Email Coupon Tips For Your Next Campaign
Want to keep your customers coming back for more? Generate some new interest in your products or services with email coupons. It's an easy way to get some attention and highlight your upcoming promotions and a great way to increase your sales now rather than later. Here are some quick tips to make sure your customers not only visit your store in person or online, but also spend some $$$ while they're there, no doubt your ultimate goal. Clear Call to Action Are you trying to drive your customers to your website or to your actual business location? Do you want your customers to print your coupon and take it directly to your business to redeem it or use a coupon code to receive a discount at your online store - or is the coupon for both? To make it even easier for your customer to redeem your coupon online, provide a link in the email that takes them directly to the items on your website that can be used with the coupon. Target Your Coupon To Your Audience You've got a list to email to, and chances are you know a little bit about your customers. Use their purchasing history to your advantage and send out coupons that directly target their sock obsession with a 30% off coupon for your upcoming "Feet Frenzy" sale. This tactic works - customers that see these types of offers can't help but be receptive and responsive. Again, the key is to ensure that you are sending this messaging only to qualified customers that have the highest chance of converting. This will ensure great ROI, as you will only be paying to send highly targeted blasts. Keep the Message Simple Make sure the promotion is easy to follow. You don't want your customers calling to verify exactly what do you mean by "20% off all Winter items"? Nor, do you want to be ripped off by poor wording in your promo. Be specific. Make sure there is a clear expiration date on the coupon and also make sure there are no conflicting promotions going on. Usually a "This coupon cannot be combined with any other promotion" disclaimer at the bottom of the coupon is a good way of steering clear of customers trying to double up on the deals. Forward To Friend Ever heard of viral marketing? Allow your coupons to be forwarded by your customers to their friends. Why not? What's better than an email bringing your customers to your door or website? Your
customers bringing new customers in for you! Your customers already know your product, so they will likely forward your message on to their friends and family that they believe would be interested in receiving this kind of incentive. What a great way to grow your list with new subscribers that you know might already see some value in your offerings. Now, what was the cost to you? Absolutely nothing. There's nothing better than free advertising for your business.
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