Brazil Tasty by Flavia Guinancio

ADDRESS

CONTACT

Av. das Américas, 500 - Lojas 129/130 - Bl. 9 Shopping Downtown - Barra da Tijuca Rio de Janeiro - RJ, Brazil

P : +55 21 2025-5712 E : hello@braziltasty.com www.braziltasty.com

Business Plan AGROFORESTRY COMPANY A platform that connects conscious consumers to producers that share our mission of providing the highest quality organic products through sustainable practices.

SUPERVISOR Flavia Guinans

DATE ISSUED Junho de 2018

BRAZIL TASTY

BUSINESS PLAN

Table of contents NON-DISCLOSURE AGREEMENT

EXECUTIVE SUMMARY

SECTION 1

BUSINESS DESCRIPTION

SECTION 2

PRODUCTS & SERVICES

SECTION 3

THE MARKET

SECTION 4

MARKETING AND SALES

SECTION 5

DEVELOPMENT

SECTION 6

MANAGEMENT

SECTION 7

OPERATIONS

SECTION 8

FINANCIAL

SECTION 9

BUSINESS OFFER

SECTION 10

APPENDIX

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Non-disclosure agreement

BRAZIL TASTY

BUSINESS PLAN

employees, agents or advisers, as to, or in relation to, the accuracy of completeness of any Proprietary Information made available to the Receiving Party or its advisers; it is responsible for making its own evaluation of such Proprietary Information. 5. The failure of either party to enforce its rights under this Agreement at any time for any period shall not be construed as a waiver of such rights. If any part, term or provision of this Agreement is held to be illegal or unenforceable neither the validity,

THIS AGREEMENT is made on BETWEEN:

1. BRAZIL TASTY; and 2. ______________________________________________________ ,

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RECITALS The Receiving Party understands that the Disclosing Party has disclosed or may disclose information relating to [ ], which to the extent previously, presently, or subsequently disclosed to the Receiving Party is hereinafter referred to as “Proprietary

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OPERATIVE PROVISIONS

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Party all Proprietary Information and all documents, data or media containing any such Proprietary Information and any and all copies or extracts thereof, save that where such Proprietary Information is a form incapable of return or has been copied or transcribed into another document, it shall be destroyed or erased, as appropriate. 3. The Receiving Party understands that nothing herein (i) requires the disclosure of any Proprietary Information or (ii) requires the Disclosing Party to proceed with any transaction or relationship. 4. The Receiving Party further acknowledges and agrees that no representation or warranty, express or implied, is or will be made, and no responsibility or liability is or will be accepted by the Disclosing Party, or by any of its respective directors, officers,

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Executive summary Brazil Tasty offers a platform that connects producers of high quality, environmentally conscious organic products to logistical operators and international buyers.

BRAZIL TASTY

MARKET We believe that our methods and vision go above and beyond the requirements imposed by the current organic market. With that said, the organic market is currently still our reference point in terms of size and market potential. The European nations with highest organic consumptions per year are Germany (€7.9 billion), France (€4.8 billion), United Kingdom (€2.3 billion), Italy (€2.1 billion), and Switzerland (€1.8 billion)*. Our first step is to create a presence in the European market through the International Food Exhibition SIAL Paris in France. * Source: IFOAM

OUR VALUES People are becoming increasingly aware of their health and lifestyle choices, which leads to a growing demand for organic products. Traditional organic products follow strict health guidelines by avoiding the use of fertilizers, pesticides, and other harmful products. However, they still employ methods of agriculture that harm the environment. The technological advancements in the agricultural industry are merely focusing on increasing efficiency, ignoring potential harmful, effects on the land and natural ecosystem. Organic products, such as fruits and nuts, come in a variety of qualities. The very best of which are products that are obtained through environmentally conscious extractivism, not the traditional methods.Our goal is to maximize the extraction process without compromising the environment. This will be achieved by using regenerative techniques that do not involve the usual exploitation of nature but, rather, acts as part of a new movement focused on the revitalization of nature. The current reality of degraded forests and biomes is one that should not be tolerated. The constant exploitation has not only affected nature but also the Native indigenous communities in the area. Every piece of land has potential, and the challenge is to be able to tap into this potential in a responsible manner. We are determined to create a better standard for the agricultural industry and change the disregarding mindset toward nature. The breakdown of values that Brazil Tasty upholds is in harmony with 8 of the 17 Sustainable Development Goals presented by the United Nations. Brazil Tasty looks to disrupt an industry that has been plagued with irresponsible methods.

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CONCORRÊNCIA In the first two quarters of 2018, Brazil has exported $153 million of cacau and over $38 million of brazil nuts (Two of the ten items in our launch list). The main producers and exporters of these products are still employing harmful agricultural techniques. Their main concern is increasing production speed and reducing cost regardless of what is sacrificed. We have defined our product as “commodichain”, commodities that have a responsible supply chain procedure in mind. We believe that this commodichain market has yet to be explored by the international community. Brazil Tasty is best defined as B2L2B (Business to Logistics to Business). Our business concept and methodology is unique in Brazil, allowing us to currently capture the market without direct competition. The closest competitor would be CDC Negocios, which mainly operates in the internal Brazilian market, a different target group. The platform’s technology is important for the overall operation and business process, but it is not our focal point. The platform is mainly a facilitator, an open market where the different players can interact and proceed with transactions. The essence of Brazil Tasty lies in the values that we uphold. Our methods of conducting business practices responsibly benefits both the producer and the environment. Our goal is not to beat the competition but, rather, to convert them into our practice. A new standard for agriculture. A new

PRODUCTS / SERVICES

agricultural ecosystem.

We are offering an all-encompassing cloud platform to facilitate the transactions between buyers and sellers. Our products are preselected

DISTRIBUTION CHANNEL

to guarantee transparency. Our internal quality control team will provide products with the highest quality, fairest price, and most efficient delivery. This platform also has the goal to give smaller producers of high quality products a chance to gain exposure to the international market. At launch, we will offer 10 different products found within Brazil’s 6 distinct biomes with incomparable nutritional value, flavor, and versatility in production. Simultaneously, we will also be setting the ground work for international negotiations of carbon credit.

TECHNOLOGY Our platform will implement AI technology to better understand our clients’ habits and needs. By having better knowledge into the buyer’s habits, producers will be able to more effectively manage their production to match their needs. To provide peace of mind, we will be providing tracking service and product guarantee. Our selected producers will also have full autonomy in establishing fair prices on their products. The logistic operations will streamline the process of import and export in accordance with the local and international laws and procedures.

Supermarkets, restaurants, delicatessens, ice cream shops, patisserie, chocolate factories, cosmetic industry, among others. Our two offices will be established in Pernambuco, Brazil and Rotterdam, Holland for strategic purposes. Our marketing plan includes the schedule for our European market expansion through these channels.

EBIT

2018

2019

2020

2021

2022

€4.512.472

€50.866.213

€111.732.427

€141.078.912

€168.946.940

Revenue forecast* Euro

* Revenue forecast based between the worst and expected scenarios.

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1.1) Panorama Every form of life on planet Earth needs the same basic elements to develop and reproduce: water, air, and earth. We, humans, also a need few things: fresh water, clean air and healthy food. Nature provides us all of this! But, unfortunately, the way we have lived for centuries is damaging everything. Our drinking sources are running low, and that has been changing the climate. The fuels we burn are polluting the atmosphere. And our food is unhealthy, due to the intensive use of agrochemicals in production that damages biodiversity, degrades the soil and pollutes water. We emphasize the importance in awakening the conscience of the people in preserving this good which is a patrimony of humanity! The responsibility for this degradation belongs to everyone. As the Indian chief Seatle said, “Earth does not belong to man, it is the man who belongs to Earth.” A change of values is needed. A vision of agricultural production that harnesses the potentialities with care to avoid the degenerative evolution that exploits at any cost. Take a new look at what we originally owned on the lands that are here,

Business description

long before our lives. So let’s move to our reality and build something better.

SECTION

Brazil is home to the greatest biodiversity on the planet. The variety of biomes reflects the enormous wealth of Brazilian flora and fauna. Brazil’s biodiversity is represented by more than 200 indigenous peoples and by various communities, such as quilombola and caiçara communities and rubber tappers, which bring together an invaluable mass of traditional knowledge on biodiversity conservation. Source: Ministry of the Environment – Brazilian Government

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With a large variety of biomes, Brazil is a country of

People who develop family farming use their cultural

the price and turn the product into not-so-healthy food. Often

evaluate the advances of Natural History. On a scheduled

continental proportions: its 8.5 million km² occupy almost

background to survive along with their families within

the supplier puts preservatives to make the food last longer.

visit, we had access to the collection of drawings and we were

half of South America and encompass several climatic zones

production units they have created without technical

Thus, we decided to work solely with Brazilian native grains.

able to verify the amount of wonderful species in our biomes,

- such as the humid tropics of the North, the semi-arid in

knowledge.

the Northeast and temperate areas in the South. These

and of birds and other animals that are no longer present in We decided to separate the Brazilian biomes and started

our forests. It was very clear that the grains had to be native.

climatic differences generate several ecological variations,

With the same intention, the Japanese communities, in

the search for native grains. We went to the Botanical

forming distinct biogeographic zones or biomes: the Amazon

northeastern Pará state of Brazil, in 1929, brought the black

Garden of Rio de Janeiro, in the Library, to find books and

We visited several organic fairs in Rio de Janeiro and Brazilian

Rainforest, the largest rainforest in the world; the Pantanal,

pepper (piper nigrum), native to the equatorial forests of

subjects about all native grains. There, we found a book

Organic Associations to select these producers and talk to

large floodplain; the Cerrado, of savannas and forests; the

Asia, and began a monoculture. For this purpose, they had

with the impressions of Albert Eckhout, the Dutch designer,

them about their difficulties and so on. We participated in a

Caatinga, of semi-arid forests; the fields of the Pampas; and

to remove the existing forest, using the slash-and-burn

who integrated João Maurício de Nassau’s entourage to

national meeting at the INT (National Institute of Technology)

the tropical rainforest of the Atlantic Forest. In addition, Brazil

method to clean the area. They have invested in fertilizers

Pernambuco in 1637, and who shared with Frans Post the

in November 2017 with representatives of organic producers,

has a marine coastline of 3.5 million km², which includes

and insecticides to increase productivity. And, in 10 years,

task of portraying Brazil to the Europeans. His work is of

the Ministry of Agriculture, Ministry of the Environment,

ecosystems such as coral reefs, dunes, mangroves, lagoons,

the production has spread and the black pepper has come to

highest value, and included fruits, flowers, animals and

Asbran (Brazilian Association of Nutrition) and identified two

estuaries and marshes.

be known as the “black diamond” because of its high export

Indians. As we were studying his work, we saw many flowers

problems:

value. However, monoculture, without soil protection and

and fruits that no longer existed here.

These six biomes, home to a diversity of species of animals and

without the original vegetation, allowed the proliferation

1. Legislation and Rules - Our laws and market rules do not

plants, and, most importantly, cultural. We have, among them,

of “pests” and diseases. The fusariosis - caused by a fungus

contribute to the best product at the table, but the most

indigenous communities, quilombola, caiçaras, communities,

already existing in the region - and the virus of the cucumber

expensive or most profitable.

riverside, pasture fund, geraizeiros, and planters communities,

mosaic annihilated miles of pepper plantations. Farmers were

all living within the forests. They coexist daily with their own

forced to diversify to survive. They started the cultivation of

2. Brazilian Logistics - Difficulty on finding producers. Even

idiosyncrasies and with this inestimable wealth of knowledge

cocoa, cupuaçu and rubber trees, beginning the first studies

with the associations, they are scattered and do not want

and values that we must deepen and preserve.

on the development of forest systems.

to join. Discouraged by the lack of encouragement from the government and the local economy.

In February 2016, we started thinking about market potential of China and the curiosity of the Chinese market to get to

We saw that the solution was to use technology as the way to

know new grains. So we started our research on grains

locate the various producers in multiple regions and to define

produced in Brazil that were highly nutritious and tasty. We

an incentive plan for the engaged ones. The need for an

have 40 grains that are very important for health: Macadamia,

application was born. We decided to start the 1st Brazil Tasty

Hazelnut, Carob, Pistachio, Licuri nut, Peanut, White Mustard,

Expedition. We organized our 1st research trip. We chose

Birdseed, Fenugreek Coral Lentil, Belluga Lentil, Lima Bean,

Amazonia as the first place of study. We visited large and small

Pomegranate Seeds , Hemp Seeds, Brown Flaxseed, Flaxseed,

producers and we clearly saw the problems of international

Damascus Seed, and so on.

certifications within Brazil. We saw that the certifiers adapted their demands in relation to organic agriculture for the

We went to the 2016 Sirha fair, to meet suppliers from Brazil.

extractivism, and were not aware or interested in the basic

We were presented to productions with high consumption of

infrastructures such as basic sanitation, and drinking water.

