Momentum magazine

by

KICKIN’ IT GLOBALLY HERBALIFE TAKES THE WORLD CUP BY STORM

RONALDO UNCOVERED THE MAN BEHIND THE SPORTS LEGACY

A QUALITY CONTROL EXCLUSIVE

by RICH GOUDIS, HERBALIFE COO

VOLUME 1 2015

NSF-CERTIFIED FOR SPORT速

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/ Seven premium products for nutrition, training, performance and recovery. â– / Formulas based on the latest science.

PULL THROUGH

/ Customize based on your specific training and performance needs.

/ No artificial colors, flavors or sweeteners.

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TABLE OF CONTENTS 08 BRAZIL Herbalife athletes shine on global stage

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20

Global sports events powered

by Herbalife24速 nutrition

Ronaldo, the sports legend

14

World-class athletes going for the gold in 2016

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Different teams, one proud sponsor

28

The man behind Herbalife24速 shares his vision

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52

The triathlon champ reveals what drives her to be the best

Making Major League Soccer history

38 Herbalife COO talks product quality

62

Delicious, protein-packed recipes to fuel performance

43 64

8 tips to max out your workouts

The making of a perfect partnership

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EMPOWERING | ACT I V E LI FEST Y LES

FROM THE

EDITOR This magazine highlights the results of passion for sports, dedication to quality and the tireless work it takes to achieve a dream, and it’s the start of even more amazing things to come.

When Dr. John Heiss and I came to Herbalife nearly 5 years ago, we were asked to complete a very straightforward task: Create a sports nutrition line capable of supporting the best athletes around the world.

Things were different at Herbalife in 2010. There were a few groups of Independent Herbalife Members practicing sports and living an active lifestyle in spread-out and disparate countries around the world, but the concept of a healthy, active life, as we know it today, did not exist yet. We had quite a few sports sponsorships, but many were limited by a simple yet hindering truth – the Herbalife brand was on their jerseys, but Herbalife Nutrition was in far too few stomachs.

From day one, we were driven by our basic assignment to create sports nutrition products that would support the best athletes anywhere. We knew that if Herbalife developed high-quality products based on proven science, we could stand before any athlete, coach, trainer or agent, look them in the eyes, and be confident in our products’ ability to enhance performance. And with this basic truth satisfied, building an authentic, emotionally driven brand to support the products would be all but inevitable.

What we did not know, and could not predict, was the symbiotic and relentless relationship that would be formed between the Herbalife24® brand and Herbalife Members. What started out as a simple “get it done” task has turned into a brand movement fueled by passion, positivity and raw energy that is now flowing all over the globe. This energy can only be described in one way: Momentum.

Herbalife24® has been in racecars, speeding at over 200 mph on the track in Indianapolis; it has summited some of the highest peaks in the world; it has enabled athletes to traverse entire continents; and it is currently fueling the greatest footballer on the planet: Cristiano Ronaldo. Herbalife24® is here, and now it’s not only on athlete jerseys around the world – it is in their bodies, and most importantly, the quality it stands for is in their minds.

And, the one constant that makes this momentum possible and the engine that propels it all is the Herbalife Members – supporting our athletes and supporting each other in pursuit of a performance-driven active lifestyle.

With this passion behind Herbalife24® products and the brand we all have built, our momentum is a force to be reckoned with. Our first issue of Herbalife24® Momentum is a small glimpse of this global energy and we are just getting started, with much more to come, because there’s far too much to cover in these pages. So thank you for helping to propel this brand and to propel Herbalife as a leader in the sports nutrition industry.

Let’s keep building that momentum!

CASEY WEAVER

Editor-in-Chief

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OMAR GONZALEZ

DEFENDER (Centerback) Dallas, Texas, United States

UNITED STATES

COLOMBIA DAVID OSPINA GOALKEEPER Medellin, Colombia

ECUADOR

FARYD MONDRAGON GOALKEEPER Cali, Colombia

MARIO YEPES

DEFENDER (Centerback) Cali, Colombia

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PORTUGAL CRISTIANO RONALDO

FORWARD (Striker / Winger) Madeira, Portugal

MAXI RODRIGUEZ

BRAZIL

WINGER (Attacking Midfielder) Rosaria, Santa Fe, Argentina

ARGENTINA

FELIPE CAICEDO STRIKER Guayaquil, Ecuador

FIFA WORLD CUP HERBALIFE-SPONSORED ATHLETES SHINE ON INTERNATIONAL STAGE Every four years, the hearts and minds of soccer fans around the world are fixated on one massive championship event. As billions tune in, Herbalife-sponsored athletes from all corners of the globe step onto the field and show the world what they've got! Here are the stars who proudly represented their countries in the sizzling nation of Brazil.

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BLOOD, SWEAT AND TE

BEST-TASTING WAY TO REBUILD

ARS DONE TASTEFULLY

REBUILD STRENGTH Sustained amino acid delivery*.

Rebuild lean muscle over a multi-hour period*.

Supports immune function*.

* T hese statements have not been evaluated by the Food and Drug Administration.

This product is not intended to diagnose, treat, cure or prevent any disease.

HERBALIFE TRIATHLON LOS CARACAS, VENEZUELA The South American triathlon circuit returned for its second year, with three qualifying races throughout Venezuela in 2014. Hundreds of elite and amateur athletes competed during the April, August and November rounds in different locations throughout the country.

HERBALIFE IRONMAN 70.3 PUCON, CHILE One of the most spectacular backdrops on the IRONMAN circuit, the scenic course offers competitors and spectators alike dramatic views of the Chilean countryside over the 70.3-mile route.

JAN 2014

FEB 2014

MAR 2014

APR 2014

MAY 2014

Herbalife24速 nutrition powers sporting events around the world and helps athletes to perform at their best on and off the field.

GLOBAL SPORTS EVENTS

LEADVILLE RACE SERIES LEADVILLE, USA Spanning the Colorado Rockies, the Leadville Race Series is among the most scenic and challenging in the world. About 2,000 endurance athletes from around throughout the globe competed in the Leadville Trail 100 Mountain Bike Race presented by Herbalife24, on August 9, 2014.

HERBALIFE TRIATHLON GDYNIA, POLAND The largest triathlon in Poland and the most popular racing event in Central and Eastern Europe, this race attracts actors, politicians and professional and amateur athletes from various countries. In 2015, the race will be part of the Ironman 70.3 European Tour.

100TH HERBALIFE FAMILY FOUNDATION CASA HERBALIFE, MEXICO In February 2014, the LA Galaxy soccer club helped celebrate the opening of the 100th Herbalife Family Foundation (HFF) Casa Herbalife program in the Mexico City orphanage Hogar y Futuro, A.C. LA Galaxy President Chris Klein, players and coaches made a joint donation on behalf of the LA Galaxy Foundation and HFF.

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2016

2016 SUMMER OLYMPICS RIO DE JANEIRO, BRAZIL

DEC 2015

IBARRA 10K IBARRA, ECUADOR Designed to promote sports among families, the Ibarra 10k attracted 1,600 amateur and professional athletes in September 2014. This was the fifth edition of the popular race, which included musical entertainment and local celebrities.

JUN 2014

JUL 2014

AUG 2014

SEP 2014

OCT 2014

NOV 2014 DEC 2014 JAN 2015

SEP 2015

MALIBU TRIATHLON MALIBU, USA

IBARRA 10K IBARRA, ECUADOR

AUG 2015

JUN 2015

IRONMAN 70.3 GURYE, KOREA

IRONMAN 70.3 PUCON, CHILE The IRONMAN 70.3 in Pucan pitted competitors against challenging Chilean hills and calm waters of Villarrica Lake. The season’s first race of the year features incredible South American landscapes including dramatic views of Villarrica Volcano.

MAY 2015

OCT 2015

APR 2015

NOV 2015

MAR 2015

HERBALIFE TRIATHLON LOS ANGELES, USA Herbalife Triathlon LA is recognized as one of the top destination triathlons in the country. Some 1,500 competitors raced, biked and swam along the Torrance, Calif., beachfront in September 2014.

FEB 2015

ISA WORLD SURFING GAMES PUNTA ROCAS, PERU The surfing world had its eyes on competitors battling six to eightfoot swells over this intensely popular, eight-day competition.

The event marked World Surfing Games 50th Anniversary.

JUL 2015

TOUR TRANSALP

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SIGHTS SET ON

RIO Luis Camacho

Heiner Oviedo

Herbalife is the proud sponsor of the Costa Rica Olympic Team, a dedicated group of athletes who have already proven themselves among the best in the world.

Powered by a combination of raw talent, hard training and Herbalife Nutrition, these men and women are now determined to reach the top of the podium in Brazil 2016.

Luis Camacho – Mountain Biking Born in Monteverde, Luis started mountain biking at age 14. He now has a career that includes a gold medal in the national games, third place in the 2012 Pan American Mountain Bike Junior Championships and fourth place in the 2012 UCI World Cup junior division.

In 2011, he suffered a potentially career-ending injury when he fell during training and had to drop out of competition for four months. Never one to surrender in the face of adversity, Luis fought to recover and continues training to represent his country in 2016, and looks forward to a long and fulfilling cycling career.

Susanne Piedra

Gerald Drummond – Track, Hurdles At 19, Gerald has already proven himself a remarkable athlete. He won three gold medals at the 2013 Central American Games, took fifth place in the 2013 Pan American Juniors and holds the national junior record in the 400-meter hurdles.

Dirley Yepes

Alia Cardinale

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With little support early in his career, Gerald had to depend on his own determination and the support of his mother – his biggest fan – to drive him on to victory. It all paid off when he became the only Costa Rican to qualify for the 2010 Summer Youth Olympics in Singapore, and he continues to train every day to become a world champion.

Susanne Piedra – Inline Speed Skating As luck would have it, during Susanne’s first competition outside her country something went wrong and she suffered a fall. What could have been an early end to her career, instead motivated her to train harder and become the 2012 Central American Champion, the national champion for five consecutive years and finally to reach the No. 12 position in the world rankings.

