SS21 Inspirational Catalog ENG by FjallravenInternational

Nature is waiting S PR I NG / S U M M E R 2 0 2 1

Smile, it’s raining Are dark clouds a good sign after all? Fjällräven Classic TV Behind the scenes

TOMORROW’S OUTDOOR FABRIC SINCE 1968 Camping with kids How hard can it be? Ocean plastics Human habits need to change Top ten trekking tips For warm weather

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We’ve been on this trek for over fifty years now. Let’s hope we never arrive. Our founder Åke Nordin

In 1960, Åke Nordin founded Fjällräven in his basement in the Swedish town of Örnsköldsvik. Since then we have stayed true to our mission of developing timeless, functional and durable outdoor equipment, acting responsibly towards people, animals and the environment and inspiring more people to discover outdoor life. Forever Nature

Fjällräven Spring / Summer 2021 Publisher Fjällräven International Editor Oscar Askelöf Production leader Malin Andersson Graphic design Annika Wikberg Texts Oscar Askelöf Karin Wallén Liz Hendriksen Abigail Green Richard Hallberg Håkan Wike Henrik Orre @PlantbasedByThess Jesper Rais Photos Lars Schneider Marcus Westberg Brenda Phillips Photography Daniel Wilhelmsson Fredrik Lewander Håkan Wike Attic Film Patrik Engström @PlantbasedByThess Jesper Rais Pexels Getty Images

CELEBRATING NATURE SINCE 1960 Introducing Fjällräven Spring / Summer 2021

This year, Fjällräven’s close collaboration and inspiring friendship with

nature has been ongoing for over 60 years. Our functional, durable, timeless clothes and equipment have earned us a global following that is both humbling and motivating. And research shows that we’re doing something right too. Recent studies reveal a clear correlation between a product’s ability to stay in use for a long time and the environmental impact it thereby reduces. It confirms the value of what we do at Fjällräven, and why we strive to create products that become long-time favourites. This season, we are building on the success of our Abisko Midsummer and High Coast ranges with the introduction of more lightweight, ventilating, moisture-wicking, quick-drying and highly packable products. We are also introducing the High Coast Hydratic series that offers highly capable wet weather reliability; in doing so we are further widening our range of waterproof, pfc-free shell garments. Extra focus is being placed on versatility, durability and functionality with our very own long-tried-and-tested g-1000 fabric. Its ability to be modified with Greenland Wax not only prolongs the life of garments and equipment, it also enables trekkers everywhere to adjust the features of their gear to suit their specific needs. And we are bringing new members and additions of our ever-playful Kånken family – such as the Kånken Bottle Pocket, which offers both extra carrying capability and the opportunity for extra personalisation for any Kånken, new or old. Developing durable, functional and timeless outdoor equipment for over sixty years has been a true privilege for us. And it’s going to be a true privilege to do it for the next sixty years too. See you out there.

Illustrations Goodname Digital Art Studio Fredrik Hyltén Cavallius

Martin Axelhed, CEO Fjällräven

Season news

Fjällräven does not take responsibility for printing errors and cannot guarantee accurate reproduction of colour in online/ printed m aterial. Products can be sold out and prices may vary.

When it comes to trekking, few outdoor fabrics have proven to be as reliable and versatile as G-1000, a fabric created by Åke Nordin, founder of Fjällräven, back in 1968. Read the unlikely story of how it came to be on page

82 CONTENTS

Contents 7

Our story

From city to nature

Smile – it’s raining

Open your eyes

Camping with kids

Fine dining outdoors

Choosing your tent

New adventures for leftover fabrics

Tomorrow’s outdoor fabric, since 1968

57 Pack your bag and press play. The making of Fjällräven Classic TV 63

G-1000 Air Stretch

Top ten tips for warm weather trekking

Life above the tree line with Fjällräven

Plastic planet

Sustainability by Fjällräven

Walk with nature

Preferred materials

Product highlights

High Coast Hydratic Jacket

Keb Eco-Shell Jacket

Övik Travel Shirt SS

Karla Lite Jacket

Abisko Shape 3

Vidda Pro Ventilated Trousers

Abisko Midsummer Zip Off Trousers

Abisko Lite Trekking Jacket

Bergtagen Thinwool SS

High Coast Totepack

Kånken Bottle Pocket

Specifics 92 Index 94

Measurements & sizes

96 Colours

1974 1974 Expedition Down Åke Nordin decides to never be cold again. The result is the Fjällräven Expedition Down Jacket, made from two jackets sewn together to minimise heat loss.

1950 Young Åke 14-year-old Åke heads for the mountains but is not happy with his backpack. He decides to build himself a better one.

1960

1970 Greenland Trousers The journey towards becoming the outdoor trousers expert begins. Trekking in nature requires a decent pair of trousers to stand up to the rigours of the trail. Enter, (you guessed it) Greenland Trousers, the first of many pairs of Fjällräven trousers.

Fjällräven introduces a new backpack frame that is an instant hit. Its tethered suspension gives the user full mobility while the pack load balances itself according to the carrier.

1978

1960 Backpack LÄTT Åke Nordin starts Fjällräven in a basement in Örnsköldsvik. His revolutionary (light and strong) aluminium backpack frame makes the wilderness a little bit more accessible.

1963 Down Sleeping Bag Åke goes to the USA and learns from the pioneers in crafting down insulation – warm, light and packable equipment. Adding his own ideas, he returns home and starts making his first collection of sleeping bags.

1975 Gyro Frame

1968 Arctic Fox Logo The Arctic Fox uses its tail as a blanket, covering its nose when the cold bites (it can easily endure minus 60 degrees Celcius). The survival skills of this little animal impress Åke so much he names his company after it. And now he has finally found a design that symbolizes all the values he believes in.

1978 Kånken With back problems becoming more common among Swedish school children, Åke Nordin develops Kånken. The rectangular shaped backpack perfectly fits two A4 binders and leaves the hands free to play.

1968 1979 Fjällräven Weeks To spark an interest in trekking and outdoor life in general, Fjällräven starts to take curious b eginners out in nature, lending them equipment and showing them how to use it.

1965 Thermo Tent The first condensation-free tent is introduced. Its innovative construction with one inner and one outer tent means that people can wake up dry and comfortable in the outdoors.

1966 Greenland An expedition of Scandinavian alpinists and researchers travels to Greenland to study glaciers and climb mountains. Fjällräven’s tents and backpacks are used and lauded by members of the expedition.

FOOTER OUR STORY

1968 Greenland Jacket Fjällräven’s first jacket is developed in cooperation with members of the Greenland Expedition. The jacket is made from a durable fabric (which was initially intended for tents but was considered too heavy). When impregnated with beeswax and paraffin it proved to have excellent functional properties for its purpose. The fabric is named G-1000 and the impregnation Greenland Wax.

1994 Save the Arctic Fox A project with researcher Anders Angerbjörn is initiated to save the endangered Scandinavian Arctic fox. The Save the Arctic Fox project is still active today 25 years later.

Our story An on-going journey of self-improvement

As with most brilliant ideas, Fjällräven

began on a very personal level with a young nature enthusiast called Åke. It was the 1950s, the postwar period, and from his home in Örnsköldsvik, young Åke was busy making plans. He spent every spare moment in the forest and often set off on week-long hikes into the heart of the northern wilderness. As his hunger to discover new places grew, so did his frustration with the lack of light and functional equipment. He decided to build himself a better backpack. With a V-shaped bag, to get the centre of gravity as high as possible, attached to a wooden frame for stability, he wandered off. The new backpack was so good that experienced foresters

and reindeer herdsmen he met on his travels asked him to make similar frames for them. This was the start of the Fjällräven brand. Åke drew on all his powers of creativity and tenacity to find better solutions for other types of outdoor equipment, and one innovation led to another. Today, Fjällräven’s products are worn and appreciated by outdoor enthusiasts all around the world. And we use all our creativity and tenacity to continue the path that Åke embarked upon some 50 years ago – creating durable, functional and timeless outdoor equipment that inspires people to go outdoors and discover nature.

2014

2015 No more PFCs 2014 The Down Promise

1997 Fjällräven Polar Åke Nordin gets the idea to give ’ordinary people’ a taste of something unique: A sled dog race through the Arctic wilderness. The first year sees 18 participants from nine countries cross the starting line, facing 310 km of frozen wilderness in the north of Sweden. The Scandinavian team wins.

1999 Vidda Trousers Fjällräven introduces its most popular outdoor trousers in durable G-1000. With reinforced knees and rear, adjustable leg endings and eight practical pockets, Vidda quickly becomes a favourite among trekkers.

After having established a unique manufacturing process, where Fjällräven’s down is 100% trace able and produced with the greatest possible care given to the wellbeing of the birds, our F jällräven Down Promise is launched: Only ethically p roduced down of the highest quality is used in Fjällräven products.

2012 Polar 2.0 After a few years’ break, Fjällräven Polar reappears in an updated format. The participants still travel with dog sleds, but the competition part is gone. Now, the focus is on learning and cooperating. A safe gateway to outdoor adventures in wintertime.

PFC impregnation is removed from the entire Fjällräven range, from clothes to backpacks and tents.

2016 New Tent Collection A total of 17 new tents in three series is launched after years of in-depth development work. New materials, an innovative dual-fabric construction and further improved features result in tents that are exceptional both on the scales and in the wilderness.

2016 Kånken is art Classic, functional – and now also a work of art. The Swedish Society of Crafts and Design classifies Kånken as applied art and awards it with the same copyright protection as music, film and literature.

2016 Re-Kånken

2005

2011 Eco-Shell

2005 Fjällräven Classic To inspire and encourage people to try long-distance trekking and outdoor life, Fjällräven introduces Fjällräven Classic – an annual 110 km trekking event between Nikkaluokta and Abisko in Swedish Lapland.

Developing a waterproof hardshell without PFC chemicals was the goal. The Eco-Trail Jacket was the outcome. A climate compensated, recyclable, mono-material jacket without hazardous PFC chemicals in the DWR impregnation. Among several awards, Eco-Trail Jacket (with the first generation of Eco-Shell) is awarded “SOA Sustainability Award” as the most environmentally friendly new product of the year.

2011

2008 Kajka Backpack Echoing the simple aesthetics of Kånken and combining them with smart features, durable materials and a customisable support system, Kajka proves to be a reliable trekking companion for many years to come.

FOOTER OUR STORY

A development project to create a Kånken from as little raw material, water and energy as possible results in Re-Kånken, manufactured from 11 recycled PET bottles and using innovative Spin-Dye® technology.

2017 Trekking Tights The world’s first tights designed specifically for trekking see the light of day. Abisko Trekking Tights are made to handle the challenges of mountain trekking and quickly find themselves in the limelight after receiving the Scandinavian Outdoor Award.

2011 Keb Trousers A new standard of technical trekking trousers made with the durable G-1000 in combination with stretch fabric, is released and immediately wins the Outdoor Industry Award for “Best O utdoor Trousers”. The judging panel praises the trousers’ durability, functionality and sustainability.

2017 Classic goes global To inspire even more people to explore trekking and outdoor life, Fjällräven Classic expands to USA and Hong Kong. Classic Denmark was introduced back in 2014.

2017

2017 Bergtagen We return to the mountains – the landscape that inspired Åke Nordin to start developing outdoor gear in the first place – to create a mountaineering collection. A technical system for above-the-tree-line use.

2018 Brattland Wool In cooperation with Brattlands gården Farm in northern Sweden, Fjällräven presents a wool product with a fully transparent chain of production, from sheep to store. Brattland Sweater No.1 is a vision of things to come. And a very nice sweater.

2018 Greenland 50

2021 A global outdoor movement Fjällräven’s longstanding approach to creating outdoor clothing and equipment that focuses on functionality, durability and sustainability receives growing interest as more and more people discover life in the outdoors.

The classic Greeenland collection turns 50 years old, and we c elebrate by updating it with modern techniques and fits, while always maintaining the same timeless look.

2019 Artic Fox Initiative

CTIC

AT I V E

Fjällräven launches a fund that will financially support ideas and projects in the area of outdoor life and wildlife conservation. Applications are made yearly to become an Arctic Fox Initiative, and seX I NI lected Fjällräven FO products are sold worldwide for the benefit of the ∫∫ chosen projects.

2019 Bergshell Bergshell is a waterproof and extremely durable Fjällräven material made from post- production nylon using a newly-developed flat ripstop technique.

