Womenpreneur Middle East - Fitness Issue

WOMENPRENEUR

FOUNDER & CEO

Vivek Malik

COO (CHIEF OPERATING OFFICER)

Divesh Singh

MEDIA DIRECTOR

Afreen Sheikh

CREATIVE DIRECTOR

Sumayra Farooki

MAKE-UP

EDUCATION & DEVELOPMENT COACH

Ayesha Seedat

MANAGING EDITORS

Bhavna Batra, Shivani Gera

Anastasia N, Afshan Abdul Aziz

Beena Yusuf

PARTNERING AGENCIES

Big Data Marketers, Reputique PR

CEO Media Groups, Global Fame Verified

Womenpreneur Media Group

MEDIA ASSISTANTS

Neha Kundu, Anjali M

DESIGN AND LAYOUT

Nitij Sharma, Priyanka Yadav

PUBLISHER

Firstread Media LLC

Embracing Strength, Health, and Empowerment – Women in Fitness

Dear Beautiful Readers,

Welcome to this special edition of Womenpreneur Magazine, where we explore the dynamic world of Women in Fitness—a space where strength, health, and empowerment meet. This issue celebrates women redefining fitness, breaking stereotypes, and inspiring others to lead healthier, more balanced lives. These leaders embody the importance of prioritizing well-being, both physically and mentally, in an ever-evolving industry.

Fitness today transcends aesthetics. It’s about empowerment, resilience, and self-love. Women are championing a holistic approach that integrates mental wellness, body positivity, and overall health. This shift has turned fitness into a movement of self-empowerment, where women reclaim their bodies, embrace strength, and promote healthy living for all.

In this edition, we honor diverse women shaping fitness—from professional athletes and trainers to wellness coaches and entrepreneurs. Their unique journeys share a common goal: to uplift and inspire others. Fitness has become a universal language of empowerment, welcoming women of all shapes,

sizes, and backgrounds. Through yoga, weightlifting, running, and dance, women are celebrating their bodies, pushing limits, and finding joy in movement.

The rise of women in fitness is especially inspiring in the Middle East, where cultural norms have traditionally been conservative. Yet, women here are breaking barriers, building communities, and promoting well-being for themselves and future generations. Globally, icons like Serena Williams, Simone Biles, and Kayla Itsines show that fitness embodies resilience, mental fortitude, and self-discipline, empowering millions.

At Womenpreneur Magazine, we believe fitness is integral to personal and professional success. The discipline, confidence, and focus from maintaining an active lifestyle are invaluable, especially for women in leadership. This issue features women balancing entrepreneurial ventures with fitness, proving that health is key to long-term success.

We also spotlight the critical link between fitness and mental health. In a demanding world, fitness provides

stress relief and emotional clarity. Women in fitness are leading this conversation, promoting inner peace alongside outer strength.

As you explore this issue, let the stories of resilience and determination inspire you. Fitness is not just about transforming bodies—it’s about transforming lives. Whether you’re beginning your fitness journey or are a seasoned athlete, this edition offers insights, tips, and motivation to pursue your goals confidently.

With inspiration and admiration,

Bhavna Batra Managing Editor Womenpreneur Magazine

THE BRIEF

FITNESS TRENDS DRIVEN BY WOMEN: WHAT’S SHAPING THE FUTURE OF WELLNESS?

The fitness landscape is evolving, with women at the forefront of a movement that’s transforming the way we approach wellness.

IN FOCUS

THE EVOLUTION OF WOMEN’S FITNESS: FROM TRADITIONAL WORKOUTS TO MODERN TRENDS

Fitness for women has undergone a remarkable transformation over the last few decades.

TOP ARAB WOMEN CHANGING THE FACE OF FITNESS

RIMA FAOUR

GEMMA OVENS

A JOURNEY OF WELLNESS AND EMPOWERMENT IN THE FITNESS INDUSTRY

Gemma Ovens stands as a remarkable force in the fitness industry, with her career rooted in a deep dedication to health and a personal commitment to supporting mothers in their fitness journeys.

AHLAM ASSAF

REDEFINING BEAUTY AND FITNESS FOR ARAB WOMEN

In Fuheis, a small city in Jordan known for its olive trees and industry, there was a gap—an unmet need for a women’s-only fitness space where women could feel comfortable, safe, and truly themselves.

A JOURNEY OF WELLNESS AND EMPOWERMENT IN THE FITNESS INDUSTRY

Gemma Ovens stands as a remarkable force in the fitness industry, with her career rooted in a deep dedication to health and a personal commitment to supporting mothers in their fitness journeys.

JOURNEY TO TRANSFORMING LIVES THROUGH MYCORE STUDIO

TRAILBLAZING ARAB WOMEN RESHAPING FITNESS WITH STRENGTH, PASSION, AND INNOVATION. 26 42 KEY FITNESS TRENDS LEADING THE WAY IN 2024: INSIGHTS FROM WOMEN LEADERS

Rima Faour is a dynamic entrepreneur and fitness enthusiast based in Dubai, with a strong professional background in sales, marketing, and partnerships within the IT industry.

HELENA HIJAZI

TRANSFORMING WOMEN’S FITNESS IN THE UAE WITH FITNGLAM

Helena Hijazi’s journey toward reshaping women’s fitness in the UAE was driven by her desire to create a fitness experience that truly catered to the needs and preferences of women.

The fitness industry is continuously evolving, and 2024 is no exception.

SPOTLIGHTING INTERNATIONAL WOMEN CHANGING THE FACE OF FITNESS

The fitness industry, long defined by traditional norms and practices, is undergoing a powerful transformation, thanks to the contributions of innovative women from around the world.

JOAN MACDONALD

FLEXING STRENGTH AND DEFYING STEREOTYPES

In February 2018, a viral video captured the world’s attention: a woman with soft white curls grimacing through a 200-pound hip thrust.

CHELSIE HILL

DANCING THROUGH LIFE’S CHALLENGES AND BUILDING COMMUNITY

Chelsie Hill walked—or rather, rolled—into a hotel ballroom, her heart pounding with excitement.

WHITNEY SIMMONS

FINDING STRENGTH IN VULNERABILITY

For years, Whitney Simmons began her YouTube videos with a phrase that became her signature: “It’s a beautiful day to be alive.”

TUNDE OYENEYIN

THE CONFIDENCE BUILDER ON THE BIKE AND BEYOND

To meet Tunde Oyeneyin is to encounter a radiant force of confidence and inspiration.

SOHEE CARPENTER

THE STRENGTH COACH WHO PRIORITIZES HEALING OVER WORKOUTS

Sohee Carpenter vividly recalls the moment her relationship with her body began to fracture.

THE ROLE OF MINDFULNESS AND SPIRITUAL PRACTICES IN WOMEN’S FITNESS ROUTINES

In recent years, the concept of fitness has evolved beyond traditional definitions of physical activity to encompass a holistic approach that includes mental and emotional well-being.

THE ECONOMICS OF FITNESS: HOW WOMEN LEADERS ARE SHAPING THE INDUSTRY

In recent years, the fitness industry has experienced remarkable growth, fueled by a cultural shift towards health-conscious living and technological innovation.

WANDERLUST AND WELLNESS: HOW WOMEN ENTREPRENEURS ARE COMBINING TRAVEL AND FITNESS

In recent years, the combination of travel and fitness has become a powerful trend, especially among women entrepreneurs who are redefining what it means to live a balanced, fulfilling life.

Fitness Trends Driven by Women: What’s Shaping the Future of Wellness?

The fitness landscape is evolving, with women at the forefront of a movement that’s transforming the way we approach wellness. No longer defined by rigid exercise routines or unrealistic body expectations, the future of fitness is holistic, inclusive, and empowered by women’s diverse needs and aspirations. From the rise of personalized fitness plans and wellness tech to the increasing focus on mental health and community-driven initiatives, women are shaping the trends that are defining the future of wellness. Here’s a look at the fitness trends driven by women that are reshaping the industry and fostering a healthier, more balanced approach to well-being.

1. Personalized Fitness and the Rise of Female-Led Tech Innovations

Technology is revolutionizing the fitness world, and women are at the helm of creating and adopting solutions that cater to their specific needs. Personalized fitness plans, driven by apps and wearables, allow women to tailor workouts to their individual goals, whether it’s strength building, improving cardiovascular health, or balancing their hormonal health.

Women-centric platforms like Sweat, founded by fitness trainer Kayla Itsines, have gained immense popularity by offering personalized workout programs that can be done at home or in the gym, catering specifically to women’s fitness needs. These platforms offer more than just workouts; they integrate nutrition plans, community support, and wellness tips, making fitness a holistic lifestyle change.

Wearables, such as Fitbit and Oura Ring, are also evolving to track more than just physical activity. These devices are now capable of monitoring menstrual cycles, sleep patterns, and stress levels, allowing women to adapt their fitness routines to different phases of their cycle or to their mental health status, promoting a more personalized and sustainable approach to fitness.

2. Mental Health and Fitness: The New Intersection

One of the most significant shifts in fitness, driven largely by women, is the focus on mental health and emotional well-being. Women are championing the notion that fitness is not just about physical appearance but about mental resilience, emotional balance, and inner strength. This paradigm shift is leading to a more inclusive fitness culture where rest, recovery, and mindfulness are seen as essential components of wellness.

Mind-body practices, such as yoga, Pilates, and meditation, are becoming increasingly popular among women for their mental health benefits. Apps like Headspace and Calm are incorporating meditation into fitness routines, emphasizing the importance of mental relaxation alongside physical exertion. Women are also leading the charge in breaking down the stigma around mental health, openly discussing issues like anxiety and depression, and integrating mindful practices like breathing exercises and visualization techniques into their fitness regimens.

The connection between physical fitness and mental well-being is also being emphasized in the workplace, with more female leaders advocating for corporate wellness programs that focus on reducing burnout and stress. These programs often include yoga, meditation, and fitness classes, promoting not just physical health but a balanced and peaceful state of mind, which is es-

sential for productivity and happiness.

3. Functional Fitness and Strength Training for Women

Gone are the days when women were discouraged from lifting weights or engaging in high-intensity workouts. Functional fitness, which focuses on improving strength, stability, and mobility through everyday movements, has become a cornerstone of modern women’s fitness routines. Women are embracing strength training, not just for aesthetic reasons but for its numerous health benefits, including improved bone density, enhanced metabolism, and reduced risk of injury.

High-profile female trainers, such as Kelsey Wells and Jen Widerstrom, are leading the charge in empowering women to incorporate strength training into their fitness routines. These trainers promote the idea that lifting weights is not just for bodybuilders but for every woman looking to improve her overall health and well-being.

More women are also participating in traditionally male-dominated fitness spaces like CrossFit, Olympic weightlifting, and powerlifting, breaking stereotypes and encouraging other women to take up strength sports. The rise of female strength competitions, such as Strongwoman contests, is further proof that women are redefining what it means to be strong and fit, inspiring future generations to pursue fitness for empowerment rather than conformity.

4. Community-Driven Fitness and the Rise of Boutique Studios

Community has always played a crucial role in fitness, but today, women are cultivating supportive and inclusive spaces where they can connect, encourage, and uplift one another. The rise of boutique fitness studios is driven largely by women who seek out personalized attention, a sense of belonging, and empowerment through group workouts. Studios that focus on specialized workouts, such as SoulCycle, Barre, and Orangetheory Fitness, provide women with an environment that combines fitness with community support.

These boutique studios offer more than just a workout; they foster a strong sense of community among participants. Women who join these fitness communities often develop deep connections with other members, transforming their fitness journey into a social and motivational experience. These spaces also encourage inclusivity, with many studios celebrating diversity and promoting body positivity, allowing women of all shapes, sizes, and fitness levels to feel welcome and supported.