For Susanne, sport is a way to improve both her health and her character, and to continue learning throughout a lifetime. A huge fan of Usain Bolt, she trains hard so that in 2016, her name can join his in the record books.

Heiner Oviedo – Taekwando Thanks to the unfailing encouragement and support of his father, Heiner earned a spot in the 2012 Summer Olympics in London.

He’s battled his way to the No. 9 spot in the world rankings (-58 kilograms) and is striving to become No. 1. In 2014, he won a silver medal in the Santo Domingo Open and bronze medals in the Canada Open, Bolivia Open and the Pan American Olympic Festival.

Aside from dominating the sport, Heiner’s future goals include sharing his knowledge with the youth of Costa Rican by becoming the coach of the National Taekwondo Team. “I want to motivate children to achieve greater things than I have achieved,” he says.

Dirley Yepes – Fencing A pioneer of fencing in Costa Rica, Dirley has been a national champion since 2007 and has renewed the title six times (2007– 2009, 2011–2013). She won the gold medal in individual epee at the 2014 Central American and Caribbean Games and was also the senior women’s champion at the 2012 War of the Roses Epee Tournament.

Naturally competitive, Dirley began fencing because she likes challenges. And although she’s had to overcome uncertainties in the little-known sport, today, she studies architecture at her university and trains daily, hoping to reach the podium in Rio de Janeiro.

“I want to motivate children to achieve greater things than I have achieved.”

Alia Cardinale – Triathlon Alia took on the challenge of her first national triathlon when she was just 12 years old. She had big dreams from a young age, and that first success gave her the courage to keep going. She continued her training with the guidance of French coach Claude Meyer, who sent her workout plans by email. Eventually, Alia moved to France for two years, during which time she competed in the French triathlon circuit, one of the best in the world.

These days, Alia is racking up the victories, including first place in the elite women category at the 2014 CRC Triathlon National Championships, first place in the 2013 Central American Games, first place in the 2012 Pan American Cup in Santiago, Chile, and second place in the Pan American Cup in Playa Hermosa, Costa Rica.

Currently, Alia is preparing for her biggest challenge yet: Brazil 2016.

David Jimenez – Boxing Nicknamed “Medallita,” or “Little Medal,” David is a born fighter dedicated to his family and to boxing. Growing up, he worked in a cemetery and in construction, with all the money going to his family.

And despite not having the funds for sporting equipment, he would diligently show up to practice in torn shoes.

These days, David has more than earned his nickname, ranked 4th in the world (46–49 kilograms) by the International Boxing Association.

He made history as the first Costa Rican to win a medal at an amateur boxing championship with his bronze at the 2013 AIBA World Amateur Boxing Championships. He won a gold medal at the 2011 Pan American Games and a bronze medal at the 2010 Central American and Caribbean Games. And as 2016 approaches, David continues to fight his way to the top.

Heiner Oviedo

Gerald Drummond

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IN THE SPOTLIGHT:

HERBALIFE GLOBAL SPONSORSHIPS You may know Herbalife as a company that has produced game-changing sports nutrition products, but there’s more to the story. Herbalife is so passionate about helping people reach peak athletic performance that it sponsors more than 250 athletes, teams and competitive events around the world. Cristiano Ronaldo, international soccer superstar featured on the cover of this magazine, is one of them. Each of these sponsorships is built upon a mutual desire and commitment to pursue excellence in sports, fitness and overall nutrition.

Herbalife sponsorships span a wide range of individual and team sports: from cycling to football to cricket and everything in between! Here, you’ll learn more about a few professional teams that have chosen Herbalife as their Official Nutrition Sponsor. Herbalife provides these teams with products to aid in performance and recovery, and the teams provide Herbalife with deeper insight into their players’ unique nutritional needs. In this way, the partnerships are “win-win”!

FC SPARTAK MOSCOW (SOCCER) RUSSIA

Founded in 1922, Spartak is named after Spartacus, the legendary gladiator slave who led a rebellion against the Roman Empire. The team has always played with a ferocity befitting a warrior and, today, it remains one of the most successful teams in the country’s history.

To help supplement their nutritional needs and support recovery, this nine-time Russian championship team turns to Herbalife.

“Our daily workouts and trainings, our everyday work, now seems inconceivable without Herbalife® products,” explains Mickahil Varapetov, coaching staff rep. “We use Formula 1 Nutritional Shake Mix as ultimate nutrition. It’s a great source of protein. That is so essential for the football players, as well as for everyone who does hard and active muscular work.”

The players also enjoy the convenience of Formula 1 Express Bars.

“There are times when they don’t have time to eat,” adds Varapetov, “because of circumstances related to flights, moving or changes in the competition’s schedule.

Instead of heading for some fast-food options, we have Formula 1 Express Bar.”

VIETNAMESE OLYMPIC TEAM (VARIOUS SPORTS) VIETNAM

Herbalife is proud to sponsor 18 Vietnamese athletes in sports that include Vovinam (Vietnamese martial art), judo, gymnastics and golf. The Vietnam National Vovinam Team competed in the South-East Asian Games (SEA Games) in 2011, with much success, bringing home a total of five gold, seven silver and two bronze medals. The team was also named the Number 1 Team competing in the SEA Games. Herbalife also proudly sponsors Vietnam’s number one-ranked professional golfer, Tran Le Duy Nhat, who won the PGA Singha Classic Tournament in Thailand.

These sponsorships provide a golden opportunity to showcase Herbalife’s commitment to a healthy, active life supported by good nutrition.

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ALSO PROUDLY SPONSORED BY HERBALIFE: ATHLETES

OSPREYS RUGBY TEAM UNITED KINGDOM

The Ospreys have established themselves as the leading team in Welsh rugby and as one of Europe’s big hitters.

They have already won four Celtic League titles, more than any other team, and remain the only Welsh regional team to defeat a major touring nation, when they took on the Australians in 2006.

“We are the first rugby team that Herbalife has been associated with, and the affiliation between us is really good,” said Andy Lloyd, team manager. “Having proper nutrition, hydration and recovery is absolutely paramount for the players…

Any extra advantage we can get is massive for us.”

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Ryan Bevington, team prop, agrees on the importance of sports nutrition.

“The main thing for us is recovery, because we have such short times in between games and training. So we emphasize taking the supplements to get your protein in, to get your recovery in and to get back on the bandwagon for training. These [Herbalife®] products are a great support for that.”

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R I CA C E N T R A L

I C A DE

COS

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R I CA C E N T R A L

I C A DE

COS

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CA

TEAMS

Cristiano Ronaldo Soccer | Portugal

Western Sydney Wanderers FC Soccer | Australia

Gabriel Villarán Surfing | Peru

Sussex County Cricket Club Cricket | United Kingdom

Ciprian Bălănescu Triathlon | Romania

LA Galaxy Soccer | United States

Nicolás Fuchs Rally Car Racing | Peru

Trentino Volley Volleyball | Italy

Déborah Rodríguez Track | Uruguay

SK Wyverns Baseball | Korea

MC Mary Kom Boxing | India

KR Basket Reykjavik Basketball | Iceland

Heather Jackson Triathlon | United States

Jamis Hagens-Berman Pro Cycling | United States

Rafaella Camet Volleyball | Peru

Alta Ruta 4x4 Off-Road Racing | Peru

Susanne Piedra Skating | Costa Rica

Cergy Pontoise Hallball 95 Handball | France

Arriana Errigo Fencing | Italy

Hammarby Football Soccer | Sweden

Walter Nosiglia Motor Sports | Bolivia

AFC Ajax Soccer | Netherlands

Heiner Oviedo Taekwondo | Costa Rica

Pumas Soccer | Mexico

Virat Kohli Cricket | India

TO FIND MORE SPONSORED ATHLETES AND TEAMS, GO TO HERBALIFESPORTS.COM.

DO FLAMENGO (SOCCER) BRAZIL

Clube de Regatas do Flamengo is a Brazilian soccer club based in Rio de Janeiro, Brazil.

The club was founded on November 17, 1895; however, they did not play their first official match until 1912. Flamengo has been one of the most successful soccer franchises in Brazil, having won six Campeonato Brasileiro Serie A titles and three Copa do Brasil titles. With over 39 million supporters, Flamengo is considered one of the most popular teams in Brazil and was voted by FIFA as one of the most successful football clubs of the 20th century.

In April 2014, Herbalife officially partnered with this classic team, with the goal of providing players with nutritional supplements to help boost performance and recovery.

According to Fred Luz, Flamengo Director General, the partnership with Herbalife proved “the value of the club and the confidence of great products to invest in the Rubro-Negra colours.”

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AT OSPECTACULAR RACE ACROSS EUROPE U R T R A N S A L P | June 28 –July 4, 2015

REGISTER FOR 2015 Join 1,200 amateur riders for an unforgettable race on beautiful winding trails through the Austrian and Italian Alps. Herbalife is proud to be the main sponsor of one of the best-known cycling events in Europe, with Herbalife Chairman and CEO Michael O. Johnson, executives and several Members having participated in 2014. Join us in 2015!

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Please register at: Tour-Transalp.de/deutsch/news/alle-meldungen/

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The Man Behind the Sports Legend ou can see it in his eyes. The grit, the passion and the razor-sharp focus.

When international soccer superstar Cristiano Ronaldo steps onto the field, the game becomes far more than just a game. It’s the next challenge in his never-ending pursuit to become a better athlete. Then there’s his pure physical talent – the strength, the speed and the agility. While Ronaldo may have been genetically blessed with physical greatness, his skills have also been honed after years of steadfast training and nutrition. Together, Ronaldo’s powerful blend of mind and muscle, easily makes him one of the best athletes to ever play the game.

His many awards and honors are a testament to this fact. Most recently, Ronaldo captured the 2014 FIFA* Ballon d’Or title, an award given by FIFA* to the best male player of the year. Based on votes from national coaches, captains and international journalists, the FIFA* Ballon d’Or is a highly coveted prize – and this was Ronaldo’s third time winning it. He’s also received the ESPY Best International Athlete Award (2014), the UEFA Best Player in Europe Award (2013–2014), the UEFA Champions League Top Scorer Award (2013–2014) and a slew of other highly acclaimed accolades.

