selected work of graphic design and photography
Portfolio Needs a Title 2017
2020
Graphic Design
Year : 2020
Curriculum Vitae
Fitra Ayu R Graphic Designer and Photographer
a fact about me.
Personal Info.
Hello! you can call me fitra
Phone
I was born in Palembang on 17th June
+62 822 3315 1762
1998. I have graduated from with bachelor degree in visual communication design at binus university. I am passionate and fast learner graphic designer and photographer with more than 2 years of profes-
fitraromanovich@gmail.com
sional experience in graphic design and
Adress
photography industry. I’ve been working
Jl. Rawa Belong 2D / Komplek
on many amazing campaigns for major cli-
Sandang Blok B No.1, Palmerah,
ents. I am also diligent, ambitious, detail
Jakarta Barat, DKI Jakarta.
oriented and love to learn something new. I am capable of working in group and also like to develop new and fresh idea. I have highly interest in photography, graphic design, and many more.
Education. 2016 - 2020 Binus University,
01.
Social Media. Instagram @fitraarch
Behance behance.net/fitraromanovich
Bachelor Degree,
Visual Communication Design
fitra romanovich
fitra’s selected works
2017
2020
Curriculum Vitae
Experiences. 2019 - 2020 Zigital Digital Agency, Freelance Photographer
2017 Expo HIMDKV “ROQUERO”, Financial Manager
2016 - 2017 PARAMABIRA,
2019 - 2020 PT Shopee Internasional Indonesia, Internship Graphic Designer
2019 Mirum Indonesia, Internship Graphic Designer
Member of Creative Division
Software Skills. Camera EOS 70D Adobe Photoshop Adobe Illustrator Adobe InDesign
Achievements. 2019 32th Citra Pariwara Finalist, Finalist design category (packaging - special editions & promotional packaging) with shopee brand creative team as a digital imaging artist
2017 RASA MERDEKA Exhibition Binus, Outstanding Photography
Organizations. 2018 ARTCAMP HIMDKV Coordinator of Public Relation
2018 HIMDKV, Member of Public Relation
2017
2020
Adobe Premier Adobe After Effect
Creative Skills. Photography Art Direction Brand Identity Social Media Digital Imaging Editorial
Interest. Photography Musics Movies Concert Fashion Wizarding World Astrology
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Yellow is my lucky colour, my happy go lucky. Personality is truly my gem. Capturing everyone’s heart with my smile and laughter, spreading positivity to people around. I put lots of love and happiness towards all my works. It contains my struggle, happiness, motivation, joy, hobby, love, passion, and what I’ve done. By looking through my portfolio, it will spread happiness into you. enjoy my portfolio book!
Selected Works
Graphic Design
Year : 2019
Social Media
01 :
TCASH Indonesia Tools Adobe Illustrator Adobe Photoshop
Type Of Work Internship Project
About Project TCASH is one of Mirum Agency Indonesia’s clients when I was one of their intern. I mostly responsible to do their work for social media content, mainly Instagram static imagepost and story which is digital advertising platform. I was responsible to create an image post for the Instagram feed by combining the papercut concept to make it look attractive and have depth. The colors that I used are red as the primary color, and also blue as a secondary color to display a charismatic and trustworthy impression. Content for TCASH social media itself is also content for promo engagement, and also announcements of events that will be held by TCASH.
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fitra’s selected works
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Social Media
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Graphic Design
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fitra’s selected works
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Social Media
2017
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Graphic Design
Year : 2019
Social Media
02 :
Dancow Tools Adobe Illustrator Adobe Photoshop
Type Of Work Internship Project
About Project Dancow is also one of Mirum Agency Indonesia’s clients when I was one of their intern. I mostly responsible to do their work for social media content, mainly Instagram static imagepost and story which is digital advertising platform. I was responsible to create an image post for the Instagram feed with Digital Imaging technique. The colors that I used are yellow as the primary color, red and green as a secondary color to display a cheerful impression for mother and child. I also made layouts according to fun fact content, events, experts, children’s creations
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fitra’s selected works
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Social Media
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2020
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Graphic Design
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fitra’s selected works
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Social Media
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Graphic Design
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fitra’s selected works
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Social Media
2017
2020
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Graphic Design
Year : 2019
Social Media
03 :
LinkAja Tools Adobe Illustrator Adobe Photoshop
Type Of Work Internship Project
About Project LinkAja is also one of Mirum Agency Indonesia’s clients when I was one of their intern. I mostly responsible to do their work for social media content, mainly Instagram static imagepost and story which is digital advertising platform. I was responsible to create an image post for the Instagram feed with Digital Imaging technique. The colors that I used are vibrant red and blue to give a fresh impression for young people and also match the color of the LinkAja guidelines.