Övik Abisko High Coast Keb Vardag Greenland

Fjällräven’s range summarized

from city to nature Fjällräven’s range of clothing and equipment is divided into three sections because different activities call for different features and levels of functionality. This overview will help you find exactly what you are looking for. See you out there.

FROM CITY TO NATURE

Mountaineering

Trekking

Everyday Outdoor

Bergtagen Mountaineering The Mountaineering system is engineered for a life above the tree line. All materials and cuts are optimised to offer the highest levels of performance and reliability.

Keb Technical Trekking Products in the Keb family are developed for technical trekking with an emphasis on freedom of movement and optimised functional fabrics.

High Coast Lightweight Outdoor The High Coast family consists of lightweight, versatile products for summer outdoor life. The designs are simple and the materials have been selected for comfort, flexibility and functionality – they are perfect for active holidays.

Singi Traditional Trekking The Singi family reflects Fjällräven’s more than 50 years of making durable and functional equipment for trekking in Scandinavian conditions.

Abisko Lightweight Trekking Products in the Abisko family are developed for lighter day hikes and cabin-to-cabin trekking, in both Scandinavia and other regions around the world. Polar Arctic Trekking Products in the Polar family are developed for reliable insulating functionality and versatility in cold climates.

Övik Traditional Outdoor The Övik family consists of functional and versatile products developed for general outdoor life. With classic styles inspired by our origins, Övik products function just as well on the trail as in town after a hike.

Greenland Iconic Outdoor The Greenland family consists of a number of products that are made in g-1000 and that include features recognisable from the original Greenland Jacket – which of course is still part of the range. Vardag Timeless Outdoor The Vardag family consists of simple, durable products developed for everyday outdoor life. Made using materials like G-1000 Eco, G-1000 Lite Eco Stretch and organic cotton. And all bearing the classic logo from the 70’s. Kånken Iconic Design The Kånken family consists of iconic, durable and functional products with a distinct, timeless design, developed for everyday outdoor life.

Smile – it’s raining Life on the planet depends on it, but why does rain make so many of us feel sad and melancholy? Let’s see what religion, mythology and psychology have to say about it. Text: Karin Wallén Photos: Lars Schneider, Brazil Topno (Pexels)

Dark clouds and rain might sound like a bad

weather forecast, but is it really? For what is rain if it isn’t a genius recycling system that makes life on earth possible. If it didn’t rain, we wouldn’t be able to survive here. Nowhere is this more obvious than in our deserts. Think about how a film camera sweeps the African savannah that is scarred by endless drought. The earth is cracked and there is no green to be seen. The animals living there have become weak and are battling for survival. And then the rain comes. The long-awaited downpour from above, that hits the ground and is absorbed, creating the conditions needed for a new period where everything can flourish again. Grasses grow, plants reach for the sky, animals have food to eat and the waterholes fill up. Life returns. Because rain can make or break us. Without rain and water, nature cannot survive. And without nature, we are nothing. Even so, it is easy to resent rain clouds gathering on the horizon. Rain is seldom

SMILE – IT’S RAINING

on our list of desired weather forecasts for days we plan to spend in the great outdoors. But it doesn’t need to be this way, because rain affects us all differently – and not always in the ways you might imagine. In a study from 2008, it was found that rain – or rather a lack of it – was a significant factor in the demise of three Chinese dynasties. By analysing the stalagmites in a cave, researchers were able to connect periods of extremely low rainfall with civil unrest and the fall of the Tang, Yuan and Ming dynasties. This is most likely explained by low rainfall leading to catastrophic low rice harvests and famine. In modern times, we can associate high rainfall with low levels of criminality. A study conducted by the New York Times in 2009 showed that the murder rate dropped on rainy days. This has been found in other places as well. But aside from this positive effect – how does rain actually affect us? More on that later.

Let us start at the beginning and look at how this life-bearing, refreshing, loved and hated phenomenon – rain – comes about.

When warm and cold air masses collide It all begins with the scientific fact that warm air can hold more moisture than cold air. When warm, moist air rises up, it cools down, causing the water molecules it is carrying to condense and form raindrops. The reasons for this are many. One scenario is when moist air blows in and hits a geographical feature such as a mountain that is blocking its way, it is forced upwards. As it rises, it cools and as the water molecules start to form droplets, rain falls. This explains why there are some mountain ranges that get a lot of rain on one side, while the other side gets very little. One ex-

You might know people who can’t resist a run in the rain and who welcome it with a smile.

SMILE – IT’S RAINING

ample of this is the Himalaya. On one side of the divide the rainfall is extremely high, while on the other side you will find one of the world’s largest deserts; the Gobi Desert. Another reason for rain to form can take place on particularly warm days, when the ground warms up so much that it draws in moisture from surrounding areas. This moisture then evaporates and rises, until it gets high enough to cool down, condense and build raindrops. This kind of rain often falls in sudden downpours directly onto the place it was formed. It can also sometimes build large thunderclouds. There is also a third phenomenon. This one occurs when warm and cold air masses collide, and the cold air is forced in under the warm air. Once again, the warm, moisture-laden air is forced upwards – but this time without something visible like a mountain forcing it up. You can actually often see exactly where the

boundary between rain and no rain is. You have most likely seen it yourself when you see a band of rain in the distance. The question is: which side do you want to be on?

Are you a pluviophile? For some people, rain is just a wet and annoying irritation. For others, it is an entirely different experience – something that gets the heart beating a little faster but in a good way. It is not unusual for rain to create a feeling of comfort, calm and harmony and it’s no fluke that the sound of rain falling is often used for meditation. Most people will agree that listening to the sound of rain on the roof or on your tent is a peaceful experience. When it rains, it is as if our surroundings take a break for a moment. A pause. A breath. The birds become quiet and animals and people often seek shelter. And then there are those who come to life when the heavens open. Those who are cheering inside as the first drops hit their face; they see it as a challenge to be outside for a little longer. You might know people who can’t resist a run in the rain and who welcome it with a smile. There is even a name for these people – pluviophiles. Rain is something to enjoy for a pluviophile. It doesn’t matter if they are inside watching the raindrops race each other down the windowpanes or if they are out in the downpour letting it just pour over them. And after comes the smell. That smell that

only comes after rain. It smells of wet earth, damp asphalt, life. Imagine a heavy, humid day that ends in the release of rain. The relief that follows, when the air is cleared and the temperature drops – have you felt that? And surely you have also stopped for a minute to see how the raindrops sit on petals and leaves, like shiny teardrops quivering inside the thin membrane that holds their liquid insides in place. A beautiful reminder of how wonderful nature is. And then suddenly the birds start to sing again. Life goes on.

Biblical floods and rain gods It won’t be any surprise to learn that attitudes towards rain vary depending on where in the world you live. In temperate zones, i.e. zones with four seasons including a cold winter, rain is often seen as something negative. In dry areas, rain is seen as something to welcome. In these regions, rain can be the difference between life and death. Regardless of where in the world you are, rain has inspired films, songs, books and art. It is also an important part of various religions and mythologies. Native Americans have performed rain dances to entice the rains to come, and similar rituals can be found in many African cultures as well. In Greek mythology, Zeus rules over the heavens and is god of the clouds, rain, thunder and lightening. In Christianity, rain plays the role of God’s wrath. When the great flood came, God asked Noah to save himself and two of all the world’s animals, while the rest drowned. The Anasazi culture on the other hand, who lived in northern Arizona and New Mexico in the US about 1000 years ago, saw rain as something holy – a gift from the rain gods. And to appease these gods, they performed rain dances to encourage the heavens to open. The Sumerians, who lived in southern Mesopotamia (Irak), saw rain as their god of

SMILE – IT’S RAINING

the sky Ans spreading his seed to fertilise the goddess of the earth Ki. And the Akkad people, in ancient Mesopotamia, saw the clouds as breasts and rain as their milk. Regardless of whether we are discussing ancient times or modern society, it is obvious that rain is important – our lives depend on it. In Botswana, the currency is called pula, which means – yes you guessed it – rain. That is how important rain is there.

The psychology of rain We have already established that there are many people who dislike rain, and others who love it. But how much does rain affect our mood? Maybe not as much as you might think, according to some researchers. We know that our bodies produce the hormone melatonin (that makes us tired) when it is dark, and that the amount of serotonin (that makes us happy) we produce decreases when we haven’t had enough sunlight for a long period of time. This can absolutely affect our bodies. But there is research that claims that the link between rainy weather and mood is not as strong as we might think. It is easy to just presume that rain makes us depressed and when the sun is shining, people feel good. But there isn’t always a connection between the weather and mood. The presumption can be because we tend to take note of the things that are in agreement with what we think we know to be true and what we expect. Such as that we feel low when the clouds are dark and the rain is coming down. In 1980, David Watson, professor in psychology at Notre Dame University in Indiana, USA, conducted a study on 18 Japanese college students. He asked the participants how they were feeling each day and then compared this to the weather. The result was surprising: their mood was entirely independent of the weather. When he conducted the same study on 478 college students in Texas in the 1980s and 1990s, he had the same result. Even on days where over 25mm of rain fell, there was no affect found on participants’ moods.

Research studies from Bulgaria and the Netherlands in 2011 had similar findings. In the Dutch study, a quarter of the participants were “rain haters” who claimed that they were always negatively affected by rain. Despite this, the study concluded that rain affected their psychological wellbeing less than what many of them thought. So why not welcome the rain and take it for what it is. Whether we choose to see it as moisture falling from the sky, God’s wrath or milk from the bosom of the sky. The only certainty is that it comes and goes according to its own whims, whatever we wish for or believe.

High Coast Hydratic Jacket W / M

Outdoors every day Be prepared for changeable weather with this 2.5-layer rain shell with fluorocarbon-free impregnation. High Coast Hydratic Jacket offers great functionality for everyday trips to work or school and is packable and breathable enough to also work well on the trail. It has a protective hood, and zippered ventilation openings in the sides. Made from recycled polyamide with a unique printed pattern on the inside. Category: Lightweight Outdoor. Sizes: Women: XXS-XL Men: XS-XXL. Rec. Price: 249.95 € See all colours at fjallraven.com

FOOTER

ECO-SHELL

Sustainable and waterproof Fjällrävens own hardshell. Made from recycled polyester with fluorocarbon-free impregnation. Waterproof, windproof, breathable.

Keb Eco-Shell Jacket W / M

3-layer reliability Be prepared for changeable weather with this 3-layer windproof and waterproof rain shell with fluorocarbon-free impregnation. Keb Eco-Shell Jacket offers great functionality on demanding trails but also works well for everyday use. It has a snug-fitting, three-way adjustable hood with room for a helmet and zippered ventilation openings at the sides. Made from durable yet lightweight Eco-Shell in partially recycled polyester. Category: Technical Trekking. Sizes: Women: XXS-XL Men: XS-XXL. Rec. Price: 499.95 € See all colours at fjallraven.com

Marcus Eldh, nature preservationist, founder of Wild Sweden, lecturer. OPEN YOUR EYES

Open your eyes Sometimes it’s easy to become blind to what’s right there in front of you. But even limited natural environments close to home are overflowing with wonder. We asked two nature advocates, from two different parts of the world - Sweden and the USA what makes their enthusiasm for nearby nature tick. Text: Karin Wallén Photos: Marcus Westberg, Brenda Phillips Photography, Heather Smith (Pexels)

Marcus Eldh grew up in a suburb of Västerås, about an hour northwest of Stockholm, with forested areas just around the corner. This was where he played. Where he picked berries and mushrooms with his family, and where he walked or skied to get to school. Maybe the fact that he spent so much time there is the reason that he didn’t see it as anything particularly exotic. “I thought that Sweden was the most boring place in the whole world. We didn’t have jungles or tropical beaches – there were no elephants or giraffes.” And the TV programmes showing him how cool Swedish beavers are were few and far between. “Much more exciting with a platypus from Australia,” says Marcus. As soon as he had finished his degree at university he went to Southeast Asia and eventually arrived on the island of Sumatra in Indonesia. He went on a guided hike in the jungles surrounding Bukit Lawang to see the orangutans.

And it was here that an idea occurred to him. Could he make a living by guiding others on wilderness experiences? Would he be able to do that? What a shame he lived in Sweden. Because there is nothing exciting there. Right? Once he was back home he visited the tourist information centre in Västerås to ask them if there was anyone offering guided trips that focused on nature and wild animals. They told him that two Austrian tourists had been in asking if they could go somewhere to see moose. The advice they had given them was to go to Stockholm and see them at the outdoor zoo Skansen. “Imagine if they had said that to me in Sumatra? That I should go to a zoo to see the orangatans! That would have been so disappointing,” says Marcus.

