Intuitive design
Ultimate location
Smart simplicity
Thoughtful planning for a new perspective on apartment living.
Surrounded by the best of everything Adelaide has to offer.
Where quality, craftsmanship and convenience come together.
“Intelligent design. Inner city address.�
Artist Impression
Adelaide
3
Presented By
Welcome to PENNY PLACE. By the creators of Kodo.
Locals love Adelaide’s vibrant laneway culture, filled with worldclass restaurants, bars, galleries and boutiques. And now the brains behind Kodo have created Penny Place – a collection of smart, stylish apartments designed for urban living.
With generous balconies, uninterrupted views and thoughtfully integrated finishes offering residents a rare, seamless indoor - outdoor living experience – no detail has been overlooked. This is a building that is beautiful inside and out, authentically Adelaide.
Designed by world-renowned architects Woods Bagot, Penny Place reflects the unique spirit of the city – easygoing and laid-back, with a true appreciation for craftsmanship and quality.
Penny Place is set to become a part of the city’s pulse, offering the ultimate urban lifestyle to its lucky residents, who will be surrounded by the best of everything this colourful city has to offer.
Located in the heart of the CBD, these spacious apartments have been created to make inner city living stress-free and simple.
Next generation homes designed for modern lives.
Artist Impression
Welcome
5
Presented By
Well-informed and reliable property projects with value.
Flagship’s VISION. Quality always comes first for the team at Flagship, who have built a reputation for delivering on their promises.
As the developers behind Kodo and its surrounding precinct, Flagship’s brand new Penny Place is a natural continuation of their plans for this unique inner city location.
“Building trust through delivery is really important to us and Penny Place is another example of that for Flagship in Adelaide” says Mark.
“We really wanted to reflect Adelaide’s fantastic laneway culture, and give residents the ability to have their own private oasis – with all the benefits of living in the city,” says Mark Jarman, Flagship’s CEO.
“When people see a Flagship development, they know what they’re going to get.”
The result is an attentive response on apartment living, where people can discover the joy of a simple, efficient designer home, in the middle of everything Adelaide has to offer.
Artist Impression
Contributers
7
Presented By
Brought to life by the same team behind Penny Place.
First there was koDo. Soaring 30 storeys above Adelaide, this spectacular building is about to make its debut to the Penny Place precinct.
Designed by Woods Bagot, Kodo is set to be Adelaide’s tallest residential tower – rising over 103 metres. Comprising 202 one, two and three-bedroom homes, complete with sky-backyards, this bold, uber-contemporary addition to Adelaide’s skyline has set a new benchmark for apartment living – and high expectations for Flagship’s latest project.
“It was about bringing the green of the square up into the building – and we didn’t want to compete with that.” Instead, Penny Place is more understated. With its glassy, modular façade in hues of white, grey and textural reds chosen to complement the streetscape – without diminishing the bold architectural presence of Kodo.
“In Penny Place and Kodo, there will be unique 360-degree views around Adelaide,” says Paul Yerondais, Project Director at Flagship. With thoughtful planning put into the precinct, neither building will be overshadowed – physically or aesthetically.
Ultimately, both buildings will co-exist to pull people through the area, bringing another aspect of the city experience to life.
“Kodo is a bright statement,” explains Peter Miglis, Principal at Woods Bagot.
“I’ve been looking for an apartment for a long time. I chose Kodo because of the location, it’s far superior than any other project going up at the moment. It’s a quieter part of the city, but right in the centre – it’s just the best.” Kodo homebuyer Ben Ayris.
Artist Impression
Contributers
9
Presented By
Award-winning designs, redefining modern architectural practice to enhance your lifestyle.
Woods bagot ARCHITECTURE. World-renowned for their future oriented approach to architecture, this global design firm is single-handedly reshaping Adelaide’s cityscape – by putting real people first.
