EDITOR’S DESK CONTENTS
Dear Readers, Hope you all have enjoyed the colorful festival of Holi with zeal, enthusiasm and with lots of excitement. On this very note of excitement, we move forth towards the 3rd edition of the E-Magazine FLAUNTE’. This very edition is a ripper to what can be described as informative yet interesting. It encompasses a diverse gamut of information in the form of “Tagline Marketing” as the Cover Story, “Mobile World Congress” as the Special Story, “Tata Tea Jaago Re campaign” as the first cut and so on. Besides this, we have “Bangalore Aero Show-2013” in Spotlight. Last, but certainly, not the least, there is a tinge of Visitor’s Opine-The corporate visit @ NDIM and Vox Populi-The public poll in view of augmenting the connect with the audiences in an efficient manner. As the exams are round the corner and the season of internship prevailing at the campus, our team would like to wish each one of you “ALL THE VERY BEST”.
SPECIAL STORY Mobile World Congress
3
SNIPPETS
7
COVER STORY
Tagline Marketing
10
ARTICLES
13
SPOTLIGHT: AERO INDIA
2013
17
CHANAKYA NITI
20
Heartfelt thanks to all the readers for the consistent support and encouragement.
Southwest Airlines
We hope this issue makes an informative read. Our endeavor continues to be able to add more value to your reading and we are working incessantly towards it. Read on to find out for yourself.
FIRST CUT: Tata Tea Jaago
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Re campaign
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SPANDAN 2013
24
Union Budget 2013-14
28
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MANAGEMENT
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LESSONS – HOLI
31
Team – Flaunte’ Markomania – The Marketing Club of NDIM
BIZ QUIZ
34
VOX POPULI
35
The World’s Largest Mobile Industry Exhibition More than 1,700 companies showcased their organisations through exhibition stands and hospitality space across eight halls and outdoor spaces at Fira Gran Via. Visiting the exhibition halls provided glimpses of exciting new phones, tablets, devices, back-end solutions, technologies, applications, accessories, and more. Asus PadFone Infinity Asus announced less than 6 months after the Asus PadFone 2 launch, the PadFone Infinity is the next version of the Asus phone and tablet combo solution. While the concept remains mostly the same, it does have improvements over the older models for a start, the PadFone Infinity does away with the sloped edges of the older PadFones, opting for a flatter look instead. It packs a 5-inch full-HD display and comes with a quad-core 1.7GHz processor from Qualcomm. Asus has also done away with the cheap plastic build, instead using a brushed metal finish that has a curve somewhat similar to the recently announced HTC One. We quite like how the phone feels in our hands--there are no sharp edges to dig into your palm. If you're expecting a radical new design, look somewhere else. Asus has been refining the design elements of its PadFones since the first model and the Infinity is a testament to that. It builds on the PadFone 2 design to deliver a sleeker overall package. HTC One Instead of just focusing on a higher megapixel count in your camera, HTC has gone for larger pixels on the CMOS sensor (about 4 square microns) instead of the 1.96 square micron pixels on the One X's 8-megapixel sensor). There's also optical image stabilization builtin, which should help with video taking.
Design-wise, the metal chassis is a nice return to the days of the HTC Sensation and the metal unibody builds of HTC's previous smartphones. We're fans of both the black and silver models and the handset feels nice in our hands. It also frames the 4.7-inch full-HD display nicely. The new Qualcomm Snapdragon 600 1.7GHz quad-core processor should also help to keep things zipping along together with the smartphone's 2GB of RAM. It also has 32GB of onboard storage (though less after you factor in the space the Android OS takes up). Huawei Ascend P2 Like the Ascend P1, the P2 is quite the looker. Clad in a white plastic shell, Huawei has taken pains to make the handset look stylish, especially with the chrome edges. The handset also moves away from the Galaxy S II-like design aesthetic of the P1 and loses the "chin" found at the bottom half of the handset. Hardware-wise, the smartphone packs a 1.5GHz quadcore processor and, as with most high-end devices running Android 4.1 (Jelly Bean), we didn't feel any of the sluggishness that usually happens with Huawei's handsets. The 4.7-inch "infinity edge" display sports a 1,280 x 720-pixel resolution, and colors looked vibrant on the screen. There's also a large 2,420mAh battery that should keep the phone chugging along the entire day. LG Optimus G Pro LG's Optimus G Pro seems targeted at a very specific market: Fans of the Samsung Galaxy Note 2. Like its competitor handset, the G Pro comes packing a 5.5inch 1080p display, but goes with an IPS screen instead of the AMOLED version found on the Galaxy Note 2. It also sports a higher resolution, but let's be honest here, our tests with the HTC Butterfly show that there's really no visible difference. As a high-end device meant to compete with the Note 2, the LG phablet packs a Qualcomm Snapdragon 600 quadcore 1.7GHz processor, which seems to deliver quite a snappy experience when we tried it out. It also packs 32GB of onboard storage, and has a microSD card for more space should you run out.
NEC Medias W N-05E Announced for the Japanese market last month, NEC's Medias W N-05E is the odd phone out in our roundup. Instead of just one display, the Android 4.1-powered Medias W sports twin 4.3-inch qHD (960 x 540 pixels) displays. (We're reminded of the YotaPhone, which has one LCD screen and an e-ink display on the other side.) The handset folds outward in half, so that it keeps a compact form factor. To save power, one display turns off when the other is in use. The panels work in either mirror or dual-display mode, depending on the app. For example, you can share videos with a friend by folding the phone into a tent (like the Lenovo IdeaPad Yoga), or use one screen as a giant QWERTY keyboard when composing emails. The NEC Medias W packs a dual-core 1.5GHz processor and 1GB of RAM, and also sports an 8.1megapixel camera. It runs on a 2,100mAh battery, which may not be able to last through the day if you're connected to LTE and using both displays all the time. YotaPhone Where was your smartphone designed? Cupertino, Korea or Japan? Maybe China? In most cases it won't be Russia. Nevertheless, one of the most interesting devices on display at the Mobile World Congress comes out of the land of the tsars. The YotaPhone has been floating around the web before but this show is the first time we've had a chance to look closely at the prototype device. When holding the YotaPhone in your hand, with its slab design and 4.3-inch LCD screen, it pretty much looks like any other smartphone on display at the show. However, if you flip it around you'll see that there's an E-ink display, similar to the ones you'd find in an Amazon Kindle or B&N Nook ebook-reader, on its back. The main purpose of this design is extending the battery life. E-ink displays consume significantly less power than LCD or TFT displays and do not require any energy at all if the image on the display doesn't change, allowing the display to remain on even when the battery is completely drained. On the YotaPhone this secondary screen is used to display certain information that doesn't require a color screen. The idea is to reduce the use of the powerhungry main screen and therefore make the battery last longer.
