Appendices

Parker, K. Graff, N and Igielnik, R. 2019. Generation Z Looks a Lot Like Millennials on Key Social and Political Issues. [Online]. [Accessed: 21 November 2019]. Available From: https://www.pewsocialtrends. org/2019/01/17/generation-z-looks-a-lot-like-millennials-on-key-social-and-political-issues/

Petter, O. 2019. Gender Pay Gap; What is it and How Is It Different from Equal Pay? [Online]. [Accessed: 23 October 2019]. Available From: https://www.independent.co.uk/life-style/women/gender-pay-gap-equal-paywomen-paid-less-motherhood-a8856121.html

Posner, H. (2019). Marketing fashion Strategy, Branding and Promotion. London: Laurence King Publishing.

Rastogi, N. and Trivedi, M.K. 2016. PESTLE Technique - A Tool to Identify External Risks in Construction Projects. International Journal of Engineering and Technology. 3 (1), pp.384-388.

Raymond, M. 2010. The Trend Forecaster’s Handbook. London, United Kingdom: Laurence King Publishing Ltd.

Rodgers, L., Hills, M. and Bailey, D. 2019. No-deal Brexit: 10 Ways It Could Affect You. [Online]. [Accessed 24 November2019]. Available from: https://www.bbc.co.uk/news/uk-politics-47470864

Rogers, E. 1962. Diffusion of Innovations. New York: Free Press

Rogers, E.M. 1995. Diffusion of Innovation. 4th ed. New York: Free Press

Rossi, A. 2019. Four tips for marketing to the LGBTQ community. [Online]. [Accessed 28 November 2019]. Available from: https://www.crresearch.com/blog/four-tips-for-marketing-to-the-lgbtq-community

Rothstein, E. 1996. Trend-Spotting: It’s All the Rage. [Online]. [Accessed: 21 November 2019]. Available From: https://www.nytimes.com/1996/12/29/arts/trend-spotting-it-s-all-the-rage.html

Roy, E. A. 2019. ‘Nothing Else Matters’: School Climate Strikes Sweep New Zealand. [Online]. [Accessed 24 October 2019]. Available From: https://www.theguardian.com/environment/2019/sep/27/nothing-else-matters-school-climate-strikes-sweep-new-zealand

Shao, G. 2019. Hong Kong Turmoil Could Cast a ‘Shadow’ Over China-US Trade Talks, Experts Say. [Online]. [Accessed 21 November 2019]. Available From: https://www.cnbc.com/2019/10/08/hong-kong-protestscould-cast-a-shadow-over-china-us-trade-talks.html

Shaw, D and Koumbis, D. 2014. Fashion Buying from Trend Forecasting to Shop Floor. London: Bloomsbury Publishing.

Smithers, R. 2018. Third of Britons Have Stopped or Reduced Eating Meat – Report. [Online]. [Accessed 20 October 2019]. Available From: https://www.theguardian.com/business/2018/nov/01/third-of-britons-havestopped-or-reduced-meat-eating-vegan-vegetarian-report

Spiegel, E. 2017. Behind the scenes: The Magic and the Maths of Trend Forecasting. [Online]. [Accessed 23 October 2019]. Available From: https://www.wgsn.com/blogs/behind-the-scenes-trend-forecasting/

The British Library. 2019. How to Fashion Forecast. [Online]. [Accessed 25 November 2019]. Available From: https://www.bl.uk/business-and-ip-centre/articles/how-to-fashion-forecast

The World Bank. 2019. Social Inclusion. [Online]. [Accessed 28 November 2019]. Available From: https:// www.worldbank.org/en/topic/social-inclusion

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Trendone. 2019. Sexuality and Gender Fluidity. [Online]. [Accessed 22 October 2019]. Available From: https:// www.trendone.com/en/trend-universe/macro-trends/macro-trend-detail/sexuality-and-gender-fluidity.html

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Watson, C. 2019a. Trends Week 4 Toolkit. DESN2365 Trends and Forecasting. 24 October 2019, University of Leeds

Watson, C. 2019b. The trend Cartogram. DESN2365 Trends and Forecasting. 20 November, University of Leeds

WGSN, 2019. The Worlds Trend Authority. [Online]. [Accessed 20 November 2019]. Available from: https:// www.wgsn.com/en/

Whiting, K. 2019a. 7 Surprising and Outrageous Stats About Gender Inequality. [Online]. [Accessed 23 October 2019]. Available From: https://www.weforum.org/agenda/2019/03/surprising-stats-about-gender-inequality/

Whiting, K. 2019b. Female Leaders Warn about the Erosion of Women’s Rights. [Online]. [Accessed 23 October 2019]. Available From: https://www.weforum.org/agenda/2019/02/female-leaders-warn-about-the-erosion-of-women-s-rights

Wood, V. 2019. Hong Kong Protests: China Extradition Bill Officially Killed as Beijing ‘Considers replacing Carrie Lam’. [Online]. [Accessed: 23 October 2019]. Available From: https://www.independent.co.uk/news/ world/asia/hong-kong-extradition-bill-china-protests-carrie-lam-beijing-xi-jinping-a9167226.html

