Source 2019

SOURCE 2019 fishergerman.co.uk

Preparing to sell Key considerations and steps to a successful sale Exploring your home’s potential Practical planning advice for extensions, conversions and more I nterior trends for 2019 A look at maximalism vs minimalism

17 Burwardsley, Chester

A lovely family home with superb views

7

Thinking of selling?

14

Characterful 16th century property

26

A superb country residence

The perfect marketing mix Skilfully creating the best possible marketing strategy

34 A captivating position with wonderful views

PAGE 2 | SOURCE 2019

31

23 Stylish detached period cottage with super garden room

33 Understanding Stamp Duty Cutting through the confusion

Thinking about a new home?

36

44 An exceptional contemporary house

Welcome

to our latest edition of Source It’s always a pleasure to showcase a selection of the houses that we are offering for sale. I hope you enjoy browsing and that it gives you a flavour of the properties that we are known for, including cottages, new homes, village and country houses.

Since our last edition of Source, we have found ourselves in uncharted territory economically and politically. We have seen the share prices of household property names plunge to new depths leading to estate agency branch closures. We have seen online agents begin to fail leaving just one or two dominant players who appear to be robust enough to weather the storm.

Despite the inclement market conditions, I am very proud to report that our sales teams have delivered their best ever year. It is clear that with the correct approach to the property market and the reassurance that our underlying economy is robust, there are many committed buyers and sellers who are confidently and successfully moving house.

We have witnessed some slow-paced house price rises, but inflation has risen at a slightly faster rate which has effectively cancelled out any gains. In real terms therefore, we can trace small price declines.

That said, there are significant regional variations and some areas have bucked the trend. Arguably, the

housing market is gently correcting itself and it’s a surprisingly calm marketplace in which to operate.

We are feeling confident about our continued success, so much so that we have decided that the time is right to establish a new residential property team in our town-centre premises in Knutsford. We are really pleased to have recruited Rod Waldron to head up this team. Rod brings vast experience and excellent area knowledge, and most importantly embodies the things we hold dear, putting first-class customer service at the forefront of his approach. In the last year we have also significantly expanded our New Homes business, with Ella Cartwright taking on the role of National New Homes Manager. You can read more about our new homes offering on page 36.

This is a distinctly residential publication, but as I hope you’ll know, Fisher German deliver property work across six sectors: residential, commercial, rural, development, utilities and infrastructure, and sustainable energy. Our website is well worth a visit for more information or turn to page 46 for contact details.

We have experts in virtually any property-related matter you can think of; if you need advice, I or any of the contacts on the next page would be more than happy to help.

I regularly read our Feefo testimonials and am pleased by the overwhelmingly positive feedback. We do our best to focus on what our clients need and it all boils down to care and attentive service. We make every effort to provide the very best marketing solutions and carefully match buyers to clients to deliver best results – but perhaps this is just the job, and our differentiator is our impeccable service.

Alasdair Dunne

…our differentiator is our impeccable service.

Head of Residential Sector alasdair.dunne@fishergerman.co.uk

fishergerman.co.uk | PAGE 3

Your key contacts...

Ben Longstaff

Matthew Allen

Ashby de la Zouch

Banbury

07917 064657

07810 378190

ben.longstaff@fishergerman.co.uk

matthew.allen@fishergerman.co.uk

Molly Dickson

Christian Sanders

Bedford

Bromsgrove and Worcester

07741 264143

07799 697791

molly.dickson@fishergerman.co.uk

christian.sanders@fishergerman.co.uk

Michael Harris

Rachel Ashworth

Chester

Doncaster and Newark

07870 961711

07855 077152

michael.harris@fishergerman.co.uk

rachel.ashworth@fishergerman.co.uk

William Green

Victoria Oldham

Market Harborough

Stafford

07855 128817

07970 430519

william.green@fishergerman.co.uk

victoria.oldham@fishergerman.co.uk

Matthew Davis

Tom Dennes

Thame

Worcester and Hereford

07880 385037

07587 033061

matthew.davis@fishergerman.co.uk

tom.dennes@fishergerman.co.uk

Rod Waldron

Ella Cartwright

Knutsford

New Homes Agency

07810 378187

07580 323827

roderick.waldron@fishergerman.co.uk

ella.cartwright@fishergerman.co.uk

Richard Gadd

Stuart Flint

National Country Agency Team

National Country Agency Team

07966 481487

07501 720422

richard.gadd@fishergerman.co.uk

stuart.flint@fishergerman.co.uk

PAGE 4 | SOURCE 2019

16

PLEASE CHECK THAT ALL Regional office OFFICES ARE ON HERE AND WHERE YOU Satellite office WANT THEM

17

6 10 5

‌and where to find us...

12

13

1 11

7 15 8

Ashby de la Zouch 01530 410840 ashbyagency@fishergerman.co.uk

1

Banbury 2 01295 271555 banburyagency@fishergerman.co.uk

3

2 14 9

4

Bedford 3

01234 823661 bedfordagency@fishergerman.co.uk

Market Harborough 11

01858 410200 marketharboroughagency @fishergerman.co.uk

Canterbury 4

01227 477877 canterburyagency@fishergerman.co.uk

Newark 12

01636 642506 newarkagency@fishergerman.co.uk

Chester 5

01244 409660 chesteragency@fishergerman.co.uk

Stafford 13

01785 257011 staffordagency@fishergerman.co.uk

Doncaster 6

01302 243930 doncasteragency@fishergerman.co.uk

Thame 14

01844 212004 thameagency@fishergerman.co.uk

Halesowen 7

0121 561 7888 halesowenagency@fishergerman.co.uk

Worcester 15

01905 726220 worcesteragency@fishergerman.co.uk

Hereford 8

01432 802545 herefordagency@fishergerman.co.uk

Hexham 16

07584 685696 hexham@fishergerman.co.uk

Hungerford 9

01488 662750 hungerfordagency@fishergerman.co.uk

Ripon 17

07501 720416 ripon@fishergerman.co.uk

Knutsford 10

01565 757970 knutsfordagency@fishergerman.co.uk

National Country Agency Team

020 7870 7799 ncat@fishergerman.co.uk

/company/fisher-german-llp @FisherGerman @fisher_german www.facebook.com/FisherGermanLLP/