“We were given a big challenge with Penny Place, to design an apartment unmatched in beauty, value and efficiency,” says Adrian Reveruzzi, Lead Architect at Woods Bagot. To do this, the award-winning design firm decided to take a unique approach to the project, breaking down the design elements and approaching them from three distinct angles: people, design and constructability. “We looked for the smartest solution in each area to optimise the design right from the start,” he says. Beginning with the people-first approach, Adrian and his team surveyed not only Kodo’s buyers (Penny Place’s neighbouring residential tower, also designed by Woods Bagot), but began conducting interviews globally.
Contributers
“We were looking for evidence-based information about what people really value in apartments,” explains Adrian. “We examined everything from whether people prefer more bedroom space versus living space, so we could ensure that every single element of the apartments was tailored for real-people’s lives.” The team then followed a similar approach for both the interior and exterior design, as well as the construction. “We did a lot of research before we even started drawing, to help us define what we actually mean by ‘smart’ – but also to define what we’ll really be bringing to Adelaide in terms of value,” explains Alex Hall, Associate Principal at Woods Bagot. “We’ve got 17 studios across the globe, and we received responses from all of
11
them which helped to inform the process around everything from ideal balcony and bedroom size, to the functional layout of the living spaces.” “We’re really proud of all the clever joinery elements – everything can be used for multiple things, so it’s really flexible,” adds Adrian. “Everything about the structure has been meticulously thought-through to provide the maximum benefit to every resident – in terms of the value of the apartments themselves, but most importantly, to enhance their lifestyle.”
Presented By
“Intelligent design for extraordinary lives.� Flexible and intuitive joinery, storage and finishes are cleverly integrated to make the everyday upkeep of your home feel effortless.
Inner City Living Has Never Felt So Easy. A new perspective on apartment living, where simplicity is built in to beautiful spaces, designed with you in mind.
Artist Impression
Design isn’t focused just on what things look like. It broadens the lens, it steps back and reframes the original image. It zooms in when necessary, to understand the finer details. It doesn’t waste minutes admiring its own craft, but touches, manipulates and seeks to improve. Exceptional design is beauty, but not simply aesthetics. It’s art that asks itself: how will this work in real life? This philosophy has been the driving force behind Penny Place, where 152 apartments have been expertly curated to make the most of every space – and the most of what Adelaide has to offer. Integrated open spaces, thoughtful fixtures and storage have been meticulously laid-out by Woods Bagot, to ensure an easier, everyday experience for
residents. While seamless joinery, full-length balconies and astonishing views make the most of the beauty of the city. Floor to ceiling sliding glass doors ensure Adelaide’s panorama is the hero of these apartments, and perhaps this is Penny Place’s most stunning point of difference. “When you enter your apartment you’re presented with a view of Adelaide”, says Willy Hoogeveen, Development Manager at Flagship. “We’ve worked hard to ensure a completely seamless transition from the living space to the balcony. This outcome allows furniture to bridge the sliding door threshold blurring interior and exterior”.
“Something pragmatic can also be beautiful.” Adrian Reveruzzi, Lead Architect
Inside Penny, nothing is exactly what it seems. Everything from the moveable island bench in the open plan kitchen to the separate laundry and clever storage in the bathroom has been chosen for both beauty and efficiency. Every element has been optimised to create a streamlined solution. This focus on refining each design detail is important to Lead Architect Adrian and his team, who approach their architecture from a human perspective. “We want to integrate as much as we can into the joinery, because it all adds to a sense of ease and efficiency,” he explains. One way they do this is by integrating soft, secondary lighting within the joinery. The team is also looking at the potential of seamlessly blending in more smart-tech connections.
Considered joinery elements are the real driver behind the layout of these apartments, defining each room, while functioning as a modular path. While some apartments offer an additional study, others use clever nooks that can be re-adapted for any use. These are intuitive, co-operative spaces, where every element can be adapted to suit any type of lifestyle – whether you’re a young student wanting to live close to the city, or a retired couple looking for a relaxed, easy-tomaintain home to lock-up and leave.
Artist Impression
Artist Impression
Residents
19
Presented By
Intelligent, inner city homes Ready for the taking.
Smart Design with Nothing to Hide. By concentrating on what people really want and need in their home, the team behind Penny Place have created quality architecture – that’s also attainable.