AMAZON

fertilizers and, because we are always connected to health,

We were baffled by a certified producer who did not have

CAATINGA

we perceived that the organic market was ideal for our

basic sanitation and drinking water. We saw that many of

suppliers. The initial idea was to work with retail in Brazil

BIOMES

them live in this situation and that certification does not

CERRADO

when we chose grains and a new consuming format that did

Harri Lorenzi’s books on Brazilian species, which both Flavia

ATLANTIC FOREST

not use packaging, concerned about the environment and the

and Ji studied years earlier, showed endangered wild species

garbage dispensed in nature. But the grains we selected were

as a result of the invasion of exotic species. At the National

During a visit to Faepa (Agricultural and Livestock Federation

PAMPA

mostly from other places (e.g. Macadamia - origin: Australia

Library, in Rio de Janeiro, we saw Alexandre Rodrigues

of Pará), we got to know livestock producers from the state of

PANTANAL

and Pistachio - origin: Turkey), so we began to see the logistic

Ferreira’s Collection. In the eighteenth century, the European

Rio Grande do Sul, encouraged by low prices of the Amazonian

problems the world faces, and how much these routes raise

sages wanted to make an inventory of the world, aiming to

lands, occupy the space that should be reforested for livestock

address the real need.

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raising. During the trip, in a local bookstore, we got a very

Many questions from producers, and few studies of the forest

important book, written by several members of the Federal

- worldwide - have made us think in terms of a school and a

University of Pará, organized by Professor Marcelo Bentes

model farm.

Diniz, on the “Challenges and Potentials for the Amazon of the

BRAZIL TASTY

1.2) Industry overview

21st Century.” In it, we learned that agricultural policy is more

We met a Brazilian-teutonic lady, who was raised until the

important to solve environmental issues in the Amazon than

age of 14 on a farm in the Amazon and then went to study

Contrary to the irrational exploration, many other methods

The market that values organic products the most is also the

the environmental policy itself. And the cruelest fact, in our

in Switzerland. Today, at the age of 45, she returns to Brazil

are already being applied, such as Toca farm, owned by Pedro

most demanding regarding the origin of these products: Europe.

opinion, was that the Legal Amazon area has an unbalanced

to reformulate the Panorama farm, of the Gutzeit family,

Paulo Diniz, where he invited to start the project the Swiss-born

We chose to follow and obey the harsh laws of this market right

pattern of occupation. Pastures represent the largest form of

originally from Germany. With high cocoa production, she can

Ernst Gosth, who since 1976 has developed what he called of

from the beginning of our operations (even though it was easier

land use, estimated at 51 million hectares. Here we saw the

identify the need for cocoa improvement and the exclusion of

“synthetic agriculture”, which is the very foundation of the forest-

to operate in other countries) due to the potential consumer

need to implement a utilization system for devastated areas

a series of practices, seeking the return of production within

based Japanese agriculture. In this model the native forest and

of European countries being greater than the rest of the world.

with “carbon credits”.

the forest. Along with the farm, Eunice’s father, Mr. Ervino,

organic farming coexists in harmony. The method proves to be

The requirement of high quality worked as a propellant of our

brought people to build a school inside the ranch in the middle

more productive, effective and profitable besides contributing

actions, rather than an inhibitor.

We met Oswaldo Kato and his team at Embrapa Oriental

of 1960 and since then the school is running. In this place, we

to the environment and, ultimately, to society. In order for the

after seeing videos showing the development of the first

saw the opportunity to create the first Agroforestry school in

process to respect the biome in which it is inserted and to be

So, the launching of the brand will be in one of the most

agroforestry farms in Brazil, developed by the Japanese

Brazil, and the Brazil Tasty model farm. The family was very

truly sustainable, it is necessary to avoid a practice that is found

prestigious events of gastronomy in the European market,

community in the Amazon, and then defined that this format

satisfied and the expectation is that our team accompanies

today in several forestry enterprises: the exploration and the

SIAL PARIS. And, on October 21, 2018, we will launch Brazil

would be the ideal to return to the forest in foot.

them integrally in the development of this model of school

insertion of exotic species. As a commercial matter, the owners

Tasty with 10 producers already enrolled in our platform.

and model farm.

of these farms start to produce what they are looking for in the

We created a platform with an innovative format, a different

In the lecture on organic culture, at BioFair Brasil 2018 in São

consumer market. Despite the good intentions of the initiative

structure: B2L2B. In this structure, we have RURAL PRODUCER

Paulo, with several important producers, among them Pedro

they are driven by market rules and do not realize the damage

+ LOGISTIC OPERATOR + INTERNATIONAL BUYER.. Thus, business

Paulo Diniz from Toca Farm, and Joe Valle from Malunga Farm,

they may be causing to native flora and fauna.

relationships will be established, and everyone can negotiate in a

icons of organic production in Brazil. They do not care about

simple and fast way. The platform is integrated with the DU-E and

the infestation of exotic species, and that there is a large

On a trip through the interior of the Amazon, it is easy to see these

Intra. Thus, in addition to cargo handling, our operation includes

difference between organic culture and agroforestry culture.

damages. On the road, it is common to see stalls with beautiful

the customs clearance integrated with the competent agencies.

They still use a lot of water, they destroy the forest and,

and colorful fruits. The sellers know that most of them are not

anyway, the argument is that they need to feed the world,

from the Amazon. They are fruits such as Pitaya (originally from

In this model, we break the barriers between producers and buyers,

just like the agricultural argument. In other words, the goal of

Mexico), lychee (which came from China), cranberry (from the

we create opportunities for operators who - with a transparent

organic farms is to feed without detriment to health without

USA), tamarillo (from the Andes) and Kino (from Africa). In these

system - can offer the buyer several freight price options.

enough concern for the environment. This is quite different

shacks, the only native fruit, most of the time, is the pupunha

from our approach, which is to extract food from the forest

(heart of the palm tree).

and study new foods that are not harmful to the environment, and much less harmful to our health.

BUSINESS PLAN

Brazil Tasty seeks to generate good business for family farmers, logistics operators and bring health to end consumers with agility

It is necessary to develop a work with the vision of Brazilian

of processes and transparent procedures. The team in Brazil

production of native species valuing our culture and mainly

curates the producers and elaborates the internationalization

A strong example during the event was an Indian, who asked

bringing more life to the planet. Brazil has a multitude of native

plan, including multiple tasks such as training of producers and

the speakers why they were using so many plastic water

species, all with nutritional qualities superior to many market

development of packaging. Also administrative and financial

glasses on the table in an event that addresses awareness

products. In this way, our proposal of work is a change of focus.

management, like IT and developers team.

with nature and life. This highlights the lack of awareness

We chose, initially, 10 native species of our biomes: Manioc and

about the nature. There, the need to encourage agroforestry,

Pine Fruit (Pampas), Juçara (Atlantic Forest), Licuri (Caatinga),

In addition to our headquarters in Brazil, we will have an office in

extractivism and the recovery of forests was defined. Studying

Macauba and Buriti (Pantanal), Cocoa and Brazil Nut (Amazon),

Rotterdam, the Netherlands, where our International Relations

the forests and productive and unproductive crops, through

Chestnut Pequi and Baru (Cerrado). We visited certified

Manager will hire and train teams throughout Europe to promote

the study of biologist Mauro Galetti, we identified the

producers internationally, so we could build with them a line

Brazil Tasty products. Logistics control will run at Netherlands.

absence of animals, or better: the de-faunation that strongly

of products focused on healthy eating. All products are native,

contributes to the unproductiveness of the new forest areas.

organic and with provenance.

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1.3) Company description

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4 Producers

must

have

5 international

Operate

with

fair

trade

without

Brazil Tasty, registered under the name JJ Jing Serviços de Intermediação Comercial, Tax ID: 11.468.290/0001-19, headquarters

certification seals, ensuring the provenance

necessarily

at Av. das Américas 500 – Downtown - Lojas 129/130 - Barra da Tijuca – Rio de Janeiro/RJ, zip code: 22640-904 – Brazil, is a

and other factors.

certification, because this should be a

B2L2B platform (Business to Logistics to Business), with native Brazilian organic food producer-users + logistics provider-users

having

FAIR

TRADE

Transparency in business through a tool that everyone has access to.

sine qua non objective in our business.

+ International buyer-users. The project has been in the process of development and maturation by the founders for more than 2 years and we have defined the plan of action in the European market in 2018 and 2019. In 2020, we plan to enter the Asian market, starting by China. Because we are a start-up and have a focus on technological innovation with the development of a platform of action in native agroforestry products for international markets, we have fiscal incentive, by Repes (Special tax regime for the platform for exporting information technology services) with exemption from social taxes (Commitments and contributions) such as PIS and COFINS (see item 7.4). Our user producer is an exporter and also has tax benefits in domestic and foreign market.

MISSION DECLARATION To teach Brazilian producers to respect our natural biomes, encourage conscious forest planting, popularize native Brazilian fruits and enable consumers worldwide access to these products with quality certification, respect for nature and fair price for everyone involved.

Our company DNA focuses on the respect for life, nature, our biomes and our people. We create this business to foster this relationship in order to preserve our forests through intelligent management. Composing this plurality of elements with Agencies, Municipal, State and Federal Institutions, NGOs, Private Companies, Universities, Companies of International Certifications and Society, for a common good: the preservation of the World Heritage. We work on attracting qualified exporting producers in Brazil, attracting logistic operators in Brazil and Europe and attracting European importers. From the internationalization of the product to the indirect marketing activities of the brand in the international scope.

GOALS AND OBJECTIVES Our plans for the future of the company are to develop a “key concept” linked to the planting and harvesting principles of Brazil Tasty that can be reproduced in other native cultures around the world; with the same respect and concern for the quality of relationships throughout the value chain. The growth strategy involves the possibility of replicating the same model of action in other world biomes that are being degraded due to lack of awareness in the current agriculture management. Several biomes around the world are becoming victims to the extensive exploitation that is aimed only at

Our main ideology:

profitability using, for example, child labor. Or, in many cases, removing the fruit from its natural habitat and taking it to other countries with more planting areas (as is the case with Pitaya and Kiwi who are foreigners in Brazil but are being harvested in larger areas here). This seemingly unimportant “transplant” unbalances the fauna from which it left and

To not use raw materials from nature, as

First and foremost, the care for nature.

People living within the natural habitat

well as products of species that are not

Nothing that may harm – especially if it

and / or working within the business must

native. We will only promote species of

exploits nature destructively - fits into our

have a living environment and work with

origin in our biomes;

line of business. Products that come from

minimum conditions of: basic sanitation,

this nature will be banned in our system;

drinking water, education and health;

changes the soil. In the place where it has been transplanted and also causes a natural imbalance which, if it does not immediately cause an invasion of pests (as has already happened with intensive pepper planting in the kingdom) the price will only be felt after many generations. Our short-term goal is to reach

By the year 2020 we want to be

From 2021 onwards, we intend

Germany, Switzerland, England,

in most of Europe;

to enter the Chinese market.

Italy and France.

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BRAZIL TASTY

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CRITICAL SUCCESS FACTORS The main critical success factor is the integrated solution platform that covers the entire “supply chain”. In this question we included the fact that the bureaucratic barriers for exporting in Brazil cause many producers, although attracted by external opportunities, to give up the idea. Brazil Tasty reduces the distance between the buyer and the producer using technology for this and listening to the desire of the consumer who is asking for the product with certain characteristics that match their lifestyle. Our competitive advantages are: the novelty of the initiative, the multidisciplinary team, the partnerships with strong international names and the tendency of the young consumer market to prefer sustainable solutions for their day to day consumption.

Products & services

SECTION

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The products we promote in the platform have origin on the native species and were chosen to provide high nutritional value

2.1) Description of the products & services

to those who consume them. They are collected from the forests, with high nutritional value and are very tasty. In our 2019/2019 marketing plan, we chose the native species and fruits and we consider the commercialization of the following products:

The service we offer to the users: Producers, Logistics Operators and International Buyers is the usage of the platform.

Region

Species

Scientific name

Product

Amazon

Chestnut tree

Bertholletia excelsa

Brazil nut

Amazon

Cacao tree

Theobroma cacao

Cocoa

Caatinga

Licuri tree

Syagrus coronata

Licuri coconut

Cerrado

Baru tree

Dipteryx alata

Baru nut

Cerrado

Pequi tree

Caryocar brasiliense

Pequi nut

Atlantic forest

Juçara tree

Euterpe edulis

Acai

Pampa

Pine tree

Araucaria angustifolia

Pine nut

Pampa

Manioc

Manihot esculenta

Tapioca

Pantanal

Buriti tree

Mauritia flexuosa

Buriti’s oil

Pantanal

Macauba tree

Acrocomia aculeata

Macauba’s oil

Developed with the focus on user experience and bringing technological innovation, the digital plataform offered by Brazil Tasty has the following advantages:

EASE OF SEARCHING OFFERS

COST REDUCTIONS

Easy way for international buyers

Reduction on the high prices used by

Increased competitiveness in the

to find good Brazilian products with

the middlemen.

logistics plan generating better prices

provenance.

