Fitz Dream Store

Incorporating elegance, romance, & sensuality in design since 2020

PROJECT PROPOSAL 11-3-2020

44boots

Table of Contents TOPICS COVERED EXTERIOR OF STORE INTERIOR OF STORE STORE CONCEPT PAGE MUSES LEAN STARTUP PLAN

Who is the founder & designer ?

J-FITZGERALD

AFTER UNEXPECTEDLY TRANSFERRING FROM SAVANNAH COLLEGE OF ART & DESIGN, JFITZ EVENTUALLY BECAME THE FIRST FASHION DESIGN MAJOR AT MOREHOUSE COLLEGE.

HE HAS ALWAYS HAD AN INFINITY FOR THE MULTIPLE ASPECTS OF PERSONAL DEVELOPMENT: FASHION, ARCHITECTURE, & SPIRITUALITY.

WITH THESE PASSIONS, HE FOUNDED 44BOOTS.

STORE EXTERIOR

STORE EXTERIOR

STORE INTERIORS

STORE INTERIORS

MONTHLY INCOME: $230,000 YEALRY INCOME $2,760,000 ALL THREE LOCATIONS INCOME: $8,280,000

STORE DETAILS COST PER SQUARE FOOT: $557 THERE WILL BE NO LEASE, WE WILL OWN ALL OF OUR STORE LOCATIONS. THIS PROPERTIES PRICE IS $15,000,000 OUR PARTNERSHIPS WITH PRIVATE INVESTORS WILL HELP WITH REAL ESTATE INVESTMENTS.

STORE CONCEPT GEOGRAPHIC:

PEACHTREE ROAD, ATLANTA LAKE COMO, ITALY MALIBU, CALIFORNIA

THE AMBIANCE EMBODIES ELEMENTS OF ELEGANCE, ROMANCE, AND SERENITY. THE GOAL AND INTENTION OF MY DREAM STORE BEING IN THESE LOCATIONS ARE TO ENAMOR AND INSPIRE MY CUSTOMERS.

DEMOGRAPHIC WOMEN & MEN : AGE 25-65 | INCOME : $125,000 - $750,000 - $1,250,000 SINGLE WOMEN & MEN , MARRIED COUPLES , INDIVIDUALS OF ALL DIFFERENT ETHNICITIES

PSYCHOGRAPHIC INDIVIDUALS WITH AN INTEREST IN ELEGANCE, SENSUALITY, EMPOWERMENT, TASTE, TRAVEL, & CULTURE.

BEHAVIORAL INDIVIDUALS WHOM RESPECT QUALITY GOODS, INDIVIDUALS WHO RESPECT CRAFTSMANSHIP & DETAIL. INDIVIDUALS WHO CARE ABOUT HAVING A GREAT TIME AND ENJOYING THE EXPERIENCE OF SHOPPING!

STORE PERSONNEL A) ONE EXECUTIVE STORE MANAGER B) 3 DEPARTMENT MANAGERS (1 PER DEPARTMENT : APPAREL, SHOE, & ACCESSORIES) C) 4 PERSONAL SHOPPERS D) 4 SALES ASSOCIATES, E) 2 STYLIST.

ANNUAL STORE SALARIES A) $175,000 B) $125,000 C) $100,000 D) $90,000 E) $95,000

44BOOTS MEN MUSES

44BOOTS WOMEN MUSES

KEY PARTNERSHIPS LVMH LVMH IS A

ARCHITECTURE DIGEST

FASHION

RESTORATION HARDWARE

CONGLOMERATE THAT HELPS TOP FASHION BRANDS

OUR FASHION SHOWS AND KEY EVENTS WILL

DEVELOP THEIR

BE SHOWCASED AT BEAUTIFUL MANSIONS

PRODUCTS,

WITHIN THE NEIGHBORHOODS OF OUR STORE

MARKETING, AND

LOCATIONS AND ALSO THROUGHOUT THE

DISTRIBUTION.

WORLD. THESE COMPANIES WILL HELP COLLABORATE AND HELP FIND THE RIGHT HOMES AND LOCATIONS CORRELATED WITH THE PARTICULAR COLLECTIONS' AESTHETICS AND MEANING.

Key Activities: 44boots date night

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INCLUDED IN ROMANTIC EVENINGS: THIS IS WHERE CUSTOMERS, EMPLOYEES, AND SPECIAL GUEST CAN RELAX AND ENJOY THEIR NIGHT WITH THEIR PARTNERS.