When it came to Penny Place, Flagship and Woods Bagot took a different approach to contemporary apartment design. They captured the best features of Kodo’s design, and then streamlined them into three, elemental floor-plans, ensuring excellent value – without compromising on craftsmanship or quality.
to spend extra cash on storage, low maintenance finishes require minimal upkeep, and a choice between cool or warm colour palettes lets your personality and taste shine through. You can even upgrade from tiled floors to timber. Penny Place is beautiful inside and out, a contemporary urban retreat that is ready for the taking.
The result is a collection of one and two bedroom apartments, with every detail built-in to make life as easy as possible. Sleek joinery ensures you don’t need Artist Impression
Residents
21
Presented By
Artist Impression
Residents
23
Presented By
Designed with real Adelaideans in mind Breathing new life into this vibrant city.
Authentically Adelaide. Locals know there is nothing quite like living in Adelaide. Ben Ayris, who recently bought an apartment in neighbouring Kodo, explains what he loves about life in the city – and why, having lived interstate for a time, he can’t imagine being anywhere else.
“I like the idea of being central to everything. Being able to walk to the Central Markets across the road, to all the cafes, restaurants, and bars. Catching the tram to Adelaide Oval to watch some football – everything is just so close by”. Ben works in the city, and spends a lot of time there on the weekend too – checking out the bars and restaurants, and doing all his shopping. “So really it was a lifestyle decision to buy in the city,” he confirms. “And there’s a really good vibe, especially with all the festivals in the city. It’s very easy going and laid back. You don’t have the pollution and traffic of bigger cities, it’s like a big friendly community.”
Penny Place’s architects have masterplanned the precinct to capitalise on their home town’s full potential. “I actually live just down the road from Penny Place,” explains Adrian Reveruzzi, Lead Architect at Woods Bagot. “It’s a very up and coming spot. I moved from the East end of the city four years ago, and it’s incredible to see how many more people have moved to the area.”
Artist Impression
Residents
25
Presented By
Artist Impression
The result of all this local knowledge is smart, inner city homes that address what Adelaideans are really looking for in an apartment. It puts the people who will live in the space first – and locals will appreciate the benefits. “We decided to invite aspects of the surrounding heritage buildings into the lobby, expressed through a red stained timber ceiling. It will feel quite natural and honest. Open, light and glassy, with raw concrete finishes curated well against elegant pieces.” In its central location, Penny Place aims to become a part of Adelaide – not simply exist within it. The quiet laneway position is peaceful, yet part of the city pulse, with the highly-anticipated Penny Plaza offering retail as well as communal
open space. “It sounds like Penny Plaza will be a meeting place, a bit of communal space as well where we can sit back and relax,” says Ben. “With cafes and shops, it could be an extension of my apartment.” As for some local picks? “Everywhere you go, there’s a coffee bar, wine bar – always a new one popping up,” Ben says. “Just 100 metres up the road from Kodo there’s an amazing new place for wine and coffee called Est Ovest Osteria. The food is delicious and really authentic. Everyone is really happy and friendly, good coffee, good wine – plus it’s on my new street.”
Artist Impression
Residents
27
Presented By
“The very best. At your doorstep.” Whether you’re watching the sun rise over the hills, or set over the ocean, you’ll always feel connected to Adelaide.
There’s something new to explore around every corner.
Discover Adelaide. Live in Adelaide’s best location, surrounded by everything this thriving city has to offer. Welcome to the ultimate urban lifestyle.
The joy of Adelaide city living is truly unique. Unlike the packedin, towering hubs of cities like Sydney and Melbourne, Adelaide’s well organised grid and heritage architecture provides a more tranquil, laid back and fun loving inner city atmosphere.
This is a place where appreciation for food, arts and culture is custom, and where great weather yearround makes exploring the tree lined streets delightful. Whether you’d rather go for a walk or take the free tram around the CBD, Adelaide’s best shops, restaurants, schools and universities are all in short reach.