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fitra’s selected works
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Social Media
2017
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Graphic Design
Year : 2018
Photography
04 :
Sporty In Stripey Tools Camera CANON EOS 70D Adobe Photoshop
Type Of Work Personal Project
About Project The test shoot this time used a trendy and sporty 80-90s style and fashion concept. The selection of striped shirts and sneakers itself is booming in the 80s and 90s. Makeup and styling were done by myself. I choose a shooting time between noon and evening to get warm sunlight.
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fitra’s selected works
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Photography
2017
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Graphic Design
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fitra’s selected works
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2020
Photography
2017
2020
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Graphic Design
Year : 2017
Photography
05 :
Aurora’s Dust Tools Camera CANON EOS 70D Adobe Photoshop
Type Of Work Assignment Project
About Project The concept for this still life photography is Colorful. I played with colored powder and brushes to get a colorful impression. I used a black background so that the focus is on the object, which is powder and brush. In this photo, I used Broncolour’s lighting so I can use high shutter speed to capture the dust. I also used a macro lens so that the powder looks more detailed and clearer.
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Photography
2017
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Graphic Design
Year : 2018
Photography
06 :
The Beauty of Flowers Tools Camera CANON EOS 70D Adobe Photoshop
Type Of Work Personal Project
About Project In this test shoot, I took the concept of beauty photography. I used natural but flawless makeup to show how beautiful the model’s beautiful skin is. I choose dewy makeup to make her skin looks healthier. I also added flowers to make her even prettier. I used softbox to make her skin even softer.
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fitra’s selected works
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Photography
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Graphic Design
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fitra’s selected works
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Photography
2017
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Graphic Design
Year : 2019
Photography
07 :
Country Choice Tools Camera CANON EOS 70D Adobe Photoshop
Type Of Work Freelance Project
About Project Country choice is one of the leading fresh fruit flavored beverage brands in Indonesia. I was asked to make product stock photos for the needs of the country choice’s Instagram social media post. the concept for this photoshoot project is fresh and bright like their product fresh and delicious Country Choice. I used a combination of blue, yellow, and orange colors to show the fresh and bright impression of a fruit flavored beverage.
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Photography
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Graphic Design
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fitra’s selected works
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Photography
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Graphic Design
Social Media, Photography
08 :
Year : 2019
Shopee B eauty Tools Adobe Illustrator Adobe Photoshop Camera CANON EOS 70D
Type Of Work Internship Project
About Project Shopee is one of the largest e-commerce companies in Indonesia, I was one of their intern. As an Intern Graphic Designer, one of my jobdesc is responsible to designing social media key visual’s, and do the photoshoot for shopee beauty social media. The concept for shopee beauty itself is a girly concept, modern but still informative. I combined the layout with photography so that it can convey information both about the product and about skin problems more clearly. I used pink to symbolize the feminine image of girls and used orange to match the shopee color.
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Social Media
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Graphic Design
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Social Media
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Graphic Design
Photoshoot for Shopee Beauty
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Photography
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Graphic Design
Online Marketing
09 :
Year : 2019
Oronamin C Tools Adobe Illustrator Adobe Photoshop
Type Of Work Internship Project
About Project Shopee is one of the largest e-commerce companies in Indonesia, I was one of their intern. As an Intern Graphic Designer, one of my jobdesc is responsible to creating template and key visual’s for online marketing from various clients. oronamin c is one of shopee indonesia’s clients. Oronamin c wants to promote its brand on the shopee site as well as various shopee platforms. I was assigned to create key visuals for oronamin c online marketing. I made the key visual according to the concept of the Oronamin C brand itself. The colors used are the colors of the Oronamin C and Shopee brands. This online marketing is made in square, horizontal and vertical layout.