44boots date night

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THIS IS A NIGHT FOR CUSTOMERS AND CONSUMERS OF 44BOOTS TO GAIN A DEEPER EXPERIENCE INTO WHAT 44BOOTS REPRESENTS AND WHAT WE STAND FOR. EVERY TWO WEEKS, THESE ROMANTIC NIGHTS WILL TAKE PLACE.

ON THESE NIGHTS, NEW CAPSULE COLLECTIONS WILL BE SHOWCASED. LIVE JAZZ BANDS WILL BE PERFORMING, WITH SPECIAL MUSICIANS PERFORMING, SUCH AS SADÉ, MILES DAVIS, CHRIS BOTTI, MASEGO, DVSN, SABRINA CLAUDIO, ERYKAH BADU, AND MANY MORE. COUPLES DANCING GOURMET DINNERS WILL BE SERVED WITH DRINKS

KEY RESOURCES FACTORIES IN ITALY TEXTILE MILLS IN SCOTLAND, AFRICA, INDIA, AND EUROPE

A WEALTH OF RELATIONSHIPS WITH PEOPLE IN THE INDUSTRY: ARTISANS, CRAFTSWOMEN, SCULPTORS, MODELS, FILMMAKERS, DESIGNERS, MERCHANDISERS, SALES TEAM, MANUFACTURERS, INFLUENCERS, AND MANY MORE...

VALUE PROPOSITION: 1 PHILOSOPHY THE WOMAN & THE MAN WHO WEARS 44BOOTS ARE WELL PUT TOGETHER. THEY EVOKE CONFIDENCE, SENSUALITY, & COURAGE. THEY GO AFTER WHAT THEY TRULY WANT. THEY FOLLOW THEIR DREAMS! THEY LIVE THEIR LIVES WITH PASSION, TASTE, LOVE, & CONVICTION.

VALUE PROPOSITION: 2 WHO IS THE COMPANY OUTSIDE OF THE PRODUCT?

A BRAND OF INSPIRATION. A BRAND THAT INJECTS ELECTRICITY INTO MEN & WOMEN. A BRAND THAT FUELS WOMEN & MEN TO VALUE THEMSELVES DEEPLY & TO BE SELF-AWARE.A BRAND THAT REVEALS THE TEXTURE OF WHAT A SEXY AND POWERFUL HUMAN BEING IS.

CUSTOMER RELATIONSHIPS CUSTOMERS CAN EXPERIENCE US ONLINE AT OUR WEBSITE AND STAY UPDATED ON ALL OF OUR COLLECTIONS, INSPIRATIONS, AND UPCOMING EVENTS. CUSTOMERS CAN EXPERIENCE US THROUGH OUR STORE LOCATIONS, AS WELL.

Cost Structure A VALUE-DRIVEN STRUCTURE AIMS TO CONTINUOUSLY ENHANCE OUR PRODUCTS' QUALITY, CRAFTSMANSHIP, AND EXPERIENCE TO OUR CONSUMERS AND CUSTOMERS.

Channels 44BOOTS MAIN CHANNELS ARE PHYSICAL STORES. LOCATING IN MALIBU, ATLANTA, & ITALY. ARCHITECTURE DIGEST VOGUE RUNWAY NETFLIX INSTAGRAM YOUTUBE BRITISH GQ DEZEEN

Revenue Streams

CONSISTING OF: CLOTHING ACCESSORIES BOOTS COFFEE TABLE BOOKS EXCLUSIVE MEMBERSHIP FASHION SHOWS PANEL DISCUSSIONS ROMANTIC DATE NIGHT FOR CUSTOMERS

WORKS CITED

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https://www.dezeen.com/2016/09/23/dolce-gabbanaaoyama-store-gwenael-nicolas-curiosity-tokyo-japan/ https://www.businessnewsdaily.com/6862-fashion-designbusiness-partners.html https://www.cleverism.com/company/nike/ https://www.vogue.com/article/azzedine-alaia-voguefrom-the-archives-best-looks http://evelinakhromtchenko.com/?p=32033&lang=en https://www.canva.com/presentations/templates/ https://www.strategyzer.com/canvas/business-modelcanvas https://readcereal.com/ https://www.dezeen.com/ https://www.pinterest.com/