COMPETITIVENESS IN LOGISTICS

and services to producers and buyers.

BEST SELLING AND BUYING PRICES

SUSTAINABLE ECONOMY

EXPOSURE AND VISIBILITY

Best selling price for the producer,

Promotion of the market of products

Increase on the income generation for

increasing their profit margin; Best

that generate a change in the

many sintropic or agroforestry rural

buying price for the buyer, reducing

degraded forest area, contributing to

producers.

their cost with third-parties.

sustainability and generating topics in

Among the species mentioned above, there is already a demand for the healthy food market and for the cosmetics industry. Initially the focus will be only on those chosen items although the producers have other products available for immediate delivery. For example: cupuaçu paste, pequi oil, licuri oil, and other products. From the first experiences, the offer can be expanded within the platform, given that the products meet the requirements of Brazil Tasty quality. Get to know the species and their values better, according to the table above:

the plan of action of the Sustainable Development Objectives (ODS).

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BRAZIL NUT

BRAZIL TASTY

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Nutritional value: It helps the proper functioning of the nervous and immune system; High copper content; High iron content; It helps in the treatment of diabetes by releasing insulin; High zinc content; Prevention of osteoporosis; It strengthens bones; Prevention of atherosclerosis; Prevention of heart problems; Prevention of rheumatoid arthritis.

Slogan: The Nut of Brazil (from Para state) Value for the environment: Oilseeds of chestnut, native to the forests of the Amazon Basin, it is called brazil nut - as it

BARU NUT

was known elsewhere in the world (“brazil nut”). But in the Brazilian’s taste, it’s still “castanha-do-pará”. Found on the banks of important Amazon rivers, it is threatened of extinction. The main cause is deforestation. Many chestnut trees

Slogan: The heart-friendly chestnut

are overthrown in Brazil for the construction of roads and dams, for agrarian reform settlements and for livestock raising. Chestnut trees depend on an untouched environment for their reproduction. Its flowers are only pollinated by some types

Value for the environment: Baru Tree (“Barueiro”) is a fruit tree that appears in the forests, savannahs and “cerradoes” of

of insects, which are attracted by orchids that live near the chestnut trees. If the orchids or insects are killed, the chestnut

Central Brazil, involving lands of the states of Mato Grosso, Mato Grosso do Sul, Goiás, Minas Gerais and the Federal District.

trees do not bear fruit.

It also appears less frequently in the states of Maranhão, Tocantins, Pará, Rondônia, Bahia, Piauí and north of São Paulo. Due to the demand for timber and the level of deforestation in the Cerrado, baru is threatened with extinction. A very healthy seed

Nutritional value: Rich in good fat; Many minerals; High nutritional value; High selenium content; Rich in thiamine; Rich in

rich in nutrients and vitamins, baru nuts taste similar to peanuts, cashews or chestnuts from Pará, and can be ingested whole,

Magnesium; Reduced risk of cancer; Rich in sulfur amino acids such as cysteine; rich in methionine.

crushed or toasted.

ATLANTIC FOREST ACAI Slogan: Atlantic Forest Acai

Nutritional value: Benefits to the heart; many antioxidant properties; Vitamin E, Zinc, Ideal for treating obesity; Important for cancer cure.

CACAO TREE

Value for the environment: The fruit of Juçara is grown in an environment of organic and wild production, based on agro ecological principles that include the responsible use of soil, water, air and other natural resources. It is currently on the Official

Slogan: The cocoa with origin

List of Threatened Species of Extinction. The reason: the clandestine extraction of its palm heart, with the sacrifice of the tree, even before its fruiting. Unlike other species of palm trees, when cut for withdrawal of palm heart, it does not regenerate.

Value for the environment: It is the evergreen tree that provides the fruit called cocoa. Belonging to the Malvaceae family,

It dies. Due to this irregular activity, Juçara is on the list of species threatened with extinction, and today it is already a tree

cacao originates from the rainy Amazon Basin in South America. The objective is to combat deforestation in the Amazon region,

protected by law.

in the midst of family farming, restoring degraded areas with native species combined with cocoa production. The demand for chocolate production is growing and worldwide. Nowadays, Brazil is the sixth largest producer of cocoa in the world, but still

Nutritional value: Richer than common açai; it has 350+ antioxidant components; High potassium value; High iron value;

can not meet its domestic demand. Besides being a mean of avoiding deforestation, cocoa plantations favor the local, regional

Great repository of mineral salts; High anti-inflammatory capacity; Prevents cellular aging; Reduction of risk of cardiovascular

and national economy. Diversified cacao plantations may look like a natural forest and are capable of protecting the soil,

diseases; Fights free radicals.

conserve water and maintain high diversity, and also offer other services such as carbon sequestration (5 t / ha / year) without having to do without of agricultural production.

LICURI COCONUT

Nutritional value: Rich in vitamins; Rich in mineral salts; Rich in magnesium; Rich in Flavonoids; It raises the quality of heart health; Improves mood.

Slogan: Bahia’s small coconut Value for the environment: The small coconut from the Brazilian backwood (“Sertão”), it is an almond of the fruit of a native

PEQUI TREE

palm tree, typical of the arid climate of the caatinga. The species spreads from northern Minas Gerais, Bahia, Pernambuco, to Alagoas and Sergipe. It is the main food of several animals, but mainly of the macaw that are threatened of extinction. The

Slogan: The anti-aging nut

survival of these wild species depends on the conservation and sustainable use of the licuri, since the reduction of the quantity of palm trees reduces the availability of feed to the animals and may contribute to their disappearance. All parts of the species

Value for the environment: It has in its interior and edible and little explored almond. The pequi, fruit of the pequi tree,

can be used. The licuri palm is a very important species for the traditional peoples and communities, agroextractivists and

is native of the Brazilian Cerrado biome. The pequi tree is considered the king of the Cerrado, because the tree provides

family farmers of many regions of the Caatinga and part of the Cerrado Biome.

the fruit and can be harvested from the pulp to the chestnut. Yes, just as we eat the cashew nut, pequi nut is delicious.

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Very used in regional cuisine in delicious dishes like rice with pequi or still as seasoning and raw material for the production of liqueurs and ice cream, pequi is a very versatile fruit. The deforestation of the Cerrado is limiting the size and ammount of

BRAZIL TASTY

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PINE TREE

the areas where the pequi tree occurs naturally. The cutting of the adult tree is forbidden by law, but many pequi trees are becoming coal.

Slogan: The appetite reducer

Nutritional value: High ammount of vitamins; High mineral content; High levels of Vitamin A; Vitamin B1; Vitamin B2, Vitamin

Value for the environment: Araucaria is one of the protagonists of this environmental drama, and is currently classified by the

B5; Vitamin C; Carotenoid richness; High antioxidant properties.

International Union for Conservation of Nature (IUCN) as a species at extreme risk of extinction, the last instance of alertness before being considered decimated nature. In the past, it was part of indigenous food.

BURITI TREE

Today, pine nut has a strong presence in the cuisine of the southern region of Brazil. It is impossible to visit the region in the autumn and winter months without falling into the temptation to taste or abuse this delight! Pine Nut is associated with cold,

Slogan: Source of vitamin A

warmth and parties in the south of the country. But the qualities of the pinion are not limited to the characteristics of taste and gustation. On the contrary, their nutritional aspects are relevant and, unfortunately, little publicized.

Value for the environment: A very high palm, native to Trinidad and Tobago and the Central and North Regions of South America, especially Venezuela and Brazil. It is also known as buriti coconut, buritizeiro, miriti, muriti, muritim, muruti, palm-

Nutritional value: Good source of zinc; Vitamin B2; High potassium; Minerals such as magnesium and iron; Rich in phosphorus;

of-marshes, carandá-guaçu and carandaí-guaçu. Its fruit, in addition to being rich in vitamins A, B and C, still provides calcium,

Cardiovascular health maintenance.

iron and protein. Consumed traditionally to the natural, the fruit of the buriti also can be transformed in sweets, juices, popsicle, liquor, wine, desserts of peculiar taste and ration of animal. The oil extracted from the fruit is rich in carotene and has medicinal value for the traditional Cerrado people who use it as a vermifuge, healing and natural energetic. Also used to soften

MACAUBA TREE

and varnish leather; it provides color, aroma and quality to various beauty products such as creams, shampoos, sunscreen and soaps. It is a species that appears along land temporarily or permanently flooded, preferring marshy areas and poor drainage.

Slogan: Hair Replenisher

Buriti oil is extracted from the chestnut that lies inside the fruit or its pulp, and its use goes from the cosmetics industry to the food industry.

Value for the environment: it is a palm tree that reaches up to 25 meters in height and has long pointed spines. It can be found in almost all of Brazil and so it is also known by other names, such as bocaiúva, macaúba, coco-slime and coco-de-espinho. The

Nutritional value: High content of vitamins; High mineral content; High Vitamin A content; Vitamin B1; Vitamin B2, Vitamin B5;

fruits are important for the native fauna, because they feed macaws, coyotes, capybaras, tapirs and emas. Its use goes from

Vitamin C; Carotenoid richness; High antioxidant properties.

fruit to wood. The pulp and flour removed from its fruits are rich in vitamin A and beta carotene and can be used to make juice, ice cream, cakes, breads and sweets. The leaves are used to make nets and fishing lines. The wood can be used to be used in

MANIOC

houses and other constructions in the field. Nutritional value: Strengthening of immunity; Bone development; Good antioxidant action; Rich in omega 3, 6 and 9; Rich in

Slogan: Tapioca, the flour without gluten

Vitamin E; Rich in vitamin C.

Value for the environment: Manioc, also known as cassava, cultivation has a close relationship with the formation of Brazil, especially with small-scale family farming. This species is still very important in the livelihoods of millions of small farmers in the country - especially in the northern regions - and plays a significant role in the diet of the rural population. Nutritional value: Edible starch, extracted from the roots of manioc or cassava, with which sweet and salty dishes are prepared. Practical, fast, versatile and low calorie, tapioca is an option that brings together, in a single food, good qualities that we need on a daily basis! “Sweetheart” of the nutritional diets, it is a healthy alternative to make up the morning breakfast menus or a delicious brunch, and even afternoon and evening snacks, with various possibilities of compositions and combinations. Alternative for gluten intolerant and allergic; Healthy source of complex carbohydrates for diabetics, It acts in the construction of bone mass and new tissues; Rich in potassium; Rich in fiber; Great for pregnant women; Source of vitamin C; Rich folic acid; Important in adolescent growth.

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2.2) Product aspects We chose some products with the Brazil Tasty profile based on the current installed productive capacity of the producers and according to the existing demand for export. During the SIAL gastronomy event, we will promote different ways of using the products, so that customers can have an idea of the result.

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2.4) Future products 1

Initially (already during its launch) Brazil Tasty will start offering products derived from 10 native species previously selected at the SIAL gastronomic fair in France (October 2018, according to the table above, at page 19).

We invite to our team Mirian Rocha, chef de cuisine with expertise on factories in Europe, also chocolatier with a master’s degree in marketing. She will do the experiments “in loco” during the fair. The packaging process for export will be developed by Brazil Tasty and not by the producer. In this way, we can guarantee the format for exporting and also the packaging of the products themselves.

In 2019 products derived from another 10 different native species will be launched and 10 more species on the following year until completing 50 native fruits in 5 years. The Forest Academy is planned to be initiated in order to find producers with the potential to specialize in forest extraction to increase productivity and increase quality of products, respecting above all the soil and local fauna.

At the headquarters in Rotterdam - Holland, customers and international buyers will be able to visit us and in the living room we will have a gourmet kitchen where a chef will promote tasting events for the clients. Our products are environmentally friendly and bring health benefits. And within the European culture, they can be developed and adapted to their market reality, also generating business to the International Internal Market.

In 2020, the plan is to enter the Chinese market.

Besides the products being sustainable and nutritionally very rich, the platform is innovative and solves the question of practicality in the purchases. With security and transparency, we will bring much agility to the processes (previously seen as problematic and expensive). We call these products new commodities, but with provenance.

Another important line of revenue, a consequence of Brazil Tasty’s way of doing business, is the sale of carbon credits.

Our brand will be registered in Brazil, Germany, France, Italy, Switzerland, England, USA and China. Our customer is the international wholesale buyer, such as industries, supermarkets, franchised markets, among others.

