WANG YUYAN Portfolio
TABLE OF CONTENTS
RESUME
HOLLOW HAIR BRUSH
EDUCATION
A program with Ningbo Ravo Import & Export Co.,Ltd
LANTERN
Wireless charging LED light concept
YODA FUTURE ULTRABOOK A 3-day workshop with Lenovo
Ningbo University Faculty of Mechanical Engineering & Mechanics, Industrial Design, Expected Graduation 2014
SKILLS
Rhinoceros; KeyShot; SketchBook Pro; Adobe Photoshop; Adobe Illustrator; Adobe InDesign; CorelDRAW; Alias; Pro/E
WWP VI
INTERESTS
ORAL-B ELECTRIC TOOTHBRUSH
CONTACT
Visual identity design of Ningbo Liftstar Material Handling Equipment Co.,Ltd
Market-oriented & technology-driven design
PATRA
Breakfast solution based on Chinese eating habbit
Big fan of NBA & basketball sneakers; Keeping practicing Chinese traditional calligraphy over 10 years
Tel: +86 186-0875-8575 Email: flamewang@me.com
HOLLOW HAIR BRUSH
A program with Ningbo Ravo Import & Export Co.,Ltd
COLORS, MATERIALS & FINISHES Hard shinny plastic
Metallic paint
Soft touch rubber
Polished aluminum
Oak
FEATURES
Hollow structure design brings better elasticity & flexibility, which is charming and makes joyful using experience. Besides, with plenty of color and material schemes and different function types in series, it becomes easy to meet both consumers and professionals' need.
LANTERN
Wireless charging LED light concept
WIRELESS MOBILE EASY TO USE AFFINITIVE TRADITIONAL EXCLUSIVE The prevalent lamps are mostly unable to move because of the power cable, and unable to continue lighting when the power fails. Most people use flashlights, cell phones, candles, etc. for lighting when a power failure. And the insignt comes out: there is a need for a lamp which is with built-in battery that could make it keep lighting when a power failure. We want to design a lamp which is wireless and light that can be moved to anywhere. Meanwhile, the lamp which also should be beautiful, attractive and unique. This lamp draws the shape of a traditinal lantern and oil lamp, which makes people feel familiar. With built-in lithium battery, it ensures a full charge to keep light in case of power failure. The lamp will charge automatically when the power is on, and automatically disconnected after full charged.
CHARGING BOARD
Put the wireless charging board anywhere you want to charge your lamp. With the touch control switch, you can control the lamp on the dock. Also you can put your keys, wallet, or any little stuffs on the charging board when you return home, so you will be reminded to carry them on before you go out. Meanwhile, we provide two types (black walnut/polished aluminum) for consumers. There is also a wireless charging stand for choice.
COLORS, MATERIALS & FINISHES
The soft calf leather handle provides a comfortable experience when you pull it up. The black walnut cap upgrades the quality to a high level. The polished aluminum case makes it durable and light. The frosted glass makes soft light.
TOUCH CONTROL SWITCH
With the new touch control switch, you just need to swipe the touch sensor to wake it up, and drag the light strip to control the light intensity. Power Indicator Touch Control Switch
YODA FUTURE ULTRABOOK A 3-day workshop with Lenovo
PRODUCT RESEARCH
At Lenovo, we had access to amount of ultrabooks (some even developed in progress). Most of them were the best-selling devices from different companies in the market. So that we could get fully experienced all these great products to help us find their own advantages and disadvantages.
ADVANTAGES
DISADVANTAGES
Apple Macbook Air
•Aluminium unibody •Incredibly light and thin •Up to 12 hours of battery life
•No touch screen •Only 1 use mode
Dell XPS 12
•Elegant flip-hinge design •Enable to transform to a tablet
•Worrying about the firmness of the hinge •Too heavy
Lenovo Yoga
•Easily change between the four modes •Tent mode is the best way to use in narrow places (e.g. plane seat)
•Bad back feeling when tablet mode
TALKING TO SALES STAFFS CONSUMERS & EXPERTS
After product research done, we kept doing research by talking to sales staffs in the market, consumers, and experts in dell company respectively.
SALES STAFFS
CONSUMERS
EXPERTS
"Consumers prefers cheaper one, and paid little attention to processor's performance. Thinkpad stands for bussiness with some pro ports, consumers do not care touch screen." —Mr. Wang (Thinkpad sales staff)
"Due to the work demanding, I belong to the super user, do not like Lenovo because of high repair rate, quality, and service, I prefer Asus due to its crafts, stability, and service. I think touch screen, flip mode are not useful. I hope ultrabook could be thinner, more efficient and higher mobility." —Mr. Ma (Project Manager)
Mr. Pan (Dell solutions architect)
"The Ultrabook is flagship product of lenovo, but due to its high price, the sales are not satisfactory. Consumers prefer to buy another tablet, and are not interested in touch screen." —Mr. Liu (Lenovo sales staff)
"The new ultrabook is very interesting, and Windows 8 has good compatibility. The front HD camera is useful for Skype in class. The ultrabook with flip mode and touch screen is very attractive, because it takes advantages of tablets and notebooks." —Ms. Dawes (Greduated Australian, accounting)
•Age: 30 •Unmarried •Working time: 10:00 - 18:00 •Have one desktop at home •Be used to using Dell's devices (like Dell 14 inch notebook) •Remotely control company's computer when out •iPad is only for entertainment on the road, not for office •QQ chat with parents •Watch video online •Have one Porsche Cayenne (white)
CONCLUSION •Most people have less understanding of ultrabook, and tend to choose ordinary notebook. Meanwhile, they concern more about cost of the notebook. •Most of the sales staffs and consumers have less passion on the ultrabook, espcially with touch screen, flip function etc. Most of them think this functions are just nothing but fancy. They would more choose tablet + notebook. (Do users really not need a touch screen, or we did not provide a good experience?) •Laptop users need high compatibility, fast input, and lighter weight, longer battery life, higher portability. What is exactly the experience that users need? (A faster horse?)