The YotaPhone comes with a 4.3-inch LCD on the front and a same-size E-ink secondary screen on the back. Lumia 720 and 520 Nokia Lumia 720 Nokia's event at the Mobile World Congress in Barcelona is now over and the highlight is the announcement of the Lumia 720 and 520. Both devices pack a dual-core 1 GHz Snapdragon processor (Krait to be precise), run on Windows Phone 8 and share Nokia's many software advancements like Drive, Maps, software lenses, etc. The Lumia 720 sports a 4.3" ClearBlack display of WVGA (800 x 480) resolution with super sensitive touch, which works with gloves, nails, etc. The dual-core processor is coupled with 512 MB of RAM. There's NFC, the battery capacity is 2000 mAh, the phone is 9 mm thick and weighs 128g. There are 8 gigs on on-board storage and there's a microSD card slot with up to 64GB support. Wireless charging is enabled too. The camera on the back is a 6.7MP unit with a bright f/1.9 aperture and Carl Zeiss optics.The device comes in a plastic body - in a variety of colors and exchangeable panels - red, yellow, cyan, magenta, etc. The device will launch in Asia (TD-SCDMA version for China) and in select European countries this quarter for a price of â‚Ź249 (around $330). Since it lacks LTE, is will most likely skip the US market. Nokia Lumia 520: The Lumia 520 is the lesser of the two smartphones. It also packs a dual-core 1 GHz processor and 512 MB of RAM but the display is a 4" WVGA IPS LCD with super sensitive touch. The camera on the back is 5 MP, which does 720p video capture. The Lumia 520 weighs 124g and is 9.9 mm thick. The Lumia 520 will hit the shelves this Q2, too, for $183 starting with China. Later on it will hit the rest of Asia, Europe and T-Mobile in the US.
SNIPPETS 1. YoungTurks: Young Turks of India, Shravan(10) and Sanjay Kumaran (12), 2 tech savvy brothers from Chennai have raised everyone's eyebrows as they have created mobile phone applications which has been appreciated all over the world by downloads of over 10000 for this game. Giving their mobile application firm the name of Go Dimensions, the duo has become the youngest founder, President (ShravanKumaran) and CEO (Sanjay Kumaran) of Go Dimension. Some of the popular application includes Alphabets Board, Colour Palette Catch Me Cop etc. Brainy Kumaran brothers have already created 4 applications for Apple store that has been downloaded in over 20 countries. Really India has got Talent!!
2. Fashion buzz in the Capital: The fashion Design Council Of India presented 21st edition of Wills Lifestyle Fashion Week (WIFW) Autumn – Winter,2013, giving a wide platform to young designers to showcase their designs from 13th-17th march,2013 at PrgatiMaidan, New Delhi. Official sponsors of this much talked fashion carnival were Wills Lifestyle, Fiama Di Wills, Kingfisher, The Woolmark Company, Zoom, Elle, Pearl academy of Fashion,92. Big FM, Qua and Little Red Tote. Famous Designers who set the ramp on fire were Manish Malhotra, KiranUttamGhosh, Gauri and Nainika, RohitBal and many more. Following the WIFW, 2013 is Lakme fashion week,2013 to be held in Mumbai from 27th-31st March,2013. So this Holi brought with it the different colours of Fashion as well.
3. Mobiles Vibrating in the Market: Nokia Lumia 620 for Rs.14999 is a recent launch in the market for window phone lovers. Phone is available in 5 different colours and packed with some cool features of front camera, smart shoot, Pre-loaded MS Office and Nokia Music with 14.6 hours talk time and 330 hours stand by time. Adding more to the basket of mobile launch is Lava XoIo X1000, an Android phone with hyper threading technology to provide smooth multi-tasking gaming, a camera that
comes with back side illuminated (B 51) sensor for better low light pictures. The phone currently runs on older Ice cream Sandwich, but the company promises to update Jelly Bean in coming April.
4. Blackberry turns social, bbm gets video power Canadian smartphone maker Research In Motion renamed itself BlackBerry, and launched its latest operating system, BlackBerry 10 along with its swanky new smartphones - BlackBerry Z10 and BlackBerry Q10. The user interface of BB 10 is based on the concept of direct manipulation, using multi-touch gestures. Interaction with the OS includes gestures such as swipe, tap, pinch, and reverse pinch, all of which have specific definitions within the context of the BB10 operating system and its multi-touch interface. The phone has a mobile hotspot functionality, which supports up to 8 devices, sharing its internet connection. It accesses the BlackBerry World, an online application distribution platform for the BlackBerry OS. The service allows users to browse and download applications, games, music, videos from the BlackBerry World store. "The BlackBerry Z10 has an 8 megapixel camera on the back with autofocus and LED flash capable of shooting 1080p video, while there's a 2 megapixel camera on the front that shoots video at 720p". A unique feature in the Z10's camera app is TimeShift. 5. The game changer - Sony Xperia Z The Sony Xperia Z is a touchscreen enabled, full HD Android flagship high-end smartphone designed, developed, and marketed by Sony Mobile. The phone was announced by Sony at CES 2013 and was released in February 2013 and launched in Inidia on Mar 05, 2013. The Xperia Z runs the Android 4.1.2 (Jelly Bean) software. The smartphone is water and dust resistant, and features a 13.1MP Exmor RS sensor as well as a full HD (1080p) display, encompassed in Sony's Industrial 'Omni-Balance' Design. A cheaper variant called the Sony Xperia ZL uses the same hardware as the Xperia Z, but sacrifices water resistance for a smaller frame. The phone is run with Android 4.1.2, with Sony's custom skin laid on top. The software includes, Sony's Media applications - Walkman, Album and Videos.
6. European experience in Rajdhani Express' new coach Passengers traveling by First Class Air conditioned coach of Rajdhani Express and August KrantiRajdhani express can now expect better comfort and ambience that provides a contemporary look and feel.