Penny University Café
Lifestyle
31
Presented By
19
16. The Golden Wattle 110 Pirie St, Adelaide
27. University of Adelaide 101 Currie St
2. My Kingdom For a Horse 191 Wright Street
17. Udaberri 11-13 Leigh St
28. Gallery of South Australia
3. Hey Jupiter 11 Ebenezer Place
18. A Hereford Beefstouw 143 Hutt St
4. Abbots & Kinney 78 Pirie Street
19. Malt Shovel Taphouse Festival Centre, Festival Dr
5. Handsome and the Duchess 16 McHenry St
20. Seven Stars Hotel 187 Angas St
6. Paddy’s Lantern 219 Gilbert St
21. Hilton Hotel / Collins Bar 233 Victoria Square
8. Red October 22 Gilbert Place 9. Osteria Oggi 76 Pirie Street 10. Proof 9 Anster Street 11. Press* Food & Wine 40 Waymouth St 12. Etica 125 Gillies Street
Shopping 23. Rundle Mall 24. Adelaide Arcade 112/118 Grenfell St 25. Adelaide Central Market 44-60 Gouger St
28
23 17
03 39
29. Calvary Hospital Angas Street
38
10
30. Adelaide Oval
05
09
11
16
04
32
31. Victoria Square Tarntanyangga
MARKET PRECINCT
32. Adelaide Town Hall 33. Royal Adelaide Hospital Port Road
RUNDLE MALL 24
08
To 36
27
15 07
West to Airport
22 26
34. Adelaide Convention & Exhibition Centre
25
31 21 29
35. Adelaide Zoo
20
13
36. The National Wine Centre
18 14
02
37. SAHMRI (South Australian Health and Medical Research Institute)
01
38. University of South Australia
06
39. Ebenezer Place
12
CH
Restaurants
37
EA
22. La Boheme 36 Grote St
33
Points of Interest
1. Cafe Troppo 42 Whitmore Square
7. Crack Kitchen 13 Franklin St
Botanic Gardens
34
oB
Drinks and Cocktails
Cafe’s
35
30
We st t
Make your mark.
Live in Adelaide’s best location, surrounded by everything this thriving city has to offer. Welcome to the ultimate urban lifestyle.
Veale Gardens
26. Chinatown 18 Moonta St
Wit Warra Park
13. Gaucho’s 91 Gouger St 14. Chianti 160 Hutt St 15. S2 on Flinders 264 Flinders St
Train Lines Tram Lines Walk & Bike Tracks
Lifestyle
33
Presented By
At Penny Place, everything is possible. Located in the heart of the city, Penny Place’s picturesque position is unrivalled. Come home to the best of both worlds and make the most of Adelaide.
My Kingdom For a Horse
Adelaide has made a name for itself as a foodie’s paradise. Boasting beautiful weather and a vibrant, hip laneway scene, the city is home to an array of fantastic cafes and restaurants – promising a diverse range of cuisine made with fresh and flavoursome local produce. Positioned just 400 metres away from Penny Place is Adelaide Central Market, a thriving hub of food and culture. For over 149 years, it’s been home to Adelaide’s finest fresh produce, offering everything from local fruit and vegetables, meat and poultry, to seafood, cheeses, bakery, smallgoods and health foods. As the centre of Adelaide’s foodie culture, this market showcases a city that loves a sense of authenticity in the food they put on the table.
Whether you’re in the mood for soothing tranquillity or thrilling adventure, there’s always something on offer. Head to Rundle Street Mall and make mischief at some of Adelaide’s famous restaurants, hotels, pubs and bars, or simply take a picnic to the glorious Botanical Gardens, and enjoy a cheese plate and champagne with friends on a picnic rug. And for the sports fans, Adelaide Oval is right around the corner – hosting some of Australia’s biggest sporting and cultural events.
“The small bar culture in Adelaide is amazing.” Gareth Evans - Sales Manager
The National Wine Centre of Australia is located very close to home – so you can sample the flavours of South Australia’s famous wine and learn more about its unique production at any time that suits.
sensory world of smells and flavours, guaranteed to delight. While those looking for a fine-dining experience can head right next door to Gouger Street, where a collection of highend restaurants, cafes and bars awaits.
