Fleet News launches Commercial Fleet magazine, website and events for commercial vehicle operators
5 1 0 2 l i r p A s e h c n Lau
Commercial Fleet launches in 2015 Leading automotive B2B publication Fleet News is launching a new magazine promising to provide insight, analysis and best practice to commercial vehicle operators. Commercial Fleet is a monthly magazine that will replace Fleet Van. It will have a circulation of 16,500 commercial vehicle operators, incorporating the new print magazine and as a free digital magazine, which can be accessed via the new website commercialfleet.org. The first edition will be published on April 30. Fleet News and Commercial Fleet editor-in-chief Stephen Briers said: “Commercial Fleet is an important launch for us. We recognise that many of our van fleet readers also operate a range of commercial vehicles and so, after consultation with many of them, we have taken the decision to launch a magazine dedicated to helping them run safer, legal and more cost-efficient fleets irrespective of the size of the commercial vehicle.” The readership will consist of decision-makers running fleets of at least five vehicles, from light commercials to heavy rigid body trucks. Job functions will range from transport managers to traffic office to engineering teams. The Commercial Fleet portfolio will include a monthly magazine, website and events, including the Commercial Fleet Summit on September 24 at the Telford International Centre, followed in the evening by the Commercial Fleet Awards. Briers added: “Although we are increasing our focus on trucks, vans will still be at the heart of our insight and analysis in Commercial Fleet. However, we will be able to better share best practice among the operators of heavier vehicles, while cascading their knowledge to those running smaller vans.”
Features list Issue
Publication Date
Features
Best Practice Programme Events
April
30th April
Legislation
Follow the Leader
May
28th May
Conversions and body work/racking
June
25th June
Safety includes vehicle tech and driving aids
July
23rd July
Environment and emissions zones
Aug
20th August
Fuel
Sept
17th September
Tyre Management
Oct
29th October
Utilisation, routing and scheduling software
Nov
26th November
Managing driver behaviour, includes telematics
Dec
17th December
Reliability and maintenance
Running an Effective Van Fleet
Commercial Fleet Summit Co-Sponsorship
Sponsor commentary panels
commercialfleet.org
Commercial Fleet Summit 2015 & Awards Dinner
Circulation information Total new readership is 16,500 commercial vehicle operators: 6,000 fleet van readers, 9,000 additional readers plus 1,500 digital subscribers
Job function ■ Fleet & Transport Management ■ Board Level & Senior Management ■ Administration ■ Finance ■ Sales & Marketing ■ Buying ■ Other
6%
39% 34% 6% 6% 4% 3% 8%
4% 3%
6%
39%
34%
Van fleet breakdown
24% 8% 2% 3%
7%
39% 12%
■ 500+ ■ 351 - 500 ■ 201 - 350 ■ 101 - 200 ■ 51 - 100 ■ 26 - 50 ■ 10 - 25 ■ 1 - 9 ■ None
Website information Commercial Fleet website commercialfleet.org provides the latest news, reviews and insight for the van and truck industry, along with a range of tools and calculators for fleet operators, enabling them to operate a safe and efficient fleet.
At launch (30th March 2015) 18,000 estimated unique users 50,000 page impressions per month
2015 target
25,000 unique users 62,500 page impressions per month
2%
53%
2% 1% 1% 2% 4% 5% 13% 19% 53%
8% 2% 3% 5% 7% 12% 39% 24% 0%
■ 500+ ■ 351 - 500 ■ 201 - 350 ■ 101 - 200 ■ 51 - 100 ■ 26 - 50 ■ 10 - 25 ■ 1 - 9 ■ None
5%
Truck fleet breakdown
8%
1%1%
2%
4% 5% 13%
19%
Events information Commercial Fleet Summit
Thursday September 24, 2015, International Centre, Telford The commercial fleet industry and its supplier companies play a significant role in the UK economy, and the Commercial Fleet Summit provides this business-critical industry with its own one-day conference. Building on the previous success of the Fleet Van Summit, but now incorporating the key truck sector, this event is designed to answer questions and issues regularly faced by van and truck fleet operators. As with previous years, our 2015 speaker line-up will bring together industry leaders who will present the critical issues, share experiences and exchange ideas whilst focusing on the biggest issues and opportunities. The day will offer case studies, best practice advice and debate the key industry topics. With an audience of 200+ delegates, the summit is an unrivalled opportunity to network with the commercial fleet industry as it brings together an audience of key fleet decision makers to network, learn and grow by analysing the market and its challenges.
Who will attend? The summit provides essential information for directors, managers and decision makers within a variety of roles, including: ■ Technicians ■ Transport managers ■ Compliance controllers ■ Fleet managers ■ Plant managers ■ Operations directors ■ Driver risk managers ■ Logistics managers ■ Procurement/purchasing managers ■ Fleet engineers
Commercial Fleet Awards Thursday September 24, 2015, International Centre, Telford After the successful return of the black tie Fleet Van Awards in 2014, this year sees the launch of the Commercial Fleet Awards. Over 400 of the industry’s great and good came together in 2014 to recognise and celebrate the critical role the industry plays in keeping British business moving, and this year’s event looks set to be even bigger and better. The awards presentation will recognise the contributions of outstanding individuals, companies and manufacturers within the van and truck fleet industry – and will also provide an unrivalled opportunity to network with industry peers. The awards will recognise both customers and suppliers and offer an opportunity to celebrate the success of each winner. Guests will be entertained by one of the best hosts in the business, sponsors will have the opportunity to present trophies on stage and, once the formalities are completed, there will be further entertainment with a top celebrity comedian, music and dancing.
Who will attend? ■ Leading van and truck fleet operators – including all shortlisted entrants ■ Van and truck manufacturers ■ Suppliers to the industry, including: ■ Fleet management companies ■ Leasing companies
For further information contact:
■ Rental companies ■ Racking companies ■ Telematics companies ■ Service and repair companies ■ Remarketing companies
For editorial – Stephen Briers, editor-in-chief: 01733 468024, email stephen.briers@bauermedia.co.uk For advertising – Sarah Crown, commercial director: 01733 366466, email sarah.crown@bauermedia.co.uk For circulation details – Bev Mason, group marketing manager: 01733 468295, email beverley.mason@bauermedia.co.uk For event details - Kate Howard, event organiser: 01733 468149, email kate.howard@bauermedia.co.uk