The concept of carbon credits arose from the Kyoto Protocol, an international agreement that was established in developed countries, which should reduce their Greenhouse Gas (GHG) emissions by an average of 5.2% between 2008 and 2012 in relation to levels measured in 1990.

2.3) The production

The Kyoto Protocol created the Clean Development Mechanism (CDM), which provides for certified emission reductions. Once this certification is achieved, those who promote the reduction of the emission of polluting gases are entitled to carbon credits and can market them with countries that have targets to meet. Fonte: http://www.brasil.gov.br/editoria/meio-ambiente/2012/04/entenda-como-funciona-o-mercado-de-crédito-de-carbono

We have the seasonality of production in relation to the climate and the ideal time of production. To clarify this theme we created a table of Sensitivity to Economic and Seasonal Cycles. Appendix 04 - Calendar of Production of Native Species 2018/2019 (Appendix - page 86)

By reporting their emissions and making the information public, companies benefit from tax incentives and raise the possibility of obtaining financing from socio-environmental results. “Whoever includes environmental attributes in products will have a competitive advantage. Not only will the term and price have value in the economy of the future “says George Magalhães, manager of the program GHG protocol of FGV. Fonte: https://www1.folha.uol.com.br/mercado/2017/10/1931009-novas-plataformas-on-line-negociam-creditos-de-carbonos.html

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3.1) Market overview Brazil Tasty’s field of action was defined through studies that prove where its target audience is. We carefully study the profile of people who are feeling the need to change their eating habits and the change in the purchasing choices of products that promote the difference in social and environmental issues. Currently, the mostly culturally ready market to receive the native products of Brazil, organic and with certification, is the European market. The studies put the USA ahead in volume of organic consumption, but the American market is more aggressive and less demanding, so we prefer to choose a public more concerned about healtha and the concept of Brazil Tasty (forest preservation). We find through studies conducted by the IFOAM (International Federation of Organic Agriculture Movements) / EU Group, on retail sales distribution: In terms of distribution, Germany (€ 7.9 billion) remains as the largest single organic market in the EU and Europe and the second largest worldwide after the United States. France (€ 4.8 billion) is in second place in a market that showed very dynamic growth in recent years (20%). The United Kingdom (€ 2.3 billion) followed by Italy (€ 2.1 billion) (see figure 4a). Switzerland remains the fifth largest market in Europe after Italy (see Figure 4b). Comparing organic markets around the world, the United States was the largest single market (43% of global retail sales), followed by the EU (38%) (See Figure 4c).

The market

SECTION

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3.2) Features and challenges FEATURES

CHALLENGES

1 Managing

generate

number

Supervising the companies providing

Overcoming the retrograde vision of a com-

businesses in considerable volume for the

seals and conformities and the producers

plicated business with the introduction of

producers.

guaranteeing the origin.

technology, security and quality of care.

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Confronting international competitors

Making the International WHOLESALE

Implementing blockchain within the triple

who apply low prices because they use

buyer to be easily prepared to place orders

marketplace and implementing a logistics

slave labor as in the production of cocoa

of any size with ease through the site.

system that is satisfactory for logistics

in Africa and/or they launder money with

operators.

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Pequi nut

Pequi’s pulp is very popular in Brazil, but most of the people do not know the nut inside the fruit, commonly used with rice. The other nuts lose in the European market due to its nutritional qualities, flavor and price.

Acai

Ten time more anti-oxidant than other açais (other brazilian specimens). This products has not reached Europe yet.

Pine nut

A brazilian product, it would compete with the European breads, but the difference is that is has no gluten and has completely different flavor and texture.

Tapioca

A brazilian product. It would compete with the European breads, but the difference is that is has no gluten and has completely different flavor and texture.

Buriti’s oil

Brazilian oil with exclusive specificities. There isn’t competition.

Macauba’s oil

Brazilian oil with exclusive specificities. There isn’t competition.

production, as the case of Colombia with Brazil nuts.

3.3) Competition Currently, we have no direct competitors. B2L2B is an innovative digital service providing platform. Like all disruptive innovation: it has the advantage of being the first mover and leading the market, but it has the burden of having to educate the consumer. With respect to the competition in the type of product for which we are generating business for our users, we have several situations, as seen below.

Product

Competition

Brazil nut

Producers from neighboring countries, such as Colombia, have lower prices due to the exploitation of people and low quality standards.

Cocoa

Africa is the largest producer nowadays but makes use of slave labor and child exploration.

Licuri coconut

Its price is almost 40% cheaper than the regular coconut, and its nutritional quality are equivalent. Besides having a stronger flavor and being more versatile, it is not much known in Brazil, and much less in Europe.

Baru nut

It has lower price than other nuts and a superior nutritional value. Also, it is not very much known in Brazil, although it is already part of the menu of many restaurants throughout Brazil.

3.4) Barriers to entry / leaving the operations Although, as mentioned before, we do not consider competition a threat as in the traditional concept of business, we believe that there are some barriers of entry that will give Brazil Tasty a competitive advantage: ● The complexity of the business itself (need for multifocal and interdisciplinary knowledge); ● High costs of technological development for integration of all fronts; ● High marketing and sales costs necessary to “educate” the end customer - supermarket or shopkeeper when buying “online”; ● Consumer acceptance / brand recognition; ● Adequacy of operation through Government regulations; ● Logistical shipment issues suitable for demanding customers and large distances to consider.

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3.4) Barriers for leaving the Market Leaving the business will not be difficult as there will be no investment in purchasing equipment or salable assets. On one hand there is no such option to sell to pay off debts. However, on the other, it facilitates the closing of operations. The cost of people leaving is low and there is no fixed investment. Most of the investment will be in intellectual capital.

Marketing and Sales

SECTION

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4.1) Overview

BRAZIL TASTY

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UNITED KINGDOM

ITALY

60 MM

Brazil Tasty is a B to L to B Company. This means that our consumer is the local distributor of the product (supermarket, shop, restaurant, etc.). In this way, all packaging and brand compounds designed for the retail gondola will not be necessary

SWITZERLAND

58 MM

86 MM

to Brazil Tasty. However, as the commitment to quality and provenance is our flagship, we need our packaging - for those who will distribute locally - to ensure proper preservation and sustainable disposal (bio-degradable). In addition, the entire purchase and delivery process will be done on the internet in a simple and agile way. As it is a process of buying large quantities and importing them, the customer not used to this should have contact with Tasty Brazil through a representative

AGE STRUCTURE AND ECONOMICALLY ACTIVE POPULATION

that “introduces” to the new way of operating and with whom the customer may have a relationship. We call these developers “Urban players”. Each Urban Player will have a compensation program that values both work scopes: dissemination of the

The European population is formed, according to the age structure by adults and elderly people in the majority. The levels presented

concept (brand diffusion) and closed contracts.

surpass the international averages. Age structure of Europe in relation to the world:

4.2) Target market, final consumer

15,4%

7,5%

EUROPE

27,4%

WORLD

DEMOGRAPHIC DATA Currently, the number of inhabitants of the European continent sums up 739 million people. This leads to a population density of 32 inhabitants per square kilometer. The result shows that the area is quite populated. In some areas where population density is highest, population density exceeds 100 inhabitants per square kilometer, generally these settlements are located in areas close to the main water sources (rivers). An example is the Rhine (Germany and the Netherlands), the Seine, Thames and Dust. The countries chosen by Brazil Tasty to begin operations are among the top 5 in population numbers:

68,3%

65,1%

0 to 14 years old

15 to 65 years old

Above 65 years old

Source: https://mundoeducacao.bol.uol.com.br/geografia/distribuicao-populacao-europeia.htm

GERMANY

FRANCE

Due to a lack of information on the consumer of extractive products worldwide, we are based on the consumer profile of socalled “organic” products in Europe. The authors KENNEDY JAMESTONY DE CARVALHO and SOUZA and RODOLFO ARAÚJO DE

82 million

62 million

MORAES FILHO of the RURAL FEDERAL UNIVERSITY OF PERNAMBUCO developed the table below based on the bibliography available on the subject.

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Our products meet the consumer profiles who:

Factors

Category

Characteristics

Driven by health concerns

Motivation Psychological

Knowledge (cognition)

Gender

Age range

AGUIRRE (2005); GRUBOR and DJOKIC (2015)

Want to know the source of what are buying;

Look for a conscious consumption - that does not harm the environment;

Look for nutritional and health benefits through food;

Use alternative medicine;

Prefer preventive medicine;

Do not consume artificial products;

Prefer to prepare their own food;

Do not buy by simply buying;

Do not follow fad;

10.

Are practicing sports activities;

Driven by the environment concerns

AGUIRRE (2005); CHEN, LOBO and RAJEDRAN (2014); GRUBOR and DJOKIC (2015)

Incentive to small producers in their country

AGUIRRE (2005)

Food with distinct flavors

CHEN, LOBO and RAJEDRAN (2014)

50% of all food consumed in Europe is distributed by an average of 10 supermarket chains. The other 50% are distributed by a myriad

Analyze the packaging

CHEN, LOBO e RAJEDRAN (2014); GRUBOR and DJOKIC (2015) AGUIRRE (2005); CHEN, LOBO e RAJEDRAN (2014); GRUBOR and DJOKIC (2015)

is directly related to the philosophy of Brazil Tasty that cements a more just relationship in the entire production chain. Note: This

Both sexes

Above 30 years (between 30 and 60 years)

Demographic

4.3) Target market, distribution network of establishments, fairs and even the internet. Large supermarkets are always concerned about the financial health of their suppliers. This respect for the stability of the producers question is what made Wall Mart not to be developed in Europe. According to the report of the European Food and Agriculture Organization (FAO), the European Food and Agriculture Organization (FAO), the Marche Polytechnic University and Naturland (IFOAM EU, FiBL, Marche Polytechnic University and Naturland) the

DETTMANN and DIMITRI (2010)

consumption of organic and natural food grew by 110% between 2005 and 2014. 22.4 Euros to 47.4 Euros). In the same period, the growth rate of food consumption, in general, remained almost constant, increasing by only 13%. In this way, supermarket chains need to adapt to the demand of this new consumer, which we have described above. It is a consumer who goes to the supermarket every day, giving preference to small establishments with great variety and guarantee of origin.

Education

Familiar or individual income

Reference

Higher education

Elevated income

AGUIRRE (2005); CHEN, LOBO and RAJEDRAN (2014); DETTMANN and DIMITRI (2010)

Between 2008 and 2012, as a consequence of the economic recession that punished Europe, many large supermarket chains went bankrupt and establishments specialized in organic food gained more space and professionalization. According to the report ORGANIC IN EUROPE PROSPECTS AND DEVELOPMENTS 2016 (IFOAM EU, FiBL, Marche Polytechnic University and Naturland).

AGUIRRE (2005); DETTMANN and DIMITRI (2010)

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4.4) Purchasing and sensitivity factors

4.6) Promotion and marketing strategy

The end customer of Brazil Tasty has, in addition to the growing concern for the preservation of the environment, the concern for

How to put Brazilian native products at the table of Europeans?

healthy eating. Preference for unprocessed products (fresh) and has the habit of physical exercises for maintenance of the body. This is

BUSINESS PLAN

not the fad of gyms in the 70’s. It is about a healthy lifestyle. This customer is attracted to the smart design of the stores and reads the labels on all packages to make sure that they are not consuming any item that they consider harmful to their body or nature. With the ease of consulting the internet, this end consumer wants to know the properties of each fruit or vegetable. They have no resistance to the experimentation of palates they do not know as their biggest dream (66%) is to live beyond the borders of their country. Source: Target Group Index BrY11w1+w2 (Aug ‘09 - Jul ‘10)

CHEFS To influence the culture of a people, the first people who need to know the flavors of our food, are the ones who cook. They are the main influencers. That is why we will be taking part in France’s largest food event, SIAL Inspire Food Business in PARIS, with prospecting of 160,000 visitors from 194 countries, 7200 exhibitors from 105 countries, 120 delegations, from 21 to 25 October 2018 in Paris Nord Villepinte. Our space is 32sqm. According to project - Perspective in 3D.