A fine Grade II* Listed Tudor manor house

Morton Bagot, Warwickshire • • • • • • • •

£

Fascinating family home, about 5,425 sq ft 5 bedrooms and 4 reception rooms Superb outbuildings, about 4,855 sq ft Income potential approx £60,000 – £80,000 Planning and LBC to extend and improve Superb views over own land Tranquil yet commutable spot Private gardens and grounds, 9.15 acres

Guide price – £1,500,000 Worcester: 01905 726220

PAGE 6 | SOURCE 2019

Adderbury, Oxfordshire Charming family home full of character • • • • • • • •

£

Open-plan sitting/dining room Kitchen/breakfast room, utility room 3 first floor double bedrooms, bathroom Second floor master suite Walled rear garden with store and shed Off-street parking Desirable village location Well presented throughout

Guide price – £660,000 Banbury: 01295 271555

Finstall, Worcestershire Imposing Victorian residence set in over 7 acres with annexe • • • • • • • •

£

7 bedrooms, 2 en suites, 2 bathrooms 5 reception rooms, kitchen, larder Laundry, 2 cloakrooms, cellar 1 bedroom annexe with balcony Planning permission for further potential In all approx 8,321 sq ft Garden and grounds, in all 7.23 acres EPC ratings F and G

Guide price – £1,475,000 Bromsgrove: 01527 575525

Hilton, Derbyshire 16th century period property, full of character • • • • • • • •

£

Kitchen and utility room 4 reception rooms 4 first floor bedrooms Dressing room and 2 bathrooms 2 further bedrooms/attic storerooms Grade II* Listed Mature gardens Approximate floor area 3,495 sq ft

Guide price – £625,000 Ashby de la Zouch: 01530 410840

fishergerman.co.uk | PAGE 7

Clotton Hoofield, Huxley An outstanding barn conversion with wonderful countryside views • • • • • • • •

£

Open-plan kitchen, family and dining room Sitting room, study, utility 5 en suite double bedrooms Four-bay stable/garage block Gardens with exceptional views Approx 3,455 sq ft of living space In all extending to approx 1.015 acres EPC rating C

Guide price – £1,250,000 Chester: 01244 409660

Malvern, Worcestershire Modern country residence in an idyllic setting • • • • • • • •

£

2 reception rooms, conservatory, study 5 bedrooms, 2 en suite, dressing room Kitchen breakfast room, utility, boot room Detached double garage with annexe In all approximately 4,922 sq ft Stables, manège, paddock In all approximately 4.15 acres EPC rating D

Guide price – £1,500,000 Worcester: 01905 726220

Stoke Albany, Leicestershire A charming well modernised double fronted stone cottage • • • • • • • •

£

Sitting room, dining room Breakfast kitchen, utility, cloakroom 2 double bedrooms, bathroom Ground floor bedroom with en suite Private rear gardens Outbuildings Front garden with off street parking EPC rating D

Guide price – £385,000 Market Harborough: 01858 410200

PAGE 8 | SOURCE 2019

Beautifully presented Grade II Listed property with wonderful rural views

Welford, Northamptonshire • • • • • • • •

£

Attractive entrance hall 3 reception rooms Well appointed kitchen 4 first floor bedrooms 2/3 second floor bedrooms 3 bath/shower rooms Brick outbuildings Garden with stunning rural views

Guide price – £695,000 Market Harborough: 01858 410200

fishergerman.co.uk | PAGE 9

Retford, Nottinghamshire A handsome and superbly presented Victorian Villa • • • • • • • •

£

Stunning interior design 3 reception rooms, study Kitchen breakfast room and utility 5 bedrooms including master suite 3 bathrooms Generous garaging and gym Landscaped gardens and grounds EPC rating D

Guide price – £895,000 Doncaster & Newark: 01636 642506

Oakamoor, Staffordshire A distinctive and luxurious Grade ll Listed family home • • • • • • • •

£

Exceptionally presented accommodation A wealth of period features Large kitchen/breakfast room Superb orangery & outdoor swimming pool Excellent sitting room and dining room 6 bedrooms and 4 bathrooms Cellar with games room, laundry, study Mature gardens and grounds, 4.69 acres

Guide price – £1,250,000 Stafford: 01785 257011

Long Crendon, Buckinghamshire A stunning and contemporary detached family home • • • • • • • •

£

4 double bedrooms Impressive family bathroom Large sitting room Kitchen/dining/family room Utility room and cloakroom Landscaped gardens Gated driveway EPC rating B

Guide price – £1,295,000 Thame: 01844 212004

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National Country Agency Team The knowledge and expertise provided by your local office is complemented and enhanced by our National Country Agency Team.

Whilst local and regional buyers make up the largest group of potential purchasers for most properties, the ability to reach and promote your property to a national market can be very important.

in the sale of a broad range of property, and typically with the sale of country houses, farms and estates. Where properties are more complex, or perhaps of a higher value, the team can provide technical expertise and guidance to chart a clear path through the myriad and often complex factors that could be influential in the sale.

The National Country Agency Team are specialists in this area.

Working as a dedicated team within Fisher German, they specialise

Please contact us at ncat@fishergerman.co.uk or ring 020 7870 7799.

Stuart Flint

Alasdair Dunne

Richard Gadd

Natalie Rix

Archie Egar

07501 720422

07501 720412

07966 481487

020 7870 7799

07817 562608

fishergerman.co.uk | PAGE 11

Historic Grade II Listed residence of early 17th century origins

Dodford, Worcestershire • • • • • • • •

£

5 Bedrooms, 2 bathrooms 3 reception rooms, study, conservatory Basement cinema room with bar Annexe with sitting room, bedroom and shower room Detached garage block In all approx 5,882 sq ft Formal and informal gardens, copse and paddock In all about 2.98 acres

Guide price – £1,350,000 Bromsgrove: 01527 575525

PAGE 12 | SOURCE 2019

Upper Bentley, Worcestershire A substantial Grade II Listed period farmhouse • • • • • • • •

£

3 reception rooms 5 bedrooms 2 bathrooms, cloakroom Kitchen breakfast room, utility House approximately 3,032 sq ft Outbuildings approximately 2,639 sq ft Heated swimming pool, tennis court Gardens and grounds of c 5.74 acres

Guide price – £795,000 Bromsgrove: 01527 575525

Malpas, Cheshire A beautifully refurbished cottage in a village location • • • • • • • •

£

Beautifully presented accommodation 4 reception rooms, breakfast kitchen Games room within the cellar 4 double bedrooms, 3 bath/shower rooms Dressing room/occasional bedroom Garage, extensive off-road parking Beautiful cottage gardens EPC rating C

Guide price – £595,000 Chester: 01244 409660

Everdon, Northamptonshire Contemporary barn conversion with 27 acres • • • • • • • •

£

Fabulous country setting with views Well-presented modern conversion Open-plan living/dining/kitchen 5 bedrooms (master en suite) Gardens, orchard, lake Farm buildings, field shelters, stores Fenced paddocks, about 27.5 acres EPC rating B

Guide price – £1,950,000 Banbury: 01295 271555

fishergerman.co.uk | PAGE 13

Thinking of selling?