Western Railway (WR) has upgraded First AC Linke Holfmann Busch (LHB) coach of Mumbai-New Delhi Rajdhani Express on experimental basis at its Lower Parel Workshop. 7. Hindustan Unilever to launch Magnum ice cream in India
The Anglo-Dutch multinational's Indian unit, Hindustan Unilever will launch Magnum ice cream bars in India in April. Magnum is a premium ice cream bar which will repor tedly be sold by the FMCG giant for Rs. 75 each. It was originally launched in 1987 in UK. Popular ice-cream candies and cones in the country are priced much lower at Rs 5-40, but Unilever expects India's increasingly more than ever aspiring consumers to readily pay a premium for a superior product. Magnum ice cream bars, tweaked to appeal Indian consumers' taste buds, will be shipped from Unilever's Thailand factory and will be sold through supermarkets, select general trade and its own ice-cream parlors and trikes (tricycles). 8. HCL Tech gets $100 million contract from Ford HCL Technologies, India’s fourth-largest information technology (IT) services company has bagged a multi-year infrastructure management services contract from US-based automaker Ford Motor Company. The value of the five-year contract is estimated to be close to $100 million. HCL Technologies is quite strong in the infrastructure management services (IMS) space. IMS is the fastest growing service line of the Noida-based company, accounting for about 28 per cent of its topline.
Tagline Marketing A tagline is a slogan which succinctly, memorably, and descriptively sums up a company or product. The art of crafting a tagline is quite complex, and several consulting companies actually specialize in creating taglines for their clients. A well constructed tagline can endure in the minds of consumers for years; some taglines have actually outlived their products. Once a company has a tagline, it includes the tagline in all its marketing materials to get the tagline into the minds of consumers so that they think about that company frequently. It is a short statement intended to convey your brand in just a few words. It can help new visitors to your site understand quickly what your business is about. A great tagline will also be memorable enough that visitors remember it later — giving your business lasting staying power. Organizations also use taglines to brand themselves and their family of products. Apple wants its users to “think different” for example, and Allstate lets its customers know that they're “in good hands.” These taglines are meant to promote a positive overall view of the company in question, and to make potential customers feel good about that particular company. Some companies also use tongue in cheek taglines, like “for negative people” for a camera company. A tagline is an important part of marketing and branding. It can be your best brand communication tool, if done right. It show their real worth when you want to bring your brand in front of people and ally with them in little space and time. It is the first impression that your brand creates. Importance of Tagline Marketing Taglines are the first step and an integral part of brand building campaign. Their value builds for years, and over time, a nice tagline can be your best as well as least expensive form of advertising. If your company name, logo and tagline are all working together as they should, they definitely become an ad in and of themselves. Then it doesn’t matter what your company does, your tagline creates an opening expression. People will keep in mind this slogan even before a company name. The point to be noted is that, like food, literature and art, the tagline can be meaningful and priceless. And more so today than ever, as the explicit sell becomes less present in ads, the presence of the tagline becomes more important. It is very often the sole bearer of the brand’s message. People memorize taglines for products from their early childhood. In fact, some taglines become so deep-rooted in the culture that they are familiar to people who hadn’t even taken birth at the time the tagline was dynamic, and who never used the product. Whenever a brand is born, it very often suckles at its tagline teat. Also, when a brand dies, the legacy it leaves is usually the tagline. No image, no headline, no punch line, no celebrity spokesman, no viral video, and no nothing sticks and communicates like a good tagline. Mostly, it is often the tagline alone which makes sense of the words and/or images which precede it.
It satisfies a deeply engrained, inherent human desire to wrap things up tidily and with a twist. This universally shared desire is often most sensitive in advertisers themselves. They just love that short and snappy, catchy, crystallized expression of what their brand is about. PETER ENGLAND - THE HONEST SHIRT Peter England was initially positioned as an “Honest Shirt”. It was a very precise campaign that categorically told the TG that the brand is of good quality and honest- to – goodness price. The strategy clicked and has to click because the product was very good and the price was excellent. It just fit in to ones budget. The TG for the brand was the 24-28 ambitious and career oriented youth. In 2002 the brand made a slight makeover. The positioning changed to “Honestly Impressive”. The aim is to make the brand more than just value for money proposition but also as a lifestyle brand. It has maintained its value proposition unchanged. Peter England is a brand that clearly shows a marketer that it is possible to sell... Honestly.
Frooti : Fresh N Juicy Frooti is the first tetrapak fruit juice in India. Launched in 1984, Frooti still holds a dominant position in the Rs300 crore tetrapak fruit juice (TFJ) market. Frooti over these years have carved out a niche for itself in the market. Frooti was positioned as a mango drink that is “Fresh-n-juicy” For over a 7 years, the company promoted the product using that famous baseline. The product has tried to create excitement in the market through a series of new variants and packing. But in late nineties the brand was facing stagnated sales. The company tried to excite the market with an orange and pineapple variant but both the variant bombed, then came the experiment with packaging. The YO! Frooti variant came with a slim paper can aimed at the college going youth. Brand like Frooti which was launched in 1984 enjoys tremendous recall and recognition. In a surprising move Frooti, the mango drink from Parle has roped in none other than Shah Rukh Khan as the celebrity endorser. The brand has also brought back the classic tagline "Fresh N Juicy".
Apple - Think different
SONY – Make. Believe
BMW – The Ultimate Driving Machine
TATA – Reclaim of your life
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ARTICLES Facebook - The largest country of the virtual world
By Khwab Tirkha
Welcome, Swagatham, Bienvenue, Bienvinido to the FB nation! The multi cultured world with the natives from nook and corner of the globe. Getting citizenship of this country is just a click away, and then you enter the world of likes, pokes, share, comment, gossips n chats, sneak peak in other’s lives. In the era which is primarily dominated by technology and where the distance from one person to other is just of a mere click it has become a child’s play to stay connected with friends, family, acquaintances and others. It is everybody’s favorite destination to visit without any cost and visa. It is the new virtual country in this real world-Facebook, with the population of about 1billion people, making it the third largest country after China and India.
The founder of this new country Facebook is an alumnus of Howard University-Mark Zuckerberg. He launched this social networking service in September 2004,which was earlier limited to the access of Howard students only, but later expanded its wings further and captured and dominated the whole world with its new concept and charm. Now, Facebook has become a daily dose in all the walks of life. Its functioning is not only limited to affecting the personal and social lives of the masses, but it has also become advertising and business buzz. The trend of pop up advertisements on the Facebook pages, which is mostly seen showing the online shopping sites have earned handsome customers via Facebook. According to a recently conducted survey, out of every fourteen people, eight are having facebook profiles and it has been boosting up many business ventures as well. This virtual world adding profits in the pockets of the real world players!