Curiosity is the driving force That visit to the tourist information centre 21

Bark with traces of the red listed three-toed woodpecker and a tiny frog on the forest path. Small things are waiting to be discovered.

was the start of his business, which eventually grew to the point that he could make a living from it, and his vision, mission and lifestyle. Since 2003, I think it is just as Marcus has interesting to stare at a tree run his company Wild Sweand see what it really looks den that takes like. To try to work out how visitors out in it has grown. the Swedish wilderness to see moose, beavers and bears, and to hear the howls of wolves. It has become his job to open others’ eyes to animal and plant life in the wilderness that can only be glimpsed from the motorway, running tracks and ski slopes. But primarily, it has been his eyes that have opened. His outlook has changed. He has another way of looking at the signs he OPEN YOUR EYES

sees in nature. He discovers animal tracks and analyses their movement patterns, the size of their paws and hooves, the length of their stride. “But I think it is just as interesting to stare at a tree and see what it really looks like. To try to work out how it has grown. It might have been broken or had to grow around another tree. You can see how it has battled its way up, how its roots have gravitated towards a stream, how it has the intelligence needed to survive.” With this approach, he has often both asked the question – and found the answer. Why has moss been ripped up here? Who has been gnawing on that pinecone? What are those droppings? Why is there no bark on one side of the tree? Is it a roedeer or moose that has polished their antlers here?

“Once I saw a spruce tree with no low branches. So I took a closer look and found bear fur in the sap. A bear had been using it as a scratching post. And I thought – yes, that’s so cool! I had seen that there was something odd about that tree, and then I had worked out what had caused it. I have learnt a lot about nature just by being curious,” says Marcus.

With nature as your living room “Listening to the wolves howling at dusk is an experience I will never tire of, and seeing guests experiencing the same thing is something extra special. And the impression they take home with them is so much more. It is so easy to become blind to your surroundings. A Swede could stand by a tarn in a forest and say – there is nothing to see here,” says Marcus, and says that he was like this once

upon a time. “But a Dutchman would stand by the same tarn and be totally fascinated. He would see the Arctic loon and the lily pads and the mist. And he would see everything as something beautiful.” Marcus hopes that nature will benefit from more people discovering it. If you have a personal relationship to the wilderness, you are more likely to want to protect it. He spends a lot of time outdoors, even in his free time. But he thinks it helps to have a goal with his outings. “If you are going to hike along a trail from A to B, you have a goal. But if you just want to get out into nature, you need a goal so that you actually get out there. So sometimes I make something up. I never ask my kids if they want to go to the forest. I ask – shall we fry some pancakes? 23

So we go to the forest, with a frypan, some pancake batter, some fairy lights, a knife, blankets and sometimes even pillows. And we create a little living room in the forest right outside our door. Sometimes we make a flying fox for their soft toys between the trees with a little basket, a rope and a pulley. So the kids are busy giving their toys rides on the flying fox, while I fry some pancakes or read a book,” says Marcus and continues: “It would be strange if I felt that nature is a dangerous thing. I feel like it is my real home. Nature is the only thing that is real, and I like being reminded that you can’t just think of yourself. When I’m in the forest I’m reminded that death is a natural part of everything and new life springs from death. This helps me enjoy everyday life more and live life to the full,” says Marcus.

Connecting with the wild Chris Morgan is an ecologist who has been working with conservation for 30 years. He has made documentary films and TV programmes and given lectures – currently he is working on his podcast The Wild. He also wants to see more people reconnecting with nature, and more people wanting to take care of everything we have surrounding us. “Interest leads to fascination, which leads to wonder, which leads to love. And we want to protect what we love. So if I can rouse interest in nature, it is a good step on the way.” In normal times, he would spend part of the year on expeditions to visit, for example, the brown bears in Alaska and the polar bears in Svalbard. But the pandemic has put a stop to that this year. Instead, Chris Morgan has been spending a lot of time in his own back yard, an hour north of Seattle on the west coast of the You start to see the United States, small details. Whether you close to the Caborder. give it five minutes or five nadian Mountain lions, days, there is always black bears and a moment you can spend wolves live here. But for Chris it just observing. isn’t necessarily the large animals that interest him the most. “I often focus on studying the large animals that are hard to catch sight of, like grizzly bears and wolves. But there is so much more to see. I love the small details in nature, OPEN YOUR EYES

and you can find them everywhere,” he says and goes on to describe how he saw a squirrel sleeping on a branch outside his window when he drew the curtains a few days before. Experiences like this can make him feel like a kid again. Or maybe he simply never lost that fascination in nature’s wonders that children often have. “I have managed to maintain that interest, it is part of who I am. But I have understood that it isn’t something for everyone,” says Chris Morgan. When he takes people out, however, he often sees them change. From stressed and busy with work, to suddenly letting it all go and just being in the moment. He remembers a trip to Alaska with a group of incredibly distracted and stressed out Hollywood bigwigs and how they suddenly let it all go and were just living in the moment, right in front of a grizzly bear who was fishing in a river. “It was a really intense and mindful moment. And these are the moments that people remember. I think that these kinds of experiences can change people. They trigger our forgotten connections we have with the wild, and people want more of it. It really is the best medicine.”

Thinking like a child Naturally even Chris gets stressed out sometimes, but as soon as he laces up his hiking boots and hits the trail, something starts to happen. His head clears, his surroundings take centre stage. To be able to see all the small details, you have to take your time. It is an ability that you can’t train up. “I prefer to be alone when I am out in nature and need to wind down. I try to walk slowly, and after I have walked a bit I sit down and just breathe. People must think I look crazy

Chris Morgan, ecologist, documentary film maker, lecturer and podcaster.

just sitting out there,” he says with a laugh. “But when you sit for a while, things start to happen. Birds who were startled when you arrived start to come back. Insects whirr about. You start to see the small details. Whether you give it five minutes or five days, there is always a moment you can spend just observing,” says Chris. And maybe your inner-five-year-old might make an entrance again. The child who wonders at everything he sees. Chris tells us how once he was out walking in the autumn when he stopped short. In front of him were ants walking along a twig just above the ground. Then he saw that they were crawling over a small colony of aphids. He looked at them with growing interest, remembered something he had read, and went and did some research. “So apparently ants hold aphids captive and milk them for honeydew by stroking

them with their antennae. I refer to them as the world’s smallest farmers in my podcast,” says Chris with a laugh. It’s these kinds of details that continue to fascinate him. And these details are all around us, every day. We don’t need to go far out into the wilderness to see it, if you keep your eyes open you will discover these things everywhere. “We have so much to learn from nature, and spending time in nature does us good in so many ways,” says Chris. “At the same time, I think we all need to remember that nature has its own worth. We are nothing without nature, and we share this planet with so many other species that have the same right to be here as us. We are the newcomers.”

High Coast Relaxed Shorts M

High Coast Relaxed Shorts M Category: Lightweight Outdoor Rec. Price: 89.95 €

Stina Jacket W Category: Traditional Outdoor Rec. Price: 199.95 €

Övik Lite Dress W Category: Traditional Outdoor Rec. Price: 129.95 €

1960 Logo Långtradarkeps Category: Traditional Outdoor Rec. Price: 34.95 €

Övik Lite Dress W

Övik Travel Shirt SS W / M

Perfect summer comfort A short sleeved shirt in a cool, easy-care hemp/recycled polyester blend. The fabric has a slub yarn construction for increased ventilation and comfort. Great for travelling or hiking in warm climates. Category: Traditional Outdoor. Sizes: Women: XXS-XL Men: XS-XXL . Rec. Price: 79.95 € See all colours at fjallraven.com

Nature has a calming effect on us humans, and we all need that contrast against the busy lives many of us lead.

CAMPING WITH KIDS

Indoors in front of a screen serving up cartoons can be very nice sometimes, but maybe not all the time. Luckily t here’s a world of adventure to be had outdoors and it isn’t as d emanding as you might think. In fact, if you ask D aniel Wilhelmsson, it isn’t demanding at all, it’s fun. Text: Liz Hendriksen Photos: D aniel Wilhelmsson, Getty Images

Daniel Wilhelmsson, Fjällräven friend and

father of two, grew up up in the countryside of Värmland, Sweden, where being outdoors was just “being”. Encouraged by his parents and grandparents, nature was his playground and he has set out to instil the same appreciation in his own children. “Nature has a calming effect on us humans, and we all need that contrast against the busy lives many of us lead. I think introducing our children to nature and the outdoors gives them a fundamental sense that being outside is natural. It creates a foundation of respect for the environment.” Like many Swedish parents, Daniel and

his fiancée Sandra have made it a point to share their love of the outdoors with their children as early as possible. And we mean early. Alexander is four, Minna is three, and Alexander’s first time in a tent was at the tender age of five months. “It was the beginning of fall, with crisp and clear weather. Alexander slept in the carrycot with a sleeping bag on top. As I recall, he slept soundly, though his mother did not. His first sub-zero experience was at age one. Camping with very young children is easier than you might think, because they don’t move around as much.” For adults embarking on a first trip with

Camping with very young children is easier than you might think, because they don’t move around as much.

young children, Daniel’s stories are more than just amusing anecdotes, so we have collected some of his tips here.

Take baby steps “Outdoor life and travel does not have to be complicated.” Daniel’s right. When you start camping as a family, take it slow and keep it local. The mountains are magical, but if you live far away from them, why not start exploring the nature in your own backyard? Better yet, start in your backyard. And for the first camping trip, Daniel suggests preparing the campsite before the family arrives: “Sure it is nice to include everyone in the tent pitching and preparation, but initially it is satisfying enough just to be around the campfire and to sleep in the tent.” In fact, Daniel says to start with only one night of camping and work up to basecamp tenting for several days: “It’s a good option since you don’t have to take down the campsite and build it back up again. We take them on daily hikes that are no more than three kilometres one way, and you can relax more as a family afterwards if you’re settled in one place.”

Consider the season Daniel prefers other seasons to summer for CAMPING WITH KIDS

camping. Fall for example, is ideal because there are no mosquitos and, “…you have great temperatures for sleeping – with the right equipment – and many times you have the outdoor space to yourself ”. According to Daniel, winter camping is also doable, “…just as long as you have the right gear and a responsible mentality”.

Create a family gear list When camping for the first time with young children, Daniel stresses the importance of planning ahead and using high-quality gear. He even recommends renting or borrowing gear, rather than wasting money on low-quality equipment. The tent in particular is crucial to the experience. Here, Daniel and Sandra rely on the Fjällräven Abisko Endurance 4. “In my opinion this is the tent of choice for camping with a family of four. I think it is amazing to have the two vestibules; one being very large. It is also very good to have entrances on both sides, as well as a full-height inner tent. The walls are practically vertical, which gives you more active volume and a greater level of comfort.” Daniel and Sandra’s packing list for a short trip also includes plenty of snacks and good food, because mood and energy rely heavily on everyone being well-fed. A book for the family to read together at night (with head-

lamps) is also a treat. A good mattress, or even two, as well as inflatable pillows, are vital to everyone being warm and comfortable. They also suggest each family member have two sets of wool underwear; one set packed in a drybag. Finally, a pair of light and comfortable camp shoes are important so wee feet can rest from a long day in hiking boots. Perhaps the biggest shock of camping with young kids is the equipment increase, which even Daniel admits is daunting: “The gear is a challenge for parents to carry, but there are solutions – and adapting to the circumstances is worth it.” One adaption: let the kids carry the gear themselves! “In general Alexander and Minna want to carry their own backpacks, so we pack some clothing and other items in their Kånken Minis.” This takes us to Daniel’s next tip:

Get the kids involved “Both our kids want to be involved and help out, so we try to include them in the tent set-up and food preparation. Alexander especially loves to try the fire steel, and it is his job to keep track of that item.” Teaching children early-on what is involved in camping gives them greater appreciation

for the activity and the outdoors. Not to mention the effort that adults put into the experience on their behalf. This also translates into an increased awareness for environmental stewardship. Daniel and Sandra ensure that everyone does their part to clean up their campsite. Whether or not the trash is their own. As he says, “I want the children to understand that us humans are part of a big planetary eco-system that we need to respect and cherish.”