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Figure list

Figure 1 - Reddit. 2018. The future is Female. [Online]. [Accessed 2 December 2019]. Available from: https:// www.reddit.com/r/MensRights/comments/82tl1e/can_we_talk_about_this_picture_the_future_is/

Figure 2 - TrendBible. 2019. What is Trend Forecasting. [Online]. [Accessed 2 Decmber 2019]. Available from: https://www.trendbible.com/what-is-trend-forecasting/

Figure 3 - Pinterest. No Date. 2018 Womens March. [Online]. [Accesses 2 December 2019}. Available from: https://www.pinterest.co.uk/pin/452682200045822371/

Figure 4 - Robinson, F. 2019. Climate Change PESTLE analysis. This report: University of leeds.

Figure 5 - Robinson, F. 2019. Political Unrest PESTLE analysis. This report: University of leeds

Figure 6 - Robinson, F. 2019. Social Inclusivity PESTLE analysis. This report: University of leeds

Figure 7 - Robinson, F. 2019. Initial Trend Cartogram. This report: University of Leeds

Figure 8 - Shah, A. 2019. Final Trend Cartogram. This report: University of Leeds.

Trend Cartogram Figures list

Figure 1- Andersen, M. 2018. And You Thought Ru Was Joking About World Domination. [Online]. [Accessed 13 November 2019]. Available From: https://www.out.com/entertainment/2018/5/11/rupaul-satc-showrunner-are-teaming-netflix-comedy-series

Figure 2 - Daily Mail. 2019. Transgender Man And His Non-Binary Fiance Reveal How They Are Raising Their Child To Understand That Gender And Sexuality Are Fluid - As They Insist Kids Should NOT Be ‘Put Into A Box At Birth’. [Online]. [Accessed 11 November 2019]. Available From: https://www.dailymail.co.uk/femail/article-6669449/ Transgender-man-non-binary-fiance-raising-child-believe-gender-fluid.html

Figure 3 - International Women’s Day. 2019. Theme for International Women’s Day 2019 is #BalanceforBetter. [Online]. [Accessed 13 Nov. 2019] Available From: https://www.internationalwomensday.com/Theme

Figure 4 - Vector stock. 2019. Rainbow Heart Icon. [Online]. [Accessed 13 November 2019] Available From: https://www.vectorstock.com/royalty-free-vector/rainbow-heart-icon-lgbt-flag-symbol-vector-23724708

Figure 5 - Data driven investor. 2018. How to Market Gender Fluid. [Online]. [Accessed 11 November 2019] Available from: https://medium.com/datadriveninvestor/how-to-improve-your-marketing-in-the-era-of-gender-fluidityd3fefb25ce28

Figure 6 - Leffler, K. W. 1970. Women’s Strike Day March in Washington, D.C.., for Equal Employment and Educational Opportunities as well as Accessible Child Care. [Online]. [Accessed 1 December 2019] Available from: https://www.britannica.com/topic/Womens-Equality-Day

Figure 7 - Awosika, T. 2018. The Impact of Millennials int he Workplace. [Online]. [Accessed 1 December 2019] Available from: https://www.consultancygroup.com/blog/2018/03/the-impact-of-millennials-in-the-workplace

Figure 8 - The Hunger Project. 2019. Who Are We - Our Approach - Leadership. [Online]. [Accessed 1 December 2019] Available from: https://www.thehungerproject.org.uk/who-we-are/our-approach/leadership/

Figure 9 - Lane, J. 2019. Phumzile Mlambo-Ngcuka, left, the head of UN Women, with the actor Emma Watson in New York ahead of the UN Commission on the Status of Women. [Online]. [Accessed 13 November 2019]. Available From: https://www.theguardian.com/global-development/2016/mar/14/world-leaders-gender-equality-pledge-reality-un-commission-on-the-status-of-women-sustainable-development

Figure 10 - TED. 2018. How to get serious about diversity and inclusivity in the workplace. [Online]. [Accessed 11 November 2019]. Available from: https://www.ted.com/talks/janet_stovall_how_to_get_serious_about_diversity_and_inclusion_in_the_workplace

Figure 11 - Lipinski, D. 2019. Actor Michael Sheen During the March4Women. [Online]. [Accessed 13 November 2019]. Available From: https://www.independent.co.uk/news/uk/home-news/march4women-rally-march-london-care-international-international-womens-day-suffragette-a8239236.html

Figure 12 - Garanich, G. 2019. Calling for change: A rally for gender equality on International Women’s Day in Kiev, Ukraine. [Online]. [Accessed 13 November 2019]. Available From: https://www.weforum.org/agenda/2019/06/there-isnt-a-single-country-on-track-to-make-the-uns-targets-for-gender-equality/

