Five Ten® | FW 2009

Five TenÂŽ Fall 2009

Five Ten U.S.A. P.O.Box 1185 Redlands, CA 92373 tel: 909.798.4222 fax: 909.798.5272 email: custserv@fiveten.com

Five Ten Europe Kapucijnendreef 32 B 3090 Jezus - Eik Belgium tel : 32.2.657.61.60 fax : 32.2.657.61.55 email: cust.service@fiveteneurope.be

TABLE OF CONTENTS INNOVATION Prism™

1-2

Prehensile™

3-4

FiveTengineering™ Timeline

5-6

Stealth® A Measurable Advantage

7-8

Stealth® Mystique™

9-10

Success has a Formula

11-12

The American outdoors has been hijacked.

Sports are about fun –– not politics.

Shoes Freeride

15-16

Freerunning

17-18

Amphibious

19-20

Vertical Meters

21-22

Vertical Microns

23-24

Vertical Mileage

25-26

Free Hiker

27-28

Impact Enforcer

29-30

APPAREL Apparel

33-34

Accessories

35

Here’s to freedom.

1

2

Prism Technology ™

ch, The better the wren ts on a the more steel it ge logy works nut. Prism™ Techno e - to get as on the same premis rock as possible. much rubber on the our patented Through the use of

rs are finally able to be im cl s ge ed d te ce fa ought not possible. climb routes once th you can only get Unlike the wrench, 10®. this technology at 5.

Prehensile™ Technology allows climbers to pull on holds with their feet almost as e ectively as with their hands.

3 3

Nothing is closer to being barefoot.

4 4

First Anasazi® shoe.

1992

FiveTengineering™ Innovation Timeline

Cowdura (synthetic leather) developed.

1992 Graduated sti ness insole developed.

1994 Side-exit heel seam with "Baseball Stitch" first used on climbing shoes developed to alleviate hot spots.

1995

Five Ten® develops the first approach shoe - ever.

1985

World's first women's specific climbing shoe - Five Ten® Diamond™.

1996

Stealth® begins selling rubber to resolers and resole kits to climbers.

1986

"Fish Hook" midsole invented.

1997

First use of pull tabs on a climbing shoe.

1987

Dual pull tabs on climbing shoes make their first appearance.

1999

Stealth® S1™ moves from approach to climbing on the Five Ten® Vertical™.

1987

Removable heel cushion in Cierra developed.

2000

Friction Loafer is top selling climbing shoe.

1988

15

Five Ten® incorporates first heel cushion in climbing shoes 2004

Stealth S2™ developed.

1989

5

e world's first downturned climbing last.

Perflex™ (breathable synthetic material) developed - Launched on Five Ten® women's Siren.

2005

e first ever use of a hook and loop closure on a climbing shoe.

1990

Stealth® - First time Senior Men's UCI DH World Championships was won on flat pedals.

2006

e first split tongue designed for added comfort.

1990

Stealth® develops the first recycled rubber (Stealth® Paint™) for Five Ten® Jet7 2007

Five Ten® launches the Slingshot heel.

1991

Prism® Technology developed. Launched on Five Ten® Prism™.

2008

Stealth® C4™ developed.

1991

Stealth® Mystique™ developed.

2008

Asym® technology developed - Moccasym® 1992

1985

1986

1987

1988

1989

1990

1991

6

Five Ten® uses molded EVA heel cushion.

2005

Five Ten® Launches UFO 1990

1992

1993

1994

1995

1996

Prehensile® Technology developed. Launched on Five Ten® Project.

2009

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

16

2009

A Measurable Advantage

FRICTION

There are two kinds of friction – breakaway and sliding. Our main concern is breakaway, because once you begin sliding you’re toast. We use an Instron 5543 (see fig.1b) to measure the peak friction force before breakaway. Rubber samples are cleaned thoroughly using two different solvents, fig.1a placed in an Espec environmental test chamber, and brought to a predetermined temperature.

Samples are then placed under the friction test head with appropriate test weights on a rolling table (see fig.1a). The table/ rubber sample is then pulled through a pulley by the Instron (see fig.1b). Each test is generally done 5 times at each temperature. High and low results are discarded fig.1b and the middle three are averaged.