Take time to just be a family In a lot of ways, no experience is as wholesome as camping. While day treks and helping set up camp are valuable experiences for young children, Daniel emphasises the importance of just letting kids be kids: “Giving kids the opportunity to run around and play in the outdoors makes them agile and strong. It makes movement in ‘terrain’ natural. It’s also good for their imaginations to just play with whatever they can find around them. Then once everything is settled, we can just lay in the tent as a family. Talking, reading, listening to the sounds of nature.” Finally, keep practicing!

I want the children to understand that we humans are part of a big planetary eco-system that we need to respect and cherish.

High Coast Lite Dress W Category: Lightweight Outdoor Rec. Price: 119.95 €

High Coast Relaxed Shorts W

High Coast Loose Tank Top W Category: Lightweight Outdoor Rec. Price: 34.95 €

High Coast Relaxed Shorts W Category: Lightweight Outdoor Rec. Price: 89.95 €

Övik Lite Shirt LS W Category: Traditional Outdoor Rec. Price: 89.95 €

Vardag Sweater M Category: Timeless Outdoor Rec. Price: 79.95 €

Karla Lite Jacket W

G-1000 LITE ECO

Durable, light, adaptable Fjällräven’s own light fabric. Made from cotton and polyester with fluorocarbon-free impregnation. Adaptable with Greenland Wax.

Karla Lite Jacket W

Everyday reliability Not too cool, not too warm – Karla Lite Jacket is designed for the in-between weather conditions of spring and autumn. Made from G-1000 Lite Eco that resists wind and lets out steam when you’re active. There’s a meshlined opening in the back yoke for extra airflow and raglan sleeves make for good movability. A comfortable and practical everyday buddy that has all the requirements of a long-lasting friendship. Category: Traditional Outdoor. Sizes: XXS-XL. Rec. Price: 239.95 € See all colours at fjallraven.com

Baked sweet potatoes with salsa and feta

By Henrik Orre (Photo: Patrik Engström) Ingredients (Serves 2) 2 sweet potatoes 4 tomatoes ½ red onion ½ green chilli Juice of one lime Olive oil 1 Tbsp finely chopped coriander Salt and black pepper 50 g feta Aluminium foil

Instructions Wrap the sweet potatoes in aluminium foil and place on fire embers. Let bake for 35-40 minutes or until soft. Quarter the tomatoes and remove the seeds. Cut the flesh into small cubes. Finely dice the red onion and chilli. Mix the tomatoes, onions and chilli to make a salsa. Mix in the lime juice, a little olive oil and the chopped coriander. Season with salt and black pepper. Make a cut in the baked sweet potatoes and hollow out an opening. Fill with salsa. Finish by crumbling feta over the top.

Huevos Rancheros By Jesper Rais

Ingredients (Serves 4) 100 g chorizo sausage meat 1 onion 1 fresh chilli 2 tomatoes I can kidney beans 1 clove of garlic Cumin 4 eggs Instructions Fry the chorizo meat, add the diced onion, chilli, tomatoes and beans and let cook for a few minutes. Add cumin, salt and pepper. Make four small wells in the thick sauce and break an egg into each one. Let the eggs cook until the white has set. Serve with chilli sauce and freshly ground pepper. The name of this recipe means “Ranch owner’s eggs” – a fantastic breakfast that is really tasty and will get you off to a good start for the day ahead! FINE DINING OUTDOORS

Fine dining ors outdo

Just because you’re spending the weekend in nature doesn’t mean you have to settle for freeze-dried food. Here are three examples of relatively fancy and absolutely delicious meals that will add extra flair to cozy evenings around the campfire. Bon appetit!

Tomato and root vegetable stew By @PlantbasedByThess Ingredients (Serves 6) 2 cloves of garlic, finely chopped 2 cans (400 g) crushed tomatoes 350 g parsnip, finely cubed 100 g artichoke, finely cubed 2 zucchini, cubed 2 Tbsp cold-pressed canola oil 6 organic dried apricots, finely chopped 2 cans (230 g without liquid) precooked yellow peas or chickpeas 1 Tbsp apple cider vinegar 1 bunch of fresh herbs or 1 Tbsp dried (e.g. tarragon or parsley) Salt and freshly ground black pepper Massaged green cabbage: 100 g green cabbage 1 Tbsp cold-pressed canola oil Pinch of salt Fried rice: 6 portions of rice 1 Tbsp oil 1-2 t spice mix Salt

To serve Hummus, sourdough bread Instructions Fry the garlic in a little oil until soft. Add tomatoes and vegetables and let simmer for ten minutes until root vegetables have softened. Add herbs, apricots and peas. Let simmer for a further five minutes. Season with vinegar, salt and pepper. Rip the cabbage leaves into small pieces. Massage them with oil and a pinch of salt until the cabbage feels smooth. Heat up a little oil and the mixed spices. Add the precooked rice and fry for a couple of minutes. Stir everything together well. Season with salt. Serve the stew with the cabbage, fried rice, hummus and sourdough bread. 37

Finding the right tent for you is a b alanced equation between weight, living area, favourite terrain and safety.

Dome tent Dome tents are self-supporting and less dependant on guylines and pegs. This makes them easy to move about until you find the perfect place and easier to pitch where tent pegs are difficult to use – on slickrock or sand, for example. Thanks to their dome-like shape, they are less sensitive to changing wind directions. They have two entrances and more headroom than tunnel tents, which adds comfort, but they have smaller vestibules. Dome tents are slightly heavier because they require more poles. Although they are self-supporting, you should always secure the tent to the ground.

Tunnel tent Tunnel tents have a great weight to space ratio. They are not self-supporting and need to be secured to the ground to be pitched. They have more spacious vestibules which divide the tent into one sleeping area and one area for storing equipment or preparing food in bad weather conditions. When aligned correctly, tunnel tents are extremely wind resistant. And when pitched in deep snow, the vestibule can be dug out to provide a space large enough to stand up in.

CHOOSING YOUR TENT

Choosing your tent In order to choose the right tent, it’s good to determine what your needs are. Where and when will you use your tent? How many people should it accommodate? Do you need your private space or are you ok with squeezing in with others? Text: Håkan Wike, Oscar Askelöf Photos: Fredrik Lewander, Håkan Wike

If you prioritize small, light packs you might

choose lighter materials and a smaller living space. In more exposed conditions and snow, you might consider more robust materials and features that can be managed with thick gloves on. You are likely to also need more space, as your equipment will be bulkier. The more space you want, the more weight you have to carry (if you’re not in a kayak). And more stability and durability will of course also add weight. But weight could be a small price to pay for the comfort of a larger sleeping- and living-area or for the extra safety a more stable tent provides in remote areas.

The Fjällräven tent collection is built on two basic tent constructions - Dome tents and Tunnel tents. Then we have divided our different models into three families - Abisko, Keb and Polar - to create a helpful distinction between their different features and purposes. The next two pages show you an overview, but for all the facts and some really useful tips, head over to our website and download the Fjällräven Tent Book. In it you’ll find everything you need to know to be able to choose a tent you can enjoy and trust for many years.

Fjällräven Tents, since 1965 Tunnel Tents Abisko Lite Lightweight and compact trekking tent

1 pers

2 pers

3 pers

Abisko Shape Comfortable and lightweight trekking tent

3 pers

2 pers

Abisko Endurance Spacious and lightweight trekking tent

2 pers

3 pers

4 pers

3 pers

4 pers

Keb Endurance A reliable expedition tent

2 pers Polar Endurance 3

Polar Endurance Exceptional strength for long winter expeditions

3 pers

Dome Tents Keb Dome

Abisko View Lightweight, self-supporting tent with excellent ventilation

2 pers

Abisko Dome Spacious and lightweight self-supporting tent

2 pers

FOOTER CHOOSING YOUR TENT

Comfort and safety in all situations

3 pers

Abisko Shape 3

Great nights outdoors Abisko Shape are lightweight and wind safe tunnel tents with a low-profile design that has remarkable space in the vestibule – for cooking, storing gear or as a shelter for your dog. The ventilation is outstanding and includes a smart feature that lets you roll up the flysheet at both ends for superior airflow on hot, dry nights. This makes Abisko Shape a comfortable and versatile choice, all year round, in all conditions except the most exposed. Category: Lightweight Trekking. Size: 3 persons. Rec. Price: 849.95 € See all colours at fjallraven.com

The idea behind Samlaren is simply to use up leftover fabric that can’t be used for its original purpose.

SAMLAREN

New adventures for leftover fabrics In our new limited collection Samlaren, spill fabric is given a new purpose through playful solutions and colour combinations and an all-important but seldom-asked question is raised: What happens to leftover fabric? We talked to Sarah Isaksson, designer. Text: Karin Wallén Photos: Fredrik Lewander

At Fjällräven, the issue of sustainability is

always high on the agenda. In the production of our equipment this manifests itself through how we choose materials, coatings and manufacturing methods and how we can create functional designs that make our products work well for years – so many years that they are often handed down from one generation to the next.

But behind the scenes, there are other factors that make this simple issue significantly more complex. One of the more tangible factors is this one: Sometimes, for different reasons, there is fabric that isn’t used. Spill that gets stored in our warehouses waiting for a use to be found for it. The question is – what can we use it for? “For quite some time now we have been

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in different ways during different dyeing occasions,” says Sarah Isaksson. Despite there not being anything wrong with the fabric, if the colour isn’t consistent it won’t be accepted,” she explains. “This is often the case if there are different nuances in different parts of the same garment. With the Samlaren collection, however, this has been changed into something positive. Colours can be mixed, and we can use this to give the garments a unique look.” “It is such fun to work with because it is an unusual challenge. And I love colour! Having access to a whole spectrum of colours and putting different combinations together is a lot of fun.” For the first Colours can be mixed, collection of and we can use this Samlaren, just a few products to give the garments have been sea unique look. lected: a jacket, a cap, a special version of Kånken and a tote bag. All are made from leftover pieces of G-1000 fabric. Kånken, which is usually made from vinylon, doesn’t only have a different fabric structure in the Samlaren version, it also has a new look with new features. It is still based on the traditional design, but it has not just one, but four pockets on the front in different pieces of fabric, so it is easier to keep your gear organised. The jacket has been modified as well, primarily with its creative way of combining different colours but it also has a slightly different design for the pockets. In addition to Organic fabrics mixing colours, different range in colour versions of G-1000 have Shifting colour nuances been used in one and the can depend on anything same garment as well. from the pH levels in the In one particular jacket, o water to the air humidity at G-1000 Lite can be used i nt ned r u t the time of dyeing, and when for a certain section, while Spill fabric recycled materials are involved G-1000 HeavyDuty can be used for the same section in another. the original product can also affect “This of course gives a little difference in the end result. “Today we primarily use recycled polyester, functionality, but we will communicate this and the colour of the pet bottles we recycle to our customers. Every jacket is unique and can affect the fabric’s colour. Even changing its individual description will include how it to organic cotton has affected the colour of is put together,” says Sarah Isaksson. the fabric. Organic cotton is not grown in G-1000 is the primary fabric the same way as conventional cotton, and this can lead to the fibre taking the dye The products in the Samlaren collection are aS

la r

en c

ap.

discussing what we should do with the leftover fabric we have. In the past, we have used it for products we can sell at our outlet store, or smaller things like fabric bags for specific events. But sometimes we have such large amounts that we thought we should be able to use it in even better and more creative ways,” says Sarah Isaksson, designer at Fjällräven. Although Samlaren is a limited collection and available only at selected stores and online for as long as supplies last, it is a good example of Fjällräven’s thorough approach to sustainability and not letting resources go to waste. The idea behind Samlaren is simply to use up leftover fabric that can’t be used for its original purpose. There are several reasons why fabric is sometimes left over. “When we place an order for fabric, there is often a minimum size that the order has to be. So sometimes we have to place an order for more fabric than we need. We might need 200 metres of fabric for a season, for example, but the minimum order is 1000 metres to get it at a good price. We know that we will continue production the following season so this usually works well,” says Sarah and continues: “But sometimes we get large amounts of fabric that isn’t used the following season if a colour doesn’t sell well. Or something happens with the colour so it is a different nuance from the previous year. Small differences aren’t a problem, but when the same product is hanging in a shop with visibly different hues of the same colour, we have a problem.”

l a re n

K å n ke n .

made from Fjällräven’s classic G-1000 fabric, which started off as a repurposed fabric itself. It all began in 1968 when Fjällräven’s founder Åke Nordin wondered what he should do with the fabric he had originally intended to use for tents but that he had rejected for being too heavy. When he discovered that it had all the qualities needed for clothing that required durability, ventilation and water resistance, he lay the foundations for classics such as the Greenland Jacket and the first Fjällräven trousers that would be loved for generations. However, when Fjällräven moved on from conventional G-1000 to G-1000 Eco, there was a number of bolts of fabric yet unused, and seemingly unusable. Producing clothing in the old fabric at the same time as officially announcing the decision to use only organic fabrics was too complicated from a marketing and sales perspective. “So now we are using the old leftover fabric in the Samlaren products,” says Sarah Isaksson. She goes on to explain how incredibly complex this is from a sustainability viewpoint. The worst that can happen is that the fabric is never used and ends up getting destroyed. This would lead to a au o t large amount of carbon d in rne S p il l fa b r i c tu dioxide being released – for something that was never even used. This kind of waste is an issue that needs to come up more when discussing what is, in fact, sustainable. “What we are doing is a drop in the ocean, we are not saving the planet here. But it is a part of the sustainability work we are doing, and together with other companies we can change the direction of the development of this industry,” says Sarah Isaksson. Sarah can’t say when the next Samlaren collection will be released. Maybe in a couple of years. Maybe never. “Hopefully we won’t need to do this again. We are aiming for a perfect balance so that stockpiles of leftover fabric become a thing of the past.” NOTE: The limited Samlaren collection is available in selected stores and online for as long as supplies last.