There is extensive advice and opinion available about how best to market and sell a house, but getting the price right remains an essential part of the strategy. There are three key elements to consider when approaching pricing strategy, elements that utilise a blend of maths, knowledge and expert opinion.

Firstly, in-depth analysis of the current market is needed, specifically of prices achieved.

These ‘sold’ prices should be looked at based on £ per square foot, and it’s important to ensure that a good cross section of properties is considered. This will enable you to objectively place your house into a bracket based on all of its merits and weaknesses. A meticulous approach and honest appraisal are key to getting this first step right and should result in a figure within about 10% to 15% of the price you will achieve.

Step two involves some closer scrutiny of the comparison properties used in step one.

It’s important to examine successfully sold properties that are most closely aligned to your own. Depending on price and location it might be relevant to use houses that are within a mile or perhaps as far as 50 miles away. Understanding of the wider marketplace and successful interpretation of buyer trends will ensure that you are considering the most relevant and useful sold statistics.

Knowledge of buyers is an important element of step three, which is hypothetically “testing” the property against potential purchasers. An estate agent needs to be able to successfully predict a purchaser’s reaction to the property.

Might the buyer reach for their cheque book or for their car keys for a fast getaway? This carefully predicted reaction can help guide pricing and strategy. These three steps demonstrate that pricing is both a science and an art and your estate agent needs to be adept at both if you are to be successful.

Taking all the above into consideration, at the heart of the strategy the most important thing is still what you want to achieve, and you need to be confident that your estate agent understands you. Is the goal to sell at market price? Is achieving a premium price important? Is an immediate sale necessary? These important considerations will significantly influence pricing strategy.

If everything is taken into careful consideration, a guide price is settled upon and it’s time to prepare the property for sale, aesthetically, practically and administratively. This is a step not to be neglected as it can help ensure a smooth and successful sales process.

An agent needs to understand everything about a property so that when a buyer is identified the sale will be off to a good start and without needless delays. This could be checking that certain things are in place and are correct; for example title plan, planning consents, tenancy agreements and energy performance

PAGE 14 | SOURCE 2019

Key considerations

PRICE

KNOWLEDGE OF BUYERS

certificates. There may also be opportunities to explore value-adding enhancements, for example exploring possible planning permission for an extension or a new driveway. It is certainly never too early to call your agent and ask for advice and guidance.

We are often consulted two or three years in advance of a sale.

Before photographs are taken it is important to consider if there is anything that can be easily tackled that could make a real difference to how the property appears online, in adverts, in the brochure and then, of course, to viewers. A good presentation strategy should not only attract more viewers, it should help to develop interest and ensure that the best possible price is achieved.

Think about creating best first impressions and anticipate how the viewer may perceive the property. With a critical and objective eye, consider the decorative condition and

style of the property and also general house upkeep. Gardens and the exterior of the property need to be well maintained too.

Ensure that all these things are tackled before photography and before viewers look at the property. At Fisher German we take time to understand purchasers’ likes and dislikes, and getting your presentation right is part of the service we offer. On some occasions we may recommend an independent house presentation specialist and we can show you examples of when their ideas have made a dramatic difference to sales.

PRESENTATION

We understand the markets in which we operate and have the knowledge and experience to create successful marketing and pricing strategies. If you would like to discuss any aspect of this article, please do contact us – details can be found on page 4.

EXPLORING POTENTIAL

fishergerman.co.uk | PAGE 15

Medbourne, Leicestershire A charming family home set in delightful gardens with a large barn • • • • • • • •

£

Open plan kitchen/dining room Double sized reception room Study/den Master bedroom with en suite 3 further bedrooms Garden room Large brick barn/garage EPC rating D

Guide price – £750,000 Market Harborough: 01858 410200

Ombersley, Worcestershire Character property with annexe sitting in 3.28 acres • • • • • • • •

£

2 reception rooms Conservatory, study 4 bedrooms, 2 en suite 1 bedroom annexe P/p for two storey extension Detached office building, ample parking Gardens and grounds in all 3.28 acres EPC rating F

Guide price – £725,000 Worcester: 01905 726220

Stone, Staffordshire A splendid and interesting family home with mature gardens and grounds • • • • • • • •

£

A delightful country residence 2 large reception rooms Beautiful hallway, splendid staircase Kitchen/breakfast room 7 bedrooms, 3 bathrooms Beautiful mature gardens and garaging 3 self-contained apartments EPC rating E

Price on application Stafford: 01785 257011

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A splendid and spacious family home with superb views

Burwardsley, Chester • • • • • • • •

£

4 reception rooms, kitchen, utility Conservatory 4 bedrooms, 4 bath/shower rooms Detached ancillary building/office Detached double garage Formal gardens, 3 paddocks In all approximately 1.353 acres EPC rating E

Guide price – £950,000 Chester: 01244 409660

fishergerman.co.uk | PAGE 17

A beautifully situated residential farm

High Peak, Cheshire • • • • • • • •

£

Well-maintained stone farmhouse Self-contained 1 bed apartment Splendid entertainment barn Good range of multi-purpose outbuildings Equestrian barn with indoor school Grounds extending to about 88 acres Scope for extension, subject to planning EPC rating F

Guide price – £1,250,000 Knutsford: 01565 757970

PAGE 18 | SOURCE 2019

Welford, Northamptonshire An outstanding architect-designed new home with lovely rural views • • • • • • • •

£

Reception/dining hall Triple aspect sitting room Large open-plan living/kitchen Master bedroom with en suite 3 further bedrooms Double garage with office/annexe above Edge of village location Lovely rural views

Guide price – £745,000 Market Harborough: 01858 410200

Callow End, Worcestershire Exceptional country house in superb edge of village location • • • • • • • •