Apart from this, seeing the bourgeoning craze of games on Facebook, the facebook team proposed new gimmick of ‘Facebook Credits’ for the game lovers. Facebook credits are a virtual currency used to buy many virtual goods in many games and applications on the Facebook platform. It can be used to purchase premiums in hit list games and applications of Facebook like Farmville, Cityville etc. This FB credit is applicable to more than 200 games and applications making these fun sources a valuable part of user experience. With the likes of Zynga, the biggest social game company and developers of Cityville and Farmville, signing to deal in Facebook Credits in their games, it has cemented Facebook Credits economic strength. Industry estimates say that Zynga has brought in between $500 million to $700 million in revenue this year from the sale of virtual goods. That is a lot of money spent in a virtual world.
And, if Zynga is to make Facebook Credits as its official currency for these games, Facebook credits can soon become the desired currency world over. In September 2010, the F-team also launched Facebook credit gift cards on the shelves of WalMart and Best buy. Adding to the success of this concept is the fact that it was ranked as one of the most desired holiday season gift. This depicts how this virtual world’s tidbit charms have taken a toll on volume of population round the globe.
From creating its own image, Facebook has touched the lives of majority of population, with the companies opening up their facebook pages and propagating its campaigns and new launches on Facebook and estimating people’s interest by counting the number of likes and hits on it, with businesses being expanded by popping up the links of various sites, by people keeping in touch with their lost contacts. Further, Entertainment Weekly included the site on its end-of-the-decade “best-of” list, saying, “How on earth did we stalk our exes, remember our co-workers’ birthdays’, bug our friends, and play a rousing game of Scrabble before Facebook?”
Henceforth, this 9 year old country is no doubt the largest country of the virtual world
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Fauja Singh: The man with nerves of Steel and muscles of Iron By Prakash Senapati
“Surely, Usain Bolt dreams of being at least half the man he is at 101” Call him the “Turbaned Tornado”,” Running Baba” or “Sikh Superman”. Call him a lightning bolt or a human Ferrari, call him whatever you want but the truth cannot be hidden that he is an 101 year old man who had found his calling at 83, how many of us actually wait that long? We live in an era where everyone is hell bent on finding their true passion or goal in life. Everyone is mesmerized with the rosy picture painted by successful people saying “Find what you love and then work will not look like work at all”. Is it true? Mr. Fauja Singh has proved it right, he loves to run, he found his passion at 83, at an age where people have long reached their retirement abodes, playing with their grandchildren or just relaxing but Mr. Singh goes out there and breaks records, tries and improves his previous record and does it with élan just because he found his true calling. Surprisingly, he was not a runner by birth, born on 1April 1911, fact , being that he couldn’t walk till the age of 5 as his legs were very weak. A survivor of name-calling as a child, he began his stint at running only as a young man. Sadly, he had to bid farewell to it for a while during the Indo-Pak Partition. A series of mournings in his family that he had seen made him take a few concrete decisions in life; he immigrated to London and at the age of 89 took running seriously. Mr. Singh ran his first marathon in 2000. It was a slight confusion during the marathon between miles and kilometers that changed his entire perspective and made him think of running very seriously.
At the senile age of 93, he ran 26.2 miles in 6 hours and 58 minutes breaking record for the 90-plus age bracket. After that what followed, were a series of record breaking, adrenaline rushing marathons. Some of his feats being; London Flora Marathon 2000: 6:54, London Flora Marathon 2001: 6:54, London Flora Marathon 2002: 6:45, Bupa Great North Run (Half Marathon) 2002: 2:39, London Flora Marathon 2003: 6:02, Toronto Waterfront Marathon 2003: 5:40 and the list goes on and on but what has to be noted here is that not only did he maintain the previous records, he went ahead and broke all his previous records with each passing year. His recent achievements; Toronto Waterfront Marathon 2011: 8:11:06, Hong Kong Marathon (10 km) 2012: 1:34 (raised $25,800 for charity), Hong Kong Marathon (10 km) 2013: 1:32:28. He has been felicitated with several awards as well- Ellis Island Medal of Honor by the National Ethnic Coalition Organization in 2003 and “Pride of India" title by a UKbased organization in 2011. Keeping all this aside, Mr. Singh is a part and the eldest member of a group named “Sikhs in the City” which was formed 10 years ago. This Golden quartet or what they call themselves as “Golden Oldies” ran the Edinburgh Marathon relay in 2009. Now, the group is there on a wider scale and run to raise money for the various charities started by Mr. Singh. This great man retired on 24th February 2013 and will be 102 in April. He never took a single breath for granted. He didn’t let the various doors that had closed to take him down. He moved on with the new doors that transpired in front of him. He didn’t sit and think about the past records but vowed to improve with each marathon. As he says, "I won't stop running until I die. The next target, God willing, is to be the oldest marathon runner ever." I hope it is true and may the youth of the future learn to follow their heart from this man whose nerves are of steel and muscles are made of Iron.
SPOTLIGHT : AERO INDIA 2013
Aero India has already carved a niche for itself globally as a premier aerospace exhibition, with seven successful editions organized between 1996 and 2011. The 9th edition of Aero India 2013 kicked off at the Yelahanka air force station in Bangalore on 6 February. The 5-day event is a showcase for new aerospace technologies. The Boeing C-17 Globemaster-III, which India is buying following a deal of $ 4.1 billion for 10 such humungous aircraft; the Swiss-made Pilatus PC-7 trainer, which is the latest in the Indian Air Force’s kitty; and the vintage Tiger Moth de Havilland DH82 basic trainer aircraft graced the show for the first time; the scintillating maiden performance by Russia’s Sukhoi-flying aerobatic team ‘Russian Knights’ coupled with the Czech Flying Bulls’ aerobatics and helobatics from the Indian Air Force’s Sarang added sheen to the otherwise largely off-colour air display. This air show drew in a record 700 companies and received official delegations from 78 countries, with the largest presence by the U.S., followed by France, the U.K., Russia, Germany, Israel and Belgium.
Members of The Flying Bulls aerobatics team from the Czech Republic fly in formation in their Zlin Z-50 aircraft during Aero India 2013.
A Dassault Rafale combat aircraft, which has been selected by the Indian Air Force for purchase, performs during the inauguration ceremony of the air show.
A HAL “Black Tiger� Light Combat Helicopter (LCH), currently under development for the Indian armed forces, performs during the air show.