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fitra’s selected works
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Online Marketing
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Graphic Design
Online Marketing
10 :
Year : 2020
Shopee Moms Club Tools Adobe Illustrator Adobe Photoshop
Type Of Work Internship Project
About Project Shopee is one of the largest e-commerce companies in Indonesia, I was one of their intern. As an Intern Graphic Designer, one of my jobdesc is responsible to creating template and key visual’s for online marketing from various clients . Shopee Moms Club is one of shopee indonesia’s franchise for moms and their babies. Shopee Moms Club wants to invite the mothers to join as their mamber and to promote their franchise on the shopee site as well as various shopee platforms. I was assigned to create key visuals for Shopee Moms Club online marketing. I made the key visual according to the concept of the Shopee Moms Club itself. The colors used are the colors of the Shopee Moms Club and Shopee brands.
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Online Marketing
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Graphic Design
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Online Marketing
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Graphic Design
Year : 2020
Filler Campaign
11 :
Shopee Fashion Sale Tools Adobe Illustrator Adobe Photoshop
Type Of Work Internship Project
About Project As an Intern Graphic Designer, one of my jobdesc is responsible to create key visual’s filler for Shopee Fashion Sale Campaign. filler is a layout for a video that will be animated. This campaign wants to show that many types of fashion will be sold and discount in the fashion sale. The concept for this filler itself is collage. This filler is made in square, horizontal and vertical layout. The color that used for this filler is the shopee brand color and the combination of yellow and red to make it look attractive. This filler also plays with paper textures to show a collage impression. Horizontal
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fitra’s selected works
Square
Vertical
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Filler Animation
2017
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Graphic Design
Year : 2020
Brand Identity
12 :
Naked inc. Tools Adobe Illustrator Adobe Photoshop Camera CANON EOS 70D
Type Of Work Internship Project
About Project For my final thesis I choose branding as the main topic. The brand that I will be branding for is naked inc, naked inc is a bulk store brand that sells household needs that apply an environmentally friendly concept. The products being sold are organic products without chemicals. The keywords for naked inc brand itself are caring, organic, sustainable, and daily needs .The logo concept that chosen is a logotype because it can giving more awareness and is easily read by many people. the color chosen is the earthtone color that matches the keyword from naked inc. The illustrations that are made depict various kinds of products sold at Naked Inc.
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Brand Identity
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Graphic Design
B R A N D ST O RY
zero waste shop with sustainable living : the brand concept of Naked inc itself is sustainable with a zero waste living system. Products that sold in Naked inc is a daily needs product such as laundry powder, snacks, skincare, dog food, cutlery, spices and others. Naked inc also sells stuff that supports visitors to switch to Zero Waste Living. Naked inc is also actively contributing to environmental activities by opening a creative space for workshops to make homemade soycake, candles, and soap.
BIG IDEA
open yourself to the essence of a sustainable life : by visitting Naked inc, visitors will be able to learn new things and fulfill their daily needs by shopping at Naked inc, which sells products made from organic materials that are sustainable and also without setting aside a single waste.
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Brand Identity
L O G O R AT I O N A L E :
The chosen Naked inc logo is a logotype derived from a sans serif font that has been modified in certain parts which are organic, natural, and flexible, as well as simple in style. The logo has a jagged texture and also leaves that are above the letter a to present a natural and organic impression where the leaves themselves are a symbol of nature. The logotype chosen seems simple and is made with curves on the letters N, K, and D to form a natural and hand made impression in accordance with the products lined up by the Naked inc brand, which are hand made or handmade local products, and also to show openness or self-disclosure. flexibility of an idea or thought of sustainability in accordance with the big idea from Naked inc. The Naked inc logo is made simple but unique with medium thickness letters so that it is easy to read, stands out, and interesting. The Naked inc logo has a logo configuration with an additional brand description, namely a zero waste shop to further convince consumers that naked inc is an environmentally friendly shop.
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Graphic Design
Illustration for Naked inc.
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Brand Identity
Photoshoot for Naked inc.
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Graphic Design
Stationary for Naked inc. overall view for Naked inc’s stationary, there are letterheads, business cards, and envelopes that used for company interests related to correspondence, marketing and cooperation needs.
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Brand Identity
Social media for Naked inc.
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Graphic Design
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Brand Identity
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Graphic Design
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Brand Identity
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Graphic Design
Brand Guidelines for Naked inc.
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Brand Identity
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in case you missed me Let’s Connect! Phone +62 822 3315 1762
Email fitraromanovich@gmail.com
Instagram @fitraarch
LinkedIn Fitra Romanovich