£

4 reception rooms Master bedroom suite, 3 further bedrooms Kitchen breakfast room, 2 bathrooms Detached coach house 1 bed annexe In all about 4,069 sq ft Gardens and paddock in all 2.04 acres Superb edge of village location EPC rating E

Guide price – £1,250,000 Worcester: 01905 726220

Clifton, Oxfordshire Unique and stylishly converted chapel • • • • • • • •

£

Peaceful village location Fabulous open countryside views Open-plan vaulted sitting/dining room Bespoke high specification kitchen 3 double bedrooms, luxury bathroom Easy motorway/mainline train access Ideally located for Soho Farmhouse EPC rating D

Guide price – £399,999 Banbury: 01295 271555

fishergerman.co.uk | PAGE 19

Burton, Rossett A beautifully presented wing of a stately hall • • • • • • • •

£

Spacious accommodation over 3 floors Galleried dining hall, drawing room Kitchen through family room, utility 4 double bedrooms, 4 bath/shower rooms Private landscaped gardens Single garage, extensive parking Parkland setting with lake EPC rating F

Guide price – £550,000 Chester: 01244 409660

Long Crendon, Buckinghamshire Grade II Listed family home with annexe and planning permission for an extension • • • • • • • •

£

Stunning kitchen/dining/family room Beautiful sitting room with open fire 4 double bedrooms Modern family bathroom Self-contained annexe South westerly facing garden Garage and off-road parking Planning permission for extension

Guide price – £1,295,000 Thame: 01844 212004

Winster, Derbyshire An impressive farmhouse, four cottages and equestrian facilities • • • • • • • •

£

Breakfast kitchen, 2 reception rooms 4 bedrooms, 2 en suite 4 individual cottages Superb equestrian facilities Well-maintained gardens and grounds Fabulous far-reaching views About 8 acres in all EPC rating F

Guide price – £1,450,000 Ashby de la Zouch: 01530 410840

PAGE 20 | SOURCE 2019

Exploring your home’s potential Many of us have wondered if our house, or a house we are considering buying, could work better if the layout was different or the available space was increased. The prevailing trend is for a spacious family kitchen. The key consideration is will it be possible? There is a great deal of confusion about what is acceptable and how to navigate the planning process when considering such changes to a property.

In most cases, adding a small extension to the rear and side of your property is automatically acceptable through government “Permitted Development Rights”. Garden rooms, garages and even swimming pool houses can be built without any formal planning submissions.* For example, a rear single-storey extension of up to 8m on a detached house is acceptable (some basic details must be submitted to the Council before development). So too is a rear two-storey extension up to 3m in length or a single-storey side extension up to half the width of the existing house! Terraced houses have smaller permitted extension sizes.

A new building in your garden curtilage can be up to 50% of your garden area so long as it is single-storey and not sited forward of the front elevation of the house. There are also Permitted Development Rights for domestic renewable energy schemes, such as solar PV/ thermal equipment; ground, water and air source heat pumps, and small-scale wind turbines.

It is worth bearing in mind that Listed buildings, conservation areas, Areas of Outstanding Natural Beauty and National Parks have greater restrictions, and the development of Listed buildings will need Listed Building Consent.

Where your development ideas fall outside Permitted Development Rights, you shouldn’t assume that the development will not be acceptable; it simply means that a planning application will be necessary. The majority of domestic proposals are granted full consent. Good design and careful consideration of neighbours are normally the key to a smooth planning process – that and good neighbourly relations! Make sure any new development does not block light to “habitable” rooms and ensure that any new habitable rooms you are proposing do not directly overlook other properties. The interactive house on Planning Portal (www.interactive.planningportal.co.uk) is an excellent tool to guide you.

Larger projects may require architectural and planning assistance, particularly if your site is in a more sensitive location such as a conservation area. Kay Davies who heads up the General Practice Planning Team at Fisher German comments that her planning and design experts are often called upon to guide clients through the process, helping realise the potential of their property and maximise value. “Whether it be a large extension or perhaps conversion of an old barn to a granny annexe, we can help you get there through good design and pragmatic planning.”

Full details of restrictions are set out in the Town and Country Planning (General Permitted Development) Order 2015, as amended. *

For further information... ...on anything you’ve read on this page please get in touch with Kay on 07733 124551 or kay.davies@fishergerman.co.uk

fishergerman.co.uk | PAGE 21

Kingsey, Buckinghamshire Bespoke barn conversion with far-reaching views • • • • • • • •

£

Converted to a high standard Attractive views of the Chiltern Hills Modern kitchen and bathrooms 5 double bedrooms, 3 bathrooms Parking, double garage South-facing garden with views Sought-after area, good access M40 EPC rating B

Guide price – £1,250,000 Thame: 01844 212004

Stoke Pound, Worcestershire Substantial detached residence in a rural setting • • • • • • • •

£

3 reception rooms Kitchen/dining room Master bedroom with en suite 5 further bedrooms, 3 bathrooms Office/garage, stabling In all approx 4,281 sq ft Garden, paddock – in all 1.76 acres EPC rating E

Guide price – £895,000 Bromsgrove: 01527 575525

Clifton, Derbyshire A lovely rural mid-terrace cottage with great views • • • • • • • •

£

Breakfast kitchen Sitting room Master bedroom 1 further bedroom Family bathroom Cellar Gardens to the rear EPC rating D

Guide price – £210,000 Ashby de la Zouch: 01530 410840

PAGE 22 | SOURCE 2019

Stylish detached period cottage with super garden room

Hellidon, Northamptonshire • • • • • • • •

£

Attractive period features Kitchen/breakfast room, dining room Sitting room, oak-framed garden room Utility room, cloakroom 3 bedrooms, family bathroom Garage, off-road parking Garden with entertaining terrace EPC rating E

Offers in excess of £495,000 Banbury: 01295 271555

fishergerman.co.uk | PAGE 23

Selling success

Adstone, Northamptonshire

SOLD

Melbourne, Derbyshire

SOLD

Malpas, Cheshire

SOLD

Long Crendon, Buckinghamshire

SOLD

Hook Norton, Oxfordshire

SOLD

Belbroughton, Worcestershire

SOLD

Compton, Worcestershire

SOLD

Blakedown, Worcestershire

SOLD

Medbourne, Leicestershire

SOLD

Chirk, Wrexham

SOLD

Stoke Albany, Leicestershire

SOLD

Barlaston, Staffordshire

SOLD

PAGE 24 | SOURCE 2019

Long Crendon, Buckinghamshire

SOLD

Little Houghton, Northamptonshire

SOLD

Tittensor, Staffordshire

SOLD

Whitbourne, Herefordshire

SOLD

Worcester City, Worcestershire

SOLD

Yarpole, Herefordshire

SOLD

Ingleby, Derbyshire

SOLD

Ellastone, Staffordshire

SOLD

Pulford, Cheshire

SOLD

Thame, Oxfordshire

SOLD

Cannock, Staffordshire

SOLD

Shutford, Oxfordshire

SOLD

fishergerman.co.uk | PAGE 25

The perfect marketing mix Baking the perfect cake is not just about having the right ingredients, it’s about how they are used and combined, and the same can be said for marketing a property. The abundant tools and platforms available need to be skilfully mixed to create the perfect marketing strategy, and we need a recipe with something for everyone.