The sense of community is also thriving online. Social media platforms like Instagram and TikTok have become virtual fitness hubs where women can share their fitness journeys, offer advice, and create supportive networks. Influencers like Adriene Mishler of Yoga with Adriene have amassed millions of followers by fostering an online community that encourages women to practice yoga at their own pace, focusing on both physical and emotional well-being.

5. Sustainability and Eco-Friendly Fitness

The growing emphasis on sustainability is influencing the fitness industry, and women are playing a pivotal role in driving the demand for eco-friendly fitness options. From ethically made workout gear to environmentally conscious gyms, women are leading the charge in aligning their fitness routines with their values around sustainability and environmental impact.

Brands like Girlfriend Collective and Outdoor Voices are producing eco-friendly activewear made from recycled materials, appealing to women who prioritize sustainability in their lifestyle choices. These brands not only offer stylish and functional gear but also promote ethical production practices, resonating with the growing number of women who want to reduce their carbon footprint while staying fit.

Women are also seeking out fitness spaces that focus on sustainability, such as gyms that use renewable energy or those that offer recycling programs for old workout gear. This trend is pushing the fitness industry to adopt greener practices, as more women advocate for sustainable solutions in every aspect of their lives, including fitness.

6. Body Positivity and the Movement Away from “Perfect” Bodies

Body positivity is one of the most influential trends in women’s fitness today. Women are rejecting the long-held notion that fitness is solely about achieving a certain body type. Instead, the focus is shifting to health, strength, and

self-love, regardless of size or shape. This trend is promoting a more inclusive and empowering fitness culture where women are encouraged to pursue fitness for their own well-being rather than societal expectations.

Fitness influencers like Jessamyn Stanley and Tess Holliday have gained massive followings by advocating for body positivity and self-acceptance. They challenge the narrow standards of beauty traditionally associated with fitness and encourage women to embrace their bodies at every stage of their fitness journey. This movement is fostering a more inclusive industry where fitness is seen as a tool for self-care, not just a means to achieve a specific physical appearance.

Women are increasingly choosing workouts that make them feel strong and confident, rather than those that promise quick weight loss or body sculpting. From dance classes to martial arts, women are exploring diverse fitness options that celebrate movement, strength, and joy.

Women at the Helm of the Future of Fitness

Women are driving the future of fitness by prioritizing mental health, embracing strength and function, creating inclusive communities, and advocating for sustainability. The fitness industry is evolving to meet these demands, becoming more inclusive, empowering, and holistic. As women continue to challenge outdated norms and push for a more personalized and diverse approach to wellness, the future of fitness is undoubtedly brighter, healthier, and more balanced. Whether through innovative technology, community-driven movements, or eco-friendly practices, women are reshaping fitness for themselves and for future generations.

The Evolution of Women’s Fitness: From Traditional Workouts to Modern Trends

Fitness for women has undergone a remarkable transformation over the last few decades. What once was a straightforward pursuit focused mainly on weight loss, toning, or adhering to societal beauty standards has evolved into a broad, empowering spectrum of physical activity that includes strength, health, mental well-being, and personal fulfillment. From traditional workouts to modern trends, women’s fitness has transcended the boundaries of gendered expectations and now represents a diverse, inclusive, and ever-expanding world.

As societal attitudes toward gender roles and body image have shifted, so too have the ways women approach fitness. This evolution speaks not only to changing physical ideals but also to growing awareness of the powerful connection between mental and physical health. Today’s women are embracing fitness not just to look a certain way, but to feel strong, confident, and capable—empowered to take control of their lives and bodies in ways that were once unthinkable.

The Early Years: Traditional Workouts and Gender Norms

Historically, fitness for women was often associated with light, graceful exercises such as aerobics, yoga, and dance. The 1950s and 1960s saw a period where exercise was largely seen as a way for women

to achieve a “delicate” physique, reflecting the beauty standards of the time. Women’s fitness routines revolved around activities that were often considered “feminine” and non-intense. The emphasis was on weight loss, toning, and shaping, rather than building strength or improving endurance.

Aerobics, which became hugely popular in the 1970s and 1980s, was a major part of this landscape. With the introduction of colorful leotards, tights, and high-energy dance routines, aerobics classes became a cultural phenomenon.

Women flocked to gyms in droves to take part in these group workouts, drawn by the promise of improved cardiovascular health, weight loss, and a lean physique. Aerobics was a stepping stone in the fitness journey for many women, as it offered an accessible, fun way to get moving and connect with others.

At the same time, another fitness movement emerged—yoga. While yoga had deep, ancient roots, it gained massive popularity in the West in the mid-to-late 20th century. Women, in particular, were drawn to the calm, spiritual aspects

of yoga, as well as its physical benefits, such as flexibility and core strength. The practice provided not only physical benefits but also a mental and emotional escape, offering a way to slow down and reconnect with oneself amidst the stress of daily life.

Throughout these decades, women’s fitness was still often shaped by traditional gender norms. Women were generally discouraged from engaging in strength training or weightlifting, as these activities were considered “too masculine” or would “bulk them up.” This perception persisted until the late 20th century and often led women to shy away from incorporating weight training into their routines.

The Rise of Strength and Empowerment

In the 1990s and early 2000s, there was a noticeable shift in the way women approached fitness. With the growing influence of fitness icons, as well as greater access to information about health and wellness, more women began to see strength training as a powerful tool for overall fitness. The idea that lifting weights would somehow make women “too muscular” began to fade as women realized that strength training could lead to toned, lean muscles and improved metabolism.

At this time, women’s fitness also started to embrace a broader perspective on health. Fitness was no longer solely about aesthetic appearance but about building strength, increasing mobility, and improving mental and emotional health. CrossFit, for example, rose to prominence in the early 2000s, promoting high-intensity interval training (HIIT) and strength-building

exercises. Women became increasingly empowered to take on activities that were traditionally seen as masculine, such as weightlifting and high-intensity workouts, and the fitness community began to embrace a more inclusive and diverse view of what it meant to be healthy and fit.

The focus on strength not only transformed how women approached exercise, but also how they viewed themselves. Women began to see their bodies as vehicles for strength and resilience, rather than as objects to be sculpted for aesthetic purposes. This shift in mindset sparked a broader cultural movement, where women started celebrating their physical abilities and using fitness to feel

empowered in their everyday lives. The rise of social media further amplified this change, with fitness influencers and athletes encouraging women to embrace their natural bodies and capabilities, irrespective of size or shape

The Modern Era: Wellness and Holistic Approaches

As we move into the 21st century, the landscape of women’s fitness has become even more diverse, with a focus on holistic health that goes beyond just physical strength. Today’s fitness trends encompass a wide range of activities, from yoga and pilates to cycling and martial arts, with a strong emphasis on wellness. There’s a growing recog-

nition that fitness is not just about the physical body, but also about mental health, emotional well-being, and self-care.

Mindfulness-based practices like yoga, meditation, and Pilates have continued to gain popularity, reflecting the increasing awareness of the mind-body connection. These practices provide an opportunity to slow down, focus on breathing, and cultivate self-awareness—important components of a balanced, healthy lifestyle. Pilates, in particular, has become an incredibly popular form of exercise, as it combines flexibility, core strength, and balance, making it an excellent choice

for women looking to strengthen their bodies in a low-impact way.

At the same time, fitness has become increasingly inclusive, with a focus on body positivity and acceptance. Women are now encouraged to find the form of exercise that suits them best, whether that’s running, weightlifting, yoga, or something else entirely. Fitness programs and classes are becoming more accessible, with an emphasis on variety and inclusivity. No longer is there a single, ideal “female body” to strive for; instead, women are encouraged to celebrate their unique strengths, and fitness has become a means of personal expression and

empowerment.

Modern fitness trends also reflect a broader cultural shift toward wellness as an all-encompassing lifestyle. More women are exploring not only physical fitness but also nutrition, sleep hygiene, stress management, and mental health practices. The rise of wellness retreats, holistic health practices, and plant-based diets indicates that women are taking a more comprehensive approach to their health, recognizing that true well-being comes from a balance of physical, mental, and emotional health.

The Future of Women’s Fitness: Empowerment and Diversity

Looking to the future, the evolution of women’s fitness is likely to continue down the path of empowerment and inclusivity. As fitness becomes even more integrated with mental health and self-care, women will continue to prioritize overall well-being rather than simply achieving an ideal body type. Additionally, we can expect to see even greater diversity in fitness representation, with more women of all body types, backgrounds, and abilities taking center stage in fitness communities.

Emerging fitness trends—such as virtual fitness platforms, fitness wearables, and outdoor adventure-based workouts—are making fitness even more accessible and convenient for women worldwide. As technology continues to advance, women will have even more opportunities to engage in fitness routines that fit their individual needs and lifestyles, from home-based virtual classes to apps that track mental health alongside physical progress.

Ultimately, the evolution of women’s fitness is about more than just physical strength—it’s about building self-confidence, embracing individual differences, and fostering a sense of empowerment. Today’s women are rewriting the fitness narrative, not only as athletes but as multifaceted individuals who seek wellness in all areas of their lives. The future of women’s fitness is one of inclusivity, diversity, and holistic well-being, where fitness is not a goal to be achieved, but a journey to be celebrated.

Women’s fitness has evolved from a focus on weight loss and aesthetic beauty to an emphasis on strength, health, and mental well-being, with modern trends celebrating empowerment, personal fulfillment, and inclusivity.

SPOTLIGHT

Top Arab Women changing the Face of Fitness

Arab women are transforming the fitness scene, inspiring more people to prioritize health and wellness. From athletes to fitness influencers, they are breaking stereotypes, promoting inclusivity, and encouraging active lifestyles. Beyond personal achievements, they’re building supportive communities, spreading awareness about the importance of mental and physical health, and reshaping how women engage with sports across the region.

Rima Faour Helena Hijazi Gemma Ovens Maya Nassar Ahlam Assaf

Rima Faour

Rima Faour is a dynamic entrepreneur and fitness enthusiast based in Dubai, with a strong professional background in sales, marketing, and partnerships within the IT industry. She is the founder of MyCore Studio, a boutique fitness studio that offers personalized classes in Pilates, Yoga, and Barre. With a mission to inspire and empower individuals through movement, MyCore Studio focuses on helping clients achieve their fitness goals in a supportive and inclusive environment.

Rima’s professional journey spans nearly two decades, including roles such as Director of Channel Sales for the Middle East and Africa at Aspen Technology and Regional Channel Manager at OutSystems. Her career also includes significant positions at companies like Crayon, UiPath, and IBM, where she developed and supported channel ecosystems and strategic partnerships. In addition to her business acumen, Rima is passionate about holistic fitness and wellness. As a Pilates instructor and fascia enthusiast, she brings this passion to MyCore Studio, aiming to promote not just physical strength, but also mental and emotional well-being. In this exclusive interview, Rima took us through her entrepreneurial endeavours and shared how she continues to inspire others to lead healthier, more balanced lives.

Journey to Transforming Lives Through MyCore Studio

When we sat down with Rima, the transition from tech titan to wellness entrepreneur seemed almost seamless in hindsight. Still, as she shared her story and the inspiration to start MyCore Studios, it became clear that this path was one of self-discovery, resilience, and deep passion.

“I am Rima, a Palestinian entrepreneur born and raised in the UAE. My professional journey has been primarily in software companies, where I built meaningful partnerships for the organizations I worked with. Inspired by my father, a lifelong entrepreneur, I pursued a degree in business, which ignited my entrepreneurial mindset early on.