CHANAKYA NITI: CASE STUDY - Southwest Airlines: Staying Ahead in the Pricing Game In the early 1970s, when Herb Kelleher and a partner sketched a business plan on a cocktail napkin, they had no idea that Southwest Airlines would become the most successful U.S. airline. In 2003, the company earned $442 million— more than all the other U.S. airlines combined. From 1972 through 2002, Money magazine indicated that Southwest was the nation’s best performing stock—growing at a compound annual rate of 26 percent over the period! It has been profitable every year since its founding, something no other U.S. airline can claim. By 2008, Southwest had 35,000 employees and $9.1 billion in revenue. It has never let off employees or cut wages in an industry plagued by mergers, downsizing, labor squabbles, and bankruptcies. Most people didn’t give upstart Southwest Airlines much of a chance. Southwest’s strategy was the complete opposite of the industry’s conventional wisdom. Its planes flew from “point-top point” rather than using the major airlines’ “hub-and-spoke” pattern. This gave it more flexibility to move planes around based on demand. Southwest did not serve the major airports dominated by the major airlines, preferring instead to serve second-tier destinations where costs were lower. Southwest served no meals, only snacks. It did not charge passengers a fee to change same-fare tickets. It had no assigned seats. It had no electronic entertainment, relying on humorous flight attendants to entertain passengers. The airline did not offer a retirement plan; rather, it offered its employees a profit-sharing plan, thus keeping its fixed costs low. Because of all these factors, Southwest had much lower costs than its competitors and was able to crush the competition with its low-price strategy. Moreover, it consistently stuck with its strategy. That is, until 2004. In July 2004, Gary Kelly, a 21-year Southwest veteran, took over the CEO role from Mr. Kelleher. Despite Southwest’s success, Kelly told analysts that it was “time for a little remodeling” of its strategy. He realized Southwest would no longer be able to cruise above the turbulent storm clouds buffeting the U.S. airline industry. In fact, as one analyst noted, it appeared to be “boxed in by its strategy of frequent flights and rapid growth in a weak domestic market.” In early 2004, Southwest had already ditched its strategy of not attacking the major carriers in their main hubs as it launched service to Philadelphia, the home of US Airways. It also began service to other higher-cost airports such as Denver. At the same time, other discount airlines, such as Jet Blue, were tearing pages out of Southwest’s playbook by offering low prices and enhanced services,such as in-flight television, thereby eating into its market share. Further, Southwest was losing its cost advantage. Many major airlines had declared bankruptcy and restructured or had merged with other airlines and emerged with lower cost structures that allowed them to challenge Southwest’s fares. Southwest’s aging workforce had become one of the highest paid in the industry. To make matters worse, rapidly escalating fuel prices were making its fuel-price hedging strategy, a key factor in its cost advantage since 1999, less effective. To respond, Kelly entered Southwest’s first code-sharing agreement with discount carrier ATA Airlines. The agreement allowed the two carriers to expand their networks by selling tickets on each other’s flights and earned Southwest millions of dollars of additional revenue. Further, although Southwest had built customer loyalty by offering frequent flights between many of the 63 cities it served in 32 states, Kelly began to evaluate underperforming routes and developed new software to shift planes to more profitable
routes. At the same time, he also announced that Southwest would curb its expansion plans. Kelly also began to raise prices aggressively—increasing prices six times in 2006, an 11.4 percent average fare increase. Perhaps Kelly’s boldest move yet was the decision to target business travelers. Although 40 percent to 50 percent of Southwest’s customers were bargain-hunting business people, other airlines were being more successful catering to business travelers who were often willing to pay higher prices if an airline offered last-minute tickets, assigned seating, first-class cabins, and private airport lounges—none of which Southwest had. To grow revenue in the increasingly competitive industry, Kelly realizes that he needs more business travelers but that these customers will be harder to attract. To implement the new strategy, Southwest announced a new fare category, Business Select, in late 2007. These fares are $30 to $50 higher for a round-trip ticket. The tickets, however, offer the customer preferential boarding, bonus frequent-flier credits, and a free cocktail on each flight. Business Select customers board first, ahead of the regular-fare customers herded in the airline’s famous A, B, and C queuing stalls. Southwest changed its Web site, which used to offer five fare categories with headings like “refundable anytime” and “discount fare,” to offer only three fares: “Business Select,” “Business,” and “Wanna Get Away.” Southwest will also offer more nonstop routes and more frequent flights that work with business travelers’ schedules. It is renovating boarding areas and installing roomier seats, power outlets, workstation counters, and flat-screen TVs broadcasting CNN. To encourage companies to begin to use Southwest, the airline increased its business sales force from five to 15 members who meet with corporate travel managers to promote the new offerings. The staff points out that Southwest maintains one of the industry’s best customer-service and on-time performance records—important considerations for business travelers. The company has also begun to make its tickets available through computer systems that the travel managers use to book tickets, counter to its longstanding strategy of only selling tickets directly through its Web site and toll-free number. It has also begun to negotiate discounted contracts with businesses, something it had always avoided. The strategic question for Southwest becomes how its traditional customers will react to all this change. Will those customers who logged on its Web site 24 hours before a flight to get a low boarding number be upset when they see business customers boarding first and taking all the good seats? Will budget-minded leisure travelers be upset when they see that two of the three ticket classes target business travelers? Will loyal customers who liked Southwest’s egalitarian, democratic system like all these changes? Southwest wants to use its new business-focused strategy to generate $100 million of the $1 billion it wants to add to its revenue by 2010. It is also considering international flights and in-flight Internet service. And, like other airlines, it is beginning to charge extra fees for things, such as extra luggage, that airlines used to include in the basic airfare. Southwest’s vice president of marketing notes that, “We have changed, and the environment we are in has changed. There are a lot of times where that one-size approach is appropriate. When it comes to customers, it becomes more difficult.” Perhaps Advertising Age best sums up the challenges Southwest, Wal-Mart, and other “power discounters” face: If one thing defined the marketing landscape of the 1990s, it was the power of cheap. ...The power discounters are paying the price for their own success. They have reached the end of the frontier for easy growth and made their rivals stronger. Now they are all trying...to adapt their marketing and business models to the new, tougher competitive landscape they’ve helped spawn. One thing Southwest has learned. No matter how successful, the only constant in marketing and pricing strategy is change.
FIRST CUT: Tata Tea Initiative – Women’s first Tata Tea on the occasion of International women’s day coming jointly with Shah Rukh Khan to address India's largest issue -People’s attitude towards women. Leveraging Tata Tea's award-winning Jaago Re platform, Shah Rukh Khan, as an actor will be seen in a short film making a commitment, the first of its kind in the history of 100 years of Indian cinema. A short film, directed by India's eminent film maker R Saiki was launched on March 8, 2013. Shah Rukh Khan said, "For society to change. It is important for all of us to take small actions and bring in the larger change collectively; I have seen thought-provoking Jaago Re campaigns in the past and have admired their commitment. Through this association, I am happy to make a statement and express my views to inspire society at large."