The first step of your strategy is to commission a great set of photographs. For more on preparing for a sale, please do read our article on page 14. The next step is to approach the target market – then approach them again and again. Our mantra is gentle contact delivered relentlessly and it gets results. It would be detrimental to simply target the same demographic in the same way, so we blend a mix of traditional media with portal campaigns and social media. Each ingredient is carefully selected and added to the mix to create the best possible result.

Buyers approach their property search in different ways. Most use property portals such as Rightmove but some prefer to pick up the telephone, some peruse the local paper, and some may be inspired to buy when a tailor-made message pops up on their smartphone. This mix needs to be fully catered for with marketing across all relevant media and platforms.

Whatever channel it comes from, as interest develops, prospective purchasers will need information. We ensure we have the best

PAGE 26 | SOURCE 2019

material available, beautifully presented and highly informative.

We are often asked if traditional print is still relevant and to capture the whole market it undoubtedly is. In addition to great adverts in newspapers and magazines, our targeted New to Market postcards always generate a buzz around a property launch and a brochure that carefully showcases your property is a fantastic way to develop interest.

We present our properties on all of the major portals. Many agents have chosen two of the big three – Rightmove, Zoopla and OnTheMarket, but what if a buyer relies on a portal that your agent doesn’t use?

Competition amongst the big three has benefited sellers with each website doing all it can to be the portal of choice. If your agent is prepared, they approach online promotion strategically, changing the way a property looks online, presenting different features and keeping it firmly in the public eye, as opposed to a stagnant listing that fades from view after a few days.

Over the past few years, we have seen social media develop into a platform for businesses to promote their services and products in a very targeted and effective way. We know that house buyers are communicating with friends, catching up on news and finding their next home through social media so a presence is vital. Social media can also be an excellent way to appeal to the emotional side of property buying. We endeavour to highlight the lifestyle that comes with a property, focusing on unique or quirky features underlying its potential as a home and not simply a house.

It’s clear that to ensure the very best marketing for your property all angles need to be considered. Marketing communications must appeal directly to individual needs. Traditional marketing, comprehensive online marketing and multi-channel social media promotion can combine to create a potent and farreaching campaign that will create interest, encourage viewings, and hopefully secure the very best price for your property.

Lleweni, Denbigh A beautiful former carriage house in idyllic rural setting • • • • • • • •

£

Grade II* Listed Imposing gabled porch, entrance hall 2 reception rooms, breakfast kitchen Games/family room within cellar 4 bedrooms, 3 bath/shower rooms Beautiful landscaped gardens Detached double garage Approx 2,576 sq ft of accommodation

Guide price – £425,000 Chester: 01244 409660

Bradley Green, Worcestershire Impressive half moated Grade II Listed period property • • • • • • • •

£

5 bedrooms, luxury shower room, bathroom 4 reception rooms, dining kitchen Cloakroom, laundry Detached garage block and coach house Detached summer house In all about 5,185 sq ft Gated access to tree-lined drive Garden & grounds extending to 6.84 acres

Guide price – £1,175,000 Bromsgrove: 01527 575525

Medbourne, Leicestershire New detached cottage with superb living kitchen and wonderful views • • • • • • • •

£

Large living kitchen Separate sitting room Master bedroom with en suite 3 further bedrooms Family bathroom High quality development Large garden Stunning rural views

Guide price – £575,000 Market Harborough: 01858 410200

fishergerman.co.uk | PAGE 27

Chadshunt, Warwickshire Stunning contemporary barn conversion • • • • • • • •

£

Bespoke quality kitchen, utility room Family/breakfast room Dining hall, sitting room Ground floor bedroom suite Master and guest bedroom suites Triple garage with room above Rear garden bordering fields EPC rating D

Guide price – £925,000 Banbury: 01295 271555

Ullesthorpe, Leicestershire Substantial bungalow with paddock, stables and 1 bed annexe • • • • • • • •

£

3 bedrooms 2 bathrooms 2 reception rooms and study Stable block with 4 boxes Paddocks and woodland circa 5 acres 1 bedroom annexe As a whole or in lots EPC rating D

Guide price – £650,000 Market Harborough: 01858 410200

Sutton on the Hill, Derbyshire A superb four bedroom barn conversion • • • • • • • •

£

Spacious accommodation Contemporary and traditional features Sitting room with wood-burning stove 4 bedrooms, 2 en suite Drive and oak-framed carport Manageable gardens Stunning views EPC TBC

Guide price – £725,000 Ashby de la Zouch: 01530 410840

PAGE 28 | SOURCE 2019

Leigh, Staffordshire A splendid and spacious country house with outbuildings and land • • • • • • • •

£

Reception room and guest cloakroom Large drawing room and library Dining room with inglenook fireplace Cosy sitting room Large kitchen/breakfast room and utility 5 double bedrooms, 4 bathrooms Large brick barn, gardens and grounds EPC rating F

Guide price – £850,000 Stafford: 01785 257011

Abbots Morton, Worcestershire A superb family house in this wonderful rural location • • • • • • • •

£

3 reception rooms Conservatory 4/5 bedrooms, 3 bathrooms Kitchen breakfast room Office/bedroom 5 Detached double garage Garden, orchard, in all 0.48 of an acre EPC rating D

Guide price – £675,000 Worcester: 01905 726220

Long Crendon, Buckinghamshire Perfectly positioned on Long Crendon’s highly desirable High Street • • • • • • • •

£

Period features throughout 3 bedrooms Stunning orangery leading to garden Living room with inglenook fireplace Modern bathroom Sought after location Beautiful rear garden No onward chain