But there’s more to Ronaldo than meets the eye; more than the games he’s won, more than the records he’s broken and more than the awards that line his resume. He is a man of multiple dimensions, and this is his story.

*

FIFA is not affiliated with Herbalife.

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“ I’M DEDICATED TO IMPROVING MYSELF ALL THE TIME , 100 PERCENT. ” WHERE IT ALL BEGAN Cristiano Ronaldo dos Santos Aveiro, known to the world as Cristiano Ronaldo or “CR7” because of his jersey number, was born on February 5, 1985, in Madeira, Portugal. At an early age, he remembers playing soccer in the streets of his working-class neighborhood. He felt an immediate connection with the ball – one that other kids his age didn’t seem to have.

He first realized he had talent when his friends marveled at his soccer tricks and asked him to demonstrate them over and over again. Still, at this young age, Ronaldo had no idea how far his passion for soccer would take him.

“I didn’t think that one day I would be a professional and play, for example, for Manchester United or Real Madrid,” he explains. “I just played for the enjoyment of it.”

Seeing his zest and skill for soccer, Ronaldo’s father invited him to play at the local amateur soccer club where he worked as a kit man. Young Ronaldo was just 8 years old. “I went there every day to train, and I liked being part of a team,” remembers Ronaldo. “My father was there to help me, and this is what I remember from when I was a kid.”

DRIVEN TO SUCCEED Throughout the years, Ronaldo has pushed himself in situations where other athletes may have thrown in the towel. “I’m dedicated to improving myself all the time, 100 percent,” says Ronaldo. “It’s born with me. You can have talent and the potential to be a great player, but you have to work at it. I’m focused on my training and on my game, and I dedicate myself all the time. That’s what I continue to do because I think it’s very important for my career. It’s how I keep seeing results and how I get better at my game.”

At the heart of Ronaldo’s dedication is a genuine love for the sport. “I’m passionate about my work.

It’s what I love to do,” Ronaldo expresses. “I don’t do it because I have to do it or because somebody pushed me. I do it because I love it and feel passionate about it. If you do things naturally, with passion, they will be much easier.” Around the world, millions of fans catch a glimpse of this passion when they tune in to watch Ronaldo play. They also feel more connected to him through social media.

In October 2014, Ronaldo became the first sportsperson (and the second person after Shakira) to reach 100 million followers on Facebook.1 According to Forbes.com, he has also had the fifth highest social media ranking in the world.2 When asked how he feels about the love and respect his fans have for him, Ronaldo is extremely grateful.

“This is good. It has given me motivation to work more and be better for both the present and future, because I know that wherever I am in the world, I have a lot of fans. They always support me in the good moments and in the bad moments, so I don’t want to disappoint them. This is why I always try to play well.

1

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2

“Ronaldo makes history with 100M followers on Facebook”. Yahoo. Retrieved 14 October 2014.

The World’s Most Powerful Celebrities. Forbes. 16 May 2012. Retrieved 8 June 2012.

MAN OF THE YEAR(S) Recent Awards FIFA Ballon d’Or: 2008, 2013, 2014 ESPY Awards Best International Athlete: 2014 s BBC Overseas Sports Personality of the Year: 2014 s UEFA Best Player in Europe Award:

s

“ I TRY TO SCORE GOALS FOR MY CLUB AND FOR THE

NATIONAL TEAM BECAUSE I KNOW THEY ALWAYS SUPPORT ME. I WANT TO GIVE BACK TO THEM .”

Ronaldo shares that even when attacked by critics, he doesn’t let it get the best of him.

In fact, it just fuels him to do better. “This has given me extra power,” he admits. “Especially when I play away games, when the crowds boo me. This has given me extra motivation because I want to show them that they are wrong and that this is what I’m born to do.”

s

2013–14

UEFA Champions League Team of the Season: 2013–14 s L FP Best Forward: 2013–14 s L FP Best Goal: 2013–14 s L FP Best Player: 2012–13, 2013–14 s Trofeo Alfredo Di Stéfano: 2011–12, s

2012–13, 2013–14

La Liga Top Scorer: 2010–11, 2013–14 s F IFA Club World Cup Silver Ball: s

2008, 2014

World Soccer Player of the Year:

s

FOCUSED ON PHYSICAL FITNESS While Ronaldo partly credits his genetics for his success, he’s also quick to stress the importance of his training and exercise. “Genetics are very important,” he says, “but if you work on your genetics you will become better. Being in good shape is so important. It’s a weapon for me, because I think it’s something that gives me an advantage over other players.”

2008, 2013, 2014

Onze d’Or: 2008, 2013

s

FIFA FIFPro World XI: 2007, 2008,

s

2009, 2010, 2011, 2012, 2013, 2014

UEFA Champions League Top Scorer:

s

2007–08, 2012–13, 2013–14

UEFA Team of the Year: 2004,

s

2007, 2008, 2009, 2010, 2011, 2012, 2013, 2014

IFFHS World’s Best Top Goal Scorer: 2013 s UEFA Euro Top Scorer: 2012 s

Earlier Awards FIFA World Player of the Year: 2008 UEFA Euro Team of the Tournament:

s s

2004, 2012

Sir Matt Busby Player of the Year:

s

2003–04, 2006–07, 2007–08

PFA Premier League Team of the Year:

s

2005–06, 2006–07, 2007–08, 2008–09

Premier League Player of the Month:

s

November 2006, December 2006, January 2008, March 2008

PFA Players’ Player of the Year:

s

When it comes to training duration, Ronaldo firmly believes that quality trumps quantity. “My training hours are normal. I think I do the same training as my teammates. But I believe the difference is if you do it 100 percent, it doesn’t matter how long you’re training. You can’t train for 10 hours and give 100 percent the entire 10 hours. If you are training one or two hours with 100 percent focus, that’s enough in my opinion.”

In the years ahead, Ronaldo is committed to maintaining and even building his strong, muscular physique. “It’s going to take dedication and hard work but, for the future, I will try to maintain the same level of fitness. I know difficult moments and small injuries are coming with age, and I’m going to push myself until my body gives me the answers I want. This is why I’m enjoying the present; I don’t think a lot about the future, because I know the future will be good too. I just enjoy the moment. I feel good. My body is good. I may be living the best moments of my career so far, and I want them to continue.”

2006–07, 2007–08

F WA Footballer of the Year:

s

2006–07, 2007–08

Barclays Player of the Year:

s

2006–07, 2007–08

PFA Young Player of the Year:

s

2006–07

ESM Team of the Year: 2006–07,

s

2007–08, 2010–11, 2011–12, 2012–13, 2013–14

Premier League Golden Boot:

s

2007–08

European Golden Shoe:

s

2007–08, 2010–11, 2013–14

UEFA Club Forward of the Year:

s

2007–08

UEFA Club Footballer of the Year:

s

2007–08

FIFA Club World Cup Silver Ball:

s

2008, 2014

FIFPro World Player of the Year:

s

2008

FIFA Puskás Award: 2009 s Copa del Rey Top Goal Scorer: s

2010–11

Bravo Award: 2004

s

MOMENTUM / 23

HEALTHY NUTRITION UP CLOSE AND PERSONAL NATIONALITY: Portuguese

CURRENT CLUB: Real Madrid C.F.

PREVIOUS CLUBS:

Any serious athlete knows that proper nutrition is absolutely vital to strength and performance.

Today, Ronaldo has this piece of the puzzle nailed. But he remembers a time, as a skinny young boy, when sports nutrition was a mystery to him.

“I remember when I was 11 years old and people would say, ‘You have fantastic talent, but you’re small and skinny. You have to eat,’” says Ronaldo. So I started to eat two plates. My teammates and I would go to the supermarket to buy yogurts, and we would drink them to gain weight because we were so light.”

Even during his mid-teens, Ronaldo still remembers being a ‘”toothpick.” As he explains, “I was very, very skinny. But I had something – a bit of definition. I just wasn’t strong enough yet. So I started to go to the gym with my friends, and after two or three years, I started to have a little bit of muscle. Everyone started to change their opinion about me.”

“ HERBALIFE® PRODUCTS ARE FANTASTIC,

Sporting CP, Manchester United

AND THEY’VE HELPED ME A LOT. ”

SHIRT NUMBER:

Today, Ronaldo starts his day with a good breakfast and fuels his body with a balance of quality proteins, healthy carbohydrates and ‘good’ fats throughout the day. “I think good nutrition is important anytime, but especially after training or a game for muscle recovery,” says Ronaldo. “I cannot live without it. It’s very important for me, and for other top athletes or people training at any level.”

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POSITION: Forward

As strict as he is about his diet, Ronaldo isn’t afraid to “cheat” every once in a while. “I try to eat well all the time, to have good supplementation and to drink well. But if there’s a day or two where I’ll go out and treat myself to something like cake, I don’t have a problem with this,” he says. “I also have good genetics. But some people don’t have good genetics and they drink lots and don’t sleep well. This happens in every sport, not just soccer. For these athletes, it will really affect their future. They’re going to be awfully tired and they’re going to have more injuries. That’s why I’m always careful about these things.”

Nickname: CR7

HOLDS RECORD FOR: Most Goals Scored in a Single Season for Real Madrid

OTHER SPORT INTERESTS: Tennis, Ping Pong, Basketball, Boxing

24 / MOMENTUM

A PARTNER IN HERBALIFE About five years ago, Ronaldo became aware of Herbalife for the first time. He was immediately drawn to the products because of their quality. Today, Herbalife is proud to be Ronaldo’s Global Nutrition Partner. Together, they have also been collaborating on a new Herbalife® isotonic hydration drink, which will launch in 2015.

“Herbalife® products are fantastic, and they’ve helped me a lot,” says Ronaldo. “I think there are many good products on the market, but Herbalife is my personal favorite. I believe in them because they support my training regimen, and I’m honored to be part of the Herbalife family.” Post-workout or following a game is when Ronaldo most appreciates using Herbalife® products. As he recounts, “I notice that I feel better when I take Herbalife. If your body isn’t given the right nutrition, it won’t perform how you want it to.”