SAMLAREN

Samlaren Kånken 1a Rec. Price: 129.95 €

Samlaren Totepack 1c Rec. Price: 49.95 €

Samlaren Jacket 1b W Rec. Price: 279.95 €

Samlaren Jacket 1a M Rec. Price: 279.95 €

Samlaren Cap Rec. Price: 39.95 €

FOOTER

On the first Greenland Jacket Åke c onsidered side pockets unnecessary because mountaineers often climb in a harness and cannot reach them.

He applied a wax blend to the fabric. The result was a waterrepellent yet breathable material with tremendous abrasion resistance.

G-1000

Tomorrow’s outdoor fabric, since 1968 When it comes to trekking, few outdoor fabrics have proven to be as reliable and versatile as G-1000, a fabric created by Åke Nordin, founder of Fjällräven, back in 1968. This is the unlikely story of how it came to be. Text: Oscar Askelöf Photos: Fjällräven archives

Two years earlier, in 1966, an expedition

consisting of alpinists and glacier researchers from Sweden and Norway had completed no less than 30 ‘first summits’ of peaks on Greenland. During their 6-week-long expedition, they had used Fjällräven tents and backpacks that, according to a written report, withstood the expedition stresses ‘surprisingly well’. Clothing however, coming from other suppliers, had fallen somewhat short of expectations. Per-Åke Sjöman, one of the initiators, and his expedition comrade Hans Hellström, a seasoned mountaineer, discussed the matter

with Åke Nordin, who immediately saw the opportunity to solve another outdoorware challenge. He set out to make a jacket suitable for rock climbing, working with Hellström to create a pattern for a functional jacket strong enough for life on vertical rock walls. On the chest he placed two sturdy pockets, one for folding maps and one for cigarettes. (Smoking had yet to be designated a major health hazard at that time.) Åke Nordin considered side pockets unnecessary because mountaineers often climb in a harness and cannot reach them. But what material to make the jacket from? 51

He remembered a fabric he’d once considered using for a tent but had proved too heavy for the purpose. He picked up a length of the fabric, a mixture of polyester and cotton, fired up his Singer sewing machine and guided the needle laboriously through the thick material. In the collar, he sewed a hood that matched the head’s movements. A few days later he set off for the highlands wearing a new jacket made from the once rejected tent material. He returned a couple of weeks later more or less satisfied with the garment. Just one thing needed improving: the fabric’s water-resistance.

The ski jumping trick Åke Nordin thought back to his times at the Paradiskullen ski jump, remembering the feeling of placing his skis in the grooves that led straight down the slope. He recalled the sizzling sound as the skis G-1000

gathered speed in the ruts and then the silence during the magical seconds when, with his ski trousers fluttering, he flew through the air above Örnsköldsvik. But he also thought about waiting at the top of the jump for his turn. And how he and the other jumpers, while waiting, had taken to waxing not just their skis but also their trouser seats to try to repel moisture and keep the chilly winter at bay. Why not try the same idea with the material for his new jacket?

The Greenland Jacket and Greenland Wax Åke experimented with a mixture of beeswax and paraffin. Using the heat of his wife Elisabeth’s hair dryer, he applied a wax blend to the fabric. The result was a water-repellent yet breathable material with tremendous abrasion resistance. Åke felt it would work perfectly for mountain climbing and outdoor recreation, and after some minor adjustments he named it the Greenland Jacket, after the expedition of ’66.

Here are the 7 different alternatives of G-1000 that we use today: G-1000 Original / G-1000 Eco The durable original G-1000 Silent / G-1000 Silent Eco Quiet and soft G-1000 Lite / G-1000 Lite Eco Lightweight and cool G-1000 HeavyDuty / G-1000 HeavyDuty Eco Extra hardwearing G-1000 HeavyDuty Eco S Extra hardwearing with a finer, smoother weave G-1000 Air* Light and extra airy G-1000 Air Stretch* Lightweight mechanical stretch *) G-1000 Air and G-1000 Air Stretch (mechanical stretch) come unwaxed for the best possible airflow in warm climates.

But it soon became clear that it wasn’t just extreme sportsmen and alpinists who would appreciate a comfortable, functional jacket. The Greenland Jacket proved so popular that it defined a completely new fashion genre in Sweden, namely leisure wear. National holiday legislation and a reduction in working hours in the late 1960s and early 1970s had given Swedes more time for themselves and their interests and comfortable, functional clothing was required for this. The ground-breaking Fjällräven jacket thus came to not only define garments designed for rock climbing and outdoor adventures; it became almost synonymous with the new leisure clothes. And it also marked the breakthrough for Fjällräven’s very own material, known ever since as G-1000 (the G standing for Greenland). The unlikely combination of a rejected tent material and a wax for ski jumpers’ skis and their freezing backsides forms the backbone of one of the world’s most iconic outdoor jackets and one of the world’s most versatile outdoor fabrics.

G-1000 stands the test of time The durable G-1000 fabric is used today for a lot of Fjällräven trekking gear - backpacks, trousers and jackets. No less than seven variants have been developed to cater for different The result was a climatic conditions water-repellent yet and multiple activities and purposes. breathable material with But the foundation tremendous abrasion is always the same resistance. functional, reliable fabric made from a blend of cotton and polyester that is adaptable with Greenland Wax. Together with Greenland Wax you not only get fabric with a fluorocarbon-free water resistance, you also get to modify your clothing and equipment in ways that suit you specifically. And these as excellent benefits that make for promising future developments.

G-1000® ECO

Durable, adaptable, timeless Fjällräven’s own fabric. Made from organic cotton and recycled polyester with fluorocarbon-free impregnation. Adaptable with Greenland Wax.

Vidda Pro Ventilated Trousers W / M

Temperature regulate your trekking Long distances, wild scenery and rough terrain are no challenge for Vidda Pro Ventilated Trousers. Building on the best-selling Vidda/Barents Pro models, these are seriously rugged trousers with generous ventilation possibilities through openings from the hips to the knees, and a new, slightly slimmer fit. The strap adjustments at the leg endings can be removed and there are numerous pockets for essentials. They will make for a great companion on traditional treks, bushcraft, or general work in the outdoors. Category: Traditional Trekking. Sizes: Women: 32-48 Men: 42-58. Rec. Price: 179.95 € See all colours at fjallraven.com

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Vidda Pro Jacket W / M Category: Traditional Trekking Rec. Price: 279.95 €

Kaipak Jacket W / M Category: Technical Trekking Rec. Price: 259.95 €

Keb Trousers W / M Category: Technical Trekking Rec. Price: 219.95 €

Abisko Lite Trekking Trousers W / M Category: Lightweight Trekking Rec. Price: 199.95 € 55

There has never been a more inclusive way to enjoy the trail than online.

In the last weeks of 2019, the Fjällräven event

team were excited, and prepared, to expand the Classic trekking events to include three new locations in 2020. This would have brought the total number of trekking events taking place globally to eight. Tickets were sold out, and people all over the world were preparing their travel plans, but due to the complications of 2020 we had to make the difficult decision to cancel all the physical events. At the same time the Fjällräven team didn’t want to leave people without an option, so we started brainstorming about how to keep people safe without cancelling completely. FJÄLLRÄVEN CLASSIC TV

“It was the opportune time to get creative, and find a new way to connect people with nature” says Ursula Grau, Social Media Manager at Fjällräven. Classic TV was the answer. Classic TV has brought a whole new format to the trekking events as they are streamed live and online, direct from a trekker’s point of view, into the home’s of trekkers everywhere.

How to start a digital trekking movement What started as a Plan B has now morphed into a digital movement that has started an entirely new conversation about inclusivity

Pack your backpack and press play

The making of Fjällräven Classic TV This year brought with it many challenges, but also many opportunities. For an outdoor brand with the goal to have more people discover the benefits of trekking, we needed to come up with solutions. Fjällräven Classic TV to the rescue. Text: Abigail Green Photos: Attic Film

in Classic events. Carl Hård af Segerstad, our Global Event Manager, is very positive to the new format. “There has never been a more inclusive way to enjoy the trail than online. My favourite part of Classic TV is that everyone, anywhere and with any trekking ability or experience can take part.” It’s been a great way to help people enjoy completely new locations, new trails and and new trekking companions. The online chat functionality via YouTube live-streaming has meant that an entirely new, online trekking community has developed - with familiar usernames joining trek after trek, for days on end. And while

members of our Fjällräven Event team have trekked each Classic and interacted with many trekkers each year, it’s just never been possible to get to know this many people from the trekking community and hear all these amazing stories in one place before.

The tech behind Classic TV One part of the equation was the logistics of how to stream or collect footage from remote, wilderness areas which often have no data signals. The way that we and our production partner, ATTIC Film, decided to do it was to send local trekkers in each country to trek the routes they already knew, using a system of 57

Jesper Frits Nielsen took us trekking over Denmark’s grassy hills, through dark forests and along great shorelines.

Marco Leiter trekked with us through the heart of the beautiful Bavarian landscape in Germany.

Moonki Kim took us through some spectacular vistas and the beautiful maple forests of Hallasan Dullegil in Korea.

GoPro mounts and a well-thought-out battery charging plan. The first Classic TV trek took place in Germany. After testing the systems, one of the members of the production team filmed this trek to be able to contribute to the filming hand-book that later got distributed to the local trekkers in all the other Classic locations. It It was the opportune was a crash course in time to get creative, and find managing a new way, to connect people to keep the camera runwith nature. ning 24hrs a day, for three straight days. GoPro has been a great partner in this exercise, but their products are not really designed to film for 24hrs per day, so the trekkers needed to constantly check their cameras to ensure that footage was being recorded. Even after the full trek, and all the associated experiences were captured, there was a lot of data, which FJÄLLRÄVEN CLASSIC TV

came with its own challenges of how to upload the data onto servers in Europe in order to achieve the livestream. Overall, achieving the continuous livestream experience took a lot of testing and teamwork.

The trekkers: local to global Each trekker chosen to trek their local Classic was a nature enthusiast who wanted to share their own personal outdoor experience with the world. Sofia Johansson, the trekker behind the livestream of Classic Sweden this year, was both excited and nervous to trek while filming the entire time. “When the Fjällräven team briefed me, they explained that I had to keep the camera rolling at all times. That was definitely the biggest challenge, but it was also really refreshing because I got to see the whole Classic through new eyes.” After several talk-throughs with the social media team, and reading through both the technical and

shotlist handbook, Sofia was ready to go. And she did an amazing job capturing the original Classic in a way it has never been seen before. The reward was in the reaction of the online trekking community - not surprisingly the Classic Sweden was our most watched live-streamed trek. It wasn’t just the trekkers who had to climb mountains to be able to livestream all the Classic treks, Marco Leiter, from ATTIC Film, says “It’s been exciting for us to livestream treks for several days continuously. Live event broadcasting from outdoor brands has never been done like this before.” The technical solutions needed to manage the continuous filming, and then back up, on back up, on back up, to ensure that viewers had a seamless viewing experience during the live streams required a lot of testing, a little bit of innovating and many new steps to be taken. “Throughout the livestreams we’ve been asked time and again ‘how did we manage to film and stream these treks?’”