Guide price – £525,000 Thame: 01844 212004

fishergerman.co.uk | PAGE 29

Sutton Bonington, Leicestershire A fabulous contemporary house with equestrian facilities • • • • • • • •

£

Impressive kitchen with dining area Drawing room and sitting room Master bedroom, dressing room & en suite 3 further bedrooms and bathroom Stable block comprising 8 loose boxes Garage with groom’s flat above 1.90 acre paddock with manège EPC rating B

Guide price – £1,300,000 Ashby de la Zouch: 01530 410840

Woodstock Road, Oxford Handsome period house ideally located for Oxford city centre • • • • • • • •

£

Hall, drawing room, snug Sitting room, kitchen, utility room Garden room, cloakroom 10 bedrooms over 2 floors 2 bathrooms, 2 cloakrooms Drive with ample parking Garden, outbuilding, about 0.2 acre EPC rating E

Guide price – £2,800,000 Banbury: 01295 271555

Tilston, Malpas A charming country property with adjacent paddock • • • • • • • •

£

Situated in an idyllic setting Open-plan family kitchen, utility 4 reception rooms 4 bedrooms, 3 bathrooms Twin carport with stores and room above Brick garden buildings Beautifully landscaped gardens Adjoining paddock, in all c 2.19 acres

Guide price – £850,000 Chester: 01244 409660

PAGE 30 | SOURCE 2019

A superb country residence with lovely views

Longdon, Staffordshire • • • • • • • •

£

Tudor, Georgian and Victorian features 3 reception rooms, conservatory Beautifully fitted kitchen/breakfast room 5 bedrooms, 4 bath/shower rooms A range of small traditional stables Delightful gardens with lovely views Circa 4,267 sq ft EPC rating D

Guide price – £950,000 Stafford: 01785 257011

fishergerman.co.uk | PAGE 31

Duffield, Derbyshire An extraordinary property with far-reaching views • • • • • • • •

£

Reception hall and 3 reception rooms Open-plan living/dining kitchen Study, office/reception room Guest WC, shower room and second kitchen 5 bedrooms, self-contained guest suite Detached 1 bedroom annexe, outbuilding Extensive mature grounds, 6.02 acres EPC rating C and G

Offers in excess of £1,850,000 Ashby de la Zouch: 01530 410840

Tetsworth, Oxfordshire A spacious four bedroom detached family home • • • • • • • •

£

Kitchen/breakfast room 2 reception rooms Garden room 4 good-sized bedrooms 2 bathrooms Double garage Large garden with outbuildings EPC rating E

Guide price – £950,000 Thame: 01844 212004

Cauldon Low, Staffordshire Detached stone farmhouse set within 39 acres or thereabouts • • • • • • • •

£

2 pleasant reception rooms Kitchen and utility room Ground floor shower room 3 double bedrooms, family bathroom Stone detached barn with PP 39 acres or thereabouts Selling with no upward chain EPC rating D

Guide price – £800,000 Stafford: 01785 257011

PAGE 32 | SOURCE 2019

Understanding Stamp Duty There is no doubt that Stamp Duty Land Tax (SDLT) is a complicated business. The initial calculation is based on a progressive format and this can then be impacted by exemptions and additions. It is a tax that can be used to powerfully manipulate market activity, slowing down investors, trying to ease the burden on first-time buyers, increasing the tax burden on many – arguably a political pawn.

We try to cut through the confusion so we can let people know what their tax burden is likely to be. For a residential purchase that is the only property that you will own, this progressive tax is paid on everything above £125,000 as follows: • The next £125,000 (the portion from £125,001 to £250,000) – 2% • The next £675,000 (the portion from £250,001 to £925,000) – 5% • The next £575,000 (the portion from £925,001 to £1.5 million) – 10% • The remaining amount (the portion above £1.5 million) – 12% If you are buying a second home or buy-to-let property above £40,000 (unless this is the only property you own) you will have to pay an additional 3% on top of the amounts detailed above.

There is another distinct category of Stamp Duty, and that’s for non-residential or mixed use property. Sometimes the definition of mixed use can be confusing and you should take advice, however if you qualify the stepped regime is as follows: • Up to £150,000 – 0% • Above £150,000 and up to 250,000 – 2% • Above £250,000 – 5%

Our agency teams are highly knowledgeable and are often asked to provide advice about SDLT so please do get in touch with any questions you may have. To make life a little easier our website has an online Stamp Duty calculator to cut through the often-confusing world of SDLT and save you time – you can find it here: www.fishergerman.co.uk/stamp-duty-calculator

fishergerman.co.uk | PAGE 33

In a captivating position with wonderful views

Near Ledbury, Herefordshire • • • • • • • •

£

3 reception rooms, 6 bedrooms Self-contained cottage Home office with residential conversion consent Multi-purpose barn Swimming pool, tennis court Delightful mature gardens Surrounding pasture land In all about 23.6 acres

Guide price – £1,600,000 Hereford: 01432 802545

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Newton Harcourt, Leicestershire A beautifully positioned village property with a delightful garden • • • • • • • •

£

3 reception rooms Kitchen with utility Master bedroom suite 2 further double bedrooms Large family bathroom Potential for fourth bedroom stpp Delightful rear garden EPC rating E

Guide price – £425,000 Market Harborough: 01858 410200

Little Haywood, Staffordshire A two-storey farmhouse with a wealth of charm and character • • • • • • • •

£

A wealth of period features Large sitting room, inglenook fireplace Snug and ground floor cloakroom Kitchen/breakfast and utility room 3 first floor bedrooms and bathroom 3 second floor bedrooms & shower room Outbuildings and mature gardens EPC rating D

Guide price – £585,000 Stafford: 01785 257011

Odstone, Leicestershire Superb period farmhouse, equestrian facilities and great views • • • • • • • •

£

Reception hall and 3 reception rooms Farmhouse kitchen and utility room 7 bedrooms Games room and office 4 bath/shower rooms Extensive traditional range Garaging and stabling Superb grounds with formal gardens

Offers in excess of £1,600,000 Ashby de la Zouch: 01530 410840

fishergerman.co.uk | PAGE 35

Swarkestone Gardens

Thinking about a new home?

Over the last few years, there have been about 1.2 to 1.3 million house sales per annum. It’s interesting to note that new homes have formed an increasing percentage of these sales. According to current projections about a third of all the homes that people buy in 2019 will be new homes.