Figure 13 - Dawson, S. 2019. Activist Bianca Jagger Speaks during the March4Women. [Online]. [Accessed 13 November 2019]. Available From: https://www.independent.co.uk/news/uk/home-news/march4women-rally-march-london-care-international-international-womens-day-suffragette-a8239236.html

Figure 15 - Cohan, C. 2017. Donald Trump sexism tracker: Every offensive comment in one place. [Online]. [Accessed 13 November 2019]. Available From: https://www.telegraph.co.uk/women/politics/donald-trump-sexismtracker-every-offensive-comment-in-one-place/

Figure 16 - france-Presse, A. 2019. Harvey Weinstein laughs and pleads not guilty as rape trial is delayed until January. [Online]. [Accessed 11 November 2019]. Available From: https://www.telegraph.co.uk/news/2019/08/26/ harvey-weinstein-pleads-not-guilty-rape-trial-delayed-january/

Figure 17 - Minero, G. 2019. Milano Pride 2019 – Milan’s LGBT Pride Week. [Online]. [Accessed 11 November 2019]. Available From: https://www.wheremilan.com/events/milano-pride-2019-milans-lgbt-pride-week/

Figure 18 - BBC News. 2019.Gender pay gap: What is the pay gap where I work? [Online]. [Accessed 11 November 2019]. Available From: https://www.bbc.co.uk/news/business-47754005

Figure 19 - BBC. 2019. Gender Pay Gap Report 2019. [Online]. [Accessed 11 November 2019]. Available from: http://downloads.bbc.co.uk/aboutthebbc/reports/reports/gender-pay-gap-2019.pdf

Figure 20 - Human Rights Campaign. 2019. Transgender Inclusion in the Workplace: Recommended Policies and Practices. [Online]. [Accessed 13 November 2019]. Available From: https://www.hrc.org/resources/transgender-inclusion-in-the-workplace-recommended-policies-and-practices

Figure 21 - Warren, S. 2019. Uk Girls Skipping School, Traumatized After Being Forced to Share Bathrooms with Boys. [Online]. [Accessed 1 December 2019]. Available From: https://www1.cbn.com/cbnnews/world/2019/october/uk-girls-skipping-school-to-avoid-sharing-gender-neutral-toilets-with-boys

Figure 22 - Anderson, B. 2018. Mandatory Paternity Leave: The Next Must-Have Benefit?. [Online]. [Accessed 13 November 2019]. Available From: https://business.linkedin.com/talent-solutions/blog/hr/2018/mandatory-paternity-leave-the-next-must-have-benefit

Figure 23 - The Guardian. 2017. University gender gap at record high as 30,000 more women accepted. [Accessed 13 November 2019]. Available From: https://www.theguardian.com/education/2017/aug/28/university-gender-gap-at-record-high-as-30000-more-women-accepted

Figure 24 - Easter, R & Sideris, E. 2019. What the government is planning on gender equality. [Online]. [Accessed 13 November 2019]. Available From: https://www.peoplemanagement.co.uk/experts/legal/government-gender-equality-plans

Figure 25 - New York Times. 2019. Victoria’s Secret Casts First Openly Transgender Women as a Model. [Online]. [Accessed 1 December 2019]. Available From: https://www.nytimes.com/2019/08/05/business/victoria-secret-transgender-model.html

Figure 26: BBC. 2019. Victoria’s Secret Cancels Fashion Show Amid Ratings Drop. [Online]. [Accessed 1 December 2019]. Available From: https://www.bbc.co.uk/news/business-50512414

Figure 27: Data driven investor. 2018. How to market Gender fluid. [Online]. [Accessed 11 November 2019] Available From: https://medium.com/datadriveninvestor/how-to-improve-your-marketing-in-the-era-of-gender-fluidityd3fefb25ce28

Figure 28: OECD. 2019. The Future of Education and Skills. [Online]. [Accessed 1 December 2019]. Available From: https://www.oecd.org/education/2030/E2030%20Position%20Paper%20(05.04.2018).pdf

Figure 29: The Guardian. 2019 ‘It was time’: maker of Barbie launches line of gender-neutral dolls. [Online]. [Accessed 11 November 2019] Available From: https://www.theguardian.com/lifeandstyle/2019/sep/25/barbie-maker-gender-neutral-dolls-release

Figure 30: The Fashion Spot. 2015 Report: New York Fashion Week Is Gradually Becoming More Diverse. [Online]. [Accessed 11 November 2019] Available From: https://www.thefashionspot.com/runway-news/645227-diversity-report-new-york-fashion-week-spring-2016/

Figure 31: Mbg lifestyle 2018. Gender neutral beauty is on the rise - here are the brand you need to know. [Online]. [Accessed 11 November 2019] Available From: https://www.mindbodygreen.com/articles/best-gender-neutral-beauty-brands

Figure 32: Neate, R. 2018. Global pay gap will take 202 years to close. [Online]. [Accessed 11 November 2019] Available From: https://www.theguardian.com/world/2018/dec/18/global-gender-pay-gap-will-take-202-years-toclose-says-world-economic-forum