Logo and usage

LOGO GUIDELINES

Best use practices for our logo

Our logo is a core brand signal that identifies the brand amongst competitors. It must be applied with consistency if clients are to develop a visual bond with the brand’s identity.

FULL COLOR LOGO Main color: C25 M100 Y90 K20

REVERSE OUT LOGO For use on dark colored backgrounds

BLACK & WHITE LOGO To be used only when greyscale printing is available

ICONS & AVATARS

Where applicable, the following avatars may be used

WHAT TO AVOID

Using the logo with unapproved colors Using the color logo on a dark background

SHADE COLLECTION

Adding unapproved descriptiors or taglines as part of the logo Adding a shadow or other effect to the logo Using the logo on a busy photograph or illustration

Skewing or otherwise distorting the logo