This rigorous testing ensures that Stealth® rubber will deliver the highest friction on any specific terrain in any specific environment.

711

Hardness Hand held durometers are the most common and least precise measurement of rubber. To help eliminate human error we use the Instron Shore Conveloader, which lowers a 1kg weight at a specific rate determined by a hydraulic dashpot on to a rubber sample to measure

its hardness. The quality control standard in rubber for hardness is +/– 5 Shore A. Stealth® manufactures its rubber to tolerances of +/- 2 Shore A.

fig.2

Quality control Our state-of-the–art MDR2000 (see fig.2) can test both viscous (friction related) and elastic (edging related) elements of compounds. While this has helped us create new compounds we also use this to control batch-to-batch consistency.

Abrasion There is a common misconception that all sticky rubbers have low abrasion. This may be true of most rubbers, but it is not true of Stealth® rubber. We test our rubbers with three different kinds of abrasion testers to verify Stealth®’s durability - Taber, Pico and DIN.

RESILIENCE The Bayshore resiliometer measure the resilience (bounce) giving us additional clues as to the viscoelastic components of the rubber.

128

9 7

8 10

Our new Mystique™ has eight times the durability of our Stealth®® C4™--the high friction standard for two decades and most popular rubber of all time.

Mystique establishes a new benchmark in high friction durability--it stands alone in its class.

Success has a Formula

11 9

The world’s hardest rock climbs were made possible with Stealth® C4™ and it’s still the favorite of many top climbers.

C4™ provides high friction and excellent edging.

The ideal compound for hiking and mountain biking shoes because it absorbs far more shock than traditional rubber outsoles. The high friction rubber is also designed for durability.

Shore A Durometer is 76-80.

Shore A Durometer is 67-71.

Many modern rock climbs and boulder problems involve overhanging rock. We designed HF™ rubber to enable climbers to pull in with their feet. HF™ is super sticky and conforms to the smallest edges and crystals.

Saving the world, one fish at a time. All major wading shoe manufacturers have switched from felt to AquaStealth™ in order to combat the potentially catastrophic Whirling Disease.

Anglers also gain superior traction in wet, slick conditions.

Shore A Durometer is 66-70.

Designed for great grip in both wet and dry conditions, Stealth® Amphibia™ combines high friction with durability.

Amphibia™ is ideal for canyoneering, paddle sports, boating and fishing.

The new standard in high friction rubber, ONYXX™ has unbeatable hardness for precision edging, stickiness for friction, and exceptional durability.

Leave no trace. NEW Stealth® Phantom™ is totally non-marking without sacrificing high friction and durability. Non-marking rubber ensures skateboarders, freerunners and all indoor/ outdoor athletes the cloak of invisibility. Available in colors.

Shore A Durometer is 80-84.

A brutally tough rubber designed to be lighter weight with twice the endurance of previous rubbers. Exotic ingredients get o -the-chart marks on the PICO abrasion resistance test.

Shore A Durometer is 69-73.

Shore A Durometer is 61-65.

Shore A Durometer is 68-72.

Shore A Durometer is 59-63.

Intra-Stealth® family comparisons for 5 critical criteria 1 = lowest 5 = highest

C4™

S1™

Hf™

Aq™

Am™

On™

Ph™

My™

Friction (dry)

4

3

5

3

3

5

3

5

Friction (wet)

3

3

3

5

5

3

5

3

Edging (hardness)

4

2

1

2

2

5

2

2

Durability

3

3

2

3

4

5

2

5

Cushioning

1

4

5

4

4

1

3

4

10 12

13

14

photographer: Sven Martin

1

NEW

9 NEW

8 11 NEW

2

NEW

31 15

3

NEW

7

NEW

NEW

4

NEW

5

6

FREE RIDE

1. Impact - Nathan Rennie 2. Impact - Sam Hill 3. Impact - Karver 4. Freerider (grey) 5. Freerider (scribble) 6. BA51C 7. BA51C (latte) 8. Impact Team (low) 9. Impact - Karver (women’s) 10. Impact Team (high) 11. Freerider (burgundy)