For a fun night out, stroll through the lively, multi-cultural atmosphere of Adelaide’s Chinatown. Beyond the impressive entrance gates, a red lantern maze leads you through a
Peel Street 37
Presented By
Red October
Lifestyle
39
Presented By
Immerse yourself in arts and culture.
Adelaide’s Beating Heart. Officially recognised as a UNESCO International City of Music, Adelaide has earned its place as one of the most vibrant and eclectic cultural hubs in Australia.
Boasting more live music, bars and restaurants per capita than any Australian city, there’s no shortage of fantastic artists to support on a night out. And while home to a number of large, popular festivals every year, locals still clearly cherish the small, intimate gigs held regularly around the city – hosting anyone from emerging songwriters to well established international artists.
and Dance, which takes over the Botanical Gardens at the beginning of every Autumn (and don’t forget the delights of Adelaide Festival, Tasting Australia and Adelaide 500). It’s clear that Adelaide is committed to nurturing its flourishing creative arts scene – which is beloved by locals, and attracting more visitors every day. Adelaide is a festival city, and South Australia is the Festival State.
Adelaideans know there is always something exciting happening somewhere. Whether it’s during the 31 magical days between February and March, when Adelaide Fringe enlivens the city – as the largest, open access festival in the Southern Hemisphere. Or during the WOMADelaide festival of Music, Arts
Gallery
Lifestyle
41
Presented By
Lifestyle
01
02
Osteria Oggi
Ebenezer Place
Graze on a variety of small dishes, enjoy freshly made pasta matched with carefully selected wines, or just swing by for a drink.
Home to unique boutiques, vibrant cafes and relaxed pubs and restaurants, Ebenezer Place is home to some of Adelaide’s best shopping and dining experiences.
43
Presented By
Lifestyle
Lifestyle
03
04
Chinatown
Proof
Beyond the impressive entrance gates, a redlantern maze leads you through a sensory world of smells and flavours, guaranteed to delight.
This laneway bar specialises in both local and international wines, and is well known for its innovative cocktail ethos.
45
Presented By
Lifestyle
05
06
Hey Jupiter
Central Market
Defined by its distinctly French menu and philosophy, this eatery is the ideal spot to sit back with croissants and coffee on a sunny morning.
As the centre of Adelaide’s foodie culture, this market showcases a city that loves a sense of authenticity in the food they put on the table.
47
Presented By
“A thriving city with a bright future.” Because intelligent living is more than just design, location and lifestyle – it’s perfect timing.
Confidence you’re making the right choice
An Investment in Adelaide.
4.31%
1.1%
Apartment gross rental yields5
Residential vacancy rate6
13.8%
So what’s the current state of play in Adelaide?
With significant investment in public infrastructure, a shifting demand for city apartment living and the vibrant urban lifestyle already on offer, it’s never been a better time to invest in Adelaide, one of the world’s Top 10 most liveable cities.1 Having already upgraded Adelaide Oval, the Convention Centre and Rundle Mall, opened the New Royal Adelaide Hospital and extended the city tram, the South Australian Government and Adelaide City Council continue to invest in the city as part of the Adelaide 2040 Plan. Key projects include the completion of the South Australian Health &
Biomedical Precinct, streetscape and greenspace improvements throughout the city to activate pedestrian areas. All this makes it a great place to live for renters. And for investors, the returns are just as attractive. With average gross apartment yields around 3.8% in Sydney and 3.9% in Melbourne2, greater Adelaide’s 4.31% rental yield makes it a smart investment alternative. As a market with stable, consistent growth, there is still room for capital upside. Especially when you consider the economic outlook. Deloitte Access Economic has forecast South Australia will be Australia’s fastest-growing economy in the 2018 financial year, and it has already established a position as the nation’s hi-tech innovation hub, a leader in green infrastructure and renewable energy adoption – potentially our equivalent of San Francisco.3
Adelaide’s city residents are expected to rise by 2.4% per year through the next decade4, with most city workers in the Public and the Professional sectors. Young professionals, empty-nesters and international students are also drawn to city living in Adelaide for different reasons, and they’ll all feel at home in Penny Place.