It’s unintentionally been kept a little bit of a secret until now, but there has been a dedicated team behind it all working together on many different aspects of the experience to bring the Classic treks digitally into homes across the world.

A new way to enjoy the Classic treks The Classic treks have been scheduled to start physically again in 2021. And we cannot wait to see them return. As outdoor enthusiasts we all know there is nothing quite like that first breath of cold morning air as you wake up in your tent in the middle of nature. Despite the challenges of 2020, we have remained committed to helping people get outdoors to experience nature, wherever they are in the world, and with a dash of innovation, Fjällräven Classic TV has helped us to manage that. Classic TV has been a new way of enjoying Fjällräven Classic and also a new way for more people to discover trekking.

Siobhan Phillips took us 2000 ft up a rugged single-track trail through beautiful Colorado pine forests and onwards on the Classic USA.

Richard Smith helped us experience Classic UK, through legendary Cairngorms National Park, with moors, mountains and rivers.

Sofia Johansson took us to the original and longest: Classic Sweden, with pristine Scandinavian wilderness and stunning landscapes.

Abisko Midsummer Zip Off Trousers M

Abisko Midsummer Shorts W / M Category: Lightweight Trekking Rec. Price: 119.95 €

Abisko Trekking Tights W / M Category: Lightweight Trekking Rec. Price: 169.95 €

Abisko Midsummer Trousers W / M Category: Lightweight Trekking Rec. Price: 169.95 €

Abisko Shorts M Category: Lightweight Trekking Rec. Price: 109.95 €

Abisko Trekking Tights W

G-1000® AIR STRETCH

Light, stretchy, airy Fjällräven’s own fabric. Unwaxed for best possible airflow, with mechanical stretch for added movability. Made from organic cotton and partly recycled polyester with fluorocarbon-free impregnation. Adaptable with Greenland Wax.

Abisko Midsummer Zip Off Trousers W / M

Warm weather trekking 2 in 1 Our prize-winning Abisko Midsummer Trousers are now also available in a zip-off version. Combining G-1000 Air Stretch and pliant polyester fabric, they are lightweight, packable and highly ventilating. Zippers just above the knees transform them into shorts and their articulated cut gives superb range of movement. Quite possibly the ultimate warm-weather trekking trousers, and perfect for travellers and trekkers who want to pack light. Category: Lightweight Trekking. Sizes: Women: 34-48 Men: 44-58. Rec. Price: 189.95 € See all colours at fjallraven.com

G-1000 AIR STRETCH

G-1000 Air Stretch Light, airy, highly packable and durable

G-1000 Air Stretch is a high quality mechanical stretch fabric and the latest contribution to the diverse range of fabrics that have been developed from Fjällräven’s original outdoor fabric G-1000. The functionality of G-1000 Air Stretch is, as the name implies, perfect for garments that need to be light, airy and feel unrestricted to move in. Made with organic cotton and partly recycled polyester. As with all versions of G-1000, it is very durable and you’ll be well prepared for all types of outdoor activities. You’ll find G-1000 Air Stretch in Abisko Midsummer Trousers and Shorts, Abisko Midsummer Jacket, High Coast Shade Jacket for women and in the two caps; Abisko Mesh Cap and Abisko Visor Cap.

WARM WEATHER TREKKING

Top ten tips for warm weather trekking Ted Weirum is a YouTuber, videographer, tech nerd and Fjällräven ambassador, but most of all he is an adventurer with years of experience. We asked Ted to give us his top ten tips for trekking in warm climates or hot weather. Text: Abigail Green Photos: Attic Film

Take regular breaks Ted’s first tip is to take regular breaks. This is important on any trek, but possibly even more so in warm weather. Don’t attempt to trek continuously, instead make sure to take regular breaks to cool off and re-energise.

Take care of your feet Your feet may be your most important possession when you are trekking, so it is necessary to ensure you take care of them. During your breaks, take off your shoes, and air out your feet. If you have been trekking for some time, change your socks to a fresh pair. Ted also recommends that you take out your insoles and air them, separately to your shoes, to dry everything before setting off on the next leg of your journey.

Wear long trousers Sometimes when you walk in the jungle the lower parts of the terrain can be pretty rough, so a pair of long trousers is a good solution. Just make sure that you have zippers or a ventilation system so you can open them up and get some ventilation to the legs.

Keep hydrated It is easy to get dehydrated when it is warm outside. As your body will cool itself by sweating, you will lose more water than you would in milder climates. This water needs to be replaced or you will end up dehydrated. How much water you need to bring with you depends on the heat, the distance that you plan to trek, the weight of the load you plan to carry and of course, on you personally. Ted recommends to bring 4l of water to last for one day of warm weather trekking. On this particular multi-day trek, Ted was able to replenish his water supply nightly at campsites along the route. More often than not, in tropical climates, any water you may find along the route will not be safe to drink. A water filter, or purification tablets, are ways to deal with this. An even better option is to do your research thoroughly before embarking on a multi-day trek in warm weather and find a trail where you will be able to re-fill your water daily.

Listen to your body This is an important tip in warm weather environments, as the risk of heat stroke or dehydration is very real. It’s important to always be aware of how you feel, and listen to your body. Ted recommends not to tape your feet before starting out on your warm weather trek, as the tape (if placed incorrectly) can cause additional blisters. On the other hand, if you already know where your pain points are, and you know that you are about to embark on a difficult trek, with a heavy load, then tape those points to ensure to keep your feet as fresh as possible.

WARM WEATHER TREKKING

Eat enough during the trail It is common not to feel hungry when you are in a warm weather environment, especially if it is not something you are used to. In fact, this was one of the points that Ted said surprised him the most on the trail. Often this is because you are drinking a lot more water than you would normally. But it is still incredibly important to re-energise and get your fuel back. Carry snacks to eat along the trail, such as nuts or an energy bar. When you have a longer stop, or stop for the evening, make sure to eat a full meal so that your body can refuel and be ready for the next day.

Sun protection and ventilation

Sun protection is not something to be underestimated in a warm weather environment. Temperatures can soar during the middle of the day, and if you know that you will be trekking through an area without much shade, it is advisable to time that section during the morning or evening hours. Make sure to bring sunscreen with you, with a sun protection factor (SPF) of at least 30, and apply every morning. A hat is a great addition to protect you from the sun. Ted recommends to wear a wide-brimmed hat to protect your neck as well as your face. Remember to take off your hat when you are in the shade, to keep from overheating.

Extra set of clothes for night When you are trekking throughout the day in a warm weather environment, it is very likely that your clothes will get sweaty and wet. Ted advises to bring an extra t-shirt to change into drier clothes at night.

Don’t forget your headlamp It can get dark very quickly in warm weather environments. This means that it is more important than ever to have an easily accessible headlamp with you - and an extra pair of batteries just in case!

10.

Adjust your backpack for comfort How comfortable your backpack is depends on how you load it, distributing the weight evenly can be a real game-changer. As you walk make sure to adjust the chest, shoulders and hip straps to continuously redistribute the weight and avoid getting sore in any one area.

Trekking is a great way to explore the outdoors and can take you to places that you may otherwise never get to see. For Ted, trekking is more than just about exploring new places, it is a lifelong passion. If you follow Ted’s tips for having a safe and comfortable warm weather outdoor trek, you will be well prepared. 67

Abisko Lite Trekking Jacket M

Abisko Cool T-shirt W Category: Lightweight Trekking Rec. Price: 49.95 €

Abisko Midsummer Jacket W / M Category: Lightweight Trekking Rec. Price: 229.95 €

Abisko Trekking Shirt SS M Category: Lightweight Trekking Rec. Price: 109.95 €

Abisko Trail Fleece W / M Category: Lightweight Trekking Rec. Price: 149.95 €

Abisko Category: Rec. Price:

Sun Hat Lightweight Trekking 49.95 €

Abisko Lite Trekking Jacket W

G-1000 LITE ECO

Durable, light, adaptable Fjällräven’s own light fabric. Made from cotton and polyester with fluorocarbon-free impregnation. Adaptable with Greenland Wax.

Abisko Lite Trekking Jacket W / M

Light and comfortable on the trail Designed to fill the functional gap between Keb Jacket and Abisko Midsummer Jacket, this is a light, well-ventilated option for warm-weather treks. Underarm stretch gussets and a full-stretch back panel provide great fit and airflow. The stretch is combined with G-1000 Lite Eco fabric for protection from the elements and to resist abrasion from backpack straps etc. Well-fitting hood and zippers at the sides for additional ventilation on intense treks. Category: Lightweight Trekking. Sizes: Women: XXS-XL Men: XS-XXL. Rec. Price: 269.95 € See all colours at fjallraven.com

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LIFE ABOVE THE TREE LINE WITH FJÄLLRÄVEN Bergtagen is a system of clothes and equipment for m ountaineering. It is engineered to offer the h ighest l evels of performance and reliability w ithout c ompromising on durability and reliability. E xtensively tested in all c limates and developed in close c ollaboration with the Swedish Mountain Guide A ssociation.

LIFE ABOVE THE TREE LINE

FJÄLLRÄVEN WOOL

Warm, comfortable, sustainable

WOOL

Mulesing-free and carefully selected wool. Wicks away moisture and resists odours effectively.

Bergtagen Thinwool SS W / M

Traceable wool comfort For spring and summer days spent above the tree line, this short-sleeved top makes a great first layer. Made from fine and 100% traceable Merino wool, it is lightweight, pliant and comfortable to wear against the skin. At the same time, it helps regulate body temperature which is useful when alternating between different activity levels, or for when you leave the cabin before day break. Category: Mountaineering. Sizes: Women: XXS-XL Men: XS-XXL. Rec. Price: 89.95 € See all colours at fjallraven.com

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Bergtagen Stretch Half Zip M

Bergtagen Thinwool LS W / M Category: Mountaineering Rec. Price: 109.95 €

Bergtagen Stretch Half Zip W / M Category: Mountaineering Rec. Price: 229.95 €

Bergtagen Stretch Trousers W / M Category: Mountaineering Rec. Price: 199.95 €

Bergtagen Thinwool SS W

Bergtagen Cap Category: Mountaineering Rec. Price: 44.95 € 75

Vardag Pocket Category: Timeless Outdoor Rec. Price: 29.95 €

Vardag Totepack Category: Timeless Outdoor Rec. Price: 89.95 €

Vardag 16 Category: Timeless Outdoor Rec. Price: 79.95 €

Totepack No. 1 Category: Traditional Outdoor Rec. Price: 119.95 €

High Coast Totepack

Get ready for anywhere Versatile, light and even packs into itself – High Coast Totepack is a multi-functional daypack for close-to-city adventures, travelling and everyday use. You can carry it over your shoulder, by hand or on your back. There’s an inside padded laptop sleeve and zippered pocket for small items. And the whole bag conveniently folds into its own front pocket, so it’s easy to pack in, for example, a larger bag when travelling. Category: Lightweight Outdoor. Size: 23 L. Rec. Price: 79.95 € See all colours at fjallraven.com

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High Coast Pocket

High Coast Pocket Category: Lightweight Outdoor Rec. Price: 29.95 €

High Coast Hip Pack Category: Lightweight Outdoor Rec. Price: 39.95 €

Kånken Sling Category: Iconic Design Rec. Price: 69.95 €

Räven 20 Category: Traditional Outdoor Rec. Price: 109.95 € High Coast Totepack

KÅNKEN

Kånken Bottle Pocket

Extra volume for your Kånken Extend the possibilities of your Kånken with this practical bottle pocket. Made from classic Vinylon F fabric with a steel frame that slides into the side pocket of Kånken and holds it in place. It also has a snowlock at the top to keep contents in place. A great accessory when you need a little extra volume for your favourite pack; instead of a drinking bottle it can also hold a rain jacket or anything else you need close at hand. Category: Iconic Design. Size: 1 L. Rec. Price: 24.95 € See all colours at fjallraven.com

PLASTIC PLANET

t e n a l p c Plasti

hange our c ’t n o d e w cedures, how that if o s r p s y t e n v e r u m s e g y Recent aste mana w d than fish b n s a n s a it e b c a o h t e h curren plastic in t is there a e r d o n a m n e e b p l p there wil did this ha w o d out. H . in f 5 2 ’s t 0 e 2 L r ? a s e s the y the madne p o t s o t ls) y wa ekov (Pexe niel Torob oto: Da allberg Ph