10

32 16

FREERUNNING/PARKOUR

ultra light-weight/ high sensitivity

ultra light-weight/ high sensitivity/ women’s

non-marking rubber

DÆSCENT

DÆSCENT

FREERUNNER

Color_Picante SKU_2153

Sizes_US 5-13

Color_Plum Kitten SKU_2154

My

Sizes_US (W) 6-10

Color_Grey Sizes_US 7-12,13 SKU_4300

My

Ph

NEW

NEW

women’s

17

FREERUNNER Color_Teak SKU_4301

FREERUNNER Sizes_US 7-12,13

Color_Brindle Sizes_US (W) 6-11 SKU_4302

My

My

FREERUNNER NEW

Color_Alien Glow Sizes_US 7-12,13 SKU_4303 My

18

NEW

amphibious runner

RUNAMUCK Color_Brindle SKU_4160

Sizes_US 7-12,13 S1

NEW

amphibious runner/ women’s

amphibious hiker

RUNAMUCK

SAVANT

Color_Moss SKU_4161

Sizes_US (W) 6-11

Color_Picante Sizes_US 7-12,13 SKU_4150

S1

C4 S1

NEW

19

amphibious hiker/ women’s

SAVANT Color_Sangria SKU_4153

Sizes_US (W) 6-11 C4 S1

CANYONEER Color_Yellow SKU_3001

Sizes_US 5-13,14,15 C4 S1

20

NEW

indoor/outdoor comfort

indoor/outdoor comfort

COYOTE

Color_Dk.Grey/Robot Armadillo SKU_1241

Sizes_US 4-13

the most fun climbing shoe ever made

COYOTE LACE-UP

DÆSCENT

Color_Red SKU_1245

Color_Picante SKU_2153

C4

Sizes_US 2-14,15 C4

Dean Potter’s shoe of choice Sizes_US 5-13 My

indoor/outdoor comfort

MOCCASYM

SPIRE

Color_Moccasym Red Sizes_US 2-14,15 SKU_1020

Color_Blue SKU_1071

C4

Sizes_US 2-14,15 C4

EVA heel wedge/ breathable

VMILE

Color_Lt.Grey/Red Sizes_US 5-13 SKU_1207 XX

NEW

21

the most fun climbing shoe ever made/ women’s

women’s

Color_Plum Kitten Sizes_US (W) 6-10 SKU_2154

Color_Ivory SKU_1246

DÆSCENT

My

the ultimate approach shoe

FOX

22

GUIDE TENNIE Sizes_US 5-10 C4

Color_Khaki SKU_2150

Sizes_US 5-13 C4

GUIDE TENNIE women’s NEW

Color_Slate/Lichen SKU_2151 C4

kid’s

MINI MOCC Color_Moccaysm Red Sizes_US 11,12,13,1,2,3 SKU_1310 C4

Sizes_US (W) 5-10

VERTICAL METERS

souped up mocc

our stiffest midsole

5X

for wide cracks

GALILEO

Color_Lime Green SKU_1188

Sizes_US 5-12

PITON

Color_Ivory SKU_1250

C4

Sizes_US 3-13

Color_Gold/Green SKU_1270

XX

Sizes_US 6-13 XX

NEW

23

new down-turned, patented Prism™ last

Perflex™ upper for breathability/ women’s

ROCK WRENCH

SIREN

Color_Blue SKU_1191

Color_Ivory/Sea Sizes_US (W) 3.5-10.5 SKU_1265

Sizes_US 5-12 XX

XX

PRISM patented Prism™ last Color_Red Sizes_US 5-13 SKU_1190 XX

24

n’s

e wom

ZI LV

SA Gre ANAr_Lavender/

op se The t

-13,

Siz

Colo 1016 _ SKU

Size

Colo 1012 C4 _ SKU

me

S2 es_U

I SAZ ANAr_Golden Tan

S ANAr_Blanco

all ti

anc

rform

pe lling

E-UPs_US 5-12

LAC AZI

un

e of e sho

Colo 1261 C4 _ SKU

ce

man

erfor

ed p dilut

-10

W) 5

US (

es_ y Siz

14,15

NEW

ging

XX

an overh

rock

GON

DRAr_Dragon Re

d

s_US

Size

5-13

Colo 1165 Hf _ SKU

25

26

g mbin

cli

EAD ERHe P P CO ang

crack

