Table Of Content Text by: Candice PANG
02 Editor team 03 Social Calendar &10tips 04 Highlight about AAC&PR 05 Interview 06 Advertisment of course
07 Culture Kat HingWai 08 Latest Trend 10 Dining out 11 Survey of Travel 12 Behind the scene
Editor Team
2
Lai Cheuk Tung,Clara
Wong Yan Ting,Yan
She is a photographer, writer, researcher, editor and also she is a cheerful and helpful person.
She is a our photographer, writer, reporter, also she is a hard working, and self-motived person.
Kan Wai Sheung,Stacy
Chan Yi Tung,Zoey
She is a writer, photographer. She also is a kind and always with passion.
She is a writer ,layout maker research,also she is a kind and helpful person.
Fung Wing Lam,Fish
Pang Wing Shan,Candice
She is our team leader. Besides, she is a layout maker., reporter, writer and editor. She also is a self-motivated and hard-working person.
She is a photographer, writer, layout maker and also she is a socialable, and hopeful person. K
Social Calendar Sep11-April13 Text by: Candice PANG
3.Final year project of year 2.
2.Oday in Aug 2012
1.We started our programe in Sep 2011
4.Causal wear day in Oct 2012
5.Information day in Oct 2012
10 Tips 1.Check the
email everyday.
6.Bring your student ID card everyday. 7.Remember to take photos on each project or school event 8.Remember to jot down all the contact numbers of teachers 9.Remember to go to the exhibition of year 2 final year
2.Remember to print lecture notes before you get into the lesson.
3.Remember to bring your student ID card to use the
project
10.If you borrow the computer, remember to return brfore 5:00pm.K
fast printing
4.Remember to sign your name on the attendant sheet on each lesson 5.Remember 80% is the basic attendance on each course, otherwise you will lose marks
3
Behind The Scene Step1
Text by: Zoey CHAN
Our leader assigned the job duties to each group mate. Then, we spent 80 minutes time to brainstorm the ideas of this newsletter, such as the whole theme of our newsletter. And we drafted our layouts in the sketch books and throughout the process, we had made efforts to ensure consistency of our works.
Step2 We visited Kuler’s Website to select the appropriate colors to match with our whole theme. However, we had the concern that the colors chosen may have deviation between print and computer screen. Also, the most important thing is that we had decided not to use the general fonts, rather, we downloaded some special fonts for our newsletter.
Step3 We started to have photo shooting and interview, and then we executed our works in InDesign and PhotoShop. We also previewed our newsletter from the PDF format. Nevertheless, it was a difficulty for us to add geometries in framework, so we tried a lot of methods to overcome this predicament. ortunately, our persistence was correct as we did our expected newsletter.
Step4 Finally, we proofread our newsletter several times in order to ensure that there is no grammatical mistake. The final work was so great. It was a precious and great experience which allowed us to make good use of our innovation to create our own newsletter. K
Design my life, No regret. 4
Communication & Public Relations(C&PR) is a programme is a two-year full time programme which major in Public Relations and the languages of English, Chinese and Putonghua. About the programme, apart from the language courses, you will also take many other kinds of courses, such as Marketing, Media Relation, Digital Document Design and Mass Media. All of these courses help develop students’ talent and teach the student how to be a professional PR. AAC&PR programme is not only teaching the students theory in the text books, practical opportunities will provided Communication & Public Relation, students in lessons. All of these are definitely Go Beyond Your expectation; a rare experience for students to apply all the PR skills.
WE are PR!
Text by: Fish FUNG
Final
Come to the world of inspiration, You will find your destination.
year
project (FYP) is also a highlight of
the
programme.
Every year 2 student is required to prepare for the FYP which is to take part in the publicity for a local organization as the real PR. Besides,You will be able to implement the different multitudes of abilities, including internal skills of planning events and marketing as well as external skills of communicating with local organization and finding sponsors. Website: http://www.cityu.edu.hk/ls/
Tel: 34429729 K 55
Graduated student of C&PR in 2011-2012, now studying in BA (Hons) Integrated Strategic Communication year 2 student.
What did you gain in these two years?
Ch
arly
Ho
C: We had a chance to practice to be the PR which was our final year project. We were doing the project as if the real PR. We gained more than simply reading a book. I have started to build my own network and I felt like I have grown after these two years.
Can you say something to encourage year1 students?
C: Just enjoy your two study period in C&PR! I promise you will be aspired and it will never let you down. Pay attention to the course called “Media Relations”, Personally, I think it is the most useful course, because it covers all the skills of writing PR materials. It teaches us how to hold a press conference which would definitely beneficial to your future career path.
Interview With
Text by: Fish FUNG
The 3-year Marketing Manager of Nin Jiom Medicine Manufactory Limited.(HK)
her Est
Can you share the successful PR acticity held in Nin Jiom?
According to your past experience, what is the most important thing when doing PR events? E: It is important for PR to write a good press release to promote our new products, as all of the PR materials go public and on behalf of our company. Having a PR event is one of the promotion tools in Marketing and these are vital for promoting our brand. K 6
Yu
E: Sure, we always hold PR events every time we had new products. In the past, we held the press conference for our new product named “COOLMATE”. We invited many media to participate press conference. The conference went smoothly and had received positive social response.
Photograph by: Fish FUNG
Culture and Living Kat Hing Wai
Text by: Clara LAI Photograph by: Clara LAI
K
at Hing Wai is one of the walled villages in Hong Kong. It is the only one village which keeps the walls and the temple intact. It was built for over 500 years.
Time changes. Everything changes too. Although the culture of Kat Hing Wai’s is still here, the house and people change a lot. In previous time, there are more than 100 people live in there.