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the middle of the 1800s, elephants go t a new enemy – billiards. windows in aircraft. Back then, the ba lls And so on. It is estim were ated made from natura th at plastic productio l ivory. W hen the n during World W game ar II became increasingly in cre as ed by 30 0% in the US alone popular, the slaught . ering of elephants inten sified. In an attem pt to stop the ba rbarism Pr oblems begin to , a New York firm off surface ered $10,000 to anyone wh It wasn’t until the o could came up wi 1960s, the decade th a substit ute to ivory. when Americans sta rted Inventor John Wiley to become aware of Hyatt rose to the occasion environmental problem and in 1869 he was s on a larger sca le, th ready to present what wo at pla stic first began to be uld save elephants questioned. Th is wa from ex tinction – the fir s als o wh en the first observ st sy nthetic materia ations of plastic l ever made by man – pla de br is in th e oceans were repor stic. It could be cra ted. The book fted into a va riety of sh ‘Silent Spring’ writt apes and quick ly be en in 1962 by Rache came a substit ute not on l Carson and environmental ly for ivory, but als catastrophes like th o for tortoiseshell and ho e gr ea t oil spill off the Californ rn. ia coast in 1969 In the years that fu ell ed th e public’s scepticism followed, new ty pe towa rds the s of plastic were contin once unblemished an uously being develop d much-praised mater ed. World War II acce ial. Th is was when the bad lerated plastic evolu reputation that plasti tion. Nylon, invented by c ha s to da y sta rted tak ing fo Wallace Carothers in rm. Despite this, 1935, was used for pa rac pla sti c po llu hutes and ropes, am tion in our oceans continued to ong other things. Plexigl increase and is still as windows replaced doing so today. glass

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PLASTIC PLANET

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Say no to plastic straws

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Pick it up

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If you ha once. Or it more than postable m choose a co alternative.

We never sit back and relax thinking what we’re doing now is good enough.

FOOTER SUSTAINABILITY BY FJÄLLRÄVEN

Sustainability by Fjällräven Everything we do has an impact on the environment around us and the people and animals that inhabit it. As an outdoor company, we’re acutely aware of this impact

and we do our utmost to keep our environmental footprint as small as possible. And this is a team effort. We consider nature when we design; when we choose one material over another; and when we decide where to produce our clothing and equipment. But it’s not easy. We have to make compromises. We sometimes have to say “no” when we want to say “yes”. We have made, and will continue to make, mistakes. But we try to learn from them; we aim to innovate and adapt. We’re not ones to settle. We never sit back and relax thinking what we’re doing now is good enough. At Fjällräven, the term ‘room for improvement’ is ingrained in all of us. By producing on nature’s terms; by developing clothing and gear that lasts for generations; by placing strict standards on ourselves and our suppliers; and by introducing more people to nature and its myriad benefits, we hope to leave our basecamp in better shape than we found it.

What’s so e xciting at Fjällräven, is that s ustainability isn’t treated as a separate project; it’s at the core of everything we do. Everyone here is striving to make s ustainable choices. Christiane Dolva Törnberg, Head of Sustainability at Fjällräven

SUSTAINABILITY BY FJÄLLRÄVEN FOOTER

Walk with nature Developing & producing on nature’s terms

Sustainable design

Sustainable materials

Sustainable production

A well-worn jacket is ingrained with memories. It’s also better for the environment. We design our garments and hardware to last – and with your care – for a lifetime, perhaps even longer. We create them to be easy to repair; we use materials that are tough and durable; and we design styles that don’t go out of fashion.

When considering a material we evaluate its efficiency, functional qualities, chemical composition and the amount we’ll need before making a choice. To help us make a decision, we use a Preferred Materials And Fibres List that grades materials in terms of their impact on the environment. And this list is constantly updated, reflecting new research and new materials.

We believe the best things are done together, as a team. We work closely with our partners at all stages of our production chain. This means we send a lot of emails, spend hours on the phone, and discuss things in detail face-toface. It takes time, but it’s worth it. We’ve built up relationships that have spanned decades and we’ve learned a lot along the way. Trust and respect don’t just benefit us and our suppliers; they mean we can create the best products too.

To find out more about Fjällräven Sustainability, go to fjallraven.com

Saying No to Fluorocarbons Fluorocarbons have long been favoured by the outdoor industry for their water and dirt resistance. But they’re bad news for the environment. So in 2012 we decided to switch to fluorocarbon-free impregnation throughout our product range. These chemical compounds don’t readily break down in nature. They can be transported vast distances, stored in living organisms and even work their way up the food chain. They can also affect reproduction and hormone production in mammals and are suspected carcinogens. So for us the choice is simple. We just say no to fluorocarbons.

Helping you stay PFC-Free Fluorocarbon-free garments need more frequent impregnation to ensure they maintain their water resistance. When water no longer beads on the outer fabric, this means the hydrophilic membrane is not working optimally and it’s time for a top-up. We have a PFC-free spray available online and in selected stores that will re-impregnate your garment making it resistant to water once again.

Preferred materials If a material doesn’t live up to our high

standards of functionality, no matter how sustainable it is, we won’t consider it. We must balance a material’s functionality and efficiency with its environmental impact. Wherever possible we use organic, renewable and recycled materials. We also prioritise traceable natural materials. And, of course, a material that lasts is vastly better than one you have to replace after a winter or two.

Organic Cotton

Organic cotton is grown without the use of toxic pesticides and synthetic fertilizers. Third-party certification organisations verify that our organic producers use only methods and materials approved for organic production. Their methods support biodiversity and healthy ecosystems, improve the quality of soil and often use less water.

Recycled Wool Our Re-wool uses traditional Italian craftsmanship to produce a high quality material with all the great properties of fine wool. There is also a clear environmental advantage

FOOTER SUSTAINABILITY BY FJÄLLRÄVEN

as it helps to reduce waste. It is made from production spill, surplus production material and a smaller proportion of post-consumer wool. The wool is colour sorted, shredded and blended with other colours to get the desired nuance. The result is a richly coloured yarn that is mixed with virgin wool, polyester or polyamide for extra strength.

Traceable Wool Traceable wool ensures that the wool comes from sheep that have been treated well. Fjällräven’s traceable wool comes from farms that are zq-certified and follow strict codes of conduct when it comes to respecting animal welfare. These farms also have a approach that includes managing the land for future generations, minimizing the use of chemicals, etc.

Recovered Wool Recovered wool is a by-product of the food industry that is collected from Swedish sheep farms, mainly on the island of Gotland, where the yearly shearing of sheep creates approximately 100 tons of wool. Until recently,

Fjällräven Down promise Ethically produced down of the highest quality Thanks to our 40 years of extensive experience in working with down, we have managed to establish a unique, traceable chain of production with strict criteria and controls placed on all the suppliers and sub-contractors involved. This means that when you purchase a down product from us, we can guarantee that it contains 100% traceable, ethically produced down of the highest quality. fjallraven.com/downpromise

that wool has been regarded as waste, since it doesn’t have the same fine fibres as the wool from wool-producing farms. Although it is coarser, it still has the same properties that make wool such a great material - temperature regulating, durable, breathable and odour resistant - and suits our purposes perfectly.

terials from going to waste and reduce air, water and soil contamination. Fjällräven’s recycled polyester equipment is made from the polyester fibres of recycled pet bottles, unusable second quality fabrics and fabric offcuts. Our recycled polyamide is made from yarn scraps, offcuts and second-quality fabrics.

Traceable Down

Tencel® – Lyocell

Fjällräven is known throughout the world for only using down of the highest quality. The down we use is the result of a process that takes the greatest possible care of the birds’ wellbeing. Through our extensive experience, we have managed to establish a unique production process where all our down is 100% traceable – right from the newly-hatched goslings to the completed down product. The down Fjällräven uses is a by-product from the food industry. To ensure that it is never mixed with down from other, unethical sources, it is handled in sealed sacks, which are checked in repeated tests at different stages of the production process. Our efforts are summarized in our Down Promise, you can read more here: fjallraven.com/downpromise.

Tencel is the brand name for a natural fibre also called Lyocell. It is made from the cellulose found in fast growing trees, primarily eucalyptus and beech, from certified sustainable plantations. The manufacturing process is gentle on the environment and 99.5 percent of all chemicals used are recycled and reused in a closed system. For this reason, Tencel has received the “European Award for the Environment” presented by the eu.

Recycled Polyester / Polyamide We use recycled polyester and recycled polyamide in order to reduce our use of non-renewable resources, prevent old ma-

Hemp Hemp cultivation has a very low impact on the environment. The plant requires no irrigation, pesticides or synthetic fertilizers, and it actually replenishes the soil it grows in. Hemp fibres are also among the strongest and most durable natural textile fibers. They hold their shape well, and stretch less than any other natural fiber. This means that hemp garments won’t stretch or lose their shape with use.

Jackets Abisko Lite Trekking Jacket W / M Sizes: W: XXS-XL. M: XS-XXL. Art. no: 86131 / 86132. Material*: G-1000® Lite Eco: 65% polyester, 35% cotton. 88% polyamide, 12% elastane. Rec. price: 269.95 € Abisko Midsummer Jacket W / M Sizes: W: XXS-XL. M: XS-XXL. Art. no: 89826 / 81151. Material*: G-1000® Air Stretch: 65% polyester, 35% cotton. 100% polyester. Rec. price: 229.95 € Bergtagen Stretch Half Zip W / M Sizes: W: XXS-XL. M: XS-XXL. Art. no: 87400 / 89881. Material*: 92% polyamide, 8% elastane. Rec. price: 229.95 € High Coast Hydratic Jacket W / M Sizes: W: XXS-XL. M: XS-XXL. Art. no: 87351 / 87350. Material*: 100% polyamide. Coating: 100% polyurethane. Rec. price: 249.95 € Kaipak Jacket W / M Sizes: W: XXS-XL. M: XS-XXL. Art. no: 89828 / 81166. Material*: G-1000® Eco: 65% polyester, 35% cotton. Stretch: 88% polyamide, 12% elastane. Rec. price: 259.95 € Karla Lite Jacket W Sizes: XXS-XL. Art. no: 87029. Material*: G-1000® Lite Eco: 65% polyester, 35% cotton. Rec. price: 239.95 € Keb Eco-Shell Jacket W / M Sizes: W: XXS-XL. M: XS-XXL. Art. no: 89600 / 82411. Material*: Eco-Shell 3-layer Stretch: 100% polyester. Rec. price: 499.95 € Samlaren Jacket 1a M Sizes: XS-XXL. Art. no: 87027. Material*: G-1000® HeavyDuty: 65% polyester, 35% cotton. G-1000® Original: 65% polyester, 35% cotton. Rec. price: 279.95 €

Övik Lite Dress W Sizes: XXS-XL. Art. no: 87036. Material*: 90% polyamide, 10% elastane. Rec. price: 129.95 € Övik Lite Shirt LS W Sizes: XXS - XL. Art. no: 89980 . Material*: 90% polyamide, 10% elastane. Rec. price: 89.95 € Övik Travel Shirt SS W / M Sizes: W: XXS-XL. M: XS-XXL. Art. no: 87040 / 87039. Material*: 55% hemp, 45% polyester. Rec. price: 79.95 €

Trousers Abisko Lite Trekking Trousers W / M Sizes: W: 32-48. M: 42-60. Art. no: 89583 / 82890. Material*: G-1000® Lite: 65% polyester, 35% cotton. Stretch: 88% polyamide, 12% elastane. G-1000 HeavyDuty: 65% polyester, 35% cotton. Rec. price: 199.95 € Abisko Midsummer Shorts W / M Sizes: W: 34-48. M: 44-58. Art. no: 89857 / 81153. Material*: G-1000® Air Stretch: 65% polyester, 35% cotton. 100% polyester. Rec. price: 119.95 € Abisko Midsummer Trousers W / M Sizes: W: XX. M: 34-48. Art. no: 89834 / 81152. Material*: G-1000® Air Stretch: 65% polyester, 35% cotton. 100% polyester. Rec. price: 169.95 € Abisko Midsummer Zip Off Trousers W / M Sizes: W: 34-48. M: 44-58. Art. no: 89834 / 81154. Material*: G-1000® Air Stretch: 65% polyester, 35% cotton. 100% polyester. Rec. price: 189.95 € Abisko Shorts M Sizes: 44-60. Art. no: 82833. Material*: G-1000® Original: 65% polyester, 35% cotton Stretch: 63% polyamide, 26% polyester, 11% elastane. Rec. price: 109.95 €