Speaking on the occasion, Mr. Khan said, “For society to change, it is important for all of us to take small actions and bring in the larger change collectively. I have seen thought-provoking Jaago Re campaigns in the past and have admired their commitment. Through this association, I am happy to make a statement and express my views to inspire society at large.” “Tata Tea has been running the Jaago Re campaign which takes the brand beyond its physical and functional benefits. In many ways, Jaago Re has spoken about things before they became big issues in the society such as voting and corruption. Jaago Re has been, for a long time, focusing on social awakening.” On Tata Tea’s partnering with Mr. Khan, Mr. Sarin (Tata Group beverages) regional president – South Asia, said, “We are excited about our partnership with India’s leading superstar. To spread a powerful social message like this one, a personality like Mr. Khan, whose views resonate with our philosophy, was the best choice. Through this campaign, we want every individual in his own way to recognise the painful reality of our society which is its attitude towards women and change his actions. The power to actually make this change in societal attitudes towards women actually lies within.”
Mr. Sarin further added “Tata group has a rich heritage of being socially conscious and has taken several steps in the area of women’s rights and equalities. In TGB too, we have taken several initiatives. The ownership of the Kannan Devan Hills Plantations Company was handed over to the workers, and the majority of these workers were women who worked in these plantations. Today these women have moved from being workers of the plantation to part owners of the company.” Now it would be watchable from Tata Tea & Shah Rukh khan prospective that how much they are keen about women empowerment or whether Mr. Khan actually put his co- actress name in the beginning of starring or this commercial would come out as publicity stunt from both the ends. But audience would like to whose name is coming initially in starring not for all movies but specially for superstar of bollywood- Shah Rukh Khan .
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VISITOR’S OPINE @ NDIM: SPANDAN 2013 SPANDAN, the Euphoric event, is the name given to our annual cultural fest of New Delhi Institute of Management, that enshrines various cultural activities, providing our students an outlet to express their SPANDAN aims at motivating students to acquaint and nurture the talents that they have dormant in them. This cultural & sports gala observed in its grandeur for three days i.e. 28th February- 2nd March 2013 where prodigal amateurs manifest the dexterity of adroit artists.
It is the cultural extravaganza which illuminates the statue of pride and dignity. This event has been bringing laurels and fame to the varsity and it has been providing the students, with a proper platform to show and nurture their talent in a highly competitive environment. The whole event was graced by the likes of: Mr. Sunil Dugga, CEO, Dabur; Mr. Prateek Dubey Zonal Head HR, Hindustan Coca Cola Beverages; Mr. Rajeev Jain, IAS, Directorate of Advertising and Visual Publicity; Mr. K.S. Bakshi, VP , HR, Indigo; Mr. Sunil Kumar Gulati, Chief Vigilance Officer, DDA; Ms. Rakhi Bhandari, IAS, PS to Minister of State, Drinking Water & Sanitation; Dr. Mahipal S. Sachdev, Chairman & Medical Director, Centre for Sight; Justice. Manmohan Sarin, Lokayukta, Delhi; Mr. Manoj Joshi, Independent Director, Morepen Laboratories Ltd; Mr. M.D. Menon, Omniport Edutech; Dr. Harish Bhalla,Doctor & Social Activist; Mr. Vikram Kothari, Sales Head, Dhoom Box; Ms. Devika Dutta, RJ FM Gold 106.4; Mr. Vijay Mehta, Chairman,Mefcom Group of Companies; Mr. Rajesh Kumar, Chief Manager, OBC; Mr. Sunil Khandelwal, Manager, Kotak Mahindra Bank Ltd; Mr. Rakesh Rewari, Deputy MD, SIDBI; Mr. Sidharth Mohan, Singer; Ms. Vandana Pravin,Singer and Visharad in Kathak; Mr. C.R. Garg, District Magistrate (West), NCT Delhi; Mr. Bharat Sharma, Director, Rekha Events; Mr. Gopal Mahendru,Consultant, US & Canada University and Exports Business; Dr. Arvind Lal, Chairman , Lal Path Labs; Mr. C.P.Singh,Chairman, National Pharmaceutical Pricing Authority; Ms. Kavita Dwibedi, Noted Odissi Dancer; Ms. Promila Gupta, Retd. Deputy Director General, Ministry of Defence; Dr. Pawan & Anu Goyal, Founder and Medical Director of Goyal Eye Institute; Dr. Jitendra Nagpal, Head of Dept., Cashless hospitalization process & Claim Management; Mr. S.K. Verma, Export Business, Plastic and Pet bottles; Mrs. Renuka Gulati, Painter & Sculptor; Ms. Benu Kumar,Head, Delhi Operations, Abu Jani & Sandeep Khosla; Ms. Ashu Gupta, Former Retail and Manufacturing Head, Abu Jani & Sandeep Khosla ; Mr. Manoj Kumar Garg, IAS, Secretary to Governor of Mizoram
Union Budget 2013-14 The budget whether it pertains to a household, any institution, state or the whole nation describes various estimates regarding items of expenditure and tentative sources of income for the coming year. From a nation point of view these budget estimates are of paramount importance with regard to its growth, development and economic welfare. Through budget we try to peep into the economic future of our country. The results and experiences of yesteryears, the outcome of the plans and policies in hand go a long way in guiding the policy makers to chalk out the future plans. Presently our economy has been marred by the problems of inflation, slow economic growth, global slowdown, the problem of black money, the fragile political structure based on the coalition compulsions and above all the menace of corruption. The present state of economy oozes out the following needs which need to be strategically addressed by the persons at the helm of economic affairs of the nation. • • • •
The growth rates ask to be pushed up. The execution of schemes already in operation needs to be monitored so that the benefits of such schemes reach the right persons The budget deficit needs to be kept under control, as it is a double edged sword which can work in positive as well as negative directions. To ensure equitable distribution of wealth and resources so that each and every segment can be made to participate in nation’s growth and development.
The key highlights of the budget 2013-14 and its effect on the prime sectors of economy are depicted as follows: THE ECONOMY: Dr Vijay Kelkar Committee made its recommendations to Government in September 2012. A new fiscal consolidation path with fiscal deficit at 5.3 per cent of GDP this year and 4.8 per cent of GDP in 2013-14 announced by the Government. •
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Revenue deficit for the current year at 3.9 per cent and for the year 2013-14 at 3.3per cent. By 2016-17 fiscal deficit to be brought down to 3 per cent, revenue deficit to 1.5 per cent and effective revenue deficit to zero per cent.