New homes are undoubtedly an option well worth considering. Newly constructed properties typically come with a 10-year warranty, covering structural defects, and it’s fairly common for developers to provide an additional and more comprehensive 2-year warranty, so you can relax in the knowledge that you’re not about to face a big unplanned bill. New homes are built with energy efficiency in mind

and to increasingly stringent specifications; both environmentally friendly and bank balance friendly!

For the security conscious the latest technology in locks, windows, lighting and alarms offers reassurance.

Some people express concern that a new-build option is at the expense of character and individuality, however many developers offer bespoke options allowing a variety of fixtures and finishes with choices on kitchen and bathroom styles. Buyers are highly demanding, and developers understand that they need to deliver aesthetically pleasing architecture that in some way complements the vernacular of the wider environment, whilst also delivering space and layout in tune with modern lifestyles.

Depending on the stage of the development build cycle, you may find that your friendly developer is willing to contribute towards legal fees or Stamp Duty or perhaps some internal upgrades – it’s always worth asking!

Picton Barns – A development of 13 bespoke barn conversions, each finished to exacting standards. The barns previously formed part of Picton Gorse Farm, a family-run traditional dairy farm three miles to the north-east of Chester City Centre.

Swarkestone Gardens – Swarkestone Gardens is a unique development of individually designed homes. With an emphasis on superior design, all properties are completed to an exemplary standard.

£

PAGE 36 | SOURCE 2019

Prices from £480,000

£

Prices from £464,995

If a new home is a real consideration for you... ...then you might be interested to know that there are a number of distinct buying advantages. Firstly, and perhaps obviously, there won’t be an upward chain, but more interestingly, you may be eligible for a buying scheme. There are four to consider: Help to Buy equity loan, Starter Homes Initiative, Assisted Move and finally Part Exchange. These options are explored in the table below.

The Help to Buy Scheme is currently available to first-time buyers and most home movers (eligibility requirements are due to change in 2021). Under the scheme the government lends you up to 20% of your newly built home, so you will only be required to raise 5% of the property and a 75% mortgage will make up the rest.

The Starter Homes Initiative is a government initiative that aims to provide up to 200,000 affordable new-build homes to first-time buyers in England by 2020. The properties will be built on brownfield land and sold at a 20% discount compared to the market price in the area.

Assisted Move helps you sell your current property, allowing you to purchase your new home. The developer asks local agents to value your home, then together you select an agent and agree the marketing price. Once agreed, the developer will reserve your new home, typically for 4 weeks. If your sale is agreed you fully reserve your new home and progress towards exchange. If your property hasn’t sold the developer will review the interest on your property and either agree to extend the time period or cancel the reservation.

For further information... ...on anything you’ve read on this page or to enquire about the properties below please get in touch with Ella on 07580 323827 or ella.cartwright@fishergerman.co.uk

Mount View Development – Superbly located on the edge of Malpas, the exclusive Mount View Development offers an exceptional quality of product and specification with stunning countryside views.

Part Exchange is the same principle as trading in your car for a new one. This scheme enables you to trade in your home as part payment for a new-build property (subject to each developer’s rules and regulations). Whilst part exchanging is incredibly convenient to qualify, properties will need to be competitively priced.

Manor Fields – Located in the attractive Worcestershire village of Bishampton, Manor Fields is a prestigious development built by Cotswold Oak.

£

Prices from £695,000

£

Prices from £395,000

fishergerman.co.uk | PAGE 37

Exceptional contemporary house with a remarkable specification

Ambaston, Derbyshire • • • • • • • •

£

Open-plan living/dining kitchen Sitting room, cinema room, study Extensive master bedroom suite 2/3 further bedrooms 2 shower rooms Triple garage, garden studio Grounds extending to approx. 0.9 of an acre EPC rating C

Guide price – £1,250,000 Ashby de la Zouch: 01530 410840

PAGE 38 | SOURCE 2019

Marston St Lawrence, Oxon/Northants Extended property in delightful hidden rural position • • • • • • • •

£

3 reception rooms, conservatory Kitchen/breakfast room, utility 5 bedrooms (1 en suite), bathroom Integral double garage, cellar Outbuilding offering potential Gardens, grounds with pond and stream In all about 1.25 acres EPC rating E

Guide price – £1,195,000 Banbury: 01295 271555

Arnesby, Leicestershire A lovely family house with beautiful gardens • • • • • • • •

£

Spacious entrance hall Living kitchen with separate utility 3 reception rooms, study 4 bedrooms, master with en suite Ample parking Garage Delightful mature rear gardens EPC rating D

Guide price – £695,000 Market Harborough: 01858 410200

Corwen, Denbighshire An imposing country house in an elevated setting • • • • • • • •

£

Spacious family accommodation 2 reception rooms, breakfast kitchen Conservatory, substantial cellar 6 bedrooms, 4 bath/shower rooms Substantial former coach house Formal gardens and paddock In all extending to approx 6.52 acres EPC rating F

Guide price – £695,000 Chester: 01244 409660

fishergerman.co.uk | PAGE 39

Hanbury Park, Worcester City Traditional 4 bedroom detached property in desirable area • • • • • • • •

£

Sitting room, dining room 4 bedrooms, family bathroom, cloakroom Kitchen breakfast room, utility In all approximately 1,592 sq ft Front and rear gardens, driveway Period features throughout Walking distance to Worcester City centre EPC rating D

Guide price – £500,000 Worcester: 01905 726220

Towersey, Oxfordshire A six bedroom family home with substantial outbuilding • • • • • • • •

£

Presented in immaculate condition Approximately 4,000 sq ft Double detached garage Spacious kitchen with AGA and cooker Large private rear garden Substantial outbuilding Separate orchard EPC rating E

Guide price – £1,350,000 Thame: 01844 212004

Little Haywood, Staffordshire A most delightful 5 bedroom family home with spacious accommodation • • • • • • • •

£

Impressive period residence 3 beautiful reception rooms Bespoke kitchen/breakfast room 5 spacious bedrooms and 3 bathrooms Garaging and outbuildings Mature garden Popular village location EPC rating E

Guide price – £850,000 Stafford: 01785 257011

PAGE 40 | SOURCE 2019

Hazelwood, Derbyshire A beautifully presented family home with fabulous views • • • • • • • •

£

4 reception rooms Kitchen with bi-fold doors 4 double bedrooms 2 bathrooms Extensive lawned gardens, 2 sheds Paddock extending to about 2.78 acres Elevated position, far reaching views EPC rating D