4.5) Market size and trends An important indicator of the trend for consumption of the products offered by Brazil Tasty is the increase of areas cultivated in Europe for the production of organic nuts. According to the report “ORGANIC IN EUROPE PROSPECTS AND DEVELOPMENTS 2016” (IFOAM EU, FiBL, Marche Polytechnic University and Naturland) - between the years 2005 and 2014 the growth of plantations for that purpose in all Europe was 221%. On our side, we can see a significant increase in the export figures for Brazil nut (also known as castanha-do-pará). According to the site www.comexstat.mdic.gov.br, until June 2018, we already exported almost the same amount of Brazil nut ($ 38,559,052.00) exported throughout the year 2015 - which was the best year so far, of the last decade - ($ 41,692,080.00). Brazil is the fifth largest exporter of cocoa in the world and export figures for organic cocoa have been rising in the last decade, but the export growth of “other fruits” is striking. According to www.comexstat.mdic.gov.br export of fruits such as melons, fresh papayas, fresh or dried bananas, fresh grapes, lemons and limes (fresh or dried), guavas, mangoes and fresh apples has been totally stable in the last 5 years. However, the “other fruits” section of the report shows an average growth of 11% a year since 2013. In this sub-section are Acai, cassava, buriti oil, etc. This shows that the foreign consumer continues to consume our best-known fruits, but is also

During the event, we will serve Acai in a Taylor machine (used by Mac Donalds) with Brazil nuts. The cocoa tea. Nibs of cocoa. Tapioca with fillings from the French region, and others. Also, we will be on the agenda of the event with special participation as the Brazilian Indian Almir Surui, presenting the Sustainability project of 285,000 hectares in the Amazon, and the curiosities of indigenous food.

consuming newer ones and increases demand year by year.

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NUTRITIONISTS AND NUTROLOGISTS Together with doctors and therapists. Addressing these professionals in the marketing strategy is important, since they are the ones who

BRAZIL TASTY

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4.7) Sales strategy

will check, confirm and approve the nutritional properties of the products, bringing confidence and transparency in the information. We will hold events scheduled by Urban Players with high potential customers. The event will be similar to a happy hour with companies coming together so everyone can taste different flavors and Urban Players will be able to invite their potential customers

ATHLETES

- who have been to the SIAL trade fair or not.

Athletes and health-oriented activities aficionados. This sphere of influencers are going to strenghen Brazil Tasty brand and the

The public of these events will be defined in the funding plan by the marketing and sales strategy team developed by our team

perception that its products are healthy and aimed at a healthy and natural lifestyle.

together with Sopexa, the marketing agency that will support it.

SOPEXA

4.8) Segmentation strategy positioning strategy

And to give this focus, the company SOPEXA, international communication agency, will conduct our MARKETING PLAN. Sopexa is a communications agency present in 41 countries with productive capacity worldwide. With 60 years of communication experience for Food, Drink and Lifestyle companies, Sopexa continues to move towards the latest innovations based on a partnership to develop

Our generic strategy (according to Michael Porter’s concept) is the differentiation for a NICHE target market. The positioning

striking four-way creative strategies with its customers. Its

of communication (advertising and public relations - press office) should be developed to reach the establishments that

work ranges from digital strategies to branding studies to

will effectively use the platform with a communication based on the opportunity to serve the target market increasing

the retail market.

final consumer: 1 - Concerned about the preservation of the environment (aligning our vision with the definition of the UN Sustainable

PERCEPTION OF THE END CONSUMER PROFILE

Development Objectives)/ 2 - Looking for ingredients with high nutritional value/ 3 - Linked to health and prevention.

CHEAP

The communication must emphasize: CRAFT PRODUCTION

MASS PRODUCTION

1 - The difference between organic products and forest extractive products and how the latter is most important for the preservation of planet Earth. Within the scope of products with the defense of sustainability, Brazil Tasty defends a deeper concept than simply agriculture without the use of agrochemicals; 2 - The ease of operation through the platform and how this system simplifies the normally complex relations of importation of the Brazilian products by the Europeans;

EXPENSIVE In the week after the fair, there will be a week for general attendance of the event and we will train with event format team that will be held in the cities of the marketing plan.

3 - The guarantee of delivery. Although it seems obvious the obligation to deliver what is sold, the history of Brazilian exporters is not the best. The communication needs to emphasize the fact that we have met the deadline promised for delivery; 4 - Quality above all (in products, packaging, service, logistics and technological interaction); 5 - Despite all these differentials prices will be fair and highly competitive; 6 - Local support in the European market.

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BRAZIL TASTY

4.9) Market segmentation strategy

BRAZIL TASTY

BUSINESS PLAN

4.11) Sales forecast We made a more realistic forecast according to export data but underestimated the values. For example, when we have a current export of açaí of US $ 22,000,000.00 monthly, we put US $ 183,333.33 according to the attached worksheet. And so on, following the data always from actual values of the existing market. We consider this the “worst case scenario”, according to the attached

GEOGRAPHIC SEGMENTATION AND LIFESTYLE

worksheet on page 83 (appendix 01). Worst scenario because we will participate in an internationally known event (SIAL), with the presence of opinion makers and

Initially the focus is Germany, England, France, Italy and Switzerland. In this geographical definition the most specific segment

purchasing decision makers who are there to see news and buy them. We will present relevant products for the beginning of the

is the consumers described in the definition made on pages 41 and 42.

year, such as cocoa, nuts and etc. Especially by having them in stock and we will not have to wait.

PRODUCT-USER TARGETING

The second worksheet (page 84 - Exhibit 02 - expected scenario) is an average turnover, which we expect to arrive in 1 year. And the third spreadsheet is our initial goal, which is far from today, but we feel like the best of cases. page 85 - appendix 03 - best

The customers that will use the platform are Europe’s establishments (supermarkets, shopkeepers, restaurants, etc.) regardless

case scenario)

of size or purchasing capacity that serve the end consumer audience. For this section, please refer to the Sales Forecast in the appendix.

4.10) Price strategy The final price of the products in Europe will always depend on the offer by the local producer market and the logistics operator, since Brazil Tasty’s profit is uniform. A single freight system (“Ex Works”) was previously chosen to: 1 - Facilitate the operation for those who buy, since the modalities of freight and prices are many and require deep knowledge of logistics. Usually companies that want to import end up hiring someone (or another company) who knows the details of costs and forms of freight and pays more for it. 2 - Facilitate products to be taken directly from the producer. If the importer already has difficulty defining the issues related to freight and logistics, imagine the small extractive producer who does not even know where to look for this information. It has long distances to be traveled until shipment to Europe and cannot afford the high costs of this operation. The current export operators in the market operate with inefficiency and disorganization and to cover their costs they charge high margins. With a percentage of 8% on operations Brazil Tasty will be able to offer competitive prices by investing in technology and expertise. Our intention is to earn less initially to ensure the constant gain of the producer and increase the volume.

BUSINESS PLAN

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BUSINESS PLAN

5.1) Development overview We will start what we call “phase 2”, which is the execution of the plans we have brought so far and with the team selected for the launch of Brazil Tasty in the market. Fundraising influences the beginning of the activities of the entire team in October 2018. That is why it is the first point that we place today as important after the conclusion of “phase 1” (concept development and first steps of the Brazil Tasty project). We have some investors under study, which provides us with enough reassurance to move forward with the next steps. The products are pre-selected, awaiting the platform for general registration of producers and launch for international business team. Some important people and companies that will be part of the collaborative management framework, such as partners for participation quotas that play a high degree of importance in Brazil Tasty technical decisions, will be defined in August 2018. The platform should start the final development in early August for completion in the same month. Platform testing should start in September 2018. In September, the platform should be released for the teams, mainly the international business and logistic teams, to start their use tests. The Recife office, where the headquarters of Brazil will be located, will begin to be studied in August and will start the facilities in early September. The interviews for team selection will be made at the end of August, with the intention of starting the activities in September, mid-second week. We will define the space to be rented in Rotterdam in August to start activities in September. The team should be studied and defined in August. The definitions with the company Invest In Holland, will give us the direction for our installation in the country and general procedures, https://investinholland.com/invest-in-holland-network/rotterdam-partners/, and we will make contact in July 2018 to begin the studies and define until the second half of August 2018.

Development

SECTION

We will begin training the teams in early October 2018. The final design of SIAL, drawing and detailing of architecture, will be completed in July 2018. We have already gone to Paris and selected 3 companies for the quotation of the execution of the space of the event as well as potential candidates that will be defined in the month of August. In September, the project begins to run for delivery of everything in October. For SIAL, we made a menu with news for every day that will be synchronized with the marketing plan of the company SOPEXA, which will do the marketing actions. After the SIAL, we will train the team that will make an ITINERANT event of Brazil Tasty in places with marketing and sales approaches. The finalization of the marketing and sales plan will be throughout August. We will move on with the events after SIAL until the next big fair scheduled in Germany in 2019.

BUSINESS PLAN

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5.2) Development timeline PLANS FOR 2018 / 2019

1 // 2 // 3 //

10/18

11/18

12/18

01/19

02/19

03/19

04/19

05/19

06/19

CHOICE OF PRODUCTS

5 //

MANAGEMENT DEFINITION

9/18

PLATFORM DEVELOPMENT

4 //

7 //

8/18

FUNDRAISING

PRODUCERS REGISTRATION

6 //

7/18

PLATFORM TESTING

RECIFE’S OFFICE DEFINITION

BUSINESS PLAN

BRAZIL TASTY

PLANS FOR 2018 / 2019

8 //

8/18

9/18

10/18

11/18

BUSINESS PLAN

12/18

01/19

02/19

03/19

04/19

05/19

06/19

RECIFE’S OFFICE SET UP

9 //

ROTTERDAM’S WAREHOUSE DEFINITION

10 //

ROTTERDAM’S WAREHOUSE SET UP

11 //

MARKETING AND SALES PLAN DEFINITION

12 //

PURCHASE OF GOODS FOR SIAL

13 //

PURCHASE OF GOODS FOR THE WAREHOUSE

14 //

DEFINITION OF RECIFE’S TEAM

7/18

BRAZIL TASTY

BUSINESS PLAN

BRAZIL TASTY

PLANS FOR 2018 / 2019

15 // 16 //

9/18

10/18

11/18

12/18

01/19

02/19

03/19

04/19

05/19

06/19

RECIFE’S TEAM TRAINING

17 // 18 //

FINAL PROJECTS FOR SIAL

EXECUTION OF SIAL

20 //

START OF CUSTOMER SERVICES AFTER SIAL

21 //

BEGINNING OF EVENTS AFTER SIAL

8/18

BUSINESS PLAN

DEFINITION OF ROTTERDAM’S TEAM

ROTTERDAM’S TEAM TRAINING

19 //

7/18

BRAZIL TASTY

BUSINESS PLAN

BRAZIL TASTY

BUSINESS PLAN

5.3) Development expenses DEVELOPMENT ACTIONS COSTS FORECAST PLAN (2018/2019) 01

Fundraising

€0,00

Platform development

€0,00

Choice of products

€0,00

Producers registration

€0,00

Management definition

Platform testing

€0,00

Recife’s office definition

€0,00

Recife’s office set up

Rotterdam’s warehouse definition

Rotterdam’s warehouse set up

Marketing and sales plan definition

Purchase of goods for SIAL

Purchase of goods for the warehouse

Definition of Recife’s team

€0,00

Definition of Rotterdam’s team

€0,00

Recife’s team training

€5.000,00

Rotterdam’s team training

€5.000,00

Final projects for SIAL

Execution of SIAL

Start of customer services after SIAL

€0,00

Beginning of events after SIAL

€0,00

TOTAL

€15.000,00

€10.000,00 €0,00 €20.000,00 €100.000,00 €10.000,00 €300.000,00

€0,00 €50.000,00

Management

SECTION

€515.000,00

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BRAZIL TASTY

6.1) Company organization

BRAZIL TASTY

BUSINESS PLAN

This is the organization chart of the initial phase. In the second

The logistics operation will be coordinated by a specialist

phase, we will begin to include the “ECO Players” by regions,

in Europe, Rotterdam. This will follow the development of

Brazilian biomes, below the organization of Leonardo Ribeiro

the platform and the implementation of operations from

(Production Manager). We will have 06 (six) “ECO Players”,

September. A “LOG Player”, focused on the national logistics

one in each Brazilian biome.

operation, will be chosen to support the international logistics in Brazil for Europe.

The company will be headquartered in Recife, Pernambuco, with the following sectors: The “ECO Players” are university students who are involved a)

General administration;

National logistics;

in the areas of biology, agroforestry, production engineering,

In the future, we will have another “LOG Player” in Europe,

Production;

National support / chat.

agricultural engineering, zoology, biotechnology or the like.

to attract new companies operating logistics, control and

These will be part of a new team to be formed to control

supervision. The LOG Players are young students of this

production in the defined areas (BIOMES). They will also

matter, who want to develop this area in an efficient way and

attract new producers, with control and supervision.

with Artificial Intelligence technology.