Just as importantly, using Herbalife® products gives Ronaldo peace of mind when it comes to drug testing. He is confident knowing that Herbalife® products are completely safe, healthy and clean.

“ DOPING IS SOMETHING I’M ALWAYS AFRAID OF — ALWAYS. ” “It’s the worst thing that can happen to an athlete,” says Ronaldo in reference to doping. “For example, if I go to a restaurant or a bar and someone puts something in a drink, I’m petrified of that because it would be the end of my career. Your whole reputation would be shot. Everyone would say ‘He’s always in good shape because he takes drugs.’ But this will never happen to me because I’m doing the proper things, especially in this case with Herbalife.”

FROM THE FIELD TO FATHERHOOD On the field, Ronaldo’s heart and soul might be focused on the game, but off the field his proudest accomplishment is his son – Cristiano Ronaldo, Jr. “Being a father is fantastic,” he explains enthusiastically. “It’s kind of a dream for me still. To wake up in the morning, to put my kid in school and to realize that he loves me is fantastic. I love it.

This experience. I feel very, very happy.”

“The best advice that I’m going to give him is to value education,” says Ronaldo. He knows that I am his dad, and that he has my name. There will be a little bit of pressure for him, so this is why my focus is to give him a very good education. I think the most important things for him will be respect and a good education.”

As a father, Ronaldo also finds himself more in tune to the needs of needy children. For this reason, he also works with Save the Children, an international organization that promotes children’s rights, provides relief and helps support children in developing countries.

“Children are the most important thing in the world,” he says. “If you can help them, you make the world better. This is what I try to do, especially now.”

THE ROAD AHEAD What do the next few seasons have in store for Ronaldo?

Where will he be in 10 years? Will he still be as fit and agile on the field as he is today?

“I don’t know,” Ronaldo admits. “I hope I perform very similar to now. I will work on it. I hope to be in good shape when I’m 38, 39 and beyond. And I will always be a 100-percent athlete.”

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THE MAKING OF HERBALIFE24速

THE

TRAILBLAZER JOHN HEISS REVEALS HIS VISION FOR HERBALIFE24

TM

JOHN HEISS DIRECTOR OF SPORTS AND FITNESS, WORLDWIDE PRODUCT MARKETING, HERBALIFE

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Intense focus, attention to detail and the willingness to put in the hard work – these are the traits that define great athletes, and not surprisingly, they are the same traits that John Heiss, Director of Sports and Fitness, Worldwide Product Marketing at Herbalife, and his team used to create Herbalife24®, a customizable sports nutrition line to help athletes train, perform and recover like never before.

With a Ph.D. in biochemistry from the University of California, Los Angeles,* and a lifelong love of sports that includes cross country running, competitive downhill skiing and competitive cycling, Heiss has firsthand experience about the kind of nutrition that athletes need to perform at their best. And he wasn’t seeing other products meet those needs while also providing the trust that comes from quality ingredients, diligent testing and proven results.

SURPASSING INDUSTRY STANDARDS By the time Heiss became part of Herbalife, he had already been ruminating for years about nutrition products that would be ideal for athletes. So now that he had access to state-ofthe-art facilities and brilliant technical scientists, he and his team set out to develop a line of

comprehensive sports nutrition products that would surpass industry standards. The result was the launch of Herbalife24® in 2011.

“We spent about nine months of just planning and research at Herbalife to develop the line,” Heiss says. Because of the company’s many sports sponsorships, Heiss and his team had access to feedback from top athletes throughout the world. “We spent a lot of time traveling internationally, meeting with a lot of our teams and athletes,” he says, mentioning soccer clubs like FC Barcelona from Spain, FC Spartak from Russia and Maccabi Haifa from Israel.

More recently, they’ve collaborated with international soccer superstar Cristiano Ronaldo on a new isotonic drink. “Ronaldo felt he didn’t have great nutrition for a really hard practice session

MOMENTUM / 29

“It’s good enough for pro athletes, but it’s also for somebody who’s working out on weekends, who considers themselves an athlete just for that moment in time.”

or things to drink during a match,” Heiss says. “So we got his input to make what we think is an ideal isotonic drink that someone can use during exercise.” The new drink, which will be cobranded with Ronaldo, is in final development stages and will be available in 2015.

All the fieldwork proved invaluable to help them discover what products the teams and athletes were already using and what gaps were not being met in their nutrition.

PAINSTAKING DETAILS OF QUALITY Along with the copious feedback, Heiss and his team carefully examined a broad spectrum of existing research on nutrition and ingredients to really hone in on the formulation for Herbalife24® products. “We read about the latest research and findings from the top universities and even the private sector as the basis for coming up with ingredients,” Heiss confirms.

“We looked at all the research in order to find the right amounts, the right ratios, the right proteins and things of that nature to really build up these products.”

Of course, they also looked at the marketplace to see what consumers were looking for, although their aim wasn’t to copy existing products. They didn’t

30 / MOMENTUM

“I always look at the label and look at ingredients.”

just take the same ingredients you’d find in a GNC protein shake, mix them up in a canister and put an Herbalife24® label on it. “There is so much more that goes into a product than that,” Heiss says. “It’s all the painstaking details of quality that lead up to an Herbalife24® product.”

They could’ve just used the same run-ofthe-mill whey protein concentrate that other brands use, but instead Heiss and his team focused on blends of proteins that, based on their research, would provide the best results for athletes. “We used whey protein isolate, which is a more pure form of whey protein,” he says. “We used casein protein, which is a slowly digested form. That’s what I think the point of real distinction is, the quality of ingredients, the ratios, the amounts, all those kinds of things.”

PRODUCTS EMBRACED BY ATHLETES It’s important to remember that professional athletes have too much to risk by using any product that they don’t

trust 100 percent. Reputations and careers can be devastated by a product that inadvertently triggers a blood or doping test. For this reason, it was vital that every Herbalife24® product sold in the United States be NSF Certified for Sport®*. This means athletes can rest assured that every single lot of product is tested for nearly 200 known banned substances. (See NSF Facts on page 41.)

As a result, Herbalife-sponsored athletes have embraced the products, counting on them to improve their training and performance. This is a great source of pride for Heiss and his team. Imagine something you made helping to give Cristiano Ronaldo the drive to score a game-winning goal – or just picture champion triathlete Heather Jackson fueling up with your drink as she sets another course record.

“It’s definitely a cool feeling,” chuckles Heiss, who gets even more excited when he sees non-sponsored athletes using the products. “I remember seeing a video [of

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GABRIEL VILLARAN

Surfing (Peru)

%

CLEAN &

TESTED

“That’s what I think the point of real distinction is, the quality of ingredients, the ratios, the amounts, all those kinds of things.”

Richard Sherman of the Seattle Seahawks] doing a cooking segment, and in the background of his kitchen there were Herbalife24® canisters.

It’s those kinds of things, when athletes are just using the products because they like them and they work, that are the most rewarding.”

THE BEAUTY OF THE PRODUCTS: THEY JUST WORK

biking with friends, they can benefit from Herbalife24® just as much as the pros do. “Professional athletes, they’ve got all day to train, and they eat whenever they want,” Heiss says, “but Herbalife24® products can also help someone who goes to the gym in the morning before work to maximize that one hour of gains.”

While Herbalife24® was created to meet the nutritional needs of pro athletes, the line was also designed to help anybody who is athletic and health conscious. “It’s good enough for pro athletes,” Heiss says, “but it’s also for somebody who’s working out just on the weekends, who considers themselves an athlete for that moment in time.”

For Heiss, in the end it all comes down to trust – trust in the quality and safety of Herbalife24® products, and in the fact that they will do what he designed them to do. “I always look at the label and look at ingredients,” he says of any product he uses. “Some people maybe don’t read the ingredients; they just want a product that works.

That’s the beauty of Herbalife24® products: They just work.”

Whether it’s someone training for an amateur triathlon, or a weekend warrior who likes to go mountain

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

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TIME TO GET BACK

HELPS COMBAT TEMPORARY

EXERCISE-INDUCED INFLAMMATION*

WHAT YOU PUT IN

RESTORE

REST ASSURED Supports the body’s natural response to temporary, exercise-induced muscle inflammation*.

Supports immune function*.

Maintains muscle mass*.

Speeds recovery from aerobic and anaerobic exercise by enhancing glycogen replenishment and initiating repair of damaged muscles.*

* T hese statements have not been evaluated by the Food and Drug Administration.

This product is not intended to diagnose, treat, cure or prevent any disease.

FROM THE FIELD with Chris Klein

Chris Klein is a former American soccer player who spent thirteen seasons in Major League Soccer and earned twenty three caps with the United States men’s national soccer team. He is president of the LA Galaxy.

In 2014, the LA Galaxy made history, becoming the first Major League Soccer team to win five MLS Cup trophies – First to Five! It was a pivotal victory for the team, a victory that we share with everyone who helped to make it possible: trainers, coaches, support staff, family and fans, and of course, Herbalife, the Galaxy’s Official Nutrition Partner and Presenting Sponsor through the 2022 MLS season.

I’ve experienced soccer from all sides, as a fan, as a professional player and as president of the LA Galaxy. In that time, I’ve come to realize that success is not a one-man show; success comes from surrounding yourself with the best people, both on and off the field. And in that respect, I am proud to say that Herbalife has been an amazing partner to the LA Galaxy.

CHRIS KLEIN,

LA Galaxy President

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MLS teams and players are finally getting the recognition they deserve across North America and the world, and a big part of that is thanks to the success of the Galaxy. But that wasn’t always the case, we had to start from the bottom and work our way up. Now, we have a record five MLS Cups, Bruce Arena is the most successful coach in MLS postseason history and Landon Donovan capped his career as the most accomplished player in MLS history. From early on, Herbalife believed in the global appeal of soccer – they believed in the Galaxy – and I can’t tell you how gratifying that kind of support feels.