Guide price – £1,150,000 Ashby de la Zouch: 01530 410840

Wynnstay Hall Estate, Ruabon Part of a magnificent Grade II* Listed Georgian property • • • • • • • •

£

Imposing entrance portico Open-plan ground floor reception space Kitchen/breakfast room, cellars Drawing room with home cinema 4 bedrooms, 4 bath/shower rooms Residents’ parking Formal garden and parkland In all approx 3.5 acres

Offers over £625,000 Chester: 01244 409660

Heath House, Stafford Delightful 6 bedroom Georgian property with spacious accommodation • • • • • • • •

£

Reception hall Dining room, sitting room 4 first floor bedrooms 2 second floor bedrooms Garaging and tool store Stabling Mature gardens EPC rating F

Guide price – £800,000 Stafford: 01785 257011

fishergerman.co.uk | PAGE 41

Maximalism vs minimalism Is 2019 the year that less-is-more is replaced by more-is-more?

The pared-down aesthetics of minimalism have been a mainstay of interior design for many years.

Characterised by subdued hues, monochromatic palettes, clean lines and a focus on the functional, minimalism can really highlight the appeal of a space, making the most of light and architectural form. The orderly, clutterfree environment of a minimalist interior has even been said to reduce stress, imbuing a sense of calm and clarity.

Minimalism, however, is not without its detractors. A recent resurgence of maximalist interior design can be seen as a reaction to the sometimes restrictive minimalist trend. Maximalism embraces vibrancy and excess. Interior inspiration can be taken from various and multiple architectural periods and design styles.

Colours clash, patterns and textures are layered to create visual interest and intrigue, shelves are stacked, and rooms are heavily decorated.

If minimalism celebrates a space by stripping it back to its essentials, maximalism does so by packing it to the rafters with a riot of colour.

Whatever your interior preference, it’s not always easy, or practical for modern family life, to adopt interior trends wholesale. Whichever style appeals to you can be used in small ways through your home – and there is no reason why maximalist and minimalist influences shouldn’t be used together.

PAGE 42 | SOURCE 2019

A minimalist environment can take inspiration from maximalism in many ways. A gallery wall can combine a diverse selection of art to create a vibrant focus.

Differently upholstered or different styles of furniture can be combined in the same space and a flash of clashing colour in a small area will draw the eye without overwhelming. Glass cabinets or open shelving can be used to display colourful books, ceramics, art, or anything you want.

Restrained use of standout homewares – light fittings for example – can create a focal point for a room. To bring minimalist influences to a maximalist interior, try a tonal approach and go for hues from the same palette, for example blues, aquamarine and turquoise, or orange, vermillion and cerise. If wallpaper is bold, keep window dressings and furniture simple. Decorative items can be displayed in one designated area, leaving other surfaces simple and clutter free.

If you are preparing to sell your home it is worth considering erring on the side of minimalism. Maximalist styles can be quite an acquired taste and will often express the unique personality of their creator. It may be hard for buyers to imagine how they can stamp their own personality onto a house if someone else’s is expressed quite so boldly. It’s not about creating a space devoid of warmth and character, but decluttering. Adopting a relatively neutral colour scheme and ensuring homewares are tonal and complementary will likely ensure your home appeals to as wide an audience as possible.

Minimalism and maximalism are extremes. Considering which aspects of each will suit you, your home and lifestyle will create a unique and personal interior style, but remembering that buyers want to imagine how they can express their own style is important when it comes to selling.

fishergerman.co.uk | PAGE 43

Long Crendon, Buckinghamshire An exceptional contemporary detached house • • • • • • • •

£

4 double bedrooms Impressive master suite Kitchen/dining/family room Utility room and cloakroom Large sitting room Raised and landscaped gardens Gated driveway EPC rating B

Guide price – £1,395,000 Thame: 01844 212004

Hough Green, Chester An exquisitely presented property • • • • • • • • •

£

Breakfast kitchen Open-plan dining through garden room Drawing room, utility, cloakroom 4 double bedrooms 3 bath/shower rooms Double garage, extensive parking South-west-facing landscaped gardens In all approx 0.245 of an acre EPC rating E

Guide price – £795,000 Chester: 01244 409660

Overthorpe, Oxon/Northants borders Fabulous period house with outbuildings and potential • • • • • • • •

£

Kitchen/breakfast room, conservatory Drawing room, sitting room Dining room, shower room, cellar 4 first floor bedrooms, 2 bathrooms 2 second floor bedrooms, attic rooms Large attached barn with potential Gardens, grounds, attractive views In all about 0.6 of an acre

Guide price – £850,000 Banbury: 01295 271555

PAGE 44 | SOURCE 2019

Ground-breaking architecture

Long Crendon, Buckinghamshire • • • • • • • •

£

Grade II Listed family home Extensive remodelling to the rear Finished to a high standard Retains many original features Impressive kitchen/dining room Landscaped gardens Off-road parking EPC rating E

Guide price – £995,000 Thame: 01844 212004

fishergerman.co.uk | PAGE 45

Scope of service Fisher German LLP is a leading national firm of specialist property consultants and chartered surveyors, and we aim to be the best at what we do, as judged by our clients and colleagues. There are over 500 of us and we work out of 15 offices throughout the UK. We work for a broad range of clients in six main sectors. The heads of each sector are listed on this page together with contact numbers that you might find useful if you need advice about pretty much any topic relating to property and land.

Alasdair Dunne

Ben Marshalsay

Giles Lister

Residential

Development

Utilities & Infrastructure

07501 720412

07771 974322

07901 918867

Duncan Bedhall

David Merton

Darren Edwards

Commercial

Rural

Sustainable Energy

07831 824663

07770 333331

07918 677571

PAGE 46 | SOURCE 2019

Thinking of buying or selling?

Fisher German has an extensive network offering exceptional national coverage. If you are looking to buy or sell residential or agricultural property we will be delighted to help you.

Please call us on any of the local office numbers on page 5 or email: property@fishergerman.co.uk if you would like a free market appraisal or if you would like us to help you with your property search.

Source magazine is intended to be informative but further advice should be taken before decisions are finalised. Prices are correct at time of print. Fisher German LLP has tried to ensure accuracy and cannot accept liability for any errors, fact or opinion. Date of production March 2019.

fishergerman.co.uk | PAGE 47

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