Na Europa, teremos um braço com: a)

Warehouse for goods in transit;

Products directors;

Logistics directors;

Products management;

For the department coordinated by Claiton Biggoweit of

We are developing the PLAYERS rules in a modern, innovative,

International logistics;

Business development;

international business, we will have the “URBAN Players”,

and fun format with games and financial rewards that will give

Directorship;

Public relations.

who are our agents of accounts in the European market.

them the incentive to invest their time and add to experiences

All potential client recruitment and business development

within our Brazil Tasty platform.

will be provided by this team. We currently appoint him as

6.2) Management team

manager, and we only have one “URBAN Player” who will be

The platform will be developed by a partner company, now in

under his command, Sophie Liu, in England. But the others

negotiation with PWC (PricewaterhouseCoopers), which will

will be contracted with the company’s development from

join us with the intellectual capital while acquiring 10% of our

early October 2018. Their role is to help the client develop

organization as partners by quotas of participation (SCP).They

new products extracted from the species exported by BT, to

also integrate their team in the areas of international and

follow the process from start to post-sale.

national accounting, and the legal department of Brazil Tasty.

They are young, creative, students of industrial design,

The financial department will be led by a company that will

product design, economics, administration and others

join us with its intellectual capital, directing the management

who can give a good notion of business development and

of the organization in exchange for 2.50% of shares of profit

expansion possibilities. They need to appreciate physical

(SCP). We are studying some companies for this sector. It is

wellness and good nutrition, have good taste, and relate well

required for the company to be acting in a modern way in the

to people. They are opinion leaders.

market with innovative management of virtual currencies and various forms of receipt and payments. The administrative

For the development of the business, we will have the support

and human resources department is coordinated by Taís

and mentoring of Mirian Rocha, who is a Teutonic-Brazilian

Schmidt, who works in the company and is a shareholder, at

specializing in cocoa, patisserie and chocolatier. She has a

Brazil Tasty’s headquarters in Brazil.

vast knowledge of cacao in Brazil and knows how to merge Brazilian flavors with “Terrois” regions of Europe. This is part

In the central structure we have Alexandre Yamamoto,

of the use of the species for the food industry. In Europe, we

developing the platform along with the partner company

will have a chef chosen and managed by her to work on day-

(PWC), focusing on user experience.

to-day events to support Claiton’s team. Michelle approves products to be accepted on the platform, is

For the area of cosmetics, we will hire, in Europe, an “expert”

knowledgeable on CODEX Alimentarius and the international

in the area. We will do the same business development work to

legislation to be followed by Brazilian producers, and guides

support our clients with suggestions of use for new products.

and defines type of product suitable for the European market.

BUSINESS PLAN

BRAZIL TASTY

BUSINESS PLAN

Mariana was the designer who created the brand’s visual

Developments State of Pará (2007), and a master’s degree in

region, cataloging villages, cemeteries, clashes and other

is to compare the theoretical side - science - and the practical

identity and manual. (BRAND MANUAL ANNEX). The whole

Plant Production-Agronomy by the Rural Federal University of

community points of interest.

side.” And that’s what made the difference in our choice.

layout of the site was supervised by her, which defines the

Amazônia (2010). She is currently a researcher at the Brazilian

whole visual concept of Brazil Tasty. She is a freelancer and

Agricultural Research Corporation - Embrapa Amazônia

During the COP 15 meeting in Copenhagen in 2009, he

We are negotiating the hire of someone responsible for

works for a job.

Oriental.

presented the Suruí Carbon Project, winning the Maia Lin

agroforestry engineering and a quality supervisor to settle

Prize. In 2011, he received the leadership award of the

our technical staff in August 2018, when we will find two

To make the press services and promote Brazil Tasty in special

Many Brazilian Indians are exploited in Brazil or treated as

Bianca Jagger Human Rights Foundation. He was considered

teams from universities in São Paulo.

places where we have potential clients, we have the advice

incapacitated, being excluded from the negotiations and

by Fast Company magazine as the most creative person in

of Sophie Liu, resident in London, England. She has vast

represented by people who do not respect their people.

business in Brazil.

to promote business, which is great for penetrating into more

We named the Brazilian Indian Almir Suruí of the Paiter

We chose a nutritionist to be our nutritional counselor and to

diverse places. We consider her profile as Public Relations of

Suruí people as a partner with quotas of participation of

approve internationally the recipes for the health and sports

All members of our team have the DNA of Brazil Tasty and

Brazil Tasty, and in the region of England as URBAN Player.

Brazil Tasty, so those subjects about extractivism were

area. Mona Nemmer was named head of nutrition for the

agree on the need to change their thoughts and attitudes

discussed with them.

Liverpool football team when she joined the Bayern Munich

regarding global warming.

It is very likely that we will have to include one more or take

knowledge of countries throughout Europe and her specialty is

another, but this is foreseen in the quota distribution plan.

In Europe, we will hire a person specialized in digital marketing

with

excellent

writing

skills

for

club in July 2016.

content

He is a Brazilian indigenous leader. At the age of 15, even

development of Brazil Tasty. This person will advise us on

though he spoke with difficulty the Portuguese language, he

Mona moved to Bayern after serving as chef and nutritionist

the work that SOPEXA will develop.

studied Applied Biology at the Catholic University of Goiás.

for the German Under-21 team for four years, also being

Back in Rondônia, he worked in the Metareilá Association

responsible for all the youth teams since 2009. She was

The entire collaborative team have a share in the company’s

of the Suruí Indigenous People, promoting environmental

studying nutrition and realized the subject composed of

profits and support the direction of board decisions. Rodrigo

protection and of indigenous culture.

practical and theoretical components. She says, “I’m not a

Polisel is a Biologist (USP), Master and PhD in Botany, and

They also have the welcoming profile and an internal strength to achieve goals and break paradigms and barriers.

classic nutritionist, as most people would think. My great thing

a founding partner of Brazil Bioma. Since 2008, he has

In the 1990s, he began seeking partners for research on

offered extension courses in botany and environment at the

culture and socioeconomics. He first obtained the support

Juquitiba / SP field base. area of vegetal taxonomy, having

of the National Indian Foundation and the Ministry of

already taught and certified more than 1,400 professionals

the Environment. He then developed with researchers of

and students from all over Brazil, including analysts of IBAMA,

the Kanindé Ethno-Environmental Defense Association

Businesswoman in the textile, cultural, and artistic industry in China and Brazil.

CETESB, Secretaries of Environment, Environmental Police,

ethno-environmental

Brazilian naturalized after spending years living in Rio de Janeiro. She was vice

among others.

diagnoses and indigenous land management plans, later

president of the Chinese Association in Brazil, where she is now a permanent

applied to other indigenous lands in Brazil.

consultant.

biologist. He is a Full Professor of the Department of Ecology

Faced with the problem of illegal logging, he implemented

In the years that she was in Brazil, she contributed to the cultural exchange

[2] at the State University of São Paulo, in Rio Claro, São Paulo.

a reforestation project in 2005. He took the necessary steps

between the two countries. In her spare time, she spent her time in the

Galetti’s work focused on the analysis of the ecological and

from the federal government to protect Sete de Setembro,

Botanical Gardens of Rio de Janeiro drawing the Brazilian flora with the botanical

evolutionary consequences of de-faunation. He was honored

which is threatened by loggers. He accepted the invitation

illustrator and biologist Paulo Orminto, where she was very close to Brazilian

by the WWF in 1998 and was a Tinker Fellow at Stanford

to lead the Ethno-Environmental Department of COIAB, in

specialties and where she aroused her special affection for them.

University and visiting professor at Aarhus Universitet,

Manaus, as a way to escape the threats he had been suffering

Denmark in 2017.

in his homeland.

Anna Christina Monteiro Roffé Borges holds a degree in

In 2007, he became advisor to the National Council of

Production Engineering from the State University of Pará

Indigenous Policy (CNPI), where he defended his proposals

(2005), a graduate degree in Agronomy from the Faculty

for the management of indigenous lands. In the same

Developments in the national and international business areas; Relations with investors and banks; Selection of producers for

of Agricultural Sciences of Pará (2002), currently UFRA,

year, he proposed to Google a project to use satellite

the platform.

a specialty in Production Management in Agroindustrial

images of the Surui reserve for ethnic mapping of the

methodology

for

participatory

Ji Jing Jing | Chief Executive Officer (CEO)

Mauro Galetti is a Brazilian ecologist and conservation

In 2016, she started the Brazil Tasty project with Flávia Guinans. Roles in Brazil Tasty:

BUSINESS PLAN

BRAZIL TASTY

Flavia Guinans | Chief Operating Officer (COO)

BUSINESS PLAN

Leonardo Ribeiro | Production Manager

Brazilian businesswoman, designer, native of São José dos Campos/SP/Brazil.

He has been an IT professional since 1993 in the following areas: IT Instructor,

She was born in Mato Grosso do Sul state. She studied Architecture, Economics

Programmer, PMO - Projects Office, Support and Systems Analysis.

and Administration. He currently works as Systems Analyst in the area of Requirements / Implantation She did his first internship at the Planning Department of the State of Mato

for several companies in RJ.

Grosso do Sul, calculating the IPCR during Brazilian Real Plan at age 16. In Rio de Janeiro, she had professional experience in architecture and decoration projects.

He has a degree in programming from PUC-RJ, a Technological Graduation in

She was a pioneer in special lighting in Brazil, becoming a specialist in fiber optic

Hotel Management from SENAC-RJ, a Postgraduate in Analysis and Projects

lighting with SUPERVISION / USA and electroluminescence with the company

from PUC-RJ, and currently studies History at Estácio de Sá College.

LYTEC / Israel, and launched the Versati Spas in the state of Rio de Janeiro. In 2016, she started the Brazil Tasty project with Ji Jing Jing. Roles in Brazil Tasty:

Roles in Brazil Tasty:

Platform development; Brand concept development; Implantation of company and acquiring of talents for the organization;

Responsible for the Management of Producers; He works with the business development team.

Selection of producers for the platform. Initially:

Alexandre Yamamoto | Chief Experience Officer (CXO)

Registering of selected producers, gathering of our needs, and acting to provide solutions of difficulties for producers. Negotiating deadlines for compliance with the Brazil Tasty’s agenda, organizing the time of all those involved to meet

Born in Sao Paulo/Brazil, he became interested in graphic and web design at

the goal of registering products on the platform. The registrations, in the first phase of platform, are done directly in

the age of 12, in the year 2000. Self-educated, he learned the basics of HTML,

English language.

CSS and JavaScript and started creating author content websites just for fun and to entertain friends. He coursed several complementary courses and some

During product formation, together with Michelle Fiad (Product Management) and with Mariana Solis (Graphic Design), they

informal freelances until 2006, when he moved to Japan. In 2008, he got his

will get to the ideal product, the final result.

first job in graphic design at ClicK’s Japan, working as web designer, art director, and designer while also doing some freelance jobs as a photographer. In 2012,

After everything is agreed upon and approved by the clients, the products will be launched on the platform and sequenced by

he returned to Brazil to start academic studies in Pernambuco. He graduated

our marketing team in the foreign market. A contract must be sealed between the parties (Brazil Tasty and Rural Producer).

in graphic design at Unibratec, receiving the academic honor award as the best

Our model contract will be forwarded to the producer (with a copy sent to our legal department - Dr. Nehemias Gueiros).

student. He was an intern for 1 year in an advertising agency and worked for 3 years in an IT company acting as UX / UI designer. Alexandre speaks fluent

The legal department should take charge of collecting a closed contract. The positioning of the business department (Mirian

English and intermediate Japanese.

Rocha) will be essential for the definition of final products.

Roles in Brazil Tasty:

Second role:

Development of the platform and user interfaces; Responsible for the user experience design of the products and services of

He will initiate the gathering and selection of producers for the platform; After the sales volume reaches goals 2 and 3, team

Brazil Tasty; In charge of bringing the holistic experience design to the board and making it an intrinsic part of the company’s

inclusion actions will be introduced, so the choice of new team members will become necessary, and Biome Collectors will

strategy and culture.

begin to act; Manages the biomes gatherers; He distributes everyone’s role in quality control and product benefits, but mainly in the quality of life of everyone involved.

BUSINESS PLAN

BRAZIL TASTY

Claiton Biggoweit | International Business Manager

BRAZIL TASTY

BUSINESS PLAN

Mirian Rocha | Business Development

Born in Porto Alegre, Brazil in 1972, Claiton is a married economist who

Graduated in Advertising from UFF, with an MBA in Marketing - IBMEC (RJ, Brazil). In 2004,

graduated from the Pontifical Catholic University of Rio Grande do Sul. Resident

graduated on École Ritz Escoffier (Paris, France) on Patissiêr and Maitre Chocolatier / Cacau

of Munich, Germany.

Fevrier, which stimulated her research, consultancy, and academic activities. In Germany, she took a post-graduation course in Pedagogy for Gastronomy and worked for 8 gourmet schools,

He has worked for 23 years as a manager in the commercial area for companies in

such as the Genuss Academy, among others. A training by the Deutsch Wein Institut served

the energy, internet, team training, and food industries.

as the basis for the collection of harmonies chocolates, created in 2008 and repaginated in 2010 and 2015. As a spokesperson for Brazilian cocoa, she advised Brazil at the Salon du

Has experience in consulting for companies, industries and startups.