As any pro athlete will tell you, training is only half the equation to achieving victory; you also need the best nutrition to compete at a world-class level. Safe, effective, high-quality nutrition – that’s what I want for our players, and thanks to our partnership with Herbalife, I’m confident that’s exactly what they are getting.

These days, the Galaxy players have access to Herbalife24® sports nutrition products, specifically designed to meet their advanced needs. With products like Prepare, Prolong and Restore, I know the players’ needs are covered before, during and after training. Take Omar Gonzalez as an example, he is a really strong and dynamic player who likes Rebuild Strength, Hydrate and Formula 1 Sport shakes.

The LA Galaxy players and coaching staff have access to the complete line of Herbalife® and Herbalife24® products, to provide the top-quality nutrition that our players need. I also worked with Herbalife to develop the Sports Science department, which combines sports medicine and sports science, nutrition, and strength and conditioning. We brought on Alex Savva to be the Manager of Sports Science, ensuring that our players perform at their best by implementing nutrition and supplementation programs into their regular training. Gyasi Zardes’ first goal of the game and Robbie Keane’s game-winning goal at the 2014 MLS championship are perfect examples of world-class athletes playing at the top of their game with the help of world-class nutrition.

Nutrition is just one aspect of the support we get from Herbalife. For example, we asked for a new sink in our old lounge, and they went above and beyond with a new state-of-the-art Herbalife Players’ Lounge. We’re talking about a full kitchen, shake station, three TVs and a touch-screen smart board to help us analyze our games. It’s like a sense of family, because Herbalife cares about this team, about our nutrition and about the environment for the players. Bottom line, they want a happy team because happy teams play better – that’s how you win five MLS Cups!

MLS CUP VICTORIES • 2014: LA Galaxy (2) vs. New England Revolution (1) • 2012: LA Galaxy (3) vs. Houston Dynamo (1) • 2011: LA Galaxy (1) vs. Houston Dynamo (0) • 2005: LA Galaxy (1) vs. New England Revolution (0) • 2002: LA Galaxy (1) vs. New England Revolution (0) FOLLOW THE TEAM ONLINE Official website: LAGalaxy.com Facebook: Facebook.com/lagalaxy

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BEHIND THE SCENES WITH

RICH GOUDIS

RICH GOUDIS | Chief Operating Officer, Herbalife

For Rich Goudis, Chief Operating Officer at Herbalife, no two days on the job are identical. At any given point, Rich has his hand in a number of different initiatives: from identifying new raw materials and farmers to partner with to sourcing new ingredient suppliers and manufacturers to overseeing Herbalife research and development, manufacturing, warehousing, distribution and logistic processes.

His job may sound complicated, but there’s a simple driving force behind everything he does: quality.

“I want people who hear the name “Herbalife24®” to think that those products perform as advertised and to know that there are no banned substances in them,” says Goudis. “These products will help them perform, whether it’s during a workout, a sport or on the recovery side.”

Goudis can confidently attest to the safety of Herbalife24® products, as they have NSF Certified for Sport® accreditation to back them up. NSF International is the National Sanitary Foundation, and it certifies sports nutrition products as being free of athletic-banned substances as

38 / MOMENTUM

defined by the World Anti-Doping Agency (WADA). In order to qualify for this certification, a detailed screening process carefully puts the product, manufacturing facility and label claims to the test. Today, all Herbalife24® products sold in the United States are NSF Certified for Sport®.

“The number one thing that Herbalife24® products offer athletes and sports teams is confidence,” elaborates Goudis. “And under that, there are unique formulations, complete ingredient traceability and testing for banned substances. Before we release products to athletes, every single lot – every single time it’s made – is tested for nearly 200 identified banned substances.”

“First, select a brand that you know and trust. Strong brands have too much to lose by sacrificing on quality and safety.

Second, check the claims on the label.

Do they seem too good to be true? Then they probably are. So avoid products that promise drastic performance results, or that position themselves like a pharmaceutical or drug. And third, choose products that have been tested for athletic banned substances.”

Goudis, who used to wrestle, play football and run track, now considers himself more of an endurance athlete.

As a cyclist, he participates in Herbalife triathlons to represent the Herbalife brand and motivate other employees and Independent Herbalife Members. He’s also an avid sports spectator.

Why should all this matter?

As Goudis explains, “Professional athletes today, and even some elite amateurs, have too much at risk – whether it’s financial or their reputation – to take a chance on putting something in their body that may inadvertently trip a blood or urine test.”

His best advice to everyday consumers, athletes and coaches looking for a new sports nutrition brand is this:

“As far as heritage, I grew up in New York, so I’m a New York Giants fan,” says Goudis. “My son plays football for the University of Miami, so I’m a Hurricanes fan, too. And I’m also a Mets fan. I’m just a Long Island guy who loves sports!”

4 MORE SETS 42 REPS REMAIN 1 SOURCE PULLS YOU THROUGH

PROLONG

FOR YOUR LONGEST EFFORTS Provides a dual-source carbohydrate blend for immediate and sustained energy*.

Supports caloric utilization*.

Bioavailable electrolytes help support muscle contraction and maintain a properly functioning cellular environment*.

Whey protein isolate helps reduce muscle breakdown, speeding recovery time*. * T hese statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

HERBALIFE INNOVATION & MANUFACTURING (H.I.M.)

Winston-Salem, North Carolina, United States

SIX

QUESTIONS with

MICHAEL

FRANKOS

SPORTS SCIENCE SPECIALIST at HERBALIFE

Can you provide an overview of what you and your team are responsible for at Herbalife?

Our primary responsibility is product development and innovation of sports products, so we do a lot of research about competitive products and ingredient research. We’re constantly looking for new and effective ingredients to put into new products. We also concentrate on product and nutrition education. We do a lot of article writing and presentation pieces that explain why we pick the ingredients we do, when the best time is to use our products and the main benefits of taking them. It’s our job to educate Independent Herbalife Members so they can pass this knowledge onto the consumer.

What is your background in sports and nutrition?

I’ve always been involved in athletics.

When I was younger, my main sports were lacrosse, wrestling and football.

My passion is football – I love football.

In college, I really wanted to get into the science and nutrition aspects of sports performance, so I got my degree in biology and finished my master’s degree in biochemistry. Now, I impart this knowledge when studying how nutrients work in the body, and how supplements can help with sports performance and fitness.

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How important is the connection between nutrition and sports performance?

They’re definitely interconnected. Nutrition serves as the fuel for your body. When you’re participating in sports, you’re really trying to push your body to the limits to perform at its highest level.

In order to do that, you need to ensure your nutritional requirements are met.

How have recent advancements in technology affected the sports performance arena?

You can look at it in two ways: From an ingredient standpoint, purification techniques have advanced quite a bit.

Today you get much purer ingredients – and different combinations of ingredients – than you would’ve gotten 15 or 20 years ago. Safety and screening have improved, too. Before they weren’t able to detect a lot of things that we’re able to detect now, such as heavy metals and adulterants in herbal blends. There’s also the sports science standpoint – being able to test athletes and look at what’s going on in their cells. We’ve really made advancements to evaluate how effective it is to supplement with different nutrients.

NSF

®

FACTS

BANNED SUBSTANCE TESTING In 2010, 35 World Anti-Doping Agency (WADA) accredited laboratories detected 4,818 findings of confirmed and suspected prohibited substances. 1

1,265

resulted in national anti-doping rule violations. 2

What is NSF® [National Sanitation Foundation] and how does it impact Herbalife24® products?

NSF is an independent organization that looks at all food industry products to make sure they’re safe. For Herbalife, NSF takes a three-pronged approach. It evaluates our manufacturing plants to make sure they’re clean and safe and that everything is done

What kind of feedback does your team get from athletes about Herbalife® products?

We’re getting really great feedback.

People are really enjoying Herbalife24®

“...to make sure there aren't any anabolics or banned stimulants in our products.” by the books. They also look at our label claims to make sure that all levels that we put on our labels are correct. For example, if we say there are 24 grams of protein in a product, NSF will check that there actually are. And finally, they look for banned substances. They do independent testing – aside from our own testing – to make sure there aren’t any anabolics or banned stimulants in our products. So the Herbalife athlete can be confident knowing that

88

what they’re taking is safe and healthy, and that they’re not going to fail their drug tests.

products in particular. Especially with social media, we see more and more athletes who aren’t even sponsored by Herbalife, who are using the products.

Our sponsored athletes really love the products, too. They appreciate the quality and science behind them and the results they get.

resulted in international federation anti-doping rule violations. 3

THE INDUSTRY

More than half of American adults use dietary supplements. 4

BUYER BEWARE! In the past four years...

1 in 2

inspections

by FDA have seen significant manufacturing practice violations. 5

1 in 4

inspections have resulted in a warning letter. 6

This is the highest rate of any FDA-regulated industry for non-compliance. 7 SOURCES World Anti-Doping Agency.

Nutrition Business Journal.

5-7 U.S. Food and Drug Administration.

1-3 4

QUALITY TRAINING STARTS WITH QUALITY NUTRITION

FORMULA 1 SPORT A FOUNDATION FOR PERFORMANCE

Milk protein supports lean muscle mass*.

Antioxidants from Vitamins C and E support better health*.

L-glutamine supports muscle growth and immune function*.

Carbohydrate blend provides immediate and sustained energy*.

* T hese statements have not been evaluated by the Food and Drug Administration.

This product is not intended to diagnose, treat, cure or prevent any disease.

8

t u O x a M T ips to rkouts o W r u Yo

If you’re reading this magazine you’re probably already passionate about sports, fitness and anything adrenaline-related. But whatever your current fitness level – and whatever your sport – you can get the most out of your training with these eight simple steps.

Give them a try and experience the results for yourself!

SAMANTHA CLAYTON

Director of Worldwide Fitness Education, Herbalife

1

WARM UP

While your instinct might be to immediately dive into your workout, spending just five to 10 minutes warming up will better prepare your body for exercise. You’ll want to warm up at a pace that gradually gets your heart beating at 50 to 60 percent of your maximum heart rate. (Note: The basic way to calculate your maximum heart rate is to subtract your age from 220. For example, if you’re 35 years old, your maximum heart rate would be 220 - 35 = 185. For vigorous exercise intensity, you’ll want to be at 70 to 85 percent of your maximum heart rate.)