Like many, I struggled to incorporate workouts into my routine, which took a toll on my health by my mid-twenties. This lifestyle led to a pre-diabetic diagnosis in my late twenties, prompting me to take control of my health. I became deeply involved in the movement scene and wanted to create a safe space for people to work out. This personal journey led to the creation of MyCore Studio, inspired by the wonders Pilates has done for my body. Additionally, yoga has been incredibly beneficial for my emotional and mental well-being during long hours as an employee.

My entrepreneurial vision began to take shape due to the lack of diverse and inclusive studios near my

home. Not fond of large gyms, I envisioned creating a second home for people to exercise in a judgment-free zone. MyCore Studio focuses on individual needs, allowing people of all body types and fitness levels to push through their limits.”

Rima continued her journey from working at IBM to founding MyCore Studios as,

“Building a wellness studio was a new venture for me, but I sought guidance from a marketing research agency to identify market gaps and collaborated with fitness industry experts to develop meaningful offerings. My professional experience outside the wellness sector equipped me with the business acumen and savvy needed to launch this venture, supported by my educational background in business, marketing, and value selling.

The journey was not easy, but I firmly believe that once you set your mind to something, it becomes more achievable. My experience working with several startup software companies played a crucial role in building my business. These environments fostered my entrepreneurial mindset and growth aspirations, allowing me to be creative and think outside the box. I was fortunate to learn from and shadow several remarkable business leaders throughout my journey.” Rima explained.

Rima’s career began at the intersection of technology and business. Her experiences in marketing and learning functions at IBM have significantly influenced her approach to running MyCore Studios.

“My experiences in marketing, learning, and sales functions at IBM have significantly influenced my approach to running MyCore Studios. At IBM, I learned the importance of strategic marketing, data-driven decision-making, and understanding customer needs—skills that are essential in the wellness industry. I apply these skills to identify and target our ideal clientele, craft effective marketing campaigns, and ensure we offer classes and services that meet the evolving needs of our community.

Additionally, my time in the corporate world taught me the value of continuous learning and innovation. I bring this mindset to MyCore Studios by fostering a culture of growth and development for both our staff and clients. We regularly introduce new classes and training programs to keep our offerings fresh and exciting.

Overall, the combination of marketing expertise and a commitment to learning enables me to manage MyCore Studios with a focus on both customer satisfaction and business growth.” She reflects.

When Rima transitioned to a sales role within IBM, she faced a few challenges, including adapting to a new skill set and navigating a different work dynamic. These experiences taught her resilience and the importance of understanding customer needs, which became invaluable when she started her own business. Her time in sales prepared her for the entrepreneurial world by honing her ability to overcome obstacles and build strong client relationships.

“Transitioning to a sales role within IBM presented several challenges that ultimately prepared me for entrepreneurship. One of the main challenges was adapting to a fast-paced environment where building and maintaining client relationships was crucial. This experience honed my ability to communicate effectively, understand client needs, and provide tailored solutions—skills that are vital in running my own business.

Health is a journey, and movement is the key to unlocking your full potential.

Additionally, working in sales required me to be resilient and adaptable, as I often faced unpredictable situations and had to pivot strategies quickly. This resilience has been invaluable in entrepreneurship, where flexibility and problem-solving are key to overcoming obstacles and seizing opportunities.

Throughout the years, I also learned the importance of sales forecasting and healthy demand creation. Understanding market trends and projecting sales allowed me to make informed decisions, ensuring our offerings meet client needs and sustain business growth. These skills have been essential in managing MyCore Studios, where demand forecasting helps us optimize class schedules and develop targeted marketing campaigns to attract and retain clients.

The experience taught me strategic thinking and how to leverage data and insights to drive business decisions. These skills have been instrumental in shaping my approach to managing MyCore Studios, from developing marketing strategies to optimizing our offerings based on customer feedback.

Overall, my sales experience at IBM equipped me with the skills and mindset needed to successfully navigate the entrepreneurial journey.” She added the benefits of transition.

As we talk, it’s clear that Rima’s vision for MyCore Studio goes beyond just physical fitness. She’s passionate about building a community where people can connect, support each other, and share their wellness journeys. We asked her about the uniqueness of MyCore Studios compared to other fitness studios in Dubai and she told us,

“MyCore Studio is more than just a place to work out; it’s a supportive environment where the community comes to move their bodies and feel safe and inspired to become the best versions of themselves. Our smaller class sizes, focused programs, and passionate instructors give us an edge over other studios, allowing us to make a mean-

ingful impact on our clients’ lives. Whether individuals come to us to alleviate back pain or to simply get stronger, we deliver results through personalized training that addresses their unique needs and goals.

At MyCore Studio, we believe in the power of community and the transformative potential of movement. Our clients find a welcoming space where they can challenge themselves, connect with others, and cultivate physical and mental well-being. By fostering an atmosphere of encouragement and growth, we empower each person to achieve their personal best and carry that strength and confidence into their everyday lives.”

Rima continued with MyCore’s personalized and communal approach to fitness as,

“At MyCore Studio, we prioritize a personalized and communal approach to fitness by focusing on several key elements:

By combining personalized attention with a strong community focus, MyCore Studio creates a fitness experience that empowers individuals to achieve their best while feeling supported by a network of like-minded peers.

“ Fitness is resilience. I wanted to create a space where people embrace their strongest selves.

We spend time and effort getting to know our clients and their needs whether through our assessments side, 1-1 sessions, or even more casual conversations we make sure we talk to our clients and get to know them well.

1. Smaller Class Sizes: By keeping our classes intentionally small, we ensure that each participant receives individual attention and personalized guidance from our instructors. This allows us to tailor exercises and modifications to meet the specific needs and goals of each client, enhancing their overall experience and the effectiveness of their workouts.

2. Customized Programs: We offer a range of focused programs designed to cater to different fitness levels and goals, whether it’s improving flexibility, building strength, or rehabilitating after an injury. Our instructors work closely with clients to develop personalized workout plans that align with their unique objectives and preferences. We offer a variety of programs such as our senior’s program, pre-postnatal program, and teenager program to make sure their needs are catered for.

3. Passionate Instructors: Our team of dedicated and knowledgeable instructors is committed to creating a supportive and motivating environment. They take the time to understand each client’s journey, offering encouragement and expertise to help them reach their goals.

4. Community Building: We foster a strong sense of community by organizing communal events, workshops, and group activities that bring our members together. This

communal spirit encourages clients to support and inspire one another, creating a welcoming atmosphere where everyone feels valued and connected.

5. Feedback and Adaptation: We actively seek feedback from our clients to continually improve and adapt our offerings. This ensures that our programs remain relevant and effective, and it demonstrates

our commitment to meeting the evolving needs of our community.

6. Meaningful collaborations: We drive holistic collaborations and partnerships with like-minded businesses that bring value to our clients. Nutritionists, meal planners, clinics, or fitness brands that bring value to our community are always on the watchout.”

Helena Hijazi

Founder of Fit n Glam

Transforming Women’s Fitness in the UAE with FitnGlam

Profile // Helena Hijazi

Helena Hijazi’s vision for reshaping women’s fitness in the UAE began with her personal quest for a more accommodating fitness experience. Upon moving to Dubai, she found traditional gyms lacking in privacy and resources for women. These limitations inspired her to create a sanctuary exclusively for women, where fitness and wellness could flourish without compromise. This vision became reality with the launch of FitnGlam—a space that provides women with a comfortable, fully-equipped environment to pursue their health and wellness goals.

FitnGlam’s mission is transformative yet straightforward: to cater to women’s holistic fitness needs in one place. Unlike traditional gyms that often overlook women’s preferences, FitnGlam offers tailored fitness zones, group classes, and personalized training programs. The gym is more than just a workout space— it fosters a supportive community free from judgment, where women can focus on both body and mind.

A standout feature of FitnGlam is its partnership with CRYO, a cryotherapy clinic that introduces innovative recovery solutions. By offering therapies to alleviate inflammation, reduce muscle soreness, and enhance post-workout recovery, FitnGlam ensures wellness isn’t just about exertion but also restoration. Helena, having personally experienced the benefits of cryotherapy, integrated this service into the gym to provide members with access to cutting-edge recovery practices.

Helena’s vision for FitnGlam was rooted in creating an environment where women could feel truly themselves. Aware of the self-consciousness many experience in mixed-gender gyms, she designed

FitnGlam as a judgment-free zone, welcoming women of all ages, backgrounds, and fitness levels. This inclusivity is supported by a team of personal trainers and nutritionists who collaborate with members to craft individualized plans, blending strength training, cardio, and dietary guidance to help them achieve sustainable fitness goals.

Nutrition is another cornerstone of FitnGlam’s holistic approach. Through a partnership with PROTEINHOUSE, the gym provides its members with balanced meals, snacks, and smoothies tailored to complement their workouts. This collaboration reinforces Helena’s belief that fitness extends beyond physical activity, requiring a synergy of exercise, proper nutrition, and community support to thrive.

The gym’s extensive class offerings ensure something for everyone. From high-intensity workouts like HIIT, Cycle, and Boxing to more mindful practices like Yoga and Pilates, FitnGlam caters to diverse fitness interests. Specialized classes such as Barre and dance-based workouts add variety, allowing members to explore different disciplines and find what resonates with them. These classes, designed specifically for women, create a space where members can experiment and grow in a supportive environment.

Launching FitnGlam came with challenges. Many questioned the viability of a women-only gym, cautioning Helena against limiting her customer base. However, she remained steadfast in her belief that such a space was essential. By focusing entirely on women’s needs, FitnGlam not only filled a gap in the market but also flourished. Today, it boasts a thriving commu-

nity of over 8,000 members, united by their shared commitment to wellness and empowerment.

Helena’s entrepreneurial journey also unlocked her creative potential. While her background is rooted in the commercial world, developing FitnGlam allowed her to merge creativity with business. From concept design to brand development, she ensured every detail reflected her passion for wellness and empowerment. This blend of creativity and business acumen has become one of Helena’s most fulfilling roles, enabling her to grow both as a leader and an advocate for women’s health.

Reflecting on her journey, Helena emphasizes the importance of risk-taking and perseverance. She advises aspiring entrepreneurs to trust their vision, embrace setbacks as learning opportunities, and maintain resilience in the face of challenges. For Helena, success lies not only in hard work but also in the courage to pursue unconventional paths.

To maintain her own balance, Helena prioritizes physical activity and family time. Whether through workouts, yoga sessions, or outdoor walks, movement keeps her energized and focused. Spending quality time with her family provides the emotional grounding she needs amidst a busy schedule. This philosophy of alignment between body and soul is the foundation of FitnGlam, which now stands as a beacon of women’s fitness, wellness, and empowerment in the UAE.

FitnGlam’s innovative approach and inclusive community make it more than just a gym—it’s a movement that empowers women to reclaim their fitness journeys on their terms.

Profile // Helena Hijazi

Founder/Owner of Postnatal Fitness

Gemma Ovens

Gemma Ovens is a transformative figure in the fitness industry, dedicated to empowering women—especially mothers—on their wellness journeys. A pre- and postnatal exercise specialist, she is passionate about helping women navigate the challenges of pregnancy and postpartum recovery. Her commitment to this mission earned her a spot among the Influential Women in Fitness by CIO Global in 2023, recognizing her profound impact on women’s health.

Gemma’s journey began early, with a childhood steeped in athletics. By age six, she competed in cross-country events and later joined an athletics club, where she thrived at the county level until 17. Her passion for fitness led her to pursue a degree in Sports Science, and by age 21, she launched her career as a personal trainer. Over time, her love for teaching inspired her to earn another degree in Physical Education, leading her to work as a PE teacher. Eventually, Gemma established her own personal training business and later relocated to Dubai, where she focused on supporting mothers—a demographic she felt was underserved in fitness.

