry that affects everything from employment to international trade. Understanding the financial impact of fashion provides insights into its power as a global economic force, one that transcends national borders, shapes markets, and creates economic opportunities worldwide.

The Fashion Industry’s Global Economic Footprint

The global fashion industry, encompassing everything from clothing to footwear, jewelry, accessories, and even textiles, is one of the largest sectors in the world. According to a 2022 report by McKinsey & Company, the fashion industry was valued at $2.5 trillion globally. This makes it a dominant player in global trade and economy. The retail sector, which includes physical stores, online sales, and wholesale operations, generates substantial revenue, with apparel alone contributing an estimated $1.5 trillion to the global economy.

In addition to retail, fashion fuels countless industries, including textiles, manufacturing, logistics, and technology. These supply chains create millions of jobs and contribute significantly to GDP in major fashion-producing countries, from the United States and Italy to China and Bangladesh. The combination of direct revenue from sales and the ripple effect across related industries makes fashion a vital economic engine.

Job Creation and Economic Development

The fashion industry is a significant source of employment worldwide. The International Labour Organization (ILO) estimates that around 75 million people are employed in the textile, apparel, and footwear sectors globally. These workers span the entire supply chain, from the design phase to production, distribution, and retail. For many emerging economies, fashion manufacturing, particularly in countries such as Bangladesh, Vietnam, and India that provides critical employment and supports local economies.

Moreover, the industry’s ability to generate jobs isn’t limited to blue-collar positions in factories or retail jobs. Fashion has also created a surge in white-collar employment, including designers, marketers, supply chain experts, and even tech innovators who create solutions for logistics, e-commerce, and virtual fitting rooms. The rise of social media influencers and fashion bloggers has even spawned a new economy centered on digital marketing and online presence, driving business models and changing how fashion brands communicate with consumers.

As fashion continues to evolve, particularly with innovations like sustainable fashion and digital design (e.g., 3D-printed clothing), the potential for new job creation increases. A report by the World Economic Forum highlights the growing role of technology in fashion, predicting that the future will see the integration of artificial intelligence (AI), blockchain, and even virtual reality (VR) to disrupt the traditional fashion business model. These advancements will create new roles and transform industries in unpredictable ways.

Fashion’s Role in Trade and Investment

Fashion is also an essential driver of international trade. The export of fashion goods, including textiles, garments, and accessories, contributes significantly to the economies of fashion-centric countries. For example, China and India, two of the largest manufacturers of textiles and garments, generate billions in exports every year, while luxury fashion houses like Louis Vuitton, Gucci, and Chanel represent a significant source of revenue for countries like France and Italy.

The rise of fast fashion has also had a profound effect on global trade. Brands like Zara, H&M, and Uniqlo have become global entities that rapidly distribute affordable fashion worldwide, leading to greater economic interdependence between countries. These companies employ extensive global supply chains, sourcing materials from various parts of the world and manufacturing in countries with lower labor costs, before exporting finished products to international markets.

Fashion also plays an essential role in attracting foreign investment. The global fashion market’s continuous growth presents opportunities for investment in everything from startups creating new fashion-tech solutions to established luxury brands seeking to expand their presence globally. The rapid rise of the Middle Eastern fashion market, particularly in places like Saudi Arabia and Dubai, is a prime example of how fashion can stimulate foreign direct investment and elevate a nation’s economic profile.

The Sustainability Shift and Financial Implications

The growing demand for sustainability in fashion has brought about significant financial considerations. As consumers become more conscious of the environmental and social impacts of their purchases, the fashion industry has begun to embrace more sustainable practices. This includes using eco-friendly materials, implementing circular fashion models, and reducing waste through innovative technologies.

Sustainable fashion, however, comes at a cost. Transitioning to eco-friendly materials can increase production costs, and the initial investment in green technology can be substantial. Despite these challenges, studies have shown that sustainable fashion can be financially viable in the long term. Consumers are willing to pay a premium for environmentally and

ethically produced goods, which has created a profitable market segment for sustainable designers and brands.

The rise of resale and second-hand fashion markets also represents an economic shift. Platforms like ThredUp, Poshmark, and Depop have tapped into a growing demand for pre-owned fashion, enabling consumers to purchase and sell clothing at lower prices while supporting the circular economy. The global second-hand market is expected to reach $77 billion by 2025, further demonstrating the financial impact of sustainability within fashion.

Digital Fashion: The New Frontier

As technology continues to reshape the fashion industry, digital fashion is becoming a significant

financial player. With the advent of NFTs (non-fungible tokens) and virtual fashion, digital garments are now being sold at high prices in online platforms and gaming environments. Digital fashion has given rise to new revenue streams for designers and retailers, who are experimenting with creating virtual outfits for avatars and selling them on virtual marketplaces.

The virtual fashion industry has captured the attention of major brands like Balenciaga, Gucci, and Prada, who have already begun releasing limited-edition digital garments for online worlds such as Fortnite and Roblox. While still a relatively new market, it’s expected that virtual fashion will generate significant economic value as online spaces become an integral part of consumers’ lives, particularly with the rise of the metaverse.

Conclusion: Fashion’s Economic Power

Fashion’s impact on the global economy is multifaceted, far-reaching, and continually evolving. From job creation and trade to technological innovation and sustainability, fashion shapes the way economies function in both traditional and emerging markets. As the industry continues to embrace sustainability, digital innovation, and global interconnectedness, its financial significance will only grow.

For consumers, designers, and businesses alike, fashion is more than just a trend, it is a powerful economic force that influences everything from job markets to national GDPs. As the world of fashion continues to evolve, one thing remains clear: its economic impact will continue to define and shape global financial landscapes for years to come.