Most affordable apartment market of all mainland capital cities
3rd
2.2%
Highest growth city for apartments
Solid growth, low volatility
Job growth in 2017-2018
115,000 People working in Adelaide’s CBD8
Investor
Median CBD apartment sale price
#1
Increase in city apartment values in 12 months7 Investing in a property that’s yet to be built requires trust in the team behind the project – and also in the wider context of the location and its role in the market economy. So what’s the current state of play in Adelaide?
$489,400
Strengthening economy
51
Presented By
More Reasons to Love Penny Place
Quick Facts. Considered design and genuine value have been the driving force behind the creation of Penny Place, culminating in 152 spacious apartments – where what you see is what you get. But if you have any more questions, you may be able to find the answer below. How many floorplans are available? Woods Bagot have streamlined the floorplans into three ultra-intelligent layouts, ensuring the highest-level of functionality and value for every apartment. Choose from 1 bedroom + 1 bathroom + study, 2 bedroom + 1 bathroom, or 2 bedroom + 2 bathrooms + study.
What are the features of each floorplan?
What else is included in my apartment?
Every apartment offers a full width balcony to the living space and bedroom, panoramic views and a separate laundry. This allows the balcony to become an extension of the living space, increasing your entertaining area.
Your kitchen will come with a Caesarstone kitchen bench top, Bosch cook top and oven, Fisher & Paykel dishwasher and feature LED strip lighting. There’s a separate laundry, and air-conditioning in the living space and bedrooms, with units cleverly concealed on your balcony. The windows are also glazed with acoustic and environmental performance glass to keep the temperature comfortable year-round.
Can I choose my colour palette and upgrade any finishes? Buyers can choose between a warm and cool colour palette, with porcelain tiled floors and loop pile carpets. You can also upgrade to timber flooring which is a warm colour palette.
53
What amenities are available to Penny Place residents? On the ground floor level, you’ll find a resident lounge and kitchen opening onto Penny Plaza, providing a versatile space for gatherings or community activities.
Presented By
Final Thoughts. Opportunities like Penny Place are rare. A Woods Bagot designed home where smart architectural design is more attainable than you might think. Adelaide’s best city location – part of the city pulse yet within its own quiet precinct, offering panoramic aspects towards the hills or the ocean, in a liveable city surrounded by green space. We’ve thought of every detail that makes city living the best it could possibly be. So why compromise? At Penny Place, you can have it all.
Final Thoughts
55
Presented By
Artist Impression
Render
57
Presented By
“Come home to a new outlook on Adelaide.” References 1. 2. 3. 4. 5. 6. 7. 8.
Economist Intelligence Unit (EIU) Global Liveability Ranking, 2018 Adelaide Apartment Market, August 2018 – JLL Deloitte Access Economics Outlook, March 2018 forecast.id.com.au, September 2017 Adelaide Apartment Market, August 2018 – JLL http://sqmresearch.com.au, October 2018 Adelaide Apartment Market, August 2018 – JLL (increase between Q1 2017 and Q1 2018) City of Adelaide ACCLUE 2016
The information contained in this brochure is indicative only. All dimensions, finishes and specifications depicted are subject to change without notice. All Images of the apartments and buildings are Artist Impressions. The furniture depicted is indicative only and does not form part of the Contract of Sale. Flagship Property Holdings and its related entities, consultants and agents do not warrant the accuracy of any information provided in this brochure and do not accept any liability for negligence, any error, misrepresentation, discrepancy or otherwise in that information. Flagship Property Holdings accepts no liability for any loss or damage howsoever arising to any person or corporation who may rely on the information contained in this brochure for any purpose. This brochure does not constitute any part of a Contract of Sale for any property referred to herein. Purchasers should refer to the Contract of Sale for final design concepts and apartment sizes. This brochure remains the property of Flagship Property Holdings and must not be copied or distributed. © Copyright 2019 Flagship Property Holdings
59
Presented By