PERSONA Neil, 30, (Free-lancer, photographer) •Well educated •SOHO •Quality over quantity •Appreciative of design •Job needs constant communication and share •Works and travels anywhere •Advocating independence and freedom
CONCEPT
We want to design an unique ultrabook for free-lancers just like Neil. With extraordinary performance, incredible weight, brand new using experience, it will not only be an ultrabook, for its owner, it is like Alford for Batman, J.A.R.V.I.S. for Ironman, and Lightsaber for Master Yoda. That is what we focused on.
PROTOTYPE
Initially we made a rough one to demonstrate the possibility of our ideas, then we made a delicate model for the final launch. For better display effect, wo also made some posters and a short video.
LAPTOP MODE
Use your ultrabook as an ordinary laptop
TABLET MODE
Close the keyboard to transform it to a tablet
SHARE MODE
With two-sided screen, you can easily share your ideas and communicate with your client
TENT MODE
In some narrow places like the plane seat, tent mode provides you a confortable way to enjoy your trip
FEATURES
Two-sided screen design provides better using experience, espcially in tablet mode. Thanks to its flat back, people would not have bad feelings like the first generation yoga. Share mode also give people like free-lancers a new way to communicate with their clients. Stereo system is also in both side for better effects. Meanwhile, the spine part, which contains the whole circuit board, not only feels better, but also gives battery a big space under the keyboard for longer battery life.
FINAL LAUNCH
After 3 days workshop, exhausted but rewarded, finally we received a very good response from Lenovo.
WWP VI
Visual identity design of Ningbo Liftstar Material Handling Equipment Co.,Ltd
ELEMENTS
After a full discussion and research, five typical elements below were chosen to be the key elements of this project. (namely Trust, International, Brand name, Material handling equipment, and Package)
RECONSIDERATION
Even I attempted many times, I did not get an ideal solution. I decided to start over and reconsider, then I tried to simplify unrelated things as much as I could to highlight the five key elements.
FINAL SOLUTION
I finally decided to use regular hexagon as the basic shape, which resembles a box. Meanwhile I used positive and negative shape to represent the other key elements.
ORAL-B ELECTRIC TOOTHBRUSH Market-oriented & technology-driven design
TECHNOLOGY PLATFORM
To design a product that is for real manufacture, it is essential to know how every tiny component works, and make sure every tiny screw is there for a reason.
DISMANTLING
COMPETITORS & PRODUCT LINE
Our focus
PRODUCT FUNCTION ANALYSIS
PRODUCT FORM ANALYSIS
EXPERIENCE & INSIGHT
By several days experience, we found some key points for our subsequent work. •Cabel storage of charging dock •Power indicator •Surface material & skin texture •Volume •Commonality •Brand gene
FEATURES
By using the same technology platform of model S15, we can reduce the cost. While with the mature manufacturing process, it will reduce risk to launch a new product as well. The great commonality ensure every present Oral-B Pulsonic toothbrush heads will match this new one. Over molding process connects different characteristics of materials well, and provides better waterproof and feel. Every details makes this product delicate, and inherites the brand genes of Oral-B. The new designed charging dock gives enough space for cabel storage.
PATRA
Breakfast solution based on Chinese eating habbit
BACKGROUND
With the rapid development of society, the pace of life gets increasingly fast. Most people now are living with an unhealthy lifestlye, for instance, most people today do not eat breakfast due to different kinds of reasons. In this case, I intend to give an easy and quick breakfast solution based on most traditional Chinese eating habbit.
CONCEPT
No matter north or south, gruel and eggs are one kind of most prevalent accepted breakfast for Chinese. And with different ingredients, people could make a variety of flavors of gruel. PATRA provides an easy and quick way to prepare your breakfast.
INSTRUCTIONS
To use PATRA to make gruel, you just need to prepare the ingredients you like (e.g. rice, meat & Chinese cabbage etc.), Put them into the big pot and set it up before you go to bed. When you wake up the next day morning, a pot of delicious gruel is prepared. At this time, you just need to put the eggs in the egg boiler, and when you finish washing, eggs are already to eat, the temperature of gruel is just enjoyable as well.
FEATURES
At the beginning of this case, I wanted to make a product with unity. PATRA is more the an ordinary cooker like egg boiler etc. I tried to consider from customer, to understand what they need. With united components, optimized function, and friendly design, PATRA is destined to be unique.