Samlaren Jacket 1b W Sizes: XXS-XL. Art. no: 87017. Material*: G-1000® Original: 65% polyester, 35% cotton. G-1000® Silent Eco: 65% polyester, 35% cotton. Rec. price: 279.95 €

Abisko Trekking Tights W / M Sizes: W: XXS-XXL . M: XS-XXXL. Art. no: 89586 / 81506. Material*: 82% polyamide, 18% elastane. Reinforcement: 2% polyamide, 16% aramid, 12% elastane, 10% polyester. Rec. price: 169.95 €

Stina Jacket W Sizes: XXS-XXL. Art. no: 89234. Material*: G-1000® Lite: 65% polyester, 35% cotton. G-1000® Original: 65% polyester, 35% cotton. Rec. price: 199.95 €

Bergtagen Stretch Trousers W / M Sizes: W: 34-48. M: 44-58. Art. no: 89882 / 87401. Material*: 92% polyamide, 8% elastane. Rec. price: 199.95 €

Vidda Pro Jacket W / M Sizes: W: XXS-XL. M: XL-XXS. Art. no: 89856 / 81916. Material*: G-1000® Eco: 65% polyester, 35% cotton. Rec. price: 279.95 €

High Coast Relaxed Shorts W / M Sizes: W: 34-48. M: 44-58. Art. no: 87034 / 87033. Material*: 87% polyamide, 13% elastane. Rec. price: 89.95 €

Midlayers Abisko Cool T-shirt W Sizes: XXS-XL. Art. no: 89472. Material*: 47% lyocell, 23% viscose, 15% cotton, 15% polyester. Rec. price: 49.95 € Abisko Trail Fleece W / M Sizes: W: XXS-XL. M: XS_XXL. Art. no: 89589 / 82257. Material*: 100% polyester. Rec. price: 149.95 € Abisko Trekking Shirt SS M Sizes: XS-XXL. Art. no: 87939. Material*: 84% polyester, 16% elastane. Rec. price: 109.95 € Bergtagen Thinwool LS W / M Sizes: W: XXS - XL. M: XS-XXL. Art. no: 89886 / 87405. Material*: 100% wool. Rec. price: 109.95 € Bergtagen Thinwool SS W / M Sizes: W: XXS-XL. M: XS-XXL. Art. no: 84100 / 87192. Material*: 87% wool, 13% polyamide. Rec. price: 89.95 €

Keb Trousers W / M Sizes: W: 32-48. M: 42-60. Art. no: 89898 / 85656. Material*: G-1000® Eco: 65% polyester, 35% cotton. Stretch: 63% polyamide, 26% polyester, 11% elastane. Rec. price: 219.95 €

Räven 20 Sizes: 20 L. Art. no: 26051. Material*: G-1000® HeavyDuty Eco: 65% polyester, 35% cotton. Rec. price: 109.95 € Samlaren Kånken 1a Sizes: 16 L. Art. no: 32000. Material*: 100% vinylal. G-1000® HeavyDuty Eco S: 65% polyester, 35% cotton. Rec. price: 129.95 € Samlaren Totepack 1c Sizes: 15 L. Art. no: 32012. Material*: 100% polyester. G-1000® Original: 65% polyester, 35% cotton. Rec. price: 49.95 € Totepack No. 1 Sizes: 14 L. Art. no: 24203. Material*: G-1000® HeavyDuty Eco: 65% p olyester, 35% cotton. Rec. price: 119.95 € Vardag 16 Sizes: 16 L. Art. no: 27242. Material*: G-1000® HeavyDuty Eco S: 65% polyester, 35% cotton. Rec. price: 79.95 € Vardag Pocket Sizes: 1,5 L. Art. no: 27248. Material*: G-1000® HeavyDuty Eco S: 65% polyester, 35% cotton. Rec. price: 29.95 € Vardag Totepack Sizes: 20 L. Art. no: 27240.Material*: G-1000® HeavyDuty Eco S: 65% polyester, 35% cotton. Rec. price: 89.95 €

Acceccories 1960 Logo Långtradarkeps Sizes: S/M - L/XL. Art. no: 78138. Material*: G-1000® Eco: 65% polyester, 35% cotton. 100% polyester. Rec. price: 34.95 € Abisko Sun Hat Sizes: S/M - L/XL. Art. no: 77406. Material*: 100% polyester. Rec. price: 49.95 € Bergtagen Cap Sizes: One Size. Art. no: 77404. Material*: G-1000® Eco: 65% polyester, 35% cotton. Lining: 65% polyester, 35% cotton. Rec. price: 44.95 € Samlaren Cap Sizes: S/M - L/XL. Art. no: 78145. Material*: G-1000 Air: 65% polyester, 35% cotton . Rec. price: 39.95 €

Tents Abisko Shape 3 Sizes: 3 pers. Art. no: 53203. Material*: 20D TripleRip Sil / Sil 3 000 mm, 100% polyamide. Rec. price: 849.95 €

Vidda Pro Ventilated Trousers W / M Sizes: W: 32-48. M: 42-58. Art. no: 89330 / 81160. Material*: G-1000® Eco: 65% polyester, 35% cotton Stretch: 63% p olyamide, 26% polyester, 11% elastane. Rec. price: 179.95 €

Backpacks & Bags High Coast Hip Pack Sizes: 1,5 L. Art. no: 23223. Material*: 210D 100% polyamide. Lining: 210D 100% polyamide. Rec. price: 39.95 € High Coast Pocket Sizes: 0,8 L. Art. no: 23226. Material*: 210D 100% polyamide. Lining: 210D 100% polyamide. Rec. price: 29.95 €

High Coast Lite Dress W Sizes: XXS-XL. Art. no: 83502. Material*: 90% polyamide, 10% elastane. Rec. price: 119.95 €

High Coast Totepack Sizes: 23 L. Art. no: 23225. Material*: 210D 100% polyamide. Bergshell®: 400D 100% polyamide. Lining: 210D 100% polyamide. Rec. price: 79.95 €

High Coast Loose Tank Top W Sizes: XXS-XL. Art. no: 83533. Material*: 90% polyester, 10% lyocell. Rec. price: 34.95 €

Kånken Bottle Pocket Sizes: 1 L. Art. no: 23793. Material*: 100% vinylal. Rec. price: 24.95 €

Vardag Sweater W / M Sizes: W: XXS-XL. M: XS-XXL. Art. no: 83519 / 87316. Material*: 100% cotton. Rec. price: 79.95 €

Kånken Sling Sizes: 2,5 L. Art. no: 23797. Material*: 100% vinylal. Rec. price: 69.95 €

*Contains non-textile parts of animal origin.

Material properties Durable Water proof Wick moisture away Breathable Wind proof Insulating Apply - wax

Environmental properties Organic

Recycled

PFC-free impregnation

Mulesing free

women Body Size, average **

Chest (1)

100

104

108

Waist (2)

Seat (3)

100

104

108

112

116

Inseam raw length: short / regular (4)

83 / 88

84 / 89

85 / 90

86 / 91

87 / 92

88 / 93

89 / 94

90 / 95

91 / 96

Inseam fixed length: short / regular (4)

74 / 79

75 / 80

76 / 81

77 / 82

78 / 83

79 / 84

80 / 85

81 / 86

82 / 87

**) height 168 cm (5’6)

Fjällräven / US Letter size

XXS

men Body Size, average ** **) height 180 cm (5’10)

Chest (1)

102

106

110

114

118

122

Waist (2)

100

104

108

Seat (3)

102

106

110

114

118

122

126

Inseam raw length regular / long (4)

88 / 93

89 / 94

90 / 95

91 / 96

92 / 97

93 / 98

94 / 99

95 / 100

96 / 101

97 / 102

98 / 103

Inseam fixed length regular /long (4)

77 / 82

78 / 83

79 / 84

80 / 85

81 / 86

82 / 87

83 / 88

84 / 89

85 / 90

86 / 91

87 / 92

Head measurement (6)

XS (53)

Fjällräven / US Letter size

XXS

S (54-55) XS

M (56-57) S

L (58-59)

XL (60-61) XL

XXL (62-63)

XXL

XXXL

kids Body Size / Length (cm)

104

110

116

122

128

134

140

146

152

158

Approximate age

3-4

4-5

5-6

6-7

7-8

8-9

9-10

10-11

11-12

12-13

Chest (1)

Waist (2)

Seat (3)

Inseam (4)

46,5

53,5

60,5

67,5

74,5

german d - size Men’s Trousers

Waist (2)

102

Inseam raw length (4)

Inseam fixed length (4)

WOMEN

Shirt fits Chest Women Size S

Chest Men Size M

Regular

Comfort

SLIM

REGULAR

SLIM

COMFORT

MEN

Slim

SLIM COMFORT

Regular

REGULAR

Comfort

COMFORT

MEN

100 cm

SLIM

104 cm

REGULAR

112 cm

108 cm

116 cm

COMFORT

Trouser fits

Waist height

Seat Women Size 38

Low waist

Mid waist

High waist

Regular

Seat Men Size 48

Curved

Comfort

Regular

Comfort

107-111 cm

111,5-115 cm

ca - 3 cm

ca + 3 cm

17-20 cm

20,5-23 cm

23,5-26 cm

17-19,5 cm

20-21,5 cm

99-103 cm

Lower leg width Narrow

101-105 cm

103,5-107 cm

22-25 cm

Leg endings Regular

Wide

Bottom of leg width

Fixed Length

Raw Length

✄

Leg lengths

Narrow

39-43 cm

36-41 cm 36-41 cm

Regular 43-47 cm

43,5-47 cm 41,5-45 cm 41-45 cm

Comfort

47,5-51 cm 47-51 cm

45,5-48 45-48 cmcm

Original

Shorter version (-5cm)

Regular

Short art.no (xxxxx S)

Long

Regular art.no (xxxxx R)

016 - Shark Grey

018 - Stone Grey

020 - Grey

021 - Fog

025 - Ash Grey

026 - Thunder Grey

027 - Granite Grey

030 - Dark Grey

031 - Graphite

032 - Mountain Grey

041 - Slate

042 - Dusk

046 - Super Grey

050 - Basalt

111 - Eggshell

113 - Chalk White

126 - Corn

128 - Lemon Yellow

141 - Warm Yellow

154 - Dandelion

160 - Ochre

161 - Mustard Yellow

162 - Golden Yellow

164 - Brick

166 - Acorn

171 - Red Gold

191 - Light Beige

195 - Sand Stone

206 - Spicy Orange

208 - Hokkaido Orange

212 - Burnt Orange

214 - Flame Orange

215 - Autumn Leaf

217 - Limestone

218 - Cork

220 - Sand

221 - Clay

227 - Dark Sand

230 - Chestnut

235 - Savanna

236 - Light Khaki

246 - Tarmac

249 - Leather Cognac

250 - Leather Brown

307 - Dahlia

309 - Pink Rose

312 - Pink

319 - Peach Pink

320 - Red

321 - Cabin Red

325 - Deep Red

326 - Ox Red

330 - Redwood

334 - True Red

335 - Lava

342 - Raspberry Red

344 - Dark Lava

356 - Dark Garnet

420 - Plum

450 - Flamingo Pink

457 - Pastel Lavender

462 - Orchid

463 - Deep Violet

501 - Sky Blue

506 - Lagoon

508 - Air Blue

516 - Sage Green

519 - Blue Ridge

520 - Uncle Blue

524 - River Blue

525 - UN Blue

527 - Deep Blue

532 - Deep Turqoise

540 - Royal Blue

550 - Black

553 - Blue Black

554 - Bay Blue

555 - Dark Navy

558 - Midnight Blue

560 - Navy

563 - Clay Blue

567 - Atlantic Blue

570 - Mountain Blue

575 - Night Sky

580 - Purple

600 - Mint Green

607 - Spring Green

612 -Guacamole

616 - Pine Green

619 - Spruce Green

620 - Green

622 - Light Olive

625 - Laurel Green

626 - Green Camo

633 - Dark Olive

638 - Storm

644 - Emerald

646 - Glacier Green

660 - Forest Green

662 - Deep Forest

664 - Frost Green

665 - Peacock Green

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