And don’t forget to stretch! It warms your muscles and prepares them for exercise.

Warm muscles also allow for a greater range of motion for your joints and make injuries less likely. Along with physically preparing your body for exercise, your

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Workout Know-How LUNGE 1

Stand with your feet hip-width apart.

2

Step forward with your right leg, and drop your left leg.

Both knees should be bent at 90-degree angles.

3

Rise back up, bringing the legs together.

4

Repeat with the left leg.

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PLANK 1

Get in a push-up position, but instead of getting on your hands, rest your forearms on the floor.

2

Tighten your core and your glutes, and keep as straight as you can. Remember to keep breathing.

3

old this position for 30 H seconds, or for as long as you can.

warm up can provide a great space to mentally prepare for what’s ahead. If your goal is to shut out all outside thoughts, get into the zone and focus on reaching new limits, this is the time to do it!

But don’t stop there. By frequently stretching throughout your workout, you’ll promote better circulation – and by increasing blood flow to your muscles, waste products like lactic acid will be removed to help prevent soreness.

Each stretch should last approximately 20 to 30 seconds and should have you feeling a mild discomfort but not outright pain. Remember to leave time at the end of your workout to wrap up with some final stretches. Trust me.

The next day, you’ll be glad you did!

2

ADD VARIETY

3

REST AND RECOVER

Taking a step back from training probably goes against every fiber of your being. But if you’re not resting, how can you grow?

During intense training, our muscles are essentially “broken down.” The only way for them to recover is to be fed proper nutrition and to have some rest.

During this recovery period, our bodies grow bigger and stronger so that our muscles can be broken down again. So don’t be afraid take off a day or two each week, or even a week off every two to three months. You’ll likely come back stronger, more rejuvenated and with more enthusiasm than ever before. Following a break is also the perfect time to modify your training program (see previous section) and start on a fresh footing.

Even the most driven, passionate athletes can reach plateau (both physical and mental) if they aren’t changing things up every once in a while. Don’t be afraid to split your routine in new ways, try different exercises and drills, or move your training from indoors to outdoors.

Any of these changes will help send a message to your body that it can’t just “coast” along. Adding variety to your routine is especially important if you’ve been doing the same thing for weeks or even months on end.

4

DRINK UP

As you may already know, proper hydration is crucial to your results – especially after a serious workout.

It’s critical that you replenish lost fluid during this time so your body can continue to function at its highest level. You’ll also need to ensure you’re hydrated before and during your workout. Every time you hit the gym, go for a run or step onto the field, you should have a water bottle in hand.

Then continue to support your system by hydrating throughout the day. You can also benefit from hydration in the form of Herbalife24® Hydrate*.

This low-calorie advanced hydration supplement can be taken anytime during the day — mornings, during workouts or even at night to maintain body fluid levels. * T hese statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

SQUATS 1

Stand with your feet hip-width apart.

2

Sit back as if you’re about to sit in a chair.

3

Rise back up, leading forward with your hips.

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5

GET SPECIFIC

It goes without saying that we all want to be better athletes. But having the goal of “being a better athlete” is too generic and won’t give you the structure you need to reach your objectives. You need a clearer vision, because the more detail you include in your plan, the better your chances of success will be.

When outlining your goals, follow the “SMART” formula by choosing goals that are Specific, Measurable, Achievable, Results-Focused, and Time-Bound.

Along the same lines of recording your goals, it’s just as important to track your workout progress throughout your journey. This could mean recording specific exercises, weights, reps, distances, etc., that you’ve reached each time you’ve laced up. Your training log will be a blueprint to your successes

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or failures through trial and error, and will give you a better sense of where you can make modifications to enhance performance. Think of it as part of your overall game plan to success!

6

FIND A BUDDY

Do you ever have those days when your laces are tied, your workout clothes are on, but your heart’s just not into it? It can be oh-so-tempting to just shrug off your workout and hop on the couch, but what if one missed workout turns into another, and another and – well, you

get the picture! Here’s where a workout buddy can really help. On days when your motivation is hovering below its usual level, your workout buddy can act as your “accountability partner” and give you the push you need to get back in the game.

He or she will also be there to celebrate successes with you, and vice versa. If you don’t already have a workout buddy, let the search begin now!

7

CHALLENGE YOURSELF

Despite having the occasional “off” day, you probably have it in your DNA to always

DID YOU KNOW? When you write down your goals, you are more likely to achieve them. In a study conducted on the 1979 Harvard MBA program, graduate students were asked, “Have you set clear, written goals for your future and made plans to accomplish them?”

The result: Only 3% had written goals and plans, 13% had goals but they weren’t in writing and 84% had no goals at all. Fast-forward 10 years and the results were incredible. The 13% of graduates who had goals, but did not write them down were earning twice the amount of the 84% who had no goals.

The 3% who had written goals were earning, on average, 10 times as much as the other 97% of the class combined!

keep on going. That’s what being a serious athlete is all about. But are you always challenging yourself? Are you always doing more than you think you can do?

Here’s some easy advice: When you’re in the gym and feel like you can’t do any more reps, crank out just two or three more. When you’re running and feel like you’ve hit the wall, take just a few extra strides. It’s not about making huge leaps every time, because you don’t want to compromise technique or risk injury. It’s about taking small steps that will lead to consistent gains. If you don’t try to add weight at every workout or go further on every run, your body won’t have anything to adapt to. So keep it guessing and keep on growing!

8

you should be consuming a mix of lean proteins, low-glycemic carbohydrates and healthy fats (and don’t forget to add a multivitamin to the mix). Protein is especially important for athletes of all levels, as it helps to build and repair muscle tissues following intense training.

When you want a break from preparing whole-food meals, you can use Herbalife24® Formula 1 Sport to get

your vital macronutrients in. It’s a quick, healthy meal that can be prepared anywhere, anytime to ensure your body is always properly fueled. To support sports performance, also check out the rest of the Herbalife24® line. You’ll find great supplements for that extra support you need before, during and after your workout.

Good luck, and enjoy the journey!

NOURISH FOR SUCCESS

So you’re doing all the physical work – now comes the healthy nutrition to complement it. Throughout your day,

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k 5 o rs e t n n i s g e 5wk plan for b

t r a t s k c A qui

Week 1 Start Slow, Build a Base

Week 4 Training for Peak Week

Trust the training over the WHOLE five weeks and be patient.

Start your training by building an aerobic base – allow time for your body to adapt.

Intervals in Week 4 will help train the threshold effort you can sustain for a period of at least 10 minutes.

As training intensity increases, overall training volume will reduce.

It’s important to decrease volume to ensure the program’s most difficult, and arguably most important, sessions are completed with high-quality effort.

Week 2 Strengthening Your Foundation Runs will begin to increase in length, though intensity is kept very moderate.

For participants starting with run-walks, walk times will begin to decrease and runs will increase.

Week 3 Interval Training: Body and Mind

Week 5 Congratulations and Good Luck!

Week 5 is not the time to “squeeze in” training.

A few, very short and hard but controlled efforts will help fine tune your body for racing.

Do not overdo it – the work is done!

Interval training helps train the mind to deal with higher intensity effort.

Now is the time to run hard when prescribed, and rest when prescribed.

Workout Plan Day 1 WK

WK

WK

1

20 MIN

2

30 MIN

3

8 MIN

3X

Day 2

4 MIN

4 MIN

OR

10 MIN

3 MIN

OR

WK

5

10 MIN

3 MIN

OR

48 / MOMENTUM

2 MIN

Day 5 OR

Gym

Day 6 2 MIN

8X

4

3X

Day 4 2 MIN

WK

2X

Day 3

Sprint

Jog Easy Pace

Walk

6 MIN

8 MIN

4X

4X

4X

2 MIN

8X

2 MIN

2 MIN

2 MIN

30 MIN

OR

OR

OR

4 MIN

6 MIN

8 MIN

1 MIN

4X

4X

4X

2 MIN

2 MIN

2 MIN

30 SEC

3X

Day Off/ Rest

Day 7

FORMULAS REVIEWED FOR SAFETY AND EFFICACY Carefully selected ingredients.

Manufactured to GMPs. Tested for banned substances.

Herbalife24速: NSF Certified for Sport速

MOMENTUM / 49

T H E O N LY T H I N G T O HYDRATE

ANYTIME HYDRATION, ENHANCED Low-calorie source of bioavailable electrolytes designed for advanced hydration*.

Subtle flavor.

Take any time during the day – morning, during workouts or even at night to maintain body fluid levels*.

* T hese statements have not been evaluated by the Food and Drug Administration.

This product is not intended to diagnose, treat, cure or prevent any disease.

50 / MOMENTUM

T H I R S T F O R I S G L O R Y.

MOMENTUM / 51

DR FOR 52 / MOMENTUM

RIVING RCE TRIATHLETE

HEATHER JACKSON Pushes Herself to Be the Best

With spikey platinum hair, colorful tattoos and a megawatt smile, Heather Jackson already looks the part of a rising star; but make no mistake, it takes more than looks to skyrocket in the world of professional triathletes as quickly as she has. It takes consistent training, excellent nutrition and, above all, a determination to always push herself to grow as an athlete, both on land and in the water.

Growing up in Exeter, New Hampshire, her family embraced athletics and physical activity and helped to make sports a part of Heather’s molecular makeup. Her mom was a physical education teacher for 30 years and insisted on signing up her three kids for multiple sports.

Jackson laughs, “They had us in soccer, hockey, gymnastics, softball, lacrosse – every sport!”

No shrinking violet, Heather roughed it up with the boys, playing ice hockey, from age 6 until high school. In college, she joined the Princeton University Division 1 women’s ice hockey team. After graduation, she took a traditional career path, teaching English and world history for a couple years. But still, she yearned for something more. “I think I was definitely meant to do something athletic,” Jackson says. “It just seems to come naturally.”