Recognizing the lack of resources for postpartum women, Gemma developed a fitness approach that emphasizes strength, confidence, and overall well-being. She prioritizes personalized, sustainable goals, encouraging women to focus on long-term health rather than quick fixes. Her philosophy challenges misconceptions about fitness, especially the myth of immediate results. Instead, Gemma advocates for consistent, balanced routines informed by credible sources, particularly for postnatal recovery, where specialized knowledge is essential.

Gemma incorporates holistic prac-

tices like meditation and walking into her routine, demonstrating how self-care extends beyond traditional exercise. As a mother herself, she strives to be a role model for her children, promoting balance in physical and mental health. Her approach underscores the importance of prioritizing health, viewing it as an investment not just for oneself but for one’s family.

Nutrition is another pillar of Gemma’s philosophy. She educates clients on fueling their bodies effectively, focusing on nutrient-rich foods like protein to support energy and recovery. Her guidance emphasizes the interplay between fitness and nutrition, helping clients adopt habits that are both meaningful and sustainable.

Adapting to the digital age, Gemma launched an app tailored to mothers at various stages of postpartum recovery. The platform features a 12-week kickstart program and gymbased workouts, making fitness accessible for all. By blending convenience with expert guidance, the app reflects her commitment to empowering women through fitness.

Gemma also mentors aspiring fitness professionals, advising them to continue learning, find their niche, and uphold strong values. She encourages a focus on underrepresented areas like pregnancy, menopause, and postpartum recovery, urging new trainers to address these specific needs. Her advocacy for collaboration between healthcare providers and fitness experts highlights her vision for an integrated approach to women’s wellness.

To busy mothers, Gemma recommends efficient home workouts like squats, push-ups, and mountain climbers—simple yet effective exercises that fit into

tight schedules. These routines ensure clients maintain consistency despite daily demands.

Balancing her personal and professional life is a constant endeavor. Gemma sets clear boundaries, particularly with technology, to remain present in her roles as a mother, trainer, and wellness advocate. This mindful approach reinforces her belief in achieving harmony between work and life.

Gemma’s influence extends beyond individual clients. She actively raises awareness about postpartum rehabilitation and advocates for specialized support in gyms and wellness centers. By teaching pre- and postnatal fitness qualifications to other professionals, she hopes to create a ripple effect, ensuring more women receive the care they deserve.

Her closing message is one of empowerment: “Fitness and health are keys to mental and physical well-being. Invest in your body today, and you’ll see the rewards in the years to come. Find your emotional ‘why,’ prioritize your health, and remember that fitness is personal—it’s a lifestyle, not a quick fix. Above all, always listen to your body.”

Gemma Ovens is a trailblazer in the fitness world, championing a holistic approach that extends beyond exercise. Her dedication to women’s wellness, particularly for mothers, has made her a beacon of empowerment. By fostering sustainable fitness and advocating for underrepresented needs, she inspires others to embrace healthier, more balanced lives. Her work stands as a testament to the transformative power of resilience, compassion, and a lifelong commitment to helping others thrive.

Ahlam Assaf

Owner of She’s Fit Gym

Redefining Beauty and Fitness for Arab Women

In Fuheis, a small city in Jordan known for its olive trees and industry, there was a gap—an unmet need for a women’s-only fitness space where women could feel comfortable, safe, and truly themselves. For 25-year-old Ahlam Assaf, this wasn’t just a business opportunity; it was a mission. In 2019, she opened She’s Fit Gym, a warm and welcoming sanctuary where women could pursue fitness on their terms. It was the first of its kind in Fuheis, a city that had long offered strength-training gyms for men but none for women.

Ahlam Assaf is not the typical fitness entrepreneur. Her path to the industry was neither linear nor expected. She studied Italian and English at university, earning her bachelor’s degree, but her love for sports had been present since high school, where she played basketball. Later, at university, she joined the swim team and realized how deeply she enjoyed the physical and mental empowerment of fitness. After graduation, she saw the potential to turn this passion into a career, earning personal training certifications and starting on the path that led to She’s Fit Gym.

For Assaf, fitness is far more than just a business or hobby—it’s a way to inspire women and redefine what it means to be a strong Arab woman. Each morning, she fills her gym with the sounds of her favorite Arabic tunes, greeting her clients, whom she calls her “family,” with open arms. “My clients are not just my clients; they are my friends,” Assaf says. “If I can help with anything, I do.” To her 32,000 Instagram followers, Assaf is a powerful voice for women’s empowerment in Jordan, encouraging them to break bound-

aries and believe in their strength. “We, as women, have the ability to go above and beyond, and we should,” she says.

Assaf’s vision is to create a fitness culture that embraces strength, confidence, and authenticity. She pushes back against rigid expectations that Arab women should be thin and delicate, instead promoting an image of fitness that embraces all body types, including her own strong, curvy physique. She is a staunch advocate of the message that women can lift heavy, be powerful, and remain feminine. One of her clients, Sarah, describes her as “one powerful woman” who coaches “with so much motivation, making us feel unstoppable.”

However, breaking stereotypes comes with challenges. Assaf’s approach, which celebrates a strong and muscular physique, has faced backlash, especially on social media. Some critics, largely men, post derogatory comments, calling her physique “unladylike” or “too bulky.” She has even been told she “looks like a man.” Rather than let these criticisms bring her down, Assaf uses them as motivation. “This doesn’t bother me; on the contrary, it motivates me,” she says. “You’re a man and can’t do what I am doing or can’t lift as heavy as I can. Again, I am breaking stereotypes, so this pushes me.” Her confidence and resilience have made her an icon in the fitness community, someone who refuses to let societal expectations limit her or her clients.

Assaf’s positivity and drive inspire countless women who follow her on social media and train with her at She’s Fit Gym. Her followers often share stories of how her exam-

ple has pushed them to challenge their limits in every area of their lives. “Ahlam doesn’t just train ladies; she encourages them to go beyond their limits in every aspect of their lives,” says Rozalia Naffa, one of her dedicated clients. For Assaf, pushing boundaries and defying norms is not only about personal achievement but also about shifting society’s perspective. Her work sends a powerful message: Arab women are strong, resilient, and capable of anything.

Ahlam Assaf’s ambitions extend well beyond her local community. She hopes to become a global name in the fitness world and to serve as an inspiration to even more Arab women. She has her eyes set on competing in the next CrossFit Games in Egypt, and she’s launched her own line of protein bars, an entrepreneurial venture that reflects her commitment to holistic health. Her next goal is to release an activewear line that celebrates and supports the unique needs of Arab women in fitness.

At the heart of Ahlam Assaf’s story is a fearless belief in the power of mindset. In her own words, “Everything in life comes down to your mindset.” As she pushes forward, Assaf embodies a new vision of fitness and beauty for Arab women, one that celebrates strength, courage, and authenticity. Her journey from Fuheis to the global fitness stage is just beginning, but her impact is already profound. Through She’s Fit Gym, her social media presence, and her own example, Assaf is redefining what it means to be an Arab woman in fitness, inspiring a generation to dream bigger, lift heavier, and live more boldly.

From Transformation to Fitness Mogul

Maya Nassar

Maya Nassar’s journey into the world of fitness is a compelling story of personal transformation, perseverance, and a mission to inspire others. Years ago, Maya found herself trapped in an unhealthy lifestyle, one that left her both physically and mentally drained. Like many, she struggled to break free from patterns that undermined her well-being. But Maya’s story stands apart because of the extraordinary path she chose to overcome these challenges. Determined to make a change, she embraced fitness and wellness as her guiding principles, reshaping her life from the inside out.

Through disciplined training and a complete overhaul of her diet, Maya lost an impressive five dress sizes and shed 20 kilograms. This transformation was not only physical but also deeply mental and emotional, as it brought newfound confidence and resilience. What began as a personal mission soon became a larger-than-life narrative of triumph. Maya’s success is a testament to the power of determination and the transformative potential of a health-focused lifestyle. It was this journey that sparked a passion in Maya, one that would eventually inspire thousands of others to follow in her footsteps.

As Maya reached her fitness goals, her ambitions soared to new heights. No longer content with personal achievements, she entered the competitive world of fitness modeling—a realm that demands peak physical conditioning, unwavering discipline, and intense mental focus. Competing on an international stage, Maya faced some of the world’s top fitness models and emerged victorious. Over the course of her career, she has secured an impressive nine trophies in bikini fitness compe-

titions, cementing her place as a trailblazer in the industry.

Her achievements extend beyond personal accolades; Maya is the only athlete endorsed by an Arab government to compete internationally. This groundbreaking recognition reflects her ability to bridge cultural boundaries while representing her heritage proudly on the global stage. Competing in prestigious events across Europe, including the United Kingdom, Maya consistently demonstrated her capability to stand shoulder-to-shoulder with elite athletes.

Bikini fitness competitions are not for the faint of heart. They demand a lean yet feminine physique, complemented by defined muscle tone—a result that requires months of intense training and a meticulously planned diet. Maya’s victories are a testament not only to her physical dedication but also to her unshakable focus and mental resilience. Her success story has resonated with many, proving that with effort and determination, barriers can be broken, and goals can be achieved.

Driven by her own transformation and the desire to help others, Maya expanded her mission beyond competition. She understood the challenges of adopting a healthier lifestyle and wanted to create accessible resources for those looking to embark on their own fitness journeys. This vision gave birth to her brand, Start Living Right. What began as a personal mantra evolved into a multifaceted platform that now reaches over 300,000 followers.

Through Start Living Right, Maya has built a dynamic ecosystem

designed to inspire, educate, and empower individuals to achieve their health and fitness goals. Her platform includes a live TV fitness show, a comprehensive website offering tips and expert advice, and a fitness app tailored to users at all stages of their wellness journeys. By leveraging technology and media, Maya has transformed her brand into a source of motivation for thousands around the globe.

Maya’s vision didn’t stop at digital platforms. Less than a year ago, she realized a long-standing dream by opening the first Start Living Right gym in Antelias, Lebanon. Far more than just a fitness center, this facility is a hub for wellness, innovation, and community.

The Antelias gym offers a range of services that set it apart from conventional fitness centers. It includes personal training programs, nutrition counseling, and a physiotherapy clinic, ensuring a holistic approach to health and fitness. Additionally, the gym is home to exclusive Nike Training Club classes, making it one of only two gyms in Lebanon to hold this distinction. These Nike-sponsored classes have attracted fitness enthusiasts of all levels, turning the gym into a vibrant community space where individuals come together to pursue healthier lifestyles.

Maya’s efforts in creating this fitness haven reflect her broader mission: to inspire and empower others to “start living right.” The gym has become a beacon of hope and transformation for many, offering not only state-ofthe-art facilities but also a supportive environment where individuals can embark on their own journeys toward wellness.

Key Fitness Trends Leading the Way in 2024: Insights from Women Leaders

The fitness industry is continuously evolving, and 2024 is no exception. As we move further into the year, the trends shaping the fitness landscape are not just about new exercise routines but also reflect deeper shifts in how we approach health and wellness. Women leaders in the fitness space have been instrumental in driving these trends, blending innovation with a focus on holistic well-being. From personalized fitness plans to mental wellness and digital transformations, these key trends are reshaping the way people, particularly women, approach fitness in 2024.

Fitness is evolving beyond aesthetics it’s now about achieving balance, peace of mind, and emotional resilience through integrated wellness.

1. Personalized Fitness Plans: The Rise of Tailored Wellness

In 2024, one of the most significant fitness trends is the move toward personalized fitness plans. Women are increasingly seeking customized approaches to their fitness routines that align with their specific goals, body types, and lifestyles. This trend is driven by the growing recognition that fitness is not one-size-fits-all. Women leaders in fitness have pioneered services and platforms that offer tailored fitness plans, using data-driven insights to optimize workouts and recovery strategies.

