One price for everything! Homeware Household chemicals Accessories Jewelry Jersey Office supplies Postcards Personal care Haberdashery Tools Electrogoods Sport
Welcome!
We are retailer for the whole family with a wide range of products for home! And everything for one low price – 38 rubles!
One price shop
About us
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UNIQUE FORMAT FOR RUSSIAN MARKET!
One Price Shop Shops Fix Price is completely new and unique format for Russian retail market, although this format is very popular for a long time in the whole world.
Main idea Shop with a wide range of household items for the whole family With one low price – 38 rubles. All shops are located in convenient places, with a maximum trafficability.
Leading Operators: DOLLAR TREE (USA) 99 CENT ONLY (USA) Dollarama (Canada) Dollar It (Canada) DAISO (Japan)Poundland (UK) EUROSHOP (Germany)
One price for everything!
One price for everything!
One price shop
HISTORY
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HIGH RATES OF DEVELOPMENT
The first shop
In December, 2007 the first shop of the home-base retail net Fix Price was opened.
Growth dynamics As of today there are more then 1000 shops in Russian Federation subjects (Arkhangelsk region, Astrakhan region, Republic of Bashkortostan, Belgorod region, Bryansk, Vladimir region, Volgograd region, Vologda region, Voronezh region, Ivanovo region, Kaluga region, Republic of Karelia, Kirov region, Komi Republic Kostroma region, Krasnodar, Kurgan, Kursk, Leningrad region, Lipetsk region, Mari El, Mordovia, Moscow region, Nizhny Novgorod region, Novgorod region, Novosibirsk region, Orenburg region, Orel, Penza, Perm, Pskov region, Rostov region, Ryazan region, Samara region, Saratov, Sverdlovsk region, Smolensk region . , Stavropol, Tambov region, Republic Tatarstan, Tver region, Tul, Tyumen region, Republic of Udmurtia, Ulyanovsk region, Chelyabinsk region, Chuvash Republic, Yaroslavl region).
1950
1450
1050 500
shops (qt.)
300 200 126 75 4 2007
2008
2009
2010
2011
2012
2013
2014
2015
Year
One price shop
GEOGRAPHY
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NO GEOGRAPHICAL LIMITS
Territory of Development Cities and localities with population of 25 000 people in Urals, Volga, Central, Northwest and Southern federal districts of Russian Federation.
Franchise ﾐ人l territory of the Russian Federation, except territories of development of own retail chain. - Coverage territory 2013 ﾐｳﾐｾﾐｴ
One price for everything!
One price for everything!
ABOUT SHOPS
One price shop
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Modern design Convenient location
Shops’ characteristics: Total area: 250-350 sq. m. Sales area: 200-300 sq. m. Cash registers: 2-3 pcs SKU: 2000 pcs Staff: 4-5 people/shift
• Shops’ location
• Shopping centers • Shopping passages of cities and towns • Premises with good visibility, passability and attractive shop windows inside shopping centers, located in the first line of houses (STREET RETAIL)
Atmosphere in shops
• Great unforgettable shopping experience for all family members, which is achieved by means of: • • Comfortable lighting and moderate temperature • • Modern shopping equipment • • Easy to choose goods • • Convenient navigation • • Friendly staff
One price shop
Assortment
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The unique goods NON-FOOD
Structure of assortment
There is the food and Non-food assortiment in shops.
FOOD 20% 400 SKU Domestic suppliers 30% 600 SKU Seasonable and Promo 500 SKU
NON-FOOD 80% 1600 SKU Import suppliers 70% 1400 SKU Base assortiment 1500 SKU
• Main groups • • • • •
Household Cosmetics and perfumery Fashion, health and beauty Food &Tableware Clothing
Price policy
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One price for everythi All goods are on sale at one price - 38 ruble.
Pricing strategy «The leader in the market» among the similar goods of competitors.
One price for everything!
Competitive advantage
One price for everything!
CONSUMER AUDIENCE
One price shop
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FAMILY GOODS
Portrait of our customer Our research shows that the typical “Fix Price” customers purchase 3 times per week, purposefully in shops close to their house. Everything they need for every day, every holiday, and every occasion they can buy in our shops. But most popular assortments is Kitchen & Tableware, Health & Personal Care, Cleaning and Storage.