• During 2013-14, BE of total expenditure of Rs.16,65,297 crore and of Plan Expenditure at Rs.5,55,322 crore. Non Plan Expenditure is estimated at Rs.11,09,975 crore. • Clarity in tax laws, a stable tax regime, a non-adversarial tax administration, a fair mechanism for dispute resolution and independent judiciary for greater assurance is underlying theme of tax proposals. • Little room to give away tax revenues or raise tax rates in a constrained economy. However, relief for Tax Payers in the first bracket of `2 lakhs to Rs.5 lakhs. A tax credit of ` 2000 to every person with total income upto Rs.5 lakhs. Banking sector: • Compliance of public sector banks with Basel III regulations to be ensured. Rs. 14,000 crore provided in BE 2013-14 for infusing capital. All branches of public sector banks to have ATM by 31.3.2014. Proposal to set up India’s first Women’s Bank as a public sector bank. Provision of Rs. 1,000 crore as initial capital. Rs. 6,000 crore to Rural Housing Fund in 2013-14. National Housing Bank to set up Urban Housing Fund Rs.2,000 crore to be provided to the fund in 2013-14. Rural Development • Allocation of Rs. 80,194 crore in 2013-14 for Ministry of Rural Development Marking an increase of 46% over RE 2012-13. Proposal to carve out PMGSY-II and allocate a portion of the funds to the new programme that will benefit States such as Andhra Pradesh, Haryana, Karnataka, Maharashtra, Punjab and Rajasthan. Health and Education • Rs. 37,330 crore allocated to the Ministry of Health & Family Welfare. • New National Health Mission will get an allocation of Rs.21,239 crore. • Rs.150 crore provided for National Programme for the Health Care of Elderly. • Ayurveda, Unani, Siddha and Homoeopathy are being mainstreamed. Allocation of Rs.1,069 crore to Department of AYUSH. Amount ofRs. 1,650 crore allocated for six AIIMS-like institutions. AGRICULTURE • Rs. 27,049 crore allocated to Ministry of Agriculture, an increase of 22 per cent over the RE of current year. • Agricultural research provided Rs.3,415 crore. Agricultural Credit • For 2013-14, target of agricultural credit kept at Rs.7 lakh crore. Interest subvention scheme for short-term crop loans to be continued scheme extended for crop loans borrowed from private sector scheduled commercial banks. Investments and Savings • The Cabinet Committee on Investment (CCI) has been set up. Companies investing Rs.100 crore or more in plant and machinery during the period 1.4.2013 to 31.3.2015 will be entitled to deduct an investment allowance
of 15 per cent of the investment. • Rajiv Gandhi Equity Savings Scheme to be liberalised. Additional deduction of interest upto ` 1 lakh for a person taking first home loan upto ` 25 lakh during period 1.4.2013 to 31.3.2014 • In consultation with RBI, instruments protecting savings from inflation to be introduced. Industrial Corridors • Plans for seven new cities have been finalised and work on two new smart industrial cities at Dholera, Gujarat and Shendra Bidkin, Maharashtra will start duing 2013-14 • Delhi Mumbai Industrial Corridor (DMIC) to be provided additional funds during 2013-14 within the share of the Government of India in the overall outlay, if required. • Chennai Bengaluru Industrial Corridor to be developed. • Preparatory work has started for Bengaluru Mumbai Industrial Corridor. • Government to construct a transmission system from Srinagar to Leh at a cost of Rs.1,840 crore. Three promises • Promises made to woman, youth and poor. We stand in solidarity with our girl children and women. And we pledge to do everything possible to empower them and to keep them safe and secure. A fund - “Nirbhaya Fund” - to be setup with Government contribution of Rs.1,000 crore. • Youth to be motivated to voluntarily join skill development programmes. National Skill Development Corporation to set the curriculum and standards for training in different skills. Rs. 1000 crore set apart for this scheme. • To the poor of India direct benefit transfer scheme will be rolled out throughout the country during the term of the UPA Government with the motive “Äapka paisa aapke haath” Indirect taxes • No change in the normal rates of 12 percent for excise duty and service tax. • No change in the peak rate of basic customs duty of 10 perent for non-agricultural Products. • Specific excise duty on cigarettes increased by about 18 percent. Similar increase on cigars, cheroots and cigarillos. • Relief to readymade garment industry. In case of cotton, zero excise duty at fibre stage also. In case of spun yarn made of man made fibre, duty of 12 percent at the fibre stage. • Duty on mobile phones priced at more than Rs.2000 raised to 6 percent. • Tax proposals on Direct Taxes side estimated to yield to Rs.13,300 crore and on the Indirect Tax side Rs.4,700 In overall form the present budget has the power, potential and dynamism of providing thrust to the otherwise slow, slack and somnolent economy. In a country like India which has immense growth potential, funds meant for ensuring better execution of schemes, already in place would be more important and effective than funds earmarked for new schemes and projects. Let us hope that with stability in political structure, the coming days witness a stronger economy with more vigour and vitality.
