Where is the ROI of Digital Signage

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Where is the

ROI

of digital signage?

SAVE by replacing old prints

New campaign every week (promotion, product launch, etc) Print posters needed per campaign 100pcs x 4 times a month Price of one quality 47” (110x70cm) poster 14€/pcs x 400 per month incl. graphic design, print and material costs, logistics and distribution, installation, recycling of old prints

REPLACE 25 POSTERS WITH DIGITAL DISPLAYS Price of a professional 47” screen, one time cost Initial investment (1st year) SaaS service for distribution

1000€/pcs x 25 25000€ 26€/pcs/month

incl. content management and distribution via Internet, graphic templates

-5600€/month -67200€/year

-25000€ -650€/month -7800€/year

1st year

67200€ (print) - 32800€ (screens)

SAVE

After 1st year

67200€ (print) - 7800€ (screens)

SAVE

EARN by selling MORE

+34 400€ +59 400€

Price of 46” digital pylon, ALL-IN-ONE solution+delivery (initial investment) -1830€ Price of an ad spot sold to vendors/partners (10 seconds) OR growth in sales revenues +870,50€ One sold ad spot per week, one screen = investment -1830€ / revenue +870,50€

Investment payback time

One sold ad spot per week, 10 screens = investment -18300€ / revenue +870,5€

Investment payback time

2,9 weeks

CASE EXAMPLE

7,5 months

= investment and costs -29260€ (1st year) / revenue per year +69640€ =

ROI +138%

Initial investment -18300€ (10 screens) Marketing and management costs (employee time used to sell ad spots and manage content) -235€/week 5 ad spots (50 seconds) sold to vendors per week, altogether 16 weeks of a year (summer season) 16 x 5 x +870,5€ OR growth in sales due to target marketing with digital screens +1339,2€/week

www.firstview.fi


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