2024 sees a significant shift toward customized fitness routines, allowing individuals to align workouts with their unique goals, body types, and lifestyles.

Whether it’s adjusting for age, fitness level, or specific health concerns, personalized fitness programs are empowering women to take ownership of their health in ways that were previously unavailable. Technology has played a significant role in this shift. Wearable fitness trackers and apps that measure heart rate, sleep patterns, and calorie intake help users understand how their bodies respond to different workouts. As more fitness professionals, especially women leaders in the industry, champion this tailored approach, it’s clear that the future of fitness is deeply individualized.

Moreover, personalized fitness programs are not just about physical performance but also take into account mental health and emotional well-being. Leaders in the space are emphasizing the importance of mindfulness and stress management techniques within fitness routines. By merging physical exercise with practices like meditation and breathing techniques, women in fitness are leading a movement toward a more comprehensive, mindbody approach to wellness.

2. The Integration of Mental Health and Fitness

In the past, fitness was largely seen as a physical endeavor—an outlet for improving strength, endurance, and body composition. However, in 2024, there is a growing awareness of the powerful connection between mental health and fitness. Women leaders are at the forefront of this shift, pushing for a more in-

tegrated approach to fitness that emphasizes mental wellness as much as physical health.

As more people grapple with stress, anxiety, and other mental health challenges, fitness is being recognized as a powerful tool for improving emotional well-being. Women leaders in fitness are incorporating mental health practices like mindfulness, meditation, and self-compassion exercises into workout routines. The focus has shifted from achieving a certain body type or aesthetic to achieving balance, peace of mind, and emotional re-

silience. This trend is particularly empowering for women, as it allows them to approach fitness in a way that is not just about external appearance but also internal strength.

Fitness centers and wellness studios are increasingly offering classes that combine physical movement with mental relaxation. From yoga and Pilates to mindfulness-based fitness programs, these classes encourage participants to connect with their bodies and minds in a deeply therapeutic way. The result is a more holistic approach to wellness that helps individuals feel

more balanced and grounded, not just fit.

3. Fitness Technology: The Digital Transformation of Wellness

The digital transformation of the fitness industry continues to accelerate in 2024, and women leaders in the space are capitalizing on the potential of technology to reach and support a wider audience. Fitness apps, online workout classes, and virtual fitness communities have become mainstream, with many women now preferring to exercise from the comfort of their own homes or on the go. This trend was accelerated by the COVID-19 pandemic, but its longevity speaks to a broader shift in consumer behavior.

Women in fitness are creating and expanding virtual platforms that cater to diverse fitness needs, offering everything from on-demand work-

out videos to live-streamed fitness classes. The convenience of having fitness resources available 24/7 is a game-changer for busy women who are juggling work, family, and personal commitments. These platforms allow users to follow guided workouts at their own pace, track progress, and engage with a community of like-minded individuals, making fitness more accessible than ever before.

Additionally, wearables such as fitness trackers and smartwatches have become key tools for women who want to monitor and track their fitness journey. These devices provide real-time data on heart rate, calories burned, steps taken, and even stress levels, allowing individuals to make informed decisions about their health. Women leaders in fitness are using these insights to enhance training programs, ensuring that women get the most out of their fitness routines while avoiding injury and burnout.

The rise of fitness technology is also leading to more immersive fitness experiences. Virtual reality (VR) and augmented reality (AR) are becoming more integrated into fitness classes, allowing users to experience workouts in new, engaging ways. This technology is particularly popular with younger generations, who seek dynamic and interactive workout experiences. By combining fitness with advanced technology, women leaders in the industry are redefining what it means to be fit and healthy in the modern world.

4. Sustainability in Fitness: Green Gyms and Eco-Conscious Practices

As the world becomes more focused on sustainability, the fitness industry is not far behind. In 2024, more women are leading the charge to make fitness practices and facilities more eco-friendly. From sustainable gym equipment

to eco-conscious workout gear and packaging, the fitness community is embracing greener practices.

Many fitness centers are now investing in energy-efficient equipment, reducing waste, and promoting environmentally friendly products. Women in fitness are also encouraging clients to make sustainable choices, whether that means opting for eco-friendly activewear or incorporating more outdoor workouts into their routines. This shift reflects a broader cultural movement toward sustainability, with more individuals seeking ways to align their lifestyle choices with their environmental values.

In addition to reducing their carbon footprint, many women leaders in the fitness industry are also pushing for socially responsible business practices. This includes advocating for fair wages, diversity, and inclusion in the workplace, ensuring that the benefits of fitness and wellness extend beyond just the individual to society as a whole.

5. Group Fitness and Community Building

As individuals seek deeper connections and a sense of belonging, group fitness is making a major comeback in 2024. Women leaders are embracing the power of community, using group fitness classes and wellness events as opportunities to foster connection, support, and motivation. In a world where people can feel increasingly isolated, group fitness offers a sense of camaraderie and shared purpose.

From fitness retreats to group workout sessions and online fitness challenges, women are creating spaces where individuals can connect with others who share similar health and wellness goals. This trend is particu-

“

Women leaders in fitness are redefining health, blending sustainability, technology, and mental well-being into holistic fitness journeys.

larly powerful in fostering a sense of empowerment, as participants feel supported and encouraged by their fitness peers. Whether it’s in person or through online communities, group fitness is offering individuals a sense of accountability and motivation to stay on track with their health journeys.

As we look ahead to 2024, the fitness trends shaping the industry are reflective of the broader cultural shifts taking place in society. Women leaders in fitness are driving these trends with a focus on

personalized, holistic, and sustainable wellness practices that cater to both the mind and body. Whether through technology, mental health integration, or sustainability, women are transforming the fitness landscape and redefining what it means to be fit in today’s world. These trends not only make fitness more accessible and inclusive but also encourage individuals to focus on long-term health and wellness, ultimately leading to a more empowered, balanced, and resilient society.

Spotlighting International Women Changing the Face of Fitness

The fitness industry, long defined by traditional norms and practices, is undergoing a powerful transformation, thanks to the contributions of innovative women from around the world. These leaders are reshaping the landscape, infusing it with inclusivity, creativity, and a holistic approach to health and well-being. Their efforts go beyond conventional fitness routines, challenging stereotypes and pioneering new paths that prioritize both physical and mental health.

In a world where wellness is increasingly recognized as a multifaceted pursuit, these women are driving conversations that connect

fitness to broader societal goals such as mental health awareness, sustainable practices, and community building. By introducing cutting-edge technologies, championing body positivity, and advocating for accessibility, they are breaking barriers and redefining what it means to lead a healthy lifestyle.

From urban centers to remote communities, these changemakers are using their platforms to inspire and empower individuals to embrace fitness on their own terms. Whether through innovative training methodologies, fitness entrepreneurship, or global outreach, their influence is felt far and wide.

They represent a new era where fitness is not just about individual transformation but also about creating a ripple effect of well-being across the globe.

This spotlight celebrates the women who are revolutionizing fitness, showing that leadership in the industry knows no bounds. They remind us that fitness is more than movement—it is a force for change, a source of empowerment, and a pathway to collective growth. Through their vision and dedication, they are proving that the future of fitness is bright, diverse, and inclusive.

Joan MacDonald

Flexing Strength and Defying Stereotypes

They represent a new era where fitness is not just about individual transformation but also about creating a ripple effect of well-being across the globe.

This spotlight celebrates the women who are revolutionizing fitness, showing that leadership in the industry knows no bounds. They remind us that fitness is more than movement—it is a force for change, a source of empowerment, and a pathway to collective growth. Through their vision and dedica-

tion, they are proving that the future of fitness is bright, diverse, and inclusive.

A Life at a Crossroads

Before her fitness journey began, Joan lived like many in their seventies—on medications for high blood pressure, cholesterol, and acid reflux, struggling with mobility, and feeling a lack of purpose. She had undergone knee replacement surgery in 2014 and dealt with frequent

falls. Fitness had always seemed out of reach. Though her daughter Michelle, a certified strength and conditioning specialist, was immersed in the world of fitness competitions, Joan watched her from the sidelines, convinced that such pursuits were for others, not for her.

But life has a way of presenting pivotal moments, and Joan’s came in December 2016. Watching her own mother struggle with deteriorating health, unable to navigate stairs, filled Joan with fear. “I saw it with my own mom,” Joan recalls, her voice cracking at the memory. The thought of following that same painful trajectory terrified her.

It was Michelle who delivered the reality check Joan needed. “You don’t have to get old like everyone else does,” Michelle told her mother bluntly, adding that the limitations of assisted living would make their visits increasingly difficult. The words struck a chord. Determined not to let fear dictate her future, Joan committed to change. “Okay, we’re going to try it,” she told Michelle.

From Small Steps to Big Lifts

At first, Joan’s fitness journey was modest. Michelle crafted personalized workout PDFs, and Joan, new to technology, printed them out. She later upgraded to an iPad and began streaming workout videos. The early days were challenging— she struggled with acid reflux and felt her body fighting back against years of sedentary habits. “I could have stopped right then,” Joan ad-

mits, “but I didn’t. I wanted something better.”

Her persistence paid off. By October 2018, less than two years after starting, Joan was off her medications. She joined a local gym, where her progress was impossible to ignore. Fellow gym-goers marveled at her sculpted back and growing strength. The compliments were affirming, but more impactful were the messages she received online. One follower shared how Joan’s story inspired her to move her mother, who had Alzheimer’s, into a care home that emphasized nutrition and physical activity. By the end of the year, her mother was walking two blocks and turning doorknobs again—small but profound victories.

Redefining What’s Possible

As Joan’s physical strength grew, so did her confidence. Her Instagram account, originally created by Michelle as a fun way to document her progress, became a platform of inspiration for people worldwide. Joan began sharing her story and insights, challenging stereotypes about aging and showing that it’s never too late to rewrite your narrative.

Her visibility didn’t just inspire individuals; it also broke barriers in the fitness industry. In 2023, Joan posed on the cover of Women’s Health, surrounded by fitness professionals decades her junior. Reflecting on the experience, she said, “Fitness changed us. We go at it in different ways, but the goal is still the same—put the power back into the people. Let them take control of their lives.”

For Joan, the key to success isn’t comparison. “You can’t compare yourself to somebody else. You’re

unique,” she says. Whether she’s maxing out a 175-pound deadlift or leading fitness challenges, her message remains consistent: focus on your own journey and give it your all.

A Mission to Inspire

Joan’s influence extends far beyond the gym. Her memoir, Flex Your Age, combines her personal story with practical advice, encouraging readers to embrace change and reclaim their power at any age. She leads online workout challenges, empowering participants to take the first step toward better health. Every day, her inbox is flooded with testimonials from fans, many of whom look to Joan for guidance not just for themselves but for their parents and loved ones.

For Joan, these connections are what matter most. “It’s my mission to inspire and uplift as many people as I can,” she says. And inspire she does. Whether she’s sharing a

personal triumph or offering words of encouragement, Joan’s authenticity resonates with audiences of all ages.

Aging Strong

As Joan approaches her 80th birthday, she shows no signs of slowing down. Her strength, both physical and emotional, is a reminder that age is not a barrier to transformation—it’s an opportunity. From a lethargic, medicated 70-year-old to a global fitness icon, Joan MacDonald proves that it’s never too late to take control of your life and defy expectations.

Her story isn’t just about lifting weights—it’s about lifting spirits, breaking stereotypes, and redefining what’s possible. In Joan’s words, “As long as you’re putting your all in, it doesn’t matter what anyone else is doing.” For those seeking proof that change is possible, Joan MacDonald is living it—one lift, one step, one inspiring moment at a time.