nd fort a

com

I SAZ ANAr_Verde Colo 1011 _ SKU

ce

rman

perfo

E VERD

r_Or Colo 1272 _ 2 U SK _US 6-1 s Size

,15

3,14

4-1 s_US

My

Size

NEW

XX

PROJECT

maximum sensitivity/ Prehensile Technology

Color_Yellow-Green SKU_1189 My

ultim

JET7r_Red

Colo 1187 _ SKU

e

g sho

derin

oul ate b

-12

US 5

s_ Size Hf

Sizes_US 5-12

NEW

NEW

trailrunner

trailrunner/ women’s

RUNAWAY

RUNAWAY

CAMP FOUR

Color_Loden Green Sizes_US (W) 6-11 SKU_4211

Color_Dk. Shadow SKU_4501

Color_Brindle SKU_4210

Sizes_US 7-12,13 S1

S1

stability & comfort

crampon compatible

the ultimate approach shoe

EXUM GUIDE Sizes_US 6-13,14,15 C4 S1

Color_Tan SKU_4350

GUIDE TENNIE Sizes_US 6-12,13,14,15

Color_Khaki Sizes_US 5-13 SKU_2150 C4

C4 S1

NEW NEW

27

the ultimate approach shoe/ women’s

women’s

GUIDE TENNIE

STONEMASTER

Color_Slate/Lichen SKU_2151

Sizes_US (W) 5-10

Color_White/ Lt.Grey Sizes_US (W) 6-11 SKU_ 4149

C4

S1

STONEMASTER NEW

Color_Black/ Moss SKU_ 4148

Sizes_US 7-12,13 S1

28

DESERT ENFORCER

DESERT ENFORCER

Color_Desert Tan SKU_4049

Color_Desert Tan Sizes_US 7-12,13 SKU_4048

Sizes_US 7-12,13 Ph

2917

Ph

URBAN ENFORCER Color_Black SKU_4046

1830

Sizes_US 7-12,13 Ph

URBAN ENFORCER Color_Black SKU_4047

Sizes_US 7-12,13 Ph

31

32

NEW

NEW

NEW

Back

Back

Stealth® Tee

Yosemite Tee

Color: Black

NEW

Yosemite Tee

Color: Blue

NEW

Color: Cream

32 34

Color: Midnight Shadow

Color: Autumn

Repeater Tee Color: Purple

Repeater Tee

Spectrum Tee

Color: Green

Color: Lt. Grey

NEW

NEW

Dandelion Tee (women’s)

3Line Tank (women’s) Color: Black

Color: Black

NEW

Stuff to wear so you won’t be arrested for being naked

31 33

510th Airborne Tee

3Line Tee

Color: Black

Five Ten ® Yosemite Jeans

NEW

Five Ten® 12Line™ Beanie Color: Black/Red Sizes: One fits most Material: Acrylic/Fleece

NEW

Five Ten® 3Line™ Beanie Color: Grey Sizes: One fits most Material: Acrylic/Fleece

Five Ten® 3Line™ Beanie Color: Black Sizes: One fits most Material: Acrylic/Fleece

Five Ten® 3Line™ Cap Color:Grey Sizes: S-M,L-XL Material: 98% Cotton/2% Spandex

35

36

Stealth®® Resole Kits Resoling your shoes with Stealth® is fast, easy and economical.

The below logos are registered trademarks of Five Ten® and Stealth® rubber.

(picture does not represent all resole kits)

• • • • • • • • • •

Stealth® C4™ XL Dot Resole Kit Stealth® C4™Dot Resole Kit Stealth® Rand Patch Kit Stealth® C4™ Half Resole Kit (4.0 mm) Stealth® C4™ XL Delux Resole Kit (5.5) Stealth® C4™ Delux Resole Kit (5.5 mm) Stealth® C4™ XL Resole Kit (5.5 mm) Stealth® C4™ Resole Kit (5.5 mm) Stealth® AquaStealth® Resole Kit NEW Stealth® Paint Kit (recycled “green” rubber)

NEW

recycled “green” rubber

For more information please visit us at fiveten.com