MYTHOLOGICAL MANAGEMENT LESSONS: HOLI The festival of Holi is a pious representative of Indian culture. Holi signals the change of season marking the advent of spring. It is an occasion to forget all differences of caste and creed and share feelings of mutual love and goodwill. It is also a message in itself for us to become engaged in spiritual practices and increase our devotion for the Lord. This festival has brought cheers to many a desolate heart and smiles to many sad faces. People celebrate Holi by colouring others with the colours of their own choice and thus they bridge the differences of their hearts and become closer to one another. Holi, a festival of joy and gaiety, brings vigour into life. This is a festival that inspires us to see divinity in each other. It is also an occasion to remove sensuous thoughts and kindle love for the passionless Lord. The false colours of this transient world cover all senses, body and mind. With the passage of time they wither away as well. But even the slightest colour of devotion and enlightenment imbues one forever. Even death cannot remove it. It is this colour of devotion and enlightenment that we should inculcate in our life on the occasion of Holi. Holi is a festival of colours. It is an elixir that rejuvenates the spiritual and devotional pursuits of an aspirant. It also spreads the message of mutual love in society. We should have firm devotion and love towards the Goal, apart from the virtuous traits of tolerance and equanimity. The literal meaning of Holi is 'bygone'. This means the festival of Holi teaches us to let bygones be bygones. Whatever has happened is past? Forget it. If you got praise, fine; if you got insults, fine; it’s all over now. Immerse yourself in Self-Bliss. Today, let us bring about a new beginning in our lives. Let us extend a helping hand to those in the lowest rung of society, the unfortunate, the downtrodden, the uncared for, the distressed, the illiterate, etc. Life is too short to be wasted. Let us do something worthwhile to earn ourselves the blessings of thousands of hearts. Let us proceed on the path of growth and success through proper management. The festival of Holi gives us the pious message that we too should face the obstacles coming our way with grit and determination. Whatever the odds against us may be, keeping Prahlad as our idol, let us not allow our faith in God to waver. Indian culture presents a chain of festivals based on scientific ground for the whole year. One of them, the festivals of Holi, which falls in the spring season, is the festival of fun and frolic, played with natural colours of Palash. It has a wholesome effect on health. If one plays Holi with flowers of Butea Frondosa, resistance to the heat of the coming summer season is developed and one gains in terms of mental composure. It is also a good insurance against affliction triggered
with the change of season. But of late though less use of chemical colours has led to many an affliction Doctors have testified to the same. Holi colors, like gulal, have in them organic compounds such as oxides, metal, glass particles, powdered mica and even anelyne. - Dr S.M Sapatnekar, Director, Hakine institute Holi colors can be carcinogenic. Apart from causing skin allergies and eye problems, the colors can enter the body through the nails. - Prof Shyam Asolekar, Centre for Environmental S cience and Engineering, IIT, Powai Harsh chemicals in Holi colors can cause itching and rashes that can lead to eczemas upon scratching. Dr Mohan Thomas, Senior Cosmetic Surgeon, Breach Candy Hospital, Mumbai “The chemicals detergents and sand that are used for making Gulal now a days are not only harmful to the skin, they can also prove dangerous for eyes bronchi and the hair" Dr, Anil Goel (Senior Dermatologist) “The chemicals like malachite and that are used in making artificial colours can cause damage to vital organs like the trachea, the heart and the kidneys” –Dr. R.N. Kalra (President, Indian Heart Foundation)
The chemical colours sold in the market are generally made from engine oil mixed with oxidized metals or industrial dyes for example Paste Black Colour Green Colour
Chemicals Lead Oxide, Zinc Oxide Copper Sulphate
Silver Colour Blue Colour
Aluminium Bromide Prussian Blue
Red Colour
Mercury Sulphate
Delirious Effect Renal Failure Eye Allergy, Swelling, Temporary Blindness Cancer, Carcinogenic Skin irritation or dermatitis. Eye allergy, temporary blindness Skin Cancer
Therefore, do play Holi But not with chemical colours. Play Holi with natural colours which you can yourself make at home. Saffron colour: The flame of the Forest (Butea Monosperma) known as Tesu, Palash or Dhak, is the source of the wonderful, tradition colour for Holi. The flowers are soaked overnight in water. The mixture can be used as it is and can also be boiled. Palash flowers are the best to play Holi with Scriptures too have account of Holi played with Palash flowers. The flowers also have a lot of medicinal properties. According to Ayurveda, playing Holi with Tesue flowers alleviates dohas caused by Kapha and Pitta, and is beneficial in leprosy, inflammation, dysuria and blood disorders. It regulates blood circulation and strengthens muscles. It also strengthens mental faculties and will power. Holi was celebrated as a festival even in the Vedic age. We should actually sprinkle natural colour of flowers (Butea Frondosa flowers are very commonly used) on one another and engage
in games like tug of war, etc. Sattvic colors are beneficial for health and sattvic games make the mind cheerful. During summer, the rays of the Sun become more intense and increase our body heat. This sometimes gives rise to anger and depression. That is why natural colours made from flowers are sprinkled on one another in order to increase the body’s resistance to the summer heat and check the detrimental effects of the Sun’s rays. The Ideal Manner of Celebrating Holi Holi is one of the most pious festivals characterizing Indian culture; It provides us with an excellent opportunity to forget mutual bitterness and enmity and rekindle our pristine love and amity. It is an occasion to abandon vices and bad traits and awaken our inherent divinity, bliss and the true happiness that spring from spontaneity, simplicity and generosity. This festival of colors brings forth a sense of social unity in diversity, manifesting the keen foresightedness of our ancestors. While the showers of diverse colors bring cheer and delight, they can bring about misery as well if one is not careful, restrained and sensible enough during the celebrations. Therefore one should take due precautions during this festival.
Holi is not merely a festival of burning a heap of dung cakes and wood. Rather it is a pious day for removing one's psychological weakness and burning the evil desires. From this day, we should throw out our evil desires and cultivate in our life the divine virtues of love for Society, goodwill, sympathy, faith in the chosen Divinity, fearlessness and steadfast adherence to right path. We should invoke in our lives: tolerance, forgiveness, compassion, benevolence, non-violence, etc. The colours of Holi, colours only the body. Holi is the festival of nature; it is the celebration of spring; it is a pious observance of the tradition of offering newly harvested grains to the Lord before using the same. Celebration of Holi in this Vedic manner protects the health. In our culture, the Holi festival has been celebrated from time immemorial. It is not that this festival is celebrated only in India. Holi, an invaluable gift of Indian culture, is celebrated in many countries of the world, though by different names. The balance of the seven vital constituent elements (saptadhatu) and the seven colours (saptarang) of the body are disturbed by the chemical colours and the severe Sunrays. This imbalance results in mental dejection, skin diseases and eye disorders. One develops an irritable nature. To avert such ill-effects, people in olden times used to play Holi with colours prepared from palash flowers. The palash flowers have been found to possess characteristics that correct the imbalance of the Saptadhatus and the Saptarangs.
BIZ QUIZ Q1. Which brand is behind the Red Rickshaw Revolution which is starting a journey from Delhi to Mumbai today showcasing + stories about women? Q2. With which International apparel brand would you associate Amancio Ortega, the world’s third richest man? Q3. The men’s hair cream brand Brylcreem changed hands in India recently. Who is the new owner of this brand? Q4. Which is the world’s largest direct selling company?
Q5: Poster advertisement campaign for what? Q6. Which brand uses the tag line ‘mummygiri nahin chalegi’ ?
Q7. Who installed the world’s first cash machine here? Q8. The company Indian Oxygen became IOL Limited later became BOC India limited. What is it now? Q9. Which business family is behind the restaurant chain Punjab Grill which will open Indian cuisine restaurant worldwide?
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