Chelsie Hill

Dancing Through Life’s Challenges and Building Community

Chelsie Hill walked—or rather, rolled—into a hotel ballroom, her heart pounding with excitement. She wasn’t nervous about teaching dance choreography to a crowd of 100 women; she’d done that before. What overwhelmed her was the unity of the room. Every person in that ballroom was on her level— literally and figuratively. They were women who, like her, navigated life

in wheelchairs, women who had traveled from far and wide, some even from Canada, to learn from her and connect with others like themselves.

One attendee approached her, tears in her eyes. “I finally found friends,” she told Chelsie. It was a deeply personal moment, one that brought Chelsie back to eight

years earlier, when she herself was searching for a sense of belonging after the accident that changed her life forever.

“The one thing that saved me was finding other people like me,” Chelsie says. Now, she’s creating that sense of connection for others, bringing people together through dance and community.

A Passion for Dance, Interrupted

Chelsie’s love for dance began early. She was just 3 years old when she started, and by 5, she was competing at a national level. At her high school near Monterey, California, Chelsie was the only freshman to make the dance team, and by her senior year, she had won the California state championship. She was preparing for nationals when her life took an unexpected and devastating turn.

In February 2010, Chelsie caught a ride home from a party with friends. The car, packed with teenagers, sped through a flashing yellow light in a wooded area. It veered off the road, careened down an embankment, and slammed into a tree. Chelsie remembers fragments of the crash: the pain in her back, the paramedics testing her legs, which she couldn’t feel, and the deep breaths she took before being airlifted to a trauma center.

When she woke up in the hospital, tied to the bed with a tube down her throat, her life as she knew it was gone. Her spinal cord injury meant she would never walk again.

“I don’t just walk,” Chelsie told the doctors. “I dance.”

“I’m so sorry,” they replied. “You’re

not going to be able to do that anymore.”

Finding Her Way Back to Dance

Rehabilitation was grueling, both physically and emotionally. Chelsie mourned the life she’d planned— her senior year milestones, the college experiences she dreamed of—but she wasn’t ready to give up on dance. Her high school dance team choreographed a wheelchair routine for a pep rally, her first time performing since the accident. It was a small but powerful step back into the world she loved.

In 2012, Chelsie joined the cast of the Sundance Channel’s Push Girls, a reality show about women in wheelchairs pursuing their dreams. Filming alongside other women with disabilities inspired her to refine her dance skills and dream bigger. In 2014, Chelsie moved to Los Angeles and signed up for a beginner hip-hop class. The experience wasn’t easy—mirrors fogged up, people stared, and adapting choreography on the spot was difficult. After her first class, she didn’t return for months.

But Chelsie’s passion won out. “When I did get the choreography, that high that you get—I didn’t feel my wheelchair,” she says. “I didn’t feel different from the others in the room. I was hungry for that feeling.”

Determined to share her love for dance, Chelsie started filming her routines and posting them online. When no one in the dance community invited her to collaborate, she took matters into her own hands. “I was like, ‘F*ck it. I’m gonna do it myself,’” she says.

Building the Rollettes

Chelsie’s videos gained attention, and soon, other wheelchair-using women reached out. What began as small gatherings in her hometown of Monterey—friends crashing at her house to dance together—evolved into the Rollettes, an all-women wheelchair dance team. By 2018, the Rollettes Experience had grown into a weekend-long empowerment event in Los Angeles, drawing 115 attendees from 12 countries.

This past summer, 309 women attended. The event now includes workshops, panels, and the Boundless Talent Showcase, a name Chelsie chose to push back against the limiting term “wheelchair-bound.” Chelsie intentionally reinvests every dollar from the Rollettes Experience back into improving the event.

For Chelsie, the Rollettes are about more than dance— they’re about redefining community and empowering women to embrace their potential.

A New Chapter: Motherhood

Chelsie’s determination has carried her through every challenge, and motherhood has been no exception. She married in 2021 and gave birth to her daughter, Jaelyn, earlier this year. The delivery was fraught with complications due to her spinal injury. After 24 hours of labor, she was put under general anesthesia for an emergency C-section.

“When I woke up, I had a baby,” she says. The experience was deeply traumatic, reminding her of the accident that altered her life years ago.

Adjusting to motherhood has been an emotional journey. Chelsie has shared candidly with her social media followers about her struggles with selfdoubt and mental health. “You can be both,” she says. “You can be really sad, but you can also be excited for what’s to come.”

Despite the challenges, Chelsie’s focus is on the future. She wants Jaelyn to grow up knowing that anything is possible. “I want her to know that she can create the life she wants,” Chelsie says. “If she sees what her mom has been through, she can conquer the world.”

Dancing Toward the Future

Chelsie’s dream is to perform with the Rollettes at the Paralympics or the Super Bowl. She sees dance as both an art form and a sport, requiring immense physical and mental discipline. “You have to be mindful of your spatial awareness. You have to be mindful of the counts,” she says.

For Chelsie, dance has always been more than movement—it’s been a source of freedom, connection, and purpose. Through the Rollettes, she’s giving that gift to others, proving that community and creativity can thrive in even the most unexpected circumstances.

Chelsie Hill doesn’t just dance. She inspires, uplifts, and builds a world where everyone can shine.

Whitney Simmons

Finding Strength in Vulnerability

For years, Whitney Simmons began her YouTube videos with a phrase that became her signature: “It’s a beautiful day to be alive.” The sentiment, initially intended to uplift her audience, became more than just a motto; it evolved into a deeply personal mantra—a lifeline during her darkest moments.

Whitney’s rise to fame as a fitness influencer is a story of perseverance and authenticity. But beyond the viral workouts, glowing reviews of beauty products, and meal-prep tutorials that her fans adored, there was a deeper struggle unfolding— one that Whitney would ultimately use her platform to bring into the light.

Finding Movement—and Herself

Whitney’s love affair with movement began early. Growing up in Utah, she was a dedicated cheerleader with dreams of building her life around her sport. But at 5’6”, Whitney was deemed “too tall” to continue stunting in college. The rejection hit hard, leaving her untethered and searching for her next chapter.

Moving back home after her sophomore year, she found herself without the structure and community that cheerleading had provided. That’s when her father, an avid gym-goer, invited her to join him for a workout. Whitney quickly fell in

love with weightlifting, discovering a sense of empowerment and mental clarity she hadn’t felt since leaving cheer.

By the time she graduated and landed her first marketing job, the gym had become her sanctuary. Recognizing its transformative power, she started her YouTube channel in 2016 to share her passion with others. Her content, a blend of fitness tips and lifestyle advice, resonated deeply, attracting millions of followers.

However, when Whitney lost her marketing job later that year, she decided to make YouTube her fulltime career. Her online presence exploded, turning her into a prominent figure in the fitness world. But the pressures of constant visibility soon took their toll.

The Weight of the Spotlight

What began as a creative outlet soon became a job—one done under the scrutiny of millions. Every detail of Whitney’s life, from her workout routines to her appearance, became fodder for commentary. While the gym had once been her escape, it was now inextricably tied to her work, making it difficult to find solace there.

In August 2020, Whitney’s world shifted dramatically. While working out at a local gym, she received a text that a close friend had passed away from cancer. The devastating loss marked the beginning of a downward spiral. Whitney found herself unable to return to the gym, associating the space with the pain of that moment. She stopped exercising entirely and struggled to find the energy to get out of bed.

Publicly, Whitney tried to maintain

her cheerful persona. But privately, she was grappling with profound grief, depression, and anxiety. The online world noticed her shift in demeanor. Instead of offering support, critics accused her of “faking” mental illness or promoting toxic positivity. The relentless negativity compounded her struggles.

By May 2021, Whitney hit rock bottom. Driving alone in Utah, she approached a U-turn with a concrete wall ahead and considered ending her life. At the last moment, she thought, Not yet. That split-second decision marked a turning point. Within days, Whitney sought professional help and was diagnosed with severe depression and anxiety.

Choosing Vulnerability

Initially, Whitney kept her struggles private, but the weight of her secret—and her desire to connect with her followers—led her to open up. In September 2021, she shared her story on the Fleurish podcast. The response was overwhelmingly positive. Messages poured in from fans who had faced similar battles, thanking her for her honesty.

This moment of vulnerability gave Whitney the courage to be even more open, not just about her mental health but about her experience living with psoriasis, an autoimmune condition that causes painful, scaly patches of skin. For years, Whitney had covered her body to hide the condition, fearing judgment. But by sharing her journey, she empowered countless women to embrace their imperfections and show up authentically in their own lives.

Finding Balance

Whitney’s journey toward healing has been multifaceted. Therapy

and medication, including Lexapro, have played a vital role in managing her mental health. Her husband, Stefan, has been a steadfast source of support, helping her navigate the complexities of life in the spotlight.

Her fitness app, Alive, reflects her commitment to holistic well-being, combining physical fitness with mental health support. Whitney’s mantra—“It’s a beautiful day to be alive”—is now more than just a catchphrase; it’s a testament to her resilience and a reminder to find beauty even in the hardest days.

A New Chapter

Today, Whitney is thriving. Her con-

fidence, hard-won through years of struggle, radiates in her work and her personal life. She’s candid about the ongoing nature of her journey, reminding her audience that healing isn’t linear.

Reflecting on her lowest point, Whitney says, “From seeing nothing beautiful in any day, to now—I am so grateful that I made it through that.” Her story is a powerful example of the strength found in vulnerability and the importance of prioritizing mental health.

For Whitney Simmons, it truly is a beautiful day to be alive. And now, she’s using her platform to help others see that beauty too.

Tunde Oyeneyin

The Confidence Builder on the Bike and Beyond

To meet Tunde Oyeneyin is to encounter a radiant force of confidence and inspiration. But ask her what she does for a living, and she won’t rattle off her impressive titles: Peloton instructor, Nike athlete, or fitness professional. Instead, Tunde grins, her energy practically electric, and simply says, “Confidence builder.” For Tunde, confidence isn’t innate; it’s a skill she has honed and now shares with the thousands of people who stream her workouts or

follow her story.

Tunde’s journey began in Houston, Texas, where she grew up as the daughter of Nigerian parents. In her predominantly white school, she often stood out for her dark skin, an experience that shaped her relationship with herself. “When I was younger, I didn’t like attention on me,” she recalls. Lacking mentors or role models who looked like her, and grappling with her own body

image, Tunde felt excluded from the fitness world until well into her twenties. “I let the scale rule me,” she admits of her struggles during those years.

Her transformation began when she started attending cycling classes. What started as a participant’s enthusiasm quickly blossomed into a passion that fueled her professional aspirations. At the time, Tunde was juggling a demanding

career as a makeup artist and trainer for a cosmetics brand. Her days were long, her travel frequent, but the bike became her outlet. Energized and focused, she began teaching classes in her spare time.

Before long, Tunde realized that cycling wasn’t just a hobby—it was her calling. Determined to pursue fitness full-time, she made sacrifices to align her life with her goals. She sold her car, moved into a smaller apartment, and trusted in her ability to succeed. “I was willing to do what I needed to do to get where I wanted to be,” she says.

In her best-selling memoir, Speak, Tunde writes about how the chapters of our lives build on one another, and her career pivot exemplifies that philosophy. The confidence she cultivated onstage as a national makeup artist translated seamlessly to the cycling studio. “I knew how to fill a space with energy and motivate a group,” she says. “I just needed to bring that to the bike.”