In 2007, while teaching English in Thailand, Heather ran Ironman® Malaysia as an amateur and discovered her love for triathlons. Then in 2008, she won the Ironman® World Championships in Kona, Hawaii, in the 18–24 amateur age group. The next step was to go pro in 2009, but it wasn’t an easy decision to leave behind the safety and stability of her life as a teacher to follow her dream of becoming a professional triathlete.

MOMENTUM / 53

“I never thought I would ever be doing this,” Jackson says of her life as pro athlete. “I grew up in New England, I played ice hockey and I assumed I was either going to be a teacher at a high school or teach somewhere and be a hockey or a soccer coach.”

Her fiancé, Sean “Wattie” Watkins, is an ex-cyclist and her biggest supporter, attending all her events. He helped Jackson take the leap of faith and believe in her dream of going pro, by reassuring her that she could always go back to teaching if her triathlon career didn’t pan out. “I seriously had maybe $3,000 in the bank,” Jackson recalls about her early pro days. “When you’re faced with ‘You need to make money or you’re going to have to go back to teaching,’ you make it happen [laughs].”

And make it happen, she did, with a string of top finishes over the last few years in several Ironman® 70.3 Triathlons (also known as Half Ironman® competitions). She set a new course record at the California Wildflower Long Course Triathlon, one of the biggest triathlon events in the world. In fact, Jackson has taken first place three times at the grueling Wildflower – in ’12, ’13 and ’14 – and it remains her favorite course because it was her first overall professional win.

So far, Jackson’s young career has focused on Half Ironman® courses, but she’s getting ready to take on the “big race,” the Ironman® World Championships in Kona, Hawaii. She’s had her sights set on Kona since winning in her amateur age group back in ’08. “When I got into it right out of college, that was the only race I knew,” she says.

“So it’s always been the goal – I want to win Kona.”

Though she’s always been athletic, since going pro Heather’s had to buckle down and take her training to the next level with the help of her coach, Cliff English. “It all comes down to your relationship with your coach,” she says. “He keeps progressing you, he knows where you are, and each time you’re trying to get a little bit better.”

Jackson’s training schedule is both tough and consistent. “Each day has a specific focus,” she says. “Each day, there’s usually a key set to hit. The big thing with triathlons is just day in and day out consistency.” Mondays she swims. Tuesdays and Thursdays are hard swims, followed by either a hard ride or a hard run and then she takes it easy on the last session. Wednesdays are for longer rides. And then she finishes with an easy Friday and Sunday. “Easy” being a relative term for a triathlete.

“It’s tough because even if you’re not training, it’s still part of your training,” Jackson chuckles. “There’s stuff you’re doing even if it’s not a swim, bike or run.” This can include stretching, core work, ice baths, the occasional massage and, of course, what she eats.

“Yeah, it’s so huge,” she says of her nutrition during competition.

“It’s as important as any of the three sports. You’re out there riding 112 miles, and you have to get off and run 26 miles, so you can’t just ride and forget about that and not be fueling.” And it can affect her training as well. “If you haven’t eaten enough before, if you’re dehydrated, there goes the quality of your session.”

To make sure she’s in top form during training and competitions, Jackson relies on Herbalife24® Hydrate. “I definitely use Hydrate, all day, every day,” she says. “I’m just drinking that constantly for the electrolytes.” She would also mix one scoop of Herbalife24® Prolong with Hydrate for an additional kick of calories and electrolytes. And as an Herbalife-sponsored athlete, she also has early access to the latest products in development by the company.

Even with her natural gifts and top-notch nutrition and training, there are times when Jackson hits the wall, when she falls short. It’s easy to see someone shine when they are at their best, but it’s during the tough times that you get a clear view of her character and positive personality.

If you haven’t eaten enough before, if you’re dehydrated, there goes the quality of your session.

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“You can have a bad day, you can totally bonk or mess up your nutrition or not drink enough,” she admits. “All of a sudden you’re just not hitting your numbers, or running a minute slower per mile than normal, which is massive. All of a sudden, it’s like this load that’s starting to add up on you, and you’re permanently tired and hungry and everything just seems negative.”

This is when Jackson relies on a personal reserve of inner strength to keep going, to keep pushing herself, no matter what. She recalls the words of her triathlon coach, Cliff English: “It’s about the effort. You just keep putting in the effort.” Then she thinks back to her ice hockey days, and what a different coach used to tell her. “My hockey coach used to say, ‘You’re a fighter,’” she laughs. “Not a fighter, literally, but like when it comes to race day, there’s no excuses, it’s all out, and I’m there to win the race. Yeah, I just want to be known as a racer, a fighter. The gun goes off and you win it, or it wasn’t your day, but you gave everything on that day.”

As for that cheerful personality, Jackson says it all boils down to gratitude. “I know that I am pretty fortunate in this world,” she says. “I don’t take it for granted at all. I have a really good friend who is a perfectly healthy 35-year-old woman, and she just came down with brain cancer, out of the blue. It’s so crazy; she just thought she had headaches. You just never know, so it’s just being grateful each day for what you do have.”

1st Place • Wildflower Long Course (2012, 2013, 2014) • Escape from Alcatraz Triathlon (2013) • Ironman 70.3 Oceanside (2013)

2nd Place • Ironman 70.3 World Championships (2013)

3rd Place • Ironman 70.3 World Championships (2012)

MOMENTUM / 55

#ACTIVEBODYFIT

Achieve your fitness goals with our featured 4-Week Herbalife24® fitness routine.

Perform the exercises and progress through the series until you achieve your desired fitness level.

Workout 1 - DumbBells

Workout 2 - Bodyweight

Workout 3 - Bodyweight

Squat + Press

Dive-Bomber Push-Ups

Hacky Sack

Push-up + Row (Right, then Left)

Single Leg Knee Drive

Summo Stretch

(Right, then Left)

Jump Lunges

IYT Back Fly Squat Jacks Front Lunge + Rotation,

Biceps to Triceps Combo

Triceps Dip to Reach

X-out

Broad Jump

(Alternating sides)

Single Leg Hinge + Knee Drive (Right, then Left)

Week One : Foundation

Week Three : Endurance

WORKOUT 1: 3 rounds, 12-16 reps each WORKOUT 2: 3 rounds, 12-16 reps each WORKOUT 3: 3 rounds, 12-16 reps each

WORKOUT 1: S et 1: 1 min/exercise

Week Two : Interval

WORKOUT 2: 10 of all….8….6….4

(10 jump luges between all exercises)

Set 2: 45 sec all, 6 jump lunges Set 3: 30 sec all, 4 jump lunges (at your own convenience)

WORKOUT 1: 20: 10 x 5 rounds each exercise (1 min break between exercises)

WORKOUT 2: 45:45, 30:30, 15:15 x 3 each exercise (1 min break between exercises)

Week Four : Challenge

WORKOUT 3: Set 1: 3 min jog, 1 min run x 5 Set 2: 3 min jog, 30 sec sprint x 5 Set 3: 5 min jog

Mon Tue Wed Thu Fri

Sat

WORKOUT 3: Warm-up, 20 min jog/run Repeat warm-up, 20 min jog/run

WORKOUT 1: 18 min Max Round Challenge, 10 reps all WORKOUT 2: 18 min Max Round Challenge, 10 reps all WORKOUT 3: 2-mile run for time

Sun

#ACTIVEBODYFIT * Choose any 3 days out of the week at your own convenience MOMENTUM / 57

THEHERBALIFE24FAMILY

HIGH-PERFORMANCE NUTRITION FOR HIGH-PERFORMANCE ATHLETES.

FORMULA 1 SPORT Nutritional performance foundation

While specifically designed for athletes, this healthy meal replacement is perfect for all busy/active people.

It provides proper nutrients and caloric intake, while sustaining energy, supporting immune function and helping maintain muscle mass. If you don’t already have a good breakfast routine in place, Formula 1 Sport is the ideal way to start your day.

WHEN: As a healthy meal or anytime snack.

USED BY: Peruvian professional surfer Gabriel Villaran has a highprotein breakfast before hitting the waves.

58 / MOMENTUM

HYDRATE

RESTORE

PREPARE

Feel thirsty? This flavored hydration supplement will do the trick. It contains electrolytes without the added calories from carbohydrates (sugars), so you can maintain proper body fluid levels* without sabotaging your waistline.

Even when you’re not exercising, Hydrate will support the hydration you need to be at your best.

Due to working out and everyday life, our bodies continually undergo oxidative stress. Restore is a curcumin-based tablet with ingredients to reduce temporary, exercise-induced muscle inflammation and to help speed recovery*. It’s also perfect for athletes of all levels and disciplines.

Get the “kick” you need with this stimulating nitric oxide precursor and creatine supplement system.

Containing caffeine, Prepare is great for any athlete wanting to feel a pre-workout boost or modest mental stimulation.

By supporting blood flow and fast-twitch muscle contraction, it also helps support improved performance and alertness so you feel like you can get more out of your workouts*.

Anytime hydration

WHEN: During light exercise or for anytime hydration.

USED BY: Italian gold medal fencer Arianna Errigo to stay hydrated during intense, oneon-one matches.

Exercise-induced muscle inflammation reduction

WHEN: Before bed.

USED BY: Ecuadorian professional soccer player Felipe Caicedo to help speed recovery after hard drill days.

Sports prep made easy

WHEN: 30 minutes prior to exercise.

USED BY: Austrian professional mountain biker Wolfgang Krenn to boost focus before tackling steep slopes.

PROLONG

REBUILD ENDURANCE

REBUILD STRENGTH

The longest and most intense efforts demand more calories than usual, and that’s what Prolong provides. A high-caloric sports drink, Prolong is perfect for long-distance endurance athletes. It also helps support caloric utilization, muscle function and reduced muscle breakdown*.

Runners, cyclists and anyone exercising/breathing hard for more than 60 minutes will benefit from this post-aerobic recovery drink. Rebuild Endurance helps replace carbohydrate stores and supports the rebuilding of muscles after exercise*. After all, the better you’re able to recover, the sooner you’ll be able to perform at your best again.