Clara’s grandparents are iving here. ‘It is a very quiet place for me to relax,’ said Clara’s grandma. ‘I am willing to live here forever.’ She considers a walled village is the only Time place can make her feel enjoyable. changes. She can’t leave this old village. Everything
However, more young people are not willing to stay in an old village since they think they don’t have good development for their future. The concepts are getting different between elderly and youth in Hong Kong.
changes. Elderly want to stay in an old walled village instead of city. Living in it is their habits. They can find their friends easily One important thing does not change-- the culture of and cook their food on their own Kat Hing Wai. The kindness, generous and amicability of the people in the walled village are still here. style. Nobody challenges them. Living in the walled village is your own decision. K
Kat Hing Wai The oldest walled village in Hong Kong. 77
Pineapple with crushed ice: Place: Mong Kong
Must Eat Items!
After the lesson, what will you do? Expert said : Eating can make people relax. So why not give your heart and body a break?
Sai Yeung Choi Street South Price: $10 / small, $15/ big Delicious: ++++ (5+ is the most)
Reporter comments:
Can’t imagine that a traditional drink can be found on the streets in Mong Kong. Full of pineapple inside. Really Nice!
Let’s find something to eat after your lesson. Just follow us! We are going to introduce the most delicious snacks along the street to all of you.
Braised Squid: Place: Mong Kong
Sai Yeung Choi Street South Price: $18 / strand Delicious: ++++ (5+ is the most)
Reporter comments:
A little bit spicy. But it is delicious.
Street-side Snacks
Bowl shark/ Bowl Young Wingz: Place: Mong Kong Place: Sai Yeung Choi Street South Price: $13 / small bowl , $15 / big bowl Delicious: +++++ (5+ is the most)
Reporter comments:
A lot of ingredients inside. Remember add some pepper,vinegar and sesame oil before eating.
Text by:Yan WONG Photograph by: Yan WONG
Beef ball with black pepper: Place: Mong Kong Place: Sai Yeung Choi Street South Price: $13 / strand Delicious: +++ (5+ is the most) Reporter comments:
A little bit hard to nip. If you love eating spicy food, it is very suitable for you.
Where is Sai Yeung Choi Street South? Sai Yeung Choi Street South is starting from Dundas Street in Yau Ma Tei, it runs north and meets major roads, Argyle Street and Mong Kok Road, and ends at the junction with Prince Edward Road West. The section south of Argyle Street concentrates shops of electronic products at street level and upstairs’ bookstores above. K 8
Travel Hotspot Survey Text by: Yan WONG Photograph by: Yan WONG
Seoul/ We have asked 50 CCCU students which countries they want to travel the most. And the result is “Korea - Seoul”. Why they like Seoul? Let’s find it out!
England, 20% Tai Wan, 5% Singapore, 2%
Japan, 10%
Seoul, 63%
n=50 Figure 1: The percentages of the countries that CCCU students want to travel the most.
Ewha Womens University - Seoul
+ About Seoul:
+ Reason 1:
+ Reason 2:
+ Reason 3:
Language: Korean, English, Putonghua
Over 95% of them think that Seoul is a ‘Shopping Paradise’, especially buying the cosmetic products. Also, different styles of clothing can be found on the streets of Seoul.
Around 85% of them point out that they like the culture in Seoul. The height of buildings are low, people are nice and the environment is very comfortable.
About 90% of them like Seoul because of the food. For example, KimChi, shish kebab, simmer fried beef, ginseng chicken ,etc. If you also love to eat spicy food, you must go to Korea to try these! K
H.K- Seoul: around 3 hours Currency: Won 1000won=HK$6
Barbecue Pork
Barbecue Pork
Street Shish kebab
Kimchi 9
The Eslite Bookstore Text by: Stacy KAN Photograph by: Stacy KAN
Introduction of Eslite Bookstore
It founded in 1989 by a well-known Taiwanese entrepreneurs Wu Qing You. It has branches all over Taiwan. Welcome by Taiwanese and tourists. In 2012’s summer, Eslite Bookstore launched its branch store at Causeway Bay in Hong KongEslite’s core values.
Eslite’s core values The Values are including humanities, arts, creative, life. Besides, They are also care about the good, love, beauty and life-long learning.
Eslite’s bookstore mission The mission of Eslite’s bookstore is surpassingly substantial contribution of the Chinese community, innovation inspired with a new model of value.
Eslite’s bookstore vision The vision is to become a unique cultural and creative industries in Hong Kong. Leading brands and positive contributions to enhance human temperament.K
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Book Recommendation
Book title:
Book title:
Book title:
Author:
Author:
Publisher:
Brief introduction:
Brief introduction:
Brief introduction:
The Big Picture
Douglas Kennedy
Under the coercion of strict father, Ben gave up the dream of being a photographer and then became an outstanding lawyer, living seemingly happy life. His wife having an affair, the object was actually an obscure rogue photographer. Then, Ben in discouraged rage when to kill his wife’s affair, and was forced to flee other parties as affair, also continue the photographer’s dream, but alive someone else’s identity and tragedy recurring?
What Money Can’t Buy
Micheal J. Sandel
Lively examples, indicating the market and the market value and that can not expand to all areas of life. The authors will discussion the issue of money to hire surrogate mother seriously, and also to “cut-in line” this familiar life experience, analysis buy concert ticket scalper ethical conflict. After the financial tsunami, the entire Western ethical perspectives are in the humanistic philosophy to reflect on the society’s inexcusable.
World Press Photo 2012
World Press Photo
The annual World Press Photo Contest (World Press Photo, WPP), from 124 countries around the world , a total of more than 5,000 photographers sent 100,000 photos and finally pick out the outstanding works into ten categories in this book. K
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