Where is the
ROI
of digital signage?
SAVE by replacing old prints
New campaign every week (promotion, product launch, etc) Print posters needed per campaign 100pcs x 4 times a month Price of one quality 47” (110x70cm) poster 14€/pcs x 400 per month incl. graphic design, print and material costs, logistics and distribution, installation, recycling of old prints
REPLACE 25 POSTERS WITH DIGITAL DISPLAYS Price of a professional 47” screen, one time cost Initial investment (1st year) SaaS service for distribution
1000€/pcs x 25 25000€ 26€/pcs/month
incl. content management and distribution via Internet, graphic templates
-5600€/month -67200€/year
-25000€ -650€/month -7800€/year
1st year
67200€ (print) - 32800€ (screens)
SAVE
After 1st year
67200€ (print) - 7800€ (screens)
SAVE
EARN by selling MORE
+34 400€ +59 400€
Price of 46” digital pylon, ALL-IN-ONE solution+delivery (initial investment) -1830€ Price of an ad spot sold to vendors/partners (10 seconds) OR growth in sales revenues +870,50€ One sold ad spot per week, one screen = investment -1830€ / revenue +870,50€
Investment payback time
One sold ad spot per week, 10 screens = investment -18300€ / revenue +870,5€
Investment payback time
2,9 weeks
CASE EXAMPLE
7,5 months
= investment and costs -29260€ (1st year) / revenue per year +69640€ =
ROI +138%
Initial investment -18300€ (10 screens) Marketing and management costs (employee time used to sell ad spots and manage content) -235€/week 5 ad spots (50 seconds) sold to vendors per week, altogether 16 weeks of a year (summer season) 16 x 5 x +870,5€ OR growth in sales due to target marketing with digital screens +1339,2€/week
www.firstview.fi