Characteristics Sex: female 75%, male 25% Age: from 25 till 55 years Occupation: persons of working specialties, housewives, pensioners Marital status: married, 1-2 children Income level: 322 – 930 $ Average purchase: 3-10 pcs
One price shop
PROMOTION
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ACTIVE ADVERTISING SUPPORT
Advertising activity Unceasing support of the programs: “Loyalty program Fix Price Club” - formation a club of loyal customers. “Fix Price in Internet” - support and development of web-site www.fix-price.ru. Social media. “Fix Price on Television” - rotation of commercials on Live and thematic TV channels within geographical representation network. “Fix Price outdoors” - placement branding and navigation advertising on public transport and billboards. “Trading hall atmosphere” - equipment trading hall with additional promotional materials (photo panels, banners, WOW-posters). Broadcasting audio clips, musical accompaniment, tv panels placement. “New stores opening” - activities aimed to attract customers attention to new store. Festive decoration with balloons, presents on cash departments for the first customers.
Other events: Stimulating actions: «2 products for the price of one», «3 products for the price of one», «4 products for the price of one».
One price for everything!
One price for everything!
One price shop
LOGISTICS
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EFFECTIVE MANAGMENT
Operating business structure Successful management of goods flow, information flow, financial flow and service flow with optimal cost of all resources.
United distribution center (DC)
Manufacturers and suppliers (Russian Federation Asia, Europe, South America)
Main office in Moscow
Moscow
Kazan
Voronezh
Ekaterinburg
Own stores (retail) Franchised stores (retail)
Corporate information system (SAP/R3)
Branch offices in St.Petersburg
United Distribution centers 4 own “A” class Distribution centers (DC) in Russian Federation: DC Kazan - 12 000 square meters DC Yekaterinburg - 12 000 square meters DC Voronezh - 10 500 square meters DC Vnukovo- 28 000 square meters Общая площадь РЦ составляет более 62 000 кв. м. Total area of DC is more than 62 000 square meters. All warehouses are equipped with the warehouse management system (WMS), modern cargo handling equipment. In distribution centers employs qualified staff.
One price shop
FOR LANDLORDS
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ACTIVE ADVERTISING
Invite for cooperation One price shop “Fix Price” growing rapidly, in this regard, company is constantly interested in renting premises for new stores and looking to cooperate with landlords and intermediaries. Consider proposals from landlords in the face of: • owners of all levels (capital facilities and temporary structures) • municipalities that manage property • tenants of premises (for sublease), including retail chains offering sublet free trade area • private intermediaries and brokers
Technical requirements • Total area 230-350 sq. m. (on one level) • Type: detached building, built-in and attached, part of the premises, 1-2 floor, basement, cellar • Location: shopping centers, shopping passages of cities and towns • Constructive: rectangular shape, having 2 separate entrances to the premises, the possibility of the entrance to the truck unloading zone • Ceiling height: from 2.7 m • permitted electrical load: 10-20 kW • Centralized communications
One price for everything!
One price for everything!
FOR SUPPLIERS
One price shop
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BENEFICIAL COOPERATIONО
Principle of cooperation The main principle of Fix Price work is trust partnership relations with suppliers, based on honesty and transparency of commercial cooperation.
How to become a supplier We will consider offers from suppliers of the products demanded by customers, which have leading position in sales in their product category. General conditions: • Purchasing price should be in accordance with the price policy of our company “Everything for 38 RUB” • Quality of the offered products should be in compliance with requirements of current legislation of Russian Federation • Delivery of the goods should be accompanied with duly executed documents • Packing of the goods should ensure safety of the goods during transportation The priority of our company is direct cooperation with manufactures of the goods.
Advantages of cooperation Suppler increases the volumes of production, sales of the products and final profit, expands its presence in regional market together with the growth of company Fix Price and raise brand awareness, taking part in extensive advertising campaign.
Contacts Best Price LLC Petrovsko-Razumovskiy pr., 28, 127287, Moscow, Russia phone: +7 495 640 39 15 www.fix-price.ru