Chocolat from 2008 to 2012 in Paris and signed the first Grand Cru Brazilian chocolate in Paris 2011. In June 2015, she presented Brazilian cocoa and its terroirs to Chef Alain Ducasse and

Guest speaker in undergraduate courses.

his entourage. In 2012, she returned to Brazil to join the first gourmet chocolate education group in Brazil. She has been working as teacher and consultant at Escola Castelli (RS, Brazil)

Participant in television programs regarding entrepreneurship and innovation.

University of Ilhéus and CIC (BA, Brazil) University LA Salle/RJ/Brazil, and Ital/SP/Brazil.

Roles in Brazil Tasty:

Hunting for customers in Europe and developing business for the platform; Identifying strategic trading opportunities to generate

She is prepared to develop other ways of presenting our products to other civilizations. She will use her cooking expertise to act

profit for the organization; Recognizing good opportunities; Negotiating and closing deals successfully; Setting up the sales team in the

in an indirect way, bringing the customer to the tasting, and by presenting revenue and formats to customers who can replicate

markets established by the marketing plans; Promoting business; Achieving financial goals and training staff to play the best business

them in scale in their organizations. She complements Brazil Tasty’s definition of products, working along with the product

roles; Building relationships with customers, making presentations and proposals; Seeking knowledge of market conditions.

manager and the international business manager. In the event of being a sole shareholder (SPC) member, she will be in charge of training and managing a representative chef to assist us within Brazil Tasty on day-to-day work.

Michelle Fiad | Product Manager

Nehemias Gueiros | International Lawyer / Trademarks and Patents

Michelle Fiad, Brazilian, is fluent in English and French and currently a student of German. She has a graduate degree in Business Administration from the USA.

He has been practicing law in Brazil and abroad for more than 25 years. From 1985 to 1991, he worked in two multinational music companies, CBS Records and BMG

She lived for four years in Montreal, where she studied French and interior design.

Ariola, heading the Legal Department. He later worked in reputed law firms in Rio de

She worked as a businesswoman in the Brazilian real estate business for 6 years.

Janeiro, such as Sergio Bermudes, Prisco Paraizo, Cattley & Carvalho Neto and Tostes & Associados.

A yoga practitioner since 2012, she cares about a way of life that values responsibility to the environment as a way to preserve and minimize negative impacts for it.

He acts mainly in the areas of Copyright and Entertainment, Intellectual Property, Licensing of Content (music, cinema, theater, television and the arts in general) and

She seeks to have a healthy and sustainable lifestyle with an environmental

Internet Law (CyberLaw).

conscience, and she holds the expectation of contributing to the preservation of the planet and the improvement of the lives of all and of the lives of future generations.

He is fluent in English, German, French, and Spanish, spoken and written.

Roles in Brazil Tasty: Roles in Brazil Tasty: Definition and approval of packaging and products; Support to producers; Research of new technologies and new trends. Direction of legal issues along with the partner company (PWC).

BUSINESS PLAN

BRAZIL TASTY

Tais Schmidt | Administrative and Human Resources

BRAZIL TASTY

BUSINESS PLAN

Mariana Solis | Graphic Designer

Graduated in Social Communication from UFMG and graduated in Marketing

Born in 1989, she is a graphic designer living in Rio de Janeiro - Brazil and graduated

Administration from FGV and Services Management at IBMEC. She was Director of

in Design - Visual Communication at PUC-Rio in 2011.

several companies in several areas of activity (Health Plan, producer of websites and newspapers such as the extinct Gazeta Mercantil - Investnews.net - and Folha de S.Paulo).

She has experience with various engraving techniques and has worked with Animation Design at Chapa Studio company from 2010 to 2012 and Cultural

He participated in the foundation of the “start up” of online education B-education

Production Design at M’Baraká - Culture, Design and Strategy from 2012 to 2016.

in 2000, doing the whole process of developing the company until the sale of the same company to a North American group of investors. She has lectured on various

She currently works as a freelancer, participating in various projects for companies

subjects: Personal Finance, Career Management, Networking, Sales, among

and social institutions, but her main focus is on cultural projects.

others, for audiences of up to 350 people in companies of various sizes. Some examples: TIM, Brasilcenter, Memorial Group. She is currently a businesswoman and business consultant for strategic planning, family succession, and sales. Roles in Brazil Tasty:

Roles in Brazil Tasty:

General Management; Human Resources Management; Follow-up and execution of organizational culture procedures.

Contracted for specific services (Self-employed).

Sophie Liu | International Public Relations and England’s Urban Player Born in Taiwan, she moved to the UK at the age of 17, where she lives today. She

FINANCIAL MANAGEMENT We are choosing a group of people to run this department. We have 3 options being evaluated (under negotiation).

has knowledge of 150 countries and their cultures, having become passionate about healthy lifestyle choices that are beneficial to the world globally.

Roles in Brazil Tasty:

She has a master’s degree in Administration and certification in Gemology.

Treasury. This division of the financial department is responsible for the company’s cash flow, which means that they

She created several commercial ventures in real estate investments, jewelry,

provide daily control of the inflows and outflows of money; Account management; Accounting; Financial planning; Risk

and investment consulting, all of which had connections in Asia, Europe and

management; Tax management; Investor relations.

America. This experience allowed her to build an extensive international network of contacts. She is fluent in English and Chinese.

Roles in Brazil Tasty: Main function is promoting businesses and representing us for press and government agencies as well as institutions like UN, etc. She also plays the role of an Urban Player in England, capturing customers, maintaining them, and increasing sales.

6.3) Property of the company Brazil Tasty is the intellectual property of Ji Jing Jing and Flavia Guinans. The company’s equity division is 66.67% for Ji Jing Jing, as she is the angel investor, as well as a mentor and 33.33% for Flavia Guinans. The management power and profitability of the company must respect the corporate division of the company. We share part of our quotas with a team that holds intellectual capital that will act in an executive capacity or not, each with its own specificity. The division of profits and quotas is as follows:

BUSINESS PLAN

SCP PAYMENT

WHO PARTICIPATES

BT-01

Ji Jing Jing

12,50%

BT-02

Flavia Guinans

12,50%

BT-03

Leonardo Ribeiro

1,25%

BT-04

Michelle Fiad

1,25%

BT-05

Alexandre Yamamoto

1,25%

BT-06

Mirian Rocha

1,25%

BT-07

Sophie Liu

1,25%

BT-08

Logistics

1,25%

BT-09

Tais Schmidt

1,25%

BT-10

Nehemias Gueiros

1,25%

IN-01

Ji Jing Jing

12,50%

IN-02

Investor

10,00%

BK-01

Bank 2

2,50%

MK-01

Sopexa

2,00%

PW-01

PwC

TC-01

Rodrigo Polisel

1,00%

TC-02

Almir Suruí

1,00%

TC-03

Anne Roffé

1,00%

TC-04

Mauro Galetti

1,00%

TC-05

Ester (under evaluation)

1,00%

TC-06

Agroflores

1,00%

TC-07

NGO

1,00%

TC-08

TO BE DEFINED

1,00%

TC-09

TO BE DEFINED

1,00%

REINVESTIMENT

10,00%

MARKETING BUDGET

5,00%

INVESTMENT

4,00%

TOTAL

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PROFIT DISTRIBUTION

10,00%

Operations

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100,00%

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7.1) Operations strategy

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Selling in Brazil Tasty All producers that are interested in becoming a part of the Brazil Tasty Ecosystem must go through a series of screening procedures. First, a Brazil Tasty member will reach out to these producers to make sure they meet the BASIC checklist. Producers can be

Before beginning operations, our goal is to complete the

classified in three categories:

integration between the all the different key parties to become a seamless functional group.

a) Advanced – Plan 2018/2020 b) Average – Plan 2020/2021

1) ONU;

c) Low – 2022/2024

2) Ministério do meio ambiente; 3) Ministério da economia e planejamento;

If the producer is classified as ADVANCED, they will move on to the next stage which is internationalization of the company and its products:

4) Ministério das relações exteriores; 5) IFOAM associações;

- Verify the export capacity of the company;

6) EMBRAPA e centros de pesquisas;

- Understand the tariffs and restrictions;

7) Receita Federal (DU-E) nacionais e internacionais (INTRA);

- Elaborate a plan to internationalize the company;

8) Instituto Trata Brasil (ONGs)

- Verify if the export price is competitive; - Verify if the product to be exported qualifies for any preferential tax treatment;

It should start in August 2018, after the review of the beta

- Make sure that the products are aligned with the international demand and follows the CODEX ALIMENTARIUS;

version of our digital plataform.

- Certification conference; - Develop a plan for commercialization and marketing; - Develop packaging; - Others. After the conclusion of this process, and a contract is established with the producer, we will add the new company to the Brazil Tasty

7.2) Scope of operations

Platform with photos, mockups and price charts. From there on, our international sales team will proceed with the next steps. Our international sales team will go through rigorous training to better understand the product. Together the marketing company, the sales team will establish the goals for said product.

Our operations runs on two fronts: INSTITUTIONAL Brazil Tasty has a social and economic role in the international relation between Brazil and Europe. With these roles in mind, we plan to direct our capital in the transactions between buyers and sellers of our natural products and carbon credits in environmental areas that are devasted. Our efforts will be directed towards products that employ responsible methods and can promote a sustainable development for the local environment. PLATAFORM We have 3 operations.

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BECOMING A LOGISTICS OPERATOR

BUYING ON THE BRAZIL TASTY PLATFORM International buyers (importers) can easily navigate and look through the selection of products from numerous Brazilian regions offered on the platform. Once the desired products are selected, they must create a PRE-INVOICE. Next, they have to understand the SHIPPING RATES, and familiarize with the Logistics Operators and the methods of transportation (Air, Ground, Sea etc.) and the prices associated with the different methods on the PRE-INVOICE. The buyer is free to reach out to the different Logistics operators and better understand the procedure and get help with the best transportation method. There is also the option to create a Virtual Negotiation environment between the buyers and the interested Logistics Operators. Once payment is complete, all the parties that are involved in the transaction will receive an official INVOICE. The platform will then notify the producers that payment is complete. The producers will then launch an electronic invoice which synchronizes with the DU-e and provides complete access to the product’s internationalization. The logistics operator then handles the product and uses the established transportation methods to deliver it to the international buyer. The whole process is monitored closely on the platform to make sure that the operation goes smoothly. Once the products arrive and the Buyer accept the products, payments is given to the different parties concluding the entire process of purchase. Our international sales team then will reach out to the buyer for our post-purchase procedures. The operation inside the platform:

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7.4) Legal, political and economic factors Both national and international political landscapes affect Brazil Tasty’s operations. In order to ensure optimal operation and positioning, Brazil Tasty team went through research of legal and political aspects of the business. Below are the takeaways from these studies: 1 - All Brazilian exports are exempt from taxes in every country We will develop an inhouse team of software and IT developers. Our database and all the information will be stored on the cloud. We’ll be employing CRM and ERPs by ORACLE cloud and logistics integrated in our platform with the new Revenue Service DU-E system and INTRA.

2 - REPES – Social Exemptions for Technological Innovations

We’ll also have insurance to protect each of the involved parties, the producer, the logistics operator and the buyer. The payment

“For all those whose objective is to develop a software or a technological service that will aid the economic growth, the

to the producer is only cleared when the importer has received the merchandise. In the second stage, the buyer will be able to

Brazilian Government created the REPES.”

extend letter of credit to the importer in order to accelerate the payments in Brazil. “To qualify for such a treatment, the company shall have exports to exceed 50% of their company’s gross revenue. This law was created in November 21st, 2005 and allows those that qualify to be exempt from social commitments and contributions. We qualify in two fronts:

7.3) Location

Our sales and exports, and technology platform are two areas that will contribute to Brazil’s economy and cultural development. By qualifying for the REPES treatment we are exempt from the below requirements:

The main office will be located the Northeast Region of Brazil under jurisdiction of the governmental Agency SUDENE (Superintendency for the development of the Northeast) due to fiscal incentives (Described in 7.4) and closer proximity to the producers. The exact location is still under discussion. The European office will be located in Rotterdam along with our storage warehouse. This was decided due to logistics reasons and fiscal incentives (described in 7.4) that the location provides.