Are you a weight lifter or someone who just needs quality post-exercise protein? Rebuild Strength is a recovery drink for post-anaerobic (strength training) exercise, and any exercise lasting less than 60 minutes. It provides 24 grams of protein – along with carbohydrates – to help rebuild broken-down muscles and support lean muscle mass*.

Immediate and sustained energy

WHEN: During long-distance or extremely intense exercise.

USED BY: French competitive swimmer Aurélie Muller to conquer more laps and quicken her swim time.

Post-aerobic recovery

WHEN: Immediately after intense aerobic exercise.

USED BY: U.S. professional triathlete Heather Jackson to recharge and replenish after a grueling race.

Sustained amino acid delivery

WHEN: Immediately after anaerobic training, light endurance training or anytime you want a protein snack.

IT’S ONE THING TO KNOW AND UNDERSTAND DIETARY SUPPLEMENTS, BUT IT CAN BE QUITE ANOTHER TO ACTUALLY INCORPORATE THEM INTO YOUR DAILY ROUTINE.

USED BY: Slovenian IBF World Welterweight Champion boxer Dejan Zavec to replenish protein stores after training.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

MOMENTUM / 59

THEXFACTOR HERBALIFE-SPONSORED ATHLETES & TEAMS

FORMULA 1 SPORT

JAIME PENEDO

NICOLAS FUCHS

X

OMAR GONZALEZ

X

LA Galaxy (United States)

HYDRATE

RESTORE

PREPARE

PROLONG

X

X

X

X

X

LA Galaxy (Panama)

Rally Car Driver (Peru)

Extreme athletes in a wide variety of sports use Herbalife24® products to support their efforts with maximum nutrition. Follow the X’s below to see which Herbalife-sponsored athletes are using which products.

X

X

OSPREYS

Rugby (United Kingdom)

ANDY WIBOWO

Triathlete (Indonesia)

X

FLAMENGO Soccer (Brazil)

X

HEATHER JACKSON Triathlete (United States)

GABRIEL VILLARAN

X

CRISTIANO RONALDO

X

Surfing (Peru)

Real Madrid (Portugal)

DARIA PLETIKAPA Triathlete (Croatia)

X X

Soccer (Russia)

Triathlete (Peru)

60 / MOMENTUM

X

X

FC SPARTAK RODRIGO MEDRANO

X

X

X

X

X

X

X

X

COMPELLING PERFORMANCE REQUIRES PREPARATION

REBUILD ENDURANCE

REBUILD STRENGTH

X X X

Nicolas uses Prepare before each race to support fast-twitch muscle reaction and maintain mental focus.

Omar takes Prolong throughout his matches to sustain necessary glycogen levels and reduce muscle breakdown.

PREPARE

X X

A daily favorite of the Flemengo team is Rebuild Strength, taken after practice, workout or match to support muscle recovery.

Heather relies on Prolong to fuel her energy stores during Triathlon races and uses Rebuild Endurance following each training session.

X X

Ronaldo drinks a Formula 1 Sport shake each day to maintain muscle mass and sustain energy levels during his matches.

X

X

The Red-Whites prefer Rebuild Strength after practice or games which provide protein and l-glutamine for muscle repair and recovery.

NITRIC OXIDE PRECURSSOR & CREATINE SUPPLEMENT SYSTEM* Support fast-twitch muscular contractions*.

Maintain focus and performance*.

Support healthy blood flow*. * T hese statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

ice cubes

1% milk

banana

strawberries

Creamy Vanilla Formula 1 Sport

Cristiano R onaldo’s

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Ingredients: 2 servings Creamy Vanilla Formula 1 Sport Nutritional Shake Mix

1/2 banana

500 mL 1% milk

4 ice cubes

1/2 cup strawberries

NUTRITION FACTS: Calories: 492 | Carbohydrates: 74 | Protein: 37 | Fat: 6

USED: To jump-start his day and recover from grueling games

Michael O. Johnson’s Ingredients: Herbalife 24® Rebuild Strength

1 tablespoon of Peanut But ter

USED: After a long ride

500 mL low-fat chocolate milk

1/2 cup blueberries (frozen)

1 banana

1/2 cup strawberries

NUTRITION FACTS: Calories: 610 Carbohydrates: 90 Protein: 39 Fat: 12

H24 Rebuild Strength

chocolate milk

strawberries

blueberries

peanut butter

banana MOMENTUM / 63

THE MAKING OF A PERFECT PARTNERSHIP

Brian McKinley Reveals How Herbalife Teams Up With Athletes

In March 2012, sports history was made when the LA Galaxy and Herbalife announced a record 10-year extension of their existing partnership, solidifying the role of Herbalife as the Official Nutrition Company and Presenting Sponsor of the LA Galaxy. Valued at US$44 million, the extension was set to run through the 2022 MLS season, making it the largest and longest sponsorship agreement for an MLS club in League history.

Behind the scenes of this landmark extension was Brian McKinley, Vice President of Sports Marketing and Products at Herbalife. Today, a large part of

64 / MOMENTUM

“Our relationship goes far beyond just the jersey. It’s about the true integration of our brand, and we wanted a stable partnership.”

“Herbalife® products are being used all around the world, so many athletes are familiar with their quality and come to us seeking sponsorship,” explains McKinley. Again, if it’s the right fit, we’re happy to discuss a partnership. These relationships are mutually beneficial. Our sponsored athletes get the benefit of receiving Herbalife® products to support their performance, and we get regular, real-world insight into what athletes need and want when it comes to sports nutrition. This goes a long way in helping us develop relevant, effective products.”

While every sponsorship contract differs, McKinley’s focus is always on creating a sense of stability. This was especially true of the 10-year LA Galaxy extension in 2012.

Brian’s job entails leading the robust Herbalife sponsorship program, which supports over 250 professional athletes, teams and events around the world.

“Everything we do is about finding the right relationships,” says McKinley. “Our goal at Herbalife is to always sponsor athletes who share our commitment to excellence, health and an active life.

If an athlete or team doesn’t have the same passionate, positive attitude that we do, it’s not a good fit. We want to create authentic relationships that we and our Members will feel proud about.”

While McKinley and his team actively research and scout new sponsorship opportunities, they also have athletes regularly coming to them.

“It’s hard to maintain a partnership philosophy when every one-and-a-half to three years you are negotiating a renewal,” McKinley explains.

“Our relationship goes far beyond just the jersey. It’s about the true integration of our brand, and we wanted a stable partnership. We are committed to the Galaxy, we’re committed to the MLS and we’re committed to soccer. Not just in the United States, but all around the world.”

Although Herbalife is heavily invested in soccer, sponsoring the LA Galaxy, soccer legend Cristiano Ronaldo and a host of other international soccer clubs and players, it also represents a variety of other sports – everything from basketball to triathlons to motorsports.

“In my opinion, every athlete can benefit from proper nutrition, no matter what his or her sport,” says McKinley.

“The right nutrition can mean the difference between a good performance and a truly great performance, especially if there’s little rest time between games or events.

That’s why our sponsorship roster is so diverse and why we represent so many different disciplines. Athletes all across the board need nutrition that helps speed up recovery and enhance performance.”

As Herbalife24® products continue to build momentum – and as more and more athletes become inspired by the stories and testimonials of other Herbalife athletes – McKinley foresees a growth in his sponsorship program.

“I believe the sponsorship aspect of Herbalife will always be a large and important one,” states McKinley. “It provides us with a great platform to connect with athletes and build awareness of our products.

In my mind, the more people we can educate about proper sports nutrition, the better!”

To learn more about Herbalife-sponsored athletes, teams and events, visit Sports.Herbalife.com.

MOMENTUM / 65

PROPELS | DA I LY GR I N DS

66 / MOMENTUM

CONGRATULATIONS, CRISTIANO RONALDO!

*Herbalife is not affiliated with FIFA

FUELS | T H E ROA D LES S TR AV ELED

Heather Jackson @hjacksonracing · Sep 22 Thnx!!! “@Herbalife24: Way to go @hjacksonracing!

Solid 1st place at the @IronmanTri #Princeton703. #Herbalife24pic.twitter.com/Tte5kDxRwd”

Cindy Morales @coach_cpmorales · Dec 18 Sky above me. Earth below me. FIRE WITHIN ME! #Unstoppable #nutrition #health #herbalife #lifestyle #instagood #instapic #instamood #instadaily #instafit #follow #instagood #fitmom #gymflow #gymtime #muscles #photooftheday #picoftheday #igers #weightloss #transformation #bodybuilding #determination #motivation #fitspo #inspiration #tbt

Philip Mooney @PhilipMooney · Aug 7 Loving it up here in Leadville w/@Herbalife24!

Spending quality time w/ my @Breezer_Bikes Cloud 9 for a photo shoot.

Samantha Clayton @iamsamclayton · Aug 24 Amazing galaxy 5k run today the players and runners were all amazing!! #herbalife24

70 / MOMENTUM

SOCIALSCENE #herbalife24 #herbalife24fit

Justin Lamar @herbal_king_jay 路 Jan 7 #herbalife24fit #groundwork #flippingtires #corework

LA Galaxy @LAGalaxy 路 Nov 18 #LAGalaxy sports scientist Alex Savva dishing out the @herbalife after training. #FirstToFive

POSTS, TWEETS AND SHARES FROM PRO ATHLETES, AMATEURS AND FITNESS LOVERS. SEE MORE AT HERBALIFE24.COM/SOCIAL

The LA Galaxy logo and graphics are the property of Major League Soccer, LLC. Used by permission.

Salvatore Nocerino @NocerinoSalva 路 Nov 15 My life, my job, my passion @Herbalife24 @Herbalife @HerbalifeEurope @HerbalifeEVENT @HerbalifeTRUTH

MOMENTUM / 71

FOLLOW US

72 / MOMENTUM

Š2015 Herbalife. All rights reserved. Printed in USA. #920224 ID10727 03/15