Her big break came in 2019, after an eight-month audition process with Peloton. As one of the platform’s newest instructors, Tunde soon discovered that her impact extended far beyond fitness. Though it took time to fully embrace her voice and presence, particularly as a Black woman in a predominantly white space, she quickly realized that her authenticity resonated deeply with her audience. “The second I got a taste of what it felt like to be confident, not only did I not want to let that feeling go, I wanted to bring other people into the light,” she says.

Tunde’s classes became a place for more than just physical transformation. She weaves powerful messages about resilience, social

justice, and inclusivity into her workouts, creating a space where physical effort meets emotional growth. “Your body is under stress, and the amount of energy it takes to be resistant in that moment? It’s easier to just feel,” she explains.

But being a trailblazer in the fitness world hasn’t been without challenges. As a prominent Black woman with dark skin, Tunde’s presence has been a symbol of representation for many—but also a source of self-doubt. “I kept telling myself I didn’t belong,” she admits. Yet her willingness to share her vulnerability has become her greatest strength. “My superpower is my ability to let people in so they, too, can see they are capable,” she says.

Through her platform, Tunde encourages people to define confidence on their own terms. “It might look like spending time with

people who uplift you, or carrying the energy from a 20-minute workout through your week,” she says. For her, confidence is a mindset— one that takes as much mental training as physical effort.

Even as she inspires others, Tunde remains grounded in her own growth. Her personal mantra, “The mind is the strongest muscle,” reminds her to approach challenges with strength and grace, whether she’s coaching a class or advocating for mental health.

Reflecting on her journey, Tunde often thinks back to her 12-year-old self. “I tell her, ‘You are capable of whatever you believe you can do. Be willing,’” she says. And for the thousands who follow her lead on the bike and beyond, Tunde’s message is clear: confidence is not just something you find—it’s something you build.

Sohee Carpenter

The Strength Coach Who Prioritizes Healing Over Workouts

Sohee Carpenter vividly recalls the moment her relationship with her body began to fracture. At just 14 years old, while at swim practice, a male teammate wrapped his fingers around her upper arm, comparing its size to his own. That single, casual gesture planted a seed of self-consciousness that grew into something far darker. By eighth grade, Sohee had begun skipping meals, setting off years of disordered eating and an unhealthy fixation on her body.

Throughout high school, Sohee’s days were consumed with intense physical activity—swimming, training, and staying active—but beneath her athletic exterior, a storm was brewing. The pressures of dieting and weight loss took hold, following her into her 20s. She remembers standing in a supermarket in her hometown of Santa Barbara, California, transfixed by a fitness magazine. On its cover was a model with sculpted muscles and a blonde bob. Why can’t I look like her? she thought, a question that would haunt her for years.

By the time Sohee was a sophomore in college, she had sculpted a lean, muscular body and earned a personal training certification. But her journey was far from healthy or sustainable. It took years of struggle—seeking therapy for her men-

tal health, receiving a long-overdue ADHD diagnosis, and learning to surround herself with people who supported her healing—for Sohee to finally redefine her relationship with food, fitness, and herself.

“Healing Is Not Linear”

Today, at 33, Sohee Carpenter is a beacon of empowerment for others navigating their own complex relationships with exercise and nutrition. “Even though I’m a certified strength and conditioning specialist, the majority of my content is focused on body image and eating behavior,” she explains. “The workouts are usually not the part people struggle with—it’s the eating, the sleep, the everything else.”

Sohee has built her career on a foundation of empathy and lived experience. She returned to school in 2016 to earn her master’s degree in the psychology of eating behavior and is currently completing a PhD focusing on weightlifting in women. At her coaching company, she works alongside three other coaches to help clients break unhealthy patterns and build better habits. Her approach is deeply rooted in understanding the “why” behind problematic behaviors, then offering solutions to untangle them.

For example, one client struggled with avoiding carbs until dinner, which often led to nighttime overeating. Sohee suggested incorporating carbohydrates, like rice or potatoes, into breakfast for several weeks. The result? The client noticed her binge-eating subsided, a breakthrough she described as “so cool.” These small, practical interventions are at the heart of Sohee’s philosophy: lasting change comes from dismantling rules and restrictions, not imposing more of them.

A Real Coach for Real People

Sohee’s transparency about her struggles sets her apart in an industry often steeped in perfectionism. On her Instagram, where she boasts over 600,000 followers, she frequently shares moments of self-reflection, highlighting her own missteps and how she’s working to course-correct. “You have to be willing to admit fault,” she says. “I try to foster a growth mindset.”

Despite her impressive credentials and growing audience, Sohee still grapples with doubt. “I definitely have my moments where I wonder, Why am I even doing this?” she admits. But then she remembers her impact: a mother passing along Sohee’s advice to her daughter, or a teenager hearing the message she needed years earlier. Those moments keep Sohee creating,

sharing, and fighting for a healthier, more compassionate conversation around fitness.

Fighting for the Young Sohees

Even now, when Sohee encounters unrealistic images on social media or hears a hurtful comment about her body, she feels the sting. But rather than internalizing those moments, she channels them into her mission. “The more people spread these messages, the more likely it is to reach someone who’s 14, or 20, or even 60 and needs to hear them,” she says.

Sohee Carpenter is no longer chasing airbrushed ideals or restrictive rules. Instead, she’s teaching others to embrace body neutrality and food freedom, spreading a message that could change someone’s life—just as she’s changed her own.

The Role of Mindfulness and Spiritual Practices in Women’s Fitness Routines

In recent years, the concept of fitness has evolved beyond traditional definitions of physical activity to encompass a holistic approach that includes mental and emotional well-being. For many women, integrating mindfulness and spiritual practices into their fitness routines has proven to be a transformative approach, fostering not only physical health but also emotional resilience and inner peace.

This shift in perspective reflects a growing understanding that fitness is not merely about achieving a certain body type or weight but about nurturing the whole self. Mindfulness and spiritual practices play a crucial role in this journey by encouraging women to listen to their bodies, respect their limitations, and develop a deeper connection with themselves.

Understanding Mindfulness in Fitness

Mindfulness, at its core, is the practice of being fully present in the moment without judgment. When applied to fitness, it transforms exercise into an intentional act rather than a chore. Mindfulness encourages women to focus on their movements, breathing, and sensations during workouts, making the experience more engaging and rewarding.

Incorporating mindfulness can be as simple as paying attention to the rhythm of your breath during a run or noticing the way your muscles contract during yoga. This practice helps women tune into their bodies’ signals, allowing them to identify discomfort or fatigue before it

becomes an injury. Additionally, mindfulness reduces the focus on external pressures, such as societal expectations or the numbers on a scale, and instead promotes a personal and fulfilling fitness experience.

The Spiritual Element in Fitness

Spiritual practices in fitness go beyond mindfulness by adding an element of purpose, gratitude, or connection to something greater. This doesn’t necessarily mean adhering to a specific religion; spirituality in fitness can be deeply personal and unique to each individual. It might involve setting intentions before a workout, practicing gratitude for what the body can achieve, or meditating after exercise to center the mind.

For many women, spiritual practices provide a sense of grounding and empowerment. The act of movement itself becomes a celebration of life and strength, rather than a punishment for perceived imperfections. This mindset encourages self-compassion and helps women build a positive relationship with their bodies.

For example, yoga, often considered both a physical and spiritual practice, embodies this integration. Its combination of movement, controlled breathing, and meditation aligns the body and mind, fostering a sense of harmony. Similarly, forms of martial arts or dance that incorporate ritual or flow can provide an outlet for emotional release and self-expression.

The Spiritual Element in Fitness

Spiritual practices in fitness go beyond mindfulness by adding an element of purpose, gratitude, or connection to something greater. This doesn’t necessarily mean adhering to a specific religion; spirituality in fitness can be deeply personal and unique to each individual. It might involve setting intentions before a workout, practicing gratitude for what the body can achieve, or meditating after exercise to center the mind.

For many women, spiritual practices provide a sense of grounding and empowerment. The act of movement itself becomes a celebration of life and strength, rather than a punishment for perceived imperfections. This mindset encourages self-compassion and helps women build a positive relationship with their bodies.

For example, yoga, often considered both a physical and spiritual practice, embodies this integration. Its combination of movement, controlled breathing, and meditation aligns the body and mind, fostering a sense of harmony. Similarly, forms of martial arts or dance that incorporate ritual or flow can provide an outlet for emotional release and self-expression.

Benefits of Mindfulness and Spiritual Practices in Fitness

1. Improved Mental Health

Exercise has long been known to boost endorphins and improve mood, but adding mindfulness or spirituality can amplify these effects. Focusing on the present moment reduces anxiety, as it quiets the constant chatter of the mind. Women who combine fitness with mindfulness often report feeling more emotionally balanced, resilient, and equipped to handle stress.

2. Enhanced Body Awareness

Mindfulness encourages women to respect their bodies by acknowledging their limits and celebrating their strengths. This heightened awareness can prevent overtraining and promote recovery, ensuring that fitness routines are sustainable in the long term.

3. Deeper Connection with Self

Spiritual practices often emphasize self-reflection and in-

tention-setting, fostering a stronger sense of identity and purpose. For women navigating busy lives or personal challenges, fitness can become a sanctuary for reconnection and self-care.

4. Consistency and Enjoyment

When fitness is paired with mindfulness and spirituality, it becomes more than a task to check off a list. Instead, it evolves into an activity women look forward to because it nourishes the soul as much as the body. This perspective promotes consistency, as the focus shifts from external goals to intrinsic satisfaction.

Practical Tips for Incorporating Mindfulness and Spirituality

1. Start with Breathwork

Breathing is a cornerstone of both mindfulness and many spiritual traditions. Begin workouts with a few deep breaths to center yourself, or practice rhythmic breathing during exercise to maintain focus and energy.

2. Set Intentions

Before starting a workout, take a moment to reflect on what you hope to achieve beyond physical outcomes. It might be cultivating gratitude, finding inner calm, or simply enjoying movement.

3. Choose Activities

That Resonate

Select fitness routines that align with your personal values and preferences. Whether it’s yoga, hiking in nature, or dancing, engaging in activities that bring joy and fulfillment can deepen the spiritual connection.

4. Create Rituals

Incorporate small rituals into your routine to make fitness a sacred experience. This might include lighting a candle before stretching, journaling after a workout, or meditating to close the session.

5. Practice Gratitude

After exercising, take a moment to thank your body for its strength and resilience. This simple practice fosters a positive mindset and deepens the emotional benefits of fitness.

Overcoming Challenges

Adopting mindfulness and spiritual practices in fitness requires patience and consistency. For women accustomed to fast-paced workouts or goal-oriented routines, slowing down to focus on the present moment can feel counterintuitive at first. However, with time and dedication, the rewards—both physical and emotional—become evident.

Additionally, it’s important to remember that mindfulness and spirituality are deeply personal. There’s no one-sizefits-all approach, and women should feel free to experiment with different practices until they find what resonates most.

A New Paradigm for Fitness

The integration of mindfulness and spiritual practices into fitness routines represents a paradigm shift, redefining what it means to be healthy. For women, this approach offers a way to reclaim their relationship with exercise, free from external pressures or rigid standards. It’s about finding balance, honoring the body’s needs, and cultivating joy in movement.

Ultimately, fitness becomes more than a means to an end—it becomes a pathway to wholeness, self-discovery, and lasting well-being.

The Economics of Fitness: How Women Leaders are Shaping the Industry

In recent years, the fitness industry has experienced remarkable growth, fueled by a cultural shift towards health-conscious living and technological innovation. Among the driving forces behind this evolution are women leaders who are redefining how

fitness is perceived, delivered, and monetized. From pioneering boutique studios to building digital platforms and reshaping fitness apparel, women are not only influencing trends but also challenging traditional industry norms.

From boutique studios to digital platforms, women leaders are shaping the future of fitness with innovation, accessibility, and a focus on holistic well-being.

Transforming Fitness Spaces

Women have played a pivotal role in diversifying the fitness landscape. They’ve spearheaded the development of boutique studios and personalized training spaces that cater to a broader demographic, including groups often overlooked by traditional gyms. These spaces prioritize inclusivity, offering programs for individuals of all ages, body types, and fitness levels. By tailoring services to unique needs— such as pre- and post-natal fitness, body-neutral training, and age-specific exercises—women-led fitness businesses are creating environments that feel welcoming and empowering.

The economic impact of these initiatives is significant. Boutique studios now account for a substantial portion of the fitness industry’s revenue, demonstrating that specialized services can rival, and even outpace, larger gym chains. Women leaders have been instrumental in designing these models, often combining fitness with a sense of community that builds loyalty and repeat engagement. This approach has created a niche market that thrives on word-of-mouth promotion, customer retention, and personalized experiences.

Fitness in the Digital Age

The shift to digital fitness platforms has been another area where women have excelled as innovators and leaders. Streaming workouts, mobile apps, and virtual coaching have become staples of modern fitness, largely due to their accessibility and convenience. Women entrepreneurs have leveraged this trend, creating platforms that address the barriers many face when accessing traditional fitness settings—such as

lack of time, geographic constraints, or discomfort with public exercise spaces.

By combining high-quality content with user-friendly technology, these platforms have opened up new revenue streams in subscription models, pay-per-class formats, and on-demand services. Additionally, women leaders have introduced features like mental health integration, habit tracking, and community challenges to enhance user experience. The ability to adapt quickly to trends, such as incorporating mindfulness practices or tailoring programs for at-home workouts, has made these platforms not only profitable but also indispensable.

Apparel and Equipment Innovation

The fitness apparel and equipment sector has undergone a transformation as well, driven in large part by women’s influence. Functional and fashionable activewear has emerged as a key segment of the industry, with women at the helm of design and branding. By focusing on comfort, inclusivity, and performance, women-led brands have shifted the narrative from aesthetics to empowerment. They’ve introduced extended sizing, adaptive clothing for diverse needs, and innovative materials that enhance movement while being eco-friendly.

This shift has also spurred collaborations with major retail and online platforms, allowing smaller, women-led businesses to gain visibility and market share. Women leaders are also behind the push for ethically produced goods, resonating with a growing consumer demand for sustainability. The result is a thriving segment that not only generates significant economic value but also redefines consumer expectations around fitness gear.

Community Building as a Business Model

One of the hallmarks of women-led fitness enterprises is the emphasis on community. Whether through in-person classes, online forums,

or social media engagement, these businesses often prioritize creating connections over simply selling services. This strategy has proven to be both impactful and profitable. When customers feel like they are part of a supportive group, they are more likely to remain loyal to the brand and share their experiences, driving organic growth.

The financial benefits of this approach extend beyond traditional memberships or product sales. Community-focused businesses often see additional revenue from events, workshops, and branded merchandise. Moreover, the sense of belonging fosters longterm engagement, reducing churn

rates and ensuring a steady income stream.

Women Leaders Reshaping the Narrative

Women’s leadership in fitness extends beyond their businesses; it also challenges societal norms about health, beauty, and body image. By promoting body neutrality, mental health, and holistic well-being, these leaders are redefining success in fitness. This approach resonates with modern consumers who value authenticity and inclusivity, strengthening brand loyalty and driving sustained growth.

Economically, this reframing has opened up new markets and demo-

graphics, particularly among individuals who may have previously felt excluded or alienated by traditional fitness marketing. By shifting the focus to health and empowerment rather than appearance, women leaders are tapping into a wider audience that values meaningful and sustainable fitness solutions.

The Economic Ripple Effect

The rise of women leaders in fitness has had a ripple effect on adjacent industries. Their success has influenced wellness tourism, nutrition, and mental health services, creating opportunities for cross-industry partnerships. For example, fitness retreats that combine travel with tailored exercise programs or col-

laborations with meal-prep companies offering health-conscious recipes demonstrate the interconnected nature of this ecosystem.

These ventures not only contribute to the fitness industry’s growth but also highlight the entrepreneurial potential of women leaders to innovate across sectors. The cumulative economic impact is profound, driving billions of dollars in revenue while promoting healthier lifestyles globally.

Looking Ahead

As the fitness industry continues to evolve, women leaders are likely to remain at the forefront of innovation and growth. Their ability to

identify and address unmet needs, foster community, and adapt to emerging trends positions them as key players in shaping the future of fitness. With a focus on inclusivity, accessibility, and holistic health, these leaders are proving that economic success and positive social impact can go hand in hand.

The economics of fitness is no longer just about memberships and machines; it’s about creating meaningful, lasting change. Through their vision and resilience, women leaders are not only shaping the industry—they are redefining its potential.

Wanderlust and Wellness: How Women Entrepreneurs

are

Combining Travel and Fitness

In recent years, the combination of travel and fitness has become a powerful trend, especially among women entrepreneurs who are redefining what it means to live a balanced, fulfilling life. These women are not just chasing business success—they are also embracing a lifestyle that prioritizes health, adventure, and personal growth. For many, travel

and fitness are no longer separate pursuits but integral parts of their entrepreneurial journey.

As the world becomes increasingly interconnected, the possibilities for exploration and self-improvement are endless. More women than ever are choosing to blend their wanderlust with their wellness rou-

tines, and in doing so, they are reshaping what it means to be an empowered woman in business. Whether it’s by discovering new fitness practices while exploring foreign lands or using travel as a tool for mental clarity and inspiration, women entrepreneurs are showing that balance can be found between ambition and self-care.

The Rise of the Wanderlust and Wellness Movement

In a world that often glorifies hustle and the constant grind, the idea of combining travel with fitness offers a refreshing shift. Many women entrepreneurs are rejecting the notion that success is solely about work and are instead integrating aspects of wellness—such as physical fitness, mindfulness, and relaxation—into their daily lives. This new approach challenges the traditional narrative of business success and encourages a more holistic lifestyle that fosters both professional and personal growth.

The appeal of this lifestyle is evident in the rise of wellness retreats, fitness travel destinations, and adventure-based wellness programs.

These experiences are designed to help individuals disconnect from the demands of everyday life, recharge, and reconnect with their bodies. As women continue to enter the entrepreneurial space, they are increasingly looking for ways to harmonize their love for travel with their commitment to maintaining physical health and mental well-being.

Travel as a Source of Inspiration and Clarity

For many women entrepreneurs, travel is not just about leisure or exploration—it is an essential part of their creative process and business development. Traveling opens new perspectives, challenges pre-existing notions, and helps break the monotony of daily routines. The ex-

periences gained from traveling often lead to moments of clarity and inspiration, allowing entrepreneurs to see their business in a fresh light.

Travel can also provide a much-needed break from the relentless pace of entrepreneurship. By stepping away from work, women can cultivate a sense of peace and mental clarity, which often results in better decision-making, heightened creativity, and renewed energy. Whether it’s hiking in the mountains, doing yoga on the beach, or simply spending time in nature, the physical act of moving the body can help clear the mind and reset the spirit.

For entrepreneurs, the ability to experience new environments and cultures is more than just a luxury—it’s a form of self-care that fuels creativity, fosters personal growth, and enhances business innovation.

Fitness on the Go: Adapting Wellness Routines to a Busy Life

One of the unique challenges of being a woman entrepreneur is the constant juggling of responsibilities. For many, finding time for fitness can seem like a daunting task amidst meetings, deadlines, and the daily grind. However, the rise of fitness travel has provided women with new ways to stay active, even while on the road.

Fitness routines that once required a gym or studio membership are now easily adaptable to any setting. Whether it’s a morning run along a foreign coastline, a sunrise yoga session in a remote location, or bodyweight exercises in a hotel room, women entrepreneurs are learning to make fitness a seam-

less part of their travel experiences. These spontaneous workouts not only support physical health but also contribute to emotional and mental well-being.

For many women, travel offers the opportunity to explore new fitness practices that may not be available in their hometowns. For example, attending a Pilates class in Paris, trying tai chi in China, or practicing meditation in India can open the door to holistic wellness practices that enhance both the body and mind. By integrating these new experiences into their daily lives, women entrepreneurs are developing a deeper connection to their health and their work.

Wellness Retreats and Fitness Travel: An Entrepreneurial Edge

Another growing trend among women entrepreneurs is participating in wellness retreats and fitness-based travel programs. These retreats often combine exercise, mindfulness, and personal development, offering a holistic approach to well-being that empowers women both personally and professionally. For many entrepreneurs, these retreats serve as a powerful tool for recharging their energy and refocusing their intentions.

Wellness retreats are typically held in scenic locations, such as mountains, beaches, or remote countryside settings, where participants can disconnect from the outside world and fully immerse themselves in self-care. These retreats may include activities such as yoga, meditation, hiking, cooking classes, or fitness boot camps, all designed to promote physical health, mental clarity, and emotional healing.

Entrepreneurs who attend these retreats often return with renewed energy, fresh perspectives on their businesses, and a deeper understanding of themselves.

Fitness travel has also seen a rise in popularity, with many women opting for trips that combine their love of travel with their passion for staying fit. Fitness-focused travel experiences can range from cycling tours through European villages to surfing lessons in Bali, and everything in between. These trips allow women to engage in their favorite physical activities while exploring new destinations, all while maintaining their fitness goals.

The Benefits of Wanderlust and Wellness for Female Entrepreneurs

For women entrepreneurs, the benefits of combining travel and fitness are far-reaching. The most obvious benefit is physical health—exercise and movement are essential components of a well-rounded lifestyle, and regular physical activity can boost energy, enhance mood, and

improve overall well-being. However, the benefits go beyond just physical health.

Travel and fitness together offer an opportunity for mental rejuvenation. In the fast-paced world of entrepreneurship, it’s easy to become overwhelmed by stress and burnout. Taking time to travel and engage in physical activity can help manage stress levels, increase mental clarity, and foster greater emotional resilience. This balance between work and wellness ensures that women entrepreneurs can maintain their productivity and creativity without sacrificing their personal well-being.

Moreover, the opportunity to experience different cultures and landscapes enriches an entrepreneur’s understanding of the world, which can enhance their business acumen. Exposure to different ways of life, unique business practices, and diverse perspectives can influence entrepreneurial thinking and spark new ideas for growth and innovation.

Building a Sustainable Wanderlust and Wellness Lifestyle

The key to successfully integrating travel and fitness into the life of a female entrepreneur is balance. While travel offers inspiration and rejuvenation, it’s important to create a lifestyle that is sustainable, both personally and professionally. Women entrepreneurs must find ways to make wellness a consistent priority, even when life becomes busy or unpredictable.

Incorporating regular fitness routines, practicing mindfulness, and taking time for occasional retreats or getaways can create a lasting impact on an entrepreneur’s personal well-being and professional performance. It’s about finding the right balance between work, wellness, and travel, ensuring that all three components support and enhance each other.

The fusion of wanderlust and wellness is a powerful movement among women entrepreneurs that reflects a growing desire for holistic, balanced living. By embracing travel as a source of inspiration and fitness as a tool for self-care, women are demonstrating that success in business is not just about professional achievement—it’s also about personal fulfillment, mental clarity, and physical health.

Through travel and fitness, women entrepreneurs are not only enhancing their own lives but also setting an example for others to follow. They are showing that it is possible to live a life full of adventure, health, and entrepreneurial success—all while nurturing the body, mind, and spirit. In this way, wanderlust and wellness have become more than just trends; they are integral elements of a new entrepreneurial mindset that values personal growth as much as business achievement.