I – Social commitments and contributions on top of gross revenue from internal market transactions; II – Social commitment contributions necessary to importers; III – Taxes on industrialized products. Including imports without equal or similar substitution locally. Our contribution to national development in the software and technological service fronts also exempts us from the below requirements: I – Social commitments and contributions on gross revenue gained from providing services; II – Social commitments and contributions on imported services.” Fonte: http://www.contabeis.com.br/artigos/2199/repes-voce-conhece-os-beneficios/ 3 – Projects established in the Northeast region “The Governmental Agency SUDENE is looking to attract investments from the private sector by extending fiscal incentives and exemptions. In 2017, there was an increase in entrepreneurial ventures in the Northeast region due to these fiscal incentives.

Aerial view of Recife

Aerial view of Rotterdam

These projects have generated 27000 jobs and have a combined value of R$64.6 billion. In the past year 313 projects were

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qualified for these fiscal incentives and benefits. The technical and economical projects are given a generous tax reduction of

Egbert Hartsema has once said that while Netherlands isn’t a large producer, it has always been in the forefront of logistics

75% for 10 years.

and operations.

To qualify for such benefits, the company must establish themselves as a business that will benefit, modernize and develop

The Rotterdam harbor is the largest in Europe. Last year, it has serviced more than 441 million tons of cargo, around double the

the region. It is also necessary that these projects operate in sectors that are considered prioritized industries in this area.”

amount the second largest in Antwerp, and four times more than the largest in Brazil.

Fonte: http://www.sudene.gov.br/component/content/article?id=881

Fonte: http://economia.ig.com.br/2013-04-26/holanda-trabalha-para-atrair-pequenas-e-medias-empresas-do-agronegocio.html

The Northeastern states that fall within the SUDENE territories are: Maranhão, Piauí, Ceará, Rio Grande do Norte, Paraíba, Pernambuco, Alagoas, Sergipe, Bahia, Minas Gerais, and Espírito Santo. 4 – The profit and dividends received by the partners in Brazil are not subject to any taxation.

7.5) Operational expenses

5 – Netherlands will be Brazil Tasty’s European Headquarters We believe that Netherlands is best suited to be the European Headquarters for many reasons. Netherlands not only provides better corporate tax treatment than many European countries but is also home to Rotterdam and one of the largest harbors in the world. - Netherlands has a prosperous economy that is beneficial for Brazil Tasty beyond its favorable tax treatments; - Netherlands has an abundance of talent; - Netherlands is a historically significant location with its establishment of the Dutch East India Company in 1602; - The country has been known for being welcome to foreign investments and entrepreneurs; - Netherlands has one of the best business infrastructures in the world;

Considering the example given in APPENDIX 01 - Revenue forecast (worst case scenario), we have the company’s headquarters costs in Brazil and the Netherlands (includes hosting cost of the platform), the payroll of the team (as shown in item 7.5. ), and a variable cost of travel and promotions for both domestic and foreign markets.

MONTHLY REVIEW Revenue / month

€129.097,94

Taxes

€9.036,86

Rents and similar

FIXED COST

€16.000,00

Payroll

FIXED COST

€54.171,40

Selling cost

VARIABLE COST

€14.200,77

society and international environment.

Travels and similar

VARIABLE COST

€25.000,00

Fonte: https://pt.intercompanysolutions.com/Pa%C3%ADses-Baixos-europes-para%C3%ADso-fiscal/

NET PROFIT

- The population in Netherlands is multilingual with a majority that is fluent in English; - G. Thorton’s study has shown that Netherlands is one of the most promising countries to start a company; - Netherlands attracts many foreign companies due to its political stability and positive international relations; - Other studies have shown that international companies are confident and pleased with Netherlands due to its multicultural

€10.688,91

Netherlands is known as a tax haven and has attracted many foreign entrepreneurs. In Netherlands, corporate tax is 20% for profits up till 200,000 Euros and 25% for the remaining profits over, but the tax rate can be cut down by 5% if the product has created economic development in the country. In comparison France has a 34% tax rate, Germany has a 30.2%, and Spain has 30%. The Dutch government also reimburses 30% of a worker’s salary if the worker is a foreign worker with skills that cannot be found within the Netherlands’s local talent pool. Dutch investments in Brazil are over $13 billion while the reverse is less than $500 million. The country is also a prime location to access the rest of the European market. Of all the distribution centers in Europe, 51% residing in Netherlands followed by Belgium with 18%. The general direct of NFIA,

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7.6) Payroll Below follows the table with the forecast of payroll:

Financial

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Payment Structure: The contracts will be paid per task. Benefits: Social Security, Health insurance and life insurance.

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8.1) Summary

Rent refers to the office in Recife/PE in Brazil where some of our team members will be working on customer service and help coordinate

Brazil Tasty was first conceptualized in February 2016, and immediately extensive research and developments were being

This space will also be used for meeting with clients and other miscellaneous projects such as tv filming for the Amazon Chanel (which

made due to the passion for the project. These included local and international trips and events throughout the world. The

will be launched on 2019).

and facilitate operations with local producers and logistics operators. Other items under rent include deposit storage (to store products) in Rotterdam, Netherlands, and an office space in Rotterdam. This office will be home to sales team, customer service, internal market and logistics team. During the initial phases of the project the management team will be working from the offices in Rotterdam.

more we worked towards the creation of Brazil Tasty the more the business became clearer and the potential started to unlock. We’ve created our digital footprint with the website, employed CRM for efficiency and data accumulation. We have

Lastly, this item also includes use of 3rd party platforms such as Oracle and others. Our projections for team members and payroll are

also gone through the legal procedures to register our brand. Our team now comprises of an international lawyer, designer,

conservative to better adapt to the expected changes can happen after the first year.

illustrators and others. We’re also taking part of SIAL PARIS on October 2018, to debut our brand in the most influential food innovation exhibition in the world. All of this was accomplished with the angel investment from our founder. Our total projected costs till October are of R$300,000. Our next phase, ACCELERATION, is crucial for the continual growth and success of Brazil Tasty. We have created estimated revenue projections for the first two years, by extrapolating from existing data on exports of three internationally known products: Açaí, cacao and Brazil nut. Our revenue projection for the 2018/2019 is $4,512,472 (beginning in November of 2018 till October of 2019). For the next year an increase to $5,866,213 and for 2020/2021 we a significant increase to $11,732427 thanks to the planned market expansion into China (Exhibit 1 shows the Revenue Projection Table). In these forecasts we estimate an increase in transaction of approximately 10% per month. Although we believe that Brazil Tasty has the potential for a higher exponential growth, we decided to be conservative

8.2) Operation’s kick-off forecast We will begin our activities in Recife in September 2018 and Rotterdam in October 2018.

and use a standard 10% that is used in traditional business projections. Brazil Tasty’s Revenue will be 8% of the total transactions that happen within the platform. We predict that team commissions will be 11% of total profits according to the table below:

COST-BUSINESS FORECAST / MONTH

11%

Producer

3,71%

Logistics

1,17%

Buyer

5,12%

Prize

1,00%

The distribution of these values will be between the sales and development team according to the table on Exhibit 1 Revenue Projections. Our initial monthly cost is $95,172. Our tax payable numbers have not been completely calculated due to continued

8.3) Breakeven analysis Our revenue breakeven point is $1,450,000.

8.4) Presentation of Results

strategic decisions on how and where to optimize taxes and fiscal incentives. We predict a taxation rate of 7% if the company goes through establishing itself in the Northeast under the SUDENE jurisdiction. Fee rates of 8% will also be charged. Our export services are tax free and the technology innovation and local economic development

Our financial results will be presented by our partners PwC. They will oversee financial audit, accountability and platform management. Our results will be posted monthly to our shareholders.

allows us to be exempt from social commitment and contributions. All these numbers above are estimated projections. We are still making decisions on how to maximize fiscal benefits for the company.

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9.1) Current offer We are offering profit sharing of 10% on Brazil Tasty’s operations for 3.5 million euros. Our plan is for the investment to be made according to the schedule below:

TOTAL INVESTMENT

profit €3.500.000,00 for 10% ofsharing Starting from July 2020, the investor starts receiving their share of profit and dividends from Brazil Tasty. This profit-sharing participation will extend itself for 5 years to reward the investor for the past investments made over the 2 years.

Business Offer

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SEPTEMBER 2018

APRIL 2019

€1.700.000,00

€600.000,00

NOVEMBER 2019

JUNE 2020

€600.000,00

In the initial months, we will be implementing the business and incurring larger expenses. Once operations are settled, the hiring of talent from Brazil and Holland Netherlands will go according to the schedule previously presented. We believe that there will be a need to acquire materials to guarantee the start of business. We have included a $200,000 marketing budget and an additional $500,000 for the next two years for potential expenses.

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9.2) Risks and opportunities

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THE RISK OF SHORTAGES - WORST CASE SCENARIO The largest risk that the business has is associated with the seasonality of the products and the limited production capability due to lack of infrastructure, in case of demands growing too large. In these scenarios, we have taken two important precautionary measures:

● Website security: The database will be handled and safeguarded by Oracles Cloud servic; ● Risk of no delivery: We will be working with products that are cyclical and affected by unforeseen events such as weather. We

1 - We understand that in Europe, Brazilians have a negative reputation due to selling products without delivering. To meet a

will be establishing insurance for these unforeseen events to protect ourselves.

potential excessive demand for the products, we have included in our plans a deposit storage space in Rotterdam to keep a

● Risk of buyer default/non-payment: In order to mitigate this risk, we’ll employ credit insurance.

minimum amount of extra stock. This strategy is going to ensure that if the initial demand is larger than expected, we are going

● Problems with transportation: This includes transportation and shipping locally and internationally. We’ll be covering our

to be able to fulfill it.

products with the adequate insurances for all shipping methods (air, ground, sea and multimodal) in order to safeguard the

2 - O acompanhamento permanente e sistemático por parte da equipe Brazil Tasty no controle de qualidade. Será preciso

values of the products. Our merchandise will be protected by these forms of insurance in order: 1) transport, with optional

auditar os produtores que já existem, dar suporte aos que começarem através do nosso trabalho e estar permanentemente

contracting by the owner of the cargo to guarantee the goods and; 2) civil liability, mandatory contracting by the carrier to

desenvolvendo novos produtores.

ensure the commitment to receive and deliver the cargo; ● Foreign Exchange fluctuations and Political risk: These will also be tied to their respective insurances in order to protect ourselves from exposures;

OPPORTUNITY

● Risk of the new entrant (competition); Brazil Tasty is a project with exponential growth opportunity. We strongly believe that our projections are a conservative The risk of a negative impact is commonly due to the oppression experienced by the investors suffering a financial loss and

estimate and do not reflect what its actual growth can be. Beyond its monetary gain, there’s also the invaluable gain of creating

having no return in their investments. This is because those values are considered as “things”.

a sustainable practice and revitalizing the environment.

Brazil Tasty enters the market with a different goal with immeasurable value: protecting and preserving Brazil’s biodiversity and the Amazon Forest, a World Heritage. Brazil Tasty is fitting 8 (eight) of the 17 concepts of the Sustainable Development Objectives by the UN. These values are not to be considered as “things”. These values strive to improve and preserve the environment, our health, well-being and the recovery of the planet. Every other company which aims for the same goals and values as Brazil Tasty, should arise! This is our goal: to motivate competitors which shares the same values and thus, spreading the potential of this business model that will bring changes and a new way of living for everyone.

9.3) Business evaluation How does one measure the value of improving Brazilian Native American’s quality of life? Or the protection of our forests and nature? How can we value a new way to production without harming nature but healing it? Protecting our nature, our valleys, our animals and our culture has no price. It is invaluable. Brazil Tasty’s most important value lies in the protection of humanity and the world we live in. Promoting healthier practices and healthier products in order to increase quality of life.

As about our digital plataform, because it is innovative in the technological sense, at first we thought that it should have been confidential. However, we realized that the technology is not Brazil Tasty’s strategic differential. Envisioning that the platform is going to facilitate social, governmental and corporate participation, it does not make sense to make it private. It should be noted that the whole project is based on the principle of encouraging national producers and to respect and protect the Brazilian biodiversity. In that sense, the competition, in the long run, as naive as it may sound, will contribute to

9.3) Exit strategy

achieve those goals. Brazil Tasty is a project that goes beyond monetary gains. Unlike other technology startups that look to score a big exit as There is a much larger scope in this business model that goes way beyond profitability: the legacy for future generations.

quickly as possible, Brazil Tasty exists for the philosophy it upholds. In the foreseeable future we don’t see ourselves selling our business or merging it with any other. We do have the intention to see Brazil Tasty through and eventually get to an IPO.

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01) REVENUE FORECAST (WORST CASE SCENARIO)

Appendix

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02) REVENUE FORECAST (EXPECTED CASE SCENARIO)

BRAZIL TASTY

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03) REVENUE FORECAST (BEST CASE SCENARIO)

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04) NATIVE SPECIES PRODUCTION CALENDAR (2018/2019)

